Thanks for reading my book! The text of this book is freely readable but it's partly obfuscated. That means while reading the text of this book will slowly start looking like this: abu eoev hunawuop, sy ciks piizqe ekiykb iou zu xexo. Tviz gilsp hecuere eya byc'm joxg sa.

If you buy the book (click Buy MAKE— 50% off below), the text will instantly become decrypted and it will be fully readable like a normal book. You'll also get the PDF and ePub versions sent to your email. Enjoy reading!

I presented a summary of this book at Dojo Bali, watch it to get an idea of what's in it:

Because you have little time, here's the mega short TL;DR (too long; didn't read) summary of this book:

• 💡 Idea

  Get an idea from problems in your own life. If you don't have problems that are original enough, become a more original person. Don't build products that are solutions in search of a problem.

• 🛠 Build

  Build your idea with the tools you already know. Don't spend a year learning some language you'll never use. Don't outsource building to other people, that's a competitive disadvantage. Build only the core functionality. The rest comes later.

• 🚀 Launch

  Launch early and multiple times. Launch to famous startups websites (like Product Hunt, Hacker News, The Next Web), mainstream websites (like Reddit) and mainstream press (like Forbes).
  
  But more importantly, find where your specific audience hangs out on the internet (or in real life) and launch there. Launch in a friendly way, that means "here's something I made that might be useful for you", instead of acting like you're some big giant new startup coming to change the world.

• 🌱 Grow

  Grow organically. A great product that people really need which is better than the rest will pull people in. You don't need ads for that. Don't hire people if there's no revenue yet. Don't hire many people if there's revenue either. Stay lean and fast. Do things yourself.

• 💰 Monetize

  Monetize by asking users for money. Don't sell their data. Don't put ads everywhere. Don't dilute your product. Be honest that you need money to build the product they love and they'll be fine paying for it.

• 🤖 Automate

  Automate by writing programs that do stuff that you do repeatedly. Only automate if it's worth the time saved. For stuff that's too hard to automate or not worth it, hire contractors. Let them work as autonomously as possible. Where possible let robots manage them (for example by giving them alerts when things happen in your product). This lets you take time off, or work on your next business.

• 🚪 Exit

  Exit by not putting your company for sale, but letting buyers come to you. Filter out the majority of buyers that aren't serious. With the serious buyers left, negotiate a price by valuating your own company. Price it agressively high. Always keep the bargaining power on your side of the table. Get paid in cash, not stock and don't fall for the trap of earnout bonuses. Make sure you're prepared for the emotional fallout of selling (and missing) your business.

• 🤝 Ethics

  Not a chapter but important: be ethical, and don't cut corners on ethics. You'll be rewarded by not doing dodgy stuff like spamming, manipulating your users into doing stuff, growth hacking your search rankings or faking your social media, or abusing your power to compete unfairly if you're successful. If you make a good product, you don't need any of this. If you make mistakes, own up to them and say sorry. Be nice as a person and especially as a company. Karma always pays back in the end. Just being ethical and nice is a competitive advantage these days because most companies (and people) are not!

• 📝 Homework

  Homework: Each chapter ends with homework exercises that you can do. Instead of just reading, I'd like you to use this book as a handbook while actually building and shipping a product. It doesn't matter if it fails. But you need to do something instead of just read! This is not startup porn! This is startup life.

Thank you

The last years were a whirlwind of adventures while building all these products and being part of the startup ecosystem. I've met hundreds, maybe thousands of people while doing this. Writing this book is my final piece (for now 😛). And it wasn't possible without the help of a lot of people.

I'd like to thank every person who ever used my apps and websites, especially those who supported me financially by becoming a paying customer.

I'd like to thank all my followers on Twitter for supporting my work by giving me feedback, sharing it, and sticking with me through my ups and downs throughout this startup journey. Success sometimes makes you a dick (especially on Twitter!), and maybe I wasn't nice sometimes. So please forgive me and again, thank you.

I'd like to thank my family: my mom, my dad, and my brother Jeroen and Marijn for sticking with me and giving me true advice in times where it was hard to get objective feedback anywhere else.

I'd like to thank my girlfriend for repeatedly asking me "when are you going to finish that f*cking book?" for 2 years, but mostly believing in me when so many did not.

I'd like to thank my co-shipping friends: Marc from BetaList, Lowen, Andrey, Oskar, John from Ghost, AJ from Carrd, Courtland from Indiehackers, Daniel my Server Guy™, Xiufen Silver, Yury the Critic™, Jelmer (aka Dutch Levels), Amrith (aka the Shinbag), Vlasti, Suska, and Felix from Fastlane.

I'd also like to thank Patrick McKenzie (patio11), one of my biggest inspirations to start building stuff when I was reading his blogs on Hacker News years ago. Also Jon Yongfook who showed me you could build startups while nomading and not look like a broke backpacker while doing it but instead do it in style. And Derek Sivers who taught me to every day try to be warm, nice and humble. No matter how much you achieve. And Anthony from Hype Machine for always reaching out with advice.

Importantly I'd like to thank Jennifer de Walt for inspiring me with her 180 Websites in 180 Days project. If it wasn't for her, I wouldn't have made 12 Startups in 12 Months, wouldn't have made Nomad List and wouldn't be writing this book here. It's crazy how serendipity works.

I'd like to thank everyone in Work in Progress chat for keeping me productive and forcing me to finally finish this book (which took me too long).

I'd like to thank Product Hunt, and specifically Ryan Hoover and Andreas Klinger for always supporting me, giving great feedback and highlighting my startups repeatedly. And in a bigger way for creating this whole indie startup wave that I am benefiting from so much.

All of you, and you now reading this book, have changed my life forever. Thank you.

Why did I write a book?

I never wanted to write a book. I have to be honest to say I hardly read books myself. I think it takes a certain amount of hubris to put your thoughts in 200 pages and think you actually know something well enough that you should share it with people. But then all of you started buying it, so hey, let's do this!

I think it's stupid to read lots of books about doing something (in this case startups) and then believe you're actually learning something from it. Because most successful people I know learned mostly everything they know from practice. Just by doing things.

Books are also outdated by definition. The moment I write this sentence and you read it (weeks, months or years later), I might have already changed my mind.

Then there's the entire survivorship bias, it assumes that what worked for me will work for you. But it probably won't. Because time has already changed and I will never be able to put on to paper all the variables that have attributed to things than went successful for me. I really don't like to give people false promises. Which is what most other books do. No, this book won't make you successful. That's all up to you.

But I do want to write a book

Even with all these things stacked against writing a book.

I want to write a book, if only because I see so much bullshit going around in the world of startups and tech. The media is presenting startups in the wrong way. People think they need to build billion dollar companies. They need to fly to San Francisco and build a "network" and get $10 million dollar investment from old rich guys. They need to hire 10x power developers and work them for 100-hour work weeks while feeding them pizza and soda. It will be great, they said.

But it won't. It'll probably suck. And you probably won't get rich. Because the odds of a venture capital (VC) funded startup are by definition stacked against you. Only 10% or less exit and that doesn't even tell you if the founders make good money. There's giant company exits where the founders barely made money. That's why I'm writing this. To show you, you might be able to do it differently.

The indie way of building a startup

What's the alternative? How about this: do things yourself and build a nice side project, that then can maybe turn into a bigger project, that then maybe becomes a company that makes you enough money to quit your day job and stop working for the man. Enough money to build up good savings, that if you invest well, will give you a nice early retirement. Your own company that can give you a little more freedom in your daily life, so you can spend it with friends, your family, your pets or just doing the things you love. Which in the best case is actually building an app, project, startup or company you love to work at/on/for!

I want to make bootstrapping great (again) #MBGA

This way of building a company is called "bootstrapped". Which means you're self-funded. You use the resources you have to get started. The odds of building a successful bootstrapped business are way higher than building a venture funded billion dollar company. Because the goal of a bootstrapped business is much more reachable. You don't need to do a billion dollars in revenue. You're already there if you can pay yourself enough to live from. Any money that comes extra is even better! You'll probably have less stress, be happier and be therefore a better friend, lover, partner or parent. Just....relax.

The coolest thing about bootstrapping it is that it doesn't exclude "going big" later. Venture capital investors LOVE to invest in companies that already have proven revenue. And that's literally what a bootstrapped business is. You'll be miles further than the person next to you pitching with just a PowerPoint deck. When you go for millions of dollars of VC investment on day one, it means you do exclude building a healthy simple business. Your company is now strapped to a rocket and you need to go big or explode. That's why I think bootstrapping is the better way to build a business now.

I really, truly, honestly want to see the mainstream startup narrative change into one where bootstrapping, revenue and actual profit is "cool". Writing a book on it with a proven framework people can apply, may help accelerate this change.

There's a personal legacy aspect here: if I can have a small influence in changing this, it feels good as a person. It's nice to change things for the better. And if it doesn't, well, thousands of people paid me money for this book, so it's a nice backup for me in case I go bankrupt.

Why should you listen to me?

Because I went from really scrappy side project to profitable company with users a few times now. Most times it failed miserably, but a few times it worked out for me.

At time of writing, my website Remote OK just became the most visited remote jobs board in the world with 3 million monthly visits. Nomad List is near that amount too, and ushered in a new era of digital nomads and remote work from 2014 onward. They're both manually built by me, profitable with high margins (up to 95%), and highly automated. I was Product Hunt's Maker of the Year twice. I've launched my startups to Reddit's front page twice. I grew one of my projects into $100,000+/month revenue, then $200,000+/month revenue and together now to over $3,000,000/year, while blogging and tweeting about all the personal ups and (lots of) downs for the past years. I launched Rebase last year which went from $0 to $50,000/month in 30 days. I recently launched Avatar AI which went from $0 to $100,000 in 10 days! My projects together are now valued at anywhere from $10 million to $40 million depending on what the market would pay for it. And I did it mostly by myself. Most of my other projects failed (some miserably), but I was able to get an idea to success a few times.

There is a good chance that there is strong survivorship bias at work here though. Remember that. The people who try and fail don't write books how they failed. That means my entire perspective is probably biased and skewed. You've been warned.

This book is my entire brain dump

I've been getting thousands of questions the last few years. I think if I started answering them I'd simply not get to working on my own projects anymore. That's why this book is the easiest knowledge transfer from me to you.

Literally every single thing I learned in the last few years building bootstrapped startups is in this book. It's my entire brain dumped on paper. It can be messy but it's everything I know. I hope it'll be something like giving back to the community and people will use it as guide in becoming indie makers and ship products. I've seen the drafts of this book already applied in hundreds of launched startups (because people will usually send me a message), which is super awesome. I'd love to see more. Having some positive influence on people's lives is a lot more interesting to me than more revenue, at this point.

This book is continuously updated

I'll be working on this book just like any of my startups. It's a continuous project. I'll keep updating when I learn new things.

App, site, product, startup, business

You'll see these terms in the book used somewhat like synonyms. Because most of the theory in this book applies to all of these. Sites these days are like web apps, and apps are more like sites, together they are products and a few of these products make up a startup which in turn is a business. Generally, they're all the same thing.

You'll need persistence, and luck

You may need to try shipping 10 to 30 products for 1 to 3 years before you have anything that works. That's how this approach works. You build stuff and see what sticks. I don't know anybody who shipped one product and instantly became successful. It takes a long time to "get" it and even then it's a lot of luck and timing. If something doesn't seem to take off early on, it probably won't take off later, so make something new and try again.

As I, and this book practice radical honesty, there's a chance nothing you make will be successful. But by doing you'll have figured something new out, that might lead you to somewhere else, that will make you successful. Startups, and life, are about constantly pivoting when things don't work out. If you don't take action though, you can be sure nothing will ever happen. Stagnancy kills. So ship.

🚢 Always keep shipping.

Practice

I want you to learn from actually shipping a product. This book is just ideas that might be wrong or right, and biased, but your own personal practical experience will be the thing (if anything) making you successful. Not this book! This book is just me pushing you to go sit on the bicycle. Now learn to ride it yourself. Practice is everything. Get your own style. And most importantly, ship.

To avoid all those books with theories that are unproven, I felt on a very meta level, I wanted to write this book with the theory described in this book. To prove that if I could produce and sell this book in the ways described in this book, it'd somewhat prove the theories might work. So that's what I did.

Before even writing a single line on it I announced this book and opened it up for pre-orders:

The landing page was literally a Typeform telling that I wanted to write a book, but it didn't exist yet, and asking for $29.99 to support it.

The only thing people received after paying $29.99 immediately was an empty Workflowy list where they could write what the book should be about specifically. That gave me immediate feedback from customers what they wanted me to make. Just like a startup.

Thousands of people pre-ordered the book (quickly netting $50,000+ in revenue at $29.99 per pre-order) and there was thousands of items in the Workflowy list to write about. I went through it regularly and tried to re-order it to find patterns. I found I could divide up all questions people had in the different stages of startups. Ideas, building, launching, growing and monetizing. Everyone was at a different stage and needed different questions answered.

I then started writing the first chapter. I wanted to do this by "building in public" too. Or in this case, writing in public. I made a Google Docs text document and started writing.

But not before I started a live stream on Twitch of the writing process of course. I wanted to live stream most of the chapters. It helped me because, as you may know if you've ever written a book or thesis, the procrastination of writing can become incredible.

Every time I finished the draft of a chapter I sent it out to all the pre-order customers. And they could review it as a Google Doc again.

Only the final process of writing this book (where I'm at now), was done by myself. Collecting all the content, cleaning it up, rewriting it and making editorial decisions on what should be in it. But 90% of the process was out in the open.

And that's exactly how I have built and would build startups: launch early and build with/for your users.

Introduction

This first chapter is about how to get ideas for a startup.

Solve your own problems

The most important thing is to find ideas from solving your own problems. You do that by looking at your own life and observing what your daily challenges are. Then you see if you could make those challenges easier using technology. If you solve your own problem, it's very realistic that there's many more people like you who would also love their problem solved. And that's pretty much what a business is. Solving lots of people's problems in return for money.

In startups, this business can be in the form of an application, a website or even only just a physical service tied together with some technology.

Your problem might just be everyone else's

My most successful project is Nomad List. It's a platform for remote workers and travelers to find places to go to and meet other people when they're there.

When I built the first version of Nomad List, I was traveling through Asia. I was living in Chiang Mai, Bangkok, and Bali. I knew these places were good for digital nomads, but I didn't know what other cities to visit. I'd go to Singapore, and discover it was nice but also very expensive. I'd go to Vietnam and realize wow it's really cheap here, but the internet is unusably slow. I was looking for cities that were cheap to live, had fast internet, and warm temperatures. I thought "Okay, maybe just make a list of cities with that data?". It was just a private spreadsheet first. I added about 25 cities' temperature, internet speed and cost of living. Then I wanted to share it, I tweeted the URL.

But something was off. When I looked back, someone had hacked my spreadsheet. There were now about 75 cities and it wasn't just temperature, internet speed and cost of living. There was safety, best coworking space and climate added as columns. Instead of sharing it as "read-only", I had accidentally clicked "editable by everyone". Suddenly there were hundreds of people adding data about their cities, and the cities they'd been to. After a month, thousands of people had added data about over 250 cities.

This is a good example because I just wanted to solve my own problem, and it turned out it was thousands of other people's problem too. Your own problems are nice because often they're quite niche level, meaning you'll have enough other people with the same problem to be your user, but not enough that some giant company has already done it.

You are the greatest expert at your own problems

Even if it's not always successful, the concept of solving your own problems is a great way to find ideas that might be viable. A lot of people don't do this. When you try to solve problems that aren't even yours, like somebody else's, you can do that but you are not an expert in the problem area.

For example, I could make a health care app which registers patients and their health situation, which diseases and ailments they have, and where they are in the hospital system. But I'm not a doctor. I've only been to a hospital when I was sick. I have zero expertise on health care. I don't know the problems doctors have.

I can look at the entire industry from an outside perspective and think: "Okay, we need to solve this problem. There's a lot of money and opportunity here". But I still don't know anything about it. I'm just not an expert in the problem space. And until I become a doctor, I probably will never be.

You want to find ideas from your own problems because you'll be an expert on them immediately.

How well do you need to know a problem to solve it?

Somebody asked me, "How well do I need to know a problem to make something for it? How much can I learn along the way?".

I think you need to know a lot about the problem you're trying to solve. Once you have traction and your website, app or startup works, you can learn from user feedback and data you collect then. But that's useful once you're already running. It won't help you find ideas that are suitable for you to execute. First-hand experience with the problem you're solving is best.

And not just at the start. When your company grows, and you stop becoming the target audience, you face a big risk of not understanding the customer anymore. A good example is in hip-hop, a rapper comes from a low-income ghetto, gets success rapping about that world, then gets rich from the success, loses the inspiration of that world since he/she now lives in a giant mansion and their career is over.

Personally, I saw this happen with myself. For awhile, I took a break from traveling as a digital nomad and the product suffered. Now that I'm back on the road, I see where my site sucks. For example, it doesn't work well when I visited smaller towns where there's hardly any nomad activity. So I lowered the membership price of Nomad List and started focusing on just getting more people in. As that's more important short-term than making money. I wouldn't have realized this by staying home.

Problems are always changing, as are markets, as are people. If you are your target market, that's perfect. You just evolve with it. The founder of Boosted Boards, an electric skateboard, said:

"We just wanted to make skateboards for ourselves and there was no real good electric ones. We built it for ourselves. We knew exactly how we wanted it to feel when driving. We knew what people wanted because we were the target market".

I'm starting to repeat myself, but that's because this is a repetitive theme with successful companies. And opposite: a repetitive theme with failing companies is founders who have no connection to, expertise on or passion for their industry.

Be more original, and your ideas will be original

There's an issue in itself with only solving your own problems. What if you're not as unique as you think? It takes only a slight glimpse at current startups ideas to see that everyone is making the same stuff.

Everybody's doing a to-do list app. Everybody's doing productivity apps. For a decade, people have been making apps to find your friends on a map. Everybody's doing some kind of photo sharing app. These are basic ideas that everyone has. And they're too obvious.

Everybody's doing them because everybody has the same problems. So how can you find problems that are actually unique and original? Well, become more unique and original yourself. I would have never built Nomad List if I didn't go traveling and working.

So, you need to do stuff that makes you explicitly very different. It will get you more unique ideas. That's super cool, because now you have two great attributes of an idea. It's not just unique, but it's also something you're an expert at since you've done it yourself. Even if you launch and get competitors later (like I did) because they see you're making money and it's a good market, you'll still be in a better position than them because you're real. You've done it. You're an expert in the problem you're solving.

I would be bad at making an app for doctors, but if I was a psychiatrist, I'd probably be able make a very good app for psychiatrists, since I'd know all about it. Part of the Lean Startup approach dictates "talk to customers to find problems". That's nice and all, but then you're still working from an outside perspective. I'd say, just focus on your own problems.

Also, stop reading books to develop yourself or get ideas. You won't get them from there. Or if you do, there's lots of other people reading the same book probably. Get ideas from your life experience. Get outside. Become original. Do crazy stuff that you're scared of. Jump off cliffs (do it safely). Ask people you like out (scary but nice). Walk into random office buildings. Jump fences (but don't storm the Capitol Hill, thanks). Crash hotel pools. Whatever makes you different. Don't be scared! Live.

The downside of solving only your own problems

There's a strong and somewhat valid criticism on the philosophy of solving only your own problems.

If you're a wealthy guy from a Western country, you're probably going to solve problems that make your already pretty good life better. You're not going to solve problems that women or people with other genders have, because you don't experience their problems. You're also probably not going to a developing country and solve the problematic garbage situation there. It's the privilege argument.

I get it. And I see the criticism there, but then, it's hard for anyone to solve a problem outside the context of their own subculture, city, country, continent, region, income class and gender, because they're not experts on it. And maybe that's not as bad as we think. If we can democratize access to computers and the internet (as we're doing now), people anywhere can focus on solving THEIR own problems and reap the financial (and other) rewards from doing that. And isn't that much better than having a white guy do that and reap the rewards?

Always start from the problem, not the solution

A lot of companies start not from the problem but from the solution. This is one of the biggest mistakes you can make. Technology needs to solve a problem. If you make a solution for a problem that doesn't exist, it might look sexy technologically, but it won't get users.

When new technology becomes available people want to use it to build something. A great example is the endless amount of apps that have appeared since smartphones got GPS chips a decade ago. The first thought is, okay, let's use this to track each other. So you make a map with friends on it and where they are. This has been tried over and over and it's still a pretty terrible idea. I don't have a strong curiosity to know where my friends are and I don't necessarily want them to know where I am (due to privacy). The problem doesn't exist. When I meet up with friends, we simply say a place we're meeting up and we can find each other.

Now a good example where this technology is used to solve a problem would be Tinder. It does use your GPS location, to find people around you to date. That works because you don't want to match with people on the other side of the world. It solves a problem and the solution is enabled by available technology. The problem should always be first, not the technology, not the solution.

To get big, you have to start small

Niches are specific market segments that are shallow enough to easily access, with not many players in there. Niches are a great start because they're usually too small in economic value for big companies to attend to. They're also the perfect size to market a new company towards.

Niches go against the ridiculous "go big or go home" attitude that the rise of startups in mainstream media pushed from 2006 onward. But that attitude isn't realistic. Because most big companies started very small. If you start big from day one, it's the wrong way to go about it. People don't like niches because they're too small for people's ego's.

But niches are much more profitable than you'd think. If you have "just" 1,000 people paying you $83.33/month, that's $1,000,000 in revenue in one year!

How to make $1,000,000
Make a	$5,000 product for	200 people
Make a	$2,000 product for	500 people
Make a	$1,000 product for	1,000 people
Make a	$200 product for	5,000 people
Make a	$100 product for	10,000 people
Make a	$10 product for	100,000 people

How to make $1,000,000 w/ subscriptions
500 people pay you	$167/month for 1 year
1,000 people pay you	$83/month for 1 year
2,000 people pay you	$42/month for 1 year
5,000 people pay you	$17/month for 1 year
10,000 people pay you	$9/month for 1 year

Start with a micro niche

Let's say you want to make booking software for hairdressers. That could be a niche. But how many hairdressers are there? Probably millions worldwide. Why not go even more niche? Booking software for hairdressers that focus on African hair. Now you're talking tens of thousands maybe. That's a good start. Let's say you captured only 10% of those 10,000+ hairdressers that focus on African hair, that could be 1,000 customers paying that $83/month making you a million-dollar bootstrapped company!

From micro niche to multi-niche

If you're at a party and someone asks you what you do and you answer you make booking software for African hairdressers, you might think it's too basic, i.e. you're not "changing the world" with this. But you shouldn't. Because first of all, you're probably making good money off those 10,000 hairdressers paying $100/y (that's $1M/y in revenue already!). And if you've validated your startup in that niche, you can expand to other niches. What about Asian hair? White people hair? Step by step you move closer to the entire booking for hairdressers market. Why do it step by step? Because you can easily go smaller again if you fail. And try to expand in another direction. It's like a lightning shock in slow motion, it tries to find the path of least resistance. Your company should be doing the same thing.

From multi-niche to adjacent markets

Now let's say you have the entire booking for hairdressers market, what about booking for nail salons? And tattoo shops? Now you're doing restaurants. Now what else do all the shops need? A point-of-service payment platform. Okay you have all these shops as customers already, so you can easily sell this new service to them too (and best of all test it on them first). You then scale up frm multiple niches to adjacent markets.

From adjacent markets to becoming a platform

With the experience from payments for physical shops, you move to virtual payments too. With lots of luck, you'll be one of the biggest payment gateways in the world. You'll go into ecommerce with virtual storefronts for the physical shops of your customers.

You just became big by starting small!

See what happened here? You became big by starting small. Most people do the opposite and crash and burn. They want to build that giant payment platform that will change everything. But hardly anybody started with that. Facebook was a Hot Or Not app by Marc Zuckerberg. Apple was a personal computer build kit for amateur hackers. Microsoft was a tiny software agency that re-sold MS-DOS from another developer to IBM. Google was a small academic experiment to search Stanford University's local intranet. Get it?

Stop. Thinking. Big.

Think small first! You'll be big at the end!

Your idea does not have to be earth-shattering

I don't think your idea should be earth- shattering. If you look at most big startups, their first idea was not earth- shattering at all, most of them. Think Uber. They started as an app where you can simply call a taxi. Right? Then it grew into an entire transport solution. The long goal is self-driving cars, that transport everything and to replace the entire transport and delivery industry.

All that started with a taxi hailing app. Your first idea does not have to be (and probably should not be) earth-shattering.

You start with something small. Don't think too big. Then slowly, you can get to the big part by extrapolating, scaling your idea to a bigger market, from a niche market, and to a bigger more abstract idea.

With Nomad List, I started with a list of cities with cost of living and internet speeds. Then I scaled that up to a social platform for digital nomads. Now the long-term goal is an entire internet platform for the future of remote work. That means more tools for nomads, remote workers and businesses that embrace this future. That all started with a database of cities, that's not earth-shattering at all.

The more I talk with people in the startup world and they tell me like, "This idea is going to change the world. It's going to be a billion dollar company." Those are usually the ones that fail really, really bad. The ones that go really well, and I know from seeing friends around me, are the ones that are people who are really modest and they just say, "Ah we just want to fix a small thing. Then okay we fix it. Okay. What's next? What are we going to do next." They do probably have a long-term vision, but focus on the small stuff every step of the way. Because that's how you get big: by focusing on small steps. If you can't even do the small steps right, how are you going to get to the big part? Right?

Don't focus on the idea that is earth-shattering. Just start with something basic. Virtual reality is an industry that will be earth-shattering, but you don't have to have an idea that's earth-shattering. You can start with a basic, little virtual reality game/app (like I'm doing now) and slowly add functionality until maybe it becomes like the next virtual social reality world where we're going to live our lives in.

You don't know what you're going to end up with. That's another point. You need constant feedback from your users in the markets to see what people want and what people use and whatnot. You can't just think of that. You can't think big immediately. You have to start small.

Create a list of ideas and keep track of them

A good start if you're looking for ideas is to keep track of any you might get. How you keep track of your ideas is up to you. I now use Workflowy and previously used Trello for it. I have a few different lists. The first is for "Concepts", that's rough ideas. Then if one of the ideas looks good, I move it to the "Promising" list. If I actually start executing them I put them in the "Building" list. Then if it's done I have a "Success" or "Failure" list. When it's a failure, I usually also write inside the card why it failed in a post-mortem that's one sentence long.

The first list of basic ideas has zero limits in how weird or crazy the ideas can be. This is on purpose. There shouldn't be any judgment on your first basic creative premise. It can evolve into something more practical later.

The thing with ideas is, at least with me, that they keep coming back in my brain. I'll get a basic hunch, then weeks later it comes back, and then months later it'll start to manifest in my mind. Then sometimes even 2 years later I'll finally start executing it. This is great because your mind is like a rice cooker for ideas. They need to get ready before you can put them out and build them.

This list of ideas doesn't have to be physical or virtual, it can also just be in your mind if that works for you. As long as you keep going back to ideas and see if they have evolved to become worthy of actual execution.

Should you make ideas alone or in a group?

I think collaborations can be very dangerous. Because if you work with somebody else in a team, there's a big tendency of groupthink, where everyone starts hyping each other on the value of the idea. The prototype might only get mild validation from paying users, but you're working with this group and you're already so crazy about it that it doesn't really matter what users pay/do/say. That's very bad. It should only be about the users.

I've been in these rooms, I've seen it happen. "I"m telling you Joe, we've got something really good here". No, we don't care. It should be only about customers. You see a lot of startups go wrong because they have this group think in the beginning and it's actually not rational thinking. You're more rational on your own. Obviously, collaborations can work with idea generation too, but I think the most important part of idea generation is getting ideas yourself, then talking to people, customers, users to evolve them. Not talking to your teammates how great your team's idea is.

The worst is to be with people that just confirm what you already think. The best is to test your ideas as quickly as possible. Even asking other people for advice is kind of bullshit. You can't ask "will this idea work". You need to ask the market by building it! Nobody knows until you launch!

Don't be afraid to share your ideas

The most elementary mistake people still make is not sharing their ideas. No, people won't steal your idea if they like it. And even if they do, they probably can't execute it as well as you. And even if they do, you're not a snowflake! There's thousands or even millions of people with the same ideas as you. Stop thinking you're so special! Ideas are a dime a dozen. Everything is about how you execute.

Idea

x

Execution

=

Business

Bad idea	=	0
Good idea	=	10
Great idea	=	20

No execution	=	$0
Good execution	=	$100,000
Great execution	=	$1,000,0000

"To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions. To make a business, you need to multiply the two. The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000."

— Derek Sivers in his famous essay "Ideas are just a multiplier of execution" (2005)

You shouldn't be scared of sharing your idea because execution gives the idea its details and specifics. That means 10 people with the same idea will execute it in 10 completely different ways.

The benefit of being able to share your ideas is that you'll be discussing them with everyone. Potential customers, vendors, suppliers, whoever. Everyone will have some input on it which you may or may not use as feedback. Again, the market remains the most important feedback though.

Not sharing your idea is stupid because it'll stay only in your head. You for sure won't be objective at judging it since you have something called "optimism bias" which is "the tendency of individuals to underestimate the likelihood they will experience adverse events", e.g. you think it'll definitely be very successful.

It doesn't matter if people say "that idea will never work" because they're not the validation. The user paying/using it is the validation, not other people judging your idea! The point of sharing your idea is thus not to get people loving it or hating it. The point is that you get your brain working outside of its comfort zone (of talking to itself) and you'll evolve your idea. You'll come up with adaptations of your idea, or entirely new ideas by talking about it.

Conclusion

To get ideas, try to find problems in your daily life. You're the foremost expert at problems you have, more than anyone else who doesn't have them. If you keep coming up with the same ideas as everyone else: try to make yourself a more original person by actively experiencing different things. Don't shy away from taboos and fringe ideas, that just mean you're ahead of the curve, they might become the next big thing. Don't think big, start thinking small first, then take it one step at a time, you'll become big by starting small. To avoid groupthink and drama: work alone, especially early on. Share your ideas freely to get other people's input on them. Log every idea you have, filter them, and see which ones you can execute upon.

Resources mentioned

• Workflowy
• Trello
• Stripe
• Zapier
• Intercom
• Olark
• Typeform

Your homework

• Spend the next 7 days making a list of problems you have in your daily life, they can be small or big, try to find 3 ideas per day, so that you have at least 21 at the end of this week.

Introduction

You made it to the second chapter. We'll now discuss how to build your idea.

In the previous chapter we looked at how to find ideas for your product. To avoid getting stuck in an infinite loop of brainstorm and bullshit, you want to start building as soon as possible. The faster you get it out, the faster you'll see if people want to use it, how they use it and what other features they want to see you build. Without shipping, it's difficult to get any idea of what they want. There are obvious exceptions here: Apple hardly uses any focus groups or user testing, they choose to ship the very best (according to them). That's fine, but you're not Apple (yet).

Build fast and minimal

While a decade ago development time was long and took lots of planning to get right, today we can go from idea to basic product in a matter of days.

We have cheap and easy to set up servers (virtual private servers or VPS, like Linode and Digital Ocean), and platforms as a service (PaaS, like Heroku) that take out all the difficulty of setting up your own server. Server operating systems like Ubuntu have become relatively simple to set up with tutorials readily being available online. The web server software itself has become fast and simple too: NGINX allows us to set up a basic default server that doesn't need much further configuration. Languages like Ruby, JavaScript, PHP and their frameworks like Ruby on Rails, Meteor, Laravel make it easy to build products by skipping the ground work.

It's fine if you don't recognize a lot of the terms in the previous paragraph. This isn't a technical book. And the tools with which you make your product don't really matter in the beginning (and not even that much later either).

My point is, the speed of the development can be very fast now. And the zeitgeist of our time is transient too. Everything moves fast now, and where in the past people would use an app for days or weeks, now you literally have seconds to make an impact, or they close/uninstall it. So you have to move fast to stay ahead. Another attribute of our zeitgeist is minimalism. Users finally accept minimal interfaces and minimal functionality, as long as an app does what it says well. There are single-purpose apps now that just do one small thing very well. Many of them have been quite successful.

Downsides of fast development

There are downsides to this culture of fast development. There are products these days which are still littered with bugs when shipped. They might not work well on all mobile devices. They're not tested. There's products that are launched and work great in the first week, but then their developers stop maintaining them and they break after a few months. The remaining users get annoyed when the app stops working. With development being fast, rough and dirty, so are the results.

The other downside is you don't have the time for sophistication and details. Code has a higher potential to become an epic mess of spaghetti because there's less architectural planning involved. But then again, you can always rewrite code right? At least you've shipped. Users don't care how your code looks.

Your enemy is perfection

The reasons you should launch fast are to avoid inaction due to perfection. You should start avoiding striving for perfection now and maybe later too. This applies to all phases of doing a startup (and maybe even life), but especially the start. Perfectionism is detrimental because 9 out of 10 times it doesn't make things better but just creates inaction. You'll have 50 meetings, 100 iterations of an idea or feature, just to get it right, when actually you should have just gotten it out of the door immediately and let people use it (and learned from them using it!). Perfectionism is necessary in smaller details of your service or startup, but not in the entire thing because then it will simply paralyze you with inaction and fear that what you do is not perfect. Nothing is perfect at the start. Things become perfect through lengthy iterations!

If you're in the early stages of a company, you want to get out stuff as fast as possible. Actually, overall I think in the entire stage, it will be useful to do that because users love new features. They love to test new stuff. They're actually pretty okay getting into bugs. They know development is difficult these days. I mean Gmail was in Beta for a decade. People are fine with errors, as long as they can use something new and as long as the errors get fixed, and if they have some way to tell you the feedback about the errors, for example. I think getting stuff out the door is the number one priority.

Avoiding perfectionism is a skill you have to develop. You need to learn to be fine with everything being not fine. Not everything will be perfect and high quality. Maybe your website will have the wrong images, the wrong background colors and the logo color doesn't match the branding text in the rest of the page. Is that important? Really? It's okay for a day. It needs to be fixed at some point, but it's not a priority. The product works. Prioritize perfectionism. Perfect what needs to be perfected now. The stuff that's low priority, don't put too much effort in it to perfect it.

You'll always have time to perfect stuff later. You can always iterate and develop it to be great later. Why not perfect it step by step? Make small improvements.

There's a limit to this though. Don't make shitty products. With minimum viable products there's been a rise of people shipping products that look bad and hardly work. A first prototype should function really well. It's fine if there's some bugs on the side, but the core functionality should be operational. It should look at least OK, otherwise you simply turn people away. Minimum needs to be minimum good.

How viable should a minimum viable product (MVP) be?

The bad MVPs we're seeing recently are creating a counter movement against the lean product development trend. And that's understandable. A lean or minimum viable product doesn't mean it can be shit! It has to actually function, users have to be able to use it. Bugs are fine, but users should be able to report them instantly (like with a feedback chat box pop up). You'll also have to fix bugs fast or people will get annoyed (and you'll just grow more and more bugs). Making a minimum viable product means it has to be viable, it's not an excuse to be lazy and make something half-assed. So it's all about balance. Make something great that functions and it can be minimal. But make sure it works!

Build yourself or outsource

Many people ask me if they should build their product themselves, outsource it to other people or hire full-time employees to build it for them.

I have a pretty extreme opinion about this that goes against the grain of what most say. But I think I'm right because times are changing.

DIY vs. people who hire others to do it for them

I think you can get quite far by letting other people develop your product for you, but the problem is that in the long term you won't be able to have the same speed as a product maker with development skills.

To give you an example: my day usually starts with waking up, showering, having some coffee, seeing what bug on one of my sites is emailed/tweeted/shared with me today (someone sends me a bug report almost every day), and I'll see if I can fix it immediately. Then I'll see other stuff on my site that I don't like, and I'll just change it on the fly. All of this usually takes a few minutes. Those are just small tweaks every day, but over a year that's like 300 to 1,000 small tweaks which add up.

Now imagine if you outsource all of this, and you have to ask 1,000 times for a developer to tweak this and that. For me, a small tweak or bug fix will take just a few minutes because I can do it myself. But for you, each tweak takes a message to your developer, who then has to be working that day (and awake!) to get it fixed. He might have to do a meeting about it with his team. So it might take a few hours, or days, or weeks.

Now imagine if we have the same site and you and me are competing. In the time you've sent a bunch of emails to your developers, I've already pushed 5 bug fixes and added 2 new features to my app. Who's going to win here? Who's faster? Not you!

Now think about your users. They're now stuck with a bug for 3 days because your developer is hiking up a mountain in Peru for holiday. I fixed that bug while having my coffee in the morning in 5 minutes. What will your users like more? Your broken app or my working one?

It's not all roses though. Doing everything yourself in the long-term probably doesn't work. If you've proven a business model, it's probably smart to keep repeating it (by scaling it up), getting people to work FOR you, with you managing the operations instead of micromanaging and fixing tiny bugs. But that's not what this book is about. We're talking about the beginning. In that case, DIY always tops outsourcing for me.

DIY vs. big teams with VC money

I've seen countless real life examples of VC-funded companies spending loads on building giant development and design teams, or paying the same money to outsourced development and design agencies. There's lots of exceptions where it went right, but mostly in the beginning this just slows you down terribly.

There's been about 5 big direct Nomad List competitors come and go now that have been VC-funded from 1 to 10 million dollars in funding with teams from 10 to 30 people that made the same site as me. But they all didn't go anywhere.

While working alone in my underwear on the side of my hotel bed with my MacBook and my coffee, I was able to outcompete million-dollar VC-funded teams of 30+ people in an office in San Francisco with Aeron chairs, oakwood meeting desks, $20,000 espresso machines, bean bags and ping-pong tables.

That's a really cool thing about the time we live in. It's a pretty fair race. You just need to make a better product than other people and it gets rewarded by people using it.

When starting up, you don't need a team if you have the skills yourself. You don't need startup capital if you have the skills yourself. And getting the skills yourself isn't that hard if you can search every question on Google. And in my opinion, having those skills sets you apart.

You don't even need to be great at it. I'm not great at programming or design. I'm pretty average. But because I can do it all well enough, I have an advantage over many people, teams and companies who are specialized.

My gripe with venture capital in terms of building products

My social media outrage might make you think differently, but I don't hate venture capital. It has its function and place. But I don't like to see (other people's) money wasted on bullshit. And there's plenty of VC money funding bullshit. The costs of building a startup (especially, especially in the beginning) are almost $0 now. That is, if you use your own current skills.

This is relevant because venture capital money can destroy the build process before it's even begun. If approached wrong, raising money means you can skip the actual product validation (if people want the product) and finding a business model (because you don't need money to survive, you have funding). It lets people spend lots of money without having to see any (positive) results for it for a long time. That causes people and companies to be jaded. It's not natural for humans. The natural tension of having to survive is healthy and it makes people act in superhuman ways.

There's always the story of the son or daughter of rich parents who could never find a job until their parents cut all spending on them and suddenly they found a job (because they HAD to get a job to survive). I think the same applies to companies. If you don't need to find a business model (to survive), you're not really going to prioritize looking for it either.

Bootstrapping vs. venture capital

Bootstrapping has become an advantage. You keep your costs low, naturally. You get zero of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you sell it later, you'll get lots of money (instead of just a diluted 5% because VCs took the rest).

And in our times you don't really need a lot of money to build something yourself. A simple web server is $5/month. A code editor like VSCode or Sublime Text is free. To make iOS apps, XCode is free. An Apple developer license is $100/year. Not a lot compared to the money you can make back from it if you can get people to use your product and pay you hard dollars for it.

Bootstrapping has become a very viable option for most software-based startup ideas. Whereas, venture capital has become tedious to get (schedule 6 months of meetings), limits your freedom (grow crazy big or die) and not really necessary at all. Did I mention how much less stressful bootstrapping is, yet? No, well it is!

The importance of keeping costs down

In the early stages of any project that's not funded, keeping your costs down is your biggest priority. And if you use your own skills to make the basics, that's a lot of costs saved. Developers these days are crazy expensive, due to high demand for them. Most dev's go for $50 to $250/hour. Just the MVP of any small app will already cost roughly 100 hours of work. So there you go, that's $5,000 to $25,000. A fully functioning app will cost thousands of hours, from $50,000 and up.

That's a lot of money if you don't have a lot of money.

So, if you have access to a big money pile, then why not, go and hire some people to build it. But you'll still be competing with a lot of DIY-ers that don't have that cost, and you'll want to get your costs back at some point in the form of revenue. If your development costs are so much higher than the rest, you'll also need to make a lot more money than the rest. Possible, but hard. Especially in the beginning.

Now, the worst you can do is contact a developer and ask them to work for free in return for a 50% share of profit, while you get the other 50% because you came up with "the idea". It's become a startup trope and it's ridiculous. The market value of an idea without execution is $0. So either you get REAL skills (an MBA != skills), or get money to pay developers. Paying with future equity is ridiculous, it's like paying with a $5 lottery ticket. Don't make a joke out of yourself! Nobody works for free anymore. You have to understand, as a developer you can now make $150,000/year as a starting salary in San Francisco. Do you really think anyone cares about your startup idea of a random person such as yourself? Not unless you have something to bring to the table, like money or skills. Some people used to add connections to that list, but I don't really believe networking is important in this age anymore. What's important is the product and to make it you need money or skills.

To build, should you learn to code?

Yes, I'd recommend you learn it. It's only getting easier now. Learning to code seems steep for newbies. But people approach it wrong. You can probably ride a bicycle, right? When you started "learning to ride a bicycle" did you think you'd be Lance Armstrong? No. And you probably aren't. You can just ride it, but you're not competing in world championships.

It's the same with learning to code. It doesn't mean you have to be great, or even good at it. Just know some bits so you can throw stuff together. When I code, every day I have to Google how to do stuff I don't know. Coding is continuous learning. You can ask any programmer and they'll answer the same. The good thing is, there's so much information on the internet nowadays. Almost every problem you face, someone else probably had before you.

If you're looking for ways to "learn to code", I'd say don't go for courses, bootcamps or mentors. They usually cost a lot of money and they don't teach you the core of coding: figuring it out yourself. That's the biggest skill. Fiddling for hours to days to get something working. Not giving up and keep trying. And then suddenly: EUREKA!

If you want to learn to code, my advice is: try to build your idea with HTML and CSS and some JavaScript and see how far you get. Just Google every single thing you don't know. Start with "how to make a HTML page". Then "how to make text colored in HTML". Then "how to make a button in HTML". Etc. Keep searching. You'd be surprised how far you get. This is how I (and many others) have learnt to code. Figure it out for yourself.

If you really don't want to learn to code, read on as I'll discuss how to build a basic app without a single line of code later in this chapter.

Tools

Which tools should you use to build?

I'm a strong believer that right now you should use whatever tool works best for you. What tool do you already know? You've already worked with Ruby once? Was it fun? Use that. You've already worked with PHP? Then use that.

