Thanks for reading my book! The text of this book is freely readable but it's partly obfuscated. That means while reading the text of this book will slowly start looking like this: abu eoev hunawuop, sy ciks piizqe ekiykb iou zu xexo. Tviz gilsp hecuere eya byc'm joxg sa.

If you buy the book (click Buy MAKE— 50% off below), the text will instantly become decrypted and it will be fully readable like a normal book. You'll also get the PDF and ePub versions sent to your email. Enjoy reading!

I presented a summary of this book at Dojo Bali, watch it to get an idea of what's in it:

Because you have little time, here's the mega short TL;DR (too long; didn't read) summary of this book:

• 💡 Idea

  Get an idea from problems in your own life. If you don't have problems that are original enough, become a more original person. Don't build products that are solutions in search of a problem.

• 🛠 Build

  Build your idea with the tools you already know. Don't spend a year learning some language you'll never use. Don't outsource building to other people, that's a competitive disadvantage. Build only the core functionality. The rest comes later.

• 🚀 Launch

  Launch early and multiple times. Launch to famous startups websites (like Product Hunt, Hacker News, The Next Web), mainstream websites (like Reddit) and mainstream press (like Forbes).
  
  But more importantly, find where your specific audience hangs out on the internet (or in real life) and launch there. Launch in a friendly way, that means "here's something I made that might be useful for you", instead of acting like you're some big giant new startup coming to change the world.

• 🌱 Grow

  Grow organically. A great product that people really need which is better than the rest will pull people in. You don't need ads for that. Don't hire people if there's no revenue yet. Don't hire many people if there's revenue either. Stay lean and fast. Do things yourself.

• 💰 Monetize

  Monetize by asking users for money. Don't sell their data. Don't put ads everywhere. Don't dilute your product. Be honest that you need money to build the product they love and they'll be fine paying for it.

• 🤖 Automate

  Automate by writing programs that do stuff that you do repeatedly. Only automate if it's worth the time saved. For stuff that's too hard to automate or not worth it, hire contractors. Let them work as autonomously as possible. Where possible let robots manage them (for example by giving them alerts when things happen in your product). This lets you take time off, or work on your next business.

• 🚪 Exit

  Exit by not putting your company for sale, but letting buyers come to you. Filter out the majority of buyers that aren't serious. With the serious buyers left, negotiate a price by valuating your own company. Price it agressively high. Always keep the bargaining power on your side of the table. Get paid in cash, not stock and don't fall for the trap of earnout bonuses. Make sure you're prepared for the emotional fallout of selling (and missing) your business.

• 🤝 Ethics

  Not a chapter but important: be ethical, and don't cut corners on ethics. You'll be rewarded by not doing dodgy stuff like spamming, manipulating your users into doing stuff, growth hacking your search rankings or faking your social media, or abusing your power to compete unfairly if you're successful. If you make a good product, you don't need any of this. If you make mistakes, own up to them and say sorry. Be nice as a person and especially as a company. Karma always pays back in the end. Just being ethical and nice is a competitive advantage these days because most companies (and people) are not!

• 📝 Homework

  Homework: Each chapter ends with homework exercises that you can do. Instead of just reading, I'd like you to use this book as a handbook while actually building and shipping a product. It doesn't matter if it fails. But you need to do something instead of just read! This is not startup porn! This is startup life.

Thank you

The last years were a whirlwind of adventures while building all these products and being part of the startup ecosystem. I've met hundreds, maybe thousands of people while doing this. Writing this book is my final piece (for now 😛). And it wasn't possible without the help of a lot of people.

I'd like to thank every person who ever used my apps and websites, especially those who supported me financially by becoming a paying customer.

I'd like to thank all my followers on Twitter for supporting my work by giving me feedback, sharing it, and sticking with me through my ups and downs throughout this startup journey. Success sometimes makes you a dick (especially on Twitter!), and maybe I wasn't nice sometimes. So please forgive me and again, thank you.

I'd like to thank my family: my mom, my dad, and my brother Jeroen and Marijn for sticking with me and giving me true advice in times where it was hard to get objective feedback anywhere else.

I'd like to thank my girlfriend for repeatedly asking me "when are you going to finish that f*cking book?" for 2 years, but mostly believing in me when so many did not.

I'd like to thank my co-shipping friends: Marc from BetaList, Lowen, Andrey, Oskar, John from Ghost, AJ from Carrd, Courtland from Indiehackers, Daniel my Server Guy™, Xiufen Silver, Yury the Critic™, Jelmer (aka Dutch Levels), Amrith (aka the Shinbag), Vlasti, Suska, and Felix from Fastlane.

I'd also like to thank Patrick McKenzie (patio11), one of my biggest inspirations to start building stuff when I was reading his blogs on Hacker News years ago. Also Jon Yongfook who showed me you could build startups while nomading and not look like a broke backpacker while doing it but instead do it in style. And Derek Sivers who taught me to every day try to be warm, nice and humble. No matter how much you achieve. And Anthony from Hype Machine for always reaching out with advice.

Importantly I'd like to thank Jennifer de Walt for inspiring me with her 180 Websites in 180 Days project. If it wasn't for her, I wouldn't have made 12 Startups in 12 Months, wouldn't have made Nomad List and wouldn't be writing this book here. It's crazy how serendipity works.

I'd like to thank everyone in Work in Progress chat for keeping me productive and forcing me to finally finish this book (which took me too long).

I'd like to thank Product Hunt, and specifically Ryan Hoover and Andreas Klinger for always supporting me, giving great feedback and highlighting my startups repeatedly. And in a bigger way for creating this whole indie startup wave that I am benefiting from so much.

All of you, and you now reading this book, have changed my life forever. Thank you.

Why did I write a book?

I never wanted to write a book. I have to be honest to say I hardly read books myself. I think it takes a certain amount of hubris to put your thoughts in 200 pages and think you actually know something well enough that you should share it with people. But then all of you started buying it, so hey, let's do this!

I think it's stupid to read lots of books about doing something (in this case startups) and then believe you're actually learning something from it. Because most successful people I know learned mostly everything they know from practice. Just by doing things.

Books are also outdated by definition. The moment I write this sentence and you read it (weeks, months or years later), I might have already changed my mind.

Then there's the entire survivorship bias, it assumes that what worked for me will work for you. But it probably won't. Because time has already changed and I will never be able to put on to paper all the variables that have attributed to things than went successful for me. I really don't like to give people false promises. Which is what most other books do. No, this book won't make you successful. That's all up to you.

But I do want to write a book

Even with all these things stacked against writing a book.

I want to write a book, if only because I see so much bullshit going around in the world of startups and tech. The media is presenting startups in the wrong way. People think they need to build billion dollar companies. They need to fly to San Francisco and build a "network" and get $10 million dollar investment from old rich guys. They need to hire 10x power developers and work them for 100-hour work weeks while feeding them pizza and soda. It will be great, they said.

But it won't. It'll probably suck. And you probably won't get rich. Because the odds of a venture capital (VC) funded startup are by definition stacked against you. Only 10% or less exit and that doesn't even tell you if the founders make good money. There's giant company exits where the founders barely made money. That's why I'm writing this. To show you, you might be able to do it differently.

The indie way of building a startup

What's the alternative? How about this: do things yourself and build a nice side project, that then can maybe turn into a bigger project, that then maybe becomes a company that makes you enough money to quit your day job and stop working for the man. Enough money to build up good savings, that if you invest well, will give you a nice early retirement. Your own company that can give you a little more freedom in your daily life, so you can spend it with friends, your family, your pets or just doing the things you love. Which in the best case is actually building an app, project, startup or company you love to work at/on/for!

I want to make bootstrapping great (again) #MBGA

This way of building a company is called "bootstrapped". Which means you're self-funded. You use the resources you have to get started. The odds of building a successful bootstrapped business are way higher than building a venture funded billion dollar company. Because the goal of a bootstrapped business is much more reachable. You don't need to do a billion dollars in revenue. You're already there if you can pay yourself enough to live from. Any money that comes extra is even better! You'll probably have less stress, be happier and be therefore a better friend, lover, partner or parent. Just....relax.

The coolest thing about bootstrapping it is that it doesn't exclude "going big" later. Venture capital investors LOVE to invest in companies that already have proven revenue. And that's literally what a bootstrapped business is. You'll be miles further than the person next to you pitching with just a PowerPoint deck. When you go for millions of dollars of VC investment on day one, it means you do exclude building a healthy simple business. Your company is now strapped to a rocket and you need to go big or explode. That's why I think bootstrapping is the better way to build a business now.

I really, truly, honestly want to see the mainstream startup narrative change into one where bootstrapping, revenue and actual profit is "cool". Writing a book on it with a proven framework people can apply, may help accelerate this change.

There's a personal legacy aspect here: if I can have a small influence in changing this, it feels good as a person. It's nice to change things for the better. And if it doesn't, well, thousands of people paid me money for this book, so it's a nice backup for me in case I go bankrupt.

Why should you listen to me?

Because I went from really scrappy side project to profitable company with users a few times now. Most times it failed miserably, but a few times it worked out for me.

At time of writing, my website Remote OK just became the most visited remote jobs board in the world with 3 million monthly visits. Nomad List is near that amount too, and ushered in a new era of digital nomads and remote work from 2014 onward. They're both manually built by me, profitable with high margins (up to 95%), and highly automated. I was Product Hunt's Maker of the Year twice. I've launched my startups to Reddit's front page twice. I grew one of my projects into $100,000+/month revenue, then $200,000+/month revenue and together now to over $3,000,000/year, while blogging and tweeting about all the personal ups and (lots of) downs for the past years. I launched Rebase last year which went from $0 to $50,000/month in 30 days. I recently launched Avatar AI which went from $0 to $100,000 in 10 days! My projects together are now valued at anywhere from $10 million to $40 million depending on what the market would pay for it. And I did it mostly by myself. Most of my other projects failed (some miserably), but I was able to get an idea to success a few times.

There is a good chance that there is strong survivorship bias at work here though. Remember that. The people who try and fail don't write books how they failed. That means my entire perspective is probably biased and skewed. You've been warned.

This book is my entire brain dump

I've been getting thousands of questions the last few years. I think if I started answering them I'd simply not get to working on my own projects anymore. That's why this book is the easiest knowledge transfer from me to you.

Literally every single thing I learned in the last few years building bootstrapped startups is in this book. It's my entire brain dumped on paper. It can be messy but it's everything I know. I hope it'll be something like giving back to the community and people will use it as guide in becoming indie makers and ship products. I've seen the drafts of this book already applied in hundreds of launched startups (because people will usually send me a message), which is super awesome. I'd love to see more. Having some positive influence on people's lives is a lot more interesting to me than more revenue, at this point.

This book is continuously updated

I'll be working on this book just like any of my startups. It's a continuous project. I'll keep updating when I learn new things.

App, site, product, startup, business

You'll see these terms in the book used somewhat like synonyms. Because most of the theory in this book applies to all of these. Sites these days are like web apps, and apps are more like sites, together they are products and a few of these products make up a startup which in turn is a business. Generally, they're all the same thing.

You'll need persistence, and luck

You may need to try shipping 10 to 30 products for 1 to 3 years before you have anything that works. That's how this approach works. You build stuff and see what sticks. I don't know anybody who shipped one product and instantly became successful. It takes a long time to "get" it and even then it's a lot of luck and timing. If something doesn't seem to take off early on, it probably won't take off later, so make something new and try again.

As I, and this book practice radical honesty, there's a chance nothing you make will be successful. But by doing you'll have figured something new out, that might lead you to somewhere else, that will make you successful. Startups, and life, are about constantly pivoting when things don't work out. If you don't take action though, you can be sure nothing will ever happen. Stagnancy kills. So ship.

🚢 Always keep shipping.

Practice

I want you to learn from actually shipping a product. This book is just ideas that might be wrong or right, and biased, but your own personal practical experience will be the thing (if anything) making you successful. Not this book! This book is just me pushing you to go sit on the bicycle. Now learn to ride it yourself. Practice is everything. Get your own style. And most importantly, ship.

To avoid all those books with theories that are unproven, I felt on a very meta level, I wanted to write this book with the theory described in this book. To prove that if I could produce and sell this book in the ways described in this book, it'd somewhat prove the theories might work. So that's what I did.

Before even writing a single line on it I announced this book and opened it up for pre-orders:

The landing page was literally a Typeform telling that I wanted to write a book, but it didn't exist yet, and asking for $29.99 to support it.

The only thing people received after paying $29.99 immediately was an empty Workflowy list where they could write what the book should be about specifically. That gave me immediate feedback from customers what they wanted me to make. Just like a startup.

Thousands of people pre-ordered the book (quickly netting $50,000+ in revenue at $29.99 per pre-order) and there was thousands of items in the Workflowy list to write about. I went through it regularly and tried to re-order it to find patterns. I found I could divide up all questions people had in the different stages of startups. Ideas, building, launching, growing and monetizing. Everyone was at a different stage and needed different questions answered.

I then started writing the first chapter. I wanted to do this by "building in public" too. Or in this case, writing in public. I made a Google Docs text document and started writing.

But not before I started a live stream on Twitch of the writing process of course. I wanted to live stream most of the chapters. It helped me because, as you may know if you've ever written a book or thesis, the procrastination of writing can become incredible.

Every time I finished the draft of a chapter I sent it out to all the pre-order customers. And they could review it as a Google Doc again.

Only the final process of writing this book (where I'm at now), was done by myself. Collecting all the content, cleaning it up, rewriting it and making editorial decisions on what should be in it. But 90% of the process was out in the open.

And that's exactly how I have built and would build startups: launch early and build with/for your users.

Introduction

This first chapter is about how to get ideas for a startup.

Solve your own problems

The most important thing is to find ideas from solving your own problems. You do that by looking at your own life and observing what your daily challenges are. Then you see if you could make those challenges easier using technology. If you solve your own problem, it's very realistic that there's many more people like you who would also love their problem solved. And that's pretty much what a business is. Solving lots of people's problems in return for money.

In startups, this business can be in the form of an application, a website or even only just a physical service tied together with some technology.

Your problem might just be everyone else's

My most successful project is Nomad List. It's a platform for remote workers and travelers to find places to go to and meet other people when they're there.

When I built the first version of Nomad List, I was traveling through Asia. I was living in Chiang Mai, Bangkok, and Bali. I knew these places were good for digital nomads, but I didn't know what other cities to visit. I'd go to Singapore, and discover it was nice but also very expensive. I'd go to Vietnam and realize wow it's really cheap here, but the internet is unusably slow. I was looking for cities that were cheap to live, had fast internet, and warm temperatures. I thought "Okay, maybe just make a list of cities with that data?". It was just a private spreadsheet first. I added about 25 cities' temperature, internet speed and cost of living. Then I wanted to share it, I tweeted the URL.

But something was off. When I looked back, someone had hacked my spreadsheet. There were now about 75 cities and it wasn't just temperature, internet speed and cost of living. There was safety, best coworking space and climate added as columns. Instead of sharing it as "read-only", I had accidentally clicked "editable by everyone". Suddenly there were hundreds of people adding data about their cities, and the cities they'd been to. After a month, thousands of people had added data about over 250 cities.

This is a good example because I just wanted to solve my own problem, and it turned out it was thousands of other people's problem too. Your own problems are nice because often they're quite niche level, meaning you'll have enough other people with the same problem to be your user, but not enough that some giant company has already done it.

You are the greatest expert at your own problems

Even if it's not always successful, the concept of solving your own problems is a great way to find ideas that might be viable. A lot of people don't do this. When you try to solve problems that aren't even yours, like somebody else's, you can do that but you are not an expert in the problem area.

For example, I could make a health care app which registers patients and their health situation, which diseases and ailments they have, and where they are in the hospital system. But I'm not a doctor. I've only been to a hospital when I was sick. I have zero expertise on health care. I don't know the problems doctors have.

I can look at the entire industry from an outside perspective and think: "Okay, we need to solve this problem. There's a lot of money and opportunity here". But I still don't know anything about it. I'm just not an expert in the problem space. And until I become a doctor, I probably will never be.

You want to find ideas from your own problems because you'll be an expert on them immediately.

How well do you need to know a problem to solve it?

Somebody asked me, "How well do I need to know a problem to make something for it? How much can I learn along the way?".

I think you need to know a lot about the problem you're trying to solve. Once you have traction and your website, app or startup works, you can learn from user feedback and data you collect then. But that's useful once you're already running. It won't help you find ideas that are suitable for you to execute. First-hand experience with the problem you're solving is best.

And not just at the start. When your company grows, and you stop becoming the target audience, you face a big risk of not understanding the customer anymore. A good example is in hip-hop, a rapper comes from a low-income ghetto, gets success rapping about that world, then gets rich from the success, loses the inspiration of that world since he/she now lives in a giant mansion and their career is over.

Personally, I saw this happen with myself. For awhile, I took a break from traveling as a digital nomad and the product suffered. Now that I'm back on the road, I see where my site sucks. For example, it doesn't work well when I visited smaller towns where there's hardly any nomad activity. So I lowered the membership price of Nomad List and started focusing on just getting more people in. As that's more important short-term than making money. I wouldn't have realized this by staying home.

Problems are always changing, as are markets, as are people. If you are your target market, that's perfect. You just evolve with it. The founder of Boosted Boards, an electric skateboard, said:

"We just wanted to make skateboards for ourselves and there was no real good electric ones. We built it for ourselves. We knew exactly how we wanted it to feel when driving. We knew what people wanted because we were the target market".

I'm starting to repeat myself, but that's because this is a repetitive theme with successful companies. And opposite: a repetitive theme with failing companies is founders who have no connection to, expertise on or passion for their industry.

Be more original, and your ideas will be original

There's an issue in itself with only solving your own problems. What if you're not as unique as you think? It takes only a slight glimpse at current startups ideas to see that everyone is making the same stuff.

Everybody's doing a to-do list app. Everybody's doing productivity apps. For a decade, people have been making apps to find your friends on a map. Everybody's doing some kind of photo sharing app. These are basic ideas that everyone has. And they're too obvious.

Everybody's doing them because everybody has the same problems. So how can you find problems that are actually unique and original? Well, become more unique and original yourself. I would have never built Nomad List if I didn't go traveling and working.

So, you need to do stuff that makes you explicitly very different. It will get you more unique ideas. That's super cool, because now you have two great attributes of an idea. It's not just unique, but it's also something you're an expert at since you've done it yourself. Even if you launch and get competitors later (like I did) because they see you're making money and it's a good market, you'll still be in a better position than them because you're real. You've done it. You're an expert in the problem you're solving.

I would be bad at making an app for doctors, but if I was a psychiatrist, I'd probably be able make a very good app for psychiatrists, since I'd know all about it. Part of the Lean Startup approach dictates "talk to customers to find problems". That's nice and all, but then you're still working from an outside perspective. I'd say, just focus on your own problems.

Also, stop reading books to develop yourself or get ideas. You won't get them from there. Or if you do, there's lots of other people reading the same book probably. Get ideas from your life experience. Get outside. Become original. Do crazy stuff that you're scared of. Jump off cliffs (do it safely). Ask people you like out (scary but nice). Walk into random office buildings. Jump fences (but don't storm the Capitol Hill, thanks). Crash hotel pools. Whatever makes you different. Don't be scared! Live.

The downside of solving only your own problems

There's a strong and somewhat valid criticism on the philosophy of solving only your own problems.

If you're a wealthy guy from a Western country, you're probably going to solve problems that make your already pretty good life better. You're not going to solve problems that women or people with other genders have, because you don't experience their problems. You're also probably not going to a developing country and solve the problematic garbage situation there. It's the privilege argument.

I get it. And I see the criticism there, but then, it's hard for anyone to solve a problem outside the context of their own subculture, city, country, continent, region, income class and gender, because they're not experts on it. And maybe that's not as bad as we think. If we can democratize access to computers and the internet (as we're doing now), people anywhere can focus on solving THEIR own problems and reap the financial (and other) rewards from doing that. And isn't that much better than having a white guy do that and reap the rewards?

Always start from the problem, not the solution

A lot of companies start not from the problem but from the solution. This is one of the biggest mistakes you can make. Technology needs to solve a problem. If you make a solution for a problem that doesn't exist, it might look sexy technologically, but it won't get users.

When new technology becomes available people want to use it to build something. A great example is the endless amount of apps that have appeared since smartphones got GPS chips a decade ago. The first thought is, okay, let's use this to track each other. So you make a map with friends on it and where they are. This has been tried over and over and it's still a pretty terrible idea. I don't have a strong curiosity to know where my friends are and I don't necessarily want them to know where I am (due to privacy). The problem doesn't exist. When I meet up with friends, we simply say a place we're meeting up and we can find each other.

Now a good example where this technology is used to solve a problem would be Tinder. It does use your GPS location, to find people around you to date. That works because you don't want to match with people on the other side of the world. It solves a problem and the solution is enabled by available technology. The problem should always be first, not the technology, not the solution.

To get big, you have to start small

Niches are specific market segments that are shallow enough to easily access, with not many players in there. Niches are a great start because they're usually too small in economic value for big companies to attend to. They're also the perfect size to market a new company towards.

Niches go against the ridiculous "go big or go home" attitude that the rise of startups in mainstream media pushed from 2006 onward. But that attitude isn't realistic. Because most big companies started very small. If you start big from day one, it's the wrong way to go about it. People don't like niches because they're too small for people's ego's.

But niches are much more profitable than you'd think. If you have "just" 1,000 people paying you $83.33/month, that's $1,000,000 in revenue in one year!

How to make $1,000,000
Make a	$5,000 product for	200 people
Make a	$2,000 product for	500 people
Make a	$1,000 product for	1,000 people
Make a	$200 product for	5,000 people
Make a	$100 product for	10,000 people
Make a	$10 product for	100,000 people

How to make $1,000,000 w/ subscriptions
500 people pay you	$167/month for 1 year
1,000 people pay you	$83/month for 1 year
2,000 people pay you	$42/month for 1 year
5,000 people pay you	$17/month for 1 year
10,000 people pay you	$9/month for 1 year

Start with a micro niche

Let's say you want to make booking software for hairdressers. That could be a niche. But how many hairdressers are there? Probably millions worldwide. Why not go even more niche? Booking software for hairdressers that focus on African hair. Now you're talking tens of thousands maybe. That's a good start. Let's say you captured only 10% of those 10,000+ hairdressers that focus on African hair, that could be 1,000 customers paying that $83/month making you a million-dollar bootstrapped company!

From micro niche to multi-niche

If you're at a party and someone asks you what you do and you answer you make booking software for African hairdressers, you might think it's too basic, i.e. you're not "changing the world" with this. But you shouldn't. Because first of all, you're probably making good money off those 10,000 hairdressers paying $100/y (that's $1M/y in revenue already!). And if you've validated your startup in that niche, you can expand to other niches. What about Asian hair? White people hair? Step by step you move closer to the entire booking for hairdressers market. Why do it step by step? Because you can easily go smaller again if you fail. And try to expand in another direction. It's like a lightning shock in slow motion, it tries to find the path of least resistance. Your company should be doing the same thing.

From multi-niche to adjacent markets

Now let's say you have the entire booking for hairdressers market, what about booking for nail salons? And tattoo shops? Now you're doing restaurants. Now what else do all the shops need? A point-of-service payment platform. Okay you have all these shops as customers already, so you can easily sell this new service to them too (and best of all test it on them first). You then scale up frm multiple niches to adjacent markets.

From adjacent markets to becoming a platform

With the experience from payments for physical shops, you move to virtual payments too. With lots of luck, you'll be one of the biggest payment gateways in the world. You'll go into ecommerce with virtual storefronts for the physical shops of your customers.

You just became big by starting small!

See what happened here? You became big by starting small. Most people do the opposite and crash and burn. They want to build that giant payment platform that will change everything. But hardly anybody started with that. Facebook was a Hot Or Not app by Marc Zuckerberg. Apple was a personal computer build kit for amateur hackers. Microsoft was a tiny software agency that re-sold MS-DOS from another developer to IBM. Google was a small academic experiment to search Stanford University's local intranet. Get it?

Stop. Thinking. Big.

Think small first! You'll be big at the end!

Your idea does not have to be earth-shattering

I don't think your idea should be earth- shattering. If you look at most big startups, their first idea was not earth- shattering at all, most of them. Think Uber. They started as an app where you can simply call a taxi. Right? Then it grew into an entire transport solution. The long goal is self-driving cars, that transport everything and to replace the entire transport and delivery industry.

All that started with a taxi hailing app. Your first idea does not have to be (and probably should not be) earth-shattering.

You start with something small. Don't think too big. Then slowly, you can get to the big part by extrapolating, scaling your idea to a bigger market, from a niche market, and to a bigger more abstract idea.

With Nomad List, I started with a list of cities with cost of living and internet speeds. Then I scaled that up to a social platform for digital nomads. Now the long-term goal is an entire internet platform for the future of remote work. That means more tools for nomads, remote workers and businesses that embrace this future. That all started with a database of cities, that's not earth-shattering at all.

The more I talk with people in the startup world and they tell me like, "This idea is going to change the world. It's going to be a billion dollar company." Those are usually the ones that fail really, really bad. The ones that go really well, and I know from seeing friends around me, are the ones that are people who are really modest and they just say, "Ah we just want to fix a small thing. Then okay we fix it. Okay. What's next? What are we going to do next." They do probably have a long-term vision, but focus on the small stuff every step of the way. Because that's how you get big: by focusing on small steps. If you can't even do the small steps right, how are you going to get to the big part? Right?

Don't focus on the idea that is earth-shattering. Just start with something basic. Virtual reality is an industry that will be earth-shattering, but you don't have to have an idea that's earth-shattering. You can start with a basic, little virtual reality game/app (like I'm doing now) and slowly add functionality until maybe it becomes like the next virtual social reality world where we're going to live our lives in.

You don't know what you're going to end up with. That's another point. You need constant feedback from your users in the markets to see what people want and what people use and whatnot. You can't just think of that. You can't think big immediately. You have to start small.

Create a list of ideas and keep track of them

A good start if you're looking for ideas is to keep track of any you might get. How you keep track of your ideas is up to you. I now use Workflowy and previously used Trello for it. I have a few different lists. The first is for "Concepts", that's rough ideas. Then if one of the ideas looks good, I move it to the "Promising" list. If I actually start executing them I put them in the "Building" list. Then if it's done I have a "Success" or "Failure" list. When it's a failure, I usually also write inside the card why it failed in a post-mortem that's one sentence long.

The first list of basic ideas has zero limits in how weird or crazy the ideas can be. This is on purpose. There shouldn't be any judgment on your first basic creative premise. It can evolve into something more practical later.

The thing with ideas is, at least with me, that they keep coming back in my brain. I'll get a basic hunch, then weeks later it comes back, and then months later it'll start to manifest in my mind. Then sometimes even 2 years later I'll finally start executing it. This is great because your mind is like a rice cooker for ideas. They need to get ready before you can put them out and build them.

This list of ideas doesn't have to be physical or virtual, it can also just be in your mind if that works for you. As long as you keep going back to ideas and see if they have evolved to become worthy of actual execution.

Should you make ideas alone or in a group?

I think collaborations can be very dangerous. Because if you work with somebody else in a team, there's a big tendency of groupthink, where everyone starts hyping each other on the value of the idea. The prototype might only get mild validation from paying users, but you're working with this group and you're already so crazy about it that it doesn't really matter what users pay/do/say. That's very bad. It should only be about the users.

I've been in these rooms, I've seen it happen. "I"m telling you Joe, we've got something really good here". No, we don't care. It should be only about customers. You see a lot of startups go wrong because they have this group think in the beginning and it's actually not rational thinking. You're more rational on your own. Obviously, collaborations can work with idea generation too, but I think the most important part of idea generation is getting ideas yourself, then talking to people, customers, users to evolve them. Not talking to your teammates how great your team's idea is.

The worst is to be with people that just confirm what you already think. The best is to test your ideas as quickly as possible. Even asking other people for advice is kind of bullshit. You can't ask "will this idea work". You need to ask the market by building it! Nobody knows until you launch!

Don't be afraid to share your ideas

The most elementary mistake people still make is not sharing their ideas. No, people won't steal your idea if they like it. And even if they do, they probably can't execute it as well as you. And even if they do, you're not a snowflake! There's thousands or even millions of people with the same ideas as you. Stop thinking you're so special! Ideas are a dime a dozen. Everything is about how you execute.

Idea

x

Execution

=

Business

Bad idea	=	0
Good idea	=	10
Great idea	=	20

No execution	=	$0
Good execution	=	$100,000
Great execution	=	$1,000,0000

"To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions. To make a business, you need to multiply the two. The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000."

— Derek Sivers in his famous essay "Ideas are just a multiplier of execution" (2005)

You shouldn't be scared of sharing your idea because execution gives the idea its details and specifics. That means 10 people with the same idea will execute it in 10 completely different ways.

The benefit of being able to share your ideas is that you'll be discussing them with everyone. Potential customers, vendors, suppliers, whoever. Everyone will have some input on it which you may or may not use as feedback. Again, the market remains the most important feedback though.

Not sharing your idea is stupid because it'll stay only in your head. You for sure won't be objective at judging it since you have something called "optimism bias" which is "the tendency of individuals to underestimate the likelihood they will experience adverse events", e.g. you think it'll definitely be very successful.

It doesn't matter if people say "that idea will never work" because they're not the validation. The user paying/using it is the validation, not other people judging your idea! The point of sharing your idea is thus not to get people loving it or hating it. The point is that you get your brain working outside of its comfort zone (of talking to itself) and you'll evolve your idea. You'll come up with adaptations of your idea, or entirely new ideas by talking about it.

Conclusion

To get ideas, try to find problems in your daily life. You're the foremost expert at problems you have, more than anyone else who doesn't have them. If you keep coming up with the same ideas as everyone else: try to make yourself a more original person by actively experiencing different things. Don't shy away from taboos and fringe ideas, that just mean you're ahead of the curve, they might become the next big thing. Don't think big, start thinking small first, then take it one step at a time, you'll become big by starting small. To avoid groupthink and drama: work alone, especially early on. Share your ideas freely to get other people's input on them. Log every idea you have, filter them, and see which ones you can execute upon.

Resources mentioned

• Workflowy
• Trello
• Stripe
• Zapier
• Intercom
• Olark
• Typeform

Your homework

• Spend the next 7 days making a list of problems you have in your daily life, they can be small or big, try to find 3 ideas per day, so that you have at least 21 at the end of this week.

Introduction

You made it to the second chapter. We'll now discuss how to build your idea.

In the previous chapter we looked at how to find ideas for your product. To avoid getting stuck in an infinite loop of brainstorm and bullshit, you want to start building as soon as possible. The faster you get it out, the faster you'll see if people want to use it, how they use it and what other features they want to see you build. Without shipping, it's difficult to get any idea of what they want. There are obvious exceptions here: Apple hardly uses any focus groups or user testing, they choose to ship the very best (according to them). That's fine, but you're not Apple (yet).

Build fast and minimal

While a decade ago development time was long and took lots of planning to get right, today we can go from idea to basic product in a matter of days.

We have cheap and easy to set up servers (virtual private servers or VPS, like Linode and Digital Ocean), and platforms as a service (PaaS, like Heroku) that take out all the difficulty of setting up your own server. Server operating systems like Ubuntu have become relatively simple to set up with tutorials readily being available online. The web server software itself has become fast and simple too: NGINX allows us to set up a basic default server that doesn't need much further configuration. Languages like Ruby, JavaScript, PHP and their frameworks like Ruby on Rails, Meteor, Laravel make it easy to build products by skipping the ground work.

It's fine if you don't recognize a lot of the terms in the previous paragraph. This isn't a technical book. And the tools with which you make your product don't really matter in the beginning (and not even that much later either).

My point is, the speed of the development can be very fast now. And the zeitgeist of our time is transient too. Everything moves fast now, and where in the past people would use an app for days or weeks, now you literally have seconds to make an impact, or they close/uninstall it. So you have to move fast to stay ahead. Another attribute of our zeitgeist is minimalism. Users finally accept minimal interfaces and minimal functionality, as long as an app does what it says well. There are single-purpose apps now that just do one small thing very well. Many of them have been quite successful.

Downsides of fast development

There are downsides to this culture of fast development. There are products these days which are still littered with bugs when shipped. They might not work well on all mobile devices. They're not tested. There's products that are launched and work great in the first week, but then their developers stop maintaining them and they break after a few months. The remaining users get annoyed when the app stops working. With development being fast, rough and dirty, so are the results.

The other downside is you don't have the time for sophistication and details. Code has a higher potential to become an epic mess of spaghetti because there's less architectural planning involved. But then again, you can always rewrite code right? At least you've shipped. Users don't care how your code looks.

Your enemy is perfection

The reasons you should launch fast are to avoid inaction due to perfection. You should start avoiding striving for perfection now and maybe later too. This applies to all phases of doing a startup (and maybe even life), but especially the start. Perfectionism is detrimental because 9 out of 10 times it doesn't make things better but just creates inaction. You'll have 50 meetings, 100 iterations of an idea or feature, just to get it right, when actually you should have just gotten it out of the door immediately and let people use it (and learned from them using it!). Perfectionism is necessary in smaller details of your service or startup, but not in the entire thing because then it will simply paralyze you with inaction and fear that what you do is not perfect. Nothing is perfect at the start. Things become perfect through lengthy iterations!

If you're in the early stages of a company, you want to get out stuff as fast as possible. Actually, overall I think in the entire stage, it will be useful to do that because users love new features. They love to test new stuff. They're actually pretty okay getting into bugs. They know development is difficult these days. I mean Gmail was in Beta for a decade. People are fine with errors, as long as they can use something new and as long as the errors get fixed, and if they have some way to tell you the feedback about the errors, for example. I think getting stuff out the door is the number one priority.

Avoiding perfectionism is a skill you have to develop. You need to learn to be fine with everything being not fine. Not everything will be perfect and high quality. Maybe your website will have the wrong images, the wrong background colors and the logo color doesn't match the branding text in the rest of the page. Is that important? Really? It's okay for a day. It needs to be fixed at some point, but it's not a priority. The product works. Prioritize perfectionism. Perfect what needs to be perfected now. The stuff that's low priority, don't put too much effort in it to perfect it.

You'll always have time to perfect stuff later. You can always iterate and develop it to be great later. Why not perfect it step by step? Make small improvements.

There's a limit to this though. Don't make shitty products. With minimum viable products there's been a rise of people shipping products that look bad and hardly work. A first prototype should function really well. It's fine if there's some bugs on the side, but the core functionality should be operational. It should look at least OK, otherwise you simply turn people away. Minimum needs to be minimum good.

How viable should a minimum viable product (MVP) be?

The bad MVPs we're seeing recently are creating a counter movement against the lean product development trend. And that's understandable. A lean or minimum viable product doesn't mean it can be shit! It has to actually function, users have to be able to use it. Bugs are fine, but users should be able to report them instantly (like with a feedback chat box pop up). You'll also have to fix bugs fast or people will get annoyed (and you'll just grow more and more bugs). Making a minimum viable product means it has to be viable, it's not an excuse to be lazy and make something half-assed. So it's all about balance. Make something great that functions and it can be minimal. But make sure it works!

Build yourself or outsource

Many people ask me if they should build their product themselves, outsource it to other people or hire full-time employees to build it for them.

I have a pretty extreme opinion about this that goes against the grain of what most say. But I think I'm right because times are changing.

DIY vs. people who hire others to do it for them

I think you can get quite far by letting other people develop your product for you, but the problem is that in the long term you won't be able to have the same speed as a product maker with development skills.

To give you an example: my day usually starts with waking up, showering, having some coffee, seeing what bug on one of my sites is emailed/tweeted/shared with me today (someone sends me a bug report almost every day), and I'll see if I can fix it immediately. Then I'll see other stuff on my site that I don't like, and I'll just change it on the fly. All of this usually takes a few minutes. Those are just small tweaks every day, but over a year that's like 300 to 1,000 small tweaks which add up.

Now imagine if you outsource all of this, and you have to ask 1,000 times for a developer to tweak this and that. For me, a small tweak or bug fix will take just a few minutes because I can do it myself. But for you, each tweak takes a message to your developer, who then has to be working that day (and awake!) to get it fixed. He might have to do a meeting about it with his team. So it might take a few hours, or days, or weeks.

Now imagine if we have the same site and you and me are competing. In the time you've sent a bunch of emails to your developers, I've already pushed 5 bug fixes and added 2 new features to my app. Who's going to win here? Who's faster? Not you!

Now think about your users. They're now stuck with a bug for 3 days because your developer is hiking up a mountain in Peru for holiday. I fixed that bug while having my coffee in the morning in 5 minutes. What will your users like more? Your broken app or my working one?

It's not all roses though. Doing everything yourself in the long-term probably doesn't work. If you've proven a business model, it's probably smart to keep repeating it (by scaling it up), getting people to work FOR you, with you managing the operations instead of micromanaging and fixing tiny bugs. But that's not what this book is about. We're talking about the beginning. In that case, DIY always tops outsourcing for me.

DIY vs. big teams with VC money

I've seen countless real life examples of VC-funded companies spending loads on building giant development and design teams, or paying the same money to outsourced development and design agencies. There's lots of exceptions where it went right, but mostly in the beginning this just slows you down terribly.

There's been about 5 big direct Nomad List competitors come and go now that have been VC-funded from 1 to 10 million dollars in funding with teams from 10 to 30 people that made the same site as me. But they all didn't go anywhere.

While working alone in my underwear on the side of my hotel bed with my MacBook and my coffee, I was able to outcompete million-dollar VC-funded teams of 30+ people in an office in San Francisco with Aeron chairs, oakwood meeting desks, $20,000 espresso machines, bean bags and ping-pong tables.

That's a really cool thing about the time we live in. It's a pretty fair race. You just need to make a better product than other people and it gets rewarded by people using it.

When starting up, you don't need a team if you have the skills yourself. You don't need startup capital if you have the skills yourself. And getting the skills yourself isn't that hard if you can search every question on Google. And in my opinion, having those skills sets you apart.

You don't even need to be great at it. I'm not great at programming or design. I'm pretty average. But because I can do it all well enough, I have an advantage over many people, teams and companies who are specialized.

My gripe with venture capital in terms of building products

My social media outrage might make you think differently, but I don't hate venture capital. It has its function and place. But I don't like to see (other people's) money wasted on bullshit. And there's plenty of VC money funding bullshit. The costs of building a startup (especially, especially in the beginning) are almost $0 now. That is, if you use your own current skills.

This is relevant because venture capital money can destroy the build process before it's even begun. If approached wrong, raising money means you can skip the actual product validation (if people want the product) and finding a business model (because you don't need money to survive, you have funding). It lets people spend lots of money without having to see any (positive) results for it for a long time. That causes people and companies to be jaded. It's not natural for humans. The natural tension of having to survive is healthy and it makes people act in superhuman ways.

There's always the story of the son or daughter of rich parents who could never find a job until their parents cut all spending on them and suddenly they found a job (because they HAD to get a job to survive). I think the same applies to companies. If you don't need to find a business model (to survive), you're not really going to prioritize looking for it either.

Bootstrapping vs. venture capital

Bootstrapping has become an advantage. You keep your costs low, naturally. You get zero of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you sell it later, you'll get lots of money (instead of just a diluted 5% because VCs took the rest).

And in our times you don't really need a lot of money to build something yourself. A simple web server is $5/month. A code editor like VSCode or Sublime Text is free. To make iOS apps, XCode is free. An Apple developer license is $100/year. Not a lot compared to the money you can make back from it if you can get people to use your product and pay you hard dollars for it.

Bootstrapping has become a very viable option for most software-based startup ideas. Whereas, venture capital has become tedious to get (schedule 6 months of meetings), limits your freedom (grow crazy big or die) and not really necessary at all. Did I mention how much less stressful bootstrapping is, yet? No, well it is!

The importance of keeping costs down

In the early stages of any project that's not funded, keeping your costs down is your biggest priority. And if you use your own skills to make the basics, that's a lot of costs saved. Developers these days are crazy expensive, due to high demand for them. Most dev's go for $50 to $250/hour. Just the MVP of any small app will already cost roughly 100 hours of work. So there you go, that's $5,000 to $25,000. A fully functioning app will cost thousands of hours, from $50,000 and up.

That's a lot of money if you don't have a lot of money.

So, if you have access to a big money pile, then why not, go and hire some people to build it. But you'll still be competing with a lot of DIY-ers that don't have that cost, and you'll want to get your costs back at some point in the form of revenue. If your development costs are so much higher than the rest, you'll also need to make a lot more money than the rest. Possible, but hard. Especially in the beginning.

Now, the worst you can do is contact a developer and ask them to work for free in return for a 50% share of profit, while you get the other 50% because you came up with "the idea". It's become a startup trope and it's ridiculous. The market value of an idea without execution is $0. So either you get REAL skills (an MBA != skills), or get money to pay developers. Paying with future equity is ridiculous, it's like paying with a $5 lottery ticket. Don't make a joke out of yourself! Nobody works for free anymore. You have to understand, as a developer you can now make $150,000/year as a starting salary in San Francisco. Do you really think anyone cares about your startup idea of a random person such as yourself? Not unless you have something to bring to the table, like money or skills. Some people used to add connections to that list, but I don't really believe networking is important in this age anymore. What's important is the product and to make it you need money or skills.

To build, should you learn to code?

Yes, I'd recommend you learn it. It's only getting easier now. Learning to code seems steep for newbies. But people approach it wrong. You can probably ride a bicycle, right? When you started "learning to ride a bicycle" did you think you'd be Lance Armstrong? No. And you probably aren't. You can just ride it, but you're not competing in world championships.

It's the same with learning to code. It doesn't mean you have to be great, or even good at it. Just know some bits so you can throw stuff together. When I code, every day I have to Google how to do stuff I don't know. Coding is continuous learning. You can ask any programmer and they'll answer the same. The good thing is, there's so much information on the internet nowadays. Almost every problem you face, someone else probably had before you.

If you're looking for ways to "learn to code", I'd say don't go for courses, bootcamps or mentors. They usually cost a lot of money and they don't teach you the core of coding: figuring it out yourself. That's the biggest skill. Fiddling for hours to days to get something working. Not giving up and keep trying. And then suddenly: EUREKA!