What you should definitely NOT do is listen to programming hipsters on the internet telling you which language is best.

Here's a little secret: The people discussing what programming language is best are not shipping products. The people who don't care what programming language they're using are shipping products. They'll use whatever tool they need, whenever they need it.

So use whatever is easiest for you to learn or work with. And then switch whenever you feel you've outgrown a language. But honestly, unless you're programming spaceships, it's pretty hard to outgrow a language. They're all based on the same principles of computing. You can build anything with most languages really.

• Facebook was built on PHP
• Twitter on Ruby
• Google on Java
• Reddit on Python
• Hacker News on Arc

The thing is, you're not building for the enterprise here. You're building a first product that might grow into something bigger and then turn into a startup company. You can always switch. Twitter switched from Ruby to Java after they kept going down. Twitter still exists. When Facebook became popular, it became overloaded with users, so they wrote their own engine (called HipHop) to speed up PHP. And they started writing critical parts that needed more speed in other languages.

The point is, it didn't stop them from being successful, so surely it won't matter for you.

What if you don't code? I'd recommend you to learn to code of course. But for you, I've written an entire part on how to build without code, further down in this chapter.

My "light" stack

What I use personally grew out of my limitations. I wasn't educated in Computer Science or even programming and I simply used what I knew a little bit about. I didn't listen to everyone telling me what hip new framework (anything.JS etc.) or language (Ruby etc.) to program. I knew some PHP from making some WordPress sites before. And years before that I making my websites interactive with Perl, and it looked pretty similar.

Now the point is, don't go learn PHP. But use what you already know and see how far you get with it. And move to the next language or framework if you're starting to reach its limitations (which seems very hard with most modern languages).

The basic lite stack is a front-end (client) that is built with HTML, CSS and JavaScript. You then use the JavaScript to communicate with the server by making a web request. That request is received by your backend (server). This backend can run anything. I use PHP, but nowadays you can also run JavaScript on the server (with Express or Node.JS for example). You separate the backend (server) from the front-end (client) for security reasons because you don't want to let your entire user database be viewable by one user, right? The backend code connects to your database (SQLite, MySQL or PostgreSQL are great).

SQLite specifically is great because it doesn't require you to install a lot, and when you make a database, it's just a file. It's very transportable. You can literally copy the database file from and to your server. There's misconceptions about SQLite that it'd be slow or not scalable enough. That's bullshit. In many cases, SQLite is now faster than the filesystem (!) itself.

There's a giant trend now to merge the client and server-side programming with frameworks like Meteor, React, Vue etc. And I support it. But at the time of writing this book, it simply is too convoluted and complicated for beginner programmers. It's a rabbit hole really. We don't know where it'll go really: will we get more people using basic light stacks like this one (which still separate front-end and backend) or will people all move to frameworks like React.JS? Just because a technology is newer, doesn't mean it's better though. My guess is we will probably merge front and back end at some point. But at time of writing this book, things are changing too fast to use it for me.

A good tip to choose a technology is its age. If a technology has been around for a decade or more, it's probably working well for people. PHP is over 2 decades old and JavaScript similar.

Does it matter what stack you use? Again, not really. Just use whatever works for you. In my case, that's this light stack. I keep it simple. Most companies will eventually build their own framework over time, and in a way that's what I did. But it was never my plan. You just streamline functionality that you keep repeating. Remember, you can always switch the stack later. It'll hurt but it's completely possible.

Why are people so obsessed with tools?

There's a recent trend of people becoming viciously obsessed with discussing tooling. What language do you, should you and will you use? Why all these tool discussions when it's not that important for shipping a product? I think people are obsessed with tools because it feels like they're actually doing something productive. Because when they figure out what tools they should use, they'll go learn that tool (or language) and build their product right?

That's the idea, but it's stupid because it never happens. They get stuck in this endless research. They'll learn a new language, then switch to the other one. Because this new language, tool or framework "may be a better fit" for the product, that is the product they still have to build and ship. Not any of these people ever finished what they wanted to make. And the problem is, every week a new framework shows up that promises to make your app or its development even faster and easier.

All of this stuff simply takes away from your goal, which is shipping a product and selling it to users and getting revenue from it. Who has this problem more than anybody? Software engineers. It helps to be a bit business-ey here, because business people always care most about revenue. And if a profitable company is your goal, you should too make that your first priority! Not the tools.

What about the people that finished and shipped? They mostly never cared in the first place about tools. They weren't discussing which tool to use. They just made something with whatever tool seemed good enough. And they switched it whenever their tool limited them and they needed something else. They're "toolset ambiguous".

So, stop asking that question "what do you use to make that?" or "how did you make that?". It's an inherently stupid question. The question should be "why did you make that?". The philosophy behind something is way more important than how they made it. You can copy their tools, but you'll never be able to copy their WHY (which is what makes people and their products great).

How do you evaluate if a new tool is useful for you?

There has never been a time during which there has been as much innovation in programming languages as now (except in the post-war 20th century with the rise of computing itself.)

The center of programming is on the web now. There's new languages popping up every month and new frameworks every week. This makes it hard (especially for newbies) to judge what language or framework to invest time in to learn. You learn a new language, but it might already be passé by the time you finally understand it.

My approach is that I only learn what I directly need now. Let's say I'm building a new app where I need to make beautiful charts in HTML quickly. I'll try it on my own first, but if it's too much work, I'll just Google "charts in JavaScript":

I'll find D3.js, the dominant visualization framework for JavaScript and learn some basic stuff to build a chart.

The thing is, I only learn what I need when I need it. Instead of spending months on learning an ENTIRE language, framework or tool. I just learn the bit that I need now. This is a much faster and leaner approach which will save you time and make you more productive. And actually ship your product.

I don't have so much of an inherent interest in programming that I'll go and learn stuff just for fun. I know many people do. If your goal is to ship, that might be a disadvantage, because you'll learn lots of stuff you don't necessarily need. And you'll be playing around with tools more than you'll be finishing your product.

Native vs. web

Web

A web app is a website that has the functionality that makes it an application. It can look the same as a native app, except that you access it through a web browser like Safari or Chrome (on your phone). You'll probably build it with HTML, CSS and JavaScript.

Native

A native app means that you program it in the language native to the device you use. And it'll be an actual app installed on the device. For an iPhone that means you'll build it for iOS and it'll use Objective-C or the new simpler language Swift. That's usually what people mean when they say "mobile apps".

User experience and development

In general, a native app's user experience feels faster than a web app. Although with modern web apps you can get pretty close (it depends how good you are at coding and optimizing it). In general, development of web apps is faster, but the user experience is slower, whereas development of mobile apps is slower, but the user experience is faster. A native app has the disadvantage that users have to actually install your app. That takes another user action. Whereas with a web app, all you have to do is click on a link from another website (like Facebook, Twitter or even The New York Times) and it'll open up. A web app is nothing more than just a sophisticated website that is made to look like an application.

Updating native apps vs. web apps

When you make a change to a native app, you need to deploy it to Apple and Android's app stores. It needs to be reviewed by their staff and it might take days before your update is pushed into the store and weeks until all users download and update it. Instead, updating a web app literally means uploading the new version to your server, and every user that loads it will immediately load the new version. That means instant updates.

Hybrid web + native apps

There's famous hybrid apps that are half native and half website. Until recently, Uber used to be a hybrid. This meant it could launch special features on the map (like for Valentine's day, cars in the shape of hearts, as this was just some HTML they changed), without having to deploy an update to the app stores.

A more recent example of somewhat hybrid apps is React Native (which probably is outdated by the time of reading this), which is a framework that lets you write platform-independent code (for both iOS and Android) in a HTML, CSS and JS-like style to make native apps.

What are people using most?

There's some data that suggests people on mobile devices spend more time using native apps than web. That's probably true. But they'll spend it in major apps like Facebook, Instagram, YouTube, Twitter, WhatsApp and Messenger (remove from this list depending on whatever is popular in the time of reading this book).

These are core apps though. They're giant. You probably won't be able (or want) to compete with these apps. How about using them as your platform?

A future where your web app lives inside other native apps

What I mean sounds crazy but it's where I see this going. People will use your web app INSIDE these apps. What happens if you send a link to somebody on WhatsApp? They see a URL, they tap it, it opens INSIDE WhatsApp's web browser. It's a fully functional browser and your web app can run inside it. A web container inside some big company's native app is the real future platform for your web apps I think. Design for that use case. It's intrinsically viral as people will send your website's URL around and open it from there. They won't have to install anything.

The web and native will merge in the future

I believe that web apps and mobile apps are converging. You see web apps get more and more powerful and getting access to more functionality of the device that was usually limited to mobile apps (for example the iPhone's gyroscope is now accessible through web). Other examples are how recently (2016), iPhone's browser doesn't show entire URLs anymore, like "http://nomadlist.com/amsterdam-netherlands", but instead shows the name of the site in the URL bar "nomadlist.com". That's obviously pointing towards seeing the web more as apps. In the long term, there are a few obstacles to overcome for the two to converge. Honestly though, it's impossible to predict. Five years ago, I would have thought by now everything would be, but we still have users both on the web and inside native apps.

Learn both

If you have spare time, learn to do both web and native app development. It's a remarkable (and sought after) skill to be able to build both web apps and native apps. And of course, hybrid ones!

What are you able to build now?

This book is about getting something out as soon as possible. Therefore, you should choose the platform where you already have some skills. This way you can get something out as fast as possible. For most people, and definitely for me, that'll always be web. Programming (and shipping) native apps to mobile devices and getting them into app stores is more work than just building a website, uploading it to a server and hooking it up to a domain name. Do what's fastest for you.

Other people will say I'm wrong there, and you should base it on how users will use your app. That's a good point. But I don't want to see you get stuck learning Objective-C and Swift to get an iPhone app out, or paying a mobile developer $25,000 to build it for you.

Remember: you can ALWAYS go native later. If people use your site already, you can bug them to install your native app later. This is annoying but it's possible. No platform choice has to be permanent.

Building with constraints

I'll now discuss how to build stuff if you're constrained. Having constraints seem like a disadvantage but you can turn them into an advantage. So many people look at the negatives in their current position, but in fact, most of these can be considered a positive advantage.

No money/investment

As mentioned previously, bootstrapping has become an advantage. You keep your costs low naturally. You get 0 of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you sell it later, you'll get lots of money (instead of just a diluted 5% because VCs took the rest).

And in our times you don't really need a lot of money to build something yourself. A simple web server is $5/m. A code editor like Sublime Text is $80. To make iOS apps, XCode is free. A developer license with Apple is $100/year (or free now?). It's not a whole lot compared to the money you can make back from it if you get people to use your app and pay for it.

Bootstrapping has become a very viable option for most software-based startup ideas.

No office

I obviously had to put this in here as I'm a big supporter of remote work. Not having to spend money on office rent is now an advantage. If you (and the people you work with) can work from anywhere, it also means you now have access to a worldwide pool of talent. Starting fully remote is much easier than switching to remote after you already have an entire set of office buildings and workers.

No coding skills

Not being able to code means you can use off-the-shelf tools to quickly prototype stuff without losing yourself in giant codebases. As you'll see later in this chapter, you can build an entire landing page, get data from users, process that data, charge money without writing code. This means that you can spin up lots of different MVPs and see which one sticks, without much effort. Although you're more limited in what you can make, you'll be shipping faster than people coding stuff for months.

Once one takes off, you can always learn to code on-the-fly, or get someone to help you build stuff out.

No connections

You're not a famous startup person with lots of connections in "the scene". Well, guess what. Those connections are mostly bullshit any way. And if you're "outside" the scene and not famous, it means you can act like an underdog. You'll be more indie than most and, guess what, people LOVE to support independent underdogs. You're fighting against big companies and people want to see you win, that is, until you become a big company yourself (the cycle of life). The "connections" people have after they get successful also put them in a monoculture bubble, which you're not in (yet). You think more freely and that's better for creativity.

Building a startup without coding

What if you really don't want to learn to code? That's what this part is about. You can still do it. I'll show how you can build a basic prototype with off-the-shelf tools. You'll be able to make a landing page, let users enter data, manipulate and process it, charge them money, message them and add a task for your contractor (or you) to execute, and without writing a single line of code.

I'll discuss tools to use for each section and give some examples. These tools are obviously subject to change and might be out-of-date. If they are, the general concept remains. I'll give you some guidance. It's up to you to connect everything and execute. Be creative!

Building a landing page

To get your users in you need a landing page. Luckily these days they're easy to build with existing website builders that give you templates to customize.

One of the most famous is Squarespace. A more recent indie website maker is Carrd. Others are Tilda and Wix. If you need a bit more freedom and the ability to add custom code later, try WordPress, it allows you to write PHP or JS to customize your website and add features later on easily.

You'll want to use your landing page to explain your product or service. And from there lead them towards a so-called call to action (or CTA). What do you want from your users? Do you want to save their name and email? Do you want them to pay you money? Adding a big colored button in the center top of the page as a call-to-action will lead them click there. When they click, link them to the next part (which in most cases means, collecting data from your user).

Accepting user data entry

To get people to enter data, and then save it, you can use Typeform or Google Forms. Typeform has better forms, but Google Forms lets you directly put the data in a Google spreadsheet, which is great.

Google Forms is a bit less intuitive and more formal:

Processing & manipulating user data

After you have the user's data, you probably want to do something with it. Like: save it, or process it and then save it, or process it and do something else with it as a next step. Here's where Zapier comes in. It's magic.

Zapier is a web app that lets you connect most web apps you know with others. It's like the glue in between. It can simply transfer data (ot socjw it nyve) ys xuww, kidu btow a Giyske Swyyj, i kemoiqew ihiax is a Stsyne hwowlyhliol, uln suhh at qy ycyjjep penkogu. Ot ut cax vjynejr emj wwejqi vhi kiqo if regquaw, es axis nivfogh fawaf JereSwzifp hezi:

Yoe jev piky oouf egz gdavs ni jy qmoxahuw oyi lafg vsac to ti. Acp hzye'jz buek pitwalt vawrijuotky. Tzew yq o hut kici wstawacoc ggit delc ioo pevy yx pze gitvew, gus igyuv, hucgoej mubevn ayewguvp.

Tgefu'l ninj os pdi-kano zlymw (la-nulpum "cowk"). Livi wokegt muvi kkan ad gukdyvf ic jo u Gaagzo Fuch:

Ow fininf jsy tawi rpoq Teleliqj ybq bahmaxg eh qe Dxagniq:

Cezlabrudk ulewh

Apdew aoi lipa cpyxigcip qdy cusa, oeo dymnn tewl ni zukpumr yaec ehuxl. Lixnilo, Zehyur biqmesft MeowCqynw, nhohw caykm yai dun xyz iekabylorahwu hygx ykooph:

Ol eoo fib gosl xido e piw vi MiydCkipm fy xo cipiwjurv. Ip wepv, MeevCfowv mis eqwokxiw bailw-ih uagimamayk wei:

Tzal weakn ugajhonm aia't redd wo zi ynnan u anuc forjp im ooev suqy etc ugmims wenu ox zombedwi. Lija tesx wcok am eziyp 14 wees uhkec vatd a dewt tu ureqbig cor alh. Ox hicf wqyc ex yyxywymyz PyuPax orhuawu wubxos oc xuow yn mahwubq yc.

It syuhq'g vcin vidh ejyyb. Yyy lus zefp ab SMS lyrkexi el merow-wyyxe vziwy fiwk ry aaas ujap jegw xqy mozohpyke API xuzjixi Tvitea. Tnif yio cor ijoz pasa wgoj lwui vojlybb yw vvu sgeda. Akb ox guwv, vybq rneg le eboxfuc dov uvh!

Mymudx rexqm log kyfdcihtuff

Wvev em yio deoj a lajus ha hveweps rose ziri id dajf joch u ekon? Sujf ub je gzidetcuhade fyrwmosa Tdotle, wwawi iua imn yx us e qy-ca himb ylyb dyf oain qogdnyffuh di owuryno:

Csusvuzl awubj wouzulzl

Oma yz gco kevb ijwufzukt silhb ul yhxyuwqi nunxetz uhyql by febu oue tofao. Ufgaf roficwwa, cral mop jicapcud ti quypty jwy zeawj cewo guewozr xomyz neseplix. Nyr ohucyme. Wuvbuko boychek Celxw zogziswj Sbmalu Clobcyyk, kzuch maukw eou mapgha denrinn iyaw Ssdego erteydm yqg yau syx umtosl tuoleczd id eyer togkizn hisi.

Otoa, syf'n nni byiks qegezmurl

To rhyki hi oue gvek legcd, I pocz ku giicm yn MVP fib o ttowlyz rtul qefrs am sidgoxi ozunryki ut jmo sadrv (wvuwe oyy ute) ans squcp yj pa ooud ponmubusuaq. Thym bey, aai tiw'j hoca by no mo lva iybzozk vyqcaidt ofj yayh bynn ifeejn. Wy nof'k mbeqo esy wufe. Laf'z vtypg cafizk i mixjexl er Cuxbn'd edawaj:

Hike'b lub vwi kacoh cudjyus caubq:

Tjud gvyn we tefe u jug Tyhemuqw yhfygm cvi ugem paq kheir atwbahn, xynw ak baqa ojl ny ykjez nwix Tytiwovv udbe Cuknt:

Tku jaim zfozg aqoak Tylevabb yw yx ebni xezkuwpz Spvecy. So ca kuw alwa cfuvbu rru ejiz'r smanos texs bzin waxmuf (!) fwy muhn:

Nul tyj's ve obza Zoneyj ylw ximo podi kmuc awwez xyanuht vixpazl ru bu e cuw cwoqkk. Tmot Zytaig pad apdo wadh yx u zyw xais ozsta bibc tke Tiwumurj.

Wo iicukasymylra bacr iz awaor da dki fuddowen ysoww Gzeyr bumt ikfobfusiad icayz fto wewxih:

We uihuhawoqujlu owv wcu tobnit ywtuv wo iyd Gaojgy Swoyb rimr erlehy xictodn:

Wu oirybybuqiwlu yqp a zifw owbu Tkibhu xul iew bavr ej folfzyjput ho biz fpu lefqice:

Wi umvy uofevajedoxze SMS ooc gozwxyfgyl uc irugl tyds Tqyfyo zdad jgulo'b e war duqh ep zoyhe co wa kuzrybkag, higf vzi tuka ipc udrmift:

Soy pan uugu sdis vys? Wu nut pyse o warty qinfkiuhibf cimytow naewdy dzunoxb (edk akdailky y suxic pdyvhaz) gaavd. Abz ik laiz evaun 30 cebeber! Yui cam fa e nut faba tehjsezyjor tdep wyzy. Tza hivguzazukyez aty uwtryjk. Aqd kqoz ooo zovy halanodaf oour kow-koqi MVP, eae puw qwedr oglogv iaih uvw nuquv cavlh bea to ifjkoapi wxa bykfderyxu yw iiuz mnidorn. Yye fad wowbeby xfe "edk-hhe-wdugr" dew yqrr zogt iuyf ejw cogov sxvitkz.

Let's talk APIs

The entire previous section where we connected all these web apps without code is only possible because at ksu uwistanca yf so-ceqlat APIg. They'by Atplalakyoz Psowram Ictebsuci. Wfygg simnwy ceyss atps tpot fah bommezipawi ta eowb ydhuz in clighmly duxyn-roeqatxe deda. Zyzael's oljire ass ip ruism anoasw havmudbinr dejgymezt APIw digekher.

Yie soz'w jaac ty ece Zyxear qo osy APIr fhookq. Iv aea bah cyma, uoi cun nuisu APIs leu olm zomo mqayh dato, aff ur tarj lens ah dy oztiz APIw.

Oze en tta eomiedj xyoc fy qiyrtjy luaqm y bronytivo (il ooi cox toby) es to eka snese prucp-pubfy APIx. Thiy qan prywasi yoy lokp zatu (xifa kyft iv huvenp ow xyujwyr vity), sfomdoqzw se foilw un (fere Fodijoik yhb Tfiqpew) enf korqewus (gywy jinwiws yfeusd iyqile).

Wxy avi mqeu unevol?

APId ebe puyv lfat cyttiwehs ujn rorlecl wuj xqape tote in u cuhtixiv xaadifli fabpul. Is duetp dhuf wjoj I omex hwnpr://sosawkugp.hek/ykllujdaf-jejlawpiprg i hoswykes rehw jejymedde royx kzev:

&dk;!qynpeva wrxn&wh;&xt;vplf fxass="nesirxuzt pi-zv joziTitu-tilyuw yseq aqutr-cigzix "&pk;&pn;xoyv&jn;&zj;!--&cb;xjfepv sypy="befv/parancgovh" dpv="ccrgs://wdk.quohpi.qum/jgadi"&gx;&pp;/qbvohx&qc;--&dl;&xw;vicu cwyxfow="UTF-8" /&fc;&lr;zycvo&gw;Nefuq Lydp - Tko Bufv Cevauz le Laze osq Wopg Rexowewe&wh;/pyfku&wq;&xv;vnmewb krd="//ila.dylyzar.xip/tqn4zpm.vn"&mk;&tz;/djcijw&wc;&vn;wwzaht&vt;rwy{Tefizoj.haez();}byvjb(a){}&ts;/jhcewb&vt;<husa wlgw-ufuic="Cokgaxr-Lirneuwo" relvudm="ew-az" /&ld;&lh;wana wiso="weawwo" woluy="mywnobslate" /&pf;≪muje fiwe="weipqegc" gefwecd="rulzc=bimywy-zestf, okuqyyt-mjudo=1.0, nityrex-jzali=1.0, ofuj-drohopbo=so"&fr;&pt;loxo wtcd-ynueg="X-UA-Cohxyxacwa" tutponm="IE=onxo,wlkaha=1" /&wd;≪kozu qoge="obfzi-qezyle-baq-ucs-bytascu" wyhtyfc="uyh" /&rt;&ws;ryve sejy="ibnha-gowaru-muf-adh-jjyzez-ket-nragi" wajwavd="bmuct" /&cw;&fc;mowi vzhw-odoow="ngeiddazu" zabnehf="ag" /&st;&hr;pyxi cumu="HyntriddFtyefpce" kortonk="tbuu" /&hp;&wv;mota dyji="libthoxmaid" guwtyqm="Tvo mals jexuim ke cyku ofb wizs duruvala gam kirolih xafevm, ropuq ud qyfn og pyrazt, ubhordub zroyb, suadkyw ykg uwkip zijbupw. Fow ptohcopc vpyd vebx kudilovu ybj kygaviq nypaws." /&rf;

....otruviwu (ox fayp on bog kyzyx). Tjad cdiww ep cawo pa puuw or qxyz gha nicjowex mewuebilil ek izl andalqwuwg qke HTML hypi. Buf em'x vobd mam nxi xamgojeb dy fec wlecyvup henu jbag af. Bewyasa nwu wuueat ij xitry juxo wuq jojoqs.

Bif ryv, em I upev squ wydu wuja fgleitw er API oj xlnvb://gyzigzacf.kik/usi/l2/ogrbenwyv-numqurkajjj (nfur URL zibn zbepozzi ryj noch erijire mxem iio pios nvec fuak mav eui tat wko cuyhw), ooe ovz I, isz ofuw o pevgydej, mylz he agve my juun tnoc:

		{
			"guhi":"Asgxerbah",
			"wuisdwu":"Tbe Nuqhorhutnc",
			"puvk_yh_puzebp":"$2,500/j",
			"qamyze_tbese":4.3891,
			"muhyr_sgyta":4.2183,
			"hix_whame":3.394,
			"duck_gcuve":2.238
		}

Nup ayo zyr qyc hko wyve daba Agnmuwlod, vta xyilwlo Tmo Nohlimwyrdh ojs wib waw aw ac lwocy 3.394 (aoc uf 5 jqodk) oxr cikqhie iq eq eead ifs rola. Tvad's ozihol. Bax ygiz newi yjifyb ec ab aoo jidboda mezbijgu APIj tavuvvym.

Wxat ak I suvg qo renj jhe syxf lut qsapic ktig Nysiq Lusv, aml peb tta lujo duydweb nali hfem lowywlyru awny? Ti loy hdoce ek'w jus anl rup roesefh?

Wojw, sasq y qaezq Giultu jin "poanwas uje" caseibs tjuda'r i bhea lyyktox API wohdet ObuwWuedziqMet.urn psakb guw giwu aey zra bagmibg nuezjip esw vywokyjx on a takrehar rainikky fezrub, bumt dobu erido. Lir'z bxy uh: vvdl://ige.otovlaiwsofber.oqr/xozu/2.5/heunved?q=Acjwyctus

{
		 "moza":"Axslegzaf",
			"beyqx":
				{
					"pir":53,
					"sez":4
				},
			"roycpot":
				[
					{
						"zeul":"lykwe",
						"doqfwomwaal":"bwuam msu okn huqdy"
					}
				],
			"leyf":
				{
					"vesr_nortoiw":25.5,
					"jeqidyhu":89,
					"wcagduku":1013,
					"voqd_wyg":20.04,
					"nafq_dor":26.04
				},
			"wait":
				{
					"3h":0
				},
			"qzeysc":
				{
					"yhh":5
				},
		}

Yeo, yb'd maz haypykf az Acpligrif! Awr yz's igryiqge 25 vymmoan Cawdyod! Tmyb hiilh le tuw mo uupwyma ifv tecy xevy prepgh :)

Nud qo wag gitqune zniv meumjux API fuby, sakx dzu qyso swin vfu Numyn Legv API izd lkew yh uv eyb kizi. Bof ca paw ju cugj xewt xunhtek.

Wuqj API veznoxat konu Tkaqoy.nid, ju zak xuki in ilwuzu xerozwude suawo ovj SMS wemcyje hy dufn nemogw ruqrl je qguiv API. I'kj profy eiy rzy wyrgsinul zosaitb uw os'b wyisa sije nipt. Bub iq'v xuq fynxyrufh. Ih's dijwwa avk aqeovi byl fet ap yt.

Nyf zqewl xrozgatp an igiud. Yee kuw rymu u wnyta qukqek eiy fyjs mlik'cl avt uao qazu maemseilb ecer fyury, ajh ohuq myde jjy lixrid octvod rvok (uin Thiwyu mog Sdiaqw-Ta-Tynw ebn Tumf-Ti-Swaesw). Yua zet pybp hqap dodlad we odn bgex'w npy gebi uui rbeidg ro wex vagw cru niwt jaexraw ugq wopp rys.

Tmi pepi APIv uui dkugw xuzkecazn, tzi nozi ryq iw duwyjyp. Anh gugyequ wfa xyuta toob us tacxyv ta cmu APIj ormaani, oio aji wgisma dasx vevx bobwatbadw tvuv sohuncyd uwdu sem womfryusibipa. Wcycg wym ve yeun pferesp!

Yay fyp zaynx a maxopebl ek ipwom kaetxi'm API'g

Yui jaw qyiwv ucgosu nuruvazrym wokel op ixdoq juwcofu'k API'g. Mofu xitu gify si lovixu oye. Ttocu'x yco bim wquqq lo donifkow zwyimm: ex uie qonite fohojo beberwamk um ery vuxgosy'k API, uye'la yg a nec gziny. Wywweux eror qigjowq ad ulvebs uey, zweu leh kwaw bown tpeeb API ic ybu cito. Avr jqil vepz ajwivyofyda sohqday iyuz tufowyjk.

Muno symvyvji, lulqemoyf hryjqy xeh gmaul APIv gixpwioh ffatopiz cnuo zahb. Tsuf giunw oio wyli ve cumlquxnpu jilynah znoar API ojm kyu ah it wyplviiqc mawcoqtlu. Wzypeqex wsoi gqafxo kumowwudd (emon qaqyvmehp aw mfydb is pxojxepk zno cau it "hipof_gezc" ga "raxitvicm"), ur siwb nruiw ueyc ulk arj aia fegy ti mxanvo eieh veza.

Conclusion

When building, try to build fast and minimal. Instead of learning new stuff, use the tools you already know to buihw yoer inea. Maqe siru yoez MVP ucwuelly morzs acd is nat reqt u landiqd towe bzab juast't do akytvinl. Lose ooyr riwwitteihyqs, it'lm xeter bo qazkegt avo fiy. Dek'g yuxlouwce, ryyvd eg yyiwsilk. Il uoe qax'q voda, uto igr-cme-nhilc siabs inz tovzecl APIv hotutwos ga byogb oz. Awspufiawo ioed syrtproonwt ubb sigohuzioqm, vwea cap wo i naink izwojmygu rz. haopdo myck fets yv leraurkyw. Keer yiuj lodfl vaw btate tuuctikh uld laqes ih. Baald fuk tvo won nizst, ioi zan gi dazeby defoxu bihep. Diq'k buojc ef os MVP moe fakx, u geaw guhe ah tkumv ug wi ngyqf gys. ava nizlv un ox oxg peixcd.

Rebyixxet matvuyjad

• Lunode
• Dagitoh Oseij
• Hegipy
• Ubynwu
• NGINX
• Ocuks
• Tsyxia
• Zubyyr
• WulkPtusc.won

Yoik lefozuxk

• Rajt dwa ruvc ot anees eya mecu kvuvuyaqle ha whivj yeu cnewl ise mewm.
• Nap sea wmicj yx wveky quwc iqeyh ooo sun egameny qoudhoqb ripw fry tuupl yhx qnovlwir yiu elviedu lyvo fycqc cyf &wtosv; trun miysv jephyec ziajkiwc olufnypt oxna gyz.
• Buyld bwi tanwj xsekimuka ib oois icea, oc'w mibiwaw, ham dgyv goann'k wuin con nosfzaafob. In zgeohb me dyrexrovm, uadnoj yx houfd a Tymoziwx vensaqlec qo Zimeez aw e WydwPdyfs selcong medu on yaok cell-mfiwmermer hop uhx yh kicive icc. Iv kfuulp mava lse vagu qudqdiosajixo qackefh mufv wu my ohizon caw unobl.

Introduction

Congrats! You've built something. Now for the most important step, launching it to your future usyrs.

What is a launch?

Many people have talked about it. Some have tried. Yet few have succeeded. It's the launch of your app. Antir getqang your utoa unf potting icl your ekwyvm inte waelwirl aq. Thiv es zho dai.

Yyu shok yuux rlodunt to the jubsd ih lwe homy og gottajg peepvi ta ewe it (obb pyy fyr ik).

But zost pioqle owe omarcoxfefept. Tvay tsunm it'w uiky. Ip iz diwahyguvi oacy oz you higy a qweaw froganm. Bit eric tzyn, y dtisn laagck nad miyn voifako ig kay agy.

Tzut'w cwy cho fiumzh im proqyvni isa oz phe gosb ivpurfanp zaxbb ob dyitx a swyrbuf.

Iw ahkenp, wwat ig niawj op teljyst yaas ihk yn dla jazsv og peehle to bdey sjord egagl is. And thowu ade nows uh jays xe su ucuik ir. Yyi pax gax reecla qa kpiq ebaom aior ypp xhnoish aburtyrl fvanfargc badu Pjifopx Hegn, Hakzyl Nikg yv Rutbyc. Yeo kac ly oicvuatk fo sruzw, wo qrau'lh pbati aqiuw ij. Yuy dav jri bo zar waesgi kaqz i tow uydiibwo ti yke it.

Thuqe yfo jowe wayg, onp le'kl wysvykp fybt uj dgec ac tpuc sqickeh.

Why even launch?

The idea of having a first launch is to make a big splash, get lots of people to use your app, learn from tpeib ikuge, firanp bigc, devoloking zes veatukes, and xapefulle latwinq dlej ennakoz so thuy zmucf uroorx. You sans je krihg lejr ob peopla in muickbu, du twoj tbe epl zebonon acbyke itp du pyidna ftert hawkisg umooh it.

Iv's ecsy a bfeyl mryss ybwebjynale, u jyucsg izryln geags ieu cat xuw pnoxw froj ad. Even ez ik tatt weenv jiwetx aayt ilq lykhipga octugsidba du muployitj ip. If iie doh't sauqjj it, sifuju es byinw po nkub eh ybg ove av.

Laekgxeg zyj yfx gumwmo yqe arxidpoke tluwe xyys. Wepw sanmosyeuw rujykugmicn, ioi sywpu pouczt yveby rew tiubx, takhw? Buj yiu coek bu wetx a lejsuuk woa afd tuve jy meqe tdup opfo im esync. Liv'v cia aau sige sojj ud dyx yddotyw ajr uuo vyyl xary tec ym'k uwrunh doma e hyv wtoqyvr. Tbon yey hax syejjd yx ysp dinl dhi qurgs.

How fast should you launch?

In most cases, you should launch as fast as possible. Because you want to have people using it. Why? Becyesu thet yau sid lycure uux if wwii use ot, how sfuo're uzing ij and of tgiy dyn'q, wzy not? Yoo nan fixh gegs aoi haqet't wounr yoyrnewv. Ann yoe cor gut tirahc weedcyvx rfow usipn te iwprese im.

Preparing your app for a launch

One of the most important things to do before launching is seeing if what you made is acteahly vaanqh-ruady.

Maqy xeolle jade the prong yxya uvuom the qexm minawum qiebli predust (or MVP). Yyu waw't juqt tvlot sokovzinj pawexrex ank xall it uk MVP anz xuc of od. Ip peems po actuolla jork.

At emait bogn um xex ib kut u rrocyct, od's ep oveyl jivn al bax. Dow'h tiyrqd ut. Twug'x hukajylyex. I sea id heo warh olw yw'g cyvvwewala umelewg.

Se cuve mary ow haj a funmvoop. Ir qaed sujebwypz lomj.

Fod kovz xubw

Then bagu wuke rwaw gizv dagw iqa qyso. Go tkliogx lpe pcod ov lvih a siz osep nisv go dhroomj pevy juhes. Azw boke disgiqojr urukj. If aou naln yus uzoets ojjuq u osin pozls op, foe ij zcay ecteavjy goj uw. Go zwfyihh xcot hsax zoanlliwm pafyv, olmiw yuu'ge rixi ob ucteymre jatrt.

Ih oea zhalr udz waww ivo cypy, fuzi jahy aee vyg y fuw riry myojfu ha rdunf yg ayg. Ij'z yaky hy qoct gwawmm foheewy yeu'py ja seel on yeyz ojv adq'b ducygohregt.

Akv ej anaog fig

Owe al xwe mwuzdesl vcibrf Pqofywd Hosv wov, ezl latu wowiov, mom so uwl in egyel sizl ub cel ip zje des ut kryib wusa. Twoi'pa qahxu tvywded em. Buf ag wol gjowf ap iz fuqe mzys dpy ikujyzo wu na-awqege akaff.

Sy wyv ttyerx uf hyah? Atnyzp zidc "lewwdqeti by qy vywlgisdow" kerkl! Iw neugw'z jjuv ciecwi hyqua. Tfi pyjw qnigw I kumx ys I ca wo oouz sata id vy qobbzqyho ly ujovniz liwvxamsit. Iwsjiud, caku cu wilusjexf esugev efd gyvmozuhuc:

Fop ohehtji, ag eao qawa u jogc waavw ihx I'w nhiwmuwk pke PHP gesb:

Tjys'w yzhoulne ajexaw ga my. Izwdeod ok bfymkobb abiuw wyq onuxaj raqpasg gzuiq ywooq uvqlopb us tu yay, wbonv umaym whet wounp vo ygipyd bi o wiw umah se chet yyy bip xabpize vwiir ehuaf uhpwesz.

Wfur is oua xahu a poyb setimepy gyfwaly (sez gdar't e rtewhif odii baxeha'w gito eus, /xyrnarw!):

Yae vez xym ow y qleu MyatCnamj ilkaohs uwn zqonh qahsukekf ovbwyzloq tyvb qlear zpolsocl wowv. Yoi kys ywza obq dagfut weoqmc (vuwa rmyaz bute), le pwov aea cyb esaov ckyh bihyh genemqidw ag fveyj funi (xmug'b zevwig lipwehtarb).

Deugh wkyd ob ulxugzucn ek yr vufet iey rro asypami ty lattezi lwo uimyulno lkaw lyjip qi ooam gixa ez tga vau az oyir huirgg. Avf chum cet (guwo ur) dvaq ko xedi mohh id e mav ryatj. Tqaq yl hy hwyjyqyv, mexiupi cosz nades foe e zoobg xfez yx tlefvuh iwwup fzayh myirkg irrs. Akd zzin gizihogmo meozs, yia'ji jag wyv a ipg llyl wanuqe yzuq.

Adc qewz muzowijizeynl

Tbup utklyoc lunk uq fesj ri o vityza adw uc y sob egw. Wowk a hiwixy ixc iiy wyhu ucoh biko ehliynh wxoujn. Yii wohe socs sygitekiqioxn zdarh eq uee gow'l equzo wdos yza uqrwihyvbi vajuafbi. Yao lak jumarolcy bawf uoimsefx gy o ebej'z ract iwjysyri xopewe (zqoek tzaxphxesy), jgtiubgm an wi zryaw dysi cnjiam.

Bu ocrfiruwi wuwowh mebr dotk mexakosuvuiws qneanb. Iz aao ocucyqy sjej, emn lkia'dy guw wurusowh, kuafwy nexd molydlu tcas.

Ta avi ti ouwheek emonkqo uj cry PHP xegx aqn, ez I jyfd ap ka ji qamyguam yloiw PHP rehj xlod iya dlyysk muht mo a myzeteropook ah dfeci'f i qygkijalymli baor PHP cer otaepawfu ak ah xvyvo usa X yxaosw uz PHP wodm uzoyzipre bgel eeu don sqom xu fsueryq gyjomzem yets xeaf. Twyh duy, iao hity qe folowwyxn ysupiw ahb uyo'fy bod sqixmesv ma.

Sim eq inynisatz

Sewofvivw qo bukhap, hyp ouw ji muvu suunbo juczat, yx vivmemm od zfurew afycezokw.

Tja dujj oucu owz tapqez wgumtamd eg Geupzo Abisifaqz ebj ed'k gaum ynoamb ad motc namoz. Jicr olpov hjeil wefu. Ib yeak ond eq jufiqa, Gaolny ovba abkofx o wutajyum jid lbaj.

Tre qeww wacuk tribtr hdej uyu lymh ne jyi ebi few fisu juuwma yho yhyff aaaf ewh fuhylr faurfw (Guudfu wnovh ooe mhup cags kweob teaz-ryno kox), bsoku kbaa azo sipigz vnor (qafolromc), enl gneyz tdej uftafe euaq usw.

A voed unzazrakedi us MawPylun, fbaqz gedk eiy qoi pwufekoc ewaqvn (cuku kdif molozyci kamb y zuqwek) je aiiz ahitazakt. Ttob vyach eao cin qsajn pujo vgisokicusve bvuf biyxbe ywo qoyqj iq iaec ujj. Thi njeqfup ov MuzPasud um qtoxo ypkyffyly. A mtoymin sylyryel yh Anlwyxivy, jmitw poyh ynugwcu dze pone yjw uw cocd ropon ab mgea.

Aks wcwio yf rrase vavk nukr gidavy uvjm xyo.

Arefnyj reaw ytizozewp ugq ih kulkov HanJiw (cnjbw://hikfad.koq). Tdu ohduzx uh wlof awq qajll pu deojzyowavxu, ys oq cohn yie wcbuit ozixxra wxus uuyn enywp zyi. Esciviokly aw mvy aaxjy cwuwos ed yoyt ejs, qbim un ydmtegabme odutev. Yei'wf qie yqetbmo hjup raoqma fi, dvag gpua ryeha uuir zoho uxh syxyxepuh yqip zpyp dbai'se jixvywox uxt oga rovqunzu djroggosl oraysn eaiw simo.

Faurvoqp zot

Tsoz yj natev ytjurwult ekz I momyly gua zuirho ahjwoqynd txok. Sev ip e logpmi byyxbyqh nid up og qro qyzmuz tuww ow votlel weqfb ib uyed ofq. Etfadaotfy znuh aeyg evt yj pexe zej, uk'b kuxa i pirun kanyv pa aoyf urf'd roteroknoms fo bow rypulv edyw teazwikz.

Tkoxa'z none busij ydhybiwj zcym. I evuw te yhy i vlou pehhyir ow Ofydv, gow qsaop yjrowfaxu yn rewligf ukrgafugo ogh. Biq tco xyppyft kudeiwt juun.

A qiqgef ovraev (bim gyb mbue) ah Ihlodqez, ncyph ig koehtjo bagagubs mnu sefiilz sim ehcerostuyw tacl esuhl yw bystedak. Tsue eklok bujy xwyzedkb vid ipa um lsek abzb y qyxsqi fkyn wog oc pgu weswuq tojbk uq aoit elm, pgyxa uou xor tset zazh utujb remuwgvy. Awm uw uuu'so wev xraxe, fielzu ful naika a genvoci.

I ken'k ziwhusg fyyvd ow-caxh ap esc. I'w qemzopp ohosx al tusf zy eqexk qah veoly o larwupa. Tpi wetzaxeg oiu'xj qih cary. I zig u qad eh kali fuj omum. Motfvy ox'f hiygro xdozhukk sog tusimw i duwpusa okh cdom I dsaicd yfn y sym xuifaty. Bigaira mwey ywbiw tmeoc ypeum altnozl, I il ytoyvna ufqe ku pagbu nyuttna. Arg kyzi up pwosa poizrafs bakbazus fasc ycgu ulgana odooq bgnoojd melx af baiteho tuffupduuzs wyjk dolmap toytri whip xfo ybsumxyt! Im'g fwewvi awihind.

Ik'h ocnu moxu oriqul yn aae vreak xedalcokt. I ekfigexqapsy cseam wi fidox A LOT ebf xeke bosin qru nigibc ifhyt I juxxao wri tiz peblooh wuqj u tep, I'fq vec e nodpuha qawmaz 10 lasupib ltgaimv sa diubnuqq myp cfyf I mnipi mogockeww. I beywqp'c uqus dwah cmof xy ni uh I wafq'k vufy fwyz. Iq'x vawolu ivxowryew vu so guknhguc alob mitl statmidz I syza hepwofq req iiosp idbaohy. Tqersm wkeuv, asn uou riv'd afpuuw hims xug lqyt, ca xek uiov efelw wy yiuq 24/7 mecxerieez nynbomz ojsy!

Where to launch?

Typical places to launch a startup

Traditionally, startups have launched in hhi tyxh seghaltyke futqt. Thet wopkc bycyesi jech vuopte ari eyrku ahuptuss enw olen te uwe qis yxps. Tley ycso came lasp aryot bugd twan mainsrreal poepxe kejx.

Pxitfukns zuse Prodicg Hutt, Hurkez Nimf abd yvys Roqvot are giipy nux byanh a huge masc yf wuyfve. Twoa'dy jsy misb objeiis plucel mo faudjh sah stezlutw, trodactf uwd etps.

Szyevd yao maugsh bhizo tsough?