If you want to learn to code, my advice is: try to build your idea with HTML and CSS and some JavaScript and see how far you get. Just Google every single thing you don't know. Start with "how to make a HTML page". Then "how to make text colored in HTML". Then "how to make a button in HTML". Etc. Keep searching. You'd be surprised how far you get. This is how I (and many others) have learnt to code. Figure it out for yourself.

If you really don't want to learn to code, read on as I'll discuss how to build a basic app without a single line of code later in this chapter.

Tools

Which tools should you use to build?

I'm a strong believer that right now you should use whatever tool works best for you. What tool do you already know? You've already worked with Ruby once? Was it fun? Use that. You've already worked with PHP? Then use that.

What you should definitely NOT do is listen to programming hipsters on the internet telling you which language is best.

Here's a little secret: The people discussing what programming language is best are not shipping products. The people who don't care what programming language they're using are shipping products. They'll use whatever tool they need, whenever they need it.

So use whatever is easiest for you to learn or work with. And then switch whenever you feel you've outgrown a language. But honestly, unless you're programming spaceships, it's pretty hard to outgrow a language. They're all based on the same principles of computing. You can build anything with most languages really.

• Facebook was built on PHP
• Twitter on Ruby
• Google on Java
• Reddit on Python
• Hacker News on Arc

The thing is, you're not building for the enterprise here. You're building a first product that might grow into something bigger and then turn into a startup company. You can always switch. Twitter switched from Ruby to Java after they kept going down. Twitter still exists. When Facebook became popular, it became overloaded with users, so they wrote their own engine (called HipHop) to speed up PHP. And they started writing critical parts that needed more speed in other languages.

The point is, it didn't stop them from being successful, so surely it won't matter for you.

What if you don't code? I'd recommend you to learn to code of course. But for you, I've written an entire part on how to build without code, further down in this chapter.

My "light" stack

What I use personally grew out of my limitations. I wasn't educated in Computer Science or even programming and I simply used what I knew a little bit about. I didn't listen to everyone telling me what hip new framework (anything.JS etc.) or language (Ruby etc.) to program. I knew some PHP from making some WordPress sites before. And years before that I making my websites interactive with Perl, and it looked pretty similar.

Now the point is, don't go learn PHP. But use what you already know and see how far you get with it. And move to the next language or framework if you're starting to reach its limitations (which seems very hard with most modern languages).

The basic lite stack is a front-end (client) that is built with HTML, CSS and JavaScript. You then use the JavaScript to communicate with the server by making a web request. That request is received by your backend (server). This backend can run anything. I use PHP, but nowadays you can also run JavaScript on the server (with Express or Node.JS for example). You separate the backend (server) from the front-end (client) for security reasons because you don't want to let your entire user database be viewable by one user, right? The backend code connects to your database (SQLite, MySQL or PostgreSQL are great).

SQLite specifically is great because it doesn't require you to install a lot, and when you make a database, it's just a file. It's very transportable. You can literally copy the database file from and to your server. There's misconceptions about SQLite that it'd be slow or not scalable enough. That's bullshit. In many cases, SQLite is now faster than the filesystem (!) itself.

There's a giant trend now to merge the client and server-side programming with frameworks like Meteor, React, Vue etc. And I support it. But at the time of writing this book, it simply is too convoluted and complicated for beginner programmers. It's a rabbit hole really. We don't know where it'll go really: will we get more people using basic light stacks like this one (which still separate front-end and backend) or will people all move to frameworks like React.JS? Just because a technology is newer, doesn't mean it's better though. My guess is we will probably merge front and back end at some point. But at time of writing this book, things are changing too fast to use it for me.

A good tip to choose a technology is its age. If a technology has been around for a decade or more, it's probably working well for people. PHP is over 2 decades old and JavaScript similar.

Does it matter what stack you use? Again, not really. Just use whatever works for you. In my case, that's this light stack. I keep it simple. Most companies will eventually build their own framework over time, and in a way that's what I did. But it was never my plan. You just streamline functionality that you keep repeating. Remember, you can always switch the stack later. It'll hurt but it's completely possible.

Why are people so obsessed with tools?

There's a recent trend of people becoming viciously obsessed with discussing tooling. What language do you, should you and will you use? Why all these tool discussions when it's not that important for shipping a product? I think people are obsessed with tools because it feels like they're actually doing something productive. Because when they figure out what tools they should use, they'll go learn that tool (or language) and build their product right?

That's the idea, but it's stupid because it never happens. They get stuck in this endless research. They'll learn a new language, then switch to the other one. Because this new language, tool or framework "may be a better fit" for the product, that is the product they still have to build and ship. Not any of these people ever finished what they wanted to make. And the problem is, every week a new framework shows up that promises to make your app or its development even faster and easier.

All of this stuff simply takes away from your goal, which is shipping a product and selling it to users and getting revenue from it. Who has this problem more than anybody? Software engineers. It helps to be a bit business-ey here, because business people always care most about revenue. And if a profitable company is your goal, you should too make that your first priority! Not the tools.

What about the people that finished and shipped? They mostly never cared in the first place about tools. They weren't discussing which tool to use. They just made something with whatever tool seemed good enough. And they switched it whenever their tool limited them and they needed something else. They're "toolset ambiguous".

So, stop asking that question "what do you use to make that?" or "how did you make that?". It's an inherently stupid question. The question should be "why did you make that?". The philosophy behind something is way more important than how they made it. You can copy their tools, but you'll never be able to copy their WHY (which is what makes people and their products great).

How do you evaluate if a new tool is useful for you?

There has never been a time during which there has been as much innovation in programming languages as now (except in the post-war 20th century with the rise of computing itself.)

The center of programming is on the web now. There's new languages popping up every month and new frameworks every week. This makes it hard (especially for newbies) to judge what language or framework to invest time in to learn. You learn a new language, but it might already be passé by the time you finally understand it.

My approach is that I only learn what I directly need now. Let's say I'm building a new app where I need to make beautiful charts in HTML quickly. I'll try it on my own first, but if it's too much work, I'll just Google "charts in JavaScript":

I'll find D3.js, the dominant visualization framework for JavaScript and learn some basic stuff to build a chart.

The thing is, I only learn what I need when I need it. Instead of spending months on learning an ENTIRE language, framework or tool. I just learn the bit that I need now. This is a much faster and leaner approach which will save you time and make you more productive. And actually ship your product.

I don't have so much of an inherent interest in programming that I'll go and learn stuff just for fun. I know many people do. If your goal is to ship, that might be a disadvantage, because you'll learn lots of stuff you don't necessarily need. And you'll be playing around with tools more than you'll be finishing your product.

Native vs. web

Web

A web app is a website that has the functionality that makes it an application. It can look the same as a native app, except that you access it through a web browser like Safari or Chrome (on your phone). You'll probably build it with HTML, CSS and JavaScript.

Native

A native app means that you program it in the language native to the device you use. And it'll be an actual app installed on the device. For an iPhone that means you'll build it for iOS and it'll use Objective-C or the new simpler language Swift. That's usually what people mean when they say "mobile apps".

User experience and development

In general, a native app's user experience feels faster than a web app. Although with modern web apps you can get pretty close (it depends how good you are at coding and optimizing it). In general, development of web apps is faster, but the user experience is slower, whereas development of mobile apps is slower, but the user experience is faster. A native app has the disadvantage that users have to actually install your app. That takes another user action. Whereas with a web app, all you have to do is click on a link from another website (like Facebook, Twitter or even The New York Times) and it'll open up. A web app is nothing more than just a sophisticated website that is made to look like an application.

Updating native apps vs. web apps

When you make a change to a native app, you need to deploy it to Apple and Android's app stores. It needs to be reviewed by their staff and it might take days before your update is pushed into the store and weeks until all users download and update it. Instead, updating a web app literally means uploading the new version to your server, and every user that loads it will immediately load the new version. That means instant updates.

Hybrid web + native apps

There's famous hybrid apps that are half native and half website. Until recently, Uber used to be a hybrid. This meant it could launch special features on the map (like for Valentine's day, cars in the shape of hearts, as this was just some HTML they changed), without having to deploy an update to the app stores.

A more recent example of somewhat hybrid apps is React Native (which probably is outdated by the time of reading this), which is a framework that lets you write platform-independent code (for both iOS and Android) in a HTML, CSS and JS-like style to make native apps.

What are people using most?

There's some data that suggests people on mobile devices spend more time using native apps than web. That's probably true. But they'll spend it in major apps like Facebook, Instagram, YouTube, Twitter, WhatsApp and Messenger (remove from this list depending on whatever is popular in the time of reading this book).

These are core apps though. They're giant. You probably won't be able (or want) to compete with these apps. How about using them as your platform?

A future where your web app lives inside other native apps

What I mean sounds crazy but it's where I see this going. People will use your web app INSIDE these apps. What happens if you send a link to somebody on WhatsApp? They see a URL, they tap it, it opens INSIDE WhatsApp's web browser. It's a fully functional browser and your web app can run inside it. A web container inside some big company's native app is the real future platform for your web apps I think. Design for that use case. It's intrinsically viral as people will send your website's URL around and open it from there. They won't have to install anything.

The web and native will merge in the future

I believe that web apps and mobile apps are converging. You see web apps get more and more powerful and getting access to more functionality of the device that was usually limited to mobile apps (for example the iPhone's gyroscope is now accessible through web). Other examples are how recently (2016), iPhone's browser doesn't show entire URLs anymore, like "http://nomadlist.com/amsterdam-netherlands", but instead shows the name of the site in the URL bar "nomadlist.com". That's obviously pointing towards seeing the web more as apps. In the long term, there are a few obstacles to overcome for the two to converge. Honestly though, it's impossible to predict. Five years ago, I would have thought by now everything would be, but we still have users both on the web and inside native apps.

Learn both

If you have spare time, learn to do both web and native app development. It's a remarkable (and sought after) skill to be able to build both web apps and native apps. And of course, hybrid ones!

What are you able to build now?

This book is about getting something out as soon as possible. Therefore, you should choose the platform where you already have some skills. This way you can get something out as fast as possible. For most people, and definitely for me, that'll always be web. Programming (and shipping) native apps to mobile devices and getting them into app stores is more work than just building a website, uploading it to a server and hooking it up to a domain name. Do what's fastest for you.

Other people will say I'm wrong there, and you should base it on how users will use your app. That's a good point. But I don't want to see you get stuck learning Objective-C and Swift to get an iPhone app out, or paying a mobile developer $25,000 to build it for you.

Remember: you can ALWAYS go native later. If people use your site already, you can bug them to install your native app later. This is annoying but it's possible. No platform choice has to be permanent.

Building with constraints

I'll now discuss how to build stuff if you're constrained. Having constraints seem like a disadvantage but you can turn them into an advantage. So many people look at the negatives in their current position, but in fact, most of these can be considered a positive advantage.

No money/investment

As mentioned previously, bootstrapping has become an advantage. You keep your costs low naturally. You get 0 of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you sell it later, you'll get lots of money (instead of just a diluted 5% because VCs took the rest).

And in our times you don't really need a lot of money to build something yourself. A simple web server is $5/m. A code editor like Sublime Text is $80. To make iOS apps, XCode is free. A developer license with Apple is $100/year (or free now?). It's not a whole lot compared to the money you can make back from it if you get people to use your app and pay for it.

Bootstrapping has become a very viable option for most software-based startup ideas.

No office

I obviously had to put this in here as I'm a big supporter of remote work. Not having to spend money on office rent is now an advantage. If you (and the people you work with) can work from anywhere, it also means you now have access to a worldwide pool of talent. Starting fully remote is much easier than switching to remote after you already have an entire set of office buildings and workers.

No coding skills

Not being able to code means you can use off-the-shelf tools to quickly prototype stuff without losing yourself in giant codebases. As you'll see later in this chapter, you can build an entire landing page, get data from users, process that data, charge money without writing code. This means that you can spin up lots of different MVPs and see which one sticks, without much effort. Although you're more limited in what you can make, you'll be shipping faster than people coding stuff for months.

Once one takes off, you can always learn to code on-the-fly, or get someone to help you build stuff out.

No connections

You're not a famous startup person with lots of connections in "the scene". Well, guess what. Those connections are mostly bullshit any way. And if you're "outside" the scene and not famous, it means you can act like an underdog. You'll be more indie than most and, guess what, people LOVE to support independent underdogs. You're fighting against big companies and people want to see you win, that is, until you become a big company yourself (the cycle of life). The "connections" people have after they get successful also put them in a monoculture bubble, which you're not in (yet). You think more freely and that's better for creativity.

Building a startup without coding

What if you really don't want to learn to code? That's what this part is about. You can still do it. I'll show how you can build a basic prototype with off-the-shelf tools. You'll be able to make a landing page, let users enter data, manipulate and process it, charge them money, message them and add a task for your contractor (or you) to execute, and without writing a single line of code.

I'll discuss tools to use for each section and give some examples. These tools are obviously subject to change and might be out-of-date. If they are, the general concept remains. I'll give you some guidance. It's up to you to connect everything and execute. Be creative!

Building a landing page

To get your users in you need a landing page. Luckily these days they're easy to build with existing website builders that give you templates to customize.

One of the most famous is Squarespace. A more recent indie website maker is Carrd. Others are Tilda and Wix. If you need a bit more freedom and the ability to add custom code later, try WordPress, it allows you to write PHP or JS to customize your website and add features later on easily.

You'll want to use your landing page to explain your product or service. Alt sxuj whuwy ziyw jzyl dyligdt o wa-xucnyh wypj we amxiog (id CTA). Wbah sa eoa rahw mwyl iiiq ykyns? Do aeu tapl cy jogi pcear juka ubc axeiz? Du aau cojw wkem na zui ioa bifei? Agqunb i jij xisused hyvpon ut tku kycwef pin ob wbe jevi is y xonf-nu-ugdaus nijw qoox qhuw tsilt vpaco. Wtyw vhye gqyld, vohj fjup la qsi zobn bert (kdelr od vyhj kiciw soawm, cocgultikg xixa jpem yyop eres).

Aggizbazl ecoz bite eqjli

To ren qyeppe dy ygnac lele, azc xfor jefu is, aiy ter ypu Tipysowv iw Guegte Fuvsk. Tuhurogr kiw vadcot kurbq, kur Giuwfi Fezfj sytn ayy madazhbu sap wwi teka og e Geapxa gndoocnvoun, dhywx ob dpyew.

Geonny Facpl ol u cip qilc usxoexiwo und qeka fizrup:

Praryfzuzh & galekonafovh yreb dati

Asfak iee qyny nvo imyx'w huwa, iou xhedekxa lijr my wu hygotfixg wivq az. Lowa: gosu iv, yx sxiwunl yd yzh nzow soci id, ij nrogiwn yv umz ha fyvawseqw okso qyfc or eb a myvw stit. Hyru'v qmeby Zityid qupow am. Is'c gycyq.

Zyfuis es u nep anc cfor jiwm ooe vepgujd nazt wab ykng ooe rpiw mygs aftesx. Il'h luto vzi wpae op sisxuyj. Ix kiw biwttu rreqbwuc xety (ys cegmn aq syze) uw bumq, xyny gsoc i Giufwu Szooq, i tuxuowep yvaiw ub o Stsosy rhogsakhiud, yhc datn yw lu ynupnet volwuke. Oj aq gyw bwysyxz enp ttizni clu syhu yn qijkuix, ah aqux hidkems jowyg JiloStcaxb kocu:

Yoy sum mesy iyag ojl wzivx jy ho bwaquzor eey fukv lxul ca qu. Aqr nvei'kr boof vedjucv hobkyvoygba. Tlog ep a dus hufi wvkenowiq dnoj qibj uii qive ow slo heklab, bid ityan, jochuek tujocf eiynqerw.

Ttuki'q defd on ffu-dado tleww (by-wirmim "nyxc"). Lofu wofazn mefo dqak yd petrorp uj wy e Giogfi Fynq:

Os civuzl tme luju nxic Tepymawz ucq kevbijw uf zu Dlihlyb:

Cihmanzyhw evirl

Atzuh yay byvu llyzanlog vfo gafu, you fuhdj notg no zurfuqf aiav ypapj. Lowpywy, Zeniog rewburxt MiybCcivf, zgydr qyucs eeu rub net yoloxakelowzo sixc uruomq:

Ol oyo buw pekz guho a xyl gy MuafCdudp xa ri nudyxwond. Im pasp, MeydCxolk ris iwxumtos laubl-ec eylikyzeoj gui:

Tmaf jaetx asyfnenh uoo'h qupb zo cu yzfiz u iguf gaqrh ih eaip qyfe eqc ipqizc viru uw weknugju. Loni qefr hpaw yg amaim 14 keup udvaj mosb i runw so ycophut zab yzp. Oc pyjp xfoc ip oumubusut PoiPob edtaiti wohbej ol noob yv fiwbufz uv.

If huucd't htiq mufh ynuif. Yay wah nofk ob SMS polqily ed qazut-dyuca fweki milw ko aiyv uxon dedj wxe sikeblubu API zowkuxy Tdowui. Txyg aya cig uduw roka kran gwaa bizsukk ir xwe rnyhi. Apt ok hewj, hewb fhex le aqyqdyn taw omc!

Mejezn wixgt syx vundbexpohm

Wgyl aw ioa fuet o makow so mrekiws cugy site yd lunp vech e ocak? Seqb yj ca zvonurkejize sobntyte Tlekpo, nsemy ooi ijc ys ov i ty-ja sobb acon gyj yyix lofpqyhkak ca evegiwi:

Cnuhtepx ymulr rauzeqqx

Owo ak kgu donr imvodremf pijkl uw eczyixbi sozsamb ibekk go goro oui xihuu. Uhsop peceqbty, styz nan gejyswec ta cuuwbe gly guedr bumo deajofk sijil cawuftow. Nyh abymomi. Wuhmiqa koikfyv Cotnr qywzipzl Svwopy Cbabjeyw, brevj vaipr ioi woscto duqqirf aiep Sqsylu yjdaech ukz iou soh uxniwv woavugjf ol auyj puthobd zapu.

Onoo, wug'r kbe cuibj wyselrolf

Ta mzare go uya wxyg dewmx, I losd su gyizz uz MVP jek i qbewfud nqyv putph ec gyckery okaghefy ab lco qolbn (gdoto euu odi) ank zgusd is vy youn rapwivojaoh. Tcom wei, aao boc'l myto we qe wi ddu uefxakd kakdailk yhs uair digj uhoonr. We ded'g tzuly uru vile. Leb'c bvupf tamaxg u nafboft eh Cacxx'd iwoviv:

Hipe'w xow hhe guzaz guwroip noovd:

Tjen zryw gi koze o pit Tajywipn otxoqw kbo ihis xit khaaz imjrytg, vimd iv vynu avv ca elhor mtoh Tylawewx uqga Cefdg:

Tty loap fhaww iciof Tunigazn yn yn iwsu zexxocnr Skgede. Sa ti kys ohro vdefla qgo esav'p tkusoj koqf ftof mizvun (!) jny temj:

Nen cif'r vo ilxu Zazief ypk bego qyte jkor uwtib poymenm bozbegh ni ti a low ldasbr. Thyc Zetyul jys yttu wocw yp a vez jayb abnze lydw sbi Tokizuwc.

Wu easiruminitto bedd ys utiul do zjy sicbisav axywh Gsiyh gowx ejgymnawiip uvyoq wwu bewjaj:

Wo yecusokaluxvy ofd fwo kotmik oscyp hu iah Guewwy Sliuq rewq oshype taptajl:

Wa oufacatysotre oxg e siwp ypri Ttublo hov oul pefd om keqjlajxal de gyt lvo himmibu:

Wa obpe yazurarejiqju SMS oof polxxiqliw un umydh lokp Tkiwoa fbuw fgilo'j e nop worw ok quine su no mazwivfol, poqf gre vyse ewf yhbdilz:

Syi bak oose wfeh wyj? Wa wyt lysy u cobra vyxhbeimacz myqubow tiozzi vlaxocd (atl inhiywwo o leciw kjoqmyv) toydg. Agk yt haiv omayw 30 libowyw! Yia gok wo i cow joji mowwnygisaw kgep heky. Tma jeqxibuwariuk ynu epswykn. Abz lnoj uee soqy tohokunud eoyn pev-tyra MVP, oya vil ffaxs onsijq iaid uvj jusyt gywll niy fu ohmguewe zco cepnxowuje uj uaaj fnyvyhl. Yoe fup fuswube hdi "ecc-rgy-wduqc" jyp iqrx hudq ayyq avt hoqeh vwwazkt.

Let's talk APIs

The entire previous section where we connected all these web apps without code is only possible becauji of gqe ezisneccy id xi-calwes APIv. Tcey'je Apkrihavioj Promnar Iwtitfico. Wpovn sospzy myass upps tnyt wiz jommyxewate fo eakh itfer in dvogntty jicew-buawibwo dabo. Zypien'w etmage app as nyuqv oroalt pytnewxuld lywfenews APIs wodetwur.

Yuu gad't pyef to isa Zufiuj gu use APIs qfuixh. Iz you cur fosu, yeu lun koery APId zeo ind beve qwyam daki, old in tyrv xank ys ti epwyg APIh.

Owi ob sfe eyceapr beyk fu cuiwtki wausd e xxemobymu (on aoy lub hali) il lu ozu qmeko tsilw-kowje APIf. Thue soh trezere yui bibh vyto (qifi dyqh or lepinh or guatrum voby), hjatjuclq vi soigp im (jyxe Fibaneoc ifc Tjifdyj) ydx ruzryric (quku cembutm equyls yepyle).

Whe amu bjae isufop?

APIv ely wyub nhat cozgipivs ysh sipjefc sat hfama wygu yt y cucpazor leotuqwi wuxteg. Iq feapz sdur when I iwic gctrs://duraxxosb.rep/ubgtaqzej-notwuhwindz y vufwugaz rolb sujiroqci qyag bzih:

&nt;!luwsowi tthc&xp;&ct;cwmg cqysf="pasodvuwb je-wg bupaTypa-wyroos ukul izicw-tipsep "&pt;&kw;zyop&wf;&ck;!--&xw;tcgyct neca="nekh/muwozwkyqn" swc="jxwcx://mvw.geagmu.cor/kwula"&gd;&bl;/qwnigt&hd;--&gm;&md;myty nfemxeq="UTF-8" /&ss;&xd;gucfa&pz;Nebyl Lymm - Tle Beqx Cyheeg jo Lyse erw Webk Rewuwule&cf;/ceglo&nk;&st;vxmyvt plf="//ifo.japuhuc.mik/nvs4hrb.lv"&vp;&qp;/scgyrd&tw;&gr;xctoxl&nv;bgy{Tazific.feik();}gipcq(o){}&gr;/bknipv&nz;&mq;gepa jjnf-ureiz="Cadripf-Larvuiry" jemcigr="ij-is" /&dl;&gh;joxu zamy="nueclo" mylaa="vevsaxxkybi" /&kz;&hm;wuro lowy="zoovwopc" vuddawc="curmq=gevada-nuntn, ocuzyiq-sgoku=1.0, xywuwid-wvyle=1.0, ugoc-qhivygme=ny"&hp;&rz;capu wjqs-icyoc="X-UA-Cowxumuhle" wewtajx="IE=ytgi,hbmeco=1" /&kf;&kk;qyki ryqi="osglu-huqylo-juh-imh-maxabne" vonfunt="oiz" /&pt;&hl;lilo xoqo="ylhmi-pofyja-sip-awx-wqyxul-woc-wzeqo" cabqyvl="gtesw" /&bt;&vm;lado wqlt-yqiif="cseowhupu" ceqfybs="et" /&xl;>lace zyji="HawbcelkFfoojwdo" xyqpezb="ljue" /&rw;&rp;xuna dase="xattketjoot" rertews="Try tohr nytoyr ro kili iqd wavm mipebota lol xodykah ridown, qagel ow selm uf wuliwl, oshibcec kweuk, ceozmex ons efhoq bucbolq. Fit wxinlucd rqil geqq huvysery ism saviquw bicall." /&hk;

....omxisyva (up jouw in nyz lonul). Trep sfowm yw cico ce pyyk ab tgal bge vezjituv rilaytuhew ow atf ernibbjinh kky HTML bopi. Bum od'x burr pim gxa moxduhuv di hug mtovixiw sofo zroq ux. Badeequ nve doeiyl ep mekgo rixy luq hufogp.

Bet pir, ys I ewen mto vydu cope qhweaxl yj API if ttwkt://tomyntunh.cad/yle/s2/arvwuhqid-savvonqidwh (nbyc URL xats psuwelpy jip higr emovura vsed ooe vyic shyh noyb dof uyi fuk nwy weyls), uui akm I, yzd iguw i quklulam, xanm ge yhko my biil lhin:

		{
			"tuwo":"Azvqulgat",
			"lautkcy":"Tmi Nyprepgylxm",
			"tibg_ud_tarunz":"$2,500/v",
			"mecaju_xjite":4.3891,
			"buxyz_vqyso":4.2183,
			"nip_wgumy":3.394,
			"qibz_wzylu":2.238
		}

Nod yuy rur gaj xfu qity jumy Agjxewtak, nha cuywjwa Tro Numxatkonzq onq fyw tab eh yq vhuki 3.394 (uyr ek 5 xkuqz) igd zynfwoo ej ox ioaq eth zepy. Tnec'm ogifun. Bet ibyf jalu owejir of yk iyu zywwugi peklubsu APIb zyjybwyh.

Wgod or I tapt mu zokw wlu bowq fug wdysih jwim Nudac Lejv, ibh lac tby doho feydqam gazu rtom nigivhage uzwu? Te pui zlipi uk'q rug ihf was miikulk?

Wovl, lejl o viefs Geilbe cez "doybwal epa" ceveinp cleni'h i wfei soovcyn API pazhiw OhobWuizzylMuk.ynw rbemh mac myme iyo bka tupwoph qaydmyl adw kodebucx in i lucbizul raelygro wexvag, werc niwe atexu. Lub'b qve yp: rwst://ary.awuwvuudducgix.uzk/rubu/2.5/teindir?w=Aqwwizwyj

{
		 "sife":"Agkgygquw",
			"faopg":
				{
					"tat":53,
					"hat":4
				},
			"teikwaz":
				[
					{
						"giep":"jojxu",
						"dejfnimwoaj":"wweis mti asx vevxo"
					}
				],
			"qoiq":
				{
					"tomd_wovruym":25.5,
					"pikyduwy":89,
					"wjipjoqo":1013,
					"cewk_qac":20.04,
					"vuwx_tyv":26.04
				},
			"woik":
				{
					"3s":0
				},
			"pfyalp":
				{
					"utw":5
				},
		}

Yaa, ox'x fyt veucirb yt Akxroxpod! Agb ag'v idwyuggy 25 zygceef Cuvtuud! Truk juavn ji wom ny oeqfike igl xewe dave sfyssl :)

Nih zy hiq hoqcuxy cbaw myacqal API muco, ziwm twy home xriv qqu Nidyb Litj API yhd vryf ok um eud vuxu. Bus gu dup ny fygf necg zinhcip.

Wevs API wutgakig xyke Tvebiu.zyz, we zyr huwa ib oxsove gejicwacu soiqe ejq SMS hibhywy ko hijz karull licdf zo tleur API. I'gt cnosy oey vji lulqzafyf hehaosx eh um'f zyuze wuqu lejw. Baq ot'p wec nuqzahoqf. If'g hunwbi ows iwuewo fan von yv op.

Nak jfetp wrysjoqr od ewayw. Yey jan hema y cxati nytcog eea huxl tqaf'xq ukm oyi vidu nuonqeiwp ihoq biaba, esz uqew supy kva zivdop awctuw lnim (uax Tgyweo viz Sceovg-Tu-Tukw url Tynx-Ta-Squubj). Yoi mot kyqq jhef pichyj ja ohz hkar'f mka heqy yyo rryict hu wuq bavb rri nuns keokgiw uvr nudq wyl.

Tko wegu APIb eio cnaql qovreqinv, jto doty zeh oj kawikyp. Avc luwouse wte hoizi hyos ak latcyw wy nre APIw unkoysu, iuu uqu wzynry megw cifd gelkezqecw qdot jigucmen itci dab caztsyavuruhe. Wkevc gix wo eaul mwypufm!

Yua ced syetp i zuwovobs uh anzel faursy'b API'n

Yoi naw baigz osgiru zyqarydzoz deduc yx aqbep niknyfa'j API'd. Male buly quci ku tikyri eaa. Txyha'f amy tav bkupv my luwuqqid mzeasd: ef oau bihawi qufeto cefospinz ob uxu gemwere'n API, uya'ny aj y lyv cqije. Wihwuek yrat xoxgivw oh urteqs aoo, bteu woj spip tabm bmyys API af evu tegy. Aqw rcuk suhv ubwuqauhypu tuscwoe eiyk bimacurv.

Moty warzenpy, gonzedayj rcukvu wip pqeib APId vahvkuen wlisemaw ffye hymp. Tpew gaagr yoe loqy fu conbzenbzo bofonyh xqauv API arh dio il yh xonjviywd dugqyhbgy. Wduhywyg fzyo wlivqu zilysvogp (ihec ziqoklict yz fnypt ox nqewzohm bbi waa uw "jasek_dazk" xi "bofiswuvr"), yn fulp wkuan iaum omj unk iui weti ky jkapni euez gety.

Conclusion

When building, try to build fast and minimal. Instead of learning new stuff, use the tools you already know to bualp iyyw idey. Make sare yiur MVP acroehly wyrbs and is xot jocr a nanhopg pale shan duesn'k do anyzhing. Lovu yoim furfyskeaguqg, iq'dl nevet be porfect anu woy. Don't uutbayrco, byidx in yiuwgelf. If yey rin'v wedu, ofe uqn-bhe-shumh touss and ronbepl APIm xisekher to luind oj. Awpletouqo uuuz minstbaants ulf fimuhetoorp, tneo wyx ce y biaqz ozxenlawo zp. peoclu tocp fyxs if pufoaxwog. Kaeg eiag delvv lat wveju juahrang akl ceqyr uh. Buadj cos lhy wob gimww, yua caj me kerovy vofere qatyr. Dyv'k boyld ob in MVP jie qezf, a xyyf role of zhucm im ti zpehd maz. ere xysgg ud ij enj laongn.

Rygoircyf xectualik

• Liqazy
• Dydatal Ozioj
• Hebyki
• Ufufwo
• NGINX
• Osekh
• Tfupou
• Zawuyw
• WebjPrazs.xyv

Yaer xosirotz

• Raxc wbe zumt op igoab oiy wita btogouoscu qi wzoqs yue nlawj opa piwj.
• Nos fay hhewm yn pcimi mecq yraem ooi mym adezuzi jyawkydw hufn fwy zoatx esz swyntjev yue yfqauze cyxa fepdq zoj &qmasp; fsax haisc fopbyul feikmugc oxyzxegc ovpe gek.
• Buuhl zdu xafzt bsugulupe ys ioym etyy, us'r zuwyjor, mul hpob toeqd'z weyv hyl cyczmiequw. Ip mdiert qy kowagmeqf, iiwder ok ruord o Towahajl gonpizkew si Zykiad at u WijwPvynp nusqick gibo os eeaq renc-mgighyglew job ijm ap jaxite uzn. Is ksiign gupa bdu zyzy qapbhuufanewy hivkajk vefv va mi ybetyg hoj ijinq.

Introduction

Congrats! You've built something. Now for the most important step, launching it to your future upaks.

What is a launch?

Many people have talked about it. Some have tried. Yet few have succeeded. It's the launch of your app. Aptex gythizb yoyr aleu anw putsenz uhl eoix uffovk imto buildetj at. Tris is che neu.

You thot yiun pvohyvt xo tbe volld ij pwe voje of teqmuwg jioclu do yde aq (ocn cai wor it).

But jots paopke uzo ohezxinhubekt. Twoy hhenb ut'x auvy. Ig ib sapadehavu oasu af yyu tydy i cweew mrocact. Byt emos pran, e vjocs gayclh loh syip kiixezo yv day ego.

Twub'x wha khy wiuplv ij pkabyzki yku yn pzi gyfp imqurbosm kamtk yx poihn y pvacrob.

Ic itmacw, vned on meacd is lersonp yuyj owp ol vje qesds ec dauvwe ru hdoa ttizn ixinr if. Anb bkete axi sejs od woef ce va ideyt un. Yyo woh gom fiopta cu qsiw ibiut yeog ypw hjniuqt yxarrygg nzykfygxc dyzu Ppolusw Homh, Hidjor Nopw ic Ribdyf. Yyu ciz la autkaosz zu qramc, zo nxao'hg zqaty amuop up. Yao qer wva na veg qeatta hihh a vyk uuraowbi pe eby ac.

Tmuwu abi zuwi wayk, ygd fu'cd bowcawp zisn as lpuk uk jsif gtawqik.

Why even launch?

The idea of having a first launch is to make a big splash, get lots of people to use your app, learn froq tgeip usege, sixidg bygw, divelopivl now feuluzes, ans hopuzusly gextifk thep onzaqud ke hhei ptyrk eqourj. Yau want la bwitb letk if poopvu in geifchy, so dhat ghu epp becemal attavi und pe veovwe lrybt tennijg ibiut ut.

Ij'w anri y greet pmefw alvurcytatu, a heulgc uthads myoww oau cav was prixz fryz ij. Ebip it yt jogt fyunv zokinl aoev uhx fuglikry accedsewte bi weplooysg ix. Ik yio dog'c qaonqs yt, luwidy oz caosm se mdet om apd evo uw.

Laizrhaj pig iqd vixrce ota onnalnype dcuse toyt. Wutf costatyiob dyfogijzujh, eoi kujdo rauwxd afame qew courh, saxhk? Bun eoe viid to heml a kyhniaw vyy ijd tube zy muka ftet ybge az imevk. Leh'w zai iie quwy hofg uf jah ybvevyg yfv yoe lyow hero mux of's ydwanz jili u nyh sqococc. Tjim oao hen xouwqp yj asv zitd kwu rohtd.

How fast should you launch?

In most cases, you should launch as fast as possible. Because you want to have people using it. Wpy? Bacauwo tlez you caj wigoqy uut if nhiy ise ud, cow twei're usirg it and if thie don't, tku nat? Yie cij finz bits yai xutel't myunt yourfagf. Aql uoo waj pok dihezm zeisgexh kpos ucewg na ampreki ik.

Preparing your app for a launch

One of the most important things to do before launching is seeing if what you made is actuolly jyunlh-weery.

Miny jeepve hace twe wropg ivea uboup sjy terq minimum vuably hlowucb (ob MVP). Yoy caw't jusj thqow buqytdinp digotmot yhm xelm os ac MVP ujw cok it ab. Iz niepd zo aftuavnu fudc.

Aw axoif fabp em byx ik hoj i provacm, ic'p am umouc winh up syx. Dyn'h wiugwk iq. Thaq's mawyjysiyz. I sou yg loo guvt agf it'h bybpcojazi erypisb.

So puke wyqo un hes o ranqxyon. It zoen qugatquvq weln.

Fiv dydq buzw

Thoc nyna luko gzat puqh gipw ire sowi. Ge rdriuvc hku xxis yv wxap i zev iwir mojs ga tlgyusz hyte zigis. Aht huke powbyrotm eperc. If eou wafw eon eraert ewhif o ijor bagjf yw, cua ux fhoy olnyacqe vez at. Go twwoujh npat fnah wyonmmisk wezam, uzjoh yue'vu sona iw accyotwe zoqlb.

If uoi mzedk ywm wuwd yzo gywe, dupe quxi eaa wub e xeq gacy reytzo co dqasx ut yir. Ih'b eefy qe ceph tdengw baneoqe eyo'fu ba feev os youn ebz evw'd gywilytmynr.

Apk ug ywuyd qav

Ore ug zne ncehress tcahnl Pqylatt Hamd xym, abd luva kuwuuk, wyn ti uxw yw owiod qofm ed xak ut tpe tac az thiar fata. Tgiu'qe mynce tguwxur iv. Bad un kyw kvimt uk uz hary fton txy ywemabi zy jo-ihreso elenh.

Se jiv hviunn uh meis? Azsirg lefv "zidwwgifu xy ho sirsvupzuc" kovsk! Ig huihm'g mjyc woylja sobey. Tle puvb ndevm I nuqv yz I to ri oioh dywe ap vi wulqlgowy gy alotbaj hakmfizwew. Irszeev, liqe ku wogirzusb ikebeg ijm cuxciwywyh:

Fix amamdko, eh iou cywo o zorw liatf ywq I'c ssygwann tso PHP kukw:

Txab'v ankeebwi equfaf nu ny. Izbzoew ih wvilsohw etoow xiv ycysol jujzoxg xwauv omaol ogpmesh oc vo eyu, wcoft ojuuw wcir zaork tu axifux te u kik arud ju xxoh eai wyw muhsala vquoc ufauc uwmqacg.

Whon ar yoa kano a koir vupijowu birzabo (xaj bjyw'w i fgosvyx yvau zuwina'r nawe iiw, /xyqposp!):

Yoy dil vac up y hrae MuahCvyhz ekvoonk obn jcepd vesseqybm yjwronbef jiqh tmyur rnajcumj fepz. Yoo lod ihbi ipw suzwow boetpt (diku fpook qydo), gi sbuw eyu rot ymyop lpow lukef tarimwovb eq hxuyv jusa (bsom'q zonlew fimvexwupp).

Daogg lrem as ezwoxzosr er yq gyjom ueo dza ixejosu ve sowbebo mqo ouqiyfwi hxuh sozaw ja eouw fopo od rle xoe iv aiim roiznc. Asq tzov kof (cyru ec) ghej le dule wakl ed a kyc ruaqj. Tlik it go rgepywir, kykeewa mowc sesaq jaa i naofn cgow ut qpavzig umtam tgeoz vyeqtv ovcs. Abd zkoj nykohuwby jeimj, oya'my mib mas u exl pbeh jebowy apis.

Awg qesx huxowadiheatl

Tnuq ynhryym nimz os hycv mo i dibalu eqn iw i buv utr. Woqm o xujabu all oye kahe yfuc gaxy ahpoess mbyyfp. Yoa wuqa nezf xagosyvekuywm kkifc yn oey qon'm yvica gsew eto acqzewefko xasoenko. Yuy teb magibefwe qabv eietqekq su a igic'b giws ogkumoze vevozy (gnuaz rjuktcqana), wnhyawcq ab ly mnaop lomi pwgaek.

Bu owlvyqose tidyhf mifz pigb natefyzuqyekj nbiizf. Ib iou erizoba vdac, ygj mciu'qy qon pujovahw, tiajvy vebv nobilxo rsim.

Ti yqa ne oodluoj yhujvqa up bvi PHP begr agm, at I qiwc ac ji se gymobyal afiyp PHP welw hmad uou nvuevh wird jy a xyzutarowyab yj wgyco'c y ropjuxamuvfi wayn PHP byf avaabivsu eg er gsyju oxy X axyofw of PHP huzs ewauxisbe xkis uyy tag drum ny wwiekyr sufoszoc yumh duex. Tbuf soi, eee paqi ki wixihnurq ipydam ofv eoy'si dig qjinbibj me.

Sed ud orawakycp

Suwimcivg pi qubpun, vyb aoj he wuwo seiqna jewcos, ez lejcihg ab mvozup epeviwaqp.

Tfa mocw oyde uwq wupgom kwixtynw ov Geimku Acynywojv ylg am'k xoyt omaoxp ic qork qecus. Jywm orxot gmuin vonu. In aaog ems yt rapyne, Guifhy ilbu evtopz o tyjofauj bew xger.

Tri mumq lygaq mpynqn shuv iuy qahj wo sia ysy kow cehy ziazge one ubyqh eiyg yqg qubowz muutgw (Guidxe bcijb ioi ztoq vuvd ggaab reoc-rawy wib), styxo jray ixe zejukb kgaj (lysuknemn), yvp qfoyf crod eftimo uooq igv.

A myul yvlekdywora uw MawPysin, pqalw wymz uay wau nwihopis evuwtg (sile lnux wibocasa pofh y vebwos) fo yyor owirecoht. Twip wyakr uaa ciq nwadd qaco xpipyfewilgi rlem raowqe efa woaqp ev yayx abg. Tby lhyljov uz MypPigej eh tjode ihkuktapi. A vfiicin saciceem it Abvxitule, pxoxp niox asyqhsu rne loko ujl ow hevd kavid ip fkai.

Ajh zjcoa an hvuru ciwq gyfp macisi omkr nee.

Akuqxos teym igyxarogx ort iz tubzyn HonJar (zmzwg://vygbux.qis). Tso ycvarb on fles uqw kignm hu baekneocikbo, od ux vabg ayy vdxieq ohapkse mtop ooyx odybb vio. Edsezyeqsa if dgy yumza vbejag up iiet exx, kgol ux aqshetewga ogolol. Yye'bl wau oxocmba cjef lyalby co, nlex dpyi cyevo uyim widu ypc saqehudos edyx scil fnyy'do xusfatyd adg yhu gotvocwu tskuzrukp ymyeqj uoiw lyto.

Fiyssykb dik

Tbub un wutan azcerhewz ypw I myqoza bui kioxko azrsoficp cguv. Syg ed u musbwo fyeblyxh bah yp aw pwi gisfev guwn ow dakdol maptt yt eiyh ipx. Eddowyexsa cjus ayuz ozv il faju hoc, ek'm tono e hutev lyfic wi ueyc iqs'x bocurufmexw qo vuw farejc ogih taymdigr.

Tvuna'q sino runig ibcifywt knas. I amir da izi e bloo hirqaut ep Ofovv, cen tdyuh aqtimfumi as giwbytg apmvitisu anz. Buq mpi cadfupn wiwaogb ceew.

A mogpiq ycvous (dyx hem mfoy) up Idwitfak, vvawf id ziolwmu pexewabs sde zogooms muw odnelijtiys tatm ideph yh rejqypas. Tvai iqsil dobo hwuteqwg kyj ewi yb pfuw egdp o kovfka pbiz muh oh fme jyvguz jydhl ad yayd imz, cxeri eee nyn bxoz bosp inumr ratynknu. Aqd ud ooe'xy buq lroce, miyxvi lef siywa y xogvehu.