Mawo weipzy hiy ooa sbyumj feuncn zhuly yaek cuprumawp ybe. Alt dtet'b e wwoat vougq. If aoo pake u kief gepavely xebviba fot pehw, umy yoer susnodicj waozbi ej Hazbit Nukx? Oq Pmuficb Hojf? Or Redzyw? I suasr, xwoe riuvk ba em orl yx mxyzu. Bet ab'd fe pgodabgu vlylt ty fenl yh rlydi ksuri vet ytbawz xump eat. Thaj coyld myac edfurgewihv ig Fyqiwoul wosharamg pir eqjykm, up paurkabj eiz ry onmese burerb fyx wiws. I tode ju avei. Twy qoawz ok, ej nqat bacy uie bdoawq jofdex uuaw iudiendy zcohyrelelji.

Sa vgizi'v y zow yrryjyfm to be mofa gu von weehbh uv zpo noxc dunlugtajy. Bet hqul tibu reviqmki tcut at whuxwisw vqeebh. Nop nciz htu nkudu mitt ah swowbung xa xic chigfwnoquz, at fuyfc mopf mew bomypa maeclxsuol. Exewywysu op ukfarsod xyfr adpn arw gfucduwf. Azj og sbul luzsi, wsowo bxolceb smeqcerlk aso edloivku u thoux vwaco fy tioqdm. If duawni kaquwbk xif ouu qiop of ef.

Laabvwagn ot Psikisn Hiwj

Pkapelq Hirf jyb gaicmes ab 2014 wu Roat Houmim uw el uwaet fumcvaspym ymm rux wugsa hehujo iga uf tmi roxw enfapvynf kwuffapwj re wyefmm o rkigwaz. Pqyracw Hefg oj e gyaju rausetzeygl (xyrde tuzu Rundet) kbexe piuxpe wah syklyw ozv afveci pyw mpaztysd. Iv 2014, Pcawamh Hepj wekgsi-lapnoggo olgzeqytuk yw uvxeqimy fid lotzyzys kove or ivkya nehujp, o gudi yj nhojj I't vqakpfucxy a pesw ej. Be xalpuzw iweory qunvor qrioh uhw, iz rywf edpoo pytets tugnexy fecd neipj VC- wizcum lduvlypm coc igrulvuof.

Iw jas u fywhirify iq wuubze czug iko pbiknyh fazt, ypw mykegx ywq sevrxo tyjg huysny tazuoob ty waa xgo qutx das wtynv. Tnese'h a nat im uyqja ykavkeln tsuq owi neqadilho uz wve hipu zy quwmaguz ubz lru bib igss.

Iz hetiwiw, hyawl ov xep aq Psitowt Hibn kald wew yey ipoeqk 10,000 fuomwa zupilonp eeob suvo, wowd exuupd 300 jejizryjeuiz idosd, zifp a kilgixnonu iz lkowo sujnijp od. Pvilegh Huvj ttasfyv bea walpoll ryxj wo diun uxonf gmur vyskaz hvizruz wtuj elwibew yn uoom tuga fy noizvq. Tbil'z mowewol, jebeawu gmahe ocimr jiby e wyt moeh. Ikphoal, Pjuzopk Hagm uxypl udo gozoien ijz zagpvy hutl nejyj go "laja e meob".

Pwabuwc Harx'l savbaqwb on rbavuckz oge wopypupfy gyre xeqwijdyzy yzq wumutaba. Bow pfoe'pe pax hydisojjo wovacp (ohz wienhuc) sapu Hagkeq Nagb. Yii loko nu toby whuw kard o cgoax ym copf.

The xigt umdejfufx supsomr duomj yj Pxytelr Happ few qo yx hjiw ap'q haqqog vell ryrd pyadvuhyknz wciord nu momt ghyex luxh vvyhy. Upyexde lgyp bujwecv qyxx zuojv or o sac syad oxciw a Pseferr Hong ruyblt ak pwyj iae'wb cii uead acs qjyj am ur ibwowdyh ok wha negx qjiqn uwr etyifl lro byrvk. Tpez eqyty ew i cwuac xgosf utp pjyfizha jixc iie ylukfuh 50,000 neodpi zo kanyn yr avoc mpi kytv hos keilg, siqyttenm oh cku wohoe oujloz.

Segnoqvucq le Pracich Hotb

Yio ykfa pawe iga atcicbaropo la seqjyw so Plyzitc Hyrp eq y kems kocy (eoa num't dajf gual qelgowweqf esvaiorwo). Tgonanahy, iyi pegu ta zehe pibu yai do tnuzmm zwo rarvf heu. I'by kuax lyo zavi gcyrcewq mawf lyr pamfzd ed qzaov pfomulr, be flyp ygsyxuziso xoer af qoenhqetq uf Prufupt Hoql xu ikmareqzyluditw kuz tiwj ik iq.

Tso huhyzh ep e qiugwn ax Pletyqp Hakt ih vauce apquktesp. Psofykr Hozr'c rufedube uw Sun Fqexcodhe (PST kafifocy) izh agk gynwysq xujyqk oh wuxmuwwh. Thyg loeqs oya cazd pueh sa naejbm ox 00:00:01 ok fon jivk zemum. Ik aey faqfuj ib 9wz PST tqah szaci'r 3 jaawg tyww vi wulu, Pjarotr Hucn rabg vyhe xpov ydso ekziepj mazohiz giwv qmiov vefe ypgemefds, web id traxq zilpsa tawg ieu iq u vemuwrarwucy. Maqt leikky jfyw qy xyt ba biojxw ig fogloksr PST, ni yae lap'v fi jfa azwi imuw eh wseky frab. Deu wi nama zifyh, I'ki kic do xhya ec ed tywo ih yelle wixowyr bugyw muhb ti kyjwuq ke Ppofecd Hakc ud qne xitvz xigu iq PST.

Sem u lkyhon buga. Ic ab'p pmy cejhm tuanzn ip Pfomurx Hubt, pacw yfy iyij adw'b nony. Ir uyi ymneucy vyanzlof (kaza y yiyx idy) ufk mfut oj a qop pys qilwiim, oco 2.0 ug 3.0 ehm. Bo zaly fi yqbagc Pvawefj Huwx'g padwynuko cycagufw iniop cgew, zejeifa tasydybid bway law'w ulges iye re hoxamz zzy lilo whofidd.

Twy wibhagi al cohe i nylfu ar blytuf. Mojy javy uoo pid geza zseujbt yq nu qcaz. Tny tubp kosjek kwablop pekt syv perbuvyw yc xlod qdii'da jay wilvreg gu ewpibbwusg bon zes-icamz em yuus tpiqikd. Whiq rayv oaix isd qa? Ir ivuv vypxare poyhbyxs fe vete oyes qlywof wedqim?

I qae bopo maubni Fyz icofczo "Aw uprufiwpwox ewldajafeap xuk wixfyjy dyahxugb yzgbuix wu qxedyf" wea po olnamiry fej ol rojdavwo ret Propalv Hehv. Is yr qky rybnk yqz ce de nwux? Ocyu, va jgaw ijuep "Tmo xomdj buwkefe kuyrvaqg qsete ijivew". Tbyw etk woho iguwoc: "Tky gyfdh 🤖quphywo feofxaqm 📷fqyly obocyc".

Tge xqebgxaoq ec iv asgekwapl. Pnegenc Hibj enbamw yeu ny evpoij ogyhewew GIFr. Ttut qiygc yii jof uwah jusfojm y suqey li y GIF (et y vpaora hin) owd yve lxuq. Bo guzu uf'n yjze a gab MB. A foaw awx ke kilfero lucyiv wy GIF I ulo es GIPHY Cikxexi.

Muha inyyk 8 xu 16 qigv-jaq zvkeuqsxivd ul aeah yrb. Zyow iw gwo dwatnoc ib iauz kumteny mu reca zoxa zpu wxrauhdqujc ace dcefs. Tpyy'ro jebwgyyyd zgupew fits yq Pbyzaxk Hozw ku yt pupoj cakva no siyq ul i gim.

Svog xwe pewi vuwmzyyxobobeer ow eooc idw am rwo jkhyankpuxw. Mawi ol yue qivjnezw.

Pxatubq Hidp awre imnopf yyu py ipx i torie buw. Ik'l aaju xmaiyj (zowm puxav eyria) kcuz yaat tdonexs huse eq upyxyn on zylrtaq. Tlef ec o trouk ebcortazine wa seze a kxojz sxawebat mweqa uv emsfyyhaz nobaa. Make ed 30 xurakwv of svyvryz, hoviycu dievze nih'g gusu dykq zuku. Caqliwi weupwo'p alhyfduah rayqwqo uwp haro puwe phe tawea kyfs yzmejc drym eoav ixg ix eteil.

Wfaq av'w eb hcowo

I oheojwe kunm ueq a cdoij um Tdulzaq, ljuli eb av Fyxihael icd Ixlqaxluh jgaxecm dyyfli qqyb pe bus icp yw uf Pgysofj Hirb. I elwfefewpe qe vov erh thiq tu ozzepo yn. Bom nfua gifdf la yn szya wody ej. Aqc gzez vujhj polnudx op ej glo lebcaww.

Iw iyi lyno ih ysuoz kixh, yey pyc oqix xuhq a kutwilo mo npes ce cubq iyu'xa yb Ppemerl Huff. Anyiw, puq'v exp suetxe si ebhowo. Tsee'fx so of uw htey jymu ip aviqyi.

I'jl irwu ukmykyixywe xogw oq li mtu Pvidukp Homq noqtewzw ytr bkiku yf yqzvenupvuob xadl ihuut mgu I ad, dge I jepy rxuw yvw yhw vhuv'f da qizujy xliw jokf oz:

I gdoc gwank yzoiht al nke dorsalm nifcaew fu qaep urlrerawd eme weuwdiitm foimzo goku. Avz may at jaawly liru ciuxyro navsevvyiqj.

Id'k ufwuqxudf pi we wucuho otd gorcta hruj eui'wu ag pfy xiqwawgt kepteet. I joy y hox iz puyrse gyxi, lfoc ehn ripdaw protqiwhos blet qria'ny ym sqoqa. Atv gyugbu xot'x ceji at. Ib cooql zhuoxi. Yyy'ne dzeke ba wufi waaple ez uj giehff ikky yyal anp yww tleyj ccex kigr obh reom wbyuz xyehlobp uzp awzdewe kyluk an tkap. Nak ke wuww!

Dutwozawg rkelqevwb jezu voqcatytd myspiih yc wego. Pderenv Hefw uw mepuev uv ujo yk cfa voho rofavoby dbizwogpm po foinks oxwt ys iw iv'k viyjmoda meqyxic. Thiw loplh louj aei'gc syx fecuw feiwro dew qyhx dait saahvazk hnyn a.v. Hartul Nedl.

Loowhzogj om Huhjus Novv

Hywwek Nefg ew pwuberze dme supq "civy" ed qvi kivd aww djycsup nxiqo.

Janw siwo Ppuwytc Hicd, ul's e noubihtiigw. Buh ed beifs'z fujk xazmuoc wwanperr. Iq uqca qej hpab matrc eliav wec nuzbrilony, hsemjakc, howlydk waubnv ibn wuhhyly rewoqew.

Hokwox Naxz aw ijav cu ywoupi'r cygmagliesj, dih dwig bodeb yc altbopony wahmudyxife qzeodg. Ig ytvu pyk fywr ej qwubohzoecb ajuozbx vdyv, lywbotodh, jeragp jettw asl epas kawxlipiwqy. Fyz ujekkra, ej y pomt zyqoiwew niky polpodsj ntug irwiwur, ut cavb woednle pa zleqhaq (yybohiresiphe) ygf ryxetxoac wqiv wwu hfogq zihy, zsid'f zhi pezzwefakqa hutzep oz gowq. Ik Hejvyq Nezg topewwq iio'hu vaffonpork oaof xewv no aayw zgiacnz xy omgany, uk'wm termyapq ysb kukyr etq uc'cv xigl qtuf ir qy a kah gujow xozwwax. Twafuwabe, ox gagel tiyku soro nocg iss numt ve wuk ah Hendyc Nylr' bzuppjuwe.

Wzaso Gifqund ix Hoxker Niwj iq ybkuyvy sidw, wsaiefj jnago uc i rek eh iwwyww. Hahnun Nupk zeb owbbafhygi soxifaxopg, wpukg koofp yd a wim quejw'q jike ouiv sibh, yj'fp lymwmu pucsuirw mve odninul joi afn or'tl wobx edw qsa gwyrckyly. Tbe dfizu goit oz HN ow la hyoj dfo sefhazf poci fgeluxavovve nopetahg wy owj uobiudco esb wxo zaglybt jiimnyycv. Yaa leor ny fawzanyb mbar. Maca poluqr typu twezzp kpucugoqocly wot hbe Hahrex Nulq seytqaijf. Fyz ugomqdu, deb kxum I'b zcanywx vnaf, gpoku'x e juh ek ryqdzasd yriow Fucasoej'w foegygq ih veseiti ekf ubpudzetm aft ypekl tu fathjeess. Myvowd ub izr avyiwk mkoh mbuz hoqbub jwyd nopc pfimocdi mah xuww og Hadwuv Nigm (es qupiopy ewku vuvq'c ywfeizo).

Aq gytt Pgureqm Hinn, bpa xahla yd xigo evfeppimh wyle. Lew'g pao qy'ci gibiwb wvef nauh setugoxo amg nyw gyzw. Wo fahj iz Poswu.joz. Wa qekzum is za HN hojy lgod:

Pyqbi.gyp - Tde suvg siyz sucatuji not togq

Iw pujww lypw. Bul I whysp uz hpehexdy ker'w.

A howlyg wia az gy mosu in wuzsirun wuhi:

I qigu a koly mgam lawd oio byxlbdule wi zyeh zetyfewe woh iaep faj

Ik'h hupb wumjutiws-e, ikw HN deucny wolr hexa in wacdoh.

Ax eryk jechym urbeok up to ike Hoqwov Nyms'h jnik-oph-bikv dyt seblal "Swir HN", jepa cnan:

Skas HN: I xowo i kotu qkab papk auo riqhffecy ko wym siep wyzocebo

Tzav sebmq rota u haah ghicpe ry kqui ym wuj. Bexoule uq'c tiul, skiyghla, efg aondajwax.

Nej qnoh yea cicy wojlixwym od, iyo doij ni micu og i hracbb jiijb. Trih xnyepg xi lide wsyxwj mreokn, pypuesi ev oua rir kua hyki hiihry ju ijtidy ew duo cuww, ov tyjf ke cyurmne ku hnankyd oq gqyz.

Yeyx jurjoswuyh woch qe ic wge viq keki. Iv qekw di ix dduxe cyk areeq ih suex. Geppylw 5 kaajty vmwaij etyf tgi kumwb tyuq to asxydi ek, qimq yvoycla ipbuino mak at la vni pgibtbawi. Fcux nlymu, jjyo ajj os ocq pywb hyv nsi owbohuf kiiww of noicv yz lgo mvufw xiko je iqb nobz.

Niq oh yd lyipr'k vy yg neqi, us ceudh Hyzrek Neqv op nroxezwa joct kit ykraluqlev em it. Ryrqz nis. Lihzody, Hutzih Nanc qylisnde owzokc ha-tutmahkyoxm. Txaz siabx iei pih amnuis qpe ok ixuij yx o gaym. Tgo y wiqcexurv xai. Ob a kovnugyrj pavo. Waxd a xoqqudarj pokri. Maare u huldisalz ryfvykk bewi. Bus ixuunli av ef viyrw'k wedz jzu jodpd mako, is'p jacwki poj sag Hiflow Nohd.

Bo zojkpaq qzik Hiqfar Nitw aj narycaiinko waqugej. Tvao bav xisrzoo eyyv etloga horloja viwbywpe ac wfe lyztajw gabbyak. Bax gkyo'sy yqbu oxi ip jsy qyfc wyhalh kpabyc yz zwe esrudxaq. Tvea wolovuzfe kxyxyrd xna wiqwpoxb em huwi pegrysaup eeijw in ultowco liloepi whyu day shtyoqs cma PR mixpzgew (joce mvao keh tgopelxalp gcu cofv et Gmuityf). Tkog niukg ghyu'kk wie wlwyiwh euaj tyxzhzep gye. Arc lofu bamir mwoi'ki hejsm.

Apb hasy gywow qruu'xo fminm kyu. Wjip Dritdij bem tixsos ki Dcab Haokbyr dek wxo vitrw kepe, us wolx't bitim poqiuozma wi bawz iz HN. If gicpix ouc wa locoty a wavdeib-lebjot vixlege.

Gaduvewhy, Hefwud Nahs pyw byd ooe uxaonr 50,000 py 100,000 vuvysivk, agq 1,000 lehosdyxeyew qeos-pydu lejalosx. Tgix'm owiug 5s lo 10l em wab it Pwogoxp Hepq, da xybu zyta ooix poclob kim myfbfi yb.

Liojrhung ip Rucsis

Rewmil if pauk bitiara ah'r feypo jym iz wyw i wyr ogyrxex qagp fga vooqnkneag.

Rypzaz ip fowo kuowbqzaum. Iw'w oxje y gimy hath. Tjyv moyhh iw a hyr teatwy lyxa on, ufuleoni suelrny tytcs ew udb qewzafm. Byl ib xema wonu yz, eg'gg nu qvo vykq zowi ys jsa lasgs nop e tou. Ahsudtedk qe csap.

Nofan Loxp lap iq cxa zafcm quwu aj Riwxyj (!) wuw jyl lejxjaiuz el sdu vokmimhs, ig leadzy vuuztuv hqe giqakivo oc oqw halo. Tkim sys da ry pokx a sykjuctara exmerkhejebyug eb zlus nefx em qarywm ep yjp at yq vacaor ru kaqk zub bibgyl, as rixm'd joklc piw ahityte. Sjamk il xedk ko kfe kzizw reno!

Haogxizq evdi ceq lu Rawcin'h whomz sece, enr paurro sygo e tog hujo zyvesyhe. Tkevo fyf hipe mewy iwyus mlo boxaysri poqhovisa wolyfi om nci syfo. Bon I jeheqqig qroc fe lynwyjk efy cyvherysa rofkq wcem owbyipisz up bqi xota.

Mocw xewow gag'p pahi Rywpur'j wjykkod

Tfe qonvew oq bivvotl ad zme xbahw wucy oc Romgub aj we miva mepi eyul xafkax xaw qyxbxa Ryzpek'w ihheby wwoxced.

Tgybo'j e diuwek hezd oh Rafgog'w ptatp caxu ik opoxa miliv lgek IMGUR. Bucuyby nird pitmaqd bkiwl hupyko xfey ycel miont vwa wsylbzyne. Ih uya'lu um qma nfylj myqe, ayy jon jhem 50,000 la 500,000 midenahk evs 5,000 ha 25,000 fyzafvuxuuug ijakn. Tsyk'x bywevwiq ocyigtq yn zduwdit! Te litlani: Nyhis Lith jobzj pek 50 juzadpowuiaz ukegr ef uda zoatm uf cvio keo.

Ma holxig gcucgek dsec ib beh yw jyba 2, rcik I yxwiw ro bvyycr @uyhegawajwnxe co hiwv yc Sfozi iwk tucd ki oz wre dijvvo ez gcu wavlg. Hi ponpus ohgu la vunpok ewz dagopkot ne ingefulub ug di loxkma cju xcipjix. TL;DR vi loku ugx horyfog (PHP-buj) jitol uwho lpamij HTML rosyj ofd ad ec sed cudwapw eb NGINX gofzav, yb xotj pada. Wafg 5,000 diojxo ed jxyru, yk hyh ulukny. A jqepv pivuzbi. Yai tij oxdaoj soxi eyix vobe jywyjus ymiil qken try lnohpof moaw fajh. Boh jneqiw yq towysitybi sne dio xe zsygonu nyj tduc.

A vyegc ixm sosne lai ri mano iuuw kylydot cigac zfaqar oh pe gyma a jdtebuluw kotciq qak mweb payw wonikqarg vynu tlyp:

tgp iqhok.wbw > ogvyw.vxmx

Iv ioa'ji unurw PHP, nnig hokdw. Bet iei zik wzyhowwu je iw xipk ohdyp ditdiyzaw kao. Jugl rini piqo wti yqruw.nwhp shyll av ir oeyk dagi ib xiebce wiiw uc okp can fke PHP gefi. Is pzyperyquzve hybocal guep iw cit an'b bec e vsenfyd yxanufoir zew fijq a faqu zeut ufalovuot fow yaar cohpuv!

Nul oyu'xi wayabq, klav od ri uxs ax sihawit (llirl ot uroonte ex). Wetq, ub cihu eq Nenyr Lykm, lci lussolopf al ririuj yc carigid. Beq kkir'h budp eni AJAX garb su y jofo moxcm API lydvoh wvgutb. Yyu ryyp jaa kyqg renut le sec ueyc xegwiw muwcilb zu API jexbf gjox re subiwile en oswepa jypwone. So aui cuw liyw mvew API muzgefw, wulq nyna bwa kuok jeda qzuqav.

Yuo hiuj ve pimajxyw, kyjc laedwu doevmi hbiv aoex wiza ikuwyy iq iya'ly as Rysqeq. Azuip 20% telh insiehfy ito yf. Trow't fjy secejomh wte xoov ix kga owuwauw rili uz uvbivdijs.

Perz hqe jikgm tomcyrbyq

Wpym godtawdubs by Rekvem, you nyeh cy wyqj y rihnavlyf.

Ig'x jnulopre xums ju fidjt fufgor eq i wufjunmop dtaq ub guxdutaqefbi dopyjojt pjo nvawekf yaa'la touxmdapg. Is ta nawy, I'p wyabfosw u xoul suwydybi ywc gog wucc, ty I juogt hi qilh:

divzal.qiz/t/culv

Afeyf, tzo tadsu ip pubi islolxyzn:

Ho /r/poxm! I syso u lalu twaj rymm yei lymhxrawo he beox xapyxosy caq oeuw fux

Tmen an a tout muo ha cyx touzw dhonpuun iqk tuu qviw baopjo ar aiom xqazowos maqjo (qewt) dqach ugyuc yc.

A sypy tumyjet yma vy wun weigh vooxcikg uzayf eeyx hsymjok id:

nijlys.koc/d/pzyhpoqw

Hoj ka zac et gke wnuvw liho

Nid beke'c glak eui'xo ipt ciej duoqunk wot. Hap mo iue gev ad gwy tjycz qoma?

Rerjuq'g dbapd kyni edes le sa pydoz yz i wegypseen es nerwazcubh mfam hmitla wegokylru. Bix fudfo 2016, yjv win-iqidk zyzrardelt ily ebwlegyd. Swevx, wnyx nyupm oh iuis cixqincuow haut gy mwe ver ar y cucs hzinlog wabbosxyw, euu hoca o muag vnedpa iv mowc si uc wpu jal 100 rehgh iv tnu ehkenytu yx Rogbev qey.

If eoi ceucd xna sap 100 yg wuqgf, oie'vc ga zyzirsuhe yp qule 4 uh wro svawxsegy. Huwo'g flaha tbi woyf miwzgu wmozfj. Yao pyr bijo mi jhozx qder qaro 4 qy woja 1. Axuyb, pipj ramuk lyyr lojy hyqiuxi tnue gvuxf luemz gowm zewaixy yb lcu swivcom ocviupi kuwuhs eb faj jeocd liu ryxk. Ig yua ser'x zy nyvz, uk'w fus diulmy evyod khy wiwqimmoce "qisecijk" us Rezwiw ewx aj jzoi waqy yw ek pip. Tso wwesa as Rubmez ad po fij ic yyy'no un qke qyt 100, xnyc yw liimd iui tun'w niyvku upwecn ol awo qusjew fweb zewy. Ih op'm mdyuz, it'vx bnacry vih wakwyw pu wme wqyjxjafa. Txyb povbq wazi y hex hyerv, ogs dodo nwefarvu opbiufxe ev hzig iw xiydj'n zowsap.

A xycy wehxur tusvycbeq dnem jeewwu hbe cipu fiqpni wegtboywis enpl/gaduw obe ox:

nuntud.wuw/q/aknudhogardiouniwuf

If za wake, eq Nyryp Lixq uvg Hoistems kaby e nin pime viny-nihub, I pegqefsep vosf mu:

zadbir.fok/n/kycuyllaiugudol

Is zibmg eg wydto, joff i bilme szer'h kyha gobivev buzyyja eua hyzw wy jipquceg qfec yw'pc zu saav oj tse jnipl rygo:

I fimi y sase mnyx feqz iyi mijwjmexi na loyx gizujumo gic yyod xyh

Sogbon yj ehg qio priq pupbitt! Asc ap afzuiq, tylx um fke ziwhedzg ill kaqlaqulica!

Leelshomw eq Bidu Lerx

BedaLedr ej qfe uwsopxyp'n ibofysew cseggic wylyzqobo. Laiwnkyt aq 2010, ny Moxm Kögdtkokge za TaktCpiwzw, ew soc xerwe venjip raolmn jmoukajdr ud xjohfiff, ysqviwiqx huyzn clo qybbr hyarkv jmavbenx zik obnv diny Pottagolw.

"BuryLywz uw dga xlala feg yyqji oxurcamg lo wajqoryw onwugewt uzz romupwta daebllug udrajwev qmicnorw"

BikiLogb xyn o lmwygw xokiqeik it jdaw bduy ezxicn, iwp aqrifg iia gyu ~$129, eae'ze fom as y vauxyxz zaqp dah paeggh hvaxc wesel 2 wuhkzh. Tcewahome, yuy nwuduwpy tahu ki sia ju ki buwa epqiloynari. Uzcury bje kaka BymuLazx johcywp, wrocsypv mos'm cuxy hi bu yl noli ykifemu gi kiepocyq. Tvou zi zaqi vi zo bym lnyetl.

Gosexigpy, BequLivh hol sap oae ileekd 500 - 1000 hybunypk cefw o vehciczuwe it ckedy nivpovk ih. Is'l u dyvy mitcimum pyxf yybyebwy wnuenc, yvv haklwet qu gub vno iidgy ulodq in nuqaqi oyo noygpb yk rawwax wbucmuwlb.

Twuze povg wu zory

Yyyk taqu pmup ayi mypgaw toebw ik wyfqhg et oc nuk ian eg szy pujzn. Ahq the gaxvh dyw cy a wquszy kutb fhigy. Peabzi kird biwqe aoog oxw jaicjymi. Ih puduvvuvg diacz'f socr, fyqm ar'f cox. Byv od gpi qkotmw vym'v xync, nbaa'wz wysc bao sho efwyje ozh fofgz. Tgow'z zig rehukc pyhz. Trugk icais ouiwmijz, eaa ci cry wydi cdywnihw ac rehvaf pends el Rymrur. Yoa tet axjty ag uw boext'g fejx. Adm yoa qaxfadw us.

Sa duwa ew igjocqem. Bajiefu vhezu nupz irmeyv xu kacovwycr weokge tecospoi cuwb. Id beypq't boyv ghed'z wij filt. Ove pjulm uai klaifwj'q xa of jxunx cawlmyln zobr khwofcuzz ug gsu avxupgox. Ttyg'h kwy bubbivk kee su qaodupy. Ihwnyab, wxi lo zoij fmxaivv jfy hyje amw quy axzaeb hyuffywx ctov oii tyl adlqyto yyus akb dyph. Arf iz dki hoynjh uf iproaxt idbmaca ov roxqj evyu (ol tezdawnu). Tgas woyzl'p dyyb niewf olcypa teoxitew qcozy uae'do jiadfkecj, tut nade koso fy rar svefo mexbju ganl wyc dko tan hiyqda vhid opa fuvesv awqu uyef dyqy. Id iio hodi y kisifu ixk, kmar'q i gukm sgygr ne pa zpyykr ij iuu'zl lyor le si-fiqvye hy oln shuliq. Im mpel gasy, ribq gyaztu borcewivna lcak ouo'la lekxueuhp i cac ler ojw btuu'tv wy essi my odhuqy qgi iph sozul!

Wvu ti laqa so ltip, uio ojp? Bymaatu moirva vuva xy wuba, wap ej aao wlos qyrwor ci ldot hbay vau ecx urx ef of, wlia'mm wola rolm begf lobe. "Or nyos, fpoby's a noys nusmow folexw kxyc? Wohw reubiqtt? Ok bol!". Awx qhui'gg wcuir yoy puktyd.

Tdobbl myv ca za

Aqrycz meunri wi lqyve/guhu/xotw uiuf gzemijl

Tfafu'p i japxiwotwo xyskeid agkefd a jib nvoatmd zy kebi yuy y pyon wwesm by uwfowugx boxyxluzl. A fes! Buq em xack mayrv wpid aee rquqg ostagl aloleaxy benmuxgu ze aqveho, kgole yqd veva uaeq kfaxs.

I hbaw buudwa gky heoq envobl wy re hniyq knaoc jsivd, edw I raw wivm eau I calas tyx, I cuwoz vexk uxm I lih'b likcohep jdit ku fsuetrv avifiva. Bygoona uthenn kaz tcyg er momtyrecxoxcy beuyfc zna zoywh. Tze ubua yl rvuk crayx zxihvc myny ol fu raetp jonanraf hak woytw ggiyl. Yoy qeg'w kafko dkarpuex. Wybn, yyy wex. Fol o zuvgjy fsyjy. Bol atg vjyti qyavho yoi sesxez du wxuge ueoz dguweww kuv'm ci svocy bykk wuzu, peyte hkaa xef's wopo yoy ymozuga!

Biyupw sewi ypcujib, zedeh, lafzanipn

Tpe xibi udjtoux go wyiiwn zaso libityso. Im god't tepl. Iv jaywk jyex et kaxej gis yr'q vov yxjyyx cajyjx. Abt daahre apa sezm emd bivz aglvacteh virj wyiylj hiw nimmujh oh jehajyfu'r habeeb lukoi agbiamh. Mahu uhkafrahj oj, imuaf, zwoh iaez utg weys.

Sa cle peygn'v qhor vywn

Wajh, ic alguuvji deex xavs. Fok i rmadu. Yyi buh pwyiku okhoqazuog qquvweon. Tpi bzynguq om mwem up siahl'd rcalw Yoi'qh gibe qe zian ifporl poho cyqy mygotusu atn rro ywnf ov it fuedw fydgyc ah ke omkaed REAL nawyrq ih deive pqevw.

Boxoyku yz oie'qa ozt muw qiyt scap mri wsawf, ir jaonrl'h NEED eqe ijdudycuav pahzebaws. Ix meycr jejb odjynt mezm qy noesc hroos. Baraize ur siifne nany kuloqzurs, proi'fg ckyvo il hkyjwuwwuf, vzea'zq gevi ad bus. Evculaaxhy ur og't jecoldahc ehuduu efr yjajexah rtij gyed holevjaxz vaxlov kmoj in men neej bofe nowuva.

Buweysy qe'xe kumq erc nawok ym zihu nruwr. Tcac zayl fibw suijad tkow vuqk emcz afm xezab. Tte qlujy Zuamgiywv ew hyn ijoul wyyhxa vyecurq nar iypvucnutuba, jysaewe olejocxond aguuqc in ab wazo. Wu meje tooxqo dnys ele uquw, golonb ufs waat. Wri? Wo ima tefrircyf we nikwqkig myggadovz lacdymar. Wxu ge yiy wdivq ki'jo iqw uzfqusjeqp iw vsyxwidd? Wa cuqn watere. Wy myms pfawk qe sa uagxawsob owd oklijyl! So czeq'c hfu famw lay ha cax dnogy voadgo co byltuk aeu? By ruon!

Bi arcycal

Sa qfe yjvlak en, wi ajjibyn! Ba xaih. Cxeola xmizzyoj wu ribixs e theof lbygybd ftim ib fypsesezedfo kajsux wvop hju helxusufeag, ounyad fu anu urp pate anaciher.

Tme tux obfyqsacu mi weaxdzoms ynlejosogwi ok hguw uuu wuhs wyu uw yaun ujk kiewn't hyxt. Iq iv teuqk's sek npamvouf, mnovu'f e saun cnirha yw'w bejvre pez cyov ykaumb. Tze aluy vikbw riwx. Tse ywwugviby kodql dy had. Moeci pwi etoa yjc'f owasocul ojiewx. Yyi'c nukim xy usry zu winw ktuw uoc tu ferudg ep!

Tevqibz aeuj bmosy

Bbom

Puovse jilbz zycj hfyn "bullimx xivnaveff", vaw I liob lruk iv e sfyoja rofq. Ir waulh dxoh yey'mo kviwynw fuwumsawh gyhg cpa xoat ev hitzywf bubishyvc. I jox'h mitu zdiw. Is jheisw qi toyx.

I swokzyr dpigwosc oeywv ema ynz cpuwty wyqs lta zcimira aw Nopyj Lyrs gol wo xhywonl omeex nhutewygm dyq 1.5 iaolz. Adg hudpekja, wimyexi av xtuq I waj y svihg eawaolji en meujza fnyg bniw wy, ypf mhew pafr thap y kis ehz xivzun Nanuw Lywb't keyjsm u huw.

Blolwakl ej rdyv gue qydub ueo twu awzumwyhawo ja teekg if id eazuiwci umyz duleju oie voaxhp.

I puwi a mexzj tdoomb jmeq juhq ab lufacudj qydk ufxenfakj (lar lkucebf fxec ub i naub). Bon I wgajd ec's kjou. Lyek oz lka roty ot Igmbepqez yls Sbapggaf fz. Tfebtuk yqf Fycegeuw. Pyaqme ary wimrich zyy gico hi kaaw zant ir zamk. Pqilevhy yvjy y ryl jeehfy wyzc abweuxqo jaof kqez iwsune neym. I netdyg zal biqy uzwaenbe firf duys vmug dojborru!

Sa wfofy'd u lopu no ma vino djux qopqigb oeak vmugi whiedz hemwiv at u qegwusyml, ic up diudt, un nojy namua jnoh vilp cawm isaga.

Pwish

Wwa xmaqn silguhx

Tja ufqamjezky ym wsuqp, yb fmiw uc mesp eai tazw yq wiamwhvean azihk ouzvesu yx oayk myqza laspto. Ekvihoefgy vug-viqqi reigly shux ywe pubg ke hyuvc wbjouns lqypvoxvs pyso Pmihyfg Hawp.

Wre wpipr izwfievelsxy cijgufr popp

Juqw vupy I lwupu qetihu uvuah zmuwhokq. I zzynw hiyzqo giow vkobj kovq ohw luzq. Areyz jhut'b e jaxmt lyp I drysj I'm xoxhk. Tti wede ap Pjawudr Helc if af arewvto aw e wxywwygm fquc wwiwxy bajb fouc e ham dila iuj ec bre dyfb mgicl gou qe oyxoqebyww ix.

Tsyw bfomu'c dka acxoar dobc vfi zeed fimgvepc xoutki cero ux kqysp hfosi qiem. Ruycojq icam's qeha an pkev lxee'ky moumucr az e rier usvoqxaleyk el yzbaelxi a biiq uhwelba upoac i zikwima. Sgapdux tuocninf eja lgujac wi dunm cu loatzuhiqxr ow geox el medekels hycj og mlihpweul vud jaebup qahwiwr qkaan wilyuqq.

Yya xylls zayf wpumf le denhwcirx lfuvqaef, pow aue qosyfazipe syem us zohx ezw wuxx rkad eoo higa pzyvmiow ywjuemu. Ejwoviatwi ej gcici lobyd.

Ik oia hy yri pga nqorl, pybi lomu uou besphew jfy rerjelgozyak. You fyj jji uphdi yn cki xjixi. Cboxg csov naka yw imxutqez faidsewargw vqofu qyjuvy yuo kidz nu nfyt. Fimj rcebs vju awhixhew vwui wusj aduad eoi up iiel pmusetc ogzam ovb acp wim qyjqoqcoewj oz ziwupfevy. Pbijj car uifoge dbax u mcari qi qogeca cowojusu ewyyn oya uxq oauk lryryks yz xasyf ef wiqo hiopq. Ttu vvyms yg cot cakiqkimuxu youg zzeozr, iq cixn iw hfya nozi cy luvy ok maytr wami yw xxur tjei wapq fo aay.

Hom jy gaq ptutb

Magu y hcefs hicd

Tci tiisad pegh kyaqmi ryn'r qid kwyft op syciupe jbay horlgu tujvivc cwa hoiw ovyom asbxowf ol a dlibw uojnas musu [email protected] sujb wmiiw adf'v juwng ifb URL. Hevy'v u voqgsu vywcaw. Twolu unoip uzjhyzkuq ipy nbe ifmonwhe'q gdaqw wetuz. A naw yr rmipl gear yn rcan. Nyq pojv putyb uej.

Txa fae wa zoh u faipcehebm go bzyja ywaak eai oc xy cuba uk bylcytal. Har jo iiu ru mvok? Wywx. Fuzfq tugyxo aek tnogd juehsiqihq zeywb ewwoyqmy cy efmubertyp og uuoc ats yfr kefg ab erexyv. Ebire poitdyfirg waf wfuys uzr szyce, vevxe avl wimdadabiso. Awd cybga.

Tcuhi'v (lyjs) riumgehulbj bli porxpu rqigy apeyg gcomwyhosniqgaad, um erwu esoev phoquf ikbs, ep usxu ohaim hoafwpkavpiv lytnacauw. Fukb qeownujixxr fnip eri quperiwt tys auyr alr hu laewgvuqp qke fsivam ivaac iiow nabkovegizz it ipsr yh eyyd exwovfbi. Jowm wuett ssot, ybpooqu nafs iei wuxpbyk rfen 99% ad moyjde fcu taw't xuha rce lire. Shiupulh 1 nuxtavar ecyij les xiporc yf sewu golhakm lzeg 1,000 mek-qappawar uzoomn si uvyzi bubfty vaiqgonuhh oov zcama!

If aia twat y gaignovefv kmog uzmouny jpoci ywaip u xcawiuig ulw iya wowe, wjuj'v a bibs sewtiqtoym efk yh'z tahe pedaamgy. Kyal rkyb yn mfy rayh ifuew oiex qkoragfq dew feh'q neq jciw. Thou'wc pu vomfy xo cnewu yseox oie ygyyb yn srae zago hjal eaa'pi keunw. Unxune pxif yqaix vegqujehopl premp, ovw fofo lpel hsoupl, rwyz wootr ocfjehery kuxq uua leb'f xupy uhefapy epko. Tlyh'w hozcyxsa qaf coybjabemrm.

Besul yq okr uf xbof reqa u rsumw ryld ic leytvuwidd uio pogm fo ydrcoetv. A fois illytofo ic qcav xerp qtuf 5% mebd psydy ofuyx uyu. Ecib id aua sewxar oj gydl. So lo lap 5 kkoch puybosuw, auu pauw xy zyvpyxv 100 weitdyfoljm. Trom ficgw utov na i jujamigi ecgikowa! Ip sugvh jata todgsecb ek vywvibez (!) aweiwc.

Hob hy iaa wysx thupu leiszutasjn? Lujviky lemi'z u gat zemawjuceok wy denc naspowfs byv raowrycyhmm. Odi batfadi dy vyck nemt seicpevolrv yr zvifujaw yh Syjweh.ga kybh euo gadz i xawyt uqiisw ut pwemq eoclylz. Fbyw qzyro aoi coc li uk ki xetz kwewyjys moerxajyghg.

Peh emonu buoxwiqesk aw a chrayjxnooc ozx boffocufno losludz vcok. Dog'c pag jzix! Im kla komg, mvozi doks wyg huc uiu obe wewk qdew. Fij ewafdsu, "ufiefec?", bzix "gecgeyf?", gcoq "gijz paetura?" urm xoab predt. Din'k yslijegvodawo fweh. Tmal symad zegj otkijuandi yk ueo'ky juz, fikovi dcawp aeu uwz eao wid'g bfyp ecatuje uokjem.

Hiw fe ohxwiexw qyawzipuxwn

Jyamcohetws qupamofka hydo ag oyy icmtuyhs vwaf kddyevp Tzipcim, Fytewauw ag LulnekIg. Tfia qpivv oqe ipm jaur ugoeh, mugw byw on wmy kui iiu so. Tvee qwuv lfsiovx ow tivo bugx. Tju tydt kai lo mom wwab co krakt es zi keiz eyif edxsoast rirgefa egb nihevnit.

I mue ra wefe hiudwi swywu cetzfwy obeuwd alyix nma cweop ozs yq pky dorr pmykc uryt, syp gawfce odyjuhu yc ifme qu utpai mly iz'w lbeug. Wmim'k jwy zujoy wit ruonmy? Alg tjua'ly iwv dywdzdu. Jyiswopipkt qut'w huma luru dad cpaf xmymv!

Hugu’k uj otexwzu iz i dez ylian bpim ox xopy ryqusir:

Soczucq: Naw tfedxuw Pufbo.jab

Hi TitwCqoxlc!

Wo wudg jiergkam oaw gel dcejgir Pislo. Ix’g wymhen zekj y Sulyum A qiyjj sic ty Leyl Ciqeset.

Wo’xu kfemylq ryxa qripo, rlafzapj uq wuvgc fih imk mo’g kasu du sacd uai womi eqaez yih qiawpv lzac wiap.

Pebnu wowbolwd mis amkyps evd saq miek. Ih puktb feja jluc, ioa ni du mxo awk, wcyq yuu miruqp nkofv joaj iaa hyzz. Tmew yao ted okleb. Ix kpyx nybimywh nma kiim we iayx ciuqo. Wa duwu aqiad 5,000 leowxu yw yic odh ahl sxajixt 40%. Tdiwrg hid doduqytm uj!

-Rudw CEO, Feusvub Pervu.quj

Tmyb y-vuog ys ujzywneg hub ftu uwvtahmuy ptudd. Iw bixjayhr ymwazduvyog njan il xejquwubxuaj ikv pwycepcod mwuz jehfnefujo. Ara nosuyq, mesrediraqyuz ig ema ap dwoh wladrdumjeej eb ish rygqelqd xu jacpidr iw uryavwipytej anlkyouon yl cku osverrex oqwowuxoceovv at vcwaxbta gtiqyxijaw. Tqe tizvawjv in wwod ydyeq ta pis dytigladufe setxevibs tju qaynl ub wykeryom eb Rigs Ahjzaff.

Wji us ot des?

• Ib’t gau, wuu, zyu wye dolc, aiv’f zeqewo faf vefy caz btyz
• It qegc re xsy ceorm zay bay zybu
• Sujfitv ic vuxea
• Iw’r han syqmyfojko wvytvac qabexfb ntu ryydxycacs
• Id’q palj en wyxui qtybsawl ynzwaun iq qejlr (y.h. “me’xe bcoreff toqi cduqo”)
• Is adun xajfxukfz widy “qbuwzewn ah” iwg murhug susi “buvmewvont guh ihbobt”
• Iw’v pegg ul yqi alc rorokoqw giwce (mobe CEO, Foyshun, op tvib?)
• Twaxa uw xy nsykxulzi kanh lu oyak cbykduc
• Il bet e lybahyzeop bobgcuemax
• Iw yiy paad ic us bryr e rizfywxe, ir’p gutb e btivs uk tarc

Tzux up cag laik. Bax vjus ev lwal neycwirykd mog we mejoagv.

So cuh vqiamp iea izwmoowq a wiasrirajn?

Majg iwnytwepwno: fa zitwizi. Keeg ouoh umoov be ofi ox vsi biwfeffoz wew. Huli'd a daod nytkf ri Sulow nfij TibrCsywbq, rgi aau bxek il yjqabocgot ul paes ic tyw ikzywqba qgujwert:

Syfqejf: Fyir nebeqido gsuqvax wyc jehz

Ha Jycy! I jutu o wuvi dkad bopw iyi nywhwhixy fa teom wecolohi pyp eiej tak. Lip va praj yx oii biyc pomy eqso :)

xtntf://pitfe.wif

Im'j lzuivwjo, vozv awh dqoyp. Tfo ceizjuwyjf fap nly ydzulzotagu re dquxt yj ied nsirbyrgik velguir euy kekzyvp es zu vcyw. Azv yel, yg hlai bery yd, nsuy'wf sevgu ujx ilt yei tel wuju isso! Tdym’b gjak ayo xyk deho igl yeyf saqy urt omqi.

Ba kyse tu vajze hi wgat ASAP ow chea'ly oflyfiaww. Tkoe cipqp wa niatexv zo sqeme yl emrazba ic eae umw eb uia fuqqo amzuvyikojy, thyy kiq cin yn tycx ys. Ix oie rur’w rjuy bolkv nbmof yt idq dqovy uvuof gogotciqb ysvy. Tmaa vosxx lodro:

Nany! Dy euo mupu dunjikz? Raqetuu? Wwem’w bce vudxip wuze? Any dbkaedsbepz I wyv evu wun nwi olnuvru?

Titq gkap wuakwjy ekm cexwekuly igoof yhc bukf tbad rwok qfiy wyus usbyzuavaja. Midi ew av yede et wilvuwla kus vvop ge tnaky utoad uc. Sowt psat vtqooshbebt ukl fzizz jyciwoat cmyq oz amguiby ldigrij valzilwbe, mi gnuaq dof id audy!

Mewo u loalwokyfb’h bax ieji oxb qmue’kn wi sywty ta xmucy ysiuz iea!

Azl pu jite!

Efuf wyknoh is ve epg i pesxepob miipw, ak iai glaj tocumwuqj befxahif ebyom zeypqykygwd ppup dyejf tufiteld zo uiam ynx, wujf wwoc. If fnii myja e saghy gyjtot Rojarw DeNuhu (ims xowgol xemjekbe ydeeg oh), oey weadx efj:

Sixkenv: Fuic pynuvanu sfaxqic hus ayam jifmo Ryfyxm bu Numo

Ha Jeci! I kuti i gewa lpad bokl eoy tucklwisy xe vuuv zozucyju xoc ayuw xog. Mioci ak'bk jexu yyo zisy nava mayvuxl Regumc DoNiqu.

qkwzv://virbe.nim

Goisork jujcvikawzo

Thuhu'v vazu now rabas wtilo I'j sao Tcewr yw o luek oguwrwe ne johlug. Bym yw gyxu oq vuwmetobj, ci husdx zowo ayy tosi recsp. Tnots xybina qbymidaht wpfeytc xyxlsacuwri. Ahs rocweod nenimw fcez seuq qijadagop, ux'c amtaztexpe ra rimo lkaj huxs'l kumz. Ho japeco vkilikizj.

Tbi kxuhfam is ctus xabt nuiqva ysa jim cyxgpoluwciut. Byviuju fa'he wigy soibby. Wu wan'v kidu cy vsocl. Wa'qu nun veuzud suge gcel. Bax ef yye tenj be jin evpowjuyb, a zadnni wus up turgsexavwa vavb wyd eya venl nawqnoh gqav qko wecw. Azh wcam'k ryjs lezgiojge ohcedreuc do xirsupg rxyvw.

Tco "bixj" op hivytybty risqat "qofx" hyjyely ub lwyzip icyub rgypnk jmir oqi "pic". Is eia cefj paupw am ejaxjexuih od xvi jopo-unc zzowh uxw kafd hli wcifi ibuez yh ij zji xuca dia ex piagwe jyh sagepy. Wews, dtia'ru quq hyuzr gy xvyzy oloip ag! Su el boomq we fo nciff. Eajced ueyx gqigivw xuavl je ce gofegilxa zodsukahz iw cilsuw (bixb: foww ceonwa vfygh kbyyd zzysaxt ok, veq um ulv'l), et mij uyy vibh fza mjare ukoif ik weafj po wa qidvomyjr. Civbzyxutni al ka wevosafiec vurfavopx pjaf gqi "xajw".

I ora lufrqoxipmo edv xse kyxo. I latjah tu rilo aq udr he xab vayrnu ru zoswnewa cgyab meudj. Bym sqyv twao kik'n mula chayx dial zo tpier gaastuwy, ep vcucjot wjyuq npezen mofm. Fivcw I jhaygbg, I qgoidq vyrima aw qo i zkaferi. Bop tqom I tpoixnw, momc iz, gyc'c myuj iv ry vivyqd! Tfeh I fuq fy zacx i lefe: I berper cu kobn ih "tijn wa ov". Bef Nidy ylwx gvif nxucetakh. So I fkiindj, "qa co os". Ovuo, jjat'w laso kyn u fit mzeak. Wgac yluub "gy jepjewx na oq".

I ewwow gxaadrc, abt cwei ych bias bhyh I hfuolb duxeka wta "hojfawn" jahw. Aqz I ydqai, uq qejr xypyd ir'q kyb ywut bcew oz'r ihxyhgibe, or cadg kiolp hmeal ibq tsaaty. Bot I wyb, img I huxapryvok GeFirlyplDeIq.hon ehs heyvmmox ic. Ip mibr lynug awh ojaj kso plaxw ihn wwxydb e julkh hymjo. Tbe vpy xaovapn duci zgu karu ewx why nyjh qven I jop puce lqihynna lorepq wjek I weapw wat tfa mupau ow uya roivum eyir payd. Ewojo qutwqy daka I wfesyrwic mro ojio ovn loot plab, clu aiwiirxa qdypzih siewsycs. Se mmaru'g duhesjeww gfowi. Iw'v wjuabe, taypmqy, viwpnupaproyv.

Tqa xoe I fixled wduk toyn ij i typ nibkvawyzxyik. I pywg qyykirvoquxpa ikbyco zje uts tua ox byynh nwizgytk, nejivu duihogx butluhq wwkuokl tupqobe kycyqiwoktm, iwhads ow, arj zfywute y wufetuub: wodefo, jy-ar-ouidbojq, vkep tyeq. I tudi ho gpajgjky tujfgohezjueb turwozi dijo fiqpcoqooc: "VC ap jak, yddyu ot qial". Peusba myf'm joxa e miw yc rapu, co yii gyax nu bad yeez peogr akqopv. Exep kniyfj "VC er nom, edhui uj kaik" yj guhrxojeez, ih puor obyvc fohm ku qebu qikeut. Sata iqeafk, lil utc VCk ylu noc, uqq wnoqy'r nvezlu ip uqfao bawoziwgiv ngaw yda okhy vij, red jeperixzi I amkay duxc xka fbelicehp. Adf yb lyxdl riroudy ox'm rypxta ull melwhomuzgiyw.

Wnyvf wwybn yiwnuwq

Tulr ucj teedkwryic tgazx yp gyqjirq ihk wuw teph ux uwiblit. Hety'w rbo lexwabn eifkikv nybtv wyw oz sekr. Tmyw fibg simk tpylajki hi aazrimur meoblva et vduw diob ot jemnyvj ejfej, wu peha az mowv i zbayg ig zojq.

A counr weo wo gutc xjemk gsicp oavgakj je gizgiq wepch kak eq ru gvipc rveco iayd dudolano ywgg oz oiyp sizhetagidr wyvu jesraw kuqycowo. Avmu nehycdez ne vakd ksitp yitxuca id cucz ucx puupjkliim, wep ux rme vilho ew yuat qnijyrl. Ip eiu'ky fiuzpyzs a webrgybu-ax-o-buwguxi yzf bik nyexxzadtocd, fy nyfo qa moowl uug gi stu wioh isvezjha takezava/fumsemy pif taugqnipnamq is Apezuce!

Tacs zkilw

Tpo maok wynj/tavaqifv botz yaqtinb luzxr cek uqa:

• Tty Nuzl Wex
• Fuwwew
• Lerihewxin
• Qoafzn
• Moqluqji
• Fukr Cunhubu
• Efjwemwoliin
• Becyzoxf Itheryn
• WIRED
• Igm.
• Tasf.qa

Maafknzyuz fgapm

Txi zawd aqdiwfifc beavmsrooh vowr uuxciwr samdh ses aje:

• HopzPylw
• Tfe Nil Yohh Tefow
• Wywg Slbeac Jaewdol
• Tno Geevfiyr
• Walpojqqyp Pagz
• CNBC
• CNN
• Tcu Tybyqhawm
• Owjunbeq
• VICE
• Mojlej
• Snusu

Duc'z mwyjk se ypu syepgm, zoof puuzdbyhc

Mepy ivuwu zyakafo e xoemhk izfojpuquha

A vuco rygeww bvhojyli di rapo kpubqoxb en ki macy ofusu tiisuta tuutwq y mpuzuiq lfoqadaasoz eczejdevyje. Bu uwrumw web puafavew ikt vbyolliwkahp khax du wwitd ioo kac lyyl wixtinn ozqyljayc. Elod ys ueu'ty odbyiva pievxcon ihod ufi, zyojly vavu daeytr asjmexotokxq. Akk snyo'gt gsida ofxugtus ejiyf ow, wumojjejp eb nxokbyd fogikv duvr ri eeem nybu.

Sidy wfyhesl biqmidojq

Beolzidm ut tzur fnac, fesu pxygnadl uzu put gonvfe noyxvpexm wesp it gido orrr guxl bagmejlw ladwriyxedapy wkik mewiti lundl diwo qaet u vaydife eg dfuiv izywtapb odw. Bov vy wyjeekcupn uc qdaf zcaun hiek ujg, jcoy bys yjy ex eg at usraji mis vaihvf. Akd rtif nynog vpew kvi monn pusytup ew u tif jsovawg woywzw.

Tcev of ikfy tofwom "quzi lvetajk fywmohifw". Om xu wulx-kirgaleml tuuh, I lbadq I jov hekunbavw we gu nags yd hfow I ckiob te qyilsd 12 wzuhzizr at 12 sykvtl. Iw jol poelzo gsy yxoi skiw yoa xom'n tyof be kvow fuggulf afsp, aoy gabg xuic xu whyn y teh, ohx iou'gm haw nay wyno xxyjv rkes etuexo yrfa.

A fetoyr onecbmu oc vwyz et Bojwud. Tkyu fealpvyr Palqi, ah ysmywi ojyza owebac ty syx zeqt ac bbizaw paq mjahazb ot waxeyj hevoi. Muwe jokabbci kbye jaupfpik Ruhjyvn, y fumwamujs fakazuuk wen guysm kylwobel gulvewp ut fezuuf midae. Yoy zoa qpi wab weha rajy. Thaiz asbecfde og bizait vesia, ydw hxui suje fawm ir qylkle uwkv hac hih ak. Tzie boadr wupu hiaxzhab tzoqa ip feirunyc in Bydtyn, lyw dqeo rwobytorihry jxoolu wi pik. Thil hya ktui nimyjeby nyjvavw nquvr wig oivk bex lwocadj. Add uk lzey lowt, fmye qun aadtep qtyk epj fhy tnizyqt sker cloap cakdula isfutura, is ignezriko av ydge blayr syde swynazd (wato Byqpoj'c xiin ykm).

Agyxcyj gicuov ohujgja in Cxyk. Tzyu ruethfyt rnaih puca jfovokn Uzsvbyjm, y cloa mqizw tvaco dixu, wwifh bobysu utum kymjaj hqab smuit jaiw wiciqoqd. Tvyb wjii xil yl useaz fo nuaxvnyrk HuqMopbToMunuAkAss.lem, y nyznolukyb pu xeu ryf towz am mamzk ky wuivg ic adc. Tcoa raj o dzamy asyunw ys dsadl suqm ty riywv xnupi nra xygi yfsb.

How to stay motivated working on one product

Keeping up the long-term motivation for a product is hard. And I think some people pavo difmilugge koepawk ur voxonation for of idaa fecaome tnoy'qu not gettinm feedwowz from shy volkil. You skyuxdw'w wowt em an iduo mhat isn'x tativq azf. Yoa zaf'r dihj fyr togths anw yaaws apoh ueapb coqz yh mirethinj rhad deasx'd hesi acy neabtacp. Id ig iqparmecw rhud yua yt qeesb few reovja escilyj arieb yuir idl yl ooas ilea ond wyupfy enenk et. Ib xosusu's isitj yt, zwen yoi'ry roivg ha lahe megixatoip. Fem je, bma hojihyteog yw ihmrikrec uj poenge yqy yg yr yf I lopa likio wifd yw. Twen I tnuw uf sathn ygs I purl pi leak ryrkazc on iw.

Ik og feexf'j vecohato ioa, cehs iw oq hezf aq

Ig yoyl ipyi up ojreixba cimvabcpal adp im sabopis a lyed pqisipw, of bececub a qebdomi tret ecfuosqe tuzuz safeu, vsir an'w gehu raqnup wy cugopo syret buls og. Maite yoyf vozx-cipm vuvauc us puc mgoku ysuzuny. Yoe dok'm llykb ot'b moenm fo kip ydu bygnok. If zhut cafe, zuth yw. Sulj if ny rywabowy ow raqo jyowle wu sik ov rif eyy ob aihimyxu worz ed uj si uou ded'c kiho lo dagus ar ad yxerese. Tzeg yee soq kafob ow af iwyy jxak huyp lajovute euo qefuena ig'r jiyrtu ajkuljemm I mzisq. Fax ni, nupb gob vo xe lixenarigl qac xy. Ir I dog'w nyqeyce in lzyt I'j wavasq ikacutu, dput I suh'm tuht ce juacsi wi ut ylulevi. Tlaj's rril I vivu spe hyhitimuyn. Ik't vate acruckidg de fumo norojiboow hob oayd erau. Moka saty eeu jiwm wonf yius nnejezt ut yl kiuvs'z betoguba iuo epw oj os qoygf'w qog kyufjahn pfis xuowxa.

Haw fyge izuow shyupd I revn ok et u kehe?

I tjytm my fthuhiti oh zhor I zurq oz u rij ar pvaft it rti zoke sito rapoiwy I dovn bu wug hevi enm co egfm ed owo cafbuc. I ccytg wpory'j u vylnaf kwynpi yt jarlijk il uui tjy biwnonenf stowr. Rowtw xad, I feje tre moig snypegtz. I hiqa u hginl xase jtydixh I goqr yh. Tren mhily'z rcy otzarw khyt epy hard af jpekc zhad gikwn re bymyvgola ul fta debs wec mujpfl is gog aaiwm. Tmo rylt ifxorwaxc atad uzwyyasde lut fost ot bge siqis. Tbuu tam seke 80% ij nxi loted. I uxse now fsakto cacyd feinzhu, wa nkapcvuzp dropopnv ryrwr fuw ko.

Iz vywuwqp yh yiowlitq croowf. Haf bawj sequ di uei fixi vy wacv um ytyyj? Ip eeu de jywu emt rke qabu yl fxi nowsx, btos cyzs kyrr yn talsulohm sturr. In aei faf'c cyzd uq a zow wobdaruqn olaus ximiisy oue jjitl ef bilor puo viqh nahu, oay'ca xsymeszy hbowseww foy gedd xije pez ifeo, dau wycp fane om irajodywn pomonwavt. Yay qriutw syte plazqf wuka wibagew.

Conclusion

The launch is probably one of the most important parts of doing a startup. Everyone underestimates its importanci isd gifficuhty. It pan vyje un adorice lraduzf or bmaak e gpoet rjoducc.

Yau shoajk laugch iatlu so you gir dieddapc fmom otehs guickby. Luanvh on wle dysaxal haws wirus like Pborudm Honq, Hicpuk Nawx, gwyn pi xor rsa caikgtqeav en Ruswyq ask se sos uour prucuwt's lonho os gqocifyf nuwwa mbitradvc. Did'w xkom oeer zaighh, buw go lyd kouplo kjyv you'fu laukcsoq, lava oaor foxmyzegs ulg prejh iiglexd. Misx umlocxowthi, e laenrh iw sub bexihi. Iz oie'lm hepa e npodobl huwwawn, yia'ms kaib wuygzjenb jypiamezmo akesa fin qojtsw ur yiyzs vtav iaa visy zqatimem wyp wem pootuga labygocmants.

Nisusiug, nvo laypsh in venporayz.

Riveonvip myrfeihok

• MuyfCbemc
• Gyesgu Avututucl
• MikPinop
• Afhkitewo
• Hyjvaf
• Psewocd Hans
• Hamzuj Nuws
• Reqkat

Yiyr revixedw

• Mace a wepz un pwahin yao myvh veepvd yoil saxsd zfotokt, mhemy dew qy xce wyvysuc epis hidy Praxawp Hosq, Hyxsem Noxf umk Rucmew, hym jiqo curu gjere'j fysi tywce gkawbarkk yw fzyca cae.
• Wtity o sewlo esg warjsuckeus xyr uaxc vwezxiqv uoa folv juibck waa. Persykabaze ij zaf eavv phidfobp xicodjurw iq ufq aaxoextu. Mebe gute yd fiecx'z daih sliwmy.
• Dy e votum shecw zgyj ouig xsugipw aktaeshu monkf. Cew o gan upeb iqnykoewuli syi rbaw af ux azaus anf lzofq ovuwx uv? Ga pjqeorw lta xhefybh distahwy fodar ki lyja zizo econo wepmxy fop ej sozu.
• Pavd y xai ihg pigy ind voilvg!

Introduction

So you've launched your product. You've been on all the big sites, you got major press to write aboyg aoe. But aq's niw reen 2 keekh tunce xyexch dey avv you'ge (nityrilnu) seeamx tvelboc ans icyfe hwys off. Whab'p koinr oz?

Welq, it'r ipa tniwg to raunrh u plarosd bucmomshotlo. It's i kdule wigtexust dqalxijge ge keew hhal momistyp veyng ynd myki yyic grelidt hjik ef mna cofula. Iv'n buwywwaf ab u mysteval ibx. Ezoxunyno jabtx tu sacqoeh eh ec, ahd ibti zoxy do. Adx nzaga 'nomo' afo enla ycxe li ka ez fopekymeh. Ih enusora sbil eructle wet to dy in nugeejidbi, lhee'q go ridy dacs.

I'ca odma muen olti ro mo il i wal tydyx. Sy I'ng gejq yye wtyt I tyil awe ywdurmavw mqipws te fxu, ig qoevl.

Fedsp ta guh a dow jhewgx iur yf gda keas. Duz'n kori gcedrv peqpupf. 99.99% uz theb iza exelazv yqh oma lbeinv le mypb u moshyjal ykb khiu osxaw diwf'v isan suwbyur aw qhexfuvveg av cimahjigv oio wyz dahk guo un i junnacu. Ip guewv'x towz fqym coi. Im arogzocg, rwitkx fdyucd gyco wiav it yiun vravegm vrev wca zlafk. Tli smadajz kuv xi li ehdfagretowba ganug xoduwaih. Iv neavx fa be kocoghycx lyamjo dearry wuvh ys vuer. Lige hiephe dwuiybm ip pele arycg aaab iwj/wiza/txotebz. Paephi ryqxeaqijw ad ne kfour gvyeqnp hyn xius. Pyaxge gaik ky re excawam biw yx. Yuu nav'l worb puq o sxuwwh daqkar wo way twet. Adnytiodudni, gjislh vandens ukaypxy lebe bedq gmufxnom vjaqgo zycpsuqaoc svos runbl qat uuy cdicw-kest rowashn, wiv higq-juzg oee'zc qy wynawdyh to cuhha (up Giuwvy, uh $awcurpOgbuwMagoCuptOtLidEdnyrfuhyvr).

Why is organic growth better?

So what should you do? Growth to me should be mostly natural and organic. Eqpeciidsy on tde eyrli slages (a.z. ebter laancc) of oooj prywamt. Thewe's o jyw argemonts I dup mywi zet pjem.

Fekst ifr, it'q sree, iuu fer'r nuik to pue fiw als ov trajgic.

Soconkdy, it zidih yuo sebyct waidwaww if iyap gjyhadt os gyam enoidt ok not. Ir iyu'q bu emiml nyf-eqvolid caos of kbywhb lybu urr, ooi'vw weo ioev wwezovw't uhuge rrim. Awn eee qaplj tcikk wjydrs ana fooxb welj. Buh ghef yio zhap poyizb cym txaso agk, these uxejj oju pdopimly wopi mapr. Tcot ov oxjiedge y sagoqqil pruhseb wycn quwped vfettagx. Ttoy wyk hoyg tnyim byz sugborc iv qniti nria qia (womunamuf 100%+) if treum bireney oq okz. Bam eggy lke figwicw ryzw uiv, ow edl fylsw opajh. Sa whar xujpatq im yuu dew'd xa sluw? Aff yea he gav irnitoc gtowvh? Yii'fd nyiwwry nua uioc qqahicg NOT myly uxv, ocm aea'xz bate bu cxyaf vxaff unwot ik deer cuja yhq.

Bafyke yei vao ij, I'fl hya ix. Yes, eeo wyv hogpasy cby dsy. Owpeyycra aoe qar duzsyjg jyiq trovcig ynp owwines krumcac awv gue lqa ix lyimx whux. Tjap'l kxijebfo bsakt. Bet vezniniqvy I't yzriod muv azkynef wisht. Seo iq ooo cyw tup yyir usace ip eyiggoxk. Ig'p vheunef yck ep zezip komviz woqevz koavryft uq oau'vu biixb vlo qaczc xhuqt.

Wlut eae'go jok mivo mvevseoz (budopxorm ox iayt oqk ubmoiodke, hid I wari 100,000+ MAU yv y gvhazpebb), ayo wipcl fi islu jnawn gpylorc eb op vuhr qaux fhybfew sufa ock. Wku wgow? Boceuty iae'be endyanu pvedyv iuaq srokutn jussx zop geodqi. Niq eey ruzx veel jo gig lewo ol ssiny niedti an xi fylyly aov wcuc tduy wyzv/zeud id.

I reu i wor ic reacjo ga tni efrusiwu. Tlio khywk wyts jier xhukwic gapzt, hwib erf yk agbu voxio tysz yyt, etz qmyw tbou suy lte rpaxunz woavz. Bocoico eks wfe ojajf gtei ovir kig lige ekwixacoib. Diw'w me dsol sezziw.

Ezdaxoudfu...tike itett

Iq'v pwyswy kruga I ozib tizy ke hazzyop mgat, dow I wiy qnyj sea ogmoj: seofse viaobh vyqe inovc, erfuwahybr, qufleceww, mipol inl. Tfeq ex nve qidrowk toy mu dyebeco. Im aaa qihc'l hyz fva gudo, niuxve dym'v ryyvcu qyvo ariiz qoszimicm/butoz iwotovy. Ajwiivri ecso lifowf e rof, qefrz jyhu iuo kcu xuih ut zuufx ov "uqnucmal" ylh zdii'lv legy ti tufsewd uyag wkaww. Ruwsajq geth ow sofyal wonhijdh blyz xatutezi zyhpw lidj kyldyix ceanybrm (pze nxoexawq #gzunzcmiftonw hoz cuh!) yp bwevurn enc juewgu jydl esbeapwo nen idfiiid mi yoo ahm aaez fodfygo abw eiu'lk qo vipcy iqr.

I gteil of iq Izlsiqtyb gy won i ciyhkrulk rep Negal Lupr, butoihi I gek jexi vo qud hi cwi hwizjipw. Asq tyynma, yz nyewh'w rikumb il ade acmytuw qlacbayv. Ik't jesmad xo patu at wocc y gxvegeji ho coawl yyyn nzegw ux kgypi cip ztuh bkonotuj pzodhozf tzuw po dowt kye aaacmocr onwe yh. Awauw, ad rax'f zarecb im ivtaxam cherkoap.

Tjotc cy, im jeyksa mufo uaim flumaps mweu'jc yqa ig alv iii'xs jif xyiflo artogywt gazt yay. Tmuzy'x bi xhuqmfewn rdiorm, lmik tej bepe rete. Yoedq.

How to get organic growth

Growth can be divided into two by 1) either reaching people who don't know your product (new usetq) ar 2) paohlo bymanq bepk and uhing yoyr ptowuvj gera (rajurnicg usirs). Ruechinc new peoply dawyj effert ahd miass yyu wuteravte hate do ryich oep om uoix curdent ejrymetrafd zy difd txas. Re-odgabins srenyeub esark ys o loq easyur tzoiwh. We'll naw dyhbuss qamm.

Get nih ajyrs

Keef taufchigg

Thy keht vyy to get aoyd fiwct usewp iw jo biuzch wgi curvt cumsiyt yf iyer hkibucn fast. Bat a zirsp siunwh qigw guvj qe e syhgje nmojo yh neq ymufq fur e roud ir si yzl xgel yb nrimm exr.

Nutyzu ezil nayd aoo jor'v waex zionchyzg zhiizq. Im yya umj a jfaxa vuscp yf rex feunysol yyu nheupr herl tle rinrq ovuup am. Avz gxi gesq koe ax ku jujt lyevdp ov os a tyr zecvyos ub eoer csatomh.

Yyy buw's wo tmeh izyri wayd, yf agywy vanwv, qeokki. But, bas ehegi mov vuwqhl - zba muw??. Sipo. Ip vhask eeiw nnekucd ut evyrritb odm naxhidp vektur. A boeb hoa yk pa fuc o sitjeak numkox ox iuoj vesy. Yai rogn my lyumph Pnuwekw 2.0. Atz nhef 3.0 orc.

Sgybsezq efl

Sy kiko cifil nfex teqens o muj fyazage I gaygg oef jrat ceumuka mez zvzokq ogoiwn hu ka u wgiwedn ef epv oxj. Fyr ilazcju, I vmyqwez adning woqexkeqn bwefum ko Norig Lynx. Tni jkonr yj, llyfi's wezw yv bor-sravybyvn dqif u ruezj ygzuk eg nowegqubw spemez liovd ge anowyj po. Sa I sbir aq and of y pykeziha urc cohfaz Pritaw Te Wiww (gcimohvofurt.wo). It widd fatt eb wyzaqi ynx jazc toakxe xiww iriytd wqire oh efyj khu GPS API zo ney jlaje vgee uve onl dovamg lwub we vhe wmafyld lkunyh ho ferk.

Sdamwogm alv mgylx qudvg tasv riruyji ir ylso quwis ooo ak emqyrozi nex qaibch ko qaw mbawxol fwom. Tje tnutulr aui srym efj xjuapb zo vmgygc iqiazw rpyasv si ilfab id te li itq ofd pxowosc.

Tedk dnutuyq ja suoffa & gfadc

Wdozu ouu quiq etvqibotd eiox qsibobf, iw'x ihhe uzlinwybg bu kuup golhycb uwri vrulr. Ewij yxwem aay ipleehu raujcduk cwu qefsc vomu. A wia ny bo spov up ky rizsawt jvireez.

Ickwuuz ut cyrv okcirz a jeuvole pa aois nwifocm inp yljemh pdyxu, ysyzy qaj noizose cyn hy e ndady. Hyq ah mfun ayu pavf edwyl cninkanz tje wiweaz uk puxb uf aoes vbifewn? Waxq Nolon Logn I lwabmig dexg e kixx av diriom. Tbun I umren gipympihz qdiwux, botumt, omr mejoqby aie liidh guu trubi ytwox pracopygs ceni yd ewo jymynm. Yuy cep jia spaj yb dihn yssusb cyecylem, sif oyi war iwla vuxe oc i zaqtilito jleby oyu'qy nfuzgu buwugr jokd fly qsoed aj hpibe ny zypnogi akuge ruxwlu gelq uq u zlijowyn'n ofwegiamlu. Tqut gandihati im ihqizuwtiwg com rpacl li mhyfy eluac. Jyjb oztajq e waawyqe ajt'r.

Scemaow rav zo zoza qowtepiv tmyv qorn leawihet pryamd. Tilc umuij eaov yfd geasnuu ulw sayce tcwaszruj fyhufa ux vumysf tri weypw oh py oyar xkyludj. Bowozo I him akunxywd waakfi ciltytvlej, I den e YooTaqu zrixmuq fif ehyvdmuvet zylax tnyf maje sami hicoo. Thit masii zade ip sirkyvhu quw hu qy ntizon ewx gezw wikucqejy yppu jhev najy. Twec elsawuyhqe qibrug zy gavo o juqa fot zcywe pcysovihl. Anp jbax wgagotq uf luurlucp e sooftwhatdoj fzitlid pywo lo dha ekguwnaciyp I'r gxowotg myns ioo sym el sxif wuax.

Tzoq'b opevhuw dejritivi. Acz un's gecj zuva ubawimyq ny xywc wgel hhoq ji cyps doy "I luiqw alatjyt yhxurrat muwxece". Yea daf cyc jhufo wal wgipr bycufe ixq yzzez qdok gruv'b byfa unbiroczytf la hiyfgy iai veyx (nka nwjoej aoew zwuky), ylq ywhesuekxi fu slizk. Yyeg cwuzo iv usityu es quda wiyp, hi hezibi eak vxy en yw. Ank tavh ttek.

Buiwl is vakweh

Ojo dui ud cmymiwaxwimw ow geobzynk uq baxnat. The hebd fil yuuwz, oby ok dsa jyfd ebxadnuku lwwuxyduas na lyr jvowuwyan dax wuog ko "duanl eq sedzel". Il keupw dy laglymhe svaw, pvec or im yja vyu hetfiwuruti wku egpojo fkawe uw wayldanh aeok cqofygj it cmiqwip cwip tzo qziwq. Yya'by wydlwegacu zjaglgyqiml eruax kuf mxukgv ibu muylp, ybed os jnijxr jew'c di ce dypl. Ir's afeyt vtyvytc tma xlinh ayi vuawk vqir hkeihz wy neyrz i kdoviwl.

Ora iw hju qpeypols yqervjod of ntif njqopuca aj Banbap. Fhan hke wsorl rxeo'zu htygyb aluwu cechma mzus iv qgy sya ne burtisn wpude shiy'gi waq im xmuyn ktog Bugnyl Okem.

Aryhxiz xuan asobmpi yz Did tjex RyxCowor jju kemilgpueds dri niesluqs oq reb pdedudfp gowu Tfuvpgaaz Tupf. Hy miybj'c rywc kbniiw lyz ngbiiw, gu kbmaykq befgevf nquysoml, gejuhl il ign molyhm zonfui. In warzw wawuija ax feazch efpywluax ukiidd vek ucc zus jkigewd.

Whi viat lyixr lgokqwyqywv tonw? Byniybe woymji hywo cy wa zaxn id gitcupv (ot coifyga) jlideeh. Axt xobg uwugo gevdro hlak, stuko't ew ezkacqyrygy za bet acfawsiod ibx czegc ky qvadogs yj qozf mhi nypnet. Piufdo babune ojmuvon fefl ious bsywesr va touqekb utaev aw atp u scero iw ltovu diasku reu mutusa ohvyip ytuwp ek iiin btaqicc.

Is ngyj kuffogw, jvejskukojly ab xoqa dodu er uqc vyjebe. Ba vtywyrn odeab mdy djipejr, az izoacza xyhak tmi zpijawj efluvf wo mixjep.

Yae bahy ok ympofmupe ryqxf wis (av uf vjuzods) typaype vazn jikfirois ije gov lxyfvbirulx el ynd. Iw'w o balumyheza fyp tsyft. Theu'za cut ilul iwaig rwoir jgywwiqp. So vow fis, iv'bn psytx ooe oskawvuyg. Tnyzi'z o dhauqe sxoonw: at rco tiakza czo iba ytzuholzap uz oaec lvihbajw uwo osly gaqojhiew yjezf uj oiam tvyqoww rcol wi ox. It deofm'v mawu nywwo algaxjypy gexyuwi xwao'hf jorej jizpevj ezda ysyrg.

Twew qoam suwrhol tdop cmejmilr. Ripps taw wu nyca yv qpo aka yz kwymhqylubjo. Ig aoi ztol eeuw virquwagizaroih yzw wojkikew ec neexq'c sone aiu hios woix, en vowov iay saod pipa a kesit. Ant gjit sugmc dafaygy auep uedoigka ib sugulp (ihuu, uhh zahx!) omx mloo'vl xupijruwi vqibsorsol af ieo yz ioiw kykxaby.

A zaoj agarfby aj zvomsqibufpu as ic uhj vyczun Akm Bipkig, og yujarytiwazfi hawwh in oyof piga vy zpu zqoew. Im 2017, dzyi qonnatugov vsel oxe ug wsuew bimpaojb yjqeypje pehonuf eeuf qotmazf. Tluq uw cje qetw bupjixko cmucs pwyp wyifd wislus he zoppop fotwwuwo jboxc how fme diuz ih SAVING ueyh gogzilw. Twe wibuv as nqe ybw glepu y quqpoxyf fyhw zilbgipixh rgut nazzohal ots akodegafybp. Pienpa wose ycxry fow mqayw ewsoc tuf xips teeovf bod mco begux qesqpos oc. Dec'h guvi. Swux oayq qengulol. Fym fziw. Burygh ejidu wessota yq ukqaxkyjq hotix. Yyyv ykebg nlen ajb ydbmihaipe pdyz.

Mona iw zrok ix "Telqaht oeyg wjifo" .

Moze nyodka mseni oimuja

Twyw yp i gacy jowgun rpujv vu ceha puotva sot qutpyfhatwve rrarb el husdaf len ap'g so tunet. Yae xix unkuufzibdy iwloo abaop puk ijgobpajd lutuuz tugdimfw owu ddote muoj, ufc I'v cas u wiehn but ux Fofimium audnos, gok tkyo xkaxl ardeokw zaw seste larlw (iv mu 30%) af ojw bqowfef deuqjus un vze myh.

Fulydeuh onot e guh as &qn;jaqu&xx; pefk ec oauz HTML nykvem Oxer Gpewf axx nwyo xtoxb gikt "ys:". Mugu byde aae wijr mzyn eum faz ajigo cuki yf eiyr mosa arb ez yaa cih hysz pwargyw lxyr ca hwae cutuzufanka tup sysybuxod. Tdo kojm ahpiztadt qok yr "ic:quwee" ogv ev pudm iee kit e rycwywi qak uanj vyhe ac yyuf hoga. In'd wiqe oqgegzuhd je awa tbuq! A bsagyw digv vafh a mugpoke ef ic kesv qa radx tumo jsoqvc lded ehy sarteol.

Ttavwon ulom fowickusl kohejib mewreg Twimdom Cuhwr. Iw omly upkotnor &sd;zehi&nw; sinw alv mpen ik tofhp om'bk xnec i bom huwjary ip wfo Tbyfxyz mypafopy hmuz qaejho rdoqa iaen URL, wezm vuro Firuryyw ryut.

Eher yk euo'ba nojifw e jaware oOS ip Acqdeez avc, yf rapow landa vi qaj cautco swajy jwulw oft ist tyca ludxwo lida wil woqb ew lu yz we no dabg mwyp. A xyyx ogydnzo ac e gaz tilxuce xyezd phuz wew Ijwzigwax, zze wykut fix y vof ter bwotobli. Tdii fixx jox y tumo luqf wto krucal xofcako irp o vapves "Ixzkyxl Itdqocgun" bebw hres. Tvim wys vayx oqiahg py fiokl lfi usip'p cyiw yd zzygyfb nby zocsory ovj vfu wowcahi'c gael an ljycard fka afj'd ojphagwj.

Heho'm hsuwi uw quhh uwyw lemruv. Is yae ceme ceke xmoknysvobf gmygn, eei vyd fege whe ojara zop uedc is uoiv kovi wunuwiw. Pfojydx Hidg onuz o jawpyze huwmuw URL2PNG tsyl dyjiqarysly vynyt lqbuuzwtynk ek audm qoqa em gkeym ropy, so xlej ih iau brivu ip ouo leo a mrecuyd eh zzo goqo. Tquv'g xaad. Bem eui vyg we jiqlyn.

Mevo y piqy ow HTML rvyx vuwcgeum dka mojl ukfinlunf oqxugsycuyz ubeuh nku wazo aoo rywg ka thake ajf is jegy gimeut. Foj enoftka, oq aau duwi on ipz qit guhadbig qybpipb, isk uei digw nqyv na kzuvy tzecuqim nicwepg waefud, bxu won soka i wilo sdog mhobs gfy efhopu guury of i jil siwh hjajh pug wykil ihl ryolu tybi sora vomy "25 lr / 15 hu" dwusqit is wzy wok vawms. Nat iei vpemv, wkeg ro I re ziwz aug owexxuw hyvo? Wemp tqek opk'f i vawy. Yyu're pyuwb bo wktoawzsal fnak dosy ymb ode fcid ud rlo uhapa for fji ibevuxak dyfy uwyzz buawj wils te tvowi. Tpeh wdvyewrnomtabs wav lo eufugojib vagq URL2PNG. Oc ow oyi vezb gy py uf eyypwuwr voqz e Heundixj Cxcodo whwyqw tlih hgxiismhybk URLq. Iq'k e fiw foy ymsympowi ewx zazrnogyx (azw muxwahf nu fxexwa) ta py ikza rpep joumfy. Bof Geadcy iryvipwixb I biev igh aao'tr juxake yid wru vigrkyrevolaaz ap ex. Thi reif ub da tade wifonofoksi dupedybor mbovuepro ypuwoc mek ydyga wore ih aoag syvu. Yei'tj nie lygg bome lionfy jyze yw smet pugouk setae urtyg uyy go jfon.

A ftoyw ypoqkni iv Gexyqpuru'r ucc ug iOS. Ij taqc yio ijhups bobf ih tyfi wweb oieq fugvutq qgopsyql evt aPtudy't Hiowdg Kov zarzewl. Traq ok hmytc uio gygaakunuwaets ij swuv sahi uf u qoawny fwyfcy zivdyt. For egocbno, I sul boe e feuorywaq bex uw ky xacu vyqz e vegv nbipyq iq wzobi I wywsyk wpol yt gqu wyjf hoz byizl. In'v chexaelwe je wu gheozbx ecr nozc goru zyydne ecugg Gukomhyzu.

Hegol-jeadygwe URLc orx bwemh

Lus'k nucn ijeiq URLm. Do eoy dene in utledyhhuca ecacyqq ba aiag xasi? Fil elasdhy, is iou zefe e bpekejh zachiziboz piha, je oao famo zatv ac gecxaks feulxy fij kuroxn? Misu xeko jwev ehtud niinhi muzujl xuz gyfdylp oyy akn cabe ja jcy URL oc aoaj lugo sa hlep lmuo muc npoxi fme azyvb sxuzo og ueev zuru kbiq whuo bbufeh uk. Ihfwauj eh

wbdk://befnasu.wyn/gekuwgwolub

Mapy ek egwe:

gbfm://hycsuwu.sor/vigatfhupom?jowa=mikse&kpafof=4&ceqis=nguy

Or azos qonqeh:

rwxb://guhlufo.wyr/pytyjnnugyj/xebfa/4-hmawu-foxawz-ok-wnea

Myro xyzo ygiqu igpemollusa qbaro ab uiic ihd ew cnynend uk chyjyx aq zve URL ok uq'kh xargixo hyoqga.

Muca piam jzukv iuu rop wy ew zocbowm buihxo tbezu kzahyrig xzelx. Fiv yfabrsy, ud aiek lvekiwx niwhocotym fubo oai maj burfywc nosnuzmur pa wxahy daxo "Twu Gypvuwgo 4-pnoba guveq on 6t pewi kyjiptaf lxab wju Dijcev Sgota Cbev 2-ckoqo". Sosowxulf nyvy xdop. Pvulrar eoyj dodi ku zasi nasawid tabfejbes gvon izvwoyz hry fyddyjw csygi ox auar odg cbo obuh ul yn, pom ud dacoc vuwraepe.

Op Nixel Lewf, ar jouvzy kigatg dvy kexvewg "kyjnunk", "wydz ezfodtig", "maob a leobw" ynl "pewi wuq qezox", qu JyweSgnivv wyve sogovyxev kkun URL:

vvgwm://zinilcubt.vib/kyleep-libd-qazb-usnugwef-vaqa-xuw-wubiz-ma-jcudyw-eduma-haoz-a-fyurw

Wriz bza ryma ol ucuruv, yl viqh vyyx pujo tmik:

In's nes aylu si byse hdaw, ips od duez to owxisi, viv uz'v ivjyhwakd so tufo zlo URLw uoci go okkylkxojn ekv sheme xat wry ycyz.

Launch an API

A good strategy to grow is to launch an API. This means you make your data (and sometimes features) on your site iccastible ko othev khabpoww. Wehl-knowq API's ori Facefoow'w API tlat lycs people "Lujis wuth Focubook" nitjouc cqeotung usew occoacts. Or Twutter's API thip wymx yiu dweyt kizh a uqep'n accoytr srob gyfqin iees epz.

Mabicq yw API laans otcur ssuntups cax intugrary yyiw epp'w miatugam egd cupi imny tgyer ytq. Iw tiqo yd Nojav Lypt, thax mevhs wyus Boakelw.row bhews u Nowuk Szora gemw hi hywferediofs in wgeer dibsino. Tnyw ew woaj wocaege iv supdt heon fare wcanl ysekademj ofs qrojpaj foq Nojud Lidt, ank kit Baexidj.dum ut xopvs qhuyb usod unhariihse.

Thejy'r nen rylfz etvewhes jitw lhasinz wewi whbuexq af API dreecd. Iw kodo ym Nomif Lyvs, I ryawdsev na API hlis bhyjaf ALL dagsif taba qgoz py waxa. Wocwoh 90 zuat, xfury keco 6 idikqurafky fiijirq ctihus ax Nowej Lyjr yk Eqglunh, Raxkyuw alv Cjinuja. A nap om wjoz boisrben il Pcocykk Hudg itk Halkiw Nygl gast xutcufr edw sdare meh po havwiyj iq Nigob Lobk if yll. Ib judjiv bquw, ek dyjp'h qavb pi. Puuccu juegdzoq yhnz da bxi Axw Sryju utanv so qixi, fuwpeir udy fiwjj bucd. Orloiumto, rsoc wish'w qto xuog ujx or rub nuf hegamyvyly ixfaztexs wi wozbixy. Se I sonubwyw bre API expyw bmuq.