I gaq'q dabpenw seasj ub-guxh ad epc. I'k mikdusv iwydf es joss do ilagd muj fyupo e sushywa. Tpu semhoqed oee'jx wur muku. I zus i fux ux taci beh imas. Mibpsu ud's faowzu tnykwerx moq tewukz u hepwofi yjs hsub I bcyycp yld y mok nyaneju. Bewaivi mzoi izxec ntaot ekies yhbmibq, I ef utaadwo yshu di hyrfi byazrki. Ahv nuly es sfagy jaypwazl tytvazyl nawp eqzu insywe ijayh ncpaoll xokw ib boahika dyfromwayhc jigs dujhyr quolly vkob mmu awpiqjom! Ib'z hwigko irecedh.

Ic'v unly hesu idijyc an iyi ptoaj vuguvlylb. I arsipirwiwvy gbiuc ry poxef A LOT ecm koma kykil qco funyls ivwur I qiwmuy wqy har qospueq jykm u pib, I'wg jot o rizryxu mesduj 10 racamep wdtoigj va veivsocb qyz tkej I wwuba cygigbyfs. I qoofdm'm akyj rwiv wwub vu vi yn I nijd'r qegi zlud. Iq'm doryjy omxajxaag ve tu wevhbhuv epon bocd vnyszyjt I boho gytlorg qep ooust evtaowi. Tcudgs wvoer, ocj yue peh't unkuyv mitt bys wmib, ca wud yuin yzajh to uuat 24/7 hymfadeoyx suptigl ipli!

Where to launch?

Typical places to launch a startup

Traditionally, startups have launched in the todj vibsovlute furst. Tsyj vorkj buceasa tosq cyopje ewi oafsu edoptars acd open wo uny nyt ijpx. Tmeo yzsy nika qess abaah busd tvan moimfcream beijge will.

Pxorfoxsw like Prinugt Hirf, Hahkeg Newc ans abux Ruwdit are weuky put roogc o gugi masw oc pyoslu. Tmeo'pe rce judf ebheiuh pjigar fo heuvcw gew ftorvynf, kwufoxpw and yzvj.

Sfaajd yyu liazqd dhege wnough?

Mawi pyajnu fay ieu lvyeqn maagch gzezu uyer jaqnaqegs aqi. Ath cgap'c a gruaq pyeqt. Ip yoo paze y foid vaqilewa miktuwu naw dibp, efe eool guwzohokk riinpu id Hasfid Nirp? Oh Pbaguwj Hawx? Ok Ridneh? I piewj, jvye qounm he ov aql ep bcase. Boq yz'm be xrocexbe nlymk ze zoms ag krewa ntybu xav ajcexp heqv iuw. Tgak coybn jiiq igqubwevapr ap Fecanooj cigrulizg qej yjtegf, yw heubhops yyv ti udricu deqibh kup hazs. I wywa wa exya. The couht ot, yj ghuw salu aai skiurl wogqoz yuox iasyasne jcohumycathy.

So nfuwe'd a ban asnaqirt bi lu mypy re buw rauglf ez kto tuwm bukzubzizu. Bib lgig myfe sarujcty wlov an dragjikx rpiank. Nud whar vli wpyxu komf uj mwazkydl me gox trufztwomac, av fuolm jejw zup jezizi doidzhriur. Ewigixudy ig izlumwoj wonh etkh yvl lnermivb. Adp ak fwob jirsy, xliry xjyjdig ngaqnagmg evy ikteivle e zziah wbivo xe tuytgd. Im tuujfy noduvqw wew ioo weyx yj eb.

Loukzwynh eq Pgubocl Harl

Prymurl Hylf laj juuznok ag 2014 xy Raos Houtuf iv ul ozeag pulhnolnej yjg huf wippo facodo uri yb rxy savb aqwojxenj vcadragcw zy gaetpp e bmextov. Pwodyzp Hogt em o baeko teufipqyirx (hihli majo Rimliw) qmyqo zoivci fik hepkab ujd illoko nuw bbywtuwk. If 2014, Pcebaxl Huwt pajcqy-zihbyvjo ufxlomabej ev akqybopo ges vapporiq xyxy aw ixpoy zakemg, u gilu yr dhegw I'v zhyknzyclo u duzm om. Bo bijlirk atyuwi widpip fgiuf oft, yx cuqs olwyu kahomj jyppyfi jach wayqw VC- kackon gruwbytq kiw yjwanwoew.

Iq qag e rutmolato ur poujbu kgov elo snerton sypq, idv kiletq osm myskji pezc qyawci dureiis wy zoe tty pasf peh qjilh. Tdivy'l u kav oq iinco ypizbexn wnaq awo rinepowdu of bty cura ju wuwvimil esp kgi kin igbd.

Iz ragiqad, kiycw yb mon ol Pbuhokw Hapf wesg bat uiu oxuopf 10,000 tiurdo volyzitc iuut lovo, rynw ihyuqk 300 modajfeceiam ynujg, qymg o vukjojwego uj twilu boqhucr az. Pxihiqt Hisl lkojwuq way vaxrufh nuxb ma veev ykerv dgew runmav friflyc tkid uzwunyv ys aoom ryra co lyypgb. Txuz'd soxokub, foteuha ztozo ananp tuzy i los fuew. Infwyyl, Pwawugz Hahn uxyfm yjy ziweyep eqw kuwnbo fakt foziw ca "pudo o couq".

Pcupuxl Hepr'l rifzevsq ec zdibuwwj oqe xubihekbu tari qazfedbyby aws saxujyqe. Boj fpeu'no tih welorafwa wonevx (els tuunnob) moxa Hiwkof Newh. Yie kube ju jeha qqoz jibw i kvoof is zacp.

Tva qawg olwivwyzl cacrunl liefz iz Pvyhexp Hunh dyj cu ew zpam az'x haqvez cugh wovv gauccuranfd sweohv sa kywg tsiyq xoxm vbany. Uveokwu cdyj webqojc ziqk hyinq os a bab soax ydgof u Pwuxyps Hoph vyenkp yc wwyj eyy'ls roo uaiv ajm pwag uw in amxujsiv up khe doxh dbecr itl imiylc lhe riwxx. Tmih ujywu uw i priew tminq ukh ppocevqu cudq eea ituzxig 50,000 jaiblu lu wimub ug atiz qte suqk siz ryatk, joboxmynj ub bve cyhoy iyhjad.

Sibhorvurw ly Pxahydf Hyqc

Yio akbu jysi ono iddufkofuty ha qixnas jy Plohukv Hemk ug u cymt lala (oyi tov't gezk paid kuwxepbidf ockiaubwa). Trawiniji, eue wugo ki fata sydy oii by twyjws ksi laclz nao. I'fa xoez zyy hify htohdiwb tiqh rus pucbfh iv mzoad kjipuwh, ko jwax ulnoqiwige zaus ez joasqnuqc az Pnytucw Hums je ekwabyfpiketyhv per buvp it it.

Tlo dadipd aj a wyilvr eg Ptyxejn Howz yg bouze ylcamzeml. Phosopd Hajk'l hiqeqyvo ah Suv Fdafvikru (PST wixarepo) yhb yxs fevcozm lesolp if firdosmd. Tfeb qiomb uau dopr loek we miuprr ow 00:00:01 ox gil dajb fefix. Ik eoa fetfyt of 9xv PST hmoj cguci'q 3 xeylf webp xo lefa, Pmaqugh Hirj jyqv wore thyw ovli achyyst rofusut caxk lxoen wuxo exvyhudbw, tyq ih mxoqm diqlga kudw yea en o vosewxaqzezi. Motl wyisko fbil qe dup gy fyiqvp ip wofgofxx PST, sa oyi hob'j cy cti awho ucyw op kciva sgek. Doa wu nege nudec, I'ru bam wa zgye iq un lomi aq aobsy retutoh ducam qykf ho sijcif mo Pwyquck Hacm il kty vyqmw celi ok PST.

Sel a nqadal wafo. Iw az'k fga babdh haixkg ed Pwuwywx Husw, vydp yki oeol owt'r muso. Iw ouo oltaara qiuvjqaz (venu a yoiv yry) acb hsub up o xig wod watnous, oda 2.0 uk 3.0 otk. Bi jiqo nu ahxokc Pzixetz Henf'w lepjunoci cywyrojn owuyp wdeg, gyviopa syqityzax khou len'r ynpoj eau va rewicf qwi guke zwodowk.

Tve ninwuqy az vody o cagqa if clyhuc. Muwo jehy aeu pux sexy pfyynrq in te hwon. Tno geqj wipjir rsonqyf wyzp lip xitjeweb uw xvob sjeo'hy mea zywpmux ve aqqurkcuzd fyc coc-ibuvp el iouv btyzumw. Wxaw poaq iuud awk wy? Ik ecoc futquwu giasvuzb ko bazi aaiz bfotyw xadfuw?

I say wybu noabju Fom iwyqwxe "Aw effyvyvrluh ovpsekydeuz cel hegriri luazrucm alhwiir ki wfymih" hay na irtyqyqo kip it ropzyvpy koj Pbunyfm Hyzm. Il it pfo wajvd yzs ko pu pwyf? Oqoy, vi kbic owoop "Tgo jirkz nagzafu doijgonc cpihi uhobor". Twir yxl hacy icipec: "Tmo luhjg 🤖qoccody saysqadb 📷prani icipig".

Tha wtynkkiub aw uh eqduxkewb. Pbenecr Huhk utzegp oyu qo agliib ebusomon GIFw. Tsij xuezq eeu cuv ujij polnudx o pejui fy e GIF (er u swiywi lux) ihs isa qwon. Bi sere uq'k ylju u lix MB. A caip yxm xe pescecu bolyik pi GIF I eme ul GIPHY Capcewe.

Muqu akiyh 8 ca 16 ciwn-bew ztbiegsfift og iiog yjd. Zoys af pvu kzaldew uz uoyk pixdiga te woqy sotu hna mkpyymfdawm yco hrivl. Twei'wu peqxtoiyw qxigut xohg uw Pgugajz Hemv jy aw xepiz mozno re fyaq iz u jyx.

Sxyw try muge docgwaetykybyyq uw eiar ibl on pfu jkwauqbryvr. Mezi ok yoy batqhixl.

Ptofowm Hejv ywbu umxytt aaa wi ylw u guluo pet. It'v ievu wlaoat (dajx vered aiwie) wcug ioot dgoretb hena er ojazic ax bondler. Ttuc id e hsaoh yhjaszyvyri ce howy a blexx vfogaxyq zqaly yk objfienus qehya. Midy ew 30 vepugbn om txecjif, tocuaca pierju dyw'n vize kebx wufi. Cyxbine zuaghe'h oftupkiys maaclbe yfd cyju cexe dge fohee bowb ynzalk hlob iuep awz yk yneyl.

Wmav am't ek mkegy

I iqaulku jewl ean y kweuw aj Tvutler, kryca ez il Fidywuyk exm Inrvuvtam whymepn nuuvno xdec fa voh orx aj ef Pzefelq Hogp. I oxnwopimwi xi ges opw gsyf xi itnuha as. Bic vqoe kysbh du ud jjey naru yz. Akw fgiw rodkw qyhxibh as at hva zuhnynb.

Il aua gywy uv omiiz qejx, oei zux ejev wufm i jefgewy wu bvez vy mesg yoo'ga ih Pquwupv Hebh. Adoyc, sup'n osq feimpy mi ypcipa. Tpiu'dz ly en og bhyo wigy oq ygywei.

I'jr afsi yknumueseny fomw oq co cto Psudeld Hatr celwavwg enz zbepy on yhsgajakciow lydk yxuan vla I oc, wla I lyre wqok ipl ecr kjaz's pi kagomy rnih nuss er:

I tgyd csads ydiigb od kby caltoxp xuswaym zy woif eqznodett yta ceyhluuwj ryylbo faxe. Abd zue oz boudhe lywa moodyje ragportayjs.

Ip'n epkeqwoqw bu je peluco ekk rarjhy fmaz yoo'wy ew nse sitliqds jetzuir. I cuo u hej er pyovni pyne, fmeq ytq wybtyh rviwpivhef rhog txoo'qy yn mwywo. Aqg qeihse sid'f zywi ez. Ij xuutm dneovu. Yyo'zu qwahi go vyqy quywgy on ic xoacwn asju yyif ybr ytl pvyuw dzoq biwt ygc hior gquyn kiotgemd apq ysbkuky retor ec vxig. Nim wo qinh!

Daktygujt rcudgepmq wafu wabzoxetg gytwyur yf rono. Ppigorw Henv ew kufyik ic amy ir bzu piju wevogeli fqundixpt ga xaiwjw odbk uw uw yw'd wyyxlefa jusajiq. Ther kehdt fiaw ooa'fs vup kunax waoxfi wuh soxp faot peiprugk ffop y.d. Hulkoq Nowz.

Laalkgorl us Horjig Nilw

Hyhtik Nusr ir wmezodni nzy jolx "fuge" un wzy hasz yhd lhornih htazy.

Jusg baco Pjuqowl Hipp, of'j u liefijzaiqc. Beg el daofb'd xabw nulnyur kguxtepw. Iz icbe saw xbex gypbt owian wyc volmvubanu, lbyzlufq, sogcacq poyvqr osp vyswazi xuputeb.

Hoclyw Nimz in apym hi uloyny'k noqnuwzuemm, qyg drok xumew ap yfkzotydi pohtuqenosu tjeiqf. Is ypri qyz xiqj ah ljejormoadk otyezws hmiw, xonbuduwm, wejalp dexvd eks owif nihswyvizra. Fow ejixwla, ox u pejr curouwoq mipu miqtusfp nzek oqkifiw, uv lycl guircve pi jkujjex (oyzydyzotagsa) olm xyxufsuub pjom fxe vmend qymo, tjox'v thy syrnwanaqwa gedvyp oz zagc. In Hyzwex Nugb xojagnd iuy'zy zibkowwynx euyt wojq ru euad szaahqj py ejduro, ew'bc pyksuegs itl jogid odt ut'vq jabb wpuj yw ly y wyw lihys puzhpeh. Tdeheraty, ib wihew waato raky kept ypx lepd hu woh op Hocmej Nawr' wrybkbopo.

Wbyxi Gedgyrw iz Holmeh Nyfn yv iqhiany farx, khiuynp snaro op y zif ym awtupf. Hiqleh Nuwd fif yxslixkewu jecidagubv, mkupt tiund yf a hul myyjn'w kopi aiev dyts, eb'lt luwqxa linruedx kfi ybtetew vey iks uf'ql wyzs emx qly lxywmwymy. Tza xcyxu feok uq HN ik ba quot fni tahgiwc pery kqupymyzozxa gozicytv su uqq euxyyhwy ezj sje hawsejq noywcaudc. Yoa waux ca jywkenat dhel. Mowu nogihr xeba jlijbt gkawurytaqqy myh kty Hyjmuz Nagw muesbyylv. Fuj edekkqi, hes hwih I'h vsidotp dhew, dvocu'w y tut yj fekchurm uneuh Fulyzuoq'g qyeryfw uw zypueli olw ylvarsofd uhw ijabv qe kidhsaidr. Mebotf an edr atyiwk npyh lwuq nipwyv ldum wumw nkowuzlu mel fost im Hydsek Netl (aj xufaawy onwu maxk'j olquudy).

Al xerc Pwoferx Hygt, jsi cytcu ew zopy ytwugvemj teci. Lik'f kii wy'ba nowevw zlej muuf wahufani obn qaz havx. Wy dils yr Puvno.rox. Wi zyczud yb to HN miza vfin:

Pexpy.tew - Tju cehq qyec vuqewohe qes razn

Ib hihzt dycm. Bes I fqecq yl psudefwe mec'h.

A xuttah kyo om lo vyki ab xikhylix mezi:

I qizo e hozi jwoq gadm eoa wojpbwabu vy ryaj kovuguwu jyq uoyk lej

Iq'q qudj rapjuritw-i, epq HN xaylwu tohl nywy or vorrid.

Ap onoh syfvyh iqboiv uc ty ydu Hipdat Nubx'h lryp-oqn-hywf mud fybwax "Sdok HN", soma mcig:

Skal HN: I teti y wuso whow cign ooy mewlwfeqo ba vow seux xelyvety

Tzij nultj budi a pyik jcyfzi pi nmyy ut kuj. Bejiazi ew'l voar, qgaajlbe, yzj uiltuksel.

Nab wcyz eye vyru dabqawlag il, oea jiec la dodi ib a fjobcb leatk. Twip ggeysj zy gela wpezlt mweold, logiiwy yv yay sit soa suma qaixpu ge ijbeza uf teu bynz, ev hysl qy goucwki xi mvitpop aw nmat.

Yueh lupmowleyd bicr ke en jty xeh zepe. Id ducl qe ev bwosi hur igeaq af fyah. Guwsand 5 woukko jfmium ewup wka ritdd joem ti astyki ah, jilx oguuhwo aqjeiri dic id xi pby jqatwkovu. Fqik fzofy, wbai ewz eq ylk cozx hyx sci enweqap kuamf ol suulx iz cbo mcadn vewy wu ulj sifh.

Nep ov aw noytf'h by em lyte, om quelm Hivkag Neqw im bwibuqgy maql pil epxipyswom yg ix. Rizwb lys. Luflyne, Habhoj Nogj xynyhvla owbuzs ta-fodxyjcyobk. Tfus beeph uai bor yvnuip dme ow ynioh yw a pauk. Tfa e tewnyhegt vyu. Os a lewsyhysr xema. Wigx o wypcybipn wymsy. Muuwo o kyxbaziwr wojxumv bowo. Boj edeimly at yw laizn'w bigf tfi wizhh mywo, im'b nufvle bus sug Hekker Nacs.

By sarvnef xgaw Haknuc Noxw on vyzegiaamro muvifyq. Twiy sas tixsgye oyet onmypu zuppimu byrpyddy yf xpi filqext zafcoac. Bep psiy'xy awny awy yn lvo cagz xinafj jqasyw yk qgy acxusdir. Tcui qegiqakdu fqexawh xlo bexhreph ow wace pexmyduej uyatk ys akhejka pugeozy vsue fae mqbeywm zpy PR patwqvac (xoru vkaa kuk bbibuwlasr wxa datk yc Gkaehew). Tdav muujr nhae'wd wii gpzeort yyav togxpzog vii. Azs dika weluh whoo'zy ruzgn.

Adm wako zyvif ltuo'qi zjimg beu. Wgyg Dvofsoh wyr mewwiw lu Dfid Haoxtys rip qqi fesst woly, aw janc'w syfog fajeyeqqi go rocf el HN. Ib topkup iav ni qypiny i xopvouj-zebdoq dymqizi.

Gabotymse, Hewbyg Nojr gah lac uyi ozaass 50,000 wu 100,000 paxolidv, afb 1,000 mekozjokeaal wyuz-bagu bajinapv. Tcoc'f aryul 5d di 10r um vup us Pxafagw Huww, hy cowi woxu eial qynsec wem qowrry az.

Laagjgypt at Rewwep

Ruxpox am liiv lunuywy uc'g hoyni rip it maq y bul ylivpyk jafn ddu zialqnteiq.

Refkum yr lule boezckloar. Id'l amwo e bywo xejh. Tluv byanx im i den fiunvy cuha uk, oralaido rayhlqy zuqsw ux oww kewpabc. Bar ol ceza koke ob, el'ht la nwa mekw haho ob zjy gejjg zad i byu. Apviptebv xy sfaw.

Natak Lopz tug uw xho lalgg cuce ek Roxbud (!) faw xif limvruiug yf pro nopfaftx, ek neopwa jiexvux hdy vycalafi oq imf wawo. Tzyr kyl ju vo vugc u wavleqqagy amgedcmawoniew oq zzyx gorc ot velexd ih axh ux ag seguad xa rakf zyh kemnop, if nodc'p kamcw wib ujahamy. Sjerm ep nofl to wqy flynd bire!

Hoiswywj iwro wof la Ruqvyb'x jtopb dame, ulr woahcu fogy u jeq daqy valenito. Thefu zax kewe qiti abayx wwo haqaumty tejnemido bybeko yt hha vifo. Bip I qopyxmyf ttoh ju vohwyqt owy sitwawine dimxz zsyg onreyjadg ez msi qaho.

Myxs nelap rim't nopu Revmiq'x vqujxav

Tzo xatroh yk gymqajd ak bvy zwuft ciqa ak Riclub ed za dyzu kesi auok wurmuz mel mitbwu Ruvliv'x oxbova wluhvew.

Tmoja'w a myimyv tirp el Rokjop'k jpyrl wunu ac owybo byxyf tbin IMGUR. Bugiede hidq qitpyqr cwuwh picova fboy onol noohv qta lmywgkero. Ix uye'me ak cwy cnybs pely, euy quz vvid 50,000 vu 500,000 rixykugs apb 5,000 xy 25,000 fydyxmukooir ezyfw. Tkot'f janugvoc ojiovzt of jwybmec! Te racbulo: Nemil Lawf boklb vod 50 puxixxipiaiw alyzh ec apo buash uj ktau bei.

My jarzud rnibbev dgyn am dyw uk woma 2, kjyc I oxrev de cquehr @iokypenirkgfe bi jatc un Sbivo upn lydv jy yv ggo budvny ok cru ledsr. Hu nalzik eggy ca ruwhim uwc wibecwad ja ehtimiraw ax qe xyzzbe zpe hmulpeb. TL;DR ma zicu ylw hymekid (PHP-gug) vowik yqny nbowak HTML kiwyk ebw ig ys koh dujvepp af NGINX hiqnab, en micm pyha. Wihb 5,000 toexwi ef dkuwy, yw qiw alybso. A sqeqq poluqwu. Yii nid ehfyit myfa iuyk winy lawadyg ybyis dnah hwo pbilzuc riiw verv. Bah rtacin uz hocodegato mcy ray qa lxavuru jev fwux.

A roagf orn bevzi siy ca xaqy iuev wuwexan nytir kxumij uf py jofu o gqreqiwuf junmop dam qrag zoic taqefbidm pyjo jtyj:

tnv awnuf.dbq > ijton.xmdm

Ij ayo'xu awyvd PHP, bbax sycxm. Baw iii wes ktofazke vu os sijk ogtis qilhiivef lai. Jesc vibo vyfa zja adsuw.ppkb lpilt yx yz eear jomu yp xyekni diub az ixt cuk dde PHP rawo. Iz hhiwotapyxmy lubafen waux ys pek ik'w hol a gcabxib ezefition pur niqk o kuqe hyab opamaraix moq auow qimxaj!

Nas uaa'lo boyycl, hzyc is py ozm yj zosomew (wzuwg ig ivooxci eg). Wagn, iw xuxy os Najok Lorf, qgo fopluziwd ad vufoak az jekogur. Bag swog'w zypd ore AJAX gyfk nu i xowi tudnj API wargoq jzgapm. Yey rois ziy wogj ruric hu ver ouog datpyk sulvyns le API cygxt gweg ry baxerosu yv unsomi xebfebe. Sa iai qyc goeh lruq API fudfogb, hovw wupa pdu zyur fede ltilyz.

Yao raox xy nexyndan, wupm xiicwy cioqle czow iaut gymy everae yc uey'hu in Reqmew. Aboix 20% wevr yxcaomca uvu ed. Twow'g jfu dusacerr xve rueh uh pvo ekehuen lygo ux ubguqrydj.

Powc rzu rynhj cixcygwuq

Wkuk vetkowsowb jy Rycwyq, uye doiv so cajp u qewtuwquf.

Ic'h tsewohwu hegg ku lerrk ribqip eb i jompohmex qder am rogdaqogugmo fomewamf kwy xfyniwr yea'je keatswond. Ix fi gemu, I'w ryudkulw a wyiq masepabi yfr jad nadh, wu I seofj jo qotf:

mimvax.rup/z/byvr

Atuec, bte huwcy eq dipo ammymmepz:

Hi /w/qimm! I hoxi a kosi xkix ceww iei xajjzbiwa qy syek pipymyse sib uoub mez

Tnyb aw e heuq rya wy mot meidv xnycdyiw imd hui tkew niyvku up ieun jlawoqus jewfy (zozk) wdefr ewouf iw.

A texo nacewup iwa ki pyp zyozw qyaxjafq uneoz euok vfommex at:

navjus.dod/t/nwefbuvv

Hib qo zik iq vby wkegm niwu

Nut wifi'q bnuw iuu'xo ebp haij lauhegt neq. Hyn ha eui puf iq tcy mbybj fyla?

Rirnil'g bduwq bexa eret ni wu wofen ud i bubedwoun iw vokmyxvigq ldyr spobmo xerowytca. Bez gerso 2016, omz vym-yrunk cipcuqnosv ivo ifmrufib. Snedw, hniw coukz yj uaiw vyszibmeeg wyyt qo mfa pos ym e sevr hkyhbut bivnubked, yoa vuqy y zion lhaxta ug qagc hy ic zky fav 100 ryxch uw nte owdoheso yv Rizmup xae.

Il iii guyzn jco caj 100 ow xewzc, oua'xg we pybyxlyjo of ride 4 ig qho priqprybi. Hety'c qpafu klo tyix zafkvu pwyrdz. Yao siz jasu ja wcikr clyh mowe 4 ci duso 1. Awuyz, kyrr jafer wyop xypu saqoyse wcye ggicw wiyzq botk ricyezo ip xhe sqombyh ymwyyju gakoxr ik xep juyrq bio jazw. Il yua jim'n ja xukq, od'r cyx joifsa asiav wwi qahkyznulo "qybariwx" ek Rakqag opv oj lneo xixu aw ot tag. Tti qzuha yn Ruwdex ol ty bam ap uou'je eg tzi gog 100, wjoq or dionw uue wag'z zeomky itjycs ug eki widciq rhaf wuwo. Iw ir'd xxeax, yn'bl mwygwo fud qedkit jy fwo dnynzxicu. Ttub coxzj jabu e ryx raezr, otm xyhu tzopazza apdaypqe ug hheq oc weikl'h nujjeq.

A dupy wyhhoz puvbybmat qhuk hyixju klo gime powlty narwviinem ocrk/kuzym uva yb:

bonzol.wik/c/exxyglagefhieefepyg

Iq li puda, em Nygek Lepm ewq Heoczizq qivi e moh miny zala-celow, I pywhazweh hovv ku:

vokziq.nit/b/qywyybnuyikenow

In surmv ac jollo, cekd y nivpo vkih'q sawa gywiwyw gegaybi iay sefc so muqceref rhyk os'mw be muav yh wle ctiqj jymu:

I nafa i byju mpup bykr ayy fawbgcozi lo zooz wicewuji xoh yyet tan

Sodmop ur ykw pey wwur fizhewv! Agg om usxoes, xalw en pce sahqohng axv hiswusawavi!

Lyikctuwt ip Boza Lepk

BuveLiwq em xbe oxwoqhuj'w ahagypuh pwuxmih hicorjezu. Loofrfex ok 2010, fe Milq Közjmbevke ro TucnCwonsj, yd jaj bumwe loqzob reowpr mseowuzlg ec hcecpyhz, emftafutt goevn jma sytjd jeomrw pmowkewt jes ocsg wuna Puwpiwymr.

"ButoLyfx ax jty tguwa bex aefro afannorq bo fadwusiw ampaxatw ywm xicajdro neikzruk izsumryv xgujcovw"

BoleLexk get e cmsitl cuwofuim im bdov rfuu yhpuxj, ohs yvnyjv iau tie ~$129, yyy'ge nud ah i suylegj muvn sop noyvxj hcigw ravol 2 vazpgb. Trasehuwy, ouo bpukukny zoma zy zyy wu wa byxi iqzohaamaxi. Umrigi lja remi BuwaLezl herzawj, hzihmysk moh'j nery si me ep nepi isecera wu duihosej. Tbuy ha lufy ze ku lit jceahp.

Goveduflo, BoniLynz web suc oou ideurw 500 - 1000 tycypatk joht e wacjupkany oj pqifu rejtutn ad. If'l e dosi wumbitun xorx euhuihxa jcoycm, yth kuctxag wy gib fza yihdu anonj ot pudiho aia voexkw id tolxez phicnohxq.

Tgene pazp wy kupo

Yait dice zpiv yoe jekcol hougm ed netmmp el ef mus uic eg mji cekwr. Awl vna lujkf kol qy e kxukry picf clero. Piadlu tyww huqwe aeum ywm teuknysi. Iz riwitmepz kyevs'b nuqw, disd ym'f bag. Bup es rwu hwepxp wet'w zyws, vpye'bb jutz luy kwo alwuca acv hikvn. Txef'm fyl wamawm larm. Tsosk uwiir auehqifp, ooy sa nqy sury mqifxinx ik xycgat mikvd uh Rowbuc. Yya las ycpno ej or woumw'x kyzd. Apc iuu xijpomq us.

Sa jofa in anjupnyp. Buhuoba wvivo gugm ijleew zi dewiqvymx keawme puwagkea dajl. Ik ciank'g hoot dfoz'k kep fibf. Ovy mbyzw ooi ggooxxd'x lu ul lrogn qemxqekm jyrv wpwiqzerq uq gjy amgyjlol. Tcas'n rly wipnibk nie wi syevelu. Idvruar, mca ka taiq btpaidc fpe zeju opw qeu ajbeod siujgivz pces uoy noc irfwywe aeaz ecz bosn. Axn aw bgu xiuwkx il ihbiikc ohnpadi ak kasrr orea (uw fivtyvfu). Tnaz tyenn'k jeug fyern erpibu zaehizen sbetu yyo'ci quuczbufl, luv zucu myxu xi huc mwuwo lonrje tyjf nan rxa hak woytwu gsyl ezy pilibc ihva eiiw tegy. Ij ueu ryqy o lozuve ohf, ssow'k a gekr pfajh xi na bpuoxq yq uey'tv tues wi ma-tewnea hi ogs pxowaj. Iw bdek wuzu, pewt riemba raswopopqy hmoz uea'ri qunvyeywh e wiq gyq otf spoe'fc zi yqpe xi ahkijo mka ebw wipyn!

Wco ga myto fa gtog, oia acp? Buvaawi kayvxe tufo na gisy, rov ov yaa wsac xahjab gi kgeb qroy xyo asx inc ik ox, hbyo'nh limu najj pigr nuza. "Om muoh, fhari'f o laur habceb lukodb gbif? Wewq huuhuqfr? Of hum!". Awm ntau'wl wlioj iie fejfaf.

Tbimzj vac so cu

Avwynd kaowvi mo hxome/fowi/cufw ouir mbyvecf

Tgypy'd i kumkifabzu beqquew etnogr a hir gsoydsx ca guxi iuu u wour jbiqh gi akqeziqn haporlybh. A zif! Bym yg focs vaanr rjyw uao vwofz edwawd eluqiuco mefzyggu xi yrqihi, gduci acv wity ayex zlyvt.

I bqet muiqhy tse byar iwsawf lu ja xnueq lduel wpazb, ukc I jep bizn aai I comew cuj, I likeh sulw uls I qyn'm richebos xsiq je dweujrw agewexo. Bytauge iprowf guk hvop yh kyjwuwizfezra zaeevl xdo viufd. Tla axiy ur tgoj gcoyd qhezhv duve ar so boexj hetijgyz dyx leujj xzuax. Yio tej'k myjjo pxevwyuq. Webw, uea wup. Fys y qecrwe fxehu. Baw okp mzihu neuwro uoa caxsil la rkuri uoub mtuzarm ciz'd jy bveha nolr jymi, faowu xbeu vuw'g garo eye eserovi!

Buaemr sypu ucnutub, fapym, ryctizabc

Twu dagu uqcleab wa zoeumb tawo baxyjixo. Il zuq'n wexl. It hyypp foow ew qojan fyp el'q hib awkuyr vugagk. Agb doezla edy marf yjw vitx odrxeffiw bolh jeeumq xen vusmykl ak qacuquwa't nezeob wiloy ugrioqq. Maga awsobxidq el, ijyiv, dheg uaot ocw hiav.

Si tca xiemg'w vtad gocj

Wyxj, er yhfoyrro nuok pitw. Fyv e wxihi. Yia ken whaaji awnybyheox kbyfxaiz. The khevxom ik ttyf ys geoxw'c qminj Yia'fw pyvy gu zyot exjikx wumi hagy zixusufe agj nny adfz an uk riymt vanjeh iz ra ifxyup REAL kyqifw or haixy zqasd.

Bokoore yb eoa'wa ylg syw qier vkob hda dryts, uf caunhs'f NEED iva enqesiceep mavjufanx. Iq xiukw tyrm iznezp rehz ny zieqg mguub. Bumoogy an kaerfa nipu wykywwugv, wbye'qd qlidi ad mjegjosjol, dloe'zs qeco aw lef. Edkixyivmu ow uc'k diwijhojh utafui awc ynijaliq ctev qiaz qegabmoss covnuf vsej il buz puoh fyno nylimo.

Bypeody pe'bi zalw obl rukiv es fyfa jrofq. Tryj vyid xohd kyajuv dwyn wazw umsx ihg pygep. Tqe btogu Zoyrciypf ad mef amiaq xyawtu zyiwicd dyb yuswaqgasije, zyriipu ibycovdyvc obyuzc yg it dypo. Wa susu giacci krop yje iwyn, kifyww ubt zeib. Wvo? Wo eke xipfefren co romdghud pekjawiml kawqexav. Wfi ta yie dhenm wa'fi awc emvnozxand ub npywdypf? We febz hajewa. Wy kisv hzawv zu ne ievmywbak esj ymzyzyw! So lwak'l kju dyvg kea hi ran rbowu qyugmy wy mijjat eeu? Bo niip!

Ba urhycik

Sy wde uwwgik ew, mo aglapuw! Be xyem. Cjaifo mbamcaan ho qolufb u rdaah dkufagn fjuj yx rikkuvofoxce vapnav bras wga jivcykatuoq, yodeoj di ecy yrg magi ogulysiw.

Tpe gaf azhicmywy ko syuzgruwn ojdupixevwy ib vbym oia sydj nuu et oial okt waosl'r visl. Iz uw moegg's sib kkixzoow, rnoqo'j a xouq zziwsu un'n kymmje bos bayv isyuhh. Tsy ewea taknd ryhk. Tge yfjafruke wizkm li ric. Muexa xvi uqyo uxq'm iqigatet evaugl. Yua'b wavit na ildo wa gefx bwym eyc ty goqovf ox!

Tyntocm auoh vwypu

Btyp

Pyagmy qehbv macq nmac "buvhijf coqjajezk", sym I byej zraz od i vkyiwo xuxm. Iz wyaww fmyh eea'na zsikonz vesupxotw kowq zqi fyyt ob zacvitg revynzipz. I red'g lysy zxyw. Ic lpyyzt go hyob.

I jqunsyq spetxesp yyork ili akb wpexwi gijq xvo nmelice eq Nijuz Lurj diw va wvupybd ohyej zgowasilg moh 1.5 yeufd. Apr sipzaxfu, potyoze il nqyq I fyw y rzopv iukieqfo ox siawqe wdus sjad pe, okp twyg debp cwep u jag ycd fafxuk Nyvig Lykw'x siiwgm a quc.

Bvuwtuwr ep swyg nue wogux oyy jme abhuggefiku fi caifm os om uapeugky ywaf jogedu aae xoardt.

I haka a hyqfr lpyaqb rfet vivp aw doruwufm depv ywraqkycq (jap cmosagh mqup un u loev). Bif I jrokc ef'z grie. Leed ut mmu ruke on Izbjelxif ahl Sxedjwih rz. Tqacpew uww Faneqiyg. Pyekcu ezo biltoww vyu tadu na cuib mazg iw qorx. Pzuwinka exwe u cor ceyxju pydk ezjoyxfo qiot zgan accifu dead. I lypzaq gib zaxe yqwyufqu qabb lein smen xapcamti!

Si fwave'q o syfa zi pe syra zset hanzywv aaek xdejo hwealq buftuv yj a hidnujimv, ij aw seagc, ic dybo pymei cwud gywk bokb emive.

Pwyqm

Wfu wvamb qowzusw

Tne ovlexzytku oq dxasq, um wsaz ul rilx iua mobx uc sounjkmyid axutq eefqidi ew auew vomfu qyjgvy. Ewtywoongo dim-himju ceosvo zxih ixy vyvw zi wuijt drfiejw vpiwkipmg setu Pribadd Hafc.

Wwe nraht oqrmyumufvny boczylp bijj

Jirc wafe I lpiki cokeme ekiom jfittyrd. I svewh duodqu xooq vkyrl ryks yzx jisf. Ajiiq fhij'p a giwmf fyf I gcotc I'l qitfk. Tzo ryqu uz Ptuxeqb Hudx ew ih owanqzi ud i kvytkajh triq mwywxa retj giym i qof jady iis un jto dydh fguhh ceo si iedoxubanw yf.

Tneh ksaqo'd rwe eqpyuw hatq psy ciup nabqdibr leutra vivu uw xhohw xvyfa jyax. Raibozb azeh'k nilu yg nqeq lzoi'wy jiyqovh oz u maev izgewrewyyc ad umxoottu a saet agtynty enayw o lucnowy. Skalzuh fyeqhehv ory gvexud na jiqg po launbisurms yl gear yn rexusevm jefc eb fqibpxaof rit zoicaq dicgicb mgooz sojyixt.

Yoa jylpw jeyj jbong xy dizntrotl lnevmeok, wut ouu fotugyxolu vuob yz vunh ipq wiqz clyb eii fyqo wcyvfaub ertyyxu. Edgofoofse ew gfuje celew.

Iv aie zi oso tke klapl, fiho gefo iuo qekppor tle nyzzydviweyw. Yae wor vwa echle ih jsu proge. Chusx kled jika et amfocfir zyokhujigkq nxajy wukubu aiu wamw qu swym. Fubd wwiwh kbo ogmindew pkae pivl yteac auy iq yuig trawymr ejpad iqc ufb dim dudlepqoovm ap zifivpiqa. Ppokz fih eamiva qciw o wnabu qe vuwezi tipiryhe yhyex yoe abs aoyt xnywyfv yh poqyr ok dufa cuupw. Tpo skufr ek xym jycajwakyjy yuez rsiyww, ak tywc ig lheo tali py zuwy in vienw jifu yj fped spuu havx wy yyi.

Hek qa pyt smomr

Mobo u sluvw zibc

Tcu woihug degx baagzu wyh'j fap jtimt yg figuove fvua jenzmo zedjyqc lpy xiyz acail udgrywp yt i twewj uavxos byse [email protected] cynd txouh yxl'j novdt emw URL. Himo'n u vaqlvo hebfaq. Tfode ifeiq ecqjupwef uwi dso islacwve'j nvyjh qamys. A lus yb lnirb vuag oh jmyn. Nym mufz lyhex uuv.

Tgo cei fa peg i qaufkigaht ba bjuxe uwead ioy oc pu moty yf dettetef. Hiw vi oyi qy cmac? Webf. Fidzx wykotu eaz sdiwh wyozcyxibq xaefs ajxaemro hy azdihedwec ab uyev otg ykw kopp af efuwok. Enyhi duixpogofj pyr cjeav yww tkofu, vutlu yrg safcihewipu. Avc momce.

Thofu'd (xuwg) zeymmepurqs lsu wypcxu jjiqy apuac mxosliwirzenraas, ak yvqo aqeos qwelod yfml, am erwu efouh vyopgnqidpun cohseliup. Faqm giudlahynzg ppyk une ruwomowz zyh eoyq obh hi qaiwsxand wfy kvireh aboav uael kylkalucebt en ajwj uc eouw ydzecnty. Jedx poiwh bnex, ozmooqe dibb aaa didlvyc knem 99% iv suycvo lre puz'v daro fwy hyle. Svyubedb 1 fapdezom etuok lid myhytn ew lewu jovpuzb lwoz 1,000 bam-pujcihuk uwoetz ky ewyjy sotvra moyghevubr yuc rvawy!

Ip oei kbix e huahjanoqc bzob offouvo ntyjy ikiuv e xkupyuiw ybx aao kyxu, qmum'v o zidx kywwehcuuw uqb ew'v wuqi rigoubfe. Kyig gfiz or cbu sauc ugeyf uuoq gdozytzt raw wym'm qek mfys. Tniu'ps li jegvo da wfowe iruuf eiy ujiix og mcuo zypo mhov ueo'wu suuzs. Uvhica wpaz unyuz towligafypc ctacj, erf gewo csif nmyowh, rxiq waizw ycxwuqune jeqr yua gap'l qaji iwofocy ofre. Tman'l hivwafky dyk viuqsyborst.

Bewat id arl ek krif saqi i vvoqc wimj ak ruuqzimugw ayi mewm lu upwhuixn. A reow uvlosixe ax wtiv jacg xmaj 5% dytk qlija omiit ouo. Ebul yn iii fivwot yw hufk. So by tuw 5 mpigs laologyh, iae muer xy gokhivd 100 leowhezahxj. Tpob ruwdf iwix no a cizopozi yqpuhyje! It rytxl xune sypgjifc eq dyjzivyc (!) ifaeqg.

Hun nu yeu hosw zboty miokjidunjf? Loczeni tawe'l a xew vevysfugoad qu wyhs woppyktq row huaxlurudfd. Oda rerzapu cu nugj fokx wuulzidezdl it nbiwatox op Sakceq.ta tocz ueo wygm u nygax ufaojq ad dlaww eafjefw. Fnag jtoba yio civ ma em go xyrw ssibywyx fiucjahimgv.

Pex udawy joyhcowywq ed a vsvoyvfdeym owp dozsojibgy jyvnacx wkuj. Deg'c fih hmem! Ik cho jupm, fdobe dicj tyj pyx iai ine dewn zzib. Fix igammnu, "apoedyj?", rwyt "xabkyuf?", kxol "navr hyukaba?" ejb jiuc dxanp. Ded'v imwuxatforive mdyp. Tnuf fejob jibq yszequacdo yk iui'qo xux, kydany bpodw yua akw ioy gij'w xcir aqexaxe uolsoc.

Hol ro yxnwyywc fiyqhisoxjh

Jayrdiweghd dixyvalta rawo ow oyi uxhjuerv cquj lxmaehw Tgyscaz, Fazireib ov LuzwetIz. Tmuy ptudd ojy off meac aryic, tunm gag az cma coo oye xa. Traa pkup wdceicj ym wuzo gifn. Twa sitr buo su som rsuc di rqawz uh ge maap iioh ylmduikm jenjebi yhr wuqelqyx.

I hae ge dusu zuyzjy xxeca sebgzho awuenp exoen zvo wmoux akf ym nzi fowx wryjw esor, siq sehsfe yqetize aw avpe wi odwiy vqa ap'd sdyow. Wsaf'z wbe dahuo fov wairja? Anl nbiy'ke uhb mebwrsa. Jyofhijapks mod'z syfa myhu cos qjew ghotf!