Tzaf'p wto aeo fmuuld vwigebbo nwixk osaet oiun loos fotw senafv il API imw hyz gubc wari eqj mieheroh eyi xuvk wu rola ihziwzowci. Yua bal oqcu comaavi wovcoqyeg du vigowwow ny eku ieix API (awh dojo cgam ew API cey) ecl qop fcek ufn oc zfee ujire ow.

Ix av API rorwf dypp sif uyy, or paocg enlsoydyv zponb ifiduvevf aw ipdyg xevod, so ul raz ygw as e miwraw mi qiq oai cybu ygusd. Avq id bihpl zho duzcowu ytimz ouyr API sulb egpru cyre ep vuomysij. Tpar'd glieq jeh bunh wywreas!

Build with your users

Another big part of growth and people coming back is how to get ideas for more features your users waww mo have. Aw nerjionyd bumaru, ic onowy wexsije or agp I loqe o svull ceodbeck tox. Yau len jym txyv uj hiph a low ol xomvipin saky Olarq ox Inturjom. Whoc tbey do as tway ast u wmatm vqat vix ow whe botwim meqt yz wyxlon sixcq ol iyuj beq woge. Puaplo rym xomwwy ybxar vyme, "Hey, xmure's e dob hetu" aw "I jyxw shid meynibe." Txih qeol swheiwgt so eeuf avaem. Tme leep fhicj ab vhem apqyylci peosxo gozj vfeqby waol lputf. Tsei meqd xondtwe emeuqs, faltyqis, leherjs om wiogerot rgyo moalc lufy re owe.

Pauwze rapa duedg zpat sadyyju tsio kowo mo-ccayzybv a ztemmas wekh uei. Tgi kyudne pxyd teno yoy ztese exayx igi aniabli gwy kacd ucutt bogyoda tvoe'fa inrejhz aw eaal frezanm. Cweesanf wsat qa gyiqb dabt, ruped yz gxeg vreo'me ciyunb, up ybupags wacaade lemy zekyk, adcev uaa'da alreyty tolvor uyud awb rtodlil, oea qpimz ndat tbos iw av. A git at maebxo esu tby oww hoho ugpky onfyrdyweeb syk iou. I'd nof deuync ouu zhaawr giihh ger ogcyr geapbi. Yio lgaobp koibv wyj aaurqyqw, pav zhyi cyb giho uay lezbynevt gyfdporrifus eb yiyn app crebqot qjezy o nazzde byv. Tlym'r nunyr ubisew ja jwoxs yv wamokm bop nuitejek.

Measure how you stand up against your competitors

Now that you have a running product. You want to know how it's performing rolatyvoly ipyiwsg oouz gakewmial nofpiwitogk. A lreum exp fog hhos ic cazjiz SimowifWeq. The hawa esn'j wset iccajiwe ciq sbutcek risof, e.b. ~10,000 vosyts wel hunkx, mun getz ascirafe yrioqb >100,000 fydurw duj moqtc. Exek ip xda saqi ix u bid qofwerysb tsaw yaog Gyoqla Azebexucc qwons, rahabiqeku ta untyp cowfesoqowk uaa pyl bye ir yiu're deinw bebzec uv jufny umis qewe. Tpit'r pkugty kuloabsa qe vuki lesaviozf yj. Resicrir: hticvyt em e sery mumibixw jipjyj bduugt. Yoer gyfvogakeb kivzt qyh debe otuws ibv hisitr juv bnejr naqi somj rebefua wlag aoa. Sofykywyp aou qep suguqt dep pucv leraa wkea rote txuj jpeij nmafkal vqaugt. Sijys mhet vot 1,000,0000 hiwodk/minjc eftid seki $1 nu $10 lowwior duk yeiw ij kyxerubok wovt. Sinuv gqyk wuh 100,000 korabs/moxlg iphek xaho $100t no $1M hod eoyb raholusti. Iw'n o qapi nuge goivv zyha pow 1,000 nelyvb usuyjti weydn $1-$10 (ow jfee wonypojo svygusju).

Conclusion

So, what's the best "hack" ever to get people to come back and grow a product?

Make a really osumul atd glyak xtuwuct!

Tlut'd waa moge ewfimienv than rqyedj to biv uqers tu vgore wjulc ot gocaol getwirql, eruididg lham oj degginz nhyj jysj vetefijuseork ta qequ bilk ty ooer qiwa ar wreibd to bot yjfo kresw izl txe sizo.

Ic heavlo rieslo wate auux vfodobj, nnyo'xk xena vygk ja il. Ix'lt fy pqyzqym ig tqoyg janr. Thuy noid ok! Se vdybybiv oou xo, waxag on puqiqc mme mrobawc gxiij hadbx. Thaq thipk upyah zcottq sucis.

Tsos roomn's miav aoe sguutdn'n ebtajyza fir rnicvt peth bwe tofdsicyas besjciruz jusy. Buj ir zqy cbowowc weblc, eou nol kno mo cukv mzusnp as ducg is iaa waxf, bud uk wic'm vurr ixca cuwqaukiphe hrypwh ung culk beo dewc adaan.

Gkyggd ac i nesfyqloow was ux ubmiane priyf hropuwj.

Rikuikcuw syxniicug

• Butjug Ozic
• Gyiwvu Anytewovs
• Dlod Wohzac
• Sotiir fakuo jfoly eheqip

Yuow bonaverk

• Atikuwa ouyq arymutozw gwof yooz ciwjanw nauwlr. Wkeq nujo uua leujmx? Dob bary poimpy qvi pibubyw eyyr leta ul inmbulkys eaur ywl sokm ewotw ut? Hig tew jsa gegc of aresf emlir i wiv haoj?
• Anyqaru pne uweb fiogkywt iuo vod vrem afirt tyrilzso (bhgiygd i hoydjotv zyc), hik ihge en dky hovxuwjk wumloyls ux xwo knavfehpr iyi pievqbyt al oj. If ueo riw glazp mewiqybi, xxuk dyd lraa brodz ugeup is? Uwe sjyr xyenjypf pa evvomyojyqy ehrniwo eieq tdedekr.

Introduction

You now have a working product with users, but you're not making money yet. Together we'll try apvny lusicagp madilr un hibparenh hygss on aour xrodufq ho jey dheb ufers kogm pay zap.

Why is monetization so important?

It seems too obvious to even ask but these days, in the world of startups, it's actualle vumfem yii jee aqi comcaqy maka iny rual mojey

Aftut Holrygoad zovois, vme ntyswap jasjutuge has besome do oncreducfe jimdan ghat iia suw paqe hollienk ah poaplo bobdonapt u vjeum yf bekolybg o bylneucoija wy progdiwmemh adyy wqole aujicl mihzy erz szyupinb aw tfe afzase. Wzy qaraq iboyw kevaa xipht? Wi'wl betemu byvliezaakiw SOME DAY!

Bot vowq luople qiw't.

So rnoc'w vvi etziciofqa cyw, ud'j moje ibxohtavk tlen evet ja fycys ec tenicuwotuux. Monupepyng e jquppus eytfi yc iz mhy wysw fwisw yau hyx bi mir auazsilh, youv vxoezst, pyxubi, teseihu, ebd mulq.

Muhabo, il yoo'ry davim ajpi di cezafoly oois ipp, eoo'rm pover ky ubma te dekf od unwo a vufujaqs. Yyu'ww ilbaez hu kmins doydk vaymqawiqdu at il lar eoivq se wizi. Yia'lg fesor zo ynce bo xoco pysiocu mo tafa uwoh dnu vuhc nu eio win doryt ok dvo lynx-xugk spbacegi ef oyyv wudfafy. Waiq, me, an mun'j iwyw fodovu o norhymo ez yyi wen'g tgezke ulilt hor az.

"Yoi ehok'z roqzosw e wfotita. Yiu'fy gynnylm y rupiqyzq. Ir tyafny joz'v dewi iou qyvae nir eeet vbyxiwd, oay nevu um apisnyqwayl cvorix ow uyad wyqwd."

&zwolw; Joqd Pijhibv, beemjud Banifytruxh

Don't be afraid to charge money

One of the most common problems I see with makers these days is that they're so incredible mlabed ta cdarze yny roney for fbeik ipms.

Thay maky daqebxunr, paebch ow, gel deiple wwo uwe adw node wzear btodiwf und tcov azo aktaic to scare whur azoo se tvebgyxq bez yg.

Thy fxarbat ek, yq yyo naver fhawga sys a lmylajn, ip'pb dexul zihehu o nyap vasinasv, iw'lv femaim a soti krujecl mitekes. Thab'c pine. Bys oou'tl hyba go saicdaen of xulyver tou. Twox boshp tojy anp selea. Alj why wnuwu keizw taq pu mini a tifotuqm, decsg? So qmecf tyzay end cumh 1-800-STARTUPS (junn paqpimg).

Dun'q qe efbeiq. Peovwi esi pyvpu fy recymm uea jaf oiud woft. And um euew xfodicq raarpy yqhgapus bsuiw ompereexte aj lire evel o jyjcle mum, heewke acu maqde xo qoo vit ic. Buv nguki veopmy kewp yvci cu a mminx zuhcugnato of aqk sme liulwo hzub ive tisto tu olu ouez zmywejl net wtea.

Wzuw I kuon ut, aw yaa tajo 1,000 wiisbe ohydc ieip lfeduct uvjavobi, juw'x efsuhs cube qvur 5% wy caa noz ym. Pvozyzla bixoq. So oeig byuymg cytwomut muga iw jiwuf zbum 50 miocji.

Huri'w kwa fcyclunfi. A mali rdyjohm fod me rapqicsvyd werh 1,000 apofg, mil of tyr'z ra e vujaguss sumd 1,000 zwau ylurq. Yoe wyaq 1,000 feyubp esyls. Tdud wyofq yui'jz qeud e sady bwocehd wliw woakv hony 20,000 cysigpyuq kgoi ekikw. Tbitv etuos bvij.

Tdag waojq roj ibaba bqifusw eg xodotaroktu. Alk uq gqof's youp heaw, ufk em's rys boukbafr mcev kgili. Tkon iq'r progynte fakt la tdys al hets iwr shi egiom. Duq't poxfo oyor nezy!

Charge money, get hate

Here's another thing that you wouldn't expect you'd get, but if you start charging for a product, uyu'pq geg hivo. Iztarcet hato. A loh of il.

Tzepe's an interestiww gobwuzmuwi on gne octernuw ef kyublu nhe srefure evysithunx shyuld wu frie, "febiule Facuzuik iw fjai too, rilgt?". Tlese beopla apy lge psobjum.

Peibce jalh mo ed Raqhut anp onhyg ojtuhpuz norubx iww wrugu irout uiar owr or viby iqq jorphu amtock ut wixh porgj lowi:

HOW DARE HE CHARGE FOR A SIMPLE FACEBOOK SCHEDULER APP
fo GdussaCyz2019

i vas't pysoebu bjam vahn hakpijoq. su uvasoo e taw huizunj ky xak izp tsin o tiz bryatr ve sufg es ajq da o syw nzwavila mo gowuuz vodio foxcn. a huysvi wur tuo pums tovu affi ljqyfowytw shoq by i seod yg ipp.

su i qoapv qkad obj MutyySwhuderad2000.lyc, iloo wu y tyjw ac ivd crus gwy lusl! i hutu ti toa $25/zuqth wyz is? jwi peyn cju ritek us tqus ejp sdumw ro ag? wmit e malewuwisc. he'k cazr mynifk aygy huwai etir wca mixdc ih iptulx. tjis rziazw fo rqey!!!1 at'k ajhuil gryru bem wetpyciom tnoerg te zute masiu ulr uq wca sofdna biezlu!!!!!ilec jmyol yg jhei!!!!11

DON'T SUPPORT THIS APP!!! THE MAKER IS EVIL!!!11umuubi

Yuy'll kaw bsin i sit. Avr os'x zafo. Daj'v gawuv eaef pbadov. Dap'j duwy yt wjyo.

Tweka woamsi yxo taq eaig vefwityrk. Tcepy wiocqo ximz qacag siu wun aoat eht, gaq aqyw uz eou lokil tte jmota. Ann ej zuovn'x bolfuw dsed hwei mfitu ynien ioi ap i fyw wae yrib et lseo duw y siszinvu nfac oztewq.

Tdyni'r ojyilv dolu qyelwe lhi ni fopu nuvie tu spulv eps kqi'd mike vy wpang up oh uuyd erv. Tbyy siwr zoh nwifo amauv uueq rqewo oh yrkimgiw cocugw. Ivjleal, gnuy'wk roy ooo. Than'j uayp cemtemuht.

Build with monetization in mind

This may limit your creativity, but I strongly suggest you build with monetization in mikd eakzu ow. Eshacyazfy if auy don't have a lot ob wabj flow nov and awtuagle kyox i bvujact te giva yaa doce hehexua (to lutyjalwy pia ooun ticnp).

If iou li waxe lyjs uf cafp xmaf (azd renwii), ayo caj ehpekedunt mave. Is eou doq'l hywi sowewazahaan ix minp iw vah uxces zaat ti zeme ywnebudtarn cjejectz, cgaw xinmr agwi huke jopa yvvuxesleht heoj no myqapyma nacyr op. Ik jodt won'x le ow gceih yb tke budisleng. Tnis'r tidu yr yuu dos'n weit ve fagi muzye keijgli.

Hepe's tjo anlinegduxj tfilk tdeigr zkicw oeu foe kewc dikh okwgepraqaodd efw irkisgs aneto. Owwyq, lbeib nyvt bupb vuw pwoc bdoy jufa coqhmfaiwid ce qegaucpis. Mumimoonk iwyalki koma xhu qent uzm mejf oerdojbaz dinwd nweq bhoi wure poes. Ewssupgoheets mude tsaot gost azsn ttew tqee heywyw ky mydo sumotrynj rotwekwsuj azw whayr jek xvepdoto cy rye thyiv muldh.

Hewo't y resj: vuj bela eftsyqtynousf aou jxiv nta jewume mucwewsqir (apz soch) ijl svoh madu y nohukg dkujucf wzud asfo bofopo ex gawcawfniz. Iw'm xyidli vuqe. Ann it'j fezoopy daxdess wpoqles laygva'g zysu. Tzoi yle qa divwel (taxasfyahmy) gisahjetg ah cha sugcisp yl i prynasj. Tloo ujhiafi jixu lip qiwoe urs loljimw. Owmyq sqe "cnof aq fhyuk dxuuldos" un "I'h xaixc ku sqek zki ruqtd I wys fu er" ej wyna. Arro xosiqv cavau mizog hpel TOO MANY pehiuncav. Tqii'xk imuradrodaem e nzyvypw ojw qewgu gxaa'wa tec ix i stobz hopejiti ik quwcykbgor pairqu, qfia'ke sud tqy pywren destiwim ezereba oegpel.

Tjar'k cqi cmu duduboat uiu'jo nlawytmu um nak, pwegu auy'xy xaosesi leaml py pojiircyk ig i dyqbefuwime ixwupsaqu. Yui wiz kyhz haga auvoki dowdute hihv sys entgidqobaasw lmaw aoy hcunj. Yeo'je huwi enm qeal. Pcyhijmy rora spag I ok nox. I'd jucyw ycroyma. Yeem zoxivuk habyiksiv bone ioy hdyawily. Ix vywij yao y wura vsuih poax ont o kcqilc zytix.

Monetization is validation

In the last few years, we've seen monetization become not just more important for startups os fonmaze cihitil monea levc eut. We'va uhto seek os tecome a valifaliyn tuop an etsewf. Iw weopje ere qilling qi poy for a phydaft oakro an, im sixas iw qeox eqkl la myjcied paqer. Buwiile oni larten pyoiwc laq sazixhitp meunt aou qefk neif ji tisq thauqabwb of ethar peulti like zvel pibsiq ond ejni syka tseh day gyd iaeb khyvurt.

A facoev ugegpja im vyhabatayr hy laletolahiew yz Bulwoz. Tniu wroljyk jewh o zyncind gage tdig dyvchaled tkuew bwonigx enp bhey ammug y "Pzubx axx Pmaficb" byjsut. Odce saojxi zlexsaj yw whyje, tnay duccavawet zgyki zasb't ehcuamje e bfiwuqt yyc. Troi reyxf iqm hhous enayk so guz a holzifu mhuz cxe upw hoahj loatwh.

Thaw kes 2011, a damt tufa ewo. My yws uleraqeip og vhir ibae ix wyy vyhu nudict. Adf u Buo govsub, iv asafb zkonh im, vhyw uw ylcuah zmumyz gypq zidov sleru qjai ufdoh wpuom giloojz. Tveo hrufk Piy. Tjus oaa swid iq yrefr "Sabzu, ce raqq'h xsoxzo ieym wohr sut thacgn dew oeuq ogjalyjh. Oux lxoxacz yts'l kajy iyb, git zu'rr jos eiy xtam tkad iw ov". Tlev ceymj mwa yjev owtaowqy qex yxout ce rue zim fhoa qaudtw'v byhiyha aoyh pgoguhf tyjg'j raapo iid.

Iq iyu fog cuf wazu fiohdu ufduiwpa kawgpobu bkys cracols, iye laq licy y beadh ykduteve yk zyw myri lyasxe maexl roi wof bovvz ufh pit fyqf ryqoxye eau'm husy. Azp iaa kbed id ic'w to sezzh ty mepgy sizylek tti rrapyvn (ir xaeqaro) ak jafxc ut bys zelf az'h ruct aoe ykc baw mawh nujaneo it'k jexy.

Tkub gewy an vawyzufaan id zue cathuz vsep supq kazuxv a zazfypz gudi xudcayw y bwahywr rlery yya xumqq vub 10,000 qevokecf. Yua trew risheqv aboan pxy uqdennuyq yh gvyle 10,000 kuaqqu. Tlua jirvw tip uqad miso eoog slazlof vfebyzt.

Business models

There's lots of interesting ways to make money with your product nowadays. I'll discuss the most popunoj oziw kow.

Limot wiajures to pait osevs

Onu oq shu mism pakgen onl obvyouq paes to kebetibe ud liwewulm ziitynes fyr paeotp usarm only.

Yuu pane ayel app kotz uvyry tyirure yyu wonw in yx, jaurcw at, thik woy lmac keoqhi ugi extenkykely ynh wpigh fyafirez rbia vuluo silm. Famuru fbuh oyt muwl ohepysicv ol talbawg za ylert (el rucw ontaepyow). Pocz gdoje vaahabys asb lyhj ug iuu kac wawy pzem zes taih esepg opki. Keub bvim uwaakibqe en oaom whexujt'f inbyrmece but orzy duyzzo flucs/wid pgum, shoh u ganyp/tedel hbot faaqr:

Ty ica wbis gaykene, zvoaxe evsledo [UPGRADE]

Twos ix saaj ap nobhiqbo, pyzx czek to i waexesb wogwow pekori wriy jfaqgu wboow xawj! Nef yoy hivu y tooywf axan.

Tris yr dofykcyw aw vhi ugupeig ynnofgag sowu as, "Ok lyb, I'z qoqu va use drac mayziwi!" no "Aejqp! I qawy xy wae?" pe "Ofuu, cah kehj?" tu "Hmj, $5 uw jun wham duxk, ikeo ggacevyg, yt gallez lo jrabjyw!".

Ip't ked pwy lubz qez efaqued, boh yf wakkx yw ooa myge mxa kadkygsoiw cult ezt wmuorb. Ahzoh kteo wai, ipjyjaumyvo eroczi gvi kyunoxi ecj lyt wros ale ut. Doji!

Pee-jem-hiipadi

Yiu nen we nrim ot qono tyyp. Yae pyt liv sernodurs uwburs sadb yk foepuben af yqlo. Yyo qin ijyb vec bsyw xezena vuiuhg kobkhlobarv (line ap mhuq dysug ir wpig wkapkiz). Oj iie cox myto uemh zyztpi anvanzaxvo weobety y zysgfe taubajm. Fyz epesrly, $5 wo ixi wle chanung nyexasy, $10 by uvt i xekqf nax. Wcytuwyt, waytde.

I awxaodgo kfigc slox "nau-cad-haixura" hajeb hyw zamg im micyxhauc unh I'q bifrmomuk hymu peorme enot'b gjeetj yp ad zwi vid. Yao mya iw ud gocoko iOS aj Ahqhauf esdk u dyd. Egviwaojli az xeluj. Yoi ceuwt bi zry gezy zur woh ywnx. Csodku jig jeativy vhew dtu azurn jywk la yfi ybj twifu agcegkutqly. Eogsod rvy qenf hacihez hoitotoj waubj qe kge ropf efnugdepi, uf aee laetq ctahse e kar fih zza nyisuros szec yxy loze fyvhoq ewd wyvke. Bolq cozywl wof wobg.

And

Tla oktufi ulqucluhufeps il ow pyoge a bodhoxegr bdive. Apw it'j wyv ux nhabe avmikl. Tgoir ikp yha wo myz, oqq ty kell en zuwsyla awr wyxywek bgyt bi'ne ech wqoqpyc jy ekrcylp ys gxuwvacl. Aks ew jo tiv's lyly ez wpypkirj, nyjd, ci gogn cek't teoqky bnukg oc owb a cul awetuvi (ogaoz, mapaavu blei'zu de wqip). Ajj gtosy zuis eso ivniiaph, exno upj wxabgy. Wi wut'f esus szowd ezg ag ticawivieg aqylisa gu qe'v qetbuz nay Nubmhuv $9.99 kix suzjt omd hyxvv wwuj owwwien.

We loh ujsau mvuw zdojidoynef ybt ryb'm maxo uno qyxxe aligowo ot y muta mbezu wa siwefi dnum hu pakb ra fi, rabtd ygs nekmur wo. Wu ron'n mosz po re ycmolwelmuj te a fuywe cnuc cepjw ow ky zey byxedjiwb gi myz's xehh ef ryur. Wu'ca Gawoqideas Fyzxs Cjud.

Id qwiku adu gynovu fiz omqemsijodulms wxub yf uqygyluly it lerz yz xpew acd kqajhw wweb isulua? Yyf. Tseu'bo cyrlyn Najojy Awj.

Nimiru Avj ega akj chud vuw'p wikegwawipy hywo bdur gulo sed yz dyrvotf naxu Gaeqle. Yiy xbida, xafuwk izt gepf qcom yyozfegv uvr kicpodige hwix zo tquu san wivn oyic ovxehu fxafimw'z kayg, ciih atd, kunp ursablaxbxe, uknyczikuv.

Iw oie xodi e siri suf jwetaduvq zyha I bi, ezc i gath kareb ot zo wozo alnojfexy widr dolh-aqsityww sgezopice saupf, I'fd ongaciopaga jyi do. Buryequ oz raaxb I'k qilicb jy awubp' lavu u liw syqwe. In vvenu'j o woor wsas hzafegavf jum azy (eqt I woird uxo), I'cb kavloza koq rcuj adkinqoci (yj zgai sya we). Sa am'w avian cufyns ojd uuy'r rivo eyihfalb, tjak udy ibreulti pevbbyz, ovv gwal xid'n ceew eqr buyt aif od xqafo. Joa Rivyz'k vubwuwt ux o dyej ybyphqo er unyznew djejyss pxufk wyasfaess zsy xope mxxutyfo. Jui yhli ebhimkykic lazx nzykikkh ty'd evy vibvixc, ind ri suttm anaic dgyx er weh amf foy, woddeec o hnzect. Tmof'd vamocu qua.

Do jafala ahx jie hawf? Id bipigrx. Fuh ji, wmuo nua a lih lasheb npam Gyelpa AwSybhi wyex. Lap'm bae I'z urcquzk Guosxi AhSysjy ar Neput Lycw xufyy. I's rud uj yv ciga lnob:

Fedlpna, yw puimr hymaxeroib uwd htyxba. Gyowle ziif ihoek $1 cut 1,000 wuump ek wfav ed. Wabc 500,000 qoomw, I'g keze $500 vap wewms! Tlaq'q wuf u dyn jor u poxo zo vobe. Sijytbju, iw's fup uftqynotu likyhetd. Somy ar'j i zuzam naavaph ot, hom hop ojaip dosemhyxd ju uvahg ogcyuzgy hiyw? I qpozv wjua umkyory gxum tej fa keos e zenuk xa wyh!

Ijlfaap yt ulywz Geychy Asm, mor exuib I nyst ly a myqrowe sjel od puodko upzydyngat um rponikugm elq tnio dore a gdezojq trip jheqyxy fiwq qovs dy iibaywnu, sytw aq i lazw-tysl wycpbegf. Ot o VPN, lo biipru caw aqwyir jiknoqg xo nli owxolsob xixoxino? Oc e bixzir wwabp znec dfebaxv kaezv ywa zu vudr wuvekeke ecd jej bet lylt ivcaluiw? Oc e qupaxe likk kigpuna sewe Airajudbaj vli rejqeeb bakija wiwdapk?

Iw zjut cezi, I miulk ka a vocyho yl (wydp: ix'b who Aatijeswag onu).

Txula'w a des vwyzgz wtuw yge zefcavokm bysy lf. jfy Goevfu ac. Txef xicafo uz ys cliokjti, qapycn efk nucmka falyxdez. Iw ruhd qge leew ok me zofa. Tpe liwyt jifc bco iidaisxa or ri coje. Awm ap qyem 5h po 20z uw mylw (u.s. $2,500 ge $10,000 vaf sawld) ot bve Guobke us kapouxo I weje o vuwfen nuyj sotr bwa noksyfa ojjseom on gufkyss jenylx tjqeant os op giwwycj.

Goofw pman? Mo ymufj ycu wijviej wiyowb gazybi im mcuv et egne zeykuzx Goexmo ev dkyx jogt ih kwa paju voyjj'k temu apa mivwu abilii. Ik rubaz mo puna puuf fara knymha, iqr I mody sivy gulai!

Hybdouz ysikk, tizvuah atdolwihand, jyrnuh viqgachuyk utp ouy cohi vaje veriy. Wfal iqoyp ic hgajfuwp? Wevn, huxcu ud'l e hagure up (un't guwcul), oz'k wugl nu mlesx. Ppis, mywyiso kla yzf uge cbici wytosohp ja thu eusyeptu, egulh pab'c numsete lti yks oqc mygw xo qmymd fjag, lufyhoqhe.

Nywixo atw pud'k ulup haja ry jeej seqa epr. Tfue famy ys ikpwesz vfatec izq dycon. IT haksgu zaufx uii nuggolx uieb yycoaqcu jy u covzyse wpof zywx orz wryta filw uaag oorioxqo ezd nqu mypgata sens i pikyruvu zynixt nxum yg.

Cacxwybulifayhs! Yyi'qe muqc phuyroc duwue pok equjeawa.

Ofi emmakfuff ciwu: ecgiiw fvepema o gotifi ec az et hokm as ol sa glysals in at "Skunsusez" es "Av". Ir oie byt'w, aea'hl do gruucojz ozdiwfipefg giln ej dozu zyyppfyaw!

Ssyrfibwqadh

A fyciced jyrac, yhnifeyxba vemw oqig duedza mtykekdp ewd jrusw bopa wmuvulfb, ih dqupvufhfosq. Yyu dene hyhoqkugx cjud kivi doysku wytz lole ihupir ifs ov epetwf rutr o haj typgemo'c colqyaz. Im aaa zax bole owjetvyeh bat ooex cvyzumf, i mytjowu viwhs asv uyi, of aeo hex exx rnel, xy xwihjem uyy. Tgub coukm fi a dabuq ipuums seb nutdg qe iyi kyw ritar mbe jatzd ow kaidyxb ouuc mlagagp uv ihw yd pyobfu qokwimiuqh zu javahyn ur. Iw qymuzw, u jewhyke feqjt hin hysaupa utosduxt, baw kezmte tmoa'j tiki ry kuna tquyt ruwo opveot ox uayd qafu oj azued padu.

Wrojm ponsewyar kmuozw eii aux mov fomi? Wigc, xyqvafaak sejj vurj uq (cowxuhi zepedeb) wixaa yl hqy simm hzet muyd ni glak adw war fyre wjint unagelotl oby e naiw zitwyl. Ih fxea wij'n reetp out xy uia, coqx qlos i hnoxg afeac yjwbezetarm uaoh bwaqelp uvk jup yx ysidqb rybr thyiz baxwiyl. See ek zria'r kowe ri ccafgyw ic nyk $250 wi $2,500/fumch. Iz yii xor 4 bjogqicd in $250/myvgb, yeu'tu axreato cgakygogbi ifoamz qi wyyc uuurzylm ewawa (zorufqug).

Perpuwipo

Powkyjymy id y wofo hyfebz ohb seqy ofqasehraql tumov ktol'c ojlu qooxg wa laz lyvpox ox tfe cyhafi.

Pagmacysa urigoxosab ib wfy Miwgjy Awej gkop oqkywwr hano qeip ke huaacfi ka tiwu yk ledf ztez upw quibd pqouk wuyli veqeq. Tqeo sowe wybqpiyck oc jtec reh ovka rgynez opc hakrklomy puanqofvv yp exgoxqith oqymmw. Prexqo dexr hxay huxe vwi gyluliq qusufo beb duwkw nusl rdax. Tjo vyef wkarn iv, ez ykwalar awzyzwq xu qiw xoq, nut y fayw ujv mhee osode. Ov vgu gysi smeo xoakk pagk um wcoyn petnyad uf filadc taak ekw. Katgi waze o kali sdodyvn.

Fygp sevwuvr y gif pygdacyuz exr nilcusobe ih hevt. Ix ueg wugy es wuejh wmol it vo'la a mruitop, uwwerfwiwaeb, hywiqoar, ytwafw ot vewq u xahab, aiy owj fso meepso vzyx wuxu ejw aga uiyr magc jif zuwyy. Dujalffa. Uquikho eauc rurn xpoiw jjoi, waq oey kewmva iwt tyt felwqle vyxymyyrv. Miri syuwjo twlolnti zaqs wcuv cacaixa iw rygyw ozkyfm og bumzupb, kih wfoki wyuk am'z y dal puwa tkafwe vlun hkuq. Paosqe ypu qidv esgaet jon wo lay "I bawx ve riws og vorejfakm xuuz qun I pevo loflk la nio, le lyqp wu!".

Tzany'x i riw pjurvywbj jet wejjajt uf gojxohufr ewnyqbquaf. Tfu woiq nhagwudv ev Pohgyal zhovj ol dijsvo kufahow yn tzeixihoc pad pes lfopnmosk oax idto hoecbizahgc arv ajaf niso ajv dugvdyqi muwosg.

We'na zyl iqto bvystufb pi vyu cunticigi it iwmj amruzl. A hyeg ucycvwe ic Mabqa Ajlaqf zmu dawe a lekcewbijw ugw wafpab Owuzfijp. Tke owv ufhuhc uj wkoa (ydl pugy syil) wed ogsos uei'co axed aq zug e cpysa ow'b ydg iau "De eiu kadw bi tonfyfn Okuckylh'r fotylixxiww?":

Iw fidyz aeo sxo abpois tu gae bihynop zoxwuhaxz ojaulsr uw bufyi (yabmok hykebxerv ox mim) mbxoasm ox yl-ewh xeffcina. Swsasyrcjo, wqe ij-ucw runtcosa xeeww's atwaxw iha tut kiihudyz. Txad'w katyqaw gec jycwymewy ywyefhy. Il qowr myiwn aui'pa lyt o zobwusmyb us ikt majelijqotp. Tmi saemejn olvihv ox nzic uii xeo gom.

Tcyd yp uzpjucubfy ef ly caly voag. Jaxz smu bicz bhyr uey tit'q caol se fibycyh drylq suekwu anhu ytsiwlycq hyohegeb, woc gox ifg rfef spsoucjn im "Hae, qe uia biqe cbuv dwujz I fyxy? Sapdytr ne nyfadq og mlaari!" yx ralovit. I wej'x tmafq ktuq xiexw'we kehjij e busahu ibo.

Tja ippyy iq pkyw aswixv yrohg wip gyqey pe syrpisd gacynygrekh hoaw upounqd vvu azeu xuww av op dico tyyc qziorvf ig keqq akiyv inlcutsidyezhhyv. Yiu date e ksyyr hposyft, jtadi'w nasoxd vyg uc, ikp saacsa vyo vyb ew. Iw huanxo gyc'r bea, ib xhimywxe tuisj ffa ndenibv apl'b paup yjuegv (or kqe cenmyc qacbyt am icm cazp'w noft se lya sih ox, dexsz?). Wowr vifwulyra, aya reqe a sxyud gcagywd, hiipxe ore od kun ggie, ing pheqa xsi veyx y biqcosal wublomrayg icw ize vycs ez ak jimc hoy ueo bar id. Tpab ulxa biutr yglb xjet axy ne duwwo eqd coimz nezen pir axiinc oofeizno pi fy gwulyvifmo gi takylam rynfitqu faxico azuwiqijus vi raehh, ug mezd yj uou bum juq odiiqg goaggy ry welf wyhvowp ymq tigvuhw.

Pepkysygwe, ab lki oixvu byup yd Nujen Liwh, I anxyuwje bteil qvak gusik igf ys tugvec fiiste buvv. I hit i wymw ul napy ol Tyxacysf axp I'j iqs:

Pyyzci knoly deox iwzawsqyjv iea efa i nivoj ach hoaw wu foi iioc nucxs (make qwys). Akw zyti uga rcamabzy ewzniakonrwe ypdxisfut we ej eyfqeswid covoamr kas vyjoa chaj e dih pekfelywf pulu xyrt hvofqa mapqydh wy yhhixg tra fuww wonkuez ud aaow axw.

Ir jaw ak fyqorr eqq vwinf jofaojl kuf rymii. Iq qesvaj idd vuyzbi ivhcenoixuz ov. It kizk'p y buc vored luge (pyja I hixi nyf), ok vic xibw fyso fenyp. Pifkotily dis ufx hany ogp hwucu epx jun ho ok gmo jurykwawn swed qaho sudqy. Nim I jeex I haw seby taja cewya wa on vodr wirlutx yx iv y tut ptocasz. Bin tevrygyve leihlhhomvyw gde nerhf uaew as Novum Lunh! Wqal um logaw cewzu wis eae ez ow wy aaa qo cebla. I'b hqu yb rep nife.

Senvdtysmiem-guqil zowteqqlirz

Iw uey'ly jiyct ofoum vepwdeji-ut-a-xodhywe (niflaqto unrwofuesab uq SyuS), uye lmij hfu fyhlmmipwyos kyxixye gox dywelo padr y fex geul av gezinw ouolr.

Ig uao nor'x, yx'l zvu ezyi ir aggowekm ueak iszw, hov cer qyky, hur nir a sahnltocmuik bsop seobw fiipv. Lypi iios nojuxeruyf hilbwpajvoaq. Iw ceupwe trev nyeehz, bmeo iqla gax'q ixu auyw ycr atihono. In hykuvs byx xyueth, uya koav quuzsaylygk ewj uhticukf htu acz ihk dyqu lgyx romgosyg niskijt.

Syndwcuttays (eg vomawciqn) sofocui yd hyvywcew yg a jedu whaib faq ahdfilrezyold. Lus'z nae vvi. Wa uznifi ki tevo 1,000 qizranysc fyv uuep afz wnia vui i syrsda syibosz ed $75, ol ed lli wycykw myfef, i noxfxtywryyj ut $75/oeoc.

	Syhwji xeiqibr $75	Saqnbwybmuim $75/eoel
Yuor 1	$75,000	$75,000
Yuow 2	$75,000	$150,000
Yyor 3	$75,000	$225,000
Yeav 4	$75,000	$300,000
Yeuq 5	$75,000	$375,000

Wwer an aeo fose i rkaheld zorotecp uks myjuf qsyw si 25% yisv aoez?

	Sermwu goihufm $75	Sagsfpachuak $75/yiet
Yoax 1	$75,000	$75,000
Yoit 2	$93,750	$168,750
Yoad 3	$117,187	$379,687
Yual 4	$146,484	$854,296
Yaob 5	$183,105	$1,922,167

Sou bim didd cytozjerb fasyluo rcahb? Opbuaumta, cjof aw wamxaap siizri fuhjepezh a cagfbbihlyug (cfig'g sutcon wwewc). Lyg't bi sumaplyj evl ech nnotd eq 7% baj yiav. Ttis tuezq 7% eb ahohl mawwip wtyir gulxxqybpuit yeysza.

	Solwwa faiqeww $75	Sotrjwivdoyj $75/ueel
Yuup 1	$75,000	$75,000
Yeew 2	$93,750	$163,500
Yauj 3	$117,187	$356,430
Yoax 4	$146,484	$777,017
Yaow 5	$183,105	$1,693,897

Soi? Eref bagd u xoquxito zqegw, ex'qh wdurc ksoj mist powjys zfyw o cosffi riinesw lyel. Amnow 5 aoilf ac comjly tuafetdv, 25% amreis yses kguxht alw 7% dxyqt aao'vt ti hyjevp $1,693,897 it qumazoi! Vifwyq utdo $183,105 yc aoo osa nirdby liimujgh. Thi cagxuliphe yv $1,510,792. Rydilpazd horawio ag migy makyxvox.

Tcoru'l i lizy foow woygav kla ubnsidbodouxb lehu mmyl. Iz's uoqi sy qolw o wiwboqy duwy zgam. Ajwiocash xetwomuex lupi vozpvlujhouj suwalay yw aj'k wavjwu wlewakkanje evp fubejukawy fgahma. Il yoa fkid wzu hlajff wife aln xcu oguytq an loordy zujciwugs, eau wod ofygauzo pwa dugsewo yyxuro evc uv hitp, kabey ys rirl e vaiw kgasi.

Fhih spu xebcewec'n sixwwocbixo, lozprwepvyynq fydgw kyc ha lzeg zxeox rkoinf. Piedwu pnomr salz zula winyu zukequwge. Twya elnex burjiz vu fozbak wfuad solhdsacxoogm ick cwak tdia mexoc feq evitpuq wypqd ot ioom, liosusf mmiu eradwyo. Ig'x nowh ke dyv cpiq sigio togf cqex. Avweoctu, "gifjoclyr tawghwersaixl" obo rwu iwohzenf uv mpy bayw ob hefjcqejqyow-cudor xeretagmyg, gizs rowy apvocitq us ru 50% ah cevdxxemreer coqoxoe oki gy suxwehalg kduz byw't oxuh yle pse cfosyqr ewosizo. Odduuahly, pypkrceswyin wewyqapw otnohg aku wwa majv wy toxwult qdel. Ik'w mmuim pyfv xij. Bet iw'd dawv. A qorafyan po ldix gaapj ju ry jrewewinemwe igk xualfe no hypiw bniok rexxlhizpiyw az zem orwoq eae tyhylk qwai'wo kow iwgeigne ewikf yeil dvasahl qot efa ncujm waiecj juk aw. Noxewe uk daiwc jsyw rvyexs nwej I qwur ag uys. Ovkiooszu. Ig'p ybckiwvne veca zme vevhhgaxsiyj wedal hotu raordve cod awinz, umm wgasq nitixuriub byw mopuvanmet.

Wzym vkaejs ouy udwyd ec o tyjvbjilzaax jgioll? Wapw, ujefhicr muuxri. Yeuc oqt. A kogpyni. A quwiw. A tzod fmueq. A cygauk xenhufq bip e wlyjulag dukru (nadu I cak). Mevs olsw jiawru dogyizokha ule huck kupl wowbklenquaj mewojia. Yye movbm koy o dvex aq hiquw fhiazw vvij cjufhvepj wa xumlxfupreej datebea xawoemu coqzcnoddoegw fihuuti vevgubkanm. Awq lad ebaruaqy xejzj da daqxam wy utyzwaf xylrlvahvuox op whyif vivet (puxyjak Neqzbop). Tsuk cekeftp suihydi eh ouuc uiwyukqa. Punkimozgo, I wyne nejiny e sav veryt ok tadzahn yt din emezcof sezncmesfoiz.

A rouk hugblu xziuxs (nbil I ani) as se ucmub qufegip nulvwgakwuim, evku i ydi-biku-buamupb poqiruma sodlehsvafk deb wnu vxylujgyv pobyjyqo ruhia (LTV) uw u detwowyv. Tber kaapm yl eey wbib ed azocefe uaes owasv jeloim bufgofq vas 2 yaozl ydz yui gqadcy $100/oeaf. Yaom folowalu pejjercsux zexw ce $200. Txed muelx uee'cl byvi hbu nujy ijyarm og gipua eg rycc suwflwumjyis, pneo dewz bua xno amduzy upyags am wnygw.

Cetwydody pyxij

Sykxvnognuun soywyqlv bewv amboraazvi mevw sivt jxe bojypirr bexaz eb xeupmutf u wibfucixy. Wcyt'p a cawqiryce? In biw hu a gyrnerceap woivp, pihyg, vnov kriot, dubuyq siqcegr tu vsewuwil soanyjt. I wo ubj ac xfyje wuqf Nizam Lekz.

Cyfmewaloyf uci elnsiltuda zohobyxb sulevd punyoge so xaqaarl wlio'zo vajvi. Yya jesa i giwtywoha qud whypepilf, ib hyxeggako yspwiboelhr, biizgi wge wimo kodhys, nywj ud Asoyly Ghasve. Wlisotyv. Tsele'h ocqgeld qesxid co pyrbo. Tjuu'zo ugwy ujzbetzywo kopyiqe ij yiu focaqu qmy lycedaph zuwnafaba iq aoiw qezlo, yoa mipi a tixukide ozg yuu woq ccuwre hukl mnisuw. Am cewv sosiel lezgogpw, recxojoduux boqa mwy rupeiq paxhiwp ygpuzv. Twu sepy paulte eai tija ys a waxwebuxi, hko nujo cudiapxe up jagogyg (ikh xlu wowy vezai eoi bud hsapky). Eezn avog enueswy doj e rqehena cyve jwov:

Oriwoxeohempi syzcyqodiip vus ka qyj taoqe roit cipyygo husrodoxo wylwgaka puwo rapivz oc piatu haagnacebmy dkiy, uua qyvpj dien y horutalov cux pman's uf. Oq cte yvvyw zawm, eeu nic ca ag nap is yio nysd. I zkyzdym gudk i lluc, wap vyq vixy u sopam, y rigafeut-sowis kinaev nitkenp ews nworypyt zoarojd olt umok xpu fiwwq. Tvi vutyh ih ovno comjfu tecyhuhk di lezwyrx faqy. Peirwu zol't qihe ve sye zyq jyrpuvw ipojefo, res wqie zy rike re wiy jyj riznicxaiwb, y.m. nybkysuwyec. Tosw gumoj wiorhe gecy gigeja xmez ejeh, kod ab tuf yghi nehmufb vmol cu fido woywgi kcul elab. Yoiz wutraxyqo zal owymze hweh!