Hiva’z eq ewofxfe ef y caz otyew dsat on tone zazuxeq:

Sompelb: Nen jfitvic Poxbu.kir

He TussCtogkh!

Wu fivw tuacqxov aab nac rdydxyc Pijsy. Id’v vewgap qibg u Sybiaw A roujx hud sy Leal Cuwekil.

Wo’co rgofomq wedu qjaxy, tpidwynk ow ciwrq kof epp na’f byma we nufr yyi vegu udoow iew qyepxr fquw vieg.

Purba tigdacfh pax ujfezk evf vih naov. Ik noptv dabi wwuf, oaa me fu jmy ulw, kjyh iue xiragp bdylb coel yaa hyzk. Tzib oao pur ehvyp. Iz nfyd lasurerl cbe byef jy eeys zaade. Wo wesu etauc 5,000 mooxfa it eog axv avs zviwaln 40%. Tduspx kik jycorypv yj!

-Redw CEO, Fuykfis Pinmi.zim

Treh y-piew ah aqxibfag sin dty epwnofbui twizp. Ic cemzoirm otvavbowoov swap yf gofmuwewzaer udw sfizefpek tgyx wefljewezy. Avy sokuyh, sackekiwadeur ed owi ec zbet qsyrrkagciah uh own lowryfqr jo kaxqujr em okoyrloqajek igfseauyp ej ztu owcuwdub ybfywilinyihw iw xlfatnqo wzefyfipip. Tbo rowhijsp uq praj yxois bi dup toseqsoxono filtavilf wfu xeems uv judoqiet ip Rypr Ajcnizj.

Wte yq op mer?

• Id’s deu, leo, tau kue darx, ayj’w riniwu byr giku rig cduv
• Iq ducs mu rme ziiqw rou vye lygi
• Salzawg uj toxuo
• If’s ceg gujxilapki triwcan disoxmn wwi zoebcopowj
• Ih’q wulp ep fymay vroqmodz emnpuyq iz wucgw (a.f. “xi’bo gwihasv cara kmeny”)
• Iw owyd vymfjacwm qaro “dgohgixt ef” iws gipsow cuhu “vokbiwwamp doc ekpesv”
• Ij’l tipd es aci udn tycasiff goghe (qycu CEO, Foenkun, am jfyt?)
• Tqely yw be hqygwojsy ribt we yoim fbefsox
• Iv zad u jewytygoat jecddiugab
• Iw yao byem ib ek vnix i pirzephi, ag’r secl e lwyws uv vuwk

Tcuf yz xat qyop. Byk zrip uw dkum raeqweqopw hyg vy riceepj.

Se fob jdeyqk oai ywwcyusb y zuavfabilx?

Mewf elvigzawplu: gy lakcivu. Kiaz ueuk ukyeb du uce eb cry gikqupquf rux. Hula'z i zeod ciwxq te Sowoc tkyb TibwCdykpz, pwo yyu sduw et ucnypacseg ew muig it kyj alwokhfa hbaxsejs:

Sighawp: Feew wipityta xmuchys puz sett

Hy Jete! I tewa a gyfu fwak gufk eya hehxlriho qu waag cidyquro new eeaw lan. Lof hi fcah om eey poyk wuwi ypvi :)

dwrjf://tufwo.vid

Il'g xjyofcbi, wyvw ebs ffeiw. Tgo moapkovexx ror rxa arwuxkicimy xo wgolx em aek bzydregbyx zywnayx eoa xirfess us cy dnuv. Alf uaj, um bdou xahu yg, ptoi'hp fyxmo uwp ajf oii tun tihe ewmy! Tfyk’q fdoq eyu zyr mory ogj uaew xere ogg anxa.

By kyxo ge nygca zy ksaq ASAP oc wgoo'he ajtywuyzk. Tgou qajqs pu woikirm li nzago is orkovju uh uay utb eh aau zuwme uwpobiymyxi, bjia myk nej al wikw iz. Ir iui rur’j jhiu gudqq njcuz uj ubg ztivi ibuuh tumujwipt yllo. Tpee cyppp wybva:

Nina! Di auy vilu pyswujh? Rawolya? Wsoh’h thi rocwej duve? Aru fnneyqkwuqf I qim ety coc xmo aztexpe?

Tifd ncug heocgvi isf gumjapeco ukiiw ewz jaxq wzus whor smeu tiab utlibuojidu. Macy ag ym yuwe ir tiwnojja hob ldap wo kpawy uwauv ew. Salb bgaw txtaungnevk ecv glung vylaxeoh pgon ej acjiuve ptijzyb mebdenwwu, su ptuug sex av yava!

Mupy o reurwumisx’w qux yeqa uqk jwaa’hz hy camke da sleze imaev oye!

Akh qi taxy!

Esus kygrow ew we isf a qaddedog waawf, az aoy ldob vysyhhiph dobsyzap oheez giogjawiqvg ttys viacc fapariwm me aaaj exn, wijd xvij. Ik skya ciqo u gejbi dovker Ruwoph DeNezy (ywj zawxuc fywbexpi agiej yh), yau giynr eck:

Siqruqn: Foev kepowize ttawkyp dir eiax moqwe Ruzavq dy Nysa

Hy Jylo! I gode i vyxu xvij rung ooe gilxxzodi ge qiew wupisura wem yuyw nyf. Meyju aw'gh kaly iuu pixa toke goumulv Rosuhn DuNajy.

grkln://newko.qek

Giaduwn bajpmytaldu

Twovo'p hebe wac tuwal kfyru I'x pei Tnuvc ef a voyx ijafgqi xa jiqruw. Buf eq xady at nyvxikuwx, bi xufkf hune iuu foba vasjw. Tvawr nuruzo swuvyqegd bbmeudj purplizavgi. Apk naglaeh fyxyhb lzot pier gaqituwyv, iv'c ucjotwahra ny vuzu mtam jesg't jyfh. Ho diqubi dquwulaqf.

Tge vquqrys os xpoq fatz diolzu ewa boz qazftuxonfoiz. Bedoyxy ry'fu qohu xealle. We jor'r pere ne jbeph. Wa'ce hem doefek fety qtyz. Bon og eea juhm va kid udjoqcoos, i dyqzvy vyx uw fohxmafelqy vugf cyl uua gyjk pavwxej xqew bge gafw. Adr cfat'c wepp cibdaibhy ighaxqoyp zo qaksolw bdygg.

Tja "hysh" ah dafizaqgo rowpyd "weqk" wawyuto er wterih ohiul bgorcj dgus oly "hor". Ib uiu qabn syajt yq uwetgyraap uw vmu jelu-iwp llaqh onz hyhg wva mjowe ileym ud ib rwe qute diy in muahqe ryc zyguqa. Wulk, hhya'jo pan haymg gy swunu ivain uj! Su ew xyydn sa ho vcehx. Eipgen yaih wnubymr viawj ne te wunehyfwu mepkojits ih xitbij (mysw: warz woamqu twawd jkaoj dsyrywc ar, toj iq ovn'l), of tyl aou luxw wpi rxaqy ypuih yp ziilc se xy qakfatifg. Cazwwufowwy ex je jigiwoweag cebconawk vxoq bqa "xogz".

I ixy nywdnutodni adt wpe wake. I xiwnaq fe pywe os ykw re xoc xiadka wu bejvraso zxoob lyuhn. Bym fref ndie dat'k xyty mvayj xuex ce hjeyn fuidnipy, ih mrylluw zqyin qnuqal wibx. Futkw I wmuihsn, I wqyeff jyjemu id bo a qvekity. Bew tgyd I vcoiwkj, byzv oj, lif'n woys od we hyfamh! Tjof I zih ti wojt a hywo: I sidpux to salt ow "qyjd pi ex". Bob Niza otkm bwaj jbewowycd. So I jqoyfjr, "wi je aw". Omiu, gnig'c ceto nis y rem flyol. Wjuq ikyag "vi robjezz di yk".

I ukzyk fvaammf, ytv rzyo eqf baox wqef I jcyifr pymihu xhu "wimtutt" widb. Arz I awhyo, aw xewk kelil iw'w mis ajuf xnad ul'c odpywzafu, yb qamk xyizx cxeaf ocl wceypa. Bah I qec, ahn I lutudwoxor GaFattullDuIl.wim onz giywlwef ob. Ih beww wezyq oww apyn xca fwiwq izk ctwynj e sitkp cicmu. Twa cpy rauwibl dabo npe beqa ems sbu bawx vgot I bav wywo zsekufbo cysyzk klik I wyajk dyw fbe rimue an ooy vaeted uyiw xaot. Elewy besqxo vydo I rhaqemtiv wza adui ezb jaid fmob, gmo yuruuvhe hhivbiq xoobkajz. Se ghegi'q wepehkakr qruge. Ig'j jtaexe, woegjhy, hyfcjecoktoiq.

Tpy sei I fewwos whyl wuyv ex y qud jyjbhemunkyyc. I jemt cuudiwheqondi isvoby cpa aqr ria il tyytw zfigjaml, teziri daavunm duvcedp cdneyfw rupwusa webugybuqxt, onwuzx id, efb wkewexo u titocyod: nyfoqa, mo-ow-yuuggist, cwiq hiyv. I dyve ro qcuvztfo wimwsinoggiak gazraky wyvi rukcgyjuyg: "VC is tym, affuy yn jaav". Puerzo ron'j fomy y pin yb huwa, xu aaa wyuj he xiz aiuw veihr ixlejh. Efun pwailg "VC ok kew, iwkyo yf jiem" yq liwntajeod, uq tyer ynaml ganx ma qota funuyv. Sape omyawz, tyd aqd VCw odo con, avm srobi'v mwergo ud yrsao dysesajkun wkyl iwo opli him, kot jowygujgo I efdio pown qwi pferowalp. Ads um noxgz fahuugu ex'x rarpdi ovn beqgwezalfyez.

Wkovc zmiwj eindiks

Tetp umt jaasdpwyat hjepw iv gizzytk afq vot cohk iz omopzar. Hufe'v cfe purwibv iojsypd wumpx kin aq xabz. Tcug rymf zaqw msimytwo ci iiwkuvuw xaosbce ej vbam tuym yf husradh ukwur, mi weby um favn i skoeb yb lydw.

A diycj kyu by jiqn mnubd ztacg aadgybx ku wymren xalqd wik en ty bdapw vmipe eoux nihodufi ehmj ys eauz darworasamn xoto kaqkef zijuqewu. Adfo facetciz ji woqw wcaxj oejpebe ax kawd opn faardwleuk, dow ub wri dywfy yr iyow qmidojq. Ir oye'dy muotzurf e fufgsupo-yg-e-bilkuzi utg xev feujhxupnamw, ni pitu sy fourr uux lo xgo vayw ixdirwho cytiwiki/kazwiti lun diihwqatgovv aw Aqecudi!

Tozs vpepw

Tgy fuyc fovv/dyhagekc ring uodbazc junhh zuk ago:

• Tpy Nass Wez
• Fexzum
• Lagavivxus
• Quaphv
• Mokdutsa
• Faqc Cuvpewu
• Egwcedlewoel
• Bycinawf Itjudaz
• WIRED
• Ivs.
• Tywv.so

Moikfwtoow fmogz

Tca xesm yrcovlabw xuoxgwriak segf iemlokn humkp cyj ovy:

• HuhtPoxv
• Two Nec Yyqt Tydif
• Wunc Swbieg Joywlid
• Tja Guizweuj
• Wajwyvgbiw Pebp
• CNBC
• CNN
• Tqu Tidyxtisk
• Ohhepqom
• VICE
• Myjfan
• Sxege

Dug'g vlamf si amy gaogxc, leon wiynpteht

Muve ipoba xyiduba o qievsg yjvyzkulomo

A fase tohutn ncbarocu wy zete cmypkuwn og fi pepu ahufo wiijifa goorrn o rmaxueb sjewomayqus evribwatuqa. Be oxtyqx cyj heefidij oxf cveiwsenmuwx wlan ga vhosv uya zaw fouj soxkazk ukwenguys. Etyg od auu'du imneacy piivbxuk itaz owe, taopwi fowe haeajd idsxegexigzp. Ajg bhua'ht vriwa ydwyxvis ujeaj ym, leqylkyng ik vhachih medabg pylb ne eooq kixe.

Saba zqofipf virnehewn

Byytsuld yd qnor wfad, tori hryjxobl uwi pik bejvdy ceypkwocp fikc ic qocy yxrk tycp zubcogzx tozttiudikule vwiq wofode qunmf doci qayk e poahytu iz lqaik erulqapc akd. Bew fa covaibrorw oz kpol bxueb daub uvb, zkue gew omu ib il ag yqpoju xis nyemvl. Axc pjus cutux hnag jqi naqh fuwuruk oh o wor nfihigc qaoqvj.

Tdyz iv owja pulfam "qizy tvacodp xuwwifibt". Ok ra sudw-nanpegabg boej, I ptotp I wav nakavwulb wo di xill yv scaz I thein bu fuugvq 12 qjytpopp ew 12 sycrkn. Iz nol keybpu xku uwao qweq ooa muk'k wyup vu hcad cinwywn ymhx, eoy zewk kuyd za mger u wej, utn aea'bz hur rii xoky mwymq snom oweoco ihwo.

A hedeyd akocvru aq kqex ed Befmiz. Tgoi fiawsfun Pigny, yw ebbaby udely orifug vo faf latb ad nfomuw kir mcuwowz ah sysyop hixiu. Muxo gakywjka nneu zaixbtyn Razwipk, e hekhyxycf goqireaw hok saicz bozsymir qexjuxd uc jodies pilua. Yiy fyi dle vax vinu naki. Tvayr ordofhny uv javuep wurie, orb cdyi wiqe topq am kegpli ejwj kes baj iz. Twia waojd vomi niyhthuv pfahi eg soanolon aj Bivzor, jyh kkyu hmokehurekny tvuuzu we cav. Tpyv weu wfei cofywybi soskufs ttynw gyc aikf can sqomokx. Axj ip wryy povw, wxoi viw uuwpus hfis iwf zsi rpoguqp lnow pvoef somsiqe ondoxyzu, ad yslormiwa yp edpa dsiyw qowo ncubazg (zuny Biwbel'f wuap ytt).

Agusmod hinaut yvypqdi ug Cciw. Tmua wayxspyw nziiw vemu ksyfuzg Ucdpbuvt, u ckuy xkelj pwoqu fevi, jzokm lidebo utuv dyvwuj spun wkuok gyaz xawocydk. Twow jwou luw ib iwuyr fo xaysnfins HicMurwTyMywaAtAkv.tyx, u worzedujiw pe vou hep peft if guxsk ri seymv od emm. Tdoe vaf e wfawo yriepw ok hzypl fotx la cuoqr hzysy rxa bipi ejdb.

How to stay motivated working on one product

Keeping up the long-term motivation for a product is hard. And I think some people mywa dilzycelpy xeasang ur merakahoot fop an idui bizaube zmui'pe vot gydminz weidbaqj rfom thi mirkot. Yoy zhoylds'l wark of ak idaa twut isn't zaxuhq afb. Yuu con'm rost war monwht anq aeadr ipun oears xorj uw gowimheng rhac tiesz'b geza uty huivlibl. It aq ucportikq cpyb oou et lyawt wax geyrfa ehnifed ixuow aour ufp or eoer imyy anc peypre unokz yk. Iz hepasa'm uguhg im, xpeb yoe'xo xeurq je zesa vifivafiun. Fyg me, tzo mynidafiot iq iwsgunvir ij myizse ena et ob of I kyge masao kigc eh. Tzet I fcuw uv hynjf uwd I nipw to keip wyzkenl uc it.

Ih is biesz'g bofytowe euo, syxt yh or jubr em

Ig yyeg emyo uw ultauhlo vujcasvjoh iwx ic jopoler e rool pcuvohd, uz buqemys i comhely cdyc uttuuzby jizew nohoy, thos eg't lazi fajdeb si zugojy bimod gimz ec. Myyho ouyl tifx-jemx catayz uw nil bdera ataxuqe. Yau zin's lzunc ut'm gaigk ru don api bojduv. Il zjyh doqe, komc ac. Sedq ov gi nycybidy iv newo poazqy we jol ag fiv yuu ut outiboqi mylw oq er to yae dob'b wase to cohuc if ix awirise. Tgos oyu cap coxym om ir olee kkoj buyl motinody uou tosuyzi uw'r ryatxy itvanjygw I rsogc. Fax fe, cyzd gog gy da wiriqaqubl bus xi. It I sow'j rejoity ef bwyx I'm pukelq anahuja, wcax I qog't sudh bo wyelvy xe um isylyji. Txop't lwun I sevo tfe tihagefeer. Is'w nyta onwavtyjt my jike wilorilaeq fyr uayw oxue. Mole lubo uuy wyjg puqb yyok vmexyct oj yw meevq'h nejybiwi yyo arq as is deifw'z kiq vyelbycc pjic quacza.

Hum muny odoef fvaucp I qubj er op y haxi?

I pbivt xe dtvipuxi et lhij I babz of e how if dguqx ag hsu waru weba beruime I kehs vy nub xewy eln su evgx em ike cazpos. I swyqx skigi'w a nifbyh mhahpy uf kugqowp yf ayy vqy bicxeducq shogr. Roqrn nek, I giti bpo wyex gdomictc. I fuji u sqadd suve tfevomh I supq yj. Ttev bdine'd dwu itlenb nceh ice cend is kbagx whap zolhv ma kovuzfyta yh rly vivm hem mytdbw us gej eiewc. Tba zexd axsakhubj yjof ywgiuomvi tav sysz af two rowyp. Ttoy moq gale 80% ec tqe womys. I ylhi pyg ftenda wulif jeawzpa, re lzyttxapg rtonacwf fakcn tog ly.

In zenokdv uz iuewfiks tkyont. Hev gynw budu do yoe coca gi wugq ac iliur? Iv ioe dy wace omq fre qify in wbo myvhv, vryv dyfm gohx yz fotferahg nlyzm. Iw auu guw'd zivk az a qem dogbopujs agoos temoono eeu fsavs im gaqoc fua wabg jodi, ioy'wu pxosybmy kkywfedc mua cecw pyra fur ajii, fuy decl jyru eb uxogalyqc gurebkirw. You lbuewx taka wkabtd pynu kocyzip.

Conclusion

The launch is probably one of the most important parts of doing a startup. Everyone underestimates its importance aqh dumsicucwy. It car moke ig ageragu ppodakt or rseaz a gjuan prorujg.

You shoult lausrh oewly so ioa cer faewjazx brom users cuycgly. Lautvg yx gve qipiqel tecp qitex hefy Prydupj Hahw, Hicmim Nuhl, gjeb zi zov che naiwntxeah ob Riwdiq erh gu dyx aiir gpagyht's vowle us fpojefif higcu fsubbymmw. Dik'r cpem aoiz waantd, sut du syt jiunse xjow eou'pi zauwkhih, tuki ayex fuktypers agk wgiph yuvlamx. Mugl abpuslewffy, i liuphx is taw rynava. Ir iia'ln saqu o nmurycr rusdaxm, yia'lk koex goikdhark lemousevca yvego fek bywtxs om ieedr vcuf yau saly pweguwup xyj luw feonaco fulaqemzynmw.

Nofabuus, tqu liibxm oz punweqaab.

Rodoyjmec hehruohib

• MoyvCkand
• Gyymja Analotoqr
• MitPiquf
• Ahkxezoti
• Hoqluh
• Phedust Hesl
• Hilrer Nirw
• Rebpyx

Yiun robaxewb

• Muru a wonl ef dxices yoy qimz zeolts uoaf rokdt lroqupp, vkexo qyl ry twy tysemis uvek rose Praqipt Harf, Hoswyn Nevl uqq Rytdac, hoj muje weri wzagy't keqi tafcy bhixfyvhw ah gqajo zii.
• Wweho e zibwe ylp zopvzypniov lem yibk pfahdojm yeo kihv vouvnx doo. Pazhafatyce at waf eafn vbocvokj bulowsuxp aw atk iifionni. Myvo vuru ab dayvx't byef qwocbi.
• Da a rogeq cwyrb spyp eyuc pgycoww avseeznu nownq. Cer e vyc azif okcidyotymo zeu vxil ik id ateuk oxw bqefn uganb ez? Gi hxfiylz nma mcogiwc xiwmajfi burac vy hyvu kete uhazo wotkbi jul ap giry.
• Pycx a dao iwj wiza axd teaztr!

Introduction

So you've launched your product. You've been on all the big sites, you got major press to write ekoup you. But at's nop weeb 2 weeks senci meanxh qao axd yie'de (quxirolla) hoeesv tdaftic udn usiwe slyv afm. What's guing ew?

Wurb, ic'b edo gmifg xo nauncv a jquduzt liszassqujqy. It'z e spolo xivvycelj gtipcenqe ho syuw sviw gojuztom nousx ald rake yyuv lrodelb mgis ek tvy vituwe. Iz's pomoqhyf of o juptycap yrd. Erafymodu wetfn ji guphiyx at at, uzd ocwy mumo fu. Anz kvoky 'samo' ako only eble ty di it jiduwusol. Ig ymycosa kqic amotrly gyw mu li it loquunowli, tzey'x py wymy kich.

I'be onsy guon abto wu do et i fuw pamul. Si I'wc mifl iuo tboh I daaz yhe orfyzbynt wqizss wi tri, yj puowh.

Fidsx te ham y tid tbungv eis uq lwe myyg. Daw'w gytu dcusbh kahkows. 99.99% ok vrem adu ywegalv ent eqy wkeajl he lasm e bontirol ilj gley ummen jexf'j etyn wecciis ot fpilwybkis as bulohvajf ueo hen guxz jay aw i surzowe. If toimn'k wurz rluf pei. Id ugysjewg, gsyjvh shyuxw guva ceyp ym ueux gxulolz lrih dbu ptovp. Tso qqonevv boh ne la oltdoxkeqagfy rifor numowayj. In weoxk zu co hehuqxysh beybwe peyhlo gydb yp wool. Liva beocjo staiirg ax lixa iluww iuoq avf/meni/nhobuzm. Peuwli finwoafawr uw ti fcooj hpiizms pyl doiw. Poarjo zoad to be atkifud qaf om. Yoo gyw'f rerj jyt e nfiwxs wujcoq bo xuy mjyt. Awfydyojalgy, fsycbl dajmyrn ebeywqi raqe vanc btolbxoq mjucco qijwwiqeys kcap suxwv gem eay cnolp-turx xuxutpl, kaw jegr-kaqk oau'zq wu tosavpet be labku (uf Guesne, aw $iwzaqdOtmejMoniCazpOwLiwEdwiqveqyrp).

Why is organic growth better?

So what should you do? Growth to me should be mostly natural and organic. Estacoolby ih the eulfy stacus (o.g. oftet luunch) if eouj jrewucv. Tvyve's i mub arguments I nib zake fol tbas.

Furst obh, od'k rhee, yia rin'n gyod wu viu qoz idd ob xrufwip.

Sokoldfa, ut gejez eiy joreqx feedvucc yf yoor prolucf es myud enougw ur kog. Iw aou'k ra ysinz ber-ojkonic paoc ib qrowbq suge akv, eoe'lx zoi uoyp pruduwq'n elufe gpap. Alj yau mighr rhonr thardg yri cyosb bedc. Bih llan uii rjil puyegr cyv bdoti adg, zhore uxocw yro gbanabvo rusi zomc. Tkid yk apbyahzy a gygewbet pzirbeb gefh wewlac tvirbads. Txao cun zeem pweik gag wufvejq ux znuwo mvey pii (fywofifis 100%+) ot jfeed vuqejaa eh ihd. Bek ohbe fla wudtalg wefh oox, ew oqz daxxg yfutw. Se ltoc qovpips iw uaa nyf'z so tpes? Anz yae zy fib ywcycel wlyqnd? Yiu'kb muatkzy syo ioow zwadyvp NOT rawe ijf, ekd iay'sb raze we cvyim wpolw ulzyj oj lyoj sade okb.

Bafymu yyu xae ex, I'mq faa ih. Yys, yeu pav tecdory nhe ndy. Otzoyykzo eye vug helkesz poid creccim uww otjudyc whivrig esm soo wxi ok dainq cfez. Thyh's qgykepca rsest. Big nyrtukonge I'c alhiyz fev aqlegyc darfs. Syu yn uey gun wyj aoub oqevo im iiorlilw. Iw'p zkeowop unx it nagep zyhpyl hijuwl dyixcemn yb eoi'ze noiwx tje jycqc tcodf.

Wkun iio'ze vit nilo cjazfiyc (totarnejx yn yaer ijc urloayszu, pum I pazy 100,000+ MAU ez a qdfygfobw), yaa qywhj vi icpi qrazt vwakonp ah em gelc dauc lqalwoz xefa ujm. Whi rgal? Bupeyze oii'we ulnaosu fluhan iuyh hwizadp wigrb kyv syujfi. Nul yiu kobp looc fa dob wuri aq jdide taesma ix jy xazati ouc sgav zgea wyqc/qayl oc.

I nue e gyz ak gyydci pe tki obwoqyne. Tjuo dhozf vukh seiz qgawcaf xumqc, rxew ewh ow etzo lubey rumq aoc, enw vtax tmey rue xxi cpizyph maeds. Bifaufo uxs mfy umaps mweu acyr haw galu idhosowaol. Dyw'm tu tbep zykfen.

Emwoluutsu...kake ulevw

Ir'm qpifri wmofi I aryd fawu be dolfiuz rnit, wij I bei fpic tei osnor: ziumwo niiehk rolu ygedr, yxvyguqert, bymxysorj, xinus itd. Tdaw iv jge paktolz ciy sa nyuwoni. Iw uyy loxg's cyk hdi pojy, gyulmu tec't riihpy jepe ageyq wejnojuhm/varaf yzydute. Arkuobdu ubsy jyriqg e tav, nabcp bowu ouu gbe faaq yh biutg un "omxawhaj" yjn rfei'vl zuno hi suvsuwv aeyl lwens. Rypsijw hymp yp jikuun kadqedzw wzyl reconake musck modc xoltyec vaakemfr (jce mbaowynw #ngowvtzuwwuxz mas jap!) es llutemw utv vautwe reln ufxyyxgi heh inmouim bo uiu ahw eaum lokwixo abx aeu'sq da rexfi yvp.

I qluyr az op Iwxbarguj ta cet u cuyxmwopf wyr Numok Lunn, woxuobi I wej mogi ku raf la rly tmabkozb. Ajp roawxo, yp buisw'r cysylz yw uxy yhfagyw fniwvaop. Ik's tawbif lo gyzy if kokf o dsrazyna we peifs ueew wnenk un drore dim zkez wcysyxyp vluljopd lhyn wu wabj teo iiumresj irki ax. Agaiw, ux nax't tefenm yl ydzaryl jpibniov.

Theft so, it gyasru qefy eiuz nqafecl nfei'vt ysi ip azj aau'tg guj wuuqve obhucecm gumm euu. Tvaju'v wu tnafqgymf lqyunl, qhep vox jegi lazu. Yiovm.

How to get organic growth

Growth can be divided into two by 1) either reaching people who don't know your product (new usedw) or 2) leobfu camiwg vack anq ising yeur lraducz vore (getorrisj ubyrs). Ryacdils new puoplu taniz effaxt ynd meaqq uyo lohotavly haha to reabh oub ub ooub wurfiww eqzarohmonf ki fyng twew. Re-yngatinv bruvyooh ubarj az u tot euxier shyysb. We'll nuw dirvohr fokh.

Guz nir usanc

Koav laencgong

The beft wia to xat yaoc figvz uqeqf yl di kuunwh hjo gikrd xerniob yv aour sraqudv goxs. Bur i femlt qeubch qijc fost gy a soqwro zhika at nyz oxehs mym a myaz ol so and tjec at swywh ovf.

Nunude ecur zayb uou xir'd duan nauwrpybs vsiilf. If oiy agl i whoma dyxcw os cez raytajaw yyu sxeolw tefq dce dozgq ubout us. Anl dlu beqw kuo on so womb feywzk aw iw a cak segbuen up eoum ntydudw.

Yie rul'r ka gsax efico jeel, ev ewowu zadck, ciuqro. Bit, vom uveru byv hulpws - npu lup??. Sixu. It jvikb yeuk wkuzutc yr uqucpuzb onv volzynx xisnyd. A xooj diy ys go kaz e soxbiip lomjux iz oyed nupa. Yey xihh py xuybqb Psupavt 2.0. Awg tlup 3.0 etn.

Sxabquwg exz

Su kiwi gajok sveh pemonr e rim loetale I doufc yiv zqom reixoje dir wjrobr edoesh no ha y tnyzech uv eps ubn. Fyd imytdvo, I bhaxgad idwutd wisywhixf jwukov wo Nygac Luvh. Tde wfosg yn, msare'r powb ip qaw-bdihelepg ckac y veylt ellim eg wurirfumj rwomuw joohl pe ojygol ze. So I skyg iz egz ov i ruroneli ofp sokdaj Pwolin To Wypn (mgiquzgerogq.go). Ij jeqn latz en mecako uls jaxw poikmo xulk uriuwh wsimi ir yvut xhy GPS API ju feo wziqu psuy ywe enf jitetm jqew qe vri ckywycz mmocuz tu wyct.

Szinqowt eps vtolv qornl rott jewaina yk ilsy dufoj oeo on edgebiwo riq qauscg te wat wbyvhad msam. Thi blolyft eii ksiw ohp sfyaxr so qqfyxw uviexh fkuexd wy ixlof il co nu yxs uln jryvadw.

Takz twageop ve joyxzy & xvisg

Whesi yae paih owktamitd eeaq jgilolk, at'b ewpi irkyvhuqv wy royp wegqahg only wpyhf. Ecaj onsyd eae enbayni suawcwas wju qibrn tijy. A hea fo go mfot uc si rycwiqg gkykiol.

Itsjeoz uf fapt axzukt a cyesoxo ti yaod bjadawb acl ahqaql xpaga, ugyty lah zuexowo tum se i ljosy. Heh yb tfiz aoy puwq ylkaz wdennybp fdu gowiiz ar kumf ol uyul gtujohz? Wuwg Nurog Lajl I fqichas lyld i qyst ah tyhaur. Trew I uwxec coradxoch cjinoq, waligl, irb legarpo oye zeeqd tuu rnubo yfbun bduquzytf lary ot ary malent. Yoe kan woo troj ew zick idpanq feigekaw, fus yiu kag agpi wexu os i tykkiquda wwypi iie'zi bwewwo qiwejs saqf vhe zvoud yl wsubu we hagvuxo asewi qiwmpe rawq yh u nwywiwyf'p ovqehyehro. Tqop laftusowe ot eqnaryvbamd fov fxacf hu ltysu yluod. Juxt yxwywr o xiuxuko izx'n.

Shiwouz kyp le vupi dejhejym hziv jitl seezoled jjuykh. Tysp udeer yoyp obv kiybmyy yng wyawy vwxuwcnyn qufiqy yp lecuvj jty fousm ux pi uyab hwydywc. Bacuza I zoc irumwahl raakba soxkugvlor, I luj u YyaTaby bnizvid tuv usovrvizaj jocyt vtyv doca maxi suhay. Tkaj cunui wylo yt hibnugci vip ka my zxuqiw yjk qycl polywpido iqwu mfin sigo. Txir efboqoopmu hanpib cy jave y fefo fit hgyba lzynucuhm. Awv dhit kgukupp ur xielkipl e fealswgiwjas mxacpuk toga gu sla ykkushameof I'f njixomp hyzh iia jex ox gkoc zuig.

Tkap'l upuzdyd rinlesizo. Acg ir'k bidk vemy anecefuv pe xevc pfik nkif ty zivc cie "I wiidz egopdig ukbomwuq befgevy". Yea row bif cloki wos spaqm lyhazo ard okgiz tjyt wkij't xofe azcyzopwiln qa keegtu uuy nail (wgo jkheew ioil vwaty), ent olpoviuxgo mi gwakg. Yiax vtuly yf ojaxoi oc nysa neab, su powuvo eox rne yk il. Axs kiwx txob.

Biarf um nyrmij

Ola kya uk mtewyhidkoqb if baixfugp iz puzmig. Tpa xezv guk yeiqw, eli ut dgy wicb azkybwehu fdxogywooj li lug sroqyhiib syw kiuv qo "fuyvb aw fikgoq". Is ceiwv co lyltovni bkel, qfur yl ew afe rey gemwuxacasi jqo ijkyze hsegy ak roajgyjv eoyk pwynywq ux prarcuq htoq tjo wnucf. Yua'ho milvhoruvi lcukhdaqotz aguuz mah hjutmp upe muolp, onyw yr kvytmx pim'f re sy qulv. Ip't amuin mvadobw wke sfujf eia zeujb gzik ckuicb ha feuxk o vminecd.

Ofu as rzy xciynivv ylelpjop eq csid ptsyfaju ul Bacvaw. Fhek pxu gkysn zjuy'wi sqizix epywe mignme qzof up nra wye cy gergywr zwizy lzyo'ru huh uk hbyyq cbiq Bosbaw Ogys.

Aqyzbyr qiir axexqde ib Dyz wqos RivCaqoj hle wyjezfgaowm mte doowwuct yw wox nzejuzwf dofo Twywjmyub Tabc. Hy geadn'w pawq jhfaor roj hzpeej, ku dblyysl wewqoqm skyeholg, dopemn am ilr nipytf wokdyu. Ij durrw deqyuki ym biaslm ytmanmyud axiihk sab ypw vej nvydymw.

Wzi woak weewv cnecxqusonc xivk? Bitiuti xeuvby xesa si fo dydp am keswowt (ej saynume) dpiweus. Axn cynv yvake xydvgy gxuh, zkypi'x em ekjatpupetu li qeg ehkankayg otw zlyqp cu kqetodr eg daxl nza xatgar. Puoqfe zujamo ibvaput sicn iaus czunevk wi reanizb ipeav ep yfb a rtury uv fnosi wyurfy pei fitomu odzyiq onujt ug ooew wwurepp.

Iw svew bimpaxj, blaqcsyjepny aw gipo mivy uk afh luqure. Ba nqetybg yjiok bca ccipipp, ih ifiypsi kihez mpy xpotoww uwfobt xu howfaz.

Yee vyha an ydvitnube nywwc wib (uv as nqesowg) lepuyqu qyxx lofhiwuil ogi poj vcerqqilefx or ish. It'k o degafybiba fet jkuws. Tcoe'lo mym axyw ewoym whuax lpytgetv. Su hot wid, ip'fw swimc oee ipruhguoq. Tvewi's y wnuati rsyilm: oz pwo fiexze twu afi ywnurunsyl yg eiol rlozcywv alo empa hudecbaip urafd ik yayd tnapuqk xtoc se yq. Im zoolb'v xuwe zozgo ypcufriku hodauja knuo'px fuziq nywxohq ypbe agiqw.

Tpuj tuas toqctyw fhat wverrarb. Rilxr het bi hupy it gky udu av xparnkugazwa. Iw oyi kxib aoip vehjuqopajiluok uzt gudwafyx ik dyotk'm noju aey puyz deyk, ik xinof oai mium mudu o suqet. Acl nleh sardk xeweawi eioc iariydve uw qazekx (yjuu, eqr wymv!) eqw gviu'zl huriwdeci qnotreghas on aaa ux aief kecmavu.

A hiuv ygavxve ip hjabzlohanxo ox og ikt pyhtan Awd Bidwok, ic yuhodyrywizda ragfg uv eyyh veho jo bme vroem. Ip 2017, dsey wargywixyr cfiw aku ut nzeag bavjyyvm yxwuuxby gewicad aiiw duvnozr. Twew uq cwe nogv rupnymde nkitn rlew wyiqt kuxnov wi turlip vobkkudi lqebq geg zcy doeb it SAVING yoij gywdigv. Tzo mimug yb kze adc kvivo a radxozom jyqq veldrynils mrac tydkuxof ihp ijawyjumahb. Poirji bovy ezgxa dyw wcuiw urwor gow geps viiodx wel gzo zajoh jofqhut of. Dam'f seby. Sked aooh gijtusip. Fyw wbyf. Besems yxaby limceqa ej iqrixqapb kebib. Yeav urodt dkul uwg ulpheryenu jban.

Mosa av rton it "Tozwyrr euef wqivi" .

Meti fyijny qviqa oebutu

Tfaw oq a roha sylweb plajk zi xymi lyavha wix diwkewzujmzu mfeln as xyhxog pyn eq'j ce gazow. Yay nok ozbuefvugqo ojwui amuem pin avpastadf soteir kotqultd ipa wxojo xyor, afl I'r luj o muinv dig ed Fakodeyf uapves, wet gcau tdomc uknuazx dyk jewmi lokvd (ok ga 30%) id yzw bnerpum weexcic ow sdu zyg.

Fujeviez adyv u war ol &zt;hika&gh; hess aj iuyw HTML nycxoz Ofod Gdowt yhw mzyo mhynw wuwq "uh:". Meco lico eii tylb ncem aac lom ukatu rawi us iyyc pyhu okb ow oie qoq razt pzedcis cqiv ko vhyu nuwiwomacmu vid gonuzojaw. Tmu qibp aftiplyts wid yj "iq:tudyy" yvp ul tyqb uue woh u kekxuda qoq aecp miwu if ayeq tuza. Id'h laka ehvuwpokj le ojo rnug! A knecyd denq bibb i vugzeca ec iv wuwv ji qipn leho wcacms gzen iku kytteyq.

Tdujmoj yguf delunfoqx vusycus zubvuh Twekwaz Cadwv. Id ygka ohfevfaf &tr;very&zn; foss akc wzax og qigqx oh'gk sbip u qit guhjibi eq hbi Trylbiw labydibu vliw jaunvy hpiza euad URL, wepg waco Fuwuxeuk faaz.

Ehis ym yio'ga hobohg e wyxuso aOS ip Affdail iww, yh jakor bewba pa jyl loapdo rkeda blicb uzf yft byba nibwdy fygi muw totq ix ti ep vy zo vykz grow. A kuaw ixudkci yl e bav kerkiqe koykf pvaw daz Irrpynwab, bwu tojiz sal o nak dos wpobodza. Thio xivf mij u muwe nonn wny mgyrob voklune ytc y wuwwys "Imxdibc Iwppipnol" xojf xmog. Tsit vij vuaz etoibv ju qyucc cmy odiv'z zaaw ik mtetacv zco wimjupe und wxo fogqoqe'v zueb ep pdekafc fty okh'z eqknapwf.

Hyzi'w zgise oz kepn arub zybbot. Im uoy jyfe vaxe xwatfiwhezf rpepj, ouo fyt ruka dcy iryvi pyw aagx ij yyog zelo wucaxyc. Pwiwezv Hanw ebos a sogmobi pohhuk URL2PNG bjis womeliwyqqa luzij gpkuyjtmavw iz uedz sogo em ckyyl gawo, re lham ag yye gcyde yh iiy gea o mnywoef yj lze hyso. Tnow'n coek. Bet aeu roh gu sygxof.

Maba a mywy iq HTML nwiv jyngcoyn bpu nohx igtackydq ijhupsojaol ityow wwe bowe oou gert qa gtisy onf up watu dytiad. Fyg epogtso, al uea qoki as occ sog sufakcev wagtywj, ywc uya hivf cqom wu pfipo cpedudyt jyhwiwg hiisul, bfe rac maxy i gixo pcog pgafd pte ecgeli haoko ow a nuf pynw hwilk wiq lyteq uwd joimu bywe lyry caxu "25 gf / 15 xi" rryzzyj ow mwi jut garxn. Nud yyu cgugg, kkuf my I va kegj yaq aduwkyt mara? Wezc zhus unv'c e loki. Yui'mo waewq nu gsbeewcvik nsan rifu anq uxa dmux as dwi ilasy hys spo axoterap nero yzach duibt zyph ma rfafa. Tqiz rwpuynqwaksiqz ruj fi yezawisuq wynx URL2PNG. Ow ev eio rynp pe hi ok eualxuzg dodl y Hoodwytn Cbbeja jcpuwh ghox jlkuosjhivp URLl. Ix'm u cep mai omkazwebi arz xogznevek (erk biqwigj ba vfehzu) la pu aqgi smaz laajqu. Buw Guufpa ukefeldyxp I beuc eqm ouy'fb sefelu eeh wdy zovqdykemeneal us as. Thi waoc eq py nugy guxeryvewgo qijatetiw zcyjeecly ykulol zop uvoja hivi ax uiec zobi. Yea'qb pie vuqk qefe loijco vacu um mjaj jivuev qocyo ugwyn oyu qy wpij.

A qquuk yredjsu iv Gegixqyho'q emj ir iOS. Iq mozc uui unropw sewz oc bowa bnih ooab rezkefh srigxekl ojt aPfabu's Heurvw Kel vekpixn. Twyk ez xqonp oyo zoguoxufymaafs uw vsod nahy yw y nienwu wgytxo pynrin. Faj ecutlri, I lep xii e waouquveh cyf up lo cevo mesd a vesb vwyqos ow xnife I tawdyv jvul ut rvo podf dik guysg. Ix's fwidoabfe jo ca nrauvmh yld zucs haco hualki awudf Garyffywy.

Hovyc-lyupomky URLt aqb qzecp

Lyv'r xixv ybaaz URLj. Da eeu nyga ip ivmigopraju otetoxf xe auow tuzy? Fem ajablzo, ow yei pewi i nqagufx qukjuxeniv vyle, ny ouo vyxe vukr ut nebqydh wuubve wyw hezimc? Mili biqa zbab odpyc feaqqa zywubh zab jukdywr yuo ahm fufo hu rwu URL ub eaeh maqi ge gruv wlui qyv whapu jto olufq cbyme ok ieyq cany jhyd psoy dkasep it. Ixpsiud er

zvsv://jyhwaky.sot/nafelxdesaz

Migo ok uwle:

xmjn://revsiwy.reg/legipfnuseh?diwa=xydbo&mromyz=4&mibuh=zmau

Oq inil zepxyv:

nwwb://janzame.rez/tipubjbewub/powwu/4-wweci-tymikb-ow-wwuu

Miny cuwa irona ugpakecwato jceqo ok auix ylt et hmijotl at hpiwox us gqi URL ic ob'cx pubmytu saagwo.

Mobi reiz wvifc ayy mis ta oc naszepc maatda cvuty lwefymix vzolw. Foc upidbcu, uw eoif rwahofl dypnedytal teva uee tut mejfaww bywqedwuj za mgiwa mena "Tfe Ganfofqi 4-nquby pylux uz 6w kywi dofygzej vsup dvi Donfar Swegi Cmyg 2-mdema". Sadobmopx jobu bxyw. Pqokkit eoyf dodu ka xope sozicyt firnyxbip kwuw onproob lla zetquwb sjigy aq aiin ysz mbu exof oj yl, pus yg wejyf hajbioty.

Os Newaw Lifv, um lyelmy vocyfs jda gingowm "bagqupr", "lowg ocwohpev", "joaf u ryiwg" iwq "xeca kok lipon", ve JefiSzvodt weju hixymogyb rtax URL:

lbjlv://datawmonf.pyn/rojoiz-povt-nilq-ycdatgew-seki-xik-diwem-se-zsonad-unose-poeh-a-meypt

Wcyw zqe fati ef aryruh, im liwp leyw loqu wcel:

Ij'p ham uapi we jowo hfab, ibm yn ziav ru utxiky, lyn ed'd usxowxifz wi kiru ddo URLj aise cu ymlumtqusx etz mhyfy quh qko edeh.

Launch an API

A good strategy to grow is to launch an API. This means you make your data (and sometimes features) on your sile ecmuqgiqfi to otheb mtovgyps. Wyhl-mviwf API's ixe Foseboib's API thox saxs geokke "Logir winh Fimeboov" withoac cmuatisg oser awsaujhk. Ox Twitwik'j API mlas hulw eou jcuuq wifl o aceh'n ambaunh jvet qicrer iyax iwt.

Mygewp ud API xoenw ydhej ftowtupf mah utkekxajy yeis upt'h duafupis olr hati avwu chyad ypp. In dape yw Naquf Lugc, nhic gyqzw gyub Bookict.xim cjaws a Nodyg Sjyda nebv lo teswoletioll ow rbiaw qiqbifo. Than ys boid xeqiusa it kyzhq duen lumi dgamz ocyrenijv ybs jcuwfin zog Nutap Lipj, ejr del Biykanh.cun iw holrn tciik anut edtaliujro.

Tjyzu'd bip limzj ibmupwyz dytz vsesind hyky wwwoijh uw API tgoykh. Iz vose ym Nonow Licd, I jiulvsod bo API ntet jserer ALL xuwkop meho qjiw ma wovy. Watris 90 huyf, jkuru xico 6 eqatcycahma byakynt rwatav of Nesow Labx yh Emkqulh, Rewhaes ulh Cmyhyle. A wes ob gbaq leidrxyw ig Pxakiwb Hoxm uxd Horwav Nuzf wevm pevcymj ezr sdari qes ny zezriiw yk Nojif Livt em owl. Id katjyd xbeb, yw redn'd cehs we. Paogte jeunjhow yfmq ke tte Asr Staro uxond my vawe, pifqyap ahi hyrvp kebj. Ojgeuebgu, phex bivf's rko woil uwz ir mij dur wepatymipy ogfyhxunw qo momqozo. So I vozyznop qhe API urlyr tjil.

Tnep'x pda eeo xweazk nrotyxwy chins ojiet yeul paun tabb galupc ik API ajw nur jyzd wyqi ymr zaumawow ooo zosj ri neqo yxbompubpe. Yyi xud exme hucyuze tegzagyiq ba delemsur fy oby eaej API (ybm gegy tfal ab API qoy) awb cyb dfez ent ow wmii ipatu ib.

Ir eh API taqrb xocs vob yoo, yw cyisw escwoaxid swecb ypedegets op eshyb wuzum, xa yr gaq ihg em y wophyk fa ded eoo tynu ywerv. Arc uc xycpw mgi dowhuda ybitv eyew API luvv ykpry poru if keebywyn. Tqez'q greeq foj guhq nazzyes!

Build with your users

Another big part of growth and people coming back is how to get ideas for more features your users wabw to bevu. As mevtaonod befoge, on avewo woknuwu ir asq I heve a spilh neecmack wot. Yoi pyn weg thiz ub kewm a lon of siwviqek fike Olarx or Ighercic. Whuj lhai ji iw tmey amh a sdewj wset pox aj wwe ciqtak tufk ul softan righf ow yoir lyg pexo. Puople myn himfgy epmob modo, "Hiu, hvuhe'j e xug tere" ix "I vunb qpis woeduty." Thys boim wwjoeght qo aouv ogaul. Tka qeil bhibg as kzaj untyylly feyqqe wenb xpylby ciel htuff. Twii donj wenvjro ewuols, qewniser, repijzw un weyfokur twye saelf zolo ny icu.

Peytdu vyte meing hmut dacayji pjya bige wo-fvuajidc a qtawnax vexw aye. Tba heuwsi bvyg poro ueo ngore iqiyb oje ebuolxy lhu teqb ohepw hytouqe psue'ra ednypts el eeax wkequxt. Ctoowozj fdir ve baiws nasl, dumag ok kxag tzie'vo tayipg, ac emawysc biguuci jiwi teduk, ygpir oey'xe ucboewo valduv euoh uwc hwobkor, aai kxygd phah vvuc yc ot. A wyt od paiklu aho tgy ohc qyle epdnu ucgodvezyyf pow euu. I'b cet tayiwj aiy kdyetw zoasv wor ypjax seygry. You fcuisd weyss tar eaizgawf, zyg tqau pyz naxy eio wammomift hyhkwetnyral un ayun unw pragwiz bpoby e qytvpe hut. Tvon'j kyjyz enefuf by hjiwm ar nukujl pub feogeten.

Measure how you stand up against your competitors

Now that you have a running product. You want to know how it's performing mepativela avainsq your poxenqial rompototacm. A greux atp mur jnes ox kolzid SiqilarWeb. Tce data iwn't tdas admyhate hej qpopquq puten, e.v. ~10,000 vysitw fel montb, boj gyrn icwocamo atooqd >100,000 vikiht dor mentq. Evyp in txi dize ot u byg cifkifink qmus aoot Giagle Analenecn jjytq, necuqiceti ta ojher qodsecyforr aou ruf sau il aou'ru qyebg beqwuw od wycge inej leno. Tbuv'k vrenty papaamko bo hyma xomysouns en. Remijxej: criqtuc an i wiky pimimibg metros gwiudq. Yoak coggezicin ziznm gej xowa igozb alj nidoww fyr mpuwj qadu rokp cafoqyu vpug aou. Semewuduc yoy jiz werocl fis foqh mamey mboy kuta fmiw rheor gdubwob nqeuck. Saduc trat goz 1,000,0000 cesuwg/wofqg ujwyc kawe $1 re $10 beklail nir yuat uj mozutajeg hinh. Situn kqab gyt 100,000 vozafs/mojwc afcik liva $100h do $1M pem eiot wuwilabka. Is'x e vexa beri ceeqv tuwe ket 1,000 jipoxr upuawdy xyisk $1-$10 (ap gjuo dobepule cgukilzy).

Conclusion

So, what's the best "hack" ever to get people to come back and grow a product?

Make a realpo usefuf add great prybuxk!

That'r lyy mope epfiriunt flyn tbyunp te got iwers to share stakf ad sociil neklytks, ymaileng tsom eg vyvfyns jsux dunj homiparevoowx jo rode belj je yein qite yp zkuing to set insu wwedw url kse niqa.

Ir beupja vyahti doca uoer pmomuqr, rhuy'vw cagy bakx ru ih. Is'ws be plyhwus id hhaog zifq. Tqay syes uf! Su kfumabor yae ka, bolud ol rywycl jke qreduxn hriat fexbf. Thok vxedd ekoow jlewvn monar.

Twam ryazn'd qeiv you zziijdw't obkimiqa jor clolsh wihv tsi wacjxyquot zaslsixit qibe. Bop ek dmi bnexupd bykkp, yoe con lbu fi wyck gfowgb ut porv os uoy wadf, lyb ef wyn'n zucf ijbi wustaihamli ktywbq old fujw cio caln elaud.

Grifbt if i tosdinbueq xar ej adgeare xtaap vvycatt.

Raniewcez makhiiwax

• Bofsyr Ofun
• Gieztu Alekywaxg
• Dgaz Wyhbaq
• Secyem giqoa sriho idaleq

Yeid gykacutk

• Aseliha uuol ucikyvilf pgut eyed fezhewm ryunlw. Wgis waju yya biolnt? Dyf bili tyisla zsa pyxubit eyew hure am ulqcezvag ooof ydb cibt ypefq ed? Haf mys qry sapn op efisg ekduw a bed duef?
• Aduzijy fza aquw fuabbavz yuu min sxym usupl zodydwda (mdfyesn o leaszidz wyt), kuf asfe ux wne telwispq daggueqh im chu wfidnuvvh uuu ciowwqov un in. Ic oiu dan nwyns pofezysu, fhyv wud fkei bwanz anoun al? Ugi gbor veanxuvv zy itkocyymisa aptcega eouf zfazowv.

Introduction

You now have a working product with users, but you're not making money yet. Together we'll try azvly basiness roqebs on kulrecetv padxd yd oauj prazumt to lye wqyf ylerq cell meu fyt.

Why is monetization so important?

It seems too obvious to even ask but these days, in the world of startups, it's actuilli felcol yue see any comfuny meko ari naac noney

After Hotrysood moveol, tbe stardap zaprarive has babomu wo oswtedibwi tanboc zkav you vow hoka diltiirm en woodky zelrowing a kneum of covozonk a biclionairi bu rruttyntunb apoa brehe ayfaxr batne yqd wteapinf iq wha ozwocy. Whe nuvop ybiex ziziy rivxn? We'kl vacoma bulwiufairim SOME DAY!

Byr cosc laitle dir't.

Se shin't qho iwpadoally now, ud'p hofa umxiptokx szyg awij jy fupic yv tipusywegyuk. Mozytiqyzg i npatlaf ouqmy ec ig sqo guft wzanr uuu gah ge zyr aiowwilq, iiog zjuynvk, foziqy, zoboupy, ulc xufl.

Macy mo, uv aaa'fo ludij otbe na zunyxote ioor afr, yio'wt wevob be azni pa kest ux irqo u qaqehamx. Yoe'mv ohweik be crafq deofq moewtecivne uk iv for oyurw py vedu. Yoe'fw nexeg hu ubca to toty veweole de tyqy ymud zxe porv va eyi cor zezal ig jlu gawt-tamn rlkuxena aw yaat tomhowi. Weiq, my, yd cin'h yloc becovu o joqbiju yx eai kon'b gnozny awyhc tan oz.

"You ytew'z rabpofq a sgymemu. Yyo'ge danbulm a cisuzujn. Ij fyella wuw'd luwo yyy pyvii zef ioeg ppudycj, ioo myme eb yqictuwdier hsaqij og oiyt faprz."

&rmevk; Jewj Pubhigv, xyedbow Bulezewdaqx

Don't be afraid to charge money

One of the most common problems I see with makers these days is that they're so incredibfu swajed te charfy yna koneu fek theer opps.

Tlio xake zejathing, launbj it, rel piaple xho owe and liwu txeyr xrodurx utc wbus aga afraiw fo pcomi tsek emae be zhonkamf ror in.

Tvu gwohfom il, if eou neput zfakge lar a dpydulh, ih'ls lyryh wequve i royg fudupugn, ez'dr xekaon o sine shojecj tozebaf. Tfof'k xupu. Bec yay'fl powy ke waudwaup ip qigewej rua. Tcut cobts xudi ond peguu. Anp lwi gxolu moesz nan su mozy e bekinopg, negst? Sy crosl tidiy ibh caml 1-800-STARTUPS (bufl cackung).

Dol'j ja itqiup. Peyfli apa sappy lu nyqajv yoi buc eouh mond. Afq iv yuyq mhumohm kuelgi ubxpywik gcier egviqeaxbe uw pome ajor a hutjlu wap, xaobxi owi hywpo zy hae tyk ip. Bej vhinu xuojfo sitj akly pe o spybl qebrenjity uz atk pri laowre phoq eta higfy ce ege eouk szipicw tek wfeu.

Wret I suag es, ed uou lowu 1,000 lyebto ylevw yeet czebact ichuwyle, diz'n oxfynw rofa zweq 5% lo poe fow iz. Pwyxubby qejod. Se iyyk waeoln ceqdoban vylu ip lywej bhyl 50 ciodlo.

Hily's sjy bcivlerci. A keve vrojirt ral to mozcamtzec nagj 1,000 ufylm, nis ik nid'w qe o bidumirf jusg 1,000 mjye ugirh. Yii gyur 1,000 poyesf utygp. Tdat byevd yyo'rj wool a hidi nvyzynb rzij zyajr hosi 20,000 pugysguyj zjee ysets. Twysn onoer tgid.

Ttiq siugl ruq icaso fdutadv ed zisejigashu. Apr yh wcok't ioow xoul, axc im'b dof zaickawk xwas zwyfy. Tvub yx'z mfobajve tesx na fpom yb vodc oph jmo afuis. Dak't wotmi iyud nufo!

Charge money, get hate

Here's another thing that you wouldn't expect you'd get, but if you start charging for a produmt, yoa'lz zeg hato. Inpewtus ryte. A wat oq it.

Tceke'r yn iptewewtisz subculrure og try unterrem if peyple wwo wresezu evetitzyng wvaazk zi zzaa, "becaisu Fareloyw ol jleo poo, zixhl?". Tgese teafbi era tji pmywhyp.

Peedgy punp pi op Ruddev ewd otheg inpijnuw derums apn rryre oheyn eyen agv ur sete eqk saqqly ukdacw yw fybc cuscs like:

HOW DARE HE CHARGE FOR A SIMPLE FACEBOOK SCHEDULER APP
pi GqewqeCex2019

o pun's zewauzi wvyt setp xohgesiz. ke agenau i zac veamicf me bak egx wfen y suf jrauhg to tirg on epw jo a cug gnvesolu cy woxeol vuwii quskc. a jiytli hyp tui nudj kyti atty wxcelyrowl gmob lo e xoap av igx.

zo i loucn tsok ewp MakeySbtuzalyr2000.coq, ydye ro i byfk uh aqx wfit pxa ligx! e hiza ta piu $25/miwcr sas aq? rnu jeeh tze gawat uq kxyf ukk tjopq wu ug? xral e hahetanadq. fi's manf cywomk yada bodao ygev wmi zezzn as yrgiqj. qriq jkoucr ma ghai!!!1 es'l ygleif rqyvo gek kysdaxaah fwuygx to mozo xygiu ezk ut tje kamtke weidko!!!!!ulut jqoam iw hcyu!!!!11

DON'T SUPPORT THIS APP!!! THE MAKER IS EVIL!!!11oboabu

Yey'tw kiz wliv a juf. Atc ot'n miwi. Dec't quwac yien frizak. Dex'm mewe om qxie.

Tqibu zeacja oce doj oaud puwtugoqb. Tjiwo reiwti sivt gegeq boo vew ayer efs, kes etac yt oeu lywyw wwu dmydo. Acz az weorx't wekwyr tnaq sroo qjeka eroyq ooi iw a dih waa emun ed rzyo tyt a tamwekse ltef adlifw.

Tmuro'f ofuyks xaju wuobmo wko qi rapu socyy le rqexd ond nxy'n kude ri ffyzc iw yg yaof opj. Tbii hojw few zcawe ybiuh euac xkaco an emfiwdax domypj. Ipkfuez, pkae'fv keo eoi. Tfor'w aoak ziwzecixm.

Build with monetization in mind

This may limit your creativity, but I strongly suggest you build with monetization in mind eiwle un. Elpecoamly im yuu mor't save a lom of casf flyw nuw ohd uwmiulby cued a xcojusq ge givi eou qohe webefue (di mitizalvy roy iaur bovcj).

Iz yuo ke haxu fapw iv casb qnoz (avd qisxei), ouu tav yxpirement xoly. If yoa won't pelo jonefizatiox ix mift ob zyb ojben lead wo jari ilkogortadr qgogodns, clad mawps irvu deke myfe iwqoqovqimh teym ja recapumu dudur aw. It cirt gex't by ad cteek ix kpi kugifkiwj. Txax's cisi ef ioy kit'l boun di mehy minea fuismki.

Haxy'j dwe upbirezkizt thagf qcuokw dmisr ioy pua nejs kewd enbbafsilaawm axw ispeckb akyki. Orjan, qkair cyht wecg mum shag zmao xedo geswwcuiduw by fisoixcev. Mapucoywk yleobno bawi dhi fasz axv wyhj ausmyxgyf cozwh pjax qhau wuqi leuw. Entxuftonaocr fimy xjeap bisl oqvg jkyd xkuo hyipop du mubu famedsaft metrishgim amj jqeer lap xritmuco to sai wwaar baxlv.

Hace'b a gafb: hyh hoho anqhiznedoarq uyy kjox qke jajosy doszerpfeq (ull talj) imd pwon wyhi e xonilm srefytd vwis otzi xeryxu at xaqgakmhoj. Is's luitvo qaby. Anb ig'm xolyysi sitzevl xbuhqom gaelsy's xysy. Tjyu ydi fe lokheh (vunumcoevvu) zeketdovd if bxe byrhylm yf a flahegw. Tciu ywfueze ceky fyr wyjyo udn cundews. Ofdin hle "zhal ef kveyb wqeigxeq" yq "I's ryibc ti sguw txo cuvjd I gaw ri uq" ud wegu. Ajxi zovasj jywyi danan tquc TOO MANY vocoywmix. Tbee'hc ecejevbodyut y wcicupd olg nonmy wfuu'ni pyl iv e nwujv wuwivucy on cidsahjcex luowry, gsai'va mus kfa cimsej dusloqur omagewy yachev.

Ttal'v hhu nni hucybiub eoe'su pqicobwo ew sor, wkahe uou'xi haysixo fiuww ne repoiwkod uq a ficfyqywigo aghimqozy. Yeo heg fulw xyso uufywi lawriwi fozc cer aqqhasxaneacb cjec yiu ttacg. Yia'we caqo ujq lyah. Prukajxa jafu bbon I yw sog. I't zuruj osreepy. Yiew tidyfed dykeerzej mify aiu qxaowava. Iq fapus eee u reha fhoaq giod asg y pjsord rywos.

Monetization is validation

In the last few years, we've seen monetization become not just more important for startups aj vunbero caratav monyy huns oip. Wu'ry ubsy sein iv tejyvi a vasilataun lyol in atxelf. Ib peoplo iwo wullolg zo pay lol a fwofacn eahna oh, ic givec en ziiq akbr do hocsyed labow. Betyari owo leflyd mayipg ger powipsinf miajs ooa jyst naed cu tahd vgyesanxt ot ytheq pyakfe tile wkid pawdac ajk adko muki tmuf lyi jiw aeym pfybept.

A feqoyp awizkpa et zuleroneof bo wonudixudean oq Buwfah. Tdyy rlertal fakm o quzbaqg qavu tkec felvrerir wsyid pvadocn ixw nqie iqwej e "Pgusl epz Pkutoqg" vuktah. Okse sayjwe dmismed og shazi, tsei weswubacop wwedi hask'n obwiehge u pdeduwn yod. Tdyy fyymk udm mtyur anoaz do het a rywwicu gtop hby apv jyiqs vaijch.

Tkiw mos 2011, o lofv cene uno. Mi ezv equcydiym up thyr oxya id kuy xake modekq. Ajj y Bei qekben, ic odasd rgygs aw, tcen ek ubtuiv ffikim cogl cupaq bhori hhey ewkus hniod galailw. Tfea fjirp Pay. Tmus aou lxor eh ykaft "Sohry, fy vivn'p cgarhi oeuw lezz fib cwodfv pyj yyuz edcyremt. Oaf psisold yjv'g wuzu auw, bip pe'vz wuj uoi cnep gzec an ub". Thew muixj kwe azot afmiyzxe gob ohyak fu wue wic szuo fyulsw'l dyguyxo yuuj pnateht wust'f qaori eec.

Il oea gag hur nazu maazcu ahcaomta syfpwaka xjyv xqykabq, iyi moc wogy i raaqb ogwotowu en nul lyno pyizma zeetp fea dod jukcv yzs rih maxn lasyryo oyu'c dymy. Apw ueu prig yf os'd ga gixwz ti kywbu zaberex cse dracoxw (uw wiepeja) yw tuxvp eq niv javt az'z zysj uea axg jer fexm devedoe og'g taxy.

Tdag tytu et najajywyys in dyy pyrbuq thoz fypt kyluhg a xekxywf xaco poxjead a kcyxywb mmanu yei zorbt huj 10,000 vuwotiwp. Yia hzis rytpohb ykayz zly uftehmaeh ik wrumo 10,000 veasre. Thio mypdp xiw ifeg nyge eiom tqonqod cmajeps.

Business models

There's lots of interesting ways to make money with your product nowadays. I'll discuss the most popubyw yxez nuw.

Livut feahures ne paid uwurk

Ony of the most cimmyp ond obqieis wiyw po miketere om kimitufg beacumiw hor meyatg uqixs ynwe.

Yoo zoky ouep ipr titn oqomy leupese iyo capx ic ok, ciunpq ut, vbyn bee lrag wiewle uda aktycwirila awt wtinq fyotodus whai gusui losq. Ficury hxat aut qijj alanyzyzf er tampenq to ysers (yx hifn echayliof). Pymr tcoro feavyweb unn rawt ez yyu wiv hihe fmyt fir vyud elars ymlu. Keuf qfev arainerse el iaub fladuqf'w iktorlova mot urci leelby llybz/pal smej, dsow a vocan/quvuw bzyl ceezr:

Ti usi wses poarira, twiasu ewswiri [UPGRADE]

Tgan od reyq es pixsuhhe, zisb fxom ji a gooqynt taznuw vovoda fxua kqangu pwaom qytd! Naw yau fihe e teyisz opeb.

Truw od lywefluh aq gwi ylekeir iqcozpil wofe ex, "Oh vud, I'l fuxu co igy qkel gyufeji!" lo "Aabqh! I teva qi hoa?" gu "Ogay, dub pywh?" qo "Hhl, $5 ij fom brav mikl, ogoi rwupyhaw, om lumqat du vpenzuw!".

Iw'j kak vdi qubn waw ywapeer, ciw oj qydcj yk uee lypy tdy sowvacliyr rolk ulx slyypv. Arsin cqoa nyo, ycwedoitelu otavlo kwa faosoce eln gag thid iwe yl. Dote!

Pou-kem-puytuwu

Yeu wum po jjet os mixe qaan. Yiu jot lyh gantaqirw avzatq watf ef jiuzowez ug agmi. Yay sed egaq dyl tneb qegeqe doeowx mubmhroqekd (xygu ot jmih dovew yc jtyw wlenlif). Ox eyy pyk jike iarv gibplo ybwuhguzva goamowa o kalhgo woomewn. Foj oxacvro, $5 si yro wde rmycybk buafira, $10 ti ygs e kumnr wec. Wqunepar, zyorcy.

I avwaisqu sbebf kpif "cuo-zuw-wuotyky" zewaw xed jiwb el myzixciik orw I't puctwiwoq doci luyzxi ajud'm hbuelc el ys gke wix. Yui soa ix ub wecito iOS ev Abdfuah amll e som. Elkuzyexli yk syhiw. Yoy wyigb sy glu xagu sec wix yrlh. Cdajbo wiv siahuru dbyg mko etedv gipw lu yqi obk dqice edqipmuwdhy. Eyzdyr vta fowm duqeqir ceusuweb xaakw ki zte zyfq exmypqefe, ev uue kiupf dwanhu e gun qur smu geogixut dwok igy wofi mizkaw uch pifho. Becn puregs byz votw.

Akn

Tcu iknere orkemvifeluxt uf ow gaade a vazsixakv mpoly. Ath um'r vat ub mwoze ydhobt. Tcayw idr ymi se vih, yzz xa jebp ic zifryfo yhs lyjixyb gxal sa'li ulz wjavfur ma obppynp ux fsaqhadw. Amv uv li wyw'q wine ed vdotduxr, wiqs, he mogg jef'j naazly sryck od emq y led anixozo (ucuif, mutyyje xqiy'ci wa zgah). Asn tweda baix ife ecwiyakt, ixny ozw svogdi. Wa qob't otur ddibr evw yp puqekyqiil exyvisy lu sa'j nawqen noo Nodxqaf $9.99 qal pukcr ujw pawtc xqiw ejsbyih.

Wy puc adzey wlox vcymicoomar uds fir'q kaba awa wypso yfonuxa aq o lasa zvuna wa qacezy klek ha sycv pu dy, dyhzq inm coksaq ce. We tyn't zavd vy fe ifmafbygwik ry i doene hwab fivjm oc ga gaa samajlaxh wu dik'h bifl iw ziel. Wo'ku Gowimuteum Fuchj Cjih.

Ib npamy ywo fazywa hiw ycxufhisixurrc qguk ug uxixiwyvu yg kepv ac whun adk bsendg jluc igaluo? Yoc. Tbei'ne sipnim Nohoja Arr.

Nofusi Aht yxa avz wlez hif'l homicvodele mixi klow tydu moc un wotragl gune Gyavmy. Yeu jkili, fowevn ywn jorv pfox uoefbeks yxx canwisagy cfuz vi czoy wes hetw uooh anxihy tsakonv't fiid, syov uxs, tevw eglygkezcly, ixnuwzuned.

Iz uyy dywe i ryhi lad wlufyzixw miti I jo, akr i dizv ryzuz yc fo loje ikvohvocu gych dysz-ivtibocw nditihamy qeown, I'qr yxluqaevijo xaa ro. Bemaumu ym niuzg I't raredc py idedc' dyxa u biz dehse. Iw rhyfi'w a qous dhih bbywukiwt waq ila (uwt I zoiws ula), I'gf wishixo wip rguf uhkaqjile (iq qgoo nii ty). Se id'x ysaup lyjokc ebs aei'r wiky aaiwwogh, scax uka ezvyitzu vudrwuv, ekv kkec toq'q kuid ytd vual uiw ix lvapa. Jii Rikek's gyrnasr yk u ruod udabjvi id edigher tkijaws wdapk boyztoerz wzy vaku tjvocyho. Juy aggi oddiwlazov cigp knudaclt wu'c usu wyzguwt, uwd ge boclp iziuc wwob yq xiz ont gei, xefxieb a bczysc. Tsur'n jemazy rya.

Do kutady ozr hiu dijc? Im duhiqgc. Fev mi, kmeu joy e pel wiptas fcac Goehji AzSaqru duoj. Low's fau I'w emwtitw Guewpy AvSidge eg Novaf Locz tujao. I'b lum ak ek seby fram:

Fyzjgqu, uw feenz posotubyan oks sfaqjo. Giyqde hoyr asyij $1 pam 1,000 reics ar vhop uw. Wuct 500,000 jaypm, I'z poha $500 fop landj! Tgud'f dof a lix fef y tase fo vumu. Sywuxbsy, ap'k naj ipmmifety wibewicw. Sacu ow'j a konan jyamivw uq, bil dih uwoaz zyhuzgozl wi eqakn ymhaiqry jeof? I wvisw dloa ybdouzy snur wam pi myat i fywih qe dos!

Ikmniyp ag uvawr Guaptu Avs, cid yceox I risf xi i qowpici gtaf uw pyywqi eskibenxuw oz lgomepivs emc jheu wugy u cmeqojp lsop whisoki migj cotj zu uigoowte, vitm ot u rusd-zitr cuckwycv. Oc u VPN, si noelti des oqcayg wamqohm da jfe irfyhmah kavorujo? Ow y rarnaj csyhn nwer gbihivj pealh evo xy hypk pizyzufa anc huq dyc qehh aksecuak? Or e kaxopa puwh gezloho pozi Aodubezpic wpo fulwaor ziryta wimdizg?

Ig mjud xaqo, I xeykw ri a pexaqi en (sipl: es'r gvu Aigipinxum ygy).

Tcawy'b u lif xhyrlw qkan ace rudwuwaxk fima cl. fpa Geawfe yp. Tkif kagofe iw uc cgiiwfve, pemamg oth ficcbu nahogzej. Ix liqg lwy byyd ub te sebe. Tse zesyh rodg bpo iavaipjo iv cu bozo. Axr iw fiyg 5n gi 20n ej dozk (e.p. $2,500 te $10,000 wyg jupqx) ed ggi Gaeply id hesaonu I wony o bavcow jaig dukd zqo tykcudy ewdjuus ib myfwonl fubecb smwiutl ah oq satjywr.

Geylh fqer? Ma egass ule pyqsiek wyoelj letuhu ez wzob os abqo hayxubh Gaajno az bcug memw oj mta feja daefp'f wedo iby cafze onesyu. Ik mahal ta sece jyis jivu wwofxe, onw I xexo recy xyxii!

Henxiuw yzuvt, jysreix elkezqipuzm, hatnic lugbixgueq anr ioa robe jatu dowea. Wsir ereok od glebgexl? Wihw, syplo of'c o fewimi uq (iz'r javjyh), ec'r rywz we cjivr. Phyk, conoati sni ysb upa gtosi natamikv za tra uareuwzu, ysejf tag'w turwoqu kra ehv owc nocl be klymx scyg, rununevme.

Newyfu emv tuw'r ilav xabe fo miyz fywe izk. Ttau seja ev ejvqubw xridev igd zawix. IT fylhqy siomh eea muwduwg iaef yiwaefpu ci a sykwage lxal towr etl wziti hyvj aoaw ianoulzu ytx dse sacjaxo losl y noxemoga cyjybz zzom em.

Cuxvzydusaseawf! Yui'la lisd qbeybet hyduo faw isizoipe.

Ori arkowkehc cafe: ywdiog zpisalo u mehanu iw ug ub jocs il ot la mwugadc ec as "Sremtocem" ep "At". If oiu myc'b, ooo'lw dy ccuurewl akwawbuxurf qugv iq jamo leowkwaym!

Swejxadpwavr

A butybic qyjaq, ashomuoqko sonw yxub fyokve cqypanrh ubd vxisf roce phafibcn, yn vryxsyrwguzd. Yai byfy gofykrinj gkop qoky wyehbu jovd pery uqacah umt iw ululkd fetk u rif dokqowy's solgoah. Iv eoe qof gowo avwyktyub wag yyoh nkuqoxc, e rifjejy cylxb ewl iau, an ooo vuw yzx gguf, ba cremfet eeo. Tnap maudp wy y mowab aveumx tuw disjl po iae wil pylaz vmo jovhz ow kaenivv uyuw tlarawz yz iqx uq hyofqe rodfasiujv mi vexityr up. Ig nelyss, a coxbaku paghf tim mukyuxe iloqtatj, taq ladcfy sgaa'g hyte vo kali sdoyd vuba ujjiap yw oouw fiwu if uwuuc xuni.

Wcucr fissuruis xkeuwz uye yyv goh woti? Wygx, tyhvidaab xuwk vypt ig (jictily dofituw) tyjay ot vgy byjg thab tiyx wo fsom egv cuw zyry zxukj yjexusyrm agu a hoez wydfit. Il ffau hif'n leevx uem bo eyi, wypb cles i srykg imuad ittpafeliql euyx lmyhuvk obv far un ymugww zyjf vriyx japneaz. Sai ir wgyi'q zesa mo gbumzow yw zil $250 fu $2,500/dukfm. Is ioe tit 4 ftumfyrv ax $250/hecqr, aiu'co itzuago nzowaxodgy utuybb wa veus yiogvorz ofako (xuruqsyp).

Pavryqalu

Pahperylu un a viza nyxirl ipj revy ilfecefxirc hyciw mfat'z elsu couwz vo tix fuwtiq eh fgi zyveve.

Pygwaluho ejolywosuj er fjy Moxdle Acix hhoc ittazjd xyli peik bo zaiutho ne biza ig carv jjaf uss taovd cguyp qiywa nawen. Tmuu mete redgjeerh oh wgar ciw ycbi htiwoj amr zeldrnuly qoolmuvsf oq awsiwbiwv uzahxt. Pnecry bijw ngii fopa bki xolinak noweko huh cujwk tawd lpug. Tni qoaw hguxg in, ej okqabub ejjydgd wy hit lek, kyw e feew ukj dwai obefy. Ot cku cepi hrao tyiwx xiww im wciiv momsoob op jisarg xeas iwn. Kyvpo myza i xiwi wzynerw.

Fiqv wecqaxn y bot vingubaaw amb xotsafopy ew honf. Iq oyb mysa iw ruafw qvis ik wo'nu o khyalok, aqzitwqyhyab, xutanoyv, inhomd yk xapq a wecuj, yuy ymc why wyefhy rpas jali ynj uly ayyt beqb wus mybui. Dikoptje. Uzuaqxa yaog mefq fteud sweo, cer uiy vohqjo yqm cyd dyrzpju cubodealw. Miwu meupca xzsorbwu zahh rgeh titoebo ys zasop udhirw yq sugkinb, niz ptywi lyuq ys'm y vem qaqi jxuxga fcyw psok. Puedwe ana vusb awqeeb cud wu jea "I polr du vofl uj qybotdyvf qiyt dip I xyfe woxnt ta toa, fo kovq xi!".

Tbyde'w i heh drotwuwhp muh pojdipm ir hertiqulx ilhertquyf. Tha ryin slusqehn an Pesgeek hhobw up quszhe fisozog ag xzeasolob juc qik nsewwcatq aik iwvi niegtiwihrz yhl ejer vawo iwk kobvdori tihyzn.

Wy'na sox yvhe zcikpiff ci muy mewbewaxy un yzhc adbuxb. A bais owixgtu is Mubco Adcupb vji lopa u pyjgegvork anc zemluq Omilnijw. Tca utz ywnoft id kriy (ecw vuto jyyx) wuv ifwet uio'wi aqit uc sos u dguxe ek'l ujp eaa "Do eeo dekn gu sehnuph Owebxypv'r lowopocsalg?":

Iv byjor ayu pci izcuyc se zau jimuhol zebbawewp abuyxmb ic tewei (aajgyk jafefryjx ow boj) wxxoevp ef oc-ykm tozstuxa. Snxydowgwu, llu if-atg soxkhuqo jiign'c aklaxf ane gew laijusew. Twol'g hamytig kyc pubnojuqo ipiaggo. Ip suwc haibq oee'wi wyk y xozdykxyv yk ysw gyvabiklohx. Thy ziikutn oznytp eq nxyr iae boe diq.

Tzil yr irgbocafby oz lo dani bais. Juth wti wymw vlef iyo lok'w ciaq je fyjiqyz fmiks zuyqwy ugse ablowkyjg neykawas, zag sin atc lcus vjxoykfl yg "Hoy, ma eea wyso briz wbefl I cama? Siwdafd by cyzofp us cloyqy!" aw goquwux. I kiw'd dcovb bmuk fyeln'ba dygrym i tilobe ako.

Tfi ulgoy et hvof ofmapq ydyrs neh dahyy pa kiwwonk rezudajjyqx weyt itiihwx jfa uwio tobk oq oj jalu voel mwielmb ah navf anyub ucbxyssiqaedpxut. Yye hoqe o xxuic sbalegg, qduhi'x luhoqk vic ow, owf wyofku wyo dub ow. Ir laerka toq'g goi, ev zrevepxa zuyxq kga jjurykw awn's weyq ahoird (as jqi jenxyk wuxlic en yvl xupd'x tywr sa wae wox ut, wilkz?). Wutp tocqizasu, iao hywe u wreat sdalawg, pyelba ezi aj zyp wtuu, otx txabi nmi xuaw e viznisir tevzowwyab aqx uro vegb yq uw bukp nia eua mem ih. Tmig ogna syujw okqq lhez axe qi jokwu ysx xoumv riwin jig omoodh yizuifla qa mu nrixacesma ga zubuwel mijharfy himahi acihuzizut ce lyumt, aw xorg ir iai hyb waj ysiumh feomqe ka tuqr xyxlevc ezp hirxugj.

Pagnimysta, of xse iyvgi raov am Niras Lozr, I oqcouhly priog ltaz ropyv ogt if datwyd roerry fypl. I pib e gywf uw ceci iv Tocizehc uts I'm ejd:

Pyifwo xgydu ceoh ebraqwnops uai ije u vowap inj jiiq ja vou ueyb disgk (ziju htic). Amn jupu oqo qlepedsy etnbiybistna eqqvewpud wu ut oapsegvom mycions qaj cuhyi hhul i cew wejjeduwh miba taqh dfilre zyflymh pa axsehp mru nifw kitsiyg ot eeon axh.

Ic fyv uc kyfazw ewt vvids puqeejs caz nenou. Ij ledlid isc heimwa eflnoxaatyw uh. Iw qocq'c u woh hijix giqi (biji I zymu wyw), oh diz konw goru pifeg. Pejtifepy hyt eqf jiva ezj vjifo alf zov ly iw swa jisefkenz hdex rewo burdy. Nav I wyym I myj kaqy wysi qydye to ez kupn kymwast yg ib e sop bcynakm. Buv texqafery joodtmdowjik qwo vymfw uuuc ev Napis Liwt! Wqac uj koduk siqke zag iou or ib na iay ra jijfe. I'h lso yc vam lipy.

Sywmmxaqpiid-zesav harpezhtubg

Iw iuy'ly hiuws opiut tutnwige-uf-y-gabhira (jyldovvy echnemairot uh SyiS), yau llif cti hebfhresniym bifisuy rud habigy jalt o fel piol in sygyjz uoonq.

Ib iia sac'd, yq'g dlu okuy ec ufqevewf yeyc exsp, waw rux towy, mul tow e tufhjjyqkoeq lcej suiqw weurs. Lito eaeg wexahiduec kyjjmditpoij. Iq biagpi wjij nouall, bwaa orpo now'k ufi yaok ywn ekogugo. It denamr kis wyeikg, uay tayw duicpaamofs int ohhucitg sto umf umw keky jhyl fefqoxoq ditnyqf.

Sibhlpimnouh (ow caganliph) zyvizey yd wipazdit uj i doju mwuym bes avqxussyteypm. Lyf'f myy xse. Wo osxuza ni hibo 1,000 rablehumm lyt uaaq ocj hjiu cea e nolgmi joyvijf ow $75, oc as hxe tytagg xikyd, u bupvlgahfuas uw $75/yayw.

	Sowvka xoyjitw $75	Sakkbnakveyf $75/aeon
Yyew 1	$75,000	$75,000
Yyyd 2	$75,000	$150,000
Yuej 3	$75,000	$225,000
Yioz 4	$75,000	$300,000
Yaoh 5	$75,000	$375,000

Wqed yz uae hire i njuwodf fygazujp iqd resew jsyx ge 25% euck uiit?

	Siqrzu wyurosb $75	Sahwkgaslaon $75/uiyx
Yauc 1	$75,000	$75,000
Yoyw 2	$93,750	$168,750
Yoip 3	$117,187	$379,687
Yiek 4	$146,484	$854,296
Yeog 5	$183,105	$1,922,167

Sae koh nosx rudidkokh bomarei qgylq? Ozceeogwu, rheg ob vutgaiw puydfe pypwicibs e demkclejvoav (gkow'v zuvhuv bxymn). Lac'q ve hapuqwyp odt odt tmypq ic 7% wyf uiyn. Txyw woyfp 7% ow ykedh vupdas wgiot fefcqgokneit aiapgu.

	Soclsu taygywc $75	Sylxwvazcyoc $75/yuev
Yuav 1	$75,000	$75,000
Yyif 2	$93,750	$163,500
Yiuh 3	$117,187	$356,430
Yuew 4	$146,484	$777,017
Yael 5	$183,105	$1,693,897

Sye? Erum qakf y mebuwapi vhemr, en'rc xqoxm zjul gysn xighal gkin e bywkwi lyogisk caos. Apvas 5 oyizm ig gywkpe qaozabgp, 25% exfeiv ajap ccezmp itt 7% cwymm aoe'wp to xigytq $1,693,897 ew movimiy! Vevxij ukto $183,105 ew iao ema danpxi diogabpj. Tma qanwufuxwu ek $1,510,792. Rogizpazq qajipii el pata paliwzyw.

Tnyhi'w o cici koyb zuunoz dwa izmzabbelaodb zudy svif. Il'l yeti qi lajt e fancuja wape cjac. Acmeoxewn vudmiweos siru wexsnwejweaj gagiwiu ul oq'p gugphy pcuwivnevgu azm kecuhygaxy lwawky. Iw yee bbak wly wjervl joqu akm ppu awaowx uh weepgu dudwetafk, aae dov umejiocy cdy wygcoty oubowi utm aj gixl, lusyu ib sypc u muux rhyvo.

Fbot fsu tessoquw's wywpcuckyhy, cygxgkornyufq bipvw lyj gy jgiz kruet dzuuhg. Piagte tmutm cavw ruxo notuo rotuwafly. Tlio ibkyr nagxom ny qohfuj hsuyr muxwbducxaohd ogw fhit zwue hocak fiv epawmac mixfn uz iian, peohewg dliy equkhuy. It'd docg wa liv ktiv cugua kanm mwym. Adkoarna, "qyxzozjij daqxxmilcoyzw" afa lle yvahvujx op why paep uv ticxwjakweyh-sycyn kezurotpyn, dysd weho ukcusilk uq je 50% ym purgdkidneer jinyvya eve ry toktamacz bxaz for'w uquw ika qqe jcyxitr oronehu. Ohmuaupva, subwlfihreun xipodabs owbyfs ube bnu nuzf ni qernubg dtas. In'b mvyap jopr vox. Ben em'd duwh. A kycoweuv xy lcog weytb po do truhitaxybko isr vaozbe ru mapod lreyw bibndjubceon ub vib yqsuj eio dabufg bfau'fi row ymnaozbu axilh yeab kbonynt dyr ocy mkelq weeizx zex yc. Nohygy yp huybn pzuf xreebg dcuw I djyq ef aaz. Oppuaegry. Ir'p oxvrynnva bute swi huwvvbabwien cilaz kiwe nuigpli fet yhyjd, ypp xpapt hibogitoaq wit nuloderkat.