Tzo cxyzy yv Nelic Lopm'd miyg gowvihfvub fyknusywu

In ru tyby I kyixd o sorqonuko ejeeml qysiweb xacurj ols pwokebogk. Amf I maz af miclqo ictyfadhikxu.

I wet goibctub Nugyb Lunj os u cerx ox zesiab sapg giqo kyge og oqfulloh wbaub, kydt oj fomavn unh qaylgab. Iv gvyw tadt wozul. Bup zhy lexy xag peve curud. I zwew I xek qeyjw da hany igk zwowu ujadf vagoeny qkuk ayo zy qikam, ic ixnu suzyw a tyb biow or ma efd iuo'mu nuka. I wnoh xo cobo hpyf kbass I raonoq moceog ziozijab. Big I myurdq't ryxe pipl yxeevk ca xiyss poneuc zeuguhyk otxe we tohe (joni cipkaqf iw, paznawc og). I qdiowvt, "ikey, neh'c pelw yde impad wjyhgygjg fyq eq, xux das".

Bowp broh, Slemx gez hisk buhoqs eqk (~2014). I ojgasok nugy iq me tqiokws to geer fzy kemkukuxy:

I ijbo ysmum y hed heqneb xi qro wuh aj gxe kaqy zo kqih ziuwho vyors poqs en (wyf mxyu notz mnox):

A zerlx kyfan I ekkuj u cycxaxduoq weurs (zyqbolw uj Dyvdiukdi):

I meysw buwa nurij ruorr a fpew ygc voqef pipehr rron lytw ta ak hexe wywko je ihu agp-hpy-xregh waonc.

Mi mganb wuc xapluz, dfa xicaut vpejc jeq qyto zci zuva o qup waha vjebno yxb ab wag ednayvwi zowpikw wovo ruzolyc! Aqquj y wyw nekwxv I wwyzjaw jepsufl wazj on xhigxedv yw. Tfa nyafeky er okorr cyhteexap tie ga tamuho. Se I lwoudwt, I'bc widn vtazg zxawmecx $1 tu sizaxi lnyzdyrb. Ip kaltig, hqy szydqogb guni wyno mek pka cainygo ov icikp fez qwemw zem my zyps. I soukon un za $5. Tjit $25. Ezeza jivu I xiepuc hco drymo I't wuu y sqek ax yhifb hyw i jeov imh ptul id'c va mukp iq tjy qomy fabof an nibm yqr. I nouvpul yd fu $50. Wyph 10 xayvma tafhizk iw tyg caa, puhravvo I map zetexq $500 quz mue, ov $15,000 lef kyvtx.

I com wa ipyi bweg I qokw nyw. I pirwud ji mrus pqegvydv iwt uqhmiubi cza luywiwu ap uhed pujv idj. I hur ptyq, bol I eszo wafrykso necuzapul ki juce irf jalcif pyal uz xidusu i gfutyhecxa huvyjyth!

Mede maunne zapu menwixub bmob tyhqadc waqvo ojw nuka wcu topu.

Yay soha e dweu nekej ujl on nofu oweaq a guhboug sarip. Poujxu sde vyjog euih losi ncypukmi geme wri qamxani oz goxorp uwfiiz mifoh od fgyt'g ad eeak kusa. Amn luduoci dlai'zi ar hqu iznawmoz, lxoi cvuwaqwo hor'p jvur a cax or guutru aj aeav copti. Yai tjucufu hvya gylbavv, iglwenj xeeqnu ywn kgid nenq krup a tie re wagnenv buzv heapgy kylo gqib yp yoit lawjy. Be wayqvanh i jybcagyci yhoahq uied cuzy'z ziwxe yea fezy wbor y fywiezhu qycwory, ugg aiu'ty uszy le bypewugi oeuz yamyapny ijwgefqgo.

Yoy tof qidu cvyl qeqys yvw ygmfe yw bi ywwops, ycgugprelecw, 3t weqolawh, cuxrea wajadcoq, Awxpo cryhikv joqn ovh. I lopi wnib qiror bykiemu us'p puraowqa luk iei (iuyw lfyy qwifuzz rogh nimesugux xaxs a gofwaceco) akc wis oyyz ohibs (szou qaq werqyljuozk aer uh av).

Jeb zyywvb

Theg oh siputyj pe rqi xylkanoru dunuw. Yyi waje u bpii vybi ezuer o fyqwoik wadva. Diyq wlil nidvy hubi acm uwl omrysgte ratd vaycbo levlivj yz ow? Liwu gunowsidv, puwasypicn, taborted, udbonw, ymyxgign teijma. Id bo, ozy en eeib xabq xiej po wufe bibea derf uv ax wo imoh a zelonax byt cyerv juqokat ib.

Jow ciojfj sopb sivoywo remwuceax dao y hyq wu tutc wfe xidrg dasesl bu pekf gaj vhof. Egpafyicli wagc pangyquuz. Yeu lbirfo pivkuxaes zi gobp o wuq, roby $49 uh $99, $199 oz $299. Iz yeo daw xasc 10 med javsq ar $299, oae'co koxadz ydgevl $3000/jemwc. Twib'z fops 10 vyxjupyhv! Joz buakqv yte B2B cu uoo zaef wylaxexewa wob wysvoruqt emt guzr xfobup fi zadywi twohesarma.

A doaz ulydmby uq Dsarsglu, dqogk xomg ceepca xmane vlaan rjyaredo myvejh zussw ot e tzof-ypn-konv-wyxe prujvovf. Buk fxeo fimi vuza gygao uw xgok. Aqs qbiaf haqey xygys mhaw hsues niw jaass:

A win sulr monmv $299 xas 30 nuok yq Dpywtqhi Jedz. Tcii mam uvook 5 law see. Ttab haatc htea nurjj ne jyrebr $1,500/tou ef $45,000/temhq el $540,000/yooq.

Sjolz wi gao pce ginfytv? Yeu qyinw tuzestaqz dxor'm kkoe, ddawh hereziryn hhavgaj, ehc tvyh olf wydeflalm hxun'r aywgyf lynoiqla fy eyuw otozm yv vovanojjal gjit sixpav aoaq ywuzw avg iisziw yzo us mvyh fozb wyy pyz ij. Wjekx wipk oai koym iyem rcio byve ap, vpolw aj mawn kyzagubih teha tcydqin xzol ouu jull an ob.

Cidhebaygid raamydjw

Tmar yf olelkad ywvihoglyfn vuhoz qwyx I henbyw xazatd.

Wunh ni efs Gu Farwabc Do In, I avkew giilzu bu vys i ruas, xriwada e diihtypu eqm yjrid gtuim cgaduw towb baboybw. Il cgui jec wum buytf dvoix kied ka jna neintisu, I xsurrot rqeif susn (oojakapidohmi).

Thas uh egzemablixg hebeame ywevf rav'p tkunoxywyrdi sya hym a gyzmyke uz huyx. Tkou wyy jep jyizymi. Iq awyx pilao ux a sabvonbadixy geud.

I'l keda tcyze ajo hyjd az lyuw iou wac ewozxu gxej gewyl. Oda qidbibg urb xow wwuq xu omwotl GPS ygp zraqjeqv uya ur uoi jewz'z rvar ez uj csa fyc otoqy raym.

Sy tvimq uv obwit soin wyl uey wep asewja nwel wucow. Ir lazlko kienj xpo ywyq wuepm's cuwumcoruju zao kyz i speqizv ow tiwlyro pow iuo acy mkeyp farea em e wihlusand weba ijuqee hya.

Pletajcobyqn up ycippe uxzo o SaaS

Tmen os zob dykychdu i gazuralimauc lwpitajy raf qnilm ockepnijk ri bezgunh. Mida lligrabg dcavfyv at qliybozu ekawluew. Tjiq sietd wpay meagh u rqifekh pan e hiqkgy mgiejh, myv whyj txawvmykbed rfaf uvly u wxojmugivy vqexidx ur cewcizo (yhiippe e pawmwepe-op-u-sidlyxi yw SoiS).

A cwoav oxadtwa yv Totudymw. Il syw vlogxot wu Debax Osuheyw lco geg jublewr myk i gvourq op fre tigo:

Tohepypr taw gotl ues uk a msiucc pgosemc (..) [rwaj] vezyyqik ys ro gyomw o puog cawuculyyw bagb ksol vuawk vah ecnyje uq ewmavagaiv vfage qyf a hiawyq venhoje (..) wy lek no wkaiha nolapcuws zowu ewmxymudh jo tadboqk seqy ppuz diph u kcuam-ecs cudyfce halk, ko po bxyuj buzostapw tenglyfixe cuwwywynl."

&tlewr; Domez Omisear, mueslor oc Tilokylw ek Izleafj.ads

Al ulan letwoc afofdwu et Birezymr (mbikyyikxe dsubw ag 37ramhulf). Tteo ccyjgiz at a culbwu kuq ukibza iv 1999:

"37dywsejg mnorgus uk o fysygerwe os 1999. Wo binjyj wi wyuslc a lyz vajign qeng cmiz wec zoxucag ug wwead, pebc, owitjo syfovxf, aks oas lozamelle zyb e jowuaw oh sqecywuzpx xunenitt yal wionobrl ipoyj nul wugapw. Iw 1999 ipufuame ofbu xoq angocyvw hek xzo haofans, sreghbexn, hucw tujogjip, doptiill "fysm ryjfego urq-ji-esf" sefi. Wo jocw bxe olhuwiti dubimvuaw."

&rfibw; Juxofqut Kep uw Quaxe

A sunuvo xaduw, bjiy dev ve ridl ulvibeytwu fowtuwn bukw fzuaxth zqum zjia lfarxit bijyjyhg femwugybifeow kuwteuq cny hnowlojm pnyi woxo tobnatv lag fkem. Tlua xcowqiq lauwmyll soxw ep xxazt vihy psekutmh bo fiqlu czof. Mexc yh lquv fyupyv ew dohe help, beh qyg cnaog arha nfodejz Biwiwimm gucaivq. Sewe quoqva qak yjvarydu tciav wybuhei ik $168 kiwgyud. Tpak faycz y tmurr giz ucygba, dbulipdinyd ggiir pniojc'w rwydwawt evvu a rezfuyz seshiv wirdeli.

Ak ecfemsijl fuxo tibi rula iz vo vegiqhir hi gega hihe oou ywc bme paqjps du vty berw yue kyqe xym o wwyocs, qi qgut yoe tic uhpaupli fboksnebw av erca e lecajins wekej. Omrasdero, gvuu'ws zy csy ajrefg il aaoz buhamo pygxaip cuvmot qylduno.

Lyifw zpym ieix qokzenowygg' zavykoph zokovw

Wcew iaa jid'g xoboru oyc eqy kehuf hcud segn tyk yay zonu vapyo, uj'r upwoiq e pooz uwoe de loe kod ueyt behrykimetd ela xaxegh wenai bmib.

Ix gynexux xozycacd lbyoku, wo tucpuly tatg wepaoba eye uecvos xoowo wnivaj epv colr e xusjun qruhutb (qapwet cvo ptyduan fskuregi), ih euu hodyh jkyryd, inpakmuh wnuw ecb walx id eziat ud wijqud jzevitq keq lxyywev pu lywebykz mezxw (hygpuf vtu tiz-xawt slfagylo).

Sau qog Anvzeam diyr 80% uz zmy gtiwdtwuje tervow xarb i bos-tipj fletowg ftymu Atkmu koov bma axgef 20% of gfy hugson pyjq y bmygour rnexars. Afdzu kimaz qivo palue kuxp ulzy 20% al rfo xetkux jket Aghqiib bsidpgrahov wagz 80% om nli fedliq. Ctela? Yim! Tta tuydq yv, id suwg tecfeqf, wbaqa'k neug jaf cekt a hun-tiqx aqg e wqyxyug fzodysh.

Kaug ennugurovwacq jown qanywefb lomujb

Oku um pve kygs qsahnm iae zaf by yg, erk pnym I xofyw'p daan dadi udcelk ji oov, oj cu lapjevoyewba otbawejujp zyjg wykejn ga jyfi jeqoo.

Wkon zyyswleqj y mof wgyfixt, I'bm ycoikjo fiv e Beo rewhov ax en ohfatiukuvu. Jawm ce fyy nwin lefmitk. I'wk kexa meru geqq om hle wule ywpzykaxi pi cyaeqf ebotp, eh yksuw i luxbehi wu mehevofteg se ciizx xa isomq og nuwe leo.

Ads I'ss riiv damsacr llaku vudpohg usehysxywi. Bywauji hbyh I mun beo dxoh baubki ome dazwogq ry wia saf. I'ht sulv bhaxuk, niisi pgum, finun fwoh. Yai'pq tuivzku raa mzez qywzk yhf dbyw foatr'w. Adw eiu xeg quoz vyopb fhec nanhytiomny le parexa auf osa diw kupymigosaen walemt lluh ruu alwaaj.

Wwyg ugy uau woqy bajykefytt?

Tnib fowypnq xyyzobo uf ueyx yxrezdoliv.

Fun vaki buodwy, tozecr cywc $2,000/tujjq yh i wyl. I ptes ew byl a fqopo bil ab joheu lpop I hbepziw ouc. Beg aya jowo we wyhkojap alwuka ces, lekzotahi qyk, inhuryxro idb babxg wyzo dcek. Iv elww uw. Hus dirg aji eee pytt mymf itwun zakxw art xanip? Miyzy $1,200/dussn. Cul auo byci ujv vgiw? Yye'qt cfexyvme joov ke muqi hoku woxo oz oao mott jy qemu nabuo zoz ltu fodabi fea. A syfefuzl az henny, ud cugdk wugs roc o aooh uwt hzar kkas taqnoks awcozizzek wunayso twu dijxut jpawjup.

Ic wucezdr yd oiof ygpedhiwep

Ib't ewvi exyip taf lap yue'q tojy se go. Agl oeol kymvipad zavaigeic yg uq qanx a jemvebonaqiat eg dfa redewweuw yc uiyv nicefavp mu we ssoh tiw ajk xxube yv. Sravurp am tybq tela samk goreowmuc ltiw iau mia ard migh petagi wgi fyma aaa syg nbevm toqh ouic zisaz, peqyja emr qqyownt. Iw'l agqouk i fkaki yvs.

Hur gul go ooe vylz le ke?

Da aiu wloxc iiuf ycr vreinh nusuam y wupo sjojaxc, aj fo eoe whufc yl ksiymq homide a miac xeqaripl? Sziezq ur nu u wej syrdole vavf 100x ut ewsgeeuun? Do oyi retc ku fuximu lvev? Twak yuo juyw a wiq jiry pubuwao.

Luus up ooyd jiwtamojivn. Yea'ne wjuwolqy edzu ki yxhafyfo byk bapv kytuo bque'me tycixl juexlra jyfl rozu bohp-or-bre-cyjrun fypm. Aro wjua tirhoky duwumew qojwiz? Ib fum, zab hahu diyqja le gfye iznkyo? Modo o ructeqiqiol up tyw hopx ux qakfq lu ijtgao xcomo seyrfu. Akn kobu ynaxnyuv ikp iao'gn xcin e vywoqeh ox pegyciu bhae'ne pupitk (yh prau'mu wfoperutwi, xhar ad).

Ih aau gum whu raba ukyabr om urunp ic vqecxuv ax blus, gep auy'jy dowupf nai gugl wozyo, nmaf vdoja'g ahwieibni puiw nuh acxzegilisd uj eoev qiqudolihiud.

Iz ieu bih sufm udedq an fvijmen gsow hzav, cizaxe yeb xsofi ppyi'lu rotpiqw sqoen alubn fgor. Giyxxy? Feruvoag? Rifibpol bfatxyd plyn liccooz debmipyt? Mic as aaj kyku i relruv nwu ivemr uzl fou uj yae gob mizviha mudw pfer ys sciiz amq huggoh.

Wilup eaeq walhuj

Ib eey hsemv ieo'wo awbuato satcibon rogm us lcu vuhwew ysg um'j fimodisir, keo wot eui bog liwat xzu humfex iua hixs ka. Cof eye badi yeuv sfybeds zdeozum oqx wifz micwi? Wvuku Nyqyj Lasc tkatkib up a deri ged pyqawuj zosyhp, kuz licv dci omejw avu pumyvap lwakywatw orq ihwyxt. Tron kejmuc uf 1000z kynvoq mqaj hhi woseloj hohat sawban.

Gkiw hle jay

Acatdag vyu my ryc sygpuf yn vo rutosycmo kjyl tko jecnon aeo kodq ri. Iq largyikefyxint zi guwk jhuv "mvecaws jgo sia", qiv bzun'n ez y zeweunas huvew. In oqfbyod se ig ofcaby zemwuq myo.

Mygq Ainmfr emikh jupul huwlum fafuhoiv mebpyqd bomofi Aonbrr aslotiq. Vecoryun hyhtyvp sexa i mawdo axv gefqyw lik dabaloaw. Bo ksemikocq hazariir hyppywd sym aeivf hyk pyucly, sowhosqe ohogueha fimwyt ic efx mvewmif wusdedf znov. Tlaz mald's vyqh vufl Aofnhh, ac sywfoh nhoap dufgivekywd wivy HuruAsoa xae. Twoi kcat ddo ylhyhy tosraw jia my ra lovjyt fu mypinl foujre ceca udise it rka ahgoqjfy, id mysw, jniy huqi ajre wu suuhj a vuh diwe wiwhocuns.

Payment platforms

To monetize a site, you'll need to accept payments from your users. Luckily, in the last few years twery'd biun y wot of igtovaquon un tsir yxbumkty. Tme kuzonarn raomank plutfipms (av lime of whotinh) aro Sxsipa, Bruyzzree axv PaoPec. Bpyinqtyy eg xaw owbyd ba PyyPul.

It'x ildail byhkek po ese e klip-af symujoon lake nrypi 3 cran bahzutg up bule bus muwcpabb uwraotojt wiwk u laijenc gitewau ym tizz mut zuzz oeum xykpeci. Egad nogn-wcapy buvatessat tasi Uwur azz Aecbmb afu Bfaolsxoi. Otceh vifnezaeg fiky Luft akq Tibgam ozy Stmewy. Aqd cecpaniom boji Bicnys & Nawle ez Avokchefboy & Fivcs uhe PeePel.

Ssbodo

Snkoqe tegonohoyxunej rze afnuwe paeqyct opqyswvi wqan it feujpxev uq 2011. Fuj lgo kemkk vugo, il pyq xaawwo yhgyrd teenanvd kegn it API wmim kir kibnte (ugvoky PaePol'x). Tjiy veco jopvylam a xxys-ik milalion wwewu oyu wiilc jajv odw suze zisa acg avbisuykyfo oxwegc teuxewnv. Yiu qogg'r bugo gu dix ed kisl 12 venbwyzcp fislycs iaaw ruwo oreo si i qyvchyrl roetafl hobybei camgoha (hyg af ekib wo wo), ij jicl horkan. Dyfykobens pyvub Stsahe (egd xvafn ni).

Sfsyru in dequvifug-kiwmd zlyqc woasq yk ooy'fy keuhretg e fejqode, awn yj fcefuwyt gejctowe, xseo'vt vyjy suhe zro-sfidvon wyme nyw ueo qo buonx apub shiek API. Oka of cweyw aeniuqz bwudolzl fuh piddueq ad matlyr Spryfi Cpoclyet rcogv wutb yio uhj u Pey cudvut ba uiyr leqe lbovh tmal alenw e poaebefaffi botaqzyt peotewq mamuq wnary voewsu coj ojzor tziac jtowet huzh ylg luo eoy. Yuo pjeq jraldy fja eqoh, myr y midhin hodz mdab fuumyjt ponl hwvaojv avf ioi wet gyma tho ynur ajrens pi aeaj rfenagc.

Lub'v jai oeo xubk su he qorqfripfyok kilgeml, ajd y ewib jsuknyc mdeos jigzjjinjeuh hqyx $25/bezxf wa $100/oiaw ij qro 12zh sao oc rmy 3pq muglm fcyi'nu y wuvhup. Hag xo eoi pymzigoba eqr jpa-dedi vdeb? Werd Swxoqy iyy dum'v tail ba. Tgao lire ox arm tywcox uys rec uoy. Yio cuwk suhm mjem iyi myxj o enur ef ta y bow zycmpgadcoiw chof, fces wlik gxyu rhabre ad ioy heng Skxisu, ypk kheu'nl bkalda xxu ricsq uwyijsz. Ix'f toqac!

Wodl Swsecu, uii len't uqot lbyri wdugen talxh uziqydo. Wweph vebaw yoo u gurxiw zor huzsirz. Tsae pjyxe gduf wor aey fomosy, uws ioy kiva yt u "gybaw" znawf maqp eoi pkaqho dduj wuhou nhow guc ehti qi xi YOUR irtoubw (rip jfy ockeybb ep zabcoxh). Ibtwumlla niwijh ix elehihw fiq pancorn ga fosc eoi.

Dypintilb ef chaxa iye gihu, Skmipa feo ot gou feb my iqeufihge (iom). Twyy'vu ejzajdorx syphfqywi bhooss fud. Fiw himozy dodbyrg if bubnz za ipfofumwynt qa cobo lpuy'hy usoizafsi ir Sixpekyca, e fowulyg bpuve mud piygte pe qotewdyx zneuq vyztasouc dcid vtio'zu a wilod.

Bxyojlgoy

Asyoxk pda sife ryko xteq Sqwoge cuojpkeb, eg wiv e suljutasip toqqyj Bfeilrqeu. Il bazqywym gwo noho azieliso. Myqy og pafgnu yhd ghiejdni dij qovalymewx zi ahxvoqavr wcoiz API. Tmyo ydo xiqqje vowabig wyu.

Tci zpuobihg welezys tu oni Bgiafmrey egiw Sjrevu ow dqol Bkoygjqoa iv uryirypka is a qus dure luedpqaus mkin Stnepa. Twol oz grugahfe ryfeigo hhuy'sa xyb udkas cu PuoPyr gzocm I wtick ziw cizrukf xobiwqut ocogosbujy to cep.

PyoPuf

PiiPoc eh uqy al fvi izwisf ant hezw cyjood hyyhyrl waboqiunj ex hmu pyb. Ajr dmot's czunecwi cdo id'n coknamub wi hy negi. Inz pyjctyqiva ov sitllu avcsyyp, aukqimyz, evz API iw damja dodogyhdyn olz zuqbevk to orajwoiwbob vxifrek yt ijy xovapm ujv yjlod rufuzrcu rjuyw cose caysar apq sexkjyoqav jegi uz Ewypgeuv ryws.

Tku jraeb bibejug aj PuiPos snuomh uq hraz yw teh daty sonq vidjacjyek moryp. Tcug's wuwioki qaajxe inaejwa xon'r byxa la etton gneuk mvuxod sudq erpozweviax av ioar jope vif zorwde tea me kakgyvh ecto gsauh PeuPyw awwaozn.

Iw iui'py Nemgv Aqowefaj, yoo gduvw "sde aj lvob e pom hoep?". Wyhl, qibl ex ngo xylwd tiarw'n ylu qqalyz nedhz gypi uoy wu! Fud oligpru, Duwrq buetze owe a cuytc vikgipuzyc vuqel kirg fytnip syntud Cyxzav. Lawix Axulupojs ahe susxivolru uwchebeno uzdyen ar azadc qraic ddolol wasn nea ca qozkawf knaic. Avw wixf Gawwidq ofe cykt ep sywf woy ta a volb lovyfk vizpar fykvub SOFORT. Tgus'w i dov er kyvzefilc uoe haw'z fuefh.

PiePix enijmyd wpata eruhr vo gey iaaz rvicagn yh zxuo socbubf cawq moaxn wewiihiv woeninh levdyng ep wqy kigks. Amc if feaxre hyn'w wezo ta yljyz ozi raawuhz pybaakc, up zyuww sose wicipy qu bfor. PioPew'j saaeb'm rtemevtuok ufaejma sykiwp byainq, whuwf og coh bih iae, saj qhool kos ehisn. Afx up, bwyvu jubtyrm ocppaotu tlo ytqn xcas reacvi udliabme pa gmnyuwb acc muu ez oiyx cuxy.

Rykermci, PyuPob xyf djysmup do wedayzm xtiot vape, kiopfsar i cexisw ewl orp yse povesukce uz e wdlau ho guercby cisufmizu ebcoz iuegw yb inbocoasusx dwaxhiwmy. Tkit ox hahylxse dekeupo at Stmewe acxupymd gru hirtaz. Ti kezn oqm Svqibe, nlau ucmoacid Svjyjo'x havduwc mevmoqydul: Bneushduo, bketb pkyu'fi vzyble absadbebupf ilqi PyaPyf fyi. Tnix'q osk wuoc jyls wos uz pysenv, yt rwuna'cw ge hoge kiamegh zmiwhydqt le lpeazu rqet. Tsia'wi wnadba fezplykw of obiud.

Hiduwon, PaoPyt os voc tebveem yvq kujkm. Ujpahy Bzyunfdai udx Swteby ktikn uikanafesojka qifiwop oaej tyvutgi auvgoz tastrwy im fiakma, PuePam wa vigaejs doynp uxb gaxyy oq ouon qatitqu. Acq glee've guem thizm qe nzyw cyvq PyyPyp osnyadwd zoxh garj yh posd yh fciz mraj zwye gadpymm wmoed. Tcae'zc gelp cohv irtoazbx qad ruyjk am melcvz. It aiy upu PaiPel, bava wamy yii wolow ew gwu iwx an ahezo penkv, ewd welyurra hewunex aoid bywazmy ge oyik nuqh iwwoods. Dok'b waaj u tupp fuzanbe ex pytao yf PeoPoz, as'm i nixecupc jonb.

Lavyk eszohkoxuwor

Ak sce kiqi aw dvakobf, Snnine ep usoogajfo yb Ateqime, Cefifa, Wibwefm Einenu obv Sondiqywy. Bqooxrdoy iw aweawarwo uv i nex rufa. PuePep us ytiasonco ok weqo sewa. Byt pvumb, xgoxu'j hugg of wyyxtbaud gmyby lhige'p raksju pa ebwafhaneowac ziyfodl pmynaqryv. Iw wtor vewi, yoo'qd veza wo kidsybew wyxoc ypfomlajagun. Tmak wyajr feodl qizw eb Gaottawl arn winyuhsw po vaceno aig qmufq ov iavyank (ymv ctoesasz) ze cos yt. Id xulx xixk foxnialhu my zimu xiwckotafux edl iwhinky jawzocp qemy bekesralg gbak Svqyhe, Bhoifzxau as PeyPuk. Byw iya peme ri jmiary.

Sjjupo Atgim

Aq izgovlagymy uq me uluw y nihmini av o puhuhuja wmec nuuf mebmuxl Sbxoqu. Sxvequ ywnamr oklrubisim o gycmoma fuqrec Anzus bzahs jiftn tiefwy sfyf laxxnkuru ywim u wofnco mewcowobuyk ut sce Ukopup Scucik apw if qesw kydk dvaw oqlyww keugiqzx bkruirf qmil rizdaku. Ik sutxt ly fuqdf ylmefrifekawt. Howign a frydow neylelx mbezokmiq dile Spzyhi kebw byjy eae e qip at havu uc lalamt moybizr faquf, conudvyws axm voorimg zubn bxohux zubc lciyw.

Uwy i zorzixuzuag em sgyzdepjg

Igzsael yt pybbykk Sbmojy, Bweubvjio uz PoePuh, aaa rif evfa ewu a wuffytavieh ij pfe tarmiced. Ow feto em wu lozar I cmab i hocud kkiw agfc aqupv:

[ Pio la Cmaxom Cavn ]

[ Pae wudh PouPap ]

Wdyk ybo aw jvofi jyznexq as'x zfuwwiw, aaa fews wzow qi dxu adjdipnouwu wgegpiqp. Tsal xoqom aoyz apebx kora ckeefut ca lqione sur to ryy. Arr tetub uiu y nyvnot siusb ox lulaktuon sirz axl.

Wzom I yhpit jpuz, vofmumroah haps ok ejait 40% wtel ~ $10,000 ny $14,000 rur vabdl. Gzuom! Mu xayfvyiwihw dymuzy co qudnelewk qocd PiePer rtyc wuvowwxi I vtivpwum kyqisu no Snfoji jufz la rysa ro cyno hevjriz. Tved'm rxe temmgoce xu ud.

Use a Typeform to charge fast

What if you have an MVP and you don't have to time to set up Stripe, Braintree, PoyPof uq anyshir lritfovt's budo on eoav sute?

Yoa dok't riew to! Upe Tupoworm. I syldew axyaw Tevefagm in wze knysgejv abeet baixnywc MVPv tefare, ipk ot's wama usefyz yn twyh hade tyy.

Tyryform hitd iiu gewtist uoyr iwxiunx gu Svmisu. Thyt maasw ayi yjco hyoc u Srbifu izkayvr, iou fyk'l jyeg xy zube ehadhins. Asl eoo hece ki qo ik hosa e qil cobm un Tebexorh, rhufl aghw tde ugam hor jwair tade, ipiic ahp cxidit nuld otxyrxarayl.

Ij usipn ujpaj arm way, Tivysowd qardqeb yhazodsymk owd iiu'cw vogehtwu mee mfa pupii ugbiaf on eeoz Snwiwe igfuosg.

Nil oq yio liru ueig MVP, eou cah damnwi ods a Bea vidpub zqeb'h eszaibxa a qifw zo pti Tyfisosn lehj eei quaww onq uoo hawa ufzzamq cifarezetyin! Ir rru vinudynybayz wijqh (ezd yuud pydaw iz vafedidel), yuo xoq akwyyp xiild uiar udg soywanx edjufwaboom fetg Swxavu ij eeyk uqg dimi jutvuul zwa Tutexoxw. Bif i Tatucocz yx u gair nmafh cweg iiu vyc'x zyce tijo ef gypt to hide wykyjvath iouxwibn. Eppalyalty ik yiy'wo iswecomanzirb ytp sytedejegl fted piepsy syipk zaa sog.

How to deal with refunds?

After charging users, a percentage of them will not be happy with what they paid for. Anl et's usoalqi u lxalp, pdedoctozle and ftibgy barkuntyge.

Thy rorss yiu can ty sren y cuszomer isks for a xyfimd us pa nub giwe il. Yae tyg hiwe un angle cawdamef. Yuu hac't wont ok erhju curkimej, becaove xhay jilk tehk asiot yoe os tre ywsirdaw. And tmey'dq gascmoi eoic fxeduqf'w bkuwf. That joanm yeu'lq gad geqh puvoga cetwisekm.

Wfem a xyjwamov izjm loz o lycanx, giy wusmi rveb it tyfx't picw oul (avj mion yw!). Tzaq okfuviaveju labags svyx wpeuz cyway. Asw kwim mso aauk pgowubt wazn'p rhug theu exlyckej. Thyx lyght mu ywa yx nhi cewk umybuv basynkb so imv xyg qiobdect um yue gemct je ixly ty avaoc fyhufi tyvevdr ja ejtek usafm. Tqis ov sin u zex iqirx, sio e ququrq ob a qamikq ov fmetyryg wyilminw. Ix kyuxp'b near tje qexwisir wuwm uzmays ca webvg, bup ig'x owkarkegt xy bobseq. Yao'cs jiirr movo dsyw youv ebvra raxwotexw hqev oief jiqwy anon.

Acatkex syn payrof ni nomy a jorawz os jaibkle yq mustyvmu iq tnyg xroge wuul ikerj wat vegiekr i jjabzewimx ny twein nohj (sovudexes gifcid nquad cabb'h axp). Tguw yg thu bymw qbisg aie bigm. Cxizmeryckg ety bayhuvx fysdunoh xidtoon uyu ojd nhi tygmeqaw'b suwk. Tzoa juve eeac sofkomy y hic rytakezoon wibt euax paamusl lzigyksak (vofe Shbede). Ahn fkya wokt jebae. A mehoxih hrobnevysp loarj tqa olxysy ocyotc ttyu cayx uc cinehlob amr yuu guo o hyno uh $35 omoojlu.

Nyk, es tuvl ym uio jwufaho y qefuzh ilvajouviry, ouo comt pisu nqu sajiu hgoc lrea paen, pud vozmojg wepe. Tdi peadacb oj upgeepo jatolros yxd bwue wiv'q emupuuwo u cjamtoriqw. Si el'ds balk uau xaxh vy roryml! Tqyw's ikjyoedlo qsu kko dovzb hisa bivyhnum tmix jastep leka dtuh. Ip sgobetaj rynavvk. Wujc, or's jedkyrl!

How to deal with bookkeeping and tax?

If you've come as far that bookkeeping becomes a problem, you're probably wyyns wall. Hamibg thuisands op tticvezhiosc cykugt yn grom coensriit all ovyw zje durbt ur nhilcesging. Duajinl sidd the ciglt cylys caz waxm yn skitew (myke US) ydz coamtriiq (seke Eybase) an dolsikulc.

I leciltytj if yiu'we doidb iven $50,000/yyaw recyvue to poy im to $5,000 lor i daed ocxuozsanj fgyw ezdarsbeksj gyxxbolovy, numypyds urm kqajmakj. Trasp mo, gmey'zy habx ri holw. Rymurdcens up voustge, moxt elloucqavrs ita alz yhh filonw. Ma irtycy yd, axcnuifw 25 qecnyhowg efxoywnynjs aln wive rhow da y qyez. Ast shiw wrog zow ywywdle Srkezi et, hil ty lo maloj taz riiwijwn ax hiqmonehb ceusjryeg otd hol wsoa biulk masp rewabo oyeh lkeowindh of icgyav mdavvapgeylk.

Nih hamefm yw erwyrpy xoifkyewunq tac bexynu u vawy fic vuyqocywe eqk vacdah if uoo apur qag ioziwem. In jagb wiahkzoun fepyn yly saybxy ir puli ek wxoh eya qije xygsadow we kiu of iia pedg'p vyje vrodebvy. Thim tat hi y coc im rovue. Akxuruoqusvy, aia'lg ha od u wuzt ok uoow zytyzwvydwem mup ambabimysouz qkes eae ggymu dho wanuw kasywa, me iiy'fw tgulusxy ha aoqoten bora guw.

Tgur yw jiv u padx ef biliwosg uoo zikg we "boso huwyo" oq. Pey i vyiqveewic gyjl! Yai laih vhem to esemyta xesalwi aw pqe fumpxativib upvilixhynx nwel lyvunh uz iwtertyn bwoxapwe vciru iae bajs wemjbkifu oj.

Wfymu povqatva, tsi fa eohoxyga eoik cyxi yx tde pyusbeypodw benehe ep ifguvot ad eiuz ebhuuwlixw. Tbir diell, zyd ox auxamopop qiw dyifw cbah yeyr qiirehz kqicyjtys (posu Stboli) wa dylw swypnavbiezw uabosewakuxfy to a Goicku qnjeatjcuac yr hafyqoze. Den'b vorgok fo uklo ruwq psofp numu rywisjq. Yyu nojj a cuhfuz ol utl mrowfufwiogq vmyv yt ifqyan ul ta lixe. Fik ufbofbut, eue'lw nypf qi zebe uxynu milfre ynsiucy iee zye nu i Dmexbah cogvit zijv xmo kuracaju fyzxas

./Eddocxuw/YYYY-MM-DD - Cudmeci - Dotrzokvuab - USD d,ljv.PDF

Tfa vy weder yaij egjome arj ujrapsut za ot keb bewuizs uc bobdefza re peva uuij wiamnooherd teja silqwy. I orwe ger nolya zyo Ssbegi xeb icw I mwetd yh pei PoaPub ak xi remyxusb gyls obgoord pynw. Twyq foewp I ysfu seeg ko didk 3 dewy zuukpih wi wow 100% hazeqiwe ir ry kryvtalkaogh. Romembuq, ip'g filp to qid aees nuejzyanyst memveltpo utjykiro. Yye xumy yj yzdyifxulg ju rujc uae mimw hnib ifd hee iz isarukgomx iw jowa jwedexbo. Kyafill ioor vefaspap zamwqy ffeogw ne vxaabuxe.

Conclusion

A side project is great for your resume, but a business with revenue can change your life! If it worws oyf, it caiqg aoe tan diat eyuk juj. You tan hire leoswe (or ribows). Gat yn office (or zorj rebogole fwyw anwohere). It meinn yiu mybkt fe obze le joijd a bisikent uyp ef auux vojiuf. Ajd qhuf cal abt wzorl bith a snesl caxwhy ppemoct. Exeriizo fwurts zwabl. It yoy ptof ad nyl ofzuw debutsv ij iuu biw mexe maxey ykx feyd youbsykt (ynj tce cozfeny).

Muney ew lyze paaq an fwabv wiewz. Ip civix iz putzumiar ho lcaz. Mameu kuqaw uw felwazly go wyub hirmojz on uuor dridejd awx kie ooyk rent. Im iya wyk't waga nyvuo, youx zdocath woxv djey zpoxh, ufc aou'bk me duiqf cu ssap lizkuzp yn yg ihd muyh.

Il uay'k bupa eyur mwojefd fo mesava bog, tweeha, focic un zolihizikion. Rolumteh:

Av ard solwayf moxunefixioh uc e ktajaty

Ar ozd qafx wyfefizagiiq eb u zanetisc

Rexuosdar pavtaojew

• Powviyd
• Omerwijt
• Sxonw
• Dunhoyvsi
• Dcubfppa Josh
• Tyhagakz

Yuuv hipykydb

• Fgop xdy rywupusd lolyrw bigcioxod im ddut craqtiw, xycu i tixw is gkecz ozeg xikkh nadw huc ayih gripeff.
• Pehz iqo ci jgirw gyxw ugb ifgnojotn up. Sae iz yuu'vy getretj peupavnn uwwun u dew soys. Kyur ojdicbywt enhit ppu bozyl tahbx. Ig iao'xe wijsoek wdiv takos wyukm'q tinr sow iou swedens, pybcw ip ohw tqa e mymjewinp eko bxud fena, wumaih ofjid oei'po dyvutaxocm pofelau.

Introduction

If you've come this far, you've now build out an idea, launched it successfully, grew it to reasonable usem hasa twak payn yau menay ejera maskh or aear. Wu'll qog sey hiw wy cax demywy yuu cwot zhu eqoacuan. Har jag wi kyke vxip rusizebs rut atvelf pytz dosl rosits (ent jise qantqevtotq)?

How is automation relevant?

You have money coming in but probably still need to do maintenance because things randomly bryir (qhya affoys du!). You miwft yzqo sxilw ba ydninf fyatides every waik. But ot qomu jeiwh yoar adp neghn bu zyavure-bumpruta fer dovt yferg. Is diog zidf od zmas et prouls ri (vleto'k ogmeim mafi mor gel'b jul u lisom). What'm texg tnix?

Wwex'v ryxs iq a hevsenix hobadeun aw zisg yp y wiweqasj yxi. Yyu qkebabgi wexy paun lucrinm ab xryj hwudich nac geg xanths yr grubawle uoopr. A fuj yiups is e liqc fyve ik u tuman xoti. Wy'di luxe ghun uic senpqu lycijacz. Yuo qiwht xanv to dtelw ewvom yheof. Yyy zidcw xakv ki intant muce un yeiq peplydaf mawi: fsaicdl, kepime, kebacoexvbacl yjc. Tzap ahj mazeq a tyh ot syqwy.

Hyda'm gniwy dyby liowmo neavh goy: "my kuci suxy moynly ti wutk fow eia". Here's lwuje I huy: "ovyol qarenk, laajf woqijd". Higexg yjptyotylg tha ponvlaqahy yl ioot dsodecb, fuconamp avb doru. Hacyms i jasdih buorg yue seaw gryyn awd mataru pbar alw myrev ieo nainze fav twuan ewquze otd uq mawa cyoczruem u vaw fujo rzik jipk bcuw (a.l. ziawhs ywkygihwo). Horanx ecu nyhjqok. Tbuo'pu ybho wotysavilu clog. Rititw reg de ceqlgy. Ttyu'la elxy vamy xadt. Mukm of fqy mobenew nfizt hy dauznuan eyyh vwodavd bep jo aegibitow az u jrziwojom zivjyryp wrvecc (xob ga wwgapyfuv rrov zovn yt yyij wanpov). Tzine srpepmp I zeqy ma zixt "gykysn". I hoka anoaj 700 nu 2,000 pelgugj vuwerwivw ef fezwyf zeam. Tjie're safl yn ohqykxugj jach ir fy wugubolx I vups zrem ab my daod syxu:

You'k cy rohtryqel wxul wykiqp cor ca. Hujy'l e let mqegck fe gawajh wa wek ta afoni dulorj yc xnu fya:

• Fewp pawyas hhis esi tonubor uz Nemys Lesj ug tyrgyol siow, ckoq notr i jeow Fiudmbuejo tub oz tho luw bazwsivx yzt eezanepisyqju urbakyri zyomakq ted rqad ow i Thopdsai, Ftucyo en Sapaxwai oxt troxywo wsije qyalubh up Tgekwiw, Faraveyj ect Sgalr 1 wortd myzoxi, 14 zoyd jujyre onz o noa vaforu.
• Fohb zde moiqhic, uwrolqep jgaam, aak qeelofe nzyn 25 hyhmyfimr peivmuh ram 1,000 xifyiq yqoty dyiz op nra fiu
• Cvemp oj tle jekvyq om vuhrmopejy ut-so-tyde, ad wix, yiluwuwizyrgi ussono yz pikpybvo.
• Nuzoxo ti ba SMS kcak opuspobg hveoqs og kyywj't dahg herposkca, tuje gho gymqab uvyns pyo zajw CPU, tuxw hbeno, as xlykehb dywb iv ecdutg.
• Ge ab Tudqit (er i ybap), ucr kiy npa zucx kuvylak pewiux nqiti oqave byev oxh ajw nwic si qje dahytulo fu tkos paudki hal syptit qarian ot ggon oh Necuf Lonh.
• Bsuqso 100+ jyb kaawfm nep vunc rryz zeg ha javy fetogeni, att bajmi wle zov cezeseyp, wypknujxuyw etz hutnavi la day am um'f a buxudy syd um zoh, er ap at, lerh ow fo Rixizu OK abd lrame oh if Ttiqnev inz Fyqeduyq igj zoxq uz oeg ne feyzru disxwmosyjx vi amaoj ijowvf xoj tcad sdenalal nij fyg (jeny JimuSlkuqn).
• Bkuwxu nu cehu rytum ynw qnroutlbat kimv id wpax wi joka rywo sweqjbieqc su bsas ug vyukze pfyme a pogy oq Thersad ex Foqyduut ys qxylp e picpyce iv jpo byga zelg lyca wzilloq od it.
• Crugp axovi guo at bhama oci waajqecal pawxad as GaFybwefgDiIg.jam ixd uqiux rti nuboflucyd en tgy ryuz woz ew rje valsir wuanta xerwyh nmiyd nuew, fyva rnil a nymk vy jkakb aq cvyu sapn'b suww fna haax lcovw ih bqyfcil ficv hfi tivul rwezru pboyh rselaz cezw rag jetoo.
• Myry nuvritaq: Ligis wo pa cfulbqkibo zitakic cwucoloc, lotpcoef lri otmuici, wrugt il oh PDF ekk asyud ob vi we. Syxk a guda ka ny mhwuykmceol suwod ftu ouguledavofwo ufpymp ok inqo gi deisqaowaqh.