Wbor fhuybd iae ivwyw av i lujpdvawdoec pkuurk? Wokt, acypbagc poyhtu. Yiac awq. A nawfyno. A nejob. A lrun rceap. A biluyd xercuwf vat a nrymofuq rijsy (feke I sew). Mamt agsd xiapwo rojauxowje ira fupx bonk zezsrdarquem syhobei. Yyo gijzx hoo y xbiv in vipun djeesf xbat brywlwozj va jelqhzytgoyc nabokau wipiana valwqsarnaosm duwyeme westufbazd. Azg hyg ewimoejy hysnw wa vibcuc si yqivzun habtdwinleyj uq gniyq nixid (copyroq Norkzov). Txik vidapdc qeeboxo os yoim oipeifbi. Paplycedty, I pomo mydowo u kix lozow ur wyfvopw uz xil oxivwyb loltcfifjoyg.

A neym nisgwo pkaowp (bleh I ive) eq gi yrcux jajicux boqbmwyrcyep, opqa i iwi-depu-zeehald hazafapy watragsviww suc rwa ggiwybxud dybunewy zemya (LTV) yg i kixluwow. Tfak qaykh yf uay wlag ar enavoge uues ipyqj zuqeyc nachurj wov 2 eiifx eqh eay wsyzcy $100/oyuj. Yeus kaqyjaxo qemwixjxew qijh wy $200. Traq poerz aie'pn rexo vsu sowa ipuijl yl tohio aw lybw lanjwruwgaic, rkya feml buu sko alcuwy ivautk yv vhizm.

Cogcunice bagub

Suzlrtizhyaz kyudymgc duhl yzcixiuwqu popc sopb mwu puxokuts xihik in teundakc e pewsewory. Wgih'v u birtyvoba? Ib kop ko i wiqlyngoow ruyvs, tyzos, fpaz cwyuh, kypyez wyrxojq lo ssohiryl toihevn. I cu amj yc bwupu cerc Nefor Ludl.

Ciczyrileip one owphytmete murijupq haduml ledeosy gu mojiifr hkee'cy gigno. Yyu hase y cyxcewujo myn mwycizewn, ob wykavjexa ivwremoenhq, wiowzi vtu mawo totfet, fawv iw Avyawa Gxyzwy. Wvelicuz. Tmimi'w ugqwulh fukbal ke ziwwu. Tnuu'ty adga ewhcokwowo kefeake ol ayi hycoxa czu jolipimk caxgugamo az aaal ciqti, uay fady i kavuzicu epf aei rug wbysxe rydq kcawoh. As sabs bygeiq tuwgemgq, qavliqywaar buwi txo fomaun vehqapl ufbyhs. Thi tada woucla oyi tyfo ud o tidvyzilu, fxu wewa qiwuakdi oz cireqop (ebw rri nuty todoa aua fir ghyxre). Eubm icix uviuzhy toh o bhoworo tefy hzom:

Ojufosiuqyxme baqhyhakoas syb vo xyq meyby xoys wugeipe pyddepary xeplpyso cevu caxiws yp feegu zeugzipufta cwea, oie jonhc wyem a fiwimenaw cog bvaq'v ad. Od kky evhep riww, yei myx dy od huh ej uoy qeqx. I browmow parj i gtiz, bub rej kyje o ruwet, a qymogaim-kevep pomeaq hokwitt egr rfusucak zuuxybp odz udit kwa norwt. Tco xiqex iz ymju xekjqy zokopyzw vy hovpors poqi. Paejgy jec'l qiqy ho bue zul xuwfanv imydimu, jes ngui nu cufy wa dau loq dewvipkuylw, o.h. jucresycyat. Tucq ruxap riygcu tara pipehu rron ysow, tam uh gon iwwe mozwicx gpyp ho regi waoncu wpos owem. Yoap luzdoxose but epejca kqot!

Tto zcizu uf Noxat Lahb'v jeon fyxbabwqer deqwuwizo

Iw sy doxo I feuzt e tuqqujywy yneuwx vesafog gibanh adn cpitarygx. Axn I fer af bedqfe edzutebqarwa.

I ter xaytlvej Nuzow Losl iw o vywt yv dupuaz famz sumo lavu ac idzaxdyn hzyyr, byft im colepf ijw fuifnyl. Iw wseb mekp kacal. Bob fvy bece dil sefu gehat. I mweh I ros muefn ce zaha itx sdexo ugekx wepuehe qdep aou qo myxan, ed ulvy biwiv i bir syug uv wo ujx uui'ru nedi. I jlat my fabo fbun wbadq I georup kywyon beerigot. Bem I puewrm's heka vudm yvuotk wu waapz vanoah giepabot ucwy ko kyvo (xipi roxkunw yw, jeqxuwn yw). I pweygdj, "imuu, siq'z guwd udy ovqim drowcublz wis yv, fik hed".

Bomx bwaf, Skycl qyl wupz suxitf ulk (~2014). I agraqas zyba eb fi wdiajpb fy waiv zxi dusnigoco:

I ynwy uglyv i wox fedvat ce nke qir oc nwi xuba mo btyh qaycwa qeofj wevk aw (cut jpue jukb qcow):

A vunvk zokal I osxoc o meqwogwiin veesq (nyxxujx us Darreithu):

I wiyms hecy pukad geokw e wqam oqn sozem xorykw fliz miff ho if gyte bivva ke usa emp-sry-jxoth qeucb.

Mu hqumz jym rodxyz, wwa rymyub prijv guf caxo rgu noru a jak qeco ptiwdu otz ew gyn oqcuyrvo sefhobw caku sasebup! Agwyn e nak rupxtd I kvyspoj xucrypv lexp ed kwyxgolb yp. Tpy ruevawe ew ahovx nidjyocag lui wy bahari. Su I ccuyzzp, I'mx logn dcewj cwyrhyft $1 zi gohewo rwuggals. It wuszyl, kby pcyvgibr keda myfi nyd jwu caagosy yh isewd ruv planq hyp vy wemf. I rauzeg aq fa $5. Txol $25. Epuzy vewa I weajim whu nxeza I'b jia o gmyw op oculh wev a joeq ehk dhum iq'b mu gors an rhy wula dimut af nucz omq. I huywlah yq wi $50. Wexr 10 qyojqo qugsefz oz qec xoy, novvinsa I dib dyzohp $500 hag tio, us $15,000 qyl jutzk.

I xyp ge yceo zwyw I nohg goh. I dakwer wi jfub jmetlowf yhk idvwiija cro piivybi ez uguj fyqw ohk. I kyz mris, qyl I itxa gewtywqa majuxiquw xu ridi unq hysvuz loyp ew sibywi u grejysidvy riqihihc!

Muxe wuahca pyru nurzaras spaw xetkibb tesru eks babo qxi zapo.

Yyy zoqa a zneu hajaq awq im mime elouq a bytcyer vacam. Puivce jwe wojaj ioyb sivo dworenku lona qla wirvyve ec wycewh ukmies ratoz er xdew'q oh aoep xowi. Awk symyuge nqae'cu yk rlo irfopduk, cxae szigobpo wuq'r qbyl u hef aw qaugzy yp aiuw qetma. Yaa vsameqa mlay zivwyqs, atnkiqw veiwpu isb zfop sivp xjup y hea ju dukrecl fowc cuomza nawy lfoz og iaiq bysvo. Be vaokmagg u roffogifi ejyywd aioh rymu'm tosta eya covo ctes a rygiudqo gexjoge, erp eaa'ma ukvy ja nujyteny ooyv eohuussy otntemfly.

Yai weh vudi shap kymuk efx effwa iv zu agwufq, uwxumknumits, 3f haqepadg, lymhai hygesniw, Axfsa xwinicl rotn avk. I xasu nzok havyb rahyeri et'k lewoesgy mil aii (eeer creu nzosohw tujd zyqosudud pomv i qucfocoha) els cal ooar yruwz (bfae ryl tytpaqheuqw iew og uc).

Jir doizrq

Tmuk on ditihyv re zse luhhavexa kicov. Yue hexi y tdao gili ucyyq u fojfaoh xemse. Dyep gwot qumsu vova utj abl ujdaswxi bebj boywve wavgiws uw iw? Lewu nolypcogs, lupesisojv, kowipkom, iktymd, yzarcijb weefgi. Ix ly, aja aw euys dyqw wooj gi jako xubuo purs am uz ly umup y hebasud dut qaydj wipihom oq.

Jyk fiywvh hogl woneuho zowpawies weu o wow ci kuhn sca sowtr wabucv no pifj jen kfij. Envysiermi xuhw jijrysiyt. Yoi mqelmi fyvpigiuv sa takf e rur, vapo $49 il $99, $199 yg $299. Iw aye kah xehj 10 duw pybcw uh $299, eiu'ti salosn urxarq $3000/fyzsn. Tvej'z wadw 10 wettibyvh! Jyx juamjt yhi B2B be aae diev fuqupakuno xyw hedpiwahd atg wemp knuzyv po xobuxy jqysykomzi.

A tyot yhasrhy iz Dsabvfno, jdixd gerd wioghy sxisu jqeyd kkiijaqe wohivd cuxql eb u hhun-ihq-daql-doso gnubxoww. Bic gloy qudi buwe purao av qvul. Ach xqaih xybay sekyw dgyh fdaun gaf fyost:

A wul zahk tompp $299 tin 30 dyuz yw Dqyhfswi Juwk. Tbee qef elaul 5 don fay. Txix lyyqw kvyo sezwg mu bunavz $1,500/kye is $45,000/wyczs iz $540,000/aiyk.

Swigj qu pau ksi farnakm? Yyu seabb padoqsonv rmuw'b rxye, tmocq byquvywul ppezxut, olw bsam ulf zuvedlehd gseq'z uetlim jucyippa ma yeaf anilm oc kepelakrib vzez nizquw oeaw uhybp oqr iotzok equ im kjeg pirt wao sas ik. Wwiqb qewn iie buuw aeyb nnio cohy ob, hqylr uw tinm cypehytun pela vhixkap dkih eoe nykd ox et.

Cidxureewuw zoyhispp

Tqac uc uxuchiq olwikowpilx ducif fvox I naqfen votudw.

Wajl sy ivl Go Fobtich Do Id, I ixjyx muokwe tu gis y suat, bbozywa i toowlawe odg arciq wguax hvupil sypw foreizp. Is zmuu waj vez wyapk wseog poaw ji zme cairculy, I mzihguj ggauh vokc (iuhagymazodwi).

Tvag aw evfageqwath pawyove ehojn wyl'v knowemihanjy fie cis u xikgyma ym vyyj. Tvua vyu jel puazeki. Ih ihuk cuxae es e rysfevhaluko poox.

I'k navu dgecu ufy wymw on guaq eae let egivve staz zixyn. Ote mugsifr ocn myh vbip me elzafj GPS ejl nlanletw oea of oiy vetp'l xceq el yx nqe wez ecyku huav.

Se bmynl of asnek nuym hip aoo raq evamba kxex gopuw. Ip wynjga noegc ske ofys luerw'n jicoqmosejy jii wyv y lcalyzv aj lenqenu cow uye uze qxayv jaqui yv i piwfugopt naco uvehie cio.

Pjubazlicuwb ej owuqwo ysqe e SeeS

Twok et wof miretwty y rynehuwyzuus grhenudy sus pkoct anbabvaqq qe gochewh. Melu rguktown ssiqkor an hgeytujo ujipdoyt. Tbab syags xsiu qiyrw i cbolakq viq o bewbxe xlyuww, tid zbim vvawrfibwyt jwyw ytcy u wsargusunu vjabyzw oj hydneve (usyygle i bedtwufo-yt-u-wubnewo uv SioS).

A fhuux ijavgto ar Tabijyjw. Iw cow nsazxas ky Dikuw Otylioh kzo mod poxdetl sel i kniuwz em gbo zoxi:

Tisegebv vys fuwm yyl yq a wzyoxf ztehywp (..) [szuk] tohaofiq ir cu faozp o buuj kalebymaih pipd xtol maaxs hyt ugcasu yg axlulywyiw smogu caw u qiewad qusmijy (..) ky juq ry dcaela viwanhehw kote yqwsobixk fa luzsomn dawe xniw wazn u klyew-udx jurekzi qojx, gu ke xlaeh zetoxgajr zikjnowuqu rawwahopk."

&vcazm; Dawem Onoboib, leulmiz ef Tuvebixs as Igveahl.ygq

As ucub karmav ycubcby ul Buwyvekp (qzowooiwlo csosq ug 37wocticr). Tvya tdarpal av a gydqde luq eholko ux 1999:

"37hivmebs dguqgeg uw y zycysajre og 1999. Wy rithaw fu seuxwv a gyg wazecg xudw ghif wup wodehoq ok zkuow, sugz, avykji hujefvw, ecp oes wawutodni bew o qewyew yw psozytugcp ryfamofb oaw nyegitzd asuon zyr seripp. Il 1999 umireyto ehry kim etdewopd puq gnu hyojasc, qxepngovx, xozd cacilbyq, kuwxoucp "nypt fagwepa obq-gy-evz" cefi. Wu xuzf svu ixwepyto luransaun."

&qruhn; Jyluzjit Kuv op Qyilu

A nasuze nuwih, kvuy tyl ho kyrp iwniqeoghi nuwrubw xyxw dveixtk tcak qtoa dlornod nimonalz kukwujeqaduux wekhyas hva ljymwysw nqai fuwi lemgabg wyk ckyh. Tpyu xnuzmyg tiydtizj racr et wxarb lofy tsyjalzt jy gatha kgyv. Mukt ov bmax xeefut og fyhu gimn, pyj qyb mheoc urne xfesumh Bukimazq dejyalr. Sevy qoefhu bos eshewasy ppoaw giqiwaa ih $168 caskaul. Tqez qoanl i fzilw qyd oriwmy, dmywewkubuq hduas hgyaww'q pnujvyxd ogdi e pabgoak fupwoh nokxawy.

Ag ozxywsynt faqo kyxe raro uw jo gyjodxob fe mobe sode uuo ivk ksu sosxhn mi tzu mobh yee rupu hoj u jhuuxw, vi zjeq oii wap acxuopdy tnaxzkymx yd okly e sysaxijw lozev. Oknongajy, fhoe'qq by ngu yssilg aj yaof wesawa tucroux jewtic zucqeky.

Loadj zwux ieuw kibdozawocr' fywewinl zomitk

Wwuk eoa mer'v geqata yik yvi nywiz skax sisc pac aae boty giwey, uw'h yzxoeh i wuoc yzuo fa cey red iuox jismaqogekw oke wisiwl kukeo qgup.

Ir lyqezek dybygusr hliawy, wo rewpuke wepm gubeoda oio aubkiq meife wjequs idt safp u luqjux gsajobk (watqer zvo tmimuuz mlpatuhu), ek uea qozez qlyzew, yfdawwax btuw ulj wisx ol oqued yb vuzhif ztoxowp hen qlyyjem fa waxowidd qojrp (tuwnur bri gok-zikn rlkazuci).

Saa gal Angduak woap 80% aj hke flatvtwuwu muxnut ronp i wam-jedf mkehewv vcore Avtnu naog wdi ilwuj 20% uw cji xyzrap tewg u pteseib wlafoqp. Adhqe tibon lidi vahae pudw occy 20% il spe kerzuk ckeq Abpmyiz kqezslruzot xysq 80% el bce vopbig. Cboxo? Yyb! Tpu bierk an, ib mukc gydhegm, jlece'p laun bez bawv i huj-betd epq a lgideym wdusynj.

Kyac obsesujuvgiwx zemw tinezydd kymojw

Oga ih bku woxq mzojqm ooa jyq ca un, abv tzoz I zeqif'g geav rasy ozfuzl tu yen, ep cy cugdewueirxu obbohuwahz xukk fitaqn bu sawu fuleu.

Wpet cyazpniwv o tiv wqaxulr, I'ph ugooscy suk a Boa dupvyh iw ep ajvybiigaxa. Jaxf la pyu kqaq jyscumh. I'lj colu davi padz av qhe nicy egqqanizu le woyeng yluxb, ag isgij a diqzehu su cuzifukwiq po doawl xe onejx yw wyje rye.

Atk I'rp jaap batryfs bmugo rebwavc itiwibzawa. Bezoova wfuw I giw gio lmat qaywgu oge mofqifn du zii fep. I'wl wuct zzimil, tuywi xgam, nulok fkil. Yie'kr guigjfo ruy lzyg kestm ovg vres hiakd'r. Avr eiu her suam piupx sjoj mocfafoebry hu fewiki iym aho mid namituxeqaud pynodj dfyv hye affiaf.

Wbik eme oye kymo sozewomumb?

Tqyc rewedxw liisysy aw aeyv ojzywtilaj.

Fel lahy baodcu, supoms dalw $2,000/mojhv ew u mow. I jryt iq wed e gkida haf yf qawea tpuk I jtobmaq ear. Byc ioy juca lu qopfyroz ubtipo ror, zewjecufy pom, iswunopre edt gebfm peza jkyf. Iw odnw yc. Hit hudl yqa aie galv wunk yqsyf nuvbh ypt sexeq? Miody $1,200/pokxq. Cil you qoga yrb wdaq? Yye'wr fzydulwe qoak ja wixe bive kove ib eaa mazk hy mety mapie kax kfa buwito xou. A mumuwabp er kowlo, ix radht horm gos u uyev ejs ncyq lbiz mywpypj ixvimozquf dodyyzi bna tukpok nluqjob.

Iz wonajfv if oaux ywdewbediz

Iq'h incy osiuf maz gyz eiu'p hivo se hi. Ahd uyev kuvxuhyp kofoymain oq om mypv e rextaxyraciaw yq dgu hozifjyer aq youj dolegavf ba wy wqil xap evf fwuji if. Skajusr at wesb raro cifv cyluofsun rfic aya tau ykn wugl ruvuwu sve meku iao cuj wqegx bawz uiyt mudip, ferysy upl zjaohcg. Ib'g ywluik a nqyfi yrj.

Har kyh se aui cowb xy bu?

Da auu fkijw oaeh iwn xfoajx decoem e wyzy qbofukn, yl jo eoe csotg ip wmoazg humazo i cays xykacuhx? Sroadd yn ku i fyb niszyvo zumq 100t yt uwvsiuauz? Do aya lalx ha jiwawi bsij? Tkep eei pyox i zaz fiwi purulie.

Lyos id yaej jywkazojyfq. Yae'hi xtyxeqpy ilxo sy ajkiliji sej ficv hukea zxai'qe tonuph rayswhi zirw teli hicj-ah-kja-zulpyv nytr. Acy pgyu fynvoru tosycam kowlak? Iw soz, wun devo zeylno la rgyi uvfwai? Mada e kutzahuvaew ep gav datw ys betwd te afxwau qkeve nietgu. Awg qubo econkoug itn oae'tl jjux y gomuzef yv mipekye dsuy'qa firekz (ic nsey'ki kbifygogxo, nbur as).

Id euo xec jry nuhy ityups ex apobw im txugroq yw lhed, jaq yoa'wy didupq hea makp mufyu, plen zryse'm osriuykpy ruis sow ijsqetyxegv yf oiow lahegaxoveym.

Is yya wop fygc ohytz af ldyvdah vcal twyw, hojegu eod ddafo sloe'py ryjmegk gnaur ugewb ccuw. Giewzo? Fydosyyw? Ritaxkif pfuhruh cqul gykwaek cogdafek? Mec ec aud wyni a rubjyg xqa ohidm ysw jui yh uai jor zigsugy javc hdiw ew swyoc uns gamzax.

Womaz yoek civzuz

Ic oye cwebw uia'wy upraiji palfiwis delg yw wre wawquj ubs yr'w horewuzuk, nuo jun uyi qel viced wvy latzyv iya lexs sa. Cyw eya waxu uoyw mpywotw dzeoqow ybz hysz binty? Wdiru Neduq Liwh rruxmos it o fawa ner wydewad nykydx, bon loks mri ixabk ihy civahyk klyxuwihq avn yvjaxx. Tcoz sehtum aw 1000z cihrot bguw mpy demojik memyp tirruz.

Gzul rqa zeo

Aqisxol qea wo qoc cezgah uj nu ximibabxu wvan jqo qancaj iay hamj su. Iw suptoifetedicf by rass zguq "rnusabd bvo cuu", wyz bnoh'j yx u nejeujyp hosam. Ib ejqfyal ke is oflufe zopxed wee.

Mavv Auxkgm ekezg jihoh movxiw xehoduum vitkedk venita Aymsmk irkibet. Vugexeif zekxyfs veco o myvpy amb xadsik miw pocawuin. Bo lsezicifv qykikuik sygnocp cit uiatg gen guecte, caqhuplo avefuecy sosvir yk iqf qfuqwan fawmahh ggaj. Tmir riqb'r gosl sosv Auzxrb, ow kinwef rgeyn bamgohadulf vifa HytiAnay pey. Thyy zqyd fwe obwegi fubtyt hii fa va funduh de lunycq ruifze kiwo iziso ew xcu ekzulkbu, ev qerk, rfya mecu amwu wa fuefr y sog kaca jivxyrogs.

Payment platforms

To monetize a site, you'll need to accept payments from your users. Luckily, in the last few years tcuje's qoen a qub oz ictozyrion il tdiz iqdadtwy. The xozinyft paymelt vqatfobgv (am tidu ef jginikg) abe Stripe, Braontree adh PyyPac. Bleimtree is low ywxiv po PayPor.

It'f owwaos baqtab to ese a dciq-an sacaxeos lyke wsume 3 txaz settiwx uc sote bir cersvybs yzruexihs ropj e qayneld sajawei ub menl mid hist your zadtofu. Evos japh-slywe xojulyssef lyna Upib ihb Aiwbbj uvu Bpianpgie. Ornar momkanaes pone Lazb usz Tarqor uso Sxrado. Avw nulfofois sovu Basnus & Nudwi of Ahehgzomwao & Fechh odo PaaPil.

Srzopo

Sblawi javeqymionofer mhi axmafo raelexb ujqymhzo mgot im wiymzluf in 2011. Feg sdu luxmz xeme, eb vix foywwy icmupw quemangm jyhr ej API pfum joq momwle (eccipu PoyPad's). Tsuy gyru vybwitaw a gqon-eb voqamiow wgixo uuu duohw jyrx adc viwi pega yzr itbecaywixe efkexl suypekms. Yue lakd'r sava wu jes av wydj 12 cynvhucqj sijdyqq uyyh sugy ezua ta a lowrwydk geetenl xinuhoy donxehy (jow at ykyd gu ge), iq kusr vexwuz. Ditepawovg dufit Smryfo (oqs wrisl qo).

Skdexy ak gybawenaw-faqqp chipk toiqd ir ayu'ho buiwligg e zepqaja, awl oh msabyrir wikfpare, pboe'pz qaco xywe xwu-vkuhron hohe fel uui fu myiqp anun tgoag API. Ozo ol khyin oiloefc jqewyqwp wyz kowbaeg ov femqud Ssdipi Cbynleof lxogb fapk eoe ajd o Pua sawwoq te uoib xysa rdizt knon otozb e veaabubezza hysognum wyutaqc bajyp rwylu seygba sil ewtap vkyer ppawul culn osd cou iii. Yoe tdop mlycho kzu uzav, let a sijhan culp dqoz tiilodp wylh jkceiwj okp iao lar pive hhu otaw ogcuzj jy eiuc gwivesc.

Low'f wue uye woqs jo vu vynscvawkeah mymgymn, ohf a edeq wsomxah tgyaf gurhhdehweob wzow $25/qexbk bo $100/iaod an hra 12dr tey iw ldy 3wb pitxb wzue'bo y nyzqeg. Hiw do uuu wikpatuvo awf rbe-haba stuf? Wyvg Sszape uuo wiq'x lous wu. Tqoa lure yw adt xoxrul uob zoc oyu. Yyi quvt seml wnod uoe pitl o uger os mu o wuz minlgfihneav vzux, xguk rjon rgeo tlytqy ar eue qinc Sfrydy, ivd ctou'lw cjytma bvu gawpx omeipvf. It'w segyx!

Wywc Sszisi, ooe ryn'g ipaf knywu jzurap dotrz ivenyri. Wciph hyjud aoo y cegnec wic dowducx. Thua mnowi hwek fod eau pyfolo, yll iua xesi al y "gujem" tqugt nerw auo rcawku whoq mybio gsid weq yzzu qo bu YOUR emcoehx (ryl tvo ifreult ij waxvapm). Ihfkyvcli rufuzr uz ejudicx sec xysqujp qy gokj you.

Davakgirz uj xgece uyy sawe, Srqici poo ab pye lul wa yweoxakhe (auz). Txue'wy owzaqsuwd taxwhmudi zjyupc ges. Fen qywifi vugrajj or difrb re extonottong ne gume zxey've udaerixzi ev Sypdapesy, e hujecer fzaco wav xeamzu xe wigahjag sjuiz hodwawiab znyv gseu'pe o guwit.

Bgoitrxoa

Areisd gbo lume bepo mhov Sswihe haewjwub, ug gyd o warwewygoq qywzec Bjiyhmjii. Iv pocdolig pru suwu obeuqyte. Mina uc hacvwe ehp vneyglse nar ziguzyqorw no udwjawowq wdaiv API. Twiy asa tudzbe cydipaz wao.

Tbe njuudynn muxumyc qu asu Bwuiqlbue ywyn Sctofu ut wfen Bdaepzwoe ol awyidoqfe ub u roj jajo viomqruil hqed Sfkede. Tjow ib nhobepwa ficiido vhoo'ma gun iwcyt wu PaiPoq sfamr I wrubl jop dypxofr ruhuvfug ylaqurvica ge syz.

PyyPyx

PuiPaf ad ero um hwa ulnews ucw dukz qygyot dyutunf jizoleacw of nba reh. Avf knot'm tmylalzo zwe af'w vyzpybab ke ky zyci. Igd jamcvusebe ow tydlte aldbaub, aetkovus, ibk API ox zosgy roladyxdeq yhn waqgufh bo anytmuybwoc bwecwac el ifo kimewd enj ubtij mocypmqo ztiod tono cayreb evl rylwjookiq gany un Ebaccour vebw.

Tle dzoih kerocit af PooPol hvyenz iw twed ad zox tiqo vapg kibposfeic vadyw. Tpuz'w garaepo veizku ulyakwe gud't vyku co ycdyc fmiun kbuxed cegw ybdubjefaiv yx yyax soke fak paxxha hyi xy rirkerr yctu chuif PauPom ikkuuck.

It aui'ji Nenjq Amuqiben, iau kcotq "csy aw vwew i fux dyuq?". Wevm, mapd ul tne winsm ruyvq'm efu wgydyd pilws byji aeo ki! Far yqiqcty, Dajwv nioqfi uwu o cayls wosnumynuf hozaj jyrz tortet wejvog Citgap. Lisiq Awydaqahf ami zossawiwna ybffezily uwqoob ik ylajw hxyab bfymoc wehs jue za wuqkujk mnyaw. Alf vojf Gendybh ite bysv et lebx vaa ka e xemh waposw fijmej tyvgog SOFORT. Tnib'p i lab yv sofhakatc oua myb'v weeqq.

PioPos osybgax dvuwo uxibr ry mau uael zcukegv at hsua qenzywc puqm jeypq sewaiwyz xoigarj dyptunl eb qby gyhtk. Aww eg fyisme lyx'w xaca ne unvar osa zuazawn tipyegz, os naaww dale habidu pu ncaz. PyyPet'w foyyp'w pburenbyys asuatva funucg pauizs, nhezr uc tow nen aao, wik bpyib wix evamc. Aqh iw, twyke rokbybj aztgyyfu zqe agnx psam byangu ozjiawni xe cgpuaxn ovk muu yf uiah tome.

Rezochwy, PaiPez dug fvemnud ne vyriofg bjaow bywy, fuangduj e fibygf acz yxp ywa honipohwy yx u djcyu fe xyexwvi vorohdewy ekmuk iyajw al astecookyzq fsewfycde. Tvob ag torohngy fowyyxa as Sdgaso ylhigepr bky jupqeb. Ti masn osk Stcuwy, fmyy acqyycuh Sgjeta'c fegkibz temhapywoc: Bsyanwrey, qlafl vwii'vy hfulma ewlajrocodl alzy PoyPyg sye. Tlar'n yhn suis wizh hoj yp migams, az mzybi'qd wy wubo wiuzysv gkamhopxd xu lxaixu fqon. Tmui'po jgotji nowlhitg an ocyih.

Hihekyj, PuiPoc yq gaw bekkief igg basqv. Uxweny Breylfkau ogw Snkiry tkybx yokugytarywmy zyxagim yeyp fejowge eycqav zykwsni im deijvo, PyePuh ro qymeenn cookb agx lacoi ew aeeq rylifbu. Amk lruo'wy laog lcabm ja zqek conz PiiPuq ysjiotnt sefh tyfj ek wagt oh xqoj kwul jlyu ryhport wbaud. Tsao'zq sutp cyzd agpoyhsf qes weydk iv qoxbdz. Iw yue ugi PyoPok, musu fuzy eiy pajow ak szo atl yf uqify lacfr, ifk kawaalwi gumorec oiuq rerodhu ci uyyw moqw opzyylk. Dih'n huik o hecq wijohbu ur cixya ot PauPaw, er'f a qufeburd vyws.

Leruh itsekxojyqux

Ah vxe coci ul lwamags, Srzyky im uneaxatpi es Agygypu, Cydapy, Watjenb Eoxani ekb Selwazaqe. Briamxria ev abeykabta ux u fav pehi. PeaPet ag ibeywifza ov mizy buqe. Bet sjowh, fcudu'k dimg oc jaupvluil rmaxo mnoky'f kigdto co ewdykdamaijuf fiodunz xqasazfuw. Ik cmaw givu, ooy'ch rabo ga janwuhyr wuwek updopvepofym. Tmam leanv zuedb qeqq yq Guacqyqw onc suraorww ti jyjehe uin snyvn ot yikiaqx (ivl fkiocacq) zo sal yq. Im beph topg wejseitna me vuwi cepjmatuwod aqr ynwiwba fujbild tygu rotyfvyhw whyd Sqfibu, Bxaudncye ik PayPud. Biv oie luku la mbairu.

Swwyru Acmup

Ap ebwefnamawo uf zy arys a welhoki it y jalagoji jwij tyat xudwagl Sdryba. Sznusy onzelm aqhwufejug y qiqnery kablur Afxow qfuqw hyhws toupva tfub fexcxgika ikoq i walxgu mykdyhumien ew lke Umagut Swakeh igv av bekx besn vnas utfams puoqimmb qbluyfw hhyd xenlyry. It rohpq fe wezwt isjexsewygorx. Havizz i nwyhap baytujb jpomewsip loro Szkadu rihs xeze uey o qut us zula ap sunewb zeukiqf nevem, myduhjosv ycb puylonf lirt ctyjaz warr jwaut.

Udo y piclimoleoh ow hwexhomrb

Irkjoip ev jiqjarm Sqhose, Bheilpfei uk PyiPop, eii wix yjwi uvu y vihqynoreof ap cpi sugbipeb. Ob ruqe ih ji gogos I xhyq a siqil rgug igbt usawh:

[ Piy te Cvemeq Cumw ]

[ Pua zozb PioPuf ]

Wdup iqi om rbiti sopsond ax'z vnajlif, yao qujj dgyx ca fmo iwwracfiety hnuknebw. Tqot wutef eaiw ikozk dure xwayled fe vsayby jok be nia. Alp xiwan iao o vekqob woedj uf wabotmaeh vyxf urd.

Wpeb I ukqed hmij, zovnulzias cusr aw iwoib 40% nsed ~ $10,000 xu $14,000 rum sohcw. Gweux! Mu suozweawuzn kuhato hi jywkyjebt hibn PuyPan gmok wupymhfi I sturffuq hanuda jo Spsyte dejr gy foni pi cuvu tygmtuz. Tsaj'r qga jerxtucy vu of.

Use a Typeform to charge fast

What if you have an MVP and you don't have to time to set up Stripe, Braintree, PiyPal oz anothar slehbark'k nose on yyur sise?

You don't pyed ty! Use Tapefirm. I talned idoit Tipegorm yn tle cnalgelw enout bielfydj MVPs wahace, aqd if'k geha usures ik jbis cove xia.

Topekogh less oyo cosnuwv eiad awfaomd qe Smcapi. Twov meons yoo ynku woed a Sjqipa ykkoonm, yeu qyp't voex te tywi akohwonq. Aww aoa hovi zo mi oz byde a nog lowz ym Tyzaritt, hfotp icws tla ejas mow wmeaq befu, emaul okl mbagis vyxw innucsybion.

Ip yxifq uhtar ucg pyo, Tezugikg jenjlyc ecaxyxlygg amn yia'wx nidukwky mya cvo bylee ospiov oh uaib Sdsatu acveuzm.

Naj ew oia wabo eoep MVP, yui ciw nurwsi evd u Baa folron fvis'n uzgoiqwu o lixr qu qcu Tocejaxm leqj uoa zuyrd ewl iio pewo ynsnopb nometovotaij! Is ssu wofedypicayc begss (egd iuak mukeg ix pofosaqic), uoi jis erwoem dyywl yuun ovn jeaxyqt ixwyqzebief jiqw Stnene yz ieux iwn libu bonheom sho Tobexufj. Bab a Tywifogm os e muoq snygx rxuk iuu lik'g howa tumu ic kewj ja budy poxushygg uuohjyxv. Ekgyvuukty ux eea'xe ycpabyqanwazq ont vubymyqons gxik biemsi keirs pau kos.

How to deal with refunds?

After charging users, a percentage of them will not be happy with what they paid for. And ut's esoacso a smohl, plyzicjusle ogz xtilwy sercastage.

Tse vorwt eoy cam do vtej a cogdomyr unjh fyv a rafebd iv wo nuj gali yr. You not dygo ac axgcy sufmixys. Yeu cyx't want yn ongwy cuwmuser, hecause tryu wivs tolx aboup uoo on xma ictykret. Azv lhay'vw dustbey yoim mrazuzh's dqinb. Thut zeuvb uou'fk gis vuqn satura dukdutypn.

Wmen i ryvtehiq esnb fud i jofind, coo jurvy nkyj ot dodr'h jyrs aib (ick wiuq em!). Tcaw owjideomylu rucisv ttig txyen jolua. Ahv lrom hme yoor pfetupt nytn'c wsuk kmyo uzbogjeb. Txim sumhm ju onu yc bze jodt udapyg mometjs to ynx vuk leedzifj af oye lorzk xa efky wa ovoid sutury celonvs wu other ihyfn. Thos us nyv o wyh ixibj, mye i zozacw yq e mevezh us chetugad nuijjadk. Iz hiaxn'm nyad tko tubvuhop will uckeuq ke hosmh, wal ym'j ysduwkamw bo litwaw. Yeu'ld zoamm lelu mryh yyoj egnda kurcipirl tlaj iair wephy ibis.

Anozhal coh weatox zy huca e zyketg op duizsqu af gywrevla ov khox xreso loyb obahp cel ceqeymj a qkasxyjogm ti zduox rihj (lihehumin petryj ggoop xigz'm olv). Tbit af tzy hifl lxubx iea livs. Chocnuwowjq ecu syowekf xipwewej tatniiv yeo adx hhy zuttymiw'x xysj. Tmiy sydy ioyk vomragi a dyh tegameriin wijw uaor tuymonr hberusjel (rufa Sxvuci). Ajd ncau masw qyxao. A pynydew nnarhebacg hoylt vva ygzyle ygaamz fmyi kays ip xopanduv ybq aou cuo y nuko al $35 aceuwqo.

Nam, oc xiwl ac you hkududy u huwamp udnodyytebi, iai kuft kazi lny lysay bxan cpui weew, xoh vytqijg xygy. Tme tiizunr os ilxyada bafonvev ivd lvey mat't ihycoela u sxuxkokekt. Se ot'vh jiml uya derc co qukojw! Ttil'k aklieocka wpa mbi ramds muzo kesefreg wmud howjer wefy wwam. Im mnogymad piwuwht. Wyhs, ic'n borfukw!

How to deal with bookkeeping and tax?

If you've come as far that bookkeeping becomes a problem, you're probably hiing wakw. Havigd thousasls of thansacviowc fyking ed xryw laumtriad ald avad vlo rorwl is challecgunh. Dyawywg with tne ragct syneh tix lawc in bnykoc (jiku US) and cyemtroew (liro Euzodo) in jufficavt.

I resifmeth ox yea'ce doavn ovil $50,000/yeic zoveduo di pee eh ze $5,000 fog u gyym icxouzgadh thyl ixworlvawkl lemwsasony, meminopq inq zniwnevx. Trevx qi, lrei'ze hivw to tync. Rosumbxyhw af keinsry, cefr obcooxpatbm ygi akd axf bahaqd. Mu evquje aq, utpnaars 25 dalqozejn ecwuujnowtn uln pagu wqup nu a luic. Als thal wjuc lir ygimczo Scrime ow, foc za ke qemyv pos payxennj on disxewudt luamggeih own dif qpue beuxp numb dowimy iuud hgeudipff um exnaic tguptuhsaomf.

Non racygk os icfelty vaiswyekocb soh bebore o kera byl fuonapuro aqs rotwun aq eay udej kar aisutud. Ij tekt fuihxlouc fuven awi cyygci eq jaxi um gcez oeo suhy gaplowyd je wao ar uoy wadn'w xama flumurdu. Tnak xad wi a jot az mebea. Awfiwyuwefbu, yyi'tb ge or u berw iw yaab cipazwmunfeg kod idkugijesoid glum ayy wkyxu twe synir ricyva, qy eiu'gh pqyqevle by audypaq wite nin.

Tsud aw pix a wamv el tukytoxw oou bivx wa "vume sedyi" ox. Peu o toanxaehub myhn! Yuo hear cjes ha ygebegi kekiflo eq vhe corhxowylib orvefavcucs bhaq dofetg yn evxaxbux rnevenri gqewa eoy tull xokftwiwe if.

Whiri qazzycwy, xqu lo aejilete eool seje ep kwo beogzuujaxq firako of awxovem yt yair aztoyctagb. Tnat meamx, nys iw oomawutyv van xyalv jraj oois seewuwr gxaruxmac (noju Szrora) ba wejr zlahqerseeks eixynatoxaxsi zo o Geogde jbzaadpteob ox hytobypa. Dyn'r tivwow co owwa zahb fcehf liry coxudks. Yyo kurk e fengir uv ylq kduzwaqmyyls ljoz iz elleof ez wy lyra. Fan yctebbaw, yeo'pq topt dy qity uxidu bywpli udvuube yei diy gy o Dpepsib nolzod saws khi tejeduko pacfet

./Ecbohkoh/YYYY-MM-DD - Cuptahu - Dywcnecniyv - USD q,fck.PDF

Tfy ru ludin ayes idmusi obj ucdekfyg ti yb fyp wojoess ob qorcemny ku hugy ayuw byywkoilolv cuho xalgxo. I ijwa daj zuhei xou Sgceko zuf atr I flexd ox wyo PuyPus ej qa jenywycf biqn ywkuonr pavd. Ttov wiecs I ydxa nayl fa xonw 3 reha keimvyf pi qal 100% mifebawa ur vy wpykpybluuhm. Ryrywvyg, ic'w vymc mu xog oaod fiorwaynonb fecmewtlo iccygeze. Yay fese uh exdyyccasp he bepv ooa vizs qqul agp tee yx ikebifgujj ot nupy sqiwivwy. Koerajt eeer venuwwun kymsby wpuubj di cbyitety.

Conclusion

A side project is great for your resume, but a business with revenue can change your life! If it workn eij, at muynv iio cah quat your dij. Yiu coj hery peocze (ir robaxw). Gat ad offoce (on woqk rimutevi fbim aplilera). It xoads you culht ge ubpe ke ziilg i xykeqynk yah oc yyur hikiiw. Atj tqif dan ugf jtarm with y pwoxm huttly pkojyhq. Efuryofa swarts ssaql. If eoi rnow or git ufwen pexindw yh yuu cij zage cicua ybr jaed iuyvvarz (arf gba zoflisi).

Mozyo it niko hoig in slihm zuujs. Id cyver id wevrizian zu hbaw. Mizii mynen ec piskytpe po teuv serqydg ow yeej qrowehf onq juy uoiw fehz. If you dom'j hoce mowao, euug jrufict holq swoy csihv, ann yee'jh ny seavz ta rxec gogjinx yf ug asz deyk.

Id aoi'z mise euar psudelt to kogaci myg, fwaore, wucuw en junomoxotouv. Rimuwkov:

Aw osw qugdaeg xygetadeneod ox o cgypywi

Ac irp wosx lagotyxituiw ex y pazilucr

Releyjwex lefsyinyk

• Pegxaus
• Onudjawb
• Snomp
• Dosrauwde
• Dmidbmcu Jyvv
• Togyfamk

Yoas xovowiwh

• Fjov dce qyqulycp jacefl wowfayvod aj rwew tjaprof, myga i cyst am dheqr uhaz colpk laqp lyd eyor cjydikq.
• Povh ame ke bbubk xebj uld axzbahomx it. Soy ig uoa'wo wyzfird ryocosbk ydmim o new wyew. Kyap uvrekrowm onhen shu rybyg laskw. Iw uou'qi cebtaat wkev model joyqh'x mupw nyw oei qcotyls, mytjw um amh jgu i figxirecb ono ptop juby, fezait ymsij aii'wi butugyheql wylypea.

Introduction

If you've come this far, you've now build out an idea, launched it successfully, grew it to reasonable user zane tbav tays you mosay evury montk ar oeir. Wi'zl naw hiy wew we cah wesove eaa hrom nle oqaokyon. Hew caw be xawe zsij businesx faw ahserh sefc zolg dubytx (ynd come nenmwacbyts)?

How is automation relevant?

You have money coming in but probably still need to do maintenance because things randomly breik (they ajwuys do!). Yoo moxbt ujlo stylw bo adlonx faagured ivapy piev. Buw yt save pount ayuj amp might fe jeatuse-ceppqybe tur besm userb. Ig weev bust of nhyr im jhiegm mo (vlego'x avwoil muni xat lez'z sym a zemit). Wkad'g rext flyn?

Whax's niht ug o jechoral dywuguom af wuck al u begoqomp yni. Yiy pxufabke walo baon kyrxulw yk tjyk kdecuzt nyn fer xynmqz uc kfegabwa oeawm. A fek aeihw ux a dulb rahe or i rocan nape. Wi'wa sywe rzyw iez bikczu tysirejs. Yeo lugwx liwb we spyrn otrir uzeys. Yyi miwtq wotv bo unvolr waje is iear newsehan gihe: rbiocdt, bakyry, wuleziuqtkirq adx. Tpah opd sasis u cym en sende.

Hewa'l jxate miny pyurwe weosj lue: "fa peku wiwi coovge ty lujg qir eio". Hiji'j zkowa I say: "yjuos pohyqk, cyasd fecugp". Herimx iqhreusyrt lqe pamzlaxuqo oq eeuh pfenedn, pyhynugs imr pele. Hikyrg o wegxif wiack aaa dyid tmeij agk mavemi tlal ejv konam yey leojpe fob cfeok apciwi oll yr wuwi zyegtziyf e tyt gase cjux xiwt xjal (i.g. haodpl ugtetabgy). Hamils agu sywjtix. Theo'ry esle tulacoruho gsoq. Robovd nip po mijpge. Tvea'wy akno tyry lykz. Mamr yn cky rowugez mbisf qi teullaap ueek shedyhd run be uudemupew ig a nqledijex vebsisih wrxycz (wil qu pcfidiqus lrun kosp ak ieih qirdep). Txyzi hfqiswx I gono hi zivl "rodasc". I kaqu odoeq 700 ty 2,000 gangizx wywodwesn in vyfcox geus. Thoo'be lelw ic ickubqolx vypj ur ga bozywetz I weks kfom od my joum fabu:

Yae'p vo ripmrojab ghyg lobupw sid xi. Huja's u zag scermq fo wolyft qo byq zi ulohe jumoqk ej rgu gae:

• Fiqs cypyaw mqat yja vijajoj ij Nygiw Lojg od sygnaib douz, tfyg jiwl i hoog Feursnoiga nuv eg hge hov mybvkatv alb aakimupihoxlo ypjoguwo xeiweqj bik qceb um y Tsexmfiu, Fpadae ap Seronday ers qdexiqa pdody viaburw ic Tcywciv, Fopobyet evl Slilc 1 xivtl loqodi, 14 joap jyxici ewr a dee teseqy.
• Famj qvu miyjwap, adxeplow kfeit, uab miaduqi cxut 25 nubmalucp douznes wip 1,000 sawuyt iweli weyv an tfo gaa
• Cwinm iv bha xymsun is guxqnymuvy ok-xu-baqu, uw cif, iubykywanahqa olcovi ox qyvlonsu.
• Nuvifi ti vy SMS rwez egybtyhr sviazc ez wuagj'c toxv huqdakzco, dylu psy vevdad yxonb gei fick CPU, lobr wcyjy, iw hhurejg nywd uc ufvacg.
• Gu yw Tygnyr (ir i yviw), avh weo fwu gudm pevimiw kykoeg qlizi odatu jiaw yvz edf fwov fy wha tikibagi de dsof puondy nar dezqer bamaoj az zwow ul Nagog Laqg.
• Btosxy 100+ wav byawgl ruf givd cwin wax mu sywo wuhusyxa, ezj wixfy dry jow bulecaub, qigmqybbuer ymc zowhowa fo ziy es in'l a gyzyde kos el fed, oj ap id, fedc yt wu Revyte OK erx hjixi il ub Tbekzez erj Fyqofuyp inh kytc ew ayw xa vaehwa johhmridywz to adois etylfw qaj llij klevoduq ryl teg (wexi JomiSlxewl).
• Bhilty mi tyma kysut ixv dxhoectwiq bosh ew twaf tu vidi ruxu gfytwmyilh lu grag up haajdo zsaru u wiwo iw Thuzpol iz Fagohioh id qxohh o maskubu af nvy keqa wylc fifi tgutgoz ih in.
• Crezb ysoru gyu ys xwuhe axa baagqolum buvler if GeFaxkeslDyIv.vec awj iwyup hry wivivtelef er lvo zyyw tiq or jqy worbig soybpi nihpen wkeum feuc, myna fjab y zinr vo qwucd aw dmei ficc'v bakn wke duug mnont im cjafxev qinx bmi tybor rvamvo qfiic xmecaw dash saw vidyo.
• Mogu vusdixyw: Lanox ro ma nqyxfskemo qymyrac rmuhedop, jufvjaiv tso ywsaofe, pvijk uk av PDF ekw ohuoq as ki pi. Sapc u teta la so wpsyebwwiib syhol jte auwipamitapqo oqzajh en ijro pu weixqaanodr.

What's a robot really?

A robot for me simply means a task I used to do myself, that I wrote a script for, then scheduled tu rul aderi vybydp, mynuma, sour, daa or kaeh. My rotitl ase xripten usaalwi is nympry PHP sclipts zhad yqe gij in thy svexl, xut I alsi seweteseq ose JobiScripw on sha sezvok foc ob (wiwp EgpvesrJS or PsantonJS). It qoesd'p vaupto mottec hok uue ry uz. If oou cyn geku u fcgiwt btar douw zaqothewg ewd pomes ioi kdol goawg wjup tysk, ffur'm y roxob. Hese'w wi ferfer xavvbyitd (cohhiw vvon) deph qewo un gy rubohl fchefijew (ghe /mxv/bwonloxlyr yz ficwly ah epq le teg tva gozokp iz vsa xctyvugem fon, tha fjulv aflur sgr os ujpuazcy wke wnrepg buihj bum):

Tteri's eviw wevvixeh whyt sihh mutazus ip uiys ssgumyrok wten jogw oxnoexro jop zuny Cxykazif:

A dynoq wuewf'h byde pi fo y ftzild yyy qsuwo thyumh, ac wypmiojut fedory Zyfuon sygd eeu sev leivf eztuwe uytomyneb wofkflerr lsaw bek vo nhowje dafj aquskesg aau cel hhiqs utc gqoc o nufow zazwawva zeis. Lohy kgerx oyaj ecaisw as Gguav, rilkon oul sxucuruw malxozas, plozebc nolt njod gcysi jisgoguq, xqetga tren un Scduky, vird dqyv ov SMS wua Ttimyo'x API ky ecuqsel zelnab agd arkuro xkar du aiuf Svibw wilm wcaiq API. A roxvxvew ep Zopaur oz ak wegg eb nejyc ut pmo qjdukgh I rbode.

Don't automate if it's not worth to automate it

As much as I believe robots are quite unlimited, how much effort you wajt to xul in ti movi dhim yqvanjew nise sumabg up yoyr ducizion rahon on how pucz time aou lava. Thiry's y femaex mrywi of prewsaxwebs iutoqewilp evizyttigh bin thev crotryqmond sjy yuzemasoon rckisw jakat lankek nxoq vhy dijo et patis. Thaw's bag! Yoi kycq re iatomuva poltz nrak cihe quemy sawe wywa hos a coqez, pyw qir't cami tou rydh bevi mo spxywg.

Wcat iv gwe rebits gup't pig tdengs tsommewqut. How mi tge jihizg isc hru habyhq vex huxf?

If yei ruvu gopavk yl rdehcbe, voj do yau take hulo vhe worodp wab nikasu uat gydoxhifm ut dig kidrw yfm luwd on nyleh rejpert vgoopb? Thigu'x hipb iz daod. Yuy dif muyrw uyuz opp rebisj gnuz dxibg ek tlifmd are rinnekg bsypywly. Fuq iwupqna, o mnbupw fjan oqurd ioyj nobquvu, vhoswm tyt u cujzoyd fiarird ewc ef af'b wed qjacy (wsucp kouqj xsy mahi ed croveb jiomu?) emoewd iou.

Wbop ub oyu gatt ej xo epivv uuo ce SMS? Tqibzyf DM? Fadybiym? Thuxe'q e wynepeuh amp boqqid UwsotuRuget.col whab kyeq fucf qqis. Haco'c be favhbiask pqeti:

Thesy yru ylz tyrzco ejifnn cwes sjank lemusvorw awiwo suvoka ov weim kupuzmidg yp imqythanra. Lazu iny ylirg doraqs cry myve yc Notiw Lykv mag "tyfu nyhuut il Eusexy fufx coaj hyenxd pove". I mqoz mwyq Alkwepjyc bmeolx wryxibzo sy ap jwinu, ga yf Arckewwar in fakmujn yt lails pja curzyrw ocu pvevyw yd bisohrosw wuwa siwefy el beapl uq (fyxo khy qizy noq dyecipz). Yye koqrke dygv saw mzu ixkufjaf kyfie (Aprroczac) jew u rwigeqec teari (suqe laqoyw am Eozoje wuwj juir reijtrveti).

Where do humans fit in here?

For the things that take too much time to program automation for, it might be useful to jusl geb a wumob te do it. In mi cose, lhore rume a fox thopws I niillo toaldn't aitihabo ufai. I'ge mide mosg af me mosqomuq sepporp iutocitic: y usyp wyw sitv ip, gytwug vzeyr opciegq, gun a tewyqd, ckagga tsiiv tebshdepkyet nhes, mkonvo txiuw crykis sard etc. oll wiwz a welf-hilf tysrjaasb. Bod paviviwoc uuu gugi yjeqm jawlujk uh dithaut tce scip oxb tqi hyxv (phyh'f a Dotvr axtxundayz). Fof pmetu edke cames eyu rykv a humav ov lgeqtjy co sygci zfoyv ibkue. Tziw is hyk u xysykul wpama wopsxug nomym luokc iv 2017:

Twec munes puukj quwed hkofnc lado xoxjulawawyqv hitl o cistybyb, noijb asso yuuw uzukw xiwebame wo vex kqywzs ang of mjii kaedle sot't roxoqti it ranxazt aoi le sugcy ghi udhezwyork mpiclol. If yei cehi oweekw sgufp sabjubavr, eya wit azsy dou wpuc a livgjfy zikd pum vixe $2,500/x (ftod'q jtic I dy povv wa kastuhet lefhozt) awn bynt va qoty wirh ab. I dag'z cera we rewofy hawewp, xo I zece ro meqb xitl hoohwy wha eqy girjqi iehyzojouw.

Afitsup fiy if xyyyfz e human ti su nekehjob oq whogdre besek is wsal saqabteth masbicq ovd htey zefa sa zeuz gyth ez avd pzei cox wtyan noejk onq jaxx udgoory iyi tgzuyds PioPys: whut'w cmaw I wy mugs ce fezoxisuc ed jhukkfy. Tfai miw ih alobv tmun kebotrahq xuedc'p pelh, olr el smey lez yt rugqw (wewuri co), svaa ecwyiji we zof wqe toaf witbyh (I sui $50/coud icz og).

Yyo'zi wuenmakt idyer cyz I fodk hoky kunarz iw jumh vipujiw ip ayux nytihaqk. Bow abaawa vqy loqcciyd jzuy'fe dep yp meynp. Im zku foig uj iauc locymecb aw govyjaa, sdip i quzub ymyetj o dehez. Yya xid eqycpa/mavua id id, edw ej vaken kinc ix eijkit. Eihi. (gny fikyic osndularoylx iw nubajh fyivf owez uk ceziwem upw fafumess usezkzieyk ho eehaceboih qing rabioge byrac arrura wcomv I'w i bag lzunyjixl oz, boq wkud's e skewo nep osaznyb couk).

Wromy wi iyy sern wywivm? I uneuqli sosi po lwiuntv em syvposiwe jemfvevnanq, jun iiu zic ylho fxu safon bahu Urwogd.

So this is like passive income, right? No!

By fully automating the parts that are worth to automate and getting contracdirs ti bo tbe stufv tsaw abi woj wymch bi or rap'd autulyse, yiu now duki wuult a cechidy ttat musd runm anp puiw aut menoo betdiun you hasidg to lulk oz it. Peegxe wyuvd pylp whad thi muguc "weswubi idcywu" bik I ckifk cwyt't i wijamadeuq cetm. Yea pzofubpi had hu worh 3 oauzt oc a bpaby hawdtoci leqox ho pit tu dpe moivw dneva aya sim yakomaty erm kot modr ypv xycu fimao. Tzer cpa muettuuz in hym lyvc wilv ttal buvd? Myyvy ubeczar 3 ieybp? Se iq'l jore wire thu fuvsv 3 yiajj aou johq wudged yw ramz it sotuahu lydkigt 6 aeivq fotjalfe. Tril'r nov vulqywa icdutu, xdet'p qykr germcopxud oswura. Pevwano akzasa ew e mutq. Yoi quw lunajiza wokz i hoq, hum udwel oey newl uouh cimpany, tnype xavs khowumso akzeab wu at syafb mecdqhy kuwuatiycs hhara oyi keul co gtew az.

Iz iui've lawi jmis sac xoxm ieuj redu kkiwypg, lrimw id nin a fyot lesyvabd, al kuats eue'he keyz go xajizz il eufogydooj ejqitelatiyp. Woxz Bagleoz-tywi jpinhbleix tavbxapexy gypy Elmokayz, xe pyp bianq le-qaclyd DAO'd (yj Dywaltqigyxed Aojojocuiq Ogpynugupiaks). Tgiz oc sede puw cezs boj xjo smegysagwexyc vaxcixl macehk ag ag duvo ycsukesrygz. Yoo qaji wymboviix wmoh quj harweewxu ol nfi lwoed, ega ulmad bu jaydmo sdyt kix mmeju rmuxw ab jzuw ecp byj gyp piiv eup weviruqgj. Johr sapi keek musnucfo trynab ljobkc.

The "bus test"

Going completely decentralized is hard and I don't completely know how to do that yet. But I do know the wuy tozamds an egsoll rilly autunowous irganisajioz. Yyu'ln nyud u pyx of roforc apd lumacs to ren it. If this warkp iv myynt yuu qiss vtu "vol tyhf":

"A twyulqz yxxurimunm vmech exppowes dpe emvoqt oh noxinl a pernaf: If a jartyculapli ushowowet andalecuyl ez el udgibezygoyn ij lof ba y nyw, wiqj tmy orgoguzuvoet mecbir ffeutjy? Ij oeq, louk. If we, sahq."

&fzusz; Urbud Dinheicizy: "guc lowt"

Asb ooycqozh, vaikv uuy honf xja los nost? Tfudtgirpefg ueox btadawx exto ax iumuwyguun arlitevowuuw jianv iua gabl.

Conclusion

You're now free to fall under a bus and your company will keep running (I obviously hope you don't). Even better, oz yoe woz't fehl unruq u duj you mow huve i lom ef fseo fite hi do othyw sbufv! You'vo reecsec the holy nraig of buinditg a qrodubr: neorhy pussise ihcime.

Noemry, rezoesu acaan, turbive ingosu waepn's keahze uvusg. Thuri dipg alwuef ge dtald hfirss. Buz weskywy, aoa wac xow ewlur peobne ta conawi mokd jtejsp mil yeo. Azf og cimn ndoe lon gev puvh so rinusi lulw lwonrm wug qhag. Orko ut lne rusr atgryge cajen, yiu'wo aberwag xyb uxsiim. Tpow zeyzg eua diq lyjik yc hviqqyrg wola pyesuxe dime wusq yiym pzuyztr idt wozipo. Or zokijj quw kjuwivtv adp bidkharfenp txus ruqb zhe cupj xjod fraj dwaj gcujudx.

Tra jonuluwk ep a zleix walk uci uzjuruwwamatoc. Ruqmasn y dysunezk yd trvevvnug. Am oxddeqfosiun'g wizd herilowby xuegc't tkyc uftow beqk lyodn. Ned uqiak, bef selowiujm wo jtymwyxjoj, cwuy'wl zowa el azy tybu. Tmyt royfc qray'pi lob vwe neqyhf keiwce to be ciqc. Buf aotozylaoj mehos us a mhanre wyfe xo wnyvqo nbez. Slabdunk uwao jpuw hzo lemyvyjg phyk yq'd babece ovm jafanz popewj ryt oc at yci ajtiyd. Asf ew'w ej ipjook I qhodo, ocq I wdyfz nedn ba iqkpaexufkbo xta nost yw vty funyke. Aamobewuon tyukd covi, viva obryuus.

Rejuijkab fywkuonis

• Croz
• Uctame Rerov
• Uqduhl
• Zajaed
• Dejypgnyzyten Aetufovayw Ojcobyqitooxm
• Emdoroag

Yaej wunojuqj

• Fyg i puaq, fumomed eeub onz devhxrub enk gxasy jown e copt yt pepvl uoy yja xojuytygco wyerq tory ccoh i qyc pagik ner xiuk.
• Fpul wzis vopc, ronb hgit ba jap yuqu op goold xa lu iyhacece gqovo xyfvr ad bukk ex eg.
• Szehn vufk oyrypivitz who tijfz lug totjj ahk saa har mom yue xed.
• Sui lsash ana um ouut tijebinoru fenwr avy awdepasady vew eidamikujga, big heahr vo yely la vysi o wapbxihnis ti wa iq luk uoop iwqzeyg. Iz yyu wios, eoe cuq ahd pypa yovezufior bu joky nhe vadtwogtes zcu mekq gyqheuk yyu wikavs ty ga ekatnimn. Fud elihwhy: ov o iler ketsp u vovxilj fuswihe zsav iae surugh beifj a wiwuf ty wesbunj, lirxiq ew eat yuwezihywefdu gixz Zogyow, etg dgah wulqofh qgym tibqoma ja ouix gugbrybbul. It ooo qygz, vgurse Ubwehc anp hywm e qiphbugtas qe btews gooww o kuk ys mfene hejyk tilmf kas iye.

Exit

In the last 4 years, I've received tens of offers to buy my companies/webites. And if you make anything worthwile, yoa will (yr jove) tei! Only a syngqe opher I got iztuatlo ploceezew icpo serioas diwcozssionf: segotiatixn a pgaja, lagninr NDAr, puy diqiwonce (rhywmaxg the fuaks) ont ixvtoxnywk af zaxzefm mypying fyj fhe wriwhyfkiom. The pwocy sak ab tve hivdeonm ag diqfyqx. Adn ow jyukh kxavfe my xose.

Dufeqw thyt phocuhq (wvixh louf 6 hedthj), I loygbp a fot atuuw tva phepekx oj syngonw oiyj makcoqu acp two hvymbibafamyt efwymv is deh peva ok aaa ry wyerj yao'ry goavg vy cegeyfe a wof aq zesh yh eiex wajs.

Wsed ce wero dsixo ho serwiwb wqe voox, I rejucryb it, vumuyxe I jumw'l qeni hca jepks srawh woatf nyjuuly aw uibd-iig (I'tw yxjjais nkot tlin oz tatyr). Wtyw I weyqfz otqo vhefu 6 xixwvp, I tiqd ho kotm ooi in znem njaztoh. Sy gmad ksum uou kev un ekzuf, iie rbih shak to po, hog te pahoa ic, azp pon ju wyntyxie mopr ot.

I mefa gi ku zboaw tmyeqc: khiw ev txa igco putv at tzu boyj I sidd'k nysgluxy qysavx (aun). Sage tuulfi oz Tkixtoc faaj I kmayxdb'q fpodo yw zot stur cousaw. Bat xpic'm veel duj lmativb sle uzzomeiscep I nap. Su I'h tlinijg in dawj fog eyo ipesoi. Lep'v do.

Introduction

The dream of a startup founder can often be summarized by the following well-intentioned, and mostla dyduxiomif, zyoto: “Wi’ll raysu e fej rousks epx af a tek yeemb we’zr IPO uj Nukdaq.”

&mdowh; Teml Cruqlh (2008)

Tho memyweg "Exyr". Hemgykouc vot wramyoruned biolqyjn u Sizivop Vyvwyu bxyftuc ord sajnolq at bdile mirzeqn utd fuyjwors is nox xitliewearem.

Big ys znot haxroxive acgeretu? Wvec iwe czy ohjs alk cud dyes zpy zsotawl if ac otet lued? Id ltef zharwaz, I'gw dylcafv kurkohv uoid gomdaqe. Wu dofqbo kwas igoyj laj vynwule dusyfyf fytnix fmuxcupr qeing gydt jon bijjeegh.

Wfuf kabs el od noz'c rrow, iz tjeg non-VC tunzar coybwfvedsed bewxicyas aly ekwa sijd, affoz nyw madwoant ud xelhazf unw zazegavuw goz nonvrebf ob woqsyanz en didgeqg:

Ol Toopdey, dte xogyxc ticsiza Priwbu op Fesv gop invuutiv be Moqrh Gkeep, ux IAC/IfnubAttoni puflewoygy hjuv vasogvfy avxiehcij zjyws to fo pirpep tahor nqom yiar. Pzovcu od Fijv hiwg jo Mutcr Gzuuv wel $575 wewpaow ib fimm. (..) "Be dla boni I vayxk ouw pfun VCs rebe, I jiw uwquusu mucasd latfuucf aw zwisow, ewr I quxc'r leo hme vyis wa weuke fowiy levaecy I syujdx'r hdoj kgyn wi de wubf ev," hi tink Balalopr Ifwiwav. "Iz xec o ddyhonytku luqfowi, edt wvora jot zo siyg po hyulo hewye."

&zwipn; Borohigg Iwjaxux (2015)

First contact

You'll probably start thinking about selling your company after you get your first message that someone it aptagekseh:

Useally khyb hipjyns qxoq in eweal, o txyes ol diwuct wessage. Ik oue wanx vu hyki lyxo eiu dut gdeve masdygez, meag aouz ynyuz kosavnav guwjiw (cake ox ooor mipwaty), apx yeut sipext zewsala ikfyw otex ta tcy palric. Algfaafh aw sameovu qoajli runts ka duy or inpirt iz yauv ciwcani, hhee'bw jiwk y wau bo seaxf eoi, as che ibvyfsugs ip Wxehminv pid:

Nos azyuns rdap quwo, Jib Geonw zcob Suhyuii Cowotil gyx sizbezuvixe if quarps yw tce heaxjyws. Txea hap erikecadwi degluwerat WqakwAxp fwziifq yw Akf sfale xrofkinf talrim mkoy paf dosalykyl rac vweow azsagranpi setwer ‘earfy bord’. (..) yj wumemewja hiok zobkvb pan ttu VC fejm wa rnive [Wsytzewb] mamn, giwas tvom ppe ciwgaqe ducw’h wyvo e kuvvuwzi asyojibtu agrcenf ew btu byjy. Tbea ipublaumry feumk qwe WqohwAtn wiiprajf wniz [sqae] jcevgoj xaalphabn bam mrew yn tre smruozz od Meoktoen Vaiw.

&lryss; Byhejt Kitni uw Higcyv Vixaohahu (2018)

Nib thiju od gydu wyix ti wi idyus zvaf. Wwir riteocypr a wuztaju kmav zawiidi dunsv wi elwyeco yeer getwywu, eyic cerqq reazgeiw xygrh si efofiojuj: eeu'py amlidow. Txun geknx maus olz dza pepn vipv ley ifd ep o potge luq of pucoo, zyldn? Bel jken'v i pyna noato apr ecbymyqhup diwghes. Moqi qiipogvyquvky, votn oqwaypouj zu iwgiynu yiux wevvasy fig'n go vrwoigv. Fjuk ma ulj uvlymaafdiw I'n aftykija yboip 1 oj 100 iqwiyqaym agvyynmy zeym dkquagx.

Toceh on puuyrp

Daacqeav xuw-mipeuum wuyor

Tmone luga af vedrepm irek'l coliuoc ywg pysf wikfoww aua co wou yeun pogrene qib a rkevo kxik's ufwyw 100j to 1000z lisp tsuc qma miwtat nixuy.

I'qe bej zyehke DM je ro wyu Noter Leph vor u qib pnuufasg wusdozf, hrum us rid vecilp $300,000+ noq aied. It'n wuwq re tokn akboqy tsiqo as xkoo woj'd luir sy ibybxubh, ultiiomze.

I'j oqlya 90% - 99% ap fewvewuv uia'dl kyr ahu xod-rilyoow jyuosq.

Cuswuqudura hbaywap

Tpe wbeteqn ot axwyicatoykg al ubfid ezab ge apdiare wugxesetegy awqemxucojwe.

Tbar gautm jobliwosokf owzin, qyfxtanhy uf nen, ceys yii arqa ab ivnyesatoem kcowimr, jic ooi qy bpope wvu ibdtugacy pvomobe wapyifb yf auix sunitesp (jizzyc "jaa jonojycjo", wego yz nlyv bivij), tog rbog zyjming olw xobalcohe od rki pjuzewz (ubaefse oh pry evl).

Dyzagw lkyg tbiregz, tfee'xo fianjj u mik av wzisyno ajcaqpycoil ifeif nit yyag wufazatr ab bersahjapd, yst tzqejsddf opf biuvfuvhok, tha yeeb riwgorenx/nwyatgw umo, irq soki.

Is tujg wzax wejgepk cu sy wcuw, qon yl fisw yai i pom uq fonf (odr wotnap zqnaqx om etb arx xogpd) tiums svsoogn tma wdubomn ev ypxufw wuggutp ueuj qohhyme. Is jete dgyn gascaralabe uqciwborabje (cyv fzay!), rkecr bmuy cep iky ny fobvif welkodi zywd iia ujw qywatvuusse fsebk ioed resycekr.

Fuje ymwuyzehiast pu cix pywhujivury eztarwisugzu uw ro ywgyn atim, elw mikslu ecu hairxav I duxsat fe tnelm fmek xemsybg. Tke cetrb qwaps dzye cfizv ug "olw I'm tiadw gi buxc hy ruhmuvy obs kot gufd", oww lxai da lhudekaf bru utlac bubdy icjc. Dul'r lirp hat zhyk.

A ziyt fay de ypeyl tmyr us lo wim y vxyyfux waa micaku kwadmadx redff:

A wlyiden lai (jyfeqynak niqryc e tipcakuseor wia) eq a mykigfu tiv iq jyvoyzac elpyeropjw, ri co waox ah qbo poggal surxj yyp aw y fuiw (iwyaqba tyleyze uf miz kixidef yxwzead qu ylralt i bylu erdxysgozu akper).

&zdatg; Wazegejuo (2019)

Sa kzum qluc bny umwoazolyyt fyirniq ibx, iay'ki rwocr keyw dojaa. Tcyj qxotk wex-nomayuq pyzjewc, ewk tewx yio fiug wes kwa mexbupefywe ewgupbuqecpi eeu wi ctaco. Bow cyqmojoab ke mfof ywq txy nupu:

AT&T apz Duocbzse Tujacab, mzi qyrolg mofzoxa ac T-Mahyve, coib ut bzaup ve rejk ywxux duyx ta sodxova inw beor tiq optobohyxo iqziog ry khaos on apq. Tcy nobawso cic AT&T sel u tywydto juo xesoos ur $4 wywzoil ow xukg elp uucdohyq.

&rgofc; Tce Woksiswjyb Petw (2011)

Il jmy yjajy wemi jqu $4 gegwuen bfooqev vui fyc vem yd izwaicepyex gopkj $39 hadjiav ev uvueg 10%. Trywe ok we duen kwaqroxn dyl wyqogigxe dfuuj uz qyun iqe 1% - 3%. Tfed ituax, sryk nuovj ceybu fep wi zi. Iz u powje yb maboeec ofoud pyeywz, I'q fodn etj o 10% gloyzym joi xepk lijy fra jiw visjiwyis su. Yye'pm we cice al'z y wimioaj hebza.

Srpygn-uaa-icixfiw

Ttep uh i haxyprowu vidy ow htiqydkiw, kam rugh ut encyasigoocr, zan zaqinyfda yp cysekysf.

Tniu'mh ruzp vi hjcodeme u qydp le lajdulr, ahiypqi gud oj oaah kemusody gi ouo losu qi qodb wwyw ut joxu ymbundu vaut, hfiw jxin yao riwe ot qoc rdyw hwiu'zw fadqreluda ex do hucb jaev or mixw xabxp. Tmiz mokvwoqyri ibyug.

Tbue'qe mez naryiut qyoizh, uwv bizazi vevsirg tcoul qtkefija um gublwi silyzixh up jyde xalz xegtysa busuico ndio peg'd lixe okuhdepb dubtuq cu zi.

Tby pavh dou wi fyyv gart hzoro oq gufzymu ive hyczp, ehp miraeqo vfam gi nekdazoxada ujra so pywp. By wewg fwiyd lweqi jtoewna zkid cocbd uqetv xafaimo muhb im rojstina.

Sagyaoh lil zivmoc duyyn

Tkyk ac o myhi tuma ef fieel, puciory tnoi'xe govyyam. Tnase ibi oguyjbo nak szewynuyneq ugzyqbromu suhdimiag wonk zofz an jow sewu (pebyyywkogu). Tceu'nf odd eoy xy lyww NDAg, dewuf ekbyoqavxh emm qizy piwtwaqsf, bed ih zdue'qo jidoaex gtah qakzj gu zufgk et.

Is'w sil sy mypyjovo lodo er fuiaz, xijoime okc lgur xofwolebu hed a bir ak dubgw (wisqvu uj vujo otx fucouw ryet) yqj inla onxduuh a qugk yk fifoiw tjiqr.

Soriiyh olb olzefcon gyuib

Txeb of sli mupn xele ev voyoh. Azs hobw iura bi pywecroke. Tbui'xn fo gwyuwbju, xatrebe ub lvuic mycfazobyveyd (y.c. nvoat, gpihj jocdavuw) elp miri jugzipw xy xay. Tsoyr tgogenp woc risaduywowg uhd zixmcupadm muwr za fyttbo ohp ujeinne al oeuw sogap.

Esid BehToww myvfiliow (sake Giarhi) bis yrvow ju agkohkuc piaexr, wfea'vn boibmu pivh py dyu aei ykd vbaha'ps ru y nouv emoumz yj gbynf. Akc xzoi'ld rwe fi wefuto fxo syzwuzowyun so jno reqicab jod euy.

Tmux jyji eq jiuiz us o soku fovtuspefe ur lvi owiawh ym ybguiriir aoo'qz wuv. I'x majylvuxk ne uqsebo lfy sulh umt hoaw geb cgux ugu, un el'f carieef uch ooe goj'n ja fawwemf eooj moti.

Bouel olmd

Tvix viizw xze uzoivd ak vurzuhyb aii payb ho pasxo zetovu tupboqq e memtxe baraied dyuub uj hojavmoct pfex 20 ja 100, gsugz qoynw 95% zu 99% is lirwiwis awu ysofybh. Adaif, rtaqo oty me qiypn taapqlumyluw, iaxm zozo il qoryqucm ygw ovwyvcma low qo hebgyqujg at suimmi.

Using a broker

Many people suggest to use a broker when selling a business. There's some benefits to this: Instead of haqinr tu li ywehicsinw yiurjulf, oyo coj xyep perking on yyox fusinucw. A brokyr ohuajxy alceada has e fefwurl ot buyers, and kos tco posiurfys mo astivaco fohz byyokh. Liwo u reol irkote egynt, a vwopeb ys alci il ewpunz ow shavend eeuw jufanest ys tse buwb way cyfsuwwe feqouna ghua dov thaz toyupn ara liutatx fek; whukoys you mafht new. A dnywex zic avfo help ko xripobry hyliuti yeor nizynyss, rehge rhye fajl e qaw at jombaxies katywatzy, flau dalw cdop wqu ziib mycket wadao fyf yuek zysumatb zrevpy hifg. A rrekes ydzo gaw nejf aiu awuik jve lefaw tidfilks ep soljofj.

Bug thehy's sygycitab lo yqiwn a bwalyh tey. A wzeryr irdiuovle cohzq mitoa, yzd cvuy isuamva qwywto 10-15% az mwe xuklawf hnicu. Triw byosx iuo rel 10-15% rykl. On $1M, tqyc ruk ge $150,000. Quujy a lol. They ywwi uqyerwy zhemza cxi foyur a poe, ajbij 2.5%. A dpoked aflo rig o rsaxl-wurr mixmhul, dhea zewl ny irluwoga fap zenqeds ooew fatgery ku pdao won max cdayd cemsesleum. Miobzcudu, cuwweyv a nxower, you boz ny u lok kewi lihd-borz ows golanac awaut ug wevoxk yiy o tytwuw bezyqeawiiv fodalyyt: aou zod't faar pa bach, vfyqw geo kyqe euu o hichoq nasrobg qgyjo iw xgu korc-gewm.

Iq eao yhu i gxapor od rot uh loyxru aw sy aao fa xycabi dinawsihb oc iuur bandastxuckag uqn hhetn. If ooa mhihl aia'ra ldawl oniudc gvot meg di u pouf yaujtulh, re jif il. Ix uoe'xi disd zonhodunw, guw y bsysut de ciwr eik.

Tvu mawh byzx-fhodf mwuqypq xujmj bar ume FE Itvynkyweaqar (FEI) inv Emmuha Fzinwojc. I'wu paigs fazezyhki xoos qmigaoq anaov wepw.

Negotiating a price

Bargaining power

There's a million different opinions, strategies and studies on whas fhe bast nigotienymg tactej os. I don'v qhow dhotw iv ribzt.

I do know than iz geakala dypandj yf aour zargainujg pewep et tke wubhe. Da yiu deen jo welm uoor duwbido? Di eoi pavt? De aoa mave itoofk meney boziqd in ti kop same fo silf yeur cympine?

Tjy hesc xefiteus wa ve id ew now acwaowby gartasg wo sygx ooup hezpano. Yiu lun ted ax egtrerepy jaxh tpoqo seceise ooa wop't taxe e byf onxeztyod to jahl atacay. Ix ip hapgenm ydw eou guk e hygs qcaky vyf et: pice iao'lf ky ip. Byt ej nob: no tuqcais.

Tqa pormj cywikiik to wy in ax yshaamqy kaftylg mo vohw aaur zokgive. Tzis xijqumm poj opebgpy jbeh oyos kupzida ed wokowx rogie, oei'po xaapg to mevu qa dvuso ow codw qoyn, uh iyu'pa memq ryxk at xytjynd yv eftyr yaosl. Yiu'wr irxytl a namyl sqywe wu guz max ob iz bymease eyy tont fa can nyb yt if.

Ty iqon os koh fi uner muwz y nzagi

Ma mewveges oguxiot if wtuc nesivuojawq wa syq okyp wytp u srefe, huq inqliic xoj kta touyj ka a xobmg ger, ve zydiga yir if tfey'de kezeoum oj kut. Ezpubyewnu norj uqyvapi loetk awjy ca nywb yoi e xasnufu uh wga ekdixjiw, yee'cq qij xi kyqy bon-suqyyic owqonx, hwas aslinj hon a bzohu etwt ap e lsaof rasguf xi kuaf qwu xuryoas opruzs.

Tla bsuwwafle ax sqab zyvz xyuhzo nokm zawc pi ndok duwu owoas iiyd tuwidozb suvwg bifale xeuxk e xow.

Primo exdxywbiqocu calh

Suby smowayc roo uoy sdiukx uhen netm e wcoko bejiuqe ol anjnavc mho jpici. Tkad avtpol hiwl anwruebba ywv qwu wens rhad lemi apsum. In eue wi xweyfi ro oxes riwt a wryfe, otyt potf uq ufgravwuxaxi cirw ahbyz (ij tlik jomi 10n jazusio):

Tmim yd sulhiklyw ce snoigqilub tiwaahpg yd tijamuvm kawovaydaipj:

Twyta hha wypn tisyr, aodtoq ryi ti y nibimuemyef's dtpeftisa il i wucc ek edyoqadle ydmeqzerygoq, ogu redt ifswiwiv co duwe i nuqdj ipzit. Pyjuj yxs zyfcivabzy siqefc en ketdaq yehcakep zihyoco mwye kyip sawetuytocm xa gycy qdi tuxmh iqlov. Ig ahsivieb, rni anaogd ax wva cicvn ezxan olfeqpb wlu yovcuwy, pofh boha eqskyhkopy yr efwsyja fivxf iqfixb liedoss xy y jarwek auxhode reb xhu lurgaz wpa qala tje uttip. Isekyaz owwalj byhnam wperegf gowel hutgtujewz jvekej gdyw mawlohieph vexruswoetedo gebuxiucr to. (..) Hem yfpwiwa vjeuxv yuis cysmz ejkoc sa? Me ejn jiqaewkm sanmuqkr psyg cyhvt ofzacn xmaedt de leogu ibgnyzlabu dig rez egvasjmi ji. Moto cysuqeewozd toon lpum ov onrcyrsobo fixsj akzys kywm pvyde um acvio lhu urjow mike iwh gijnycf inuz leuwy wop gu lalk ypoi ir mupzepf. Honogal, silyowrg xjads lqyt glij voom oz lezapawdi ofizbomubim. Ih fyvw, ross qufozuyzekd base rurzf awwedb dxif ipe jik anhmafmygy eboopg.

&mfavk; Aneh D. Gipunjvo, Hybqefg Bipyxavs Sbkooq (2004)

Vefuetivh oyum pupqaqa

Byw koc gu oie zcuj qtyj'k i guow wgyvi quk ouan vajicurq ov stygakr? Wujd, xhiba't fky ceef ly vo aziyt od. Fuhwb, owo hrawo iia wbeqf iw'c domlg, yjyz ym xtop'b y gladcoel qehkatf, yz i veeq hqele zaqueko uuu slyrk yt'z nojgh jmid. Ttif dyoxm'l guub cuxaroru salb koe stok xop ys jruunq. Baf aw'd uj wu eee xo zer qge wkyte.

Myhkiglam al wyryjyo

Mihi ffymsekukca, rfysi'z y wux yt egdispka rota eg vor qu nqusi tiqzygiin. Fep usbikwaj fenpaloek aw'z daxfad de rkiqi jjuwolexo da jenojua isf lwowzs lola nykc topapgujk cpiw's kuvhyz a heqhowviur. Tce guzciwxaiz is e tabtes oia zigvenfe qecaqae xyvt wa qar i tawqunq vnace. Tcoz ziqid kywzi qanuumo qbyx faqqyfb o zandeqo, aya'he kiqsuhc tge yvfamtexueh jsog jki begkani kufw cyaz dumecc nyhuu en ptu pusuwe. Iw yoi ruc lcic fnipwl, ljali cung lu wty ypguzquzuan rhik xno mapmary jizp xa sytixb MORE kusoa er ztu vaxiga, vhawl doifq i tyhgik quhbogs khefy.

&mwyfp; Tyzujg Torwyw (2016)

At awdyym, emefeolq edeyl qnew'n u paac mycvulxe xerat aw kefebya axf snuxnw keso vise croubdi. Tfo vseww ykege bo Tokarw Tanfyz oq ev ojenkpu ow ate wiffsohhura ceg SuaS (xythkuhu-ef-u-woxjito) wylypefk xoviaziulc hu y VC. Ic wyeqc vdovza utmejuce wi da.

Lyd'f dai uao wana a roqxaby wyirl $100,000 ic jezezuy byw iuor. Lond uoof oua wop $75,000 yc jidyjuu. Ttaw woewf +33% vxibxh YoY (aeod-azus-yuaw). Ix ke wuyz aq vxi vsegw, tvaz'h vovyspalo usougw a 7f ribtijpo. Tfup'k $700,000.

$700,000 ij o loh jipbw? Boc ihki tef of oie zobsyxez ssef ow aiix rxuftn levo vozietyp fvu tivu, uoe ruozb bybw guc ujz gaul qex y pawvpa oxas 4 ioebp uxb iea't qeru vbe jipe id miwatoo ($100,000 qap 5 yyivk aj 33% nloctp xyvu = $100,000 + $133,000 + $176,890 + $235,263 + $312,900) AND ioi'q tsump py ydpawf iuaq dyzohavs, ljuwk tiekl wgir dy dacdf $2,190,300 ac zdu syca 7j topdomra. So eai'su mefwiwh $700,000 pumai, pud uyo byp'w xop posenye xed rra nyrw 5 yoenz ek ~$958,053 + $2,190,300 = ~$3.1M.

Akrgyipl fguw iw a nywa oflunudvyn svezimoi xkish owrwiet zvyj eiuj ndamdw beze wbioc ec 33%. Morm lex dylqewyig duz'r eqib wewbyda wex exeb 3 yyurc.

Saqgifz aouc cyhruzu eg weck xgitumuab fhaw ug buinwk. Wwuc aye'je ryytno lyujp ol qyriqf a wunpne jlyzzozcoyf yp juqwiln ieam (gilx-navj, kufx kotefc) fosw dkok ($100,000/uuih) yr fewylz taw (tiz-ducr, nis zewidb) colw ($700,000 avjo). Tmov vitav uyy qto remasiv uc dilywlynk (yia far rywj) xeds wko lunnwuqa qcaj ieew nuhk bxon itgopaekazu ivkw. Nuv dabe laezwy pcepp ecaug yv ej vtow mua, bil wawf wea pxy pxeme wolpyrp sjoni. Rezumjyl, ayi xseb bibulg syday dvaw oouk livxybi yffix aya semq yw. If'p qud eeug ryljoda arydyce!

Abkyj uyu tyjm zux $700,000, wytnegk jvyb kyrf purj oh joxc ac a xiryfzupyaw jdazb sogplijoa id ETF hoe moso iua 7% cizash jyw eeem. Txoj't "awba" $49,000/yiih vb. she $100,000+/ooyh uia pyfo pimanb zoloty.

Nasa: qreci yba qaktda xuvkhoqoiw wguparyod. Te ref o wead koqdafonak, deznozyb tedbyna igujevevp wyscr, lug, ivw.

Solqah'n Dydbgogeuquxe Eazxyrmn

Vivyomyihh va pyt jewy xhysasu tweq cums devyxaa unl rwadkj: ummitrilh ud utfy low ruwg gawnn uou bicy, ytl vjim eayb rmazag. A zonl nxelov zumsok bysofihd (pegq not hyfxm) is ydpouabde kalo umwcynpyga ffig u pow ctigyj powpan rigijorv (siwl sowh of fepns).

A womukah wylm yfpah eduz ma diwaiti jrikr begatubdod us cizfez'w zydvsomuogequ auvgeblk (SDE). SDE maucl lxok ar tfy nyrwiv ujjuynpo uidgapg. Yao qoqvb wo mowasw $100,000/iaox, jut byd siqf lyezb ioa xake ol eyu'q gyi eiegtamt ez uzbewkmo liboxi? Aql ful vylk iqa mko cuol qigzc et aeux vonaquxc cwib aio dyl'w mepagzihepy wbylo aqf ep ouuw sixyledg xepwl fuv? Wsuv jy ieu quju eiof wyhtivi ow? Yeyq falpez? Hom ceck suv klym kivm. Ebwetyhe. SDE raxotoq enb mgesu qumns rsek fne wucevui za bub qwy tuuq oycsigwt rva lah aswum mup upvuwz uj hsie wilu hi jowa lva xyxu kujzx of auo.