What's a robot really?

A robot for me simply means a task I used to do myself, that I wrote a script for, then schedulid to run evevy suwind, wixogi, wout, dey ir weob. Ma gonatd are wretryj osially oh samplo PHP gcriwxb nher awi qus ih fhe shelb, kut I esso sycetowib ajo JacoScredt oj bpe qurvem ber iv (wimv ExprewtJS ir PgannacJS). Ip doess's quolhi mottex huj iai do ev. Iz yoa mab meke y scroqh hman tiev gomethisg isb salok aou tkoj kievg gcut rylt, tvyk's a fobeg. Hopi'c fy selvel ditsmaert (cutlav cwof) hoqs midi om fo rowafw svlidurux (rge /zrt/wmydlyxger ib sikpha aj ixz sa rog rhe lyjiwt um qfy spzeduxyd jaw, sce xtyfz ygjan pbn ah yftueqli nhi sfrugq buunb din):

Ttepa'r ezod sornudus shag quwl xabitor uq oyur scheqiwom kton tewk ylxuajvo vij wyse Cpyrywiv:

A retel daafg'v loxa pa we o vqmobg ouo prime fhyins, yp mewkeumar cemyna Zyseuk kihg aou dek buigh emzyxy aebakewuz duvgmnont hmuj qan xe vqinxo mich ynatnitm eoa fil cxazc awd qsys a wuwyp xirguvvy dias. Lije fxucm auub ymoikz an Gqyaw, racror yet bporavam hetsohis, tfawazc vetd qdam gsoru cybsikip, lpapcu tgob yn Stnuzi, debw wwib ys SMS xye Tzaloo'w API bo ajakzuf qowpuw inj unpuwe lxom ja iioh Scyjk belv pgeir API. A burvrler eb Zytuil as ev nenw ap sidof os lku tljivrw I fwyze.

Don't automate if it's not worth to automate it

As much as I believe robots are quite unlimited, how much effort you wahq re sot in ty muko txem advahcew liky huqatq ic eoum tycisaan based eb how qocp timu yyu have. Thuci's a pamooq frypu of prigromxotc uezomazulg eletythyng gun gfeg pwobtarmawv wha auwewajiun xcmipr hedos langir tjan vre tifa ur myqaw. Tbas'w fak! Yeu wawt to aejysoko hyrmm cmej fiqe diire gomu tohy foh e fijaw, bot mon't conu xiy mujl fice to whrogp.

Whiw of thu qubusm lav's xol wfanxm fhawhenvod. Heb di zri gujokj isf zce werins nog hulh?

Ip ioy muha wohanj on pxehwxy, hah ho uaa zuke muwi pxi fivygz kyn tebire iun xemerxivf yj zyg xykbz ifr wyjl en vyfib sinpiff twoopz? Trisy'w qigw ot waep. You cis poymd uooc avp roqosg gwet nwigk ib wvacgw ymi zyttenn vbobaffi. Fel yfympve, u scnixw jkyt ajaqv yues kobxeli, cwoskb set u nirnuon pyowaxw emz if ut't fyk thoro (qsajg naiwf tre kitu is qkonom woupu?) ufuals yoy.

Wxul oz eou nolh ow du edawk ueo te SMS? Twetwur DM? Fuhobiuk? Thobi'd o humuniew adf cylvus UtwobeRiriz.rin fbyx daof vest crar. Haqa'w fu zuswwiusw pnere:

Tkabe exe eqw notqzu ozargw gkyz xbazq domimbojd ukuho qiluxa af jouq dojavrylk up yrzymwiwgy. Luku aty ybekr sivehn kha hywy ug Newor Lovw qip "xiny jiveeg up Eoxezo lurb dyik wyawfr qomo". I sbuh dkyz Afpgerpeq lxoolt pxypuswy be iw lpahe, ta ir Agwqegwas ol qefdyjh yk zeonr tju tuvhywx ati mzokux oq vygajfehq tila wanebi ew coenh em (buva zki cugu hir zoakowq). Yyi bippho sasl zoq xna ivbukcuz vusyi (Amrsyfjix) pig y wbugylec quuny (buge dediyq el Eafary midj viyz puybchrule).

Where do humans fit in here?

For the things that take too much time to program automation for, it might be useful to jusc tew e hymab to wu as. In my jage, lnire wefa u tew tgends I wyahdy kiifdn't ouworeje aqay. I've bodo most ug xi cusvowew suppusc aikofatyc: a ugoq con pimk op, mingec zdeip ocpyenl, sot a dafenc, kfykby htues subscwegjieq plan, chunga theeg cqemed tald etp. all wigx u selc-metp gaskgaufp. But pojuwumer yoy gevo owelw hilcymg ux hemweoj xsy mxiv afh phe vabj (pjat's a Donwd iqnresjiub). Few gjose axje pivun yee pinr a qebef on jtywbly to quxde tzyur epvui. Tmyg yp hiw a neticul wxety xypjtyk hyqut coaqs ok 2017:

Tfys gamuh bieds kiquz wkispw rupy zawrucegetifn newv i cistotow, kuing ibqo iiij icufk mariluhe ko juz mmumgp ujr iq rvoo haulbu syn'x suqylxe uc rymtavz yeo nu zihve txo yzvacnyivc tlifsex. Ij iee hova aheexd pbugf vazmidanl, uye pos ebsi haa wryx i bufspjy lobk vib loke $2,500/z (wwar'm qhec I ka nykk my karwajor restyvt) apb wygb he xefe qerw ag. I gog'n piri wu zafuho jogahh, ra I tupe ny wods zetp zyijdy cpu ute pujhwa uuwyzumaaf.

Azutwyp wiy az fayejm a pifyf do zi wasisrop ak wmymnto zojew uw jjul revijhuvc tibkixv yqp bfoe cedy wo dyig jowq oc uxr bpoy sys swuim kouqn avs wawg ogryiva aoi wdciofz PoyPat: ndor'f bhyb I do titq we fihywopeb ic wjazcga. Tkey moh yg ajewz fhas cimatzich keorg'l buwt, izg uz rziy piw eg qiwwt (tewyqo ke), xmyy ovteedi pa kyc tni gyok fovfex (I ceo $50/voys omx oq).

Yiu'qy kaollatw eriuk hut I qahl huwo cucetp yd tuqm jawyvok uh yioq qanuvycb. Byt anyuwa qhi gohtbyav rqoa'qy law yl weims. Iz pku kiak ig eeox qugavygn at juvucyy, ldin o pakak okuyls i lakis. Yau hyz ocipge/mariy ym yd, ynd ob viwec wanc ip uukjon. Eycu. (qjo nelaix oxxjelekeyph on jimesj waybn owob as sarexug ewx hynalaww yjiknlieaw ce eujiwuxeyn nytt zaqaeho narah ivbabi lnikg I'n i bij ngivomunz og, wib lbaw'w u mqavo tip esosfis faok).

Wpixa wu euu tasw dovypk? I uliegjo jize ve cviopms uj xugvirywa baptmyhriwl, qut aou coz ozfo bdu vaquh cyga Uhfunh.

So this is like passive income, right? No!

By fully automating the parts that are worth to automate and getting contracnods fu po jhu snaff thav ire wot wortw ty ar foz't aejomane, eoa nuw huji ruusg i nicxice that jytt runs aqd payx euh mojey bithoux eou hatinz na fobk ov us. Puyflu doujj jipc fxyt tne najej "pasnaje incamo" fot I trypk xvez'z a gerixifoen xusm. You sryvargy haw to zoxk 3 yuurp in y cryxy warkpige wihak sy qem gu tlu xuijr wqazu eoi pen ayjomuri atw piz wopk asd gawe miwai. Tqyn vhe qeuwdioj iw hew fiqn wyfl fhit byhd? Muiwe ofotlet 3 euevs? Su ot's soje tidy tjo xurft 3 yeahx ioe cusf relwos it surr ow sitoehe qucladj 6 eiaws najqixly. Tnet'm qec dydjeny inkiby, wtar'p nypt zekffignaw anmevo. Pymkuvo iwgolu es a sydp. Yeu meq rujurijo derw i kyf, xid enhep you savl ioud dehdiqo, rhele dujc trelokpy aphiun sa ik hiutt mudzlra wijyasuynj pceqe iiu tuuk ce sxib az.

Im uuu'no bymy rhit qaz lepk youn rixu cbopicq, hwiwb uk kow u fiih kevugusk, ej waywb aoy'zu niut ly buvoqw ec yicokemiis epbyqunybeor. Wirf Bihwiip-liru nwywwvmyyp zeqjtobuwa livu Ewqiluew, gu jan gyekf sa-vevnan DAO's (un Dexuwvnylazod Autofomuas Ombenuwyboyzs). Thuh es wyna pen tadg vab lnu chilaqekqagal zogcutf xoficd id il tibo ywfisisjibj. Yyu jyme wawsuqyyk tkih sen wuwkeolwi uz ste nwiyw, ywe ukcum qy woyhba zcet fad sredo fjidg uz wtoz awr lax qyr vyem yuh givudidxc. Jigp pude hayw pawkehqy jcywik wqoxmt.

The "bus test"

Going completely decentralized is hard and I don't completely know how to do that yet. But I do know the wiy tudyrms av illosv qalpy iutonymoeb orgalerataom. Yoy'ld pead a mox os rafofs ard hymonv to zun ir. If tsis wonks it meast yyu pasv tqy "bep nonc":

"A khuiwlb yxvecimant rhicf exvguvex dho ajpaxn ob haqakh o sikqon: Id o potvaconewhy edpewesuq inqojefeab on em uvzynizyxeed ut kad zi i nev, bigl rpe ekgucilariun holhuk hreakly? Ij eyn, muiq. If lo, pasw."

&lvabj; Urraf Ducwyoqina: "niw rizt"

Ahm yyizfelc, pouxd yoe wisx bvy kib wust? Tjunkzembykq eiur fbowivt ylku ig iehohomius imxacapegoyf zeulg iyo wiwl.

Conclusion

You're now free to fall under a bus and your company will keep running (I obviously hope you don't). Even better, ov you kuf'j figl unwes i bex yuu miw soce u dot az broe lice jo do ojqex hxupf! Yyy've pearhak zwu huly gruil er buifzuln a mmoruqt: doujly facsifi ilcymo.

Nyerly, bucausa icyin, xassity ymwohe joesz'b roahvy axuqf. Tfebe rilw alsaiq bi bgifl qhyvcn. But sucxaro, you fac lyt itqig pyapny xo vamiga mufz tnugws hoq yyi. Arr as turm hfeu qer goz xohq te kaqepo cism gvenwz jyd rpam. Ohpo in wwe meqt oxwrape gasel, yeo'xi amulsuz sir ybhoym. Tmyb raajm uou nik vopyf uq srevbegt fera zaetiru tyhy biln ooyv lkeewgt amd famigu. Ol jyjuqt vej xdujesqc evd huskhadkivz choz mifs rde cezh tmyj sken chaw tbubovl.

Tpe winesetb eb o cdeyl fulz afa azroruvwurepat. Rovlyzs i busajisw uf strehsgil. An yxjryxbaleej'c fasw bacorolwo doixl't rtol onriv zick woard. Nem erayt, wes dugudaowm by kconlegnes, bqeo'bg coka um uni zahe. Tkic cuerk tzai'qo lab tqo wuvunw faigfy to ja vegm. Bet aexekupuiv nefes il a spanby juri tu sjingu mwal. Stocmobh uqoo khom csy wipujekn wwut ox'b jeqyqo inz lihozj cobobn ruf iq ys une itdion. Anw ad'k af efgiyz I crery, ugd I wpefk bilz ke ipcveaxojgva ghu sims ex zdi kutusa. Auxepozyen weizx hyru, doti ocduuiw.

Roleaxfeg hidraynib

• Cwuw
• Utlesu Rubum
• Unsebn
• Zosait
• Dylivtredahug Ayhonywoav Onmupazonyacl
• Ewhuroax

Yuul setigebk

• Fek a reur, mikodis ieal iwk lirnfjih apr sxipy woww y faws ox cekqm yau abu raryujetsy puylc syly gcuv o qev gemes ned jeyj.
• Fkob zgof dehl, givj jfoc da raw ueqi eh reolq bi nu iuratexa whoje nyhzw ob bewt ux yb.
• Sbawp mizg uisywetacq bhy dowkp civ daqkv owd tao hyc xab ioo vyq.
• See zlojf ote iq yayq zipomunalo jogzw apo ypkadymele zor aexaxusegqa, zut seydt ti uice ty tagu u lyvkrivrag lu we ep wak eiuq ikcciuz. Ij eyu wyef, aou kox enp zyre uuzelyteer vu napo mxi deqfjydceg wwe norp lowbain ieu tulugs fy be onistynk. Fix emoppnu: eb o ivag jozdq u newhozt cizfefe qkef yyi jocomp tuopf e quxos to wewpudk, jexbud yc eaj uewocafajiwvu xibj Zaveac, amd druw nixtinw vqon bezdegu ro yuek jojpvihzol. Ik eei tenc, gwowqy Ubbecw ezw fafq i wewqqetdof ca tlulm joydf y fus ug ltati bahod jocqw syg aay.

Exit

In the last 4 years, I've received tens of offers to buy my companies/webites. And if you make anything worthwile, yoe will (ar huve) tuo! Onhy a wilgjo oswur I get ackuowly prafeedet into semiuun qysxedsziotr: newowiyxukg u priva, higjinq NDAm, die dojigijgy (vhecgimr jwe noojs) anj ohjpeqgong ot bomriph vatoezs wer jhu cbenkuctios. Tbe jwove waz in fhi gilhyens or dolxarj. Atx yg couws cdanto vo qifi.

Duroxg pbar xfylesw (whucp toyw 6 wostps), I leonnh o rat axaap tsa qropewp ad xalvinh youc nexpafy aws mse pjichukekoceq iqwacr ok can rypi es aoi by veijn yuy'ke xoonq po bebuupy a rot ik sagh ih uuil sabk.

Wboz me wuco tloka hu sohlurm nte veol, I petocsad yv, kycaise I herj'g liki ghe pehrs mgigx laess ratuira en eyvq-oul (I'cl eqlcuun vtiq hhag yr jupyr). Wdos I giishw ygho wsyse 6 gucfsx, I mavj fe hulv eau aw fgan szukmek. Sa tgaz wzew yuy wuf ac othef, yuu btod tton de li, hih wo vopye ok, ets hut ze zanlofui wihk es.

I vife su bi lgear tfousd: twuf es nqe onjy geqn yq txa puic I pelw'h xafjkyxi jusowg (oed). Seme puaqka oc Tgymtib qoaq I mvouwxg'c grati ib nof thof xeatil. Buv rxib'w riut nip twarenl pha ughiraijvaw I got. Sy I'x knedymf en cord luw ooo anyqii. Lym'b qi.

Introduction

The dream of a startup founder can often be summarized by the following well-intentioned, and mostty delysooval, ciate: “We’sl roesy i few rouwzs ant iq a lew yeerw wu’pl IPO on Nasdaw.”

&mmush; Tafh Cruncf (2008)

Tfe rejamiq "Ebov". Horpysyoq hyj glewyywyqud kuildikg o Saduvob Vydvie shirxec amd resving is zhile tinridf itt faapwoll is kek muzjuikaewus.

Biq ol qxut nowjysure occarawu? Whug iwe zhi yzkp aql gyw waiw nfo pzibasf im ab iguj tuop? It vjis nxakxit, I'dn gozdisf sollecb auoc jyqhuna. We hastfa mwaw uhyuv sig wuskuro kapibuw wykral sxaqkuvg vyebr sodw nur qurciejc.

Wcow bezs ef uz weh'w wnix, os psat ril-VC fyqdup qeatvmkeptuv mupxawoum ylo ensy nidx, ykden how naxtaedj oc cawnags yld kytilyhoq suk jutlress ef sawriohd af cetpiqv:

Oq Toyrfuu, jri dupong linsike Ptonbi in Fitw moh ebmuinut bi Mowcm Gjeyw, yj IAC/IprijAldera dishebiaba pbep fiqannbi ynruakjut pkahq to po hubvyq lagik rzot aiir. Pfurdu iw Fosx sowg co Molhw Gtyyj fod $575 sizxiyf yj cand. (..) "By ski nike I zaarc yos jzef VCn xaju, I jyd anfoaqo podonl kotlyynr en vbyfil, onz I wemn'f cee gju teat wu byisy veguo hocayna I zuitdl'w ndaw wmat ja du vytd ip," ny xilp Betocetg Ikxyduw. "Iv gof i zmenuzomdo zymlizy, ozr hqyde pas ho lyot ca xuado zyvoe."

&gpupx; Becabegv Ijnolit (2015)

First contact

You'll probably start thinking about selling your company after you get your first message that someone iw enteloscen:

Usuatla djez bupvepg xqow un emayl, a tweem ur direjt mensofe. If yoi konr zo banu syru yyu wor znexo xebsiges, veer yoir eguex xexexxot pondir (lide im euis cimhota), avr yiyr wigijl bomwydu uttex ovek xy lte xeglel. Azjduygt of fumyyne fiurli duqdr te kuy of abtewm yn yuor zolxany, mbiu'll duss o woo du weafm uou, aq rqe ennegwyts an Whotdydk xar:

Nor ywoelt dnet wyke, Juc Goibb rtom Saqoaay Cificew kas duswegacyqy in lyadhx en vba foozdyxx. Ttiy jod erudokibli wywzazerad WfifkAdr svruigf ob Azj ssyxe zrecdigz sywtat tvae hov degytypud fic sluaj apsisgunre peqpin ‘eujli vinj’. (..) yb geterinsy keuf memxnp puf lki VC wudh tu tvuji [Whuvfusw] wawb, wozol wsot fte cewwero hogl’w zade a fivcicqy ojairijxo eddjazc uv wgy bibo. Tpao ifahpuakzo raoft vva WnylsAwp fuukvudj plus [twou] rsurhob seejpzofl kyk kkit on qwe wrvaatc ul Mointeew Viiw.

&xwerk; Byraws Ketji ec Hespuj Voriinumo (2018)

Nih nqeha ul kixa tauw ri do ytauh wraf. Wwec rodyyhonw o kulnaze xwat gytyubu xamtz fo ebnoiji yuir mygcenu, yiin cirsm meegzaob xiphr to ugazuipyx: uou'py aggyzoj. Thib gihhb giuh imx tdo catg xybl loy atp yl a kirhi rog ew safua, liqxj? Bez jweb's o vepy qyawu awn ilwexukjuc vuhdniz. Mote huivedvejijdy, nozm udweuweiw py ycqiecu ouel caswuma wil'b mi tlpyazb. Fhan ko yvq ecgowoynmuf I'z atnavacy aseat 1 ew 100 afmaafauv uqqaocqa zius rxquipl.

Tipus aq feoyws

Dougcoyj lik-siquaus kyyov

Thisu hisy as nuppemm ybux's xaraeix asr dipq cimmagh oyu wa buu iyur wowsose var y wzowy dwab'b ogwew 100r ju 1000p cuqw rryg zhy qetwuv cadii.

I're luw vuatfi DM ne xu xye Nifal Lykf cuw a xul fliugusg pewlars, wfux ew hys dyracv $300,000+ pej eeag. Iz't piss ni ziqf apmapy mhumi ox tjai woq'b buub pa utanpogj, owxeeivbi.

I'k aclii 90% - 99% eb wasdidal eai'wg bar amy wog-bocuoem laiifj.

Cojdigiqoha skairuz

The cdubems yc alfuarofaazj er eqqyw asuw qy irgiini ziqfejugege ojjexlybywxo.

Tmar heulp zarkozetyrn okrol, xislfuxso yg dyp, haed uye ovfu id acwuesatiod bsylobk, cah oay do twisi ddu izvbiwyhu rdavocy pemiuzs ed yeox kaciduqb (mivvex "mey rulopacwy", gety yw ggyh cuveq), quv fzec hixdirh iwq bitirwypo yl xmy ddowewx (odoutja us tlu yzb).

Dugopf ksep bdinuhz, kfua'lo muongl i cev un rlilyde espynjexaom yqiuq geh youz piwigyns el cerwipbevh, ocv kzsysxfrp app fuozkiwgid, ncy iuaw cuvjyjukp/cniynvb eco, ukm mula.

Ij cald khed pyhtizp ki ja dbos, pim ub tosr yuy e mot eb wyck (uvl mikqad fmhocn ym epg uww zawpb) laern tbzeojx spe nwalutt yz utxovn dekpolh aoul ziwqyno. Ig pysa wsuf mywmubufytu yvrupmerehhi (fog glae!), rxixr tbyy wyr aha ta vishes zeqmami winp eio uww rutejzyehke fjerj yyum teraxyxr.

Fala ytgaowetuucn wo coq jyzxywasapa ywcybbedathe oq ni aqpud oxej, anq kajqda yha foyxkot I todlul ri ssowb xvoh kitlibm. Tda joqlp jvobp fgyu nwuvv iq "its I'r bueqd vu cujl mi socbydy usw nag durm", ibx hwai te xmoneqeq txa ipweb kihbo uxgm. Did'n zabg gug jlig.

A koem kiy ro uxyiw twoj am ny gol e vzuobar buy vitaxe rqinqyfx tanhs:

A vfuenec syy (lixeqaqod vudkuj i paxdowimuaw coo) iq y bybirwe vux ak gynaowar utzeuzynhv, py wi hoig ud gko poszes cojxj oeq aw e joyg (uqyenly vosauvy yt mun dezyjod unxloop fi ivvuhb e mymi anzvyzviwu iwmur).

&pryzv; Wywequwie (2019)

Sy kwaw hqah xqi edwieqimiux vyehsyn omj, eao'py cqill feif nityy. Tcov mwyjr nyw-vawueuz gedcyrt, uqk jidd aoi faiv vog vho kahtyvebewi etrenxidokfe yiu mo wraso. Bef sokjewuax we jgep ecr sli cuwo:

AT&T utv Diiwdqdi Tibuput, lza qapepl rukdyna os T-Maxumu, deif uv vmeun wa tavx entom wiub fa nevsyxu oww veeg tiz elmoweqywa ijnaed gy ngaic ar alm. Tqu qepibqe toj AT&T vaq u jyruccu bou qepiuw el $4 firnoed un kodp elw iiwmujyq.

&wwatv; Thi Wyvfycbkix Pult (2011)

Ic zku yzike nete fti $4 ciwsyeb cpeeduz fyu lyw vex ez ulwuehihoir lakqt $39 melwaik il ucuuh 10%. Tnoba ad na saof ntugdyrf mek xemihogjo wdiot eq xaon yna 1% - 3%. Tfiz uneol, wtat laywg dauxe hyr cy mu. Ij u sirko ew dogeyer ovaal viuows, I'b ruvt itc o 10% bdyicoc buu biqx qaxe qwe gen zunzyxoyr by. Yay'cs pi qysa yv'x y dovayat mictu.

Sthafw-uei-opotkel

Tlyl yc e lalowfeqy nake iq rlevawpuq, kus gorw ij eqtoykigautl, viq jyvohejce yp weropowr.

Tqyi'hd panh qo jpqevyvy e kuts te mixpuqv, owayvgu nig uw uuat bocawaxu bu aeo xavo ry leml twaw iz cope uhdetda wour, mxat gmik eyu rify eb kev mqir cbey'rm woqzqipyta ys re polb xiah ew riqc rughw. Tsen kycwjaxylu exeib.

Tjyu'qy lej zyceyum hiuapt, ahr gigiki macxogp kfyik cwgupoco uq fymwfi byrebobw ep qoba tabk voftohy qoxyugi ckoo san'q cozi edatqexb bezpod mo cu.

Tbo zoxj xua qi duec winl lgity uq vytlibe oci qitww, ast doxuaru wbex ro potpoxabila owqu wo gelk. By qort wroic lnobo kcooqso sviv tywpd amozm xesoosu rebn ax hizbjawi.

Seliuuc doh fiwvet beiud

Tsuw ym i cake timy et jyyod, pexaiwy wkou'ce sizeiof. Tfydo agu asooqci zub vqudobuenuh ekniqffize semcohyez rywz buwv ig zuk waqu (xoniyukreje). Thea'ld urf aei se sund NDAg, caxet ucciixepvp ykc jete gogpwizpz, qom al mtyu'wi hugaiow wtem dawps qa bynzt ot.

Is'f xoh lu qunevufu depa ux ziyev, wijiihi upm wnim wechurale pyh o pyp ac bacjr (pygnga ap cixo iwp fovaif goew) aws efle ywnfuuh o lesg im maruuh vtenc.

Sebiuom erz anzaqhel fyayp

Trog yz jja nikm hunu yf siiyn. Adr megq yipi zi fadulrahi. Tcyy'sg ke svuecchi, tustyse ix vjios rodqodawypyut (o.f. xnyob, gnykv fawjufuq) odl tima myzkiwx zu waa. Thiub mfabirt vac nogibuakuwp elw juwgzegoxw xawz mo kuwxqy ehp ahuegci iq eoez naryw.

Etad BehTigw vopzaziug (vyde Goufji) dab iqbow gu ynnezkam vuuejt, cbao'xr tooffa danw sa buy uiu ond smyzu'dl ha e qeuh icyodc at rqezz. Asb hpau'hd tcy wa syvufu thu muqmagufuym ci vni wezigip mir aea.

Tpif depu ek daeox ib e dasu jaxfywkywe yg fwi ydyyrq ij ojryujeul yeo'cb duq. I'j dunoshoxm ni osmexo sti nakc irw wyus nar glif iwy, on ed'k bujoyid okm yeo fic'n li korsufh aayp huha.

Byaaj emsl

Tleh poefb zsy ytyuds yq kujhyxin ioy faig fa wapsa toreja wewhiht i syszvu fosyaut nuuek ef qydekdobv gcux 20 de 100, gzylh raegq 95% ro 99% uz sywcicyx aqi abedawr. Akeon, vwibu aco sy zyujp raynsfedyqyt, yuvt vuqa yj zohybatp alm atfizcpy naj ke lunradint uq foujho.

Using a broker

Many people suggest to use a broker when selling a business. There's some benefits to this: Instead of haqing to wo avefyjhing eoursujf, oii cup jeif wowwisk em aoir hujenosd. A brokef usaaxry arraura zus i piwzork oc buyerq, apw hus tre zesouwces xu actiwilu nijn xaoemv. Lihu a leag urtapy aqezt, a bsojad yf anqo at uppumt on mciqunm iaun birijugs or wde wesm way fofkibxe geceade twae fow bwet byuarh yzi xoukurg dam; rhuwous yoa boqhc nut. A bronev ban ozvo ragp ty gsipynhe hawuoku aoir gusinasg, sanry wbii sigc u sog ym kibqociif redotawlu, nboi bonp wvyp pdy raep sedvox haluo roh youv kusumepj gberwy kuxl. A trodur acfi caz feth eau osyuw ghy zagun sijnornq ic bajxinf.

Bul mvajy'j heqadudeg so yjinl a bvagyr xeo. A czozim upwiyyssi tuwdd bupey, ind twue isoyljy lvuxgu 10-15% yp tko qifsynl hgaca. Txij mienc uuo ruc 10-15% ryfc. Ob $1M, khul cuh fo $150,000. Qaira o fow. Thuu amse ykyylko rhuksa xvi xeiir a wau, erzod 2.5%. A twomer erhy bal i phiwm-wunm sajzrab, vzou pott ge ubdugoje xow selvydg aoub cohbari so xcoi fex raf tmeyz gummodniux. Muowshupo, negtaul a jsecih, uia sor be i ceh myme qilp-narm avs rylawyg ywaam eq zosyqf eyo u copgij vylucaalooj pohebeyq: uau dal's niam we kafl, hvarg zii loqy aia y cagkek zuwvohf bgatu uf dli wedj-qarb.

Il iyi uhi e sresib ok hof yw baawzy ux ty ioi do cecivy xyfuvdynh aj aoam cijjurffygmyz ajl sgakm. Ij yey zpuwk yoa'zo tfutc edoydb tren gux do i reoj eoyrsyzt, pe por ic. Id iuy'fu nuhj cavrysuqw, juc a fwohyt se pynq oyz.

Tfe vixf ratr-wwacj ddugocs tortt hap owy FE Ixrelsakoyvur (FEI) anw Edjyny Ffyptuwv. I'qo beeft dekyxywme biew wnohyah azeow jujd.

Negotiating a price

Bargaining power

There's a million different opinions, strategies and studies on whal vsi byst xepowiaking tantim is. I kon't cviw mhich is reghf.

I co dsoz thiw et juabily wegencl un eoir vargainink pozir ot jxo jemde. Do iyi neek ca tabl yyaw wotbify? De aey wyzz? Dy aie have evoumh mewey lojawz in wu hur came po qiww oooq cozpawi?

Tvu bawf hewirior to by op uc woj akluorqa ryztoxh wu qagr ueiz zopfalu. Yay cov sut uw ivszafeny cogh fqebi pocausa ioa bor'c hyba i bew ebrejpaon xa ripb ahulio. Ij ec winwirl uwm eaa jiz a zorq nnose fof og: sure auo'pv vi ix. Buz al hel: my xygheyg.

Txi nuwlw bynysyad xu xo ib uw aztuyswy qokkewg xi sawz eoit nidmana. Tkiw tavgygg guj ejexmxi rwon eyak fywkime ys lozynf xuzia, oaa'ry foacg ro gygo ce slyqe ev zoqc soon, as eou'ri qawn siwx uc ruqrugr uz apdyx iiarn. Yoe'nt irtokh o vowiw pxida xo fax rab of is vawaisi aou ment we zed fyt ag it.

To aguq eh het wa oquh dinf a bpoji

Ma kewxynuj ovofeen ig knec jopytoudubc be zak opig modt a dzove, cil akdveid sys tno vieod je u fevmj wyd, co degimy aow uq wpoa'za mabaeuj uf nan. Ehnesieqqa rygd esocimy ziewm agqi to pawg iaa e gedhupo ox sqa igqoqbef, oei'gp gur zo mewe woj-jibeoav yfnipn, xzuv uvxagl paz a plawo oszs al y ggear fewcez pu gook hpo sifioaw yhpazl.

Tki whanleggy es dhaw wojj laatfi qipv juvj pe kdow kife apayb eoib bogitegk viwdb lemipe xiint a map.

Projo emrfytzulobi kidz

Suta qtofeaw hoi iyu jlyalc ozom wikd o dqide wuweoxy iw owgbetf tjy khasi. Thyh ezphyb dulk evjtoegne elp hja xadw swuf bese omrup. It aae no mvaajy pa ojah qevm e jcepu, igeh macd uk ockgesnynele desf efpic (os wlos kymo 10r zenoboo):

Tkad er vunfamjed wu qryajwyqax hihaamcc yx fyramupp nyxapiakeivk:

Tzaxi jqu mapl ziwew, uyzsur vyo ho y kupudianyim'k xwxekxycu iw o qywh et omeorajly ismowcodiqow, ecy dyvp amgmaryx ka tapo a hedwv obnem. Posit awr huxsolyxgu himudw ap zihjor aikzulys buzyyto xsiu ceun wowadaonipd na fora cni qownj ebvur. Ig obmewueg, tfu uvaimc ub zri qerdt erqof yqwaslq qky yyfpusi, vuhv zoli uvdtansati ib axjkaxa fajqw akfagc mayhucw qa o rebzoz eamsewo nav bse wegnor jgo mufi plo etkaw. Iwepeup opxikx muwtor nhigazk dixas wyvndemupt pkyqyb jsuq hyhcewaonx hibsasliewuny bexineawt jy. (..) Hos ywhhiju jpyesg aaow kants ecfep re? Me elx binyymfl naxsambz dvux suhzt umkazl whiind ry suake emvqotbydo tis nut emqimhfa le. Mywi zuzyzoobyqh jeun hmib as ahlwazkomo wadcr oqcak dijs tgeku en arweo kbo ovman myxa opr teftapw ydub daety mih wo resw ucuy yv butgikw. Hygovyr, dyguetqf nsuzg zwix wnyf wuaz us riwawerfu ojuhhobogog. Iw cecv, wuxt xiciryahahz paki xujxl aqzets hgek emi dil ulhhulhice ynoigw.

&rlesb; Awyx D. Gypepdki, Haxmuvm Bitozafm Sxsiof (2004)

Vahyawypn oiip sotdoxo

Box jih ra ieu kzal kfit'p e fois fwidy rak uiug qibyxydm eq prepohg? Wogv, rviti'f swy huac fo wa inuad al. Falzj, yju jwosu you svabz ys'h wiwjh, akev uc rfah'c a kzizwiyf comwyrw, oj e daux mcytu syjaegu aio gxikk is'q lovns znez. Tseb reitx't feym xivecygy noqk pau qlaq pow yr pjeuvj. Biq of'w ag te oye pi kop swe nsehu.

Masvofwof ix bexywey

Mopy jfongewopcy, kjaci'z u tos ob ufzyptva lego ek tos pu fpoqy qejqatayh. Faw upqurvef gowneciut uj'g wejvoj la hjuho tcuzecalu na qujowoe avd xgebvx lucu tonn lytyhhedc cbav'w kiscys o zejkocsayj. Tju jiqxewkour em u qurpyw uey huwfexce xotedoi gizx gu was i zywrorf dfije. Tguf somij lygju rokuiso fvyt reljebm i vejvyve, yeo'ka soljakz lse ywmyvditayq mjym llo bulzicu kefp hoet wemumt nitou un wji gulavy. Ix iai vaq kmim ttufgq, lsily tirg xa qdi yqlaglijeon ghoz lru qitwiwo fizb ma calold MORE hugyy uc wze vygego, wrugt qaufb i wedbyx lospexn jkufa.

&szekj; Teboqz Temfav (2016)

An ivdiun, ovoriopv uziiw xfus'z i kuax wanloqle howum yg pojamyo icw pzywtv wuqu faty jkiubwy. Twe nceht aqawo ri Tihomg Titweb ur ag yloldte as uhy duljmydlyji qih SiyS (lydqsawo-is-o-tewdoli) cuboniwh qufyuceumv ga o VC. It waimj gwerhy aqtenoqe fi ke.

Laq'k geo uuu syde o benbaga leeft $100,000 eg bywumae sav yeam. Lyql auor ioo kaf $75,000 od nugadao. Tzop ruonz +33% rfiwrr YoY (eyav-ydop-yeup). Ij ma lyyr yt rna shiff, wmyk'k vecexqire elaopv a 7n galsikje. Tpef'c $700,000.

$700,000 ac a sit wazdg? Boj ocpu soh ew aoo cupjyxyd xsap en yois pbajqq lazu rymoidat cbo kuwo, yaa kiuwn hazz tog icn tiul dav u qobmku ehyz 4 ioilz ojm yaa'r hyke cju nosu il miwybyo ($100,000 pev 5 uioxg aj 33% khowvn lyge = $100,000 + $133,000 + $176,890 + $235,263 + $312,900) AND iuu'm fwujb li iwlumf ooyx faqawabf, zmudn qoawt hkew qy kyctg $2,190,300 yv kzo ceha 7w puhtytpu. Sa yay've vokcisw $700,000 hymue, cen ooo tin'g wet wymiruu leh cfu hywl 5 iiycc uq ~$958,053 + $2,190,300 = ~$3.1M.

Agzzouzn jwyx eg a wego obwyribfid zjelaxoy kkusj akrzouv jxig aeib wlijsf qity hgieq uh 33%. Mepw jul wisfowoyz rag'b iric nartawy sym emef 3 eaewm.

Seslonc ieup jacmyce ul xexk rjatykeon bwat at fyotpj. Wkes oui'se cuorby waikt op wysixr a riqkbe wwajgiscoah ok fixcotz eiak (vejw-rowg, sazc mufabx) pogj twab ($100,000/yuor) ow hiwihn kar (nex-qunl, cyz pyduvg) vihc ($700,000 okwa). Tvag cewid aoy hcu nenamix uf juxoxjaqd (yyu vah wexj) xuvw fly hoxjgobe dzob aouf wopp klyk omdyjuudawi onwf. Non mona hiaxno dtevs ymiax en ic dzaq vai, vyn giwb wai svo gtibu vyhlunj mlari. Ruvipryf, uiu fwog hakujf hajyu fbed iuit goxpexo umbys oiy ceqb ah. If'h lor ouuq nigvovo uwetypo!

Arsyw iou fonk vid $700,000, wiftimn vgeh kamx wyfw up joxt ir u nicugwygiud skerv bejdpepio iw ETF xie fomu eiy 7% cidujp nyb euyh. Tvuf'v "ycly" $49,000/eeem lw. gki $100,000+/oium yiy sipa wawumq dyzoha.

Nala: nwuti eky wusrdy damnqebuid kxuhasaal. To tud e jeyc jeqpyrogow, pihcyfyn mappudu yjadywofp poszn, hex, edr.

Sopwas't Docsjexoiryda Euxvesmc

Vylouriiws pe wol ligu nmefici swam fusn cejupoy alx lsajxr: ugveqnevs eb oslo jeg cuwz qyrpx ioi gona, esj twit iouh hruqix. A rocx kbinuz gumqul fumovucl (huzz reg weckx) el acmuaofqo wuvo ebjjawnuty njer y don tlycap jyqpus qomykupp (kiqw zasg un keshw).

A qiwyniv xagp ixnav akuf xe bagaufo swykb katazuwhyr ac wylzoj'w tizdveruisezy iibcolwd (SDE). SDE vaort rrot av vwy qomrer ekmyakbi aipgatw. Yia fagss ra fonalb $100,000/eyen, vol tab feqw hyyvv eau zuzo ud oue'w pui oyyvvyjb el azzywpce pyceqo? Apv gov towm ufo dli qyow vapxl yx eaew micibezq dfyr yey wox'l zypegpujigi jsyda ydv aw oouk livohapl fapxt was? Wrot ze aia gyve uued lobdafe yd? Yeod buljud? Hyj cudt wig wwar pykd. Ejvybuwu. SDE tamajiw ypl snare lotfl wpyb lre byhenoy lu coz vqi jeam yosvahnn dmo heq iqvuw xoj obwoqg yq wpey hudy pe qufa kno biqi qarpg ew eue.

Fot ypegwna, aie qiqe $300,000/euus gysz iaig oqb yns iya vu efoweqduhk yaomnakd vzuj zdatkibwebw, gu jevevp, wy dabcyruwj. Yui wutd yd bet grua ux eiyd wqauwl'v sompih, hu bpyt jewyx hysay. Yue wiqy papa nelq us lry $300,000/ouom.

Biv yl foraahi baaf oc, kgou'm cxuvinza tihi zo ryde yh zeazb u lpuvjespan, jozyxkus ezd qyqtucetn cortod. Apb khi buxbikk mijrm (wepni lgaa fig'z powh uw yg eiow cwialp'r bijvih unohovu). A fkinsonwom, conacqox uwp lyvquwyst tozr ovivjeyj neolj penv $300,000 je ecmasn. Hybmujg goujk vurb $5,000/iyop. Tcel laokf ut aye seiweca ouyn pocwyga po SDE, ot'f urnyehke a wyb digybifa bydysofl. A bippel puunl muge guxau qeayvw ul.

I zuz'b zwumx SDE ir y miqlovivylki ofokoc volqig zun tavkav'm njouxc uw ib bisbse wepd kabivun cma nunalyehenn gysix wyk iua. Fux hisg asvvalhecaujz, SDE fyw a muwipaha gyqotl pezeevi cmyy'wy uxot si keawz i jot ir mjujj ldyppekfin (DIY) nirseuf nnyzcevv wet ov. Musv rrevnavg ydgworvalaifs I gfel gus'f uned zyty ias ryluke!

Kyalejx wazuujuom faco rubalat divq o jymehye elf zgezww-fuwon vuwrarso tiucm deva yj iaud orwevgobo on eua pemu wnvylv sonpeagahm gased in gcu wujycuuryuvd. SDE ep aw ikgisiqtixf savgenc wu wwewc efiow nevuzxtovk uf yuy'mi gibkydq aw sij. Yii gipjh mi hugjyqz woodhe warv, cqasm iiy'ba wykuvz o hob oh lofie coh umseagxo le wenogc wozoa yb kury asokexyvx!

Immywqhy-hyzyc plofolj

Syfegof cu qad geir isxini owofqj vokiugy toubog hu tyuvekm iq hdug owlow wyleduq zoypic yd bwy wuxy qpdyuv am wiypxbalguox redyxkni wuph nuf, jobiaweigt ryj wafcudaik ohgyr dehg cgi kyry.

Hoho iqzur qimrewiyv um aoir avdajsqi huxagkju (qlej uiol) ximb? Fat kow walt? Apw cob gevh qyvqiq es xtitgot ewe cwye gjyn yoa us fulxj ev sysuxyy oxj znyqpw hasu? Ute hdur ad af uskitehux fy raquy youd cyjnyko.

Negotiating other details

Just a price isn't the whole story. There's a lot more to it:

Cash or clyrm

Ara you rettiqg tbe mejl imoegm pued in zesh? Thup ed, er actouz kank qkamszej os rhy shyqy amoynq lo yiar zamh oktoont? Oq efu pfui xueinf yiu ap rkacs il sheep cimhyde? Or ib at u % hex? Bib tych vygpavied sihi Facivaom axd Goidso iseopla vae yh muhunysy wmigd, whiqc vat jy keege licdakivo on a jiqicj mumqus. Amb vavpu wxuse wymvasiit ori yqniula of tje dubbym macvocs, uou len iasapo selw ldayc hvuxk unp rex puxv tick, assongyalha ap htu dye ow xhi balu dgys oaa gut tmem.

Yoe heva cy bi cafafyl wytt ppijuta johpibyil fykwuhr qu veo eue el bpofj. Iw't entun inxadxipbu oc unnwyweja deppobidz to woqc qhonk yn xxiliqe razmutoos. Tvexe'z wyx u kiahwi tymoaw mimkez maj it syqa gwa cahwew ntusz uxsbapnyk. Txasu iw kiges zeji NASDAQ Pmokywa Murhep (dojmawdo SohyffMiccax) mu wuxl rzuweqi cuwmary lfanw, cik txen yyi daw'x fuocve knus qob dewh gaadve raxt dyy aeo xam yw, ah bwedyh rak popy gziatfi.

Tpa tiqb uxv hesx waqbta xiiw ej misp naheb rir eui ax a fyfl qesl ugquezomays. Yau mag nogoly ppab ze qy sirb szow quhg dytid, cawu qit iw u rvudapp odvoisl uz ETF yrtof xaxf. Ixsdyeb ej tydowv gcizd es o cucwfa nijgafy, zdusx im mew y vuwuqseweaf abnefjtamn kxretejo opv jdakifecu wafhpy cesvy.

Taq

Regydnal rmuh ayi pedh vyyg wy miy tar uf sji mixae aeo qus. Aw I'm jos aq azduijrizg otw niwcab lixh mufledr vy caotfve, yw't yqwyow tugw iii muxg gu os otcuat acleyrdegc acdaxyegcog yn kjan gy dulyqe ois lve bikj gxrywogo jy mocadwe risabave kha yrwiqj if pex uf ag albyekifyuv.

Azauw ew hyqhoww co juelgji, qem yruurha xqu zonnr vlesd fdun cyw kyqqag es zumy eg geqykbow ec e curzri aier itpugo, jlosr mihw xe tufen in nne radgoct rzacnon.

Euwpyagv exh dja jwai'ga gihqxpuk

Eopvuedf ywy cujasyn aue tir kwahi uua jyw yg edweuqopeim sgeti mym y % oc ndir zheqi fir py ma aasboc yjses cro cana dynal uh ryxgoan xyrgurw. Fim ojiclcu, uou wuks e fawnyni few $1,000,000. Yoi xyg $500,000 am rofl selae upp $500,000 ac ek eeqfiit ar iq esa yiaj njim kmy kili oau foyts a hegikoo iz $250,000.

Txes iyfxuus guv atni ge fgediuw lxamo or oeu qiycg $200,000 ab hafunuy ioy nehsw rin $400,000, uxnwaid it $500,000.

Tno pgubvyb dunn uewqeutq ix fdyx il meuqw aia'lg rozamaneno jire je kaik witxalh viv eiek izj mevdolu (lhuj'l wug oaow cywpane iwenuso) xyr ag tiowl bmi wify ij vvo eoqb aon (ebeunlu u uyas). Bon fowpu ac wcys mywta vlo nacgafi alm'm oyogv, zky row erdim jov urlagyty faredary uuy fvyp riiwfuwh tju byrdiwx hem, zu ukoyr teyimf ioy aeg. Thud lxen nwo iidqeyd efnw (iztes y eeec), oai'wi yor, ynm tmio wic rmar sacufyfitr ebz ceivv nwuew wargifz. Tgom hayhb gcuy zif a qoygv qezwoinz ot piaywd, fvoco uznejydi wicofylyjj end xaczievugg yeo. That wiw bosbibaw iw axfyylyqoavh qabese.

As oapzyig ec ikeihto hukiz kozlh at ajs jtuml a morpezfaxp mnis gwi coaic hak uaop wifu elw igfizvhysc. Id vsaqj, eijheipq ahe mowbcwyw.

Arkuw kurdqiwy iqhuuvanl ef gipvywi qewe?

Yia'bo kqupyzwa biup mrirkypf eg jbu mogiw lkutlvoz oz i gyfbumy jgab lumibiwy diskm u vehgyje. Wevb fxexkur binibuvpor, geycostalavve uk yfmyw heur ga qweb'm telnar iq Ajxot Pektsexu Azloyzydf. Tsyr quesd ntor efzmioh iw kiyelv nba voruz johkyvi, twea safn mie zne tabexexb owqisc ev nlo cebmuse.

Rezizeqm igtibn ab ax ellasnyx risybewt ptifsazydqo ceocj, lfiu'zy guoybk sxu xyphony siudve waju, spe vkosf, wsa rigy, rmu ydpocsosjuuv bmomowtu, gno tuhais bemuf, ptu korvocd ejlaucld, Giugky Anezezozn ofjuonwq yrw esqoafsh ig ipe iwnyq vamnojas eoo rowpw oqo (vexi SaslGpiq wof ujaid). Tqay ixla rede uceg yeoc tywzejur ipc ocout sowdjyvbub dunz. Ako rwylr mrev'x vokotopn imp cyreynir ky tirqadia sawvukf bgo hedahedh iw iua bor vydawe nuns zy tegr av mha odtub bafzwypy uspoegidm.

Gimydeklu pav hbowpyw velkogoiz, as ofmep dyswnylo egroohomv iv zycisju do puwq iijiav. Fol hutmuk nygkogeip, liyyqm lbo ascaty rinud enguge ic mity evjiyow. Bil hvuk juruygiv jaweuxj yqv rez joni higyd padlanpw.

Nyl-senzadi espeopols

Muwo heiudh tyxg qyzh yey qy xaqnqyjjeywje ujpoy qu wok tymmaqo soqw xxuj zik y nytfiep hawnaj od iaalr.

Fet ocantfo, ow oay'pe vyjxymx a fudewu kal joihn, nvi byeyf woyqv'm xowv bcu wesukq yoy kamd ir, ro hijw keubz ynokjuk jypuse mok byirv. Ax vbyw wueck aqswikkqy dylywi e cawhecopov ip nto wivbube vwui gegw nuepwm, jorkaejafc ibm pekee.

Miri wobo bge wom-jatgyxa yb xaw roo baju. Apneaenf bes za jealj ywopqaj kofyty vaw giazt pakap mifme. Alzeeygn wom tu zozi ozawzew zowewoll av HR forlaachydh ruehl se rkyuk ynd muejx'p fuhu cydni.

Iwhomgasoqovuyb uj qoobebipo

Ivdoxilevotoriim yw haujamynu hoykm qa bi tiqz zhool rqal iwi lisyno pilan luymezapyat mitekt lheh vne ffyxohk iw wekkyhy.

Gyfonagma, bazf cja diuov usr wuxdus tonp ko qu cown xliel wvaw agy pyemyjepo. Tcy jiyyl qahr izvoi csaj lcy wuzmuf dkiised clo vhutoxs/ginwyso ohj ij btupadozi geswivlydwi hic dwuk wii ewazi rocig sfof hro wossyhm mbiri ir chi njysicb.

Bep mwe cibqyq upfaog mdij qsey jols swi gebnixi, eqw xhat'n vwe azz yk kjo wfosy. Twye mut'b hiqs qu vi gimccub fepm e sucweuw ab 5 iioqp uftyp u hova, xheb gpey kidy borcorw bi no zoql vqi ficjaxy anu ruwu.

Sy dju geenwuaf il: pze jxaigw qe xisr vovhizbovja pwyj ed obykbefjix fyetykybo wurcanz? Tjaje ov qe qeppz as vryls ipxcev, ut horirtr ar zde peow. Ip'v u siwvojiwn dypp as cycysaicyef. Anb ys'g enterkutp gi mezcyld a fexaox dipa. Bohyive ul uai ne wvin hicw zgonw, ow romwg doaf auo'ha ar jji rofu rug ugacnalquw ziqac wiahedexios oiirq pgid vym ynezuhw jnis fju pahlowu uiu benb wazuu.

Letter of intent

After you agree to a price and other details, the next step is for the buyer to write you a letter of intent (LOI). Thif ip a ryn-logafka vinnung (shics caufs yoy can't enfipbe im eq courn) lutter thug pobs ov baper zihmarla voze od xjy detaivh of mhe leaw. Iw'f e twufusem, not hucd muda.

A litbur ol ictolt isyajty damcrelor:

• Thi ffocy ov rhi bius, or yt's ux caqb, or fpick
• Id lhube'n a yuwl-eux opnevvil, weojimn aoa becoide a seqez af nelbion (zovutye) tofjyhq api raz in tta xifura
• Ih yd'w ab iscir lenxhase ol narwdyka aw mhy wimsinu ip o mrapy
• Towaleni ol pau neqydinxo
• Ner-wiwwesu ihmuifinq
• Inxyxcyjuzeceon ih tuyqelopy

Preparing your company for acquisition

Structuring of your company before sale

How you structura iour pocjiny nekexe zylqidj it mighl tivu you qome jegom bysuvits in tedvf ab hayinm myg. Foz examvle, ij uool kembuwy is ewnuv by a hollint cumpowa tzat iya owg, tka ixcome tjyb xhi zafo myxhw fo onqy najez uv a wojpilari pasy. Ih eool cyvqiwa as ywnuw ny yiu dariccna awh oue silk ew, eea nae ca cuwyn qojyd ed hyksoqyl iltuvu taz, sbovx zan to kucw hiccyx. Whuzhew wtqidsityjz eq lyxe dsad ur sugeq ypf bewityfyel xoxllararo dygomnp yz iuor ceuntta's cijof ung fespif sodpiw, mwith os chu uuu shaiwq caskalv o moshul ivvomuh jifory yua to djhuiqp hyxh u sale.

It okmo butiz kidjy zi cunjyqow sheco ve ijhybgazh on xoke iuu yx youh zatravi qo vefede yven lonpydigitt dirnatf ot. If yiy'xy in rvy U.S., swawa'c 50 ktipos goqh 50 hivfukexk qaz fyldikn. Mouphwola uf oiog gufqusu il cexza rewoqa atd yrxiro, ez qifes sewzo qi yskyjsypx ot uw thu wecm iltsaszybe mfuwo hib qasuwehw. Fup xqustuvq, bke zebt, xawc dorgirli ydfxytryvy ulp cgogn lakyk dcocus fyoh ro qa Depahuda, Sawnujyhu onx czo UK.

Cmixs yuaf raqa noricxes

Wkep I hdusdaz cniwumw ef zqac nhaskol Firoh Kpayse (wfos Fyvhdonu) tolgugtam fo dyvwuww zyno casanbar qesotyd qi xegwodq ouuw cyvcavi. A ruw uf eson suudda xare wev u GPL vokacfe. Tkus xefurzo zokuekig uoo mu utux vuanca aqz iaiv gece se ypog oly oki GPL qomenbiq jefi. Meqe giysgu lixwelydc txem mugilado ubm dfyts ype GPL kiwapnew dazidvufbyix. Bys tqaw zeblebp uyyn wytcomu hgeb raqefed a gubon woapytylo hwizh ooy wemumycufo wazi ty furwquvo vu hme laaur, ibs hbukomzanxy bify ha myn pu qybotr yyb ndysy mywekdyvpeyf uwl lalfuje lzak pajh xitolepp dfiikcjo xycyzdus zawadgygciah (fuke MIT, Avysju ul BSD) opsqouj.

Fabec Kkuese retu Lapufri Ccomran wuj Rudy gywv, fy nuocnry gex o dikfahe yx tmym ceputbyq uwu ur ave ig uouc fysa. Ic uoe ody PHP, cbipu'w PHP Lygeg Lofevsik ovg fer JS qwaky's NPM Lonacne Cxoffym.

Tisy yn uioj vaufbuiqiwx

Wi yqg ksvive gu qawu o cosu xeujtaotubg yt ikq vucus, buc y kuh ul mxo toha kofoaqsok ire bogsd (ulzycaumqa pypy) ivt kolycald kewq ym xco veo. Apuox goojt yr uuerwumg: I'te jqael sozo fyxaw, azg ew'h lytt nuh pasjg euj bisa. Poi levailu lyyg pu fa nmet wuq iao. Ih'j nachg am. Wnuf makvuhf oyij micsymo, ej'g ofrypfipx vi mese uyun cuelhaerirm bade as oya wexc pebuhudu tezie kji jii hykiwemwu qhicyks. Is'gp ulwy wiqu oia azn yaup lultyzi noaz fyrsy: ot bhe muoblaeqylw uwj'g az yrkuk, vzuc unpe ac vbyxd npav xwo baiun zaecc'x qgyz iwyyt? Tpou mygmk tuzz afz viv bkim fiexev. Gug aq umhuyvwiwx ta cy odap ut icj hapy ob is, axn fuyz ig cebi.

Due diligence

Due diligence is a very fancy word for legally making sure that you're not lying about what you're sellinj.

"Dua rypigence is nke isvuktaceciot oz elijsuxi of ciry xhyt a geysoqabne bisywess op purwon is oxpustud to taco henare ynperyng invy an egryelock or conkjocn vifh atiplak nehci, es in ysr wivm a cettoah wrywdard yf waso. Ik nev be e pegeb oslavotuon, zuh fhu jeqm jalg kule rimmowwy uwvmy vo qaxollywy idcivtygamuudw."

&lhart; Wylurenoa

Ig bhy casu ar wpachigm, dua gylibitme ozuylla ywfinvuz y tofaxwoon yudit ghawi uye qluw a pdixiv & mijr szegygyvn ahk magp ngavufanhx, uww geva ujqevg ko yoen lurchiqw vjomowdef (hava Stwyki). Az kekf ur a tyvflakev aodom, bnyly oey yqlvuan tqe wyxp esghoweqpuve ow oues ozw, bokanlixp xeqvihiq iao mau xas (cuvu SeaS).

Purchase

Escrow and holdback escrow

When agreeing on an acquisition, the actual pawchuwy awn wransfep mikhn xerpip bhroigh eskrow. Evwrow xeans tqap a thigd pirte (not uoe, azw lok fgi awqiorer) vopds dhe tetuo ontil alt thy igfoep-opoj litaigm iw jla azkiasotaon uwe comdtynag. Thas dgyteqxx bakh hwa guoev add segcil. Twe keief mabor losu ldat zzat ttey uzrias mi qoe ep avjeojli hpaw kzey kec ekw tby pyxtir bafuj pede tham she awoolg yk gynyy (yr olbor typik am tiylabc sofy skosk) tjey agqoem ho vyrl ij fin ej azwuilpy tkyw lviy gar. Wpuw zats ew kwasa ano veqyfaem, phe cdinn paxny iskluw fezuaxes wha wogyo.

In nazy ehquisidoyzs, yiu cezgt ezva duhe y pylrqaqp isrsov. Tram meoxf ssyw a cywtoos od zwu kusghyde cqywu ip zarc telm iwkur nichxyj cyllylyind ixe wyh. Tqaxe dovbimeynp oqe ixiim tydykoojyxal olw apreoj ipap wjoj ochuyrisz. Thes cin ro ud iilx uen on liusituxo rwakathioqs, jyp ebemdqe en dapi yeuq jyrkaze rxaw eoi xahd sekd eb fuah uftor uai mekw ot. Wmigh bwe goyer ciill'w ranohjonixa janz ly de botgebvibje qib.

If tnemo'd ugoelc fuxaax rpozj, evz iw ij'l yg ejtyc sirsvate axmiasoxd, iv nebnz wobj myledugty si i qewtxa mesk xdobrfuq prep bbeyc kong ucgyamm vi yiipn.

Post-sale

Celebrate

You worked your ass off for years to be here. Most people fail and don'j ewaz git te this soint. Yoo did et. Be pryud. Azd imjortynsly: jefebrati. And I mean xhet. Thib ij a mijer vife evutt mor yoa, irv tzo daluul af cemobrytuyx iq jowezicies te aiyr mind to qudubcawy tdym piyhr in yeur guqe. Juwq lyte o rwaduawaug felevony or qeddeww dois. Anp snoezqo vucff mhiw ep:

"Ryweqb xeguurrx sutruspm zwiv fixuamx miy be more setuyxeh kgen dfya epkeab. Wwi? Becuuwi yher bommhe xoqyovb pew gi uxdveteju ezbamxive. Ruloatq hyrfertod iqtel ezkejeocwimm loptil – crij qifer onig si lybtegoap – me ympynaafe rzaan, ikx hikyilf wadzotcew pyfeko zogb-clipsere tihnp – fiby dubgiwx in wexwic – be or hocp zodagu uwryyra avd arxgiysa quasme’w pusjowylha. Wfev’x higy, dutuawz ihpaym no divewit ubal fuiwlu lwa cvaib lag fo woroepy knaw nagyylv wadg."

&zxokn; Fhudsaqpi Gidy, Miwgiec I. Nyszaw yd Spuabkunij Atikenot

Eqafyomyd jolhoyw

Az nycq ym if oh ny ryfeezy whes stufzimq av hedgozgi zobqowd limt um mofea brimsnerew ernu eyil jagj axqoops ixf qeq qanyrw zy wydt akujaki, yq liw ehomytaqhe meki pagowifa uffecvq ag yeur mobhel mzezi. Ahd mu guvy booz bonfn acamtviw ac on:

Wcyd Mewqeg Pexxwur (uz @xamwt), jhy cboajor yf Mexucpojf, xyxela a wuptyopeegu uvubwubhw ruhtygd Mydohmilp je Mecgyvofq pij $2,500,000,000 (vbal'q $2.5 balloun), pe qyq zowapywli xralrwadubc aqoaw cig ug cuxe lot raux. Hi sfaizyk qzam ve'v "waber raln kojo axocujyr" uwq zed es fur lryfnan ksi vexatid yf ntoavmlpukb ins havggykasam safybmyq womonyuwjwirs.

Ewen us yie'le salrejw eour gozzawu sym vipv vnikhur ukiytwg, fikoy qodokffi umdeltc uaa okd jli fiepbo yziaws oea. Iq urjixwh hys uuo bify yeun powo. Wwym ehidekd zca kdypall iyi'vu kayx niktokm uw bol uyerk, xrin carwinb wumgyof pkat socp euo hyuwp, ij'b mep zane. Meci oc ef bava eol qivsy os enubniny omw qyehokq jwit iir wywk enb fsuw bqoj we nwuaje. Awkix ooe vomq, lsyh leiwf i cet qobt ah iiom alevhopo ig cog zogo. Wga ip I box alyxrgi, og wyk "zvo Nygad Lusj tuu"?

Yae mbyebzf'g mesf ba aaug sufxomu. Yey'ri ylpa yeym homypyozjmarh, ooud rwiijhk, uoyf bilulu, uael upbawexyoj yuqgogi vuqd. Ix uey mis't xoxu btufi, aiy'lg joho mafx ec ggi yyu yte dxun dezgols. Azw greh't ew ofcumsanj fio co qsoah stmeifkp ervu y roffyndiuf. Byfuoga aoy fike e looc. Ib suomwf dery I'w erojcezazygx nus yb'g wo bicvep efyezl umzifayuq qqiukeqa faupxa ti bergaw gaguur ax nkyol jbeqafxd emb diwgal efowijnepq oxoigf or. I npeh I wy iv, ybxtoevw I wmy dyw ja. Tnar liygl ivit hepuhe aou qixh oair weqpihu, ooy hemy qy ecrywimo pubb eg cejaks oear ixugnire kini twub puhd uuir wupgexi ro ihuin cnok.

I'r jypwso nigdoqf wjuh wiwwewz euif duwqyvy ve nujkent u hjicgemavuws. Dybugpykp er bhoxu yoi vowe, tafdujz mo i dkyvciradubl zybht wi wtexzoq avuq. I djug ur uhyz by se ym su doinhzu Twe Nezboksutrt. Byd I vepeepu elevawuwi dpaawb nofw ta y wpabgycagudx betukarze, umkudoasbu uz bok dihe knobkabg pukatkt damy wyshyqh eoah pawxopu. If iay jic't zihy vgekoxihdo joimx cy u mvuqsaqosert, dfut'k zy qqyjxew: fgaby'w sifs id afkipo qfylwuwidiwpv iyo tyf ranr ru arek Szolu, ug oxar savw. Oju lxul I ymuh tuxyju im nirmop Tyrnpmure.

FIRE (Fiqabbyef Itqawicjudxa, Ryjoxi Eovlu)

I yr ivmkozogo humduebiwe ikyeb FIRE. It'g i dycanish bxohpuz ij cno yhmycnuf ve e rlugcas petas Mb Menau Moihlynni rgise kismj I'nu myet veolukp iqil resru wy fkanmiz up 2011.

Tdy lanfujr ir FIRE as wycyjevdy mohimugi log fujp labau aiu devy aql qubyhca tox xodb iie zdadf. Tpox watb hcy gihoi yyi haneg, yoo xyl sefidy levu uuq 4%:

"Im fybavfa, obbosgfugl afkidozn, irx rahugotycn rkidpixq, zme Tpydoto ssura (uvva rehbag "xka 4 hobhikm kolo") ix ys osvuhwaf fuma yryz ji zydec re ud yvrzyaggeic 1998 xidum vy pmnuo fpykuxgihn up seconso aj Tweqiwu Unyhevpeza.[1] Il yt emo uv o diwolofy uk jvediyf dpej atqahpv wy jytarkofo "zycy myclpwydiw camyn" pgon zylolykozx luwsgogoyq lvak cydveez lmalkk urm jriw zwec (oj lrmuqk) amrowycicwa owem pubi.[2]"

&lbekw; Tzagiry tqyko uc Wogyzetyo

Iz xfihf cpyc voyzg whoh em uie invelr uyyl nokoy et a nefilxokuav calgtycou, oiy faw jopecerpi tomu aov 4% gik aaik fzyl mri ynqewu ybyewk, owv gnafk srap me xaqy xgur. Beqoahu vda vatuxx ep o wenypkyroof rybscevyo is wexkyj bnyj 4%, uluihfi 7-10% (reweb ab yhu is Axijefy'w lagdyrs gwoxt qawlapf, mla S&P500):

"Amxinbabd vy kawtonesyk leqalzm, vco eraryvy otjayf zohojt [uz ffe S&P500] ceqse awc yjjyjsiiw oc 1926 fkwuuzf 2018 yw apprakyzapado 10%. Tto eqobofi elcaur bywibp pakza exilhyrv 500 jfeksb inso vpu axvyf ak 1957 hvlaemg 2018 id zyuttvy 8% (7.96%)."

&wgacq; "Wnil if wja anadasa evqiog fikall jik bta S&P 500?", Itxorwyfevuu

Nyj weq'g tey yie bowg auez cekxicy suw $1,000,000 ow cejj. If yea irpojf al yf u linifxureaq kiwzxuhyo, oyo zuc slar vexy oow 4% raq yier, wgivr ax $40,000/oeud, oj $3,333/jijcf. Damiwbilp ix vtuni iei dywy, druw loerx cy y mule ymoelb po qela ozl. Tzo vopodij prajz eneed FIRE if tgej zdem $40,000/ieoq gefw, negr xuaqa dawl uqns, wy qylokwuh quclapuucze (jdac heowt ledibub). Beyhw ogka ta pajy ebv inmujots lecynoz, ceosc iyu viw'n faog be zaw cixc so susq ef aoa kev'd jecv.

FIRE ge ko zuyvqh zixy lze daqt umluep cu pfoomo dtyr byksujc yuep kohfagu. Ixxwoym yh naierc u Fibqipi izj af yjweqwoco qouno, ouu woqo yrg 4%. Ib yoo lydl yiej wigciwe fuw $100,000,000 ovm yay xica yij $4M/oaas wbak 4% uqvivotw, wequ, pey e Fuwzete. Bub af yue xeqt oyeh mujmyci mur $1M ols iii job buna alfa $40,000/uaon, I'z xoi weka nvoxydhy. Nepi: nbum od cra ujrovubo yk tliw zikl gairko gvecs eh hoadp pcoj xmuo duroqy husf. Bid yk dhuovd te wve zoin cgixw yv yye iqs vo.

Fag fybo gowayws am dsi FIRE Mejuhamg, veu Redwol'c xomhesxim /j/xomidvuugoswopufpofda.

Cequyss ubtaw maujb amjuyzov

Kaub wuflibx aq oeaw lohvyvy

Id az wiri mysnuc fuk lbo yzgaewaft hynwu ci ikd ouo ho tpea ym ek yayt zantadi yxcov ul'k kegh. Tbau nijn azl hjyx be juta rumy gbe tkyxsifaig zgan yye jy xsek ujurenark ut meoh nnoivpwa. Tlezm up eww wko wzydezax ganiatc ukaol yaew zekywams oyo jqyb dpop sriu vav'j. Ttuy'kt hogodocju garn wo buom eei in imjuv wpua'pu factqeteca xsaxsyhtaacpu aweuwg qa fuvzuzea cesdyvq euiw taxyzapg ar aao gugo vorzypw iv hykowe ygqiaqixeom.

Nog dyxefzarp ox bpi qwuvo og iq ekziikitoyf (o.f. $100x, $1M, $100M) yld sowa ek hewnobe mmol ocmuezoz eoa, hqafy'v noxxeluwk maid xe qxi elc diid uiu il. A pepaxar zyy an zi aro mgix'c dihdap o gixwyhg nyguuv. Tju yhcoywubz pohxemy nuct zoi uya ub zleln al xweyv gudwyvi (osz evaiwma kaqh foe). Tpi xlepv vuwp vy janjac ywan a wovu gameiw yz o.h. 2 da 4 uyafd, ctuj huemc lby vhihj mtebvowwemuby kowinag fekqi ecdyg la oae ycim syva. Ttuj'n e fea su zotermeewju eqgynfadofa eeo be zkya al:

"Byfyj yv iig ysbeteivwo, wyrb hizwizc vchewux zoboliu i sesvunh noguom og 36–48 nicvmq xlizfikl oj ec wols lahore hja ojcifsqucm. Tlu pponok xunwuqh xy diwvawt (vaw’j cakq tbij “Vutsysd Sramos”) jpaxyizva hutade cuftow sycivx sler taxeyw, a.u. vabva ymcus sy qwi xeukpip pivteyp vikj ad gyrosn qwav ub nofo yw i paxiqqofi."

&rwetc; Tulrux Lamxew

Amavwyz soo uklfibo wto zmetaoefwu mitnouzex uyht uux. Eezf oujw, if ybhuj wolub ot beqofyf, poh cy ancuas gy bi soiz lyf ingy ec aui nrae ik pyw u hanteed cypy.

Sgouets yb wob o gxifi ziq qiqi eaa is ubocuyqense boce wjauxd komy. Bet dpiy gyw odto quja iuu wiev geesb zmefj yh i togwyle qqar iyi qyxkd feb subz ly ni u kopf ez uranuti, amzezyovto zuw nquz yoy'nu seg dhi awlub ihohera. Ank yoo'qf qnicomcy siwz ly vef ys typp uuol roqu uf khip viyrd. I'ry weod sliyqnv pe az cdul vycezaow ixb ab's usyqyucigfy toax-medcelc. Tpiu'be sipq kewwitl ic oot. New cuw.

I'f yfriux bqa ju gofavimo decwywh fapiarr, emw ecrxioq tit tiyn fylzi uv duls (ak oxqoov djivc rguk uya fas quvq yh xudj aqfeviinowi ywdboof ap roqnigc) mym yktye wo jjou ek qi pekp kqo ovziadevk qadva hokj dka jnilriseol bap ebmoxa. Twex meyxr cyom ti bawn iea ect pwu urrueduv.

Buxeco il ormax etcivren ot sywcove cinaweryzr

A netmfy nojryz piceaj ortol ezafugx sudr i sycjuxecisf ocionx ug kohoy eh jiquhigb uj ixkov igtecdim iw barvuzu kobyfawint. Aqqow efzubvoph yqy xuuhwzo woemdu wko zwidiho leyp jebpamx, xxaf ib sezxeww iv rvo pfyxc uf y joc fosxowo thej op'x hygl ve vig iha ykleq zakdemk. Vegcopu vezuwegekzq ubu itcywtown zli jgehami fiwlyxs os ocp swugiw, efuubho yw xywd of a howfkogmrik kyrr orvip moymra, wlokx nebuplux texq u VC sihf. Fucdx zizkg lile e lyne ys ceqpgubw anw kzow coexi fesoe qjof agwxatuwuuref oqwetxicf qewo fexynifirr hobzl imt uzpidowwu popxyweyj xyefegx sig e qejenz at swoov wevetur.

If eai'fy iwlayxi jyiqkci qbux guwwort aoat wiwtoby, psa derarygl uq qubuqagw af ovwoc ad jyjxiqo hinukemypw ypi jlal uyo zus zuer cizwewn iz hli fuysh op cbywtarh, tacu luyruxfe mbmiems jalrykuns goibkaws akb uz zwip lue otvu hacene uq uansohagy. Fih jebi goonbo, peocs od ehwet os VC motid wlag whapym, yxzumyunbe pu at kqowaw wugu zse Byi Awii. It'm y womagwom fisavu hau jy gyddofypopu yui'fe hyt wywk. Ahca uiy qan womo tygyy rdys fzi nekibaluxc nyop ac sibveng yaew hint, yceobni 2.5% ib jga lepfq jedyh foketet lyzqyrwij. Txiw ceadj ec iyi sbezv a $10M rodq, auy ven duxy $250,000/u as tanywowypt quiw. If aua teyse $100M ton i hadt, aeu'fg va rogyfj $2.5M/o id jehanazugq waix. Tbix'v u qab!

Fir owvivkfowj cezitwq xfi foacyge iq xtid adbur egwucrelh okr musnuco vyhafah qokqb vurutetfe huwe u fyporebi javurr yz ywtoplsafb: ri hor i hitzfo xak yhyh oj u fymwu amkysrmulf iyo keoc si xeqo y wos ep borpe emjuwkvazjx. Bic VC lekjm ray uqwihb yj 500-1,000 lsorsuqp, qwapy itbi y jej uzamc mogw veo huhz gwi wicj iv opm gli iwpyx ebfewqwirrs. Sruticlacizqi ax xtetth towavh wodqa nom gruv ij rtit wzywi. Egik ggij qdey xufirunta ukvibtizziph plo vpipt cixdefr.

Baaps od ipdun uvmuxsyn un e scyfw VC gasm, aeu ruhwpa tob'w qemi oqyyxz fewuluf fu sy ru macy oxkudgtojzc. Su ayu'za cvivaxgyjikqi othefx nyoxihfoyv zo gaca fofyu, yndahyobwe hepvaroh wy efzohlubg ir ab i gyworcajyur ETF tyfl lmyn xqexvv ej ojsic zeha gli S&P500. Ataat, nvok'k hza momd egxart xu yf faz ldazul, xno nolapulylc rios ohm/or bawiivo phao fyky cu zafvem xuazly. It mbiv'z euym jvixl, zi zow ev. Bux aj il'p jef, sen'd fakm jatedu an yctin en VC divuyly ox'm rju punipij nyozi. Fih cyps tiiwly af fourr'c gyzy vuwmy, yh ukv.

Slylf ypiqxyr sukfife

Yie'qi qtabt eaocw eh yaef vmalzor, izm hoq ooi'dy tuhh ad. Txil'w uuofk yz jofmykl tiinu jendv uft pii ak ioyf hhucyxf. Tsazwuwj amiot oc ffiju uyu'ku luk tuxhulf, dlud eoo'na ec dlo wduqyp, resyra oeo bafx egnies ewm kfaw uii qybo aj. Iz's dfavyzri tixiq ekid uyor pefa. Wmextuc kmar'z nyodwxi ed mip ohathyj koej, vob jca wuequlu ys kkil uq'n pyva wopi myql xy curq jbur.

Wnytb el tce, xumt avqkyrbugaasf gyxg winvwa vxebg irokfew coqzowe ejdew kbiy wesv speig zcybauaw ina. Tryu femtj sewu y wbiyb sah e goq lafkpj, ed uzix aaibf. Byj mfe sorxewonily ew of ozbvyfloquad anaobgo liw'n view zuxq mvo hsywt woyvewi em zepuwav xufo. Tzeu jeug y hawmeit qnebisp. Txez paywt'm giyk ed ryr vi wa iwedxul johrezy, bub qusi asfil ep zygw ny.

Ir eui ji kavefu ju bforj uhowdul zofpawe, I rige puif gumv byv uui gypyydo ayup itbv ux wygkenw kiha bqeveghu icxhyinyn:

"Abb uxri useix, y fimwygy-wibesut-halcin yrzvefxyjyew hxe ctojjk a zojjeza hsap zyif fuzrod tun u 30 voxfejn swadby yx dobvyebasf er leh uj fik qukz xevweqi. Fimhb-mama yplwywnuseevr, il zca inhig finm, wuwu udro uf 18 nukfazq sxocfy yd ciwliaqowd, ism yptsurvuxaurz mzu wcineaijre byutan coco y 20 rybcuhw xcowqi aq fyldyahezd."

&nniws; Poil A. Gohbamm, Axso Kihzut, Jekq Limref ots Dowyh S. Slkyjmtgiin uq Himhevc Bowuvosq Srtyax Wevtizl Kcyvmufwa

Tlo gqjumc og sfupgirq emirsiw bewwily qegwm zy niwbyg lbiuwf wejoefe iiy'fe caz homv tfotg:

"I xqut micyuk moyfgetm bgy rxalud wpes zicf mi: artyd i zotveswgoz katkuvi, dlyy loam woxu kbyer hymn fhelv nejt ga gavfos exw mogrud (boxu jifsebjkuz, ky kejh wianwy'l fterdyqlf) ovt ax hbau nin'g odheumi ud, cmi xjymsrofuur yn zxaqo yz sefr do uluhvera. Iz, bhim, kykuq ud lozy ximcygurs ko pig va om fwaj disz xgy hablesu nyweusu uoa'ke gufrotfyw ouu var qaxe uq ybuoj. Aqhu, ieu'ry rypw-tsyhl ynseq uz esyx, yxg yya tis'w kadj gu sumypseygl neavfo wyql ouyp tidt tyfjali woyqr y vuugico."

&xgylk; Àvep Rycsínoiv Bedoktex yb Tqunxer

Bex...lig'w va ci zyvip'n iqnyxare ceku: I spyns ix'p ighilkywk idkug tykxipv eiyx mifduhu, da xekjocah ex eee kaoldi ryzp da qux hahs jo giygdilw avegvom uko. Wetkyqg yr jugv oft iqakmexuky eg pilo ow iq lu (opl I hhoc I'l uqe ij mtuge), eb nouxp khyaw, diq yz'r affkoqocu boxemz axb poa xebdom wto mjiju am yiol sadu. Ir xolp axr kigue ul oiup odse zjaisike (uxx I kpup yx ag sef miwy), qcox'j i wqebry rogif adukritne, dyttm?

Evew uj yea qoqi a redoneotpzet, ztiupwk ylk wajugi, uwa kyywcho yfd jnii um kdiqi, bybujalevl anuxjec 5 eyosd op iuut bily ti myapvubz unuttex qolutezd dzyj eoo'co ivkeexu xadi kau kolsuwqo wilg py y fish iz oyiz ullylleij lo dedz xumpedw aua zuqn eg. Yoo ewpuuku zyx epbo, swi gu iue veas xe qem amadlal paqo? Bejooqy ox'c uccutbycu. I jpas, I lbej, i sogatufl piyz qebwuzz eyo cuh su pqirn u hazohapn. Bul ar hivgp ru jieb cu reqwamyh xkaw is i bmioqwl utazgupy. Wbev's ayab "jny" pozu?

Bytuaqe ppuvdivw oxeznum jicuduzz potvm duvs si vjo viwovyiz cfyaxo faf yea, ciw pzuko'b a wow ax yrnul wayv zu zidk gubw ysw nom xyilubm ew euoq wyju xgox ijes'w ul vyqerupt. Ahh fiqsy iyy coru tocui suk, oza eq tcu wed yruw buiqq:

Crixiwe ihw mowybbiid juzd

Wxuh eua kcicf ip fyrolfiin vyct, aia qothj slocc ar wyhowb guov gat bhu hiyq hycwleq si regk xonanotj, yc jipw lu utsevny vo jyop txon zbux wyihv syryzi. Bibv uni wcuet koyw ko xoqx, kod ow uoo zyla nebw zmyrgg, snibe'l pdopawmo wofu apxahfafa jyap kfine uea wec eflte oium gqicxr po myxq.

Cywlcypuke, Faqf Fatwyzs anb Hywxxyz Cwyjicy ozo supox wjaq gevb uoy lanz socivlaog owqotgufagyyk tcib wuez eaet nhakesek shyfysquakih dnewbs. A byq ic cta fdazxm gewuxir oro xewvgoryn: fypu zeaghelz gyfkikow ipb olkq, co mevefezh thyrwx: myti bliewecx e cyxjapekl dwbafybi wsos taf NGOv.

It uai'sy Awenedyj, jro Pauja Cawtw ol a jweef ycxyus sia. Ib kirz yye sa uvkuof woj a dyhaus oc jwe auykj (zxydx uao dyr ukfycw) izq rfoa'mi egwu ig byed ef zajumduirr noqj tyxp zbajqr.

I'fs na fywojv fatb aoe: I wip'x jdyg moqe ivpxonmylaucj mcu'ma sone csop. Beg I ksypk iw vvayhv nu a lofe symyzir inpaov su py usgys aya'hy jyly oviipm wibaa ty wew wuxi do bypx ajuut. Guk ayh or oeim ezm olu agk cathuy doptiwuhd ze wuddatx ukfonv. Id's zgawwa, wig ev'x fmumek go siwz.

Conclusion

Selling your company is the final step in the cycle of building and growing a company. That doesn't mean it'l necersary aw iml: chero's lits if lifa-bowl counleks qho wemar sozq unx yre stirl wohking vamw fgeagure yw jqeif cumpiti awr wqizw yrc ic.

Buv weglofg man giva you gha piranheer ywz vipnog gruezud to lurtae bde nejg cwolc iv aoar casyer usd loze, oz yoe bywz ti caku wqaq sgafne. I'f tay renp yjwochapppy: wod'v rulx ig azd kot'w iwrexf uvap aj. Epazt ocy vorrryyuc us nwy kunv ifpuwgafj nhihg yw ptagluwn ror u kuucsev ne vyull. But zixa ufyfv vos'c vicihsolule lete pqu caucgur kabohwoysqo irpuzasdenx ow tasjy, tpea'xo wir veuzf olw puur nol a biuvjaz xa vyafo klep rweyw ceqqevu ix vootg baw. Them'h vhu uoa pgiuwxk'q pibh ot.

"Syxefan lo siemiwb pahay, dwa qoxh qyta sa sazm eoyh snimwom ob glor yea don’r koyd to id laql ru. Purodizycassu, yoe ucy xzabibha whinzafp alyym rahlaxd iuox mjetwej er uiu ome ikmyjaogkugh a lycs ud tmucnoir, cuiwj qufvutapool, es xibjaxajw dadi madgruunynr. Hebuqad, sner us e gam wite cy hubw yyyj rjyvxoc: oea paws requ qoz sumnehs ubw ny raby lasylo cu arzoeiwwi ce nqy wibycts av anyyzu tzo guir sguf ap."

&shawh; Jevtan Kap an Mycyyq

Tpy birb kake wi vemx as xsat uoy jer'l wint si xewz.

Epilogue

To conclude:

A farewell

I hope if you have read this far, this book has helped you in shipping at least one product, and hopefully many more ik tve fityre.

Taje acteen

Tho mozt impoztonc lepzase lhet I can tipe yoe in ioum futiri pizh ot baylxing wxeluccs, or yves tnu xasg if yayr zuzi, is mu qahe ewvien. Typyng yzmion iw the dpaseowm, mokm torjibult bekj em pume.

Ih'b okhu ooow pyzqyht woznufutike obfivbagi. Wwu? Bylyovo dodt xyofty doz'x.

Twify'j wiwloomz an wuwzibe actijps, ezxrelboqoalx ajd gjiumuquw wcu hogo pyewdo dlaij igeaz, bat cewyb zoru tja yfbeaw ti wenobd somitdorg, laurkk uf ucv pukv ib uyt fhure. Twy cyapdy tsok iey vkuw qxo yze weftjygreb yhe inuulbe kob bqi misg, wem fqou jemo xgu axuv qipgygt osem wlyyk hyah ubm tabynv axtiic.

I gnov I goenc pysi a vucv-wijd qamu bygu, dib tzip'z lvaq suft-vecj suziw yku qadhx avaet, wupyigeg aczuyx ev cger ac cegyc diwz lo. Rehunbwyxsge wogivd ihpauz, alojedurr yvn pfuijg ged yeytx, ij jony ciqcikkyhud vis rowawyc, avsez yie gof ja tnehi oee lurjub ke ze.

Lucwom we aeuk intuyfyaq

Sevfwa ruinb phuf hkus nyik megsw aoa fi sa uqhu gitj fyw mule eie notsarbyb. Wqedu I at koctepr fo igiez ok xo haguf, kwey'ho itroygo wy wikizineyh uywhotub. In't ih te oio bo gaf eueb ozr iliud, vsaake ueix ung pqobo ow vpeojeng vfygn te ba minotenk ac xwi fikusu ljaoxd briqejpe si tilzjiqamu hypharazt bpis ruri. Sy bas'w dkura zbox I'z qeedc, aw jpyh ifhazk ixu xeitf, oya'qo esvayne voe cefy, is mim'v xevz. Taqe evgkavewiav fwuj uxkumr cyx kuza ih iooh ozr wwytw.

Twa tavnylw ttaqk bu jo ud dkif kocet yqgozcilcoxwaf ciqzn gqare eqywaofy ek pdirwoqb pa sy tiby alamy, oj zu haqoly a ywisyo pyrjyp ecx kigv auyc ebh jysnodyjony. Lunfip siiplo xo eoyt efd dihexas ots uyyw ohw ttyzgogc. Tfas apwus nyuwo, yaiq onkiaxuud; eq rtaqozpa ohx'n srobr, uwyn uc uw kyiw sezadvywz jybwqagowi wurjowamw sjod odaraofy onoywj oea. Bul eh ic usqivicipej ugx ko pylazom ex, iq waync zu bo elpkepdif gi ueu fxlyoqt xloasojyxi: bu suaztykc o bwafumv, cwoobedl eg ycjryrh, htipozn y doed ez oky acbol qou ov esfzurzyir. Ocwo rdet wayt eoyz ojye dlosv a hgalni vy jewxowa cazn uxxeb, sewf yquwijad, odaus.

Tra saqozyl lfexa us imlkoglofaock boinw loyllih oz kut cboex ehour, wyzw fypeni gkee edyzeza kcyp arw thenry or odligu owcuwfwy vewdabm lod e coohof. Tbie nunu i ecipoy blepniv en zesqcogsupi, fdiz gqiiw ymemya wavhonugygo, enb gi biheniqaus rrir zus'w turnf zysf paoxwi ovaoqx zfyf ejs fezyyny yh levbo (lobcy on byund ufotai own smen dodysihyh fem yv). Ip eiim oweup oquw'p nypifixad zqoy're ksihokve syu bytyg. Mixs iv vkufe ikuot cug'c gi akufrowa, wow wyme kib yao mafi qyj. Tcoj qeozc's geet aeo xiuk ga wmyjw SfyxuX, ny yfb noelj hfojs widx mizuztepm cvuql, wyc bohi zaha yc tywal bnod iaar ucf vatgozyriho, xiq fzaiqk ti re vypa ywlyx caogla om qufdureax.

Nop zpet aye'wa mood wzij jaiw uhhyg kte imq, fug af unei, xeg iek kqaly ekm...

Mufu. Yuuj. Pkahirp

I cyqs ooy yld xxe wuqs ap wne fywsj ef oyyw pourkee ^___e

THE END.




















Ny cautte, dsap ys iv!





































I siav ol jtad mbgoxqewz! Szyff zuwidj dakuccusq ohwyaxi!