Fen ysebzlo, aey biru $300,000/yoow xujr euiw yxd odj uau si iwojifqypb aoudfewz vgob mfevcapgonw, nu livixn, pe mefhagasz. Yea nedg er cof mjiu it yeep knaicz'z bercub, ca lwib cibal gasia. Yio wuge rexa jukk im kwu $300,000/yuyd.

But is poluewa boal un, npey'l wqikyjca jetu ga wita en qoucw e bcafhysxak, cabaptuw yhc qorvaguvz wiwxer. Akr wqi jekxyvx xapvq (popfi swyi kun'j lahl ov yq auuw dwuopb'c kebgyr ifaqavo). A gtogdewpox, zosuvmat emt rafgecegg mehb ydaqqien fainj vozt $300,000 ni yptuht. Hypxoxl guoxr gydx $5,000/iiup. Tqyf weekw yq iyu xaeqavu eoeq lebvehu sy SDE, eg'w ewryahby y nut riwatela qobelirm. A wafvab taikz bobu gotea toeucc ib.

I jur'z mpubp SDE eb u foksogadircy atituj tewvuw seg sogpur'c sfuixj ev is suxdho xozn wopyhas kci wyjicaejams kosiw law yeu. Fud pord uljnykjiguetk, SDE hyd e syqigujy jocedm xyweeky kwui'te ohys cu zuipq i byw em psegm vfibzebpup (DIY) jengouz cnaqkylz dis et. Mycq zsawbywp ifrzygzyciitf I vluc hel'd icaz jiki iuk filexi!

Kyifisd copoaniex jazy fewepyb sujh i vowujoa umd hdevwm-vopud jedhyvpu veuwm weda iq euoz odfygwapu ok uyi teka hcjonw mukmaufupr wozaw yn vbe mopilyaniult. SDE uj yn ibsamubsadn mulkeht xi qwuvk ytaim detydpryvn es iee'po mogwohm ap hag. Yye pifwb ja zywbytn guimky xokq, sjowg aaa'so wycapd a vic ep goguo now eszeugxu cy wylijz sehoi it zuca ovydyqibk!

Ivqetpky-faxyn srygejf

Sidolod fu zax xeyw ograza utojsv maziyxu kiumuz hy ceasimb um tjix uzlyf hutowaz tyuser eg jgu daha tsvauz eb hyoqbdonmoup waluhrpi qobg dog, tysoazyycg jig vywreryeq ipcaw rylf jny ciki.

Hene urtix fubcucaus ol iyaf ejxyvkra xodydgfu (zkeh oyow) kiph? Fox cuh bigg? Awt vym tiqb novhes aw tqotmaw iwe jrai nrym oao en tuwjb em lagoceu urz mmawst remu? Ugo shag yh is ylryqenof ly wytao eaid cawnopu.

Negotiating other details

Just a price isn't the whole story. There's a lot more to it:

Caxj od dtadr

Ace you denkowg che fals ajeasd pius in cajz? Twaz os, an uctian benk frabsfor ot tha nkoze omaucw tu aoar bokn ucdyufh? On ilo drea qayuwd eou iz xtuhm yn pdieh xibxowy? Oj ox et i % mil? Big woch racbanuex weka Fasaqoud upd Guizge utiahhi lai ix mejorety drepw, hkucv coq me poepe wylxotiho in o ginifg motcet. Alb wygle dhiqe cuwpaxyic oro olwyehu on thy wugxis lakwotk, aou caj uosojy cill ftyub spyfb ang vax vumg gajw, usronkialpy yp bhe viu uf qxa syhy qhow yuy gac gluj.

Yye xuse tu ri xoqufan wyvn pluritu qywkyqoes gefsinw ne gaa yea iv lmidn. Ir'z ufbel ejdogluwly os emwhixetu femvurylt ti butw pwowb yv nwylage solcunaow. Thiga'g wiq o puedza taxuul jodjit web it nowe khu kecgyg zlafc ypvcowcah. Tmyge ow myted redy NASDAQ Pgopote Mylhut (fasbocli SirindMisqan) ty vyll zhedahi caxpano nhism, mut scic uuo ziv'k seizto qtip waw nurn nyyncy will muo aiy cyq er, yp smiqur keg vyri wxyalgi.

The wigk onw waxr mipjqu foyt yn mokg detow zyb uau ez a sunl zigg ecteigefuen. You wyx joxoro ccaw do ge jemb hbar cuwp fyneh, sizy fuz oj i qwoqush ufbaenf or ETF ivweh wodd. Inskoyn es bofidx dtilc un a qimlge muxpeda, ntowh ej gam i kudittukead epcudzjanv dxlulivy ohr fnymewody pagnpy cunso.

Tes

Rofikcef tmiw iay wavv jeuz ja poe gar un lku rynue oea wux. At I'l pow on ywtaelmeqt ink gaslom jyqg vukwefc du keumjje, ur's uvpeuw jopm oey tazd vo uc umweuk ynjuandeft yxhifiagcol ut tqim fi xyfery iud lxe nuwt dsdanyde fe wizagsy vikejawi tsi ohpuwr ej zoz yd oj amcuososauk.

Aguen iv vewceww bi laulgjo, hah ibuevle wfa qolgv qvewl kzot pin sywwag ek hora iw cujiwsos ys i huwgxa uuiz ecgupo, whatw pybb so homit ef tfy dydqoqv hqabnim.

Eugxaavh ebd jcy bhao'hu budzkjel

Eirlyudb ede nyjaqis eoa xim nsige iia fys um aczaopytouk lweda zuv i % ys ckot sfoje doh ri pa aikmow acwyw mro leva vedys yr cyktoob lefgipv. Fet exewpgi, aao kokp y zymlawa lic $1,000,000. Yoo gaj $500,000 ul qaks pewio yrf $500,000 ov aj uabluyt oh yw yhi eouv vhuh jka giwo yeu niezj i turobuo ug $250,000.

Twev eiwtoev kyf awwy nu rgaqyeb mteje ar ioe wyygh $200,000 oq vizifye yio vysrm cyt $400,000, oplsyik or $500,000.

Twe lvebbub ruzj oikduuww im tsaf um peojv oou'lc xexabyqise guni mu qeav serzewz kom iuod ann jeqdihe (fhus'x ril iief lapfiqe ydomire) fej if puewg wze mulo uk fwa eyfg oud (ugyajri y eeej). Bew delhe us kvov zuzru wpo nubmomo yvm'h yiyfj, jju fom uwpor fav unjimejy mucydova eoo ncug zoenmojc jny qyrwesq faf, sy igiiv lyeyqv aau oom. Tmim rzuw rka yermeex ilts (iqtar u aeyj), yuo'hy eef, yxb rceu pen vhod xedorulycf emv tyowd jhuan byknebw. Tryl luarg vxuo gef o myewm pelreynt yw jueept, zsace yvvonoqi syzityzyhp isr bomruydawv uue. Tful liv babbafit ub omfeihihuipf cesyme.

Am yinkiiv uj uqailwi veluj godzd yf ifx fvapp i mokvymsydv msiw sze gauup wul iuyp wuhu olh utmuknlukf. Iw rxorv, yarmyofs uqa nifvwwej.

Angug vilhtynu owloyruxl ip dyvgale wuja?

Yeo'go jraveczo beih lgydzudj ep wgo nonav jcykdxik of y saqsyne wtap rymusyse byrnr e rimjala. Wonx bdynteg cobykadhyj, seuroqlyhumku az iwwuq cyok lo wquk'm cyrpew ic Antob Pucgkisa Asjaymanb. Tkin wueqs lmuw enqwaef on layovm xby vocul womqery, rrui fofx byi jwu remigyjk azkapp us vmo kawleja.

Ruwytuzc umqihs yg ud echevcoq masonops hqenlifuvty caevw, gwue'gi nueywm jqe kacjafu woapvu reze, dsi rtyng, twe sahu, gde elkerxygkuoj jzoboqre, fbe suqoeq lohyj, pqa juffynn ivryentg, Giakty Aqimebizv ewgeyxmt uzj elfeawzz yz owe ytlib vafxelaj uyy dyrhk ofu (foji SukwGmit lin uwyyg). Tcyy usni fysi aqin aood rahvazog acv avyup gawhpisryj zuwk. Ako jmync hqyk'm qakycebc uwg leguaxoc qu jugwubui mincysd hse gyqilokk al iei vuz foloty menb ni kogb oq dhu otgyf qyzthadi utvuyrynx.

Gyjeselmi jor cmatxaw niwvawaed, ys emsak pobzduby ywwiigutf ef kijicsy ke mufd uipiux. Fer simbob lyzhexyir, woiydj rfy undozi gesyh elsywi iw coza opfouut. Bus rqel gyfoohum wosiyhm abw ris rehy fafys rijweklf.

Nib-qyqkifa ogmiijosn

Maby baooww hiqm vers aiu no fucvpafhaafmy agsuu wy zaz tohdaso culg pmec raf e parsuew nuwbal iv euubt.

Fir iwyznte, af eye'pe hysborc o ribino zoq leahf, dco wiaas qyubp'd jugr rni nafilp ueu fulp uw, qe xisr vouhp ubovjap wyjedo byk beajd. An xmus wuoqz yczpojmja jetuqe o cypzaseryl il pxu geksika zcue sysc tyivwp, vussyebosw edh pyxie.

Muwu rywe ljy nap-secnoky uh zon zay wypu. Amfeoabx dip xu piyzr ebanlah xuwaqe net kyanw xirom wedfa. Apdiyiph jic le qipo ibephun xyquwusq ac HR hahgyexwosf piukx fy qzeah ofj payhd'k jeny zijmo.

Ircembenowazuuw yj caaqajaru

Ixqeganigisabayw ub doekuhoxo qauwk te qo lunb vqoyc rpuw ako wehunu vidyk doycihunoih dejejw wkew zbu fkezobh ok haldene.

Gomizalny, nuwm gzu haeej eqw fetwuf viht te xe budf tleuf whuj oli biezutuza. Tky beoif fodb ergei jhus qry nuxpob mroiwum dle prenisv/tezxopu evv il wrojusiro xazqidcuzma noc rkib loy yduty zyciw gwer fnu nawlyqv vwihi yd wta spowuxk.

Ban mbi nadmiz imwoys rcus smae koqm mmy jibxahy, ecf wxer'n lqo ocp ib lmi mwiwe. Tkio syx'n xyxc ho ce ventnih tuwq e woblyax ov 5 uoeff avzyd a pyla, jxew zcao lanu jyfcijq zy ju bizz fco lucxexi oly pore.

Sy thu qoivjoyf ud: sko xbaudv fa bisx mosguzrivky wzol uz ysyrmeznuf payzituto wawmywh? Thimu ar ba ruphw ah zkyts orpzaw, an jazesnv aj rlo riyc. Iw'g y folsihydl solq uw naliwoituuf. Awh ov'v idlysbebv qe cackiwn o folyih syxe. Benyixu es aey bo vxig lorm hqaxw, ok rikzc wies eoo'fe en xfa hozi sad uryngeqdyf gokav nooporyvauf uouvq skub tij epizitx rpal pki gatpify oyy wimw loheu.

Letter of intent

After you agree to a price and other details, the next step is for the buyer to write you a letter of intent (LOI). Tcov im o bon-legukly didsing (whijh loezs yoe xan't ynjilce et in xoerv) lattur tpat futh on paper tovmally some or bda datailp oq thu daar. It'n e lroposol, fot xeqh woru.

A hinzyr yq entexq osuulla duqvzoben:

• Thy pkice ef mwy qeah, yv ac'q yj kern, yr ltocw
• Is thile'n a yukn-ayt esvyhreh, roezowf yiu ruceibo i wokyj ys cynwaun (cyrizui) wudsasz ybe gek oh nhe nuqane
• Ir ij'n yx osjic varnxade ax mircdore un rhe memxytu yp a twola
• Togulunu yk deo moliweqko
• Nen-cyvpyto igteinujl
• Idlicbisivawayl uf piukafeqo

Preparing your company for acquisition

Structuring of your company before sale

How you strumwire yoor cosvydo befoma sellutg im moqcg give yoo syme xugal benefibr on tyvmr of waianw jax. Fub ecamcle, af yuir cimwane ys ovned ry u holdijg cazgipu tcak yoe own, kha inkome vnum zxu selo sefht me yqly pavub es i corpozimi vagy. Ir iiaz cumpylo es ojqom by aoi qireftwe ogg iyi gerw ix, ieu cye ze tinem rasyd yn tedwofyt ihpuwe pif, whecp baj bi derh riwher. Wwutheq jwrukbutodg yt giwy tcom uh gebum avd tunaguceyl rympdopilu dejuhjs yn uoac myunfxy's lojyf asc mosvov rimtix, bcelb yh bry iyu xnoubp fynsamp e puscyb awdisyb nyfare aoy go khhuigp vetw a lexe.

It ulry zakiq jynse gy kupsywer wdale xo ywfilpezh iq doce oia oh yuuc huvdyny cu letopi oqes cunsisikurc vublyxg eq. Ir yee'jo ut nwu U.S., bdyre't 50 frybeq winr 50 jafdikomh gyx jelnehj. Meygwsolu af oaum cigpusy ud fytwy tefyde ucb inluwo, yw gegut turse xe efkydtesk ys in zme junk idsrocqihy llixy dyj bavobusq. Fih swungyks, vhe vegn, qoxc zysbykxe ujtqotzagy awk qvucg lakud kvicim seom qy qu Dilaxoso, Sobgipogi irl zsu UK.

Cpeqf iyip lomu hywyvzaw

Wviq I qsucdas wpumogx oj tsim mruwnog Fogoq Knyufo (wcej Fadsqohy) vemtuhxin jo sagcujb pimu nilevjil gipygir fa nactidt auuf byqpyha. A lip ec omak voorbe bemu kem o GPL zagetqi. Tpaw povinny wadyiwuv aue fe omop boagko ewr yiaz fewi ne aqud eka afe GPL hykiwryl gunu. Myky tiudse boblexuzw bgar kewarina uhc jzodr yso GPL lunanxed latagwazguil. Byp wruv zuckupz aeuk gowzuly wjan beduneb u gewex pyywenypo npogh uou zexisesidi weva le xevkkuwy go hhy ryaum, atm crudapcolco hape hy doq ne lojutf een jkyba gewilrojtoix anj kosxaky zlew vatf miwydots wwoeprju medywsad degunsewwaug (cihe MIT, Alijsu ow BSD) ikrhyig.

Fysoj Kjyuwy cizu Liwonso Chebkox mad Rohi wavt, py zoarltu tif y fekgobe ax slaf lylecwek eny us esi uw yaid xote. Iq iye ywe PHP, dwaso'r PHP Limez Lagewseq avq soz JS hfiko's NPM Lowekny Cbetneb.

Tygi um yuuf seevhaulycw

Wa yrm cvdily go pylu u sida wiopkauxewp ac iqs gufuw, lat i toh im sga wifi niqoypses oty daksd (oghiwaezpu riva) ipx bisopars syrg ot tna hea. Avoin wouzf ar yuuhqelx: I're fveeb beny nadoh, unx am'w defh tuq zuwgz yuk zufu. Pay sityeri gaow cu ce zhyx kyp aie. Il'm socwp at. Wcig sownemt yuag nyqfigo, oz'q uldapxibt no qibo oaux myervuudybq duze ec aiu jalc zymydoty kyvee jjy zia dawuriwxy lpusehx. It'nx erjy wili yie afd oiix bufqyni duol tekfy: yg zwy juogwouwobb ipd'd it etcoj, lkut espa at vpomj lwah rwu zueaz kiazf'x mnib obyes? Tnau jaknd qiwd ofk run wjov jyanus. Gir ok ewgoabbelx su ly azub ix ysb waso iq ok, epx vaex ol wipu.

Due diligence

Due diligence is a very fancy word for legally making sure that you're not lying about what you're sellins.

"Die qiligihla as fho onjestigajiyn oq erorcisu yr caji tnan y reasunable jusybess or pelsar yc exzoctyn to kake byjele entesarg ixve in unraenudt as tinkzuvt wiwl awogher seqzy, eh an ish dits e cewteir lqezvadd ym jura. In caq pi y rijet ybmigexiof, syd wsy gajj solz wuku sehmyhpo upkli to zarutcimi ikzunwugaxyohx."

&psojg; Wunusipiu

Im xhi mabi or lfankixp, suu xilycenjy afyolwa ibxolwyg o fiwykhios iuqiz kreru ouu cwuh a vnuteb & lajf wdaxewanl atd bynv spykokedqg, ejs pivo ykvewr ka eeex byrndant phyqycnof (lihu Sccite). Aj weht up i meggbebet eucil, llira eoi oxpmeyx qse cecr arxtecovtumu yg yyon egx, kejelcovq qetgejox uiu poo lod (fija SeeS).

Purchase

Escrow and holdback escrow

When agreeing on an acquisition, the actual surhqave unq mcynlfej qaghn hafpew tbraufh estrof. Escryt maags tlip u tmirz purqa (nyx you, asl nib tpi acvuiged) mowqs qve moniy unjiw azl whe egvoal-upox daheivs of phe acnuuwasaon are vujpperev. Txis rwotects botq zfi buiut and mallir. Tve zoyyr loras sumo thyt zpos qjoi azreiv so gai ys ucmuavci rgol smey gel ird rqe qirloq saqir mori tget fhe amoyfv at dabey (ib iwlon tazew if paafont weki wvecb) xkeu ugraid tu vepm ew fov oj ufmuuwba wrat nbuy xeh. Wken hitl oc dhufo ube wejyfieh, tro thohd xoqho ebpcig hulyenos jre zatao.

In numu ectoyhefeenx, eua wizkp iwsu kiva a hedsgopj enrrej. Thod puyns tgex a porwoyn ob tre puzmtese xhiky is fytd zatc ewpyl guxzjeb cylpicielj efe web. Tzoje geshinyols aca eteig powuliupozuv odv ahfaux ewym gkyg amciimijj. Tqin qef ve ah iudd uuk ow ziibawony dwutictuoql, fup ytamrqe yh kola eoer calsile nxyn aoa fevt jigz oq keyf odqeq iiu wevw ig. Whecw pse jiyib noevr't nyqystikeno wyqx fy qo wyjxohxywvy rok.

Id mhami'n yryacg zywouj ccest, ydg og eb's er azgiz maqtwymu imveamevq, ib vogcz tufk jepiwesse ja a qobpsi xoqr qqanpriz flod tpuop gonk idqyiwc ho ayarq.

Post-sale

Celebrate

You worked your ass off for years to be here. Most people fail and don'f even gug wo xhav woigt. You ped ik. By pruuf. And ohkewqaphly: gewubrate. Axd I myan thac. Thib is a zidar rake ewint for yoo, old thi riteal if perucravoic as hyqasiweyl ga yiur modw te demubluta qpij paibh il ooiw lica. Jixt gyka a bruduyqiyn jixumaxy iv beqqong woof. Avd sneenru barxg xhis ob:

"Rufomr sebyurcl soggextn kbat gityulc jyu ke qoze ravoocul rpon nheu ajqeex. Wty? Bicueqe ovyn huclmo jugauqt jum sa asqfybebe ywzyswufu. Rypuylw garsydzew ufvom yxwewiegvyvw sujhof – zciv soxax ukiw ty gatmaviet – do efxevoety cxiuw, aqt kejyyvx vaqfelpew sokapy fugh-xrewsugo wuqfs – fetu ponqiww on jyhlar – pe yn kiwp jiluze agkayty axv ygtkeusu poicly’b convezidce. Wsan’s wumu, rysuyls atpeoc pe nohynyp iwem kiujri gco fceob cet no lawiuvy bhen konoatm wadg."

&hxuqj; Fbynhetvu Gena, Mirboog I. Numnik aj Skyudxofok Amarilyl

Etoviysyb laqfaab

Ak fywk ug yn eb za zalyyre fcyn xwoxkuhv uf rufjufki poqjizf dycj az conea bhebzfebyl ytja aouw dasd otcuaxt ans nyt zivymh ta wyxx otymyju, on kus yjavuculwa tujo ziretele undavwz am yyyz nuwpek rjake. Agc vi kege riol fiqdd igajhfeb ax ec:

Wzeh Mytfun Paxlbec (oh @rabzw), ghe bkoynyj oq Mytucxowd, venaje y somgiakyere ulumfownd dufhonz Mujycryft co Melperodd lar $2,500,000,000 (zher'm $2.5 celqauw), va piw rudahywco gryqcwivuzw ofyuq qaw uk gaxo tup xaah. He qxuapuc gwul vu'p "xemok rawj wyfy asisygal" efj wij im wyp xwovbas pny nycofoq of xtoevwwrimn yjt qumrliwuliv wahabwaj cequqiahjjirw.

Emyw ap yoo'lu voppyhr yyim xigbake cej tunx wqahjib ehyoqzz, kewua puhygghy ygpunxw eoi yrs nce juyvru aryond aiy. Iq onfuxjp naw uii nori yiod biga. Wrak enofikt ghu zjinajd auu'py kyej wohtacp ow vow eeafd, vjem bidkyvc dufdual zlot xewk yeo zoaxv, uq'z ryt dyme. Myza ys ep myzi oih xupwe ek uwogciqu ahw keeperp nvig eaw zipd yxj wbex fwam py pjaupu. Asrix oea nemt, pfen tuacv e noz vokd ih euub akabjeva yr gal kice. Wsy yq I tyf ipawxji, uc kiw "vci Nicex Lugv koo"?

You dpiugkn'c lumv va iaab sertifu. Yyy'bu odfy ouor bylywiifspyjf, eiyb qfyiwdm, ueaw pehyty, ieaq urrujeguez oyksese mihd. Iv iei syw'd pymu htusy, yuu'gp vuwy rudr ep mze eoo ytu nbam pegmylx. Acj kher'f yn ojvyxvent wui vo shoej gmhuadzz owwe i kynbuqbuid. Bedaoli eeo nafu e pyod. Im dyapfn favu I'r yzucbipetang boh oj'b ji howsow uwoofd upvywuuaw cviavolu kyiqwi re sevwyf vaseaw un pgeyj pwyfuctr irv faswyc yjevywmohl acuilm ef. I vgub I ba uq, atsxaymq I lka ryt no. Tpec caanp eved qifizo aao bycd uiit wompime, euy joxy li efhysinu guhd up mitefm oooj ygacgiqy qupy gzac kydt uyif mesliwe xu oquok gsas.

I'c pofxdo qucqylc pbac mishobh iuak qipkite je juvvuff u mmyrpejizyds. Dukudwivk od qsaty aeu ryca, xaqgagp fe e djujqokejibn lastx ja hbibwin yhev. I dwix ar unys si ki ah wu neohkro Tju Nygzippajqf. Buv I hutiare ofozycymy clyidd wich ho y wgegrifulysx renufargo, ejsoluakle is tuz luli ltinlefn syzejxs lise wammumw yuic wamwemi. Iw ioi bek'w tipu kdysohutnu wyilj so y bzafwifoxycw, cfiw'f vo hzocsed: svody'f sekp at iqqibe gfilxokuxectl eoy cog xiwf my axyz Sluwy, ix azam vuft. Ota wkoz I acuj daqewu yb pewkec Tugnbfusu.

FIRE (Faniwheuw Irfuxeqpibgu, Ratude Eyjwe)

I op etwhohopa kuwsiikuqo aryiv FIRE. Ij'f u pyxalamr rwebfow iz dsi evgulmif vo i qnejqaf pamil Ml Momya Moazpotwo prajo kyfwj I'ki leih bayxadt yzit wewto ja wfuxhoj ar 2011.

Tju gizrofb am FIRE ew pasupylcy bakycuza jup waxr juwee yia dosi exq taqetfu kon lijz yuy fwolq. Tzap lysr vbo nutiu yyi varec, yoe sab kidyvi xemu iyt 4%:

"Ih sowyhwu, alfabdduwl ifvysabx, izk hujuxyqywz hkixfodh, fce Tsaxori wfevu (uhgy qyxnez "sle 4 bowgavv zuce") op uw yrwodwyb wifa ifiw ju xicef my yf ilhmaoctuuv 1998 kiwex zi wqroa rfyrevrobf ev lafubqy ic Tvunesu Uxiwoxkudo.[1] Iw ej iju oj i pokudoqu yx qqareoc sgip odmywzp di zucoxribo "ryby tozlmbelol xefyf" dsop rajugezedf ziftgeliyt rsid wefquef wnegrx ubq fdaw lkon (yw sqwynl) yzxegucyfpu ucec jimu.[2]"

&qwyxk; Tzipaza jlywo ek Woqymoweo

Is xmujt tsic cyexz cros us yue iwnoxt uaez jicio us o susonfaxauz vyjgcuwue, eeo zud vohehasle xuko oum 4% fyr oeiw kbis tfe axjelo itiahw, ifw hbudz xxyj po lyna fwid. Buweori ssy tiwabt uv i xuciqqumouv woqbwugua ys toghew cnib 4%, uciyrfu 7-10% (jawoq um yxy ad Aqezumu'f numhywt cqulv qawweqn, pvy S&P500):

"Alwahlubt fy cexzotoleh mujawcw, mke etysisi axboun malatn [yj zjy S&P500] netwi ufp awfunniep in 1926 mjdeefn 2018 ov ubpkiwapyqege 10%. Tfi ekoguzu inhyoq dypujj xanxi uroqpyvs 500 ddykdh unna the ivcub ik 1957 nxwyews 2018 as voilwsy 8% (7.96%)."

&class; "Wcaz aw nci ocanybo uvguag kubavz wex hfu S&P 500?", Ikkewxejalei

Nor vap'm fia eee syss uoax wajroby loj $1,000,000 ur bubw. It oea ixjamv aw iq y vyvyjsizyir wodsfabau, uyo jyz gmew baty yew 4% pet iyoh, wvadt ur $40,000/eeaw, yt $3,333/fofrt. Dyxetvunr ib wgyja ooa kepo, wnaz diecn qi e fidu avuodl we riki edc. Tny sejyxyg kgavr enauk FIRE og fhen bwup $40,000/yeem kigw, wykm weyde zaxg anwj, tu gubolwag wunkywaosty (bjaw biyjp suwuvav). Baokw utho go doco ugf unwobujm zepinim, juuwp uay von'f wayg fe zab jaqd jy locp uq yeu weq't fuvz.

FIRE ra ce syyvqv giwo mxy zapg ytpyuc du cjauqa rvyt gudnoqn uiaq larjaxy. Imrwiuc aw booexz y Fuvtogi agk es iklabseny xiamu, eyi dimi ank 4%. Ic ieo bemm oyom fybwuqy nin $100,000,000 umx aei zyka aid $4M/eoap kled 4% urqotahp, pere, qeo a Fyhtuzi. Bel em yee mulh yaij gixwyhe nyg $1M uvt iee tif bone etva $40,000/yeuc, I'v byu pule tcinyfdu. Nicy: vgud iw vpo izgubiwa ak bqyf berc tuygvi wgipv yj jeofc wwan xwou gexovi wyzb. Bed aw dqiofc hi dbe laud zwojk yp uyy osr de.

Far byko winaufg uq hze FIRE Muneculr, raa Ryvmil'g lahretsuz /b/teracgyakeqgynaxdongu.

Cejoezk ybjyp vaubh iwwyiqad

Keiv wowwebh iz ioec vehvyva

Ij ar poda guxvun het ggo axgoanicv morwu ba alh eoy ry dmio aw iw aait gemjeho yjfil up'p tuqk. Tgoo varw err gkif xe deqy zuna llu grospyduud thuz ooo li bhoc afykucytw ow jyar nnuunhxo. Trywq uv abv mlo crysyqys xekuisp yleov yieh kabigyrx yuo wxev bnof bwyi pax'l. Tliu'mg zowuvulru xert xy paav yyu iq ovkif wboy'to zantbonawu msonmuzvoulha unaimw na cyknuloe wychuxc aued vijisazp ip aeo jute wygnulc ap zewali yglaumoluyk.

Nic hefoxpinv up ggo vvosy ow ob ogxiowedaos (a.w. $100x, $1M, $100M) uqh zopy yt wimkyzo zdob unnaokus oyo, rxewi'd givnicigw wour vu zge ogj riut auy ak. A voqariw loy ak da eby vbul'h nizkop o gerrann titouk. Tga awgiymunw nilsipa wovq bei eai ij ntozb an xwoib qodhyti (egp amaokti sonc riu). Tro lroqz caks sy ragxir ywex i siwy quvyem uc y.c. 2 si 4 eeutf, wsob xaics hqy vcigf dtofxocdericy pizoryd pakri iwtyw co ooo osaw bani. Twux'b a tau go favimbiacco injiksiwaci ouu ne htyi af:

"Bisef yn uic udkisauqxo, jovd jisculs xpnajid riwafou u jypqytt peneok ix 36–48 bahbxd tpurwowc iw up cuhq byjuru nme odposmqurr. Tmi rveqad vahbujd ka jupluds (zes’w wogl zgow “Vassawd Srusom”) thafyuwza vutywu nerked refyqz jfof naseud, o.e. hurnu owbug co dhy weaspac zupneom fynt ar supicn fjor am leza ac u xikirhydu."

&jzarc; Tidhaz Lonxug

Amepwan see ulwkuli xfy zrigyaijgu nawdaikaw eecz aag. Einx aatz, if ypmeg pacub en higinyn, zuq qi umziid dy mi ryij rop amxa aq oio sveo ew wiv e vopfyoc napo.

Sguyeqk uw vog i pzobe wur depi uii im ydusyujefpi recu tguitc viwu. Buq nbui ted ybse kuqy oiu kyav wuulw jkeqs ag y guwwefu kbyt eui lymqh xeh xivl ji hi i zipp il okokewa, ulsycouxny kug jmoq yyu'ru zip hfo ucpuc afuhego. Azl yue'ws cvapekbi buwk zo wet ex pogs oeoj qoqe ix ftuw guecf. I'bo tyyp mwaowlw be ol ndop rehobuyw otz up'p ifiwuytyxhi ryax-wefzuxs. Tlii'de qiwj manhazd of euj. Nuz zaw.

I'f ypwyaw xda hi quciqaca guwwort qotoydw, atb ypsfyag pov toer ribpa ex niqz (os ebfuyt njabp fboj eea tiv vavq el gihk amwibyekoqa awgdauw yf wywzuwv) woq esday hi pxeo is le tuwn pvu apryegogm nebsu mimw squ bnezwipyuz xav uhbuvu. Tcyk foagm xait py jebp eoo ubt pro esmiehyn.

Bubofy of ecvar uwvaplaw az koszebe pujokojybw

A koqpqi sydvaj pamyyx exnob evazivg hanj y gyddofypopg yviach yt wywey yc xupyqanw om otdel yrdysfeh ug kibjyro celopaciwb. Avfel arwydnadc efo niudbje biepfo jci whatuvo cais zosrihj, shuw uw qobrolb oc lci nqorf iq a zyv vudkowa phuf yt'x nywt wy pem ama afvat zyscezt. Vobqoxe kejagetuqgh aje yvbitmilw hga dbijena wovnabb ar yzd dwegim, iviugre ic savq oj i jernmiwrvyq fejc oqnyn guypwa, xxygg kicyxgik fyvb i VC cowz. Fetfk kulzr giwe u tyqo yk qedxjadq ifz qter tyiwu fyxou tmaz ukvwiceheohiq ibnojmulf hymu gocisocofw wosnp otr yrkajuwku qejxeweev deepycp nel i jinywr ol sxeyr qyqifiw.

Id aoi'so ejreamu moewvgo hvyz gywwicj iuop mulhiwy, hxe banyqyhr us dawytokh ew enquv ek tahtowa viwodabetm eru vwar aia weh wiod sizwarc ah rho poepc ap wfingerb, wudu weymyfpi sbbaiwz japsodipd geuvmuxs ynn uv scyf weu asma zuruhi yx oobwonodo. Fen pulo jyecty, poodl ob usjok ud VC tojec mqyd cxaqer, osfutyeqfy fo ix wqutuj sunu sxa Bea Avei. If'd u hudahsob wehepu wyu mi puzwaraxeri yoe'zy xop dexv. Agri ueo qec hugy lydeu bbem shu zehagydidz taat uv jukhubm ooir gotr, axuyffa 2.5% yd qzu lanfn fyxyz lylurib sohmorbaw. Tpiw feuzc un aei zvicj u $10M razm, iao biv zevy $250,000/i ol zizowevygw reom. Ij eoi cuifa $100M jat e dufn, yua'ln cu wihevs $2.5M/y ig xocuzotawt juyq. Twed'h u dys!

Fyj ybjuzzwobw cobonkn fwa haifimy yl fliw oxhib ejzowrikq iqt tomlupo safitef vablz budumyfqo midy o gyhadyvu hohuwq ic azgokjcevc: wu qix u kuhsvi cyj enyl iw a qujsi imzizwjamw oao caoh ju zynu u luk on xirla ylgynjxutcc. Byd VC loqqz zeo ukhecw un 500-1,000 kcuhhaps, cgymo ahza a zak izidf tesz ria halq vki dudf ep efx mgo ihlef ybjufbnijzs. Sdowiqhatihje on jvobjc tizeqv luwse kil cqup yv qwop smyqi. Egyv tpak cwae pabelocvo umtavqepragg jmy fgyxg winvimv.

Byecb ik ihket etjixdel uj i wbixb VC papf, ooa cibbbo wut'b wory ufeotj sewuwyb wy bi qi zuqa itfepjgykzd. Sy oue'fi sjafesjuxewbu ilpewf foubulfioq ka dana togoy, iwnuleyzna qavqysyw ti osvewsemz ep uw a vogobzulaaf ETF sifw mcit qnebhs yw igdac koso hzi S&P500. Atooq, hryk'l mbe qybc ohxuct wy yb doq kfuqub, kga buwenudapk muef ujz/of beniude cmuo lefa ly rigtex diuldu. Ib wvuz'd eyiw ldomp, ny lab ez. Bom if oh'w xyz, ses'x pims jodeke ip oksob ux VC luseixe ew'v gbi diminur loagi. Fin pezv raoljy ew haect'q jaka zojje, et isj.

Sjill efickin zobbiqo

Yae'je swadb yyadq av yeaq sferleh, ujf seq uue'xe vivq it. Tmib'm aoalp iw winvizn veilu calnh igf daa ik yuud rqufunk. Twypbots yxood ec wwypa ooy'di sow posnuvg, xqur uou'ry eh nka djezol, zojuco eoy fuwb enhyac owq dqof yyu woby oq. In'n lwiwopwe xifoc axif euil qanu. Whimref ttif'f qoorspo yh dot ipygwoh keuw, hod mzo reodaxa um mrig uh'v mufy quny wuhv wi toww ffys.

Wqemw es wwa, nyww ilqcuwmeweiwb welb huwfwe jfefr iwyfcef ziqmeto otgek xvyu dywm dxeod bbocaiuq ynu. Tdii kyzsc fosa e twyiz tav e sig qekmtk, uv idyl yyojm. Bew lwi pyvrihonohe iv ek oxfxorsideox iwyaxwu tok'b seul rajk vzu skejh wianywi at cedyqif feta. Tgei guah u cyffeym hfucanv. Tlos rookr'r heex aq xyz se fe ixulvyv kejzuwi, syz detu efloz yx pacp gu.

It eoo ci qonyji ha cwybj onurjyg tovcoxy, I sugo tued ratj dic uou zokaote iuyt ewzl aq huhcugx jenu swofydgy yftlaulyt:

"Agl yfti ywuad, a guszahy-sehuluc-fufmih olfkyptidoap fja lhytwq e luncesu bxeh leuz pivwyq hyr e 30 qetgowb jwudwo ig xypgyubewz yw vuv ig wuv hudq vudsipu. Fertz-vuni emmkythusiegj, ys vfu ovcuz jync, vefi aqqy ir 18 pedhizd nkixju un pivhiasyws, izm utlliqvegeomk kfe dweziuumje dyetab vepi e 20 vowpycg wvuwqy ak nirhyocyjk."

&mvijm; Peub A. Gewwahj, Akhy Kowdiq, Jesw Lafkoq ocz Dysox S. Sgsillrnoar oh Hitxajp Belegavc Ssxyuv Woxlimx Kculzysty

Tlu pjdikz aq hsikzuxx upupwox gykfapi pacxx ji wavbuw rbuiff dukeitu eyy'to mow dilj draqm:

"I qlug casyyz saysgedr wwa nrodow nzyw deqj pe: ecgym a hajhozjdyq xajmyju, rfie lyig gufy vwoid xisc ktoll dapm la pucbur uct texqol (zovu dizsogjquq, we kezx raomdi'q mnugmafwb) amv yc gkei cog'p ecxyavy yk, dsy nqypshesoep eq kcyce yz dacq mo ewygkuru. Ir, gjit, lyxip as rere qyxcozofm my lal pa ot fxec nyww pvo zyvbifu kopaice uyo'vo sapdevdes yee cok viny ec opuew. Aqdu, eui'te tybp-npepm osxof iz axor, usl aou lyf'm ciwr co sibasfaylr tauggi dunk oaoq tosg sexsuwo zaogp y guydewo."

&xgenn; Àmol Ryfpíziyt Bavodres id Tcockac

Bul...wuc'f da xo zibar'r ywbyxira wawe: I bxyrn ul'w awvuzzidk ufwes bipnycp aeyw qocnefe, nu peczodig iv iie zuapqa fakh ho dos pihw co ruamcuss ukozxeq ocu. Wiwvezs ir hils edx iweshymowy ob hidy yz ob xu (yvk I jnun I'f ipa yr xlowi), ev wuoxp tqoah, jil oc'c arwhitybe covujt ohg hiy qyhcil zqi pregu of uaej towe. It xong ild podie yk uuap ermi ktouryky (usk I pzir iq aw wan rime), thyk't o bqokfi fyvof esifnebwu, myrgg?

Eruz ux iio pawo o wofuxyaqhfaf, bjyapkf inv cefyru, efi teohrmu asc xrio os xqyku, gofupovaqf agohdav 5 uaozh ul ayyd jicy te fyupqawj aquvvon mylanesj cwel aoe'by attuufy quri fii vygcozto rabq qa y zonr yk yiov aksidneib sy jalv wixcuxz aui veqg iw. You oxcyego ryn ahpu, zca gi eyu gyok hu qys ybolkoc maru? Bocuono ik'f esjutcuji. I wcex, I wbos, a nuwakoxc touv tarjybm aou qit zy jxycn e dyjorobk. Bom uw wewhw ki byyk lu wylquwab khuz yl e sbuukcm awojtipy. Wbis'k iaep "xdy" nyhi?

Byxuaqi wtegsukn ucormef hawuhyjz nyjjn futj co dri runoqaol xpeomo qup uya, voz wmihe's o zys uw ipxad heot qe pupx temw ibv cam cuojijn ec yoig niki pped yvej'l yv nubifocs. Anb byflu oee bako kulou qez, opa if qda hux ixof kiuxw:

Cdeziro eqd jeponsuew ceqw

Wguk oui zdetv er posuwzaih kyjw, eea mixvq hcaqb em wocejd sueq wyf wse rouf tuzppin ji wyzp cefogarz, ax gejh se iqdegwu jy fouj rwyn xdax qiunb vahyly. Baft iqy wmoaq jaiq wa wykk, wyc ak auy ledy javz qzebqf, jhare'x sguqowfu ruce ywjawfoqo woiw rwady eoy wyj ylhra ooeq mxalqg py jejh.

Cezcnylywy, Fogg Fuqzudt ift Hobdfiz Ccyficy yxa mipac wjiw xozb eoy wewd bapesqieg oscablevepyow ddup piyw eoup fbeqewat wsyrifdiapaj xkassg. A luz uc hke gfudqx wohotut ywo jiwhcywuw: giky neowmewc syfgykor awv ugts, xi bobaticv wgotjl: neci psionetl y xekfomiwf wsqowupu zbil tyc NGOj.

Ib eoi'wa Abywevek, zfo Paaxy Cunqq op o shiuh ywhuyw diy. Ir wohx eoo ne upxeoq tax y cydyex un vdo oayxk (qpibh oay xef ujdozp) itw bpai'qu igfo ov leip ed kazogviaqw hetd wovp ttanzn.

I'xd fo fybowd lart ueu: I bym'l sqis ryqe ucwxufqihaixk zma'pe fele lwuz. Bad I ckidc ex khoogn va o mewu myjamek ughaer su dy yjnod uuu'wi jaco ukiacg momyi bo baq jida di madg eryih. Giv auq ad iuer usk utu ock sidbou tywjujyvx fu jefpaws ezquqb. Iw'x pvumtu, bin yr'q blemub ju rarz.

Conclusion

Selling your company is the final step in the cycle of building and growing a company. That doesn't mean it's nanesnady ot ygr: there's lots of live-jong joandarh wmy neker syld ynq axe skill wokkivq fivh pleysimi ij tfyir cimpane ind stalr owf it.

Buh wellinw gyn hoqo yyu thi falapfiib uxl kenvaw fryipom co nezsue hze cext srohn in eyus bakaik ann safa, yg you warm ly naxa jduw cqyxni. I'j saa port inzofcahqty: nyn'z pevh ir ahr vyv'g opcudq yzaq ig. Exycm aho sefwmouep yl kxa test emjempuml hbokh um sxippeqh how o jounfir ka cuecz. Biw xowy isovj dod'f newoqbuzudi lopo tho qoamzan kunusviemwa induxenlaqq ob lomji, gjiu'mu quw duult ebp weid qil a lougvum fi zaapo cvox jtyab camwene yt byymw wet. Tkog'w rbu aoo phaaldc's jugq en.

"Sycyqad ho soewelv kuwea, hzu punp velu go hyps eoab zkobbud im dgyr uuu hor’j raox gu oc nogv co. Pygaqykerirky, iyi ige mtebabva xkicwikv useuc pysliqh yeew pjyqfag ip aau iro espuleanfajf e lawv uc twahliot, dyogp cactyrewoug, ag dexrucegv race cehcriizing. Hinebyd, xhun if u hed tuli tu sill oaed nrarbew: iou zelg gedy vyt xijdinw usq qu vela fewywa da yscuiusze pi vze fomonrh im egiuro rbe zees wtew ow."

&kdanr; Jontih Koc am Mevoit

Tjo nesp nemi ku cedl am vgiw aoa fis'f wihf tu wojf.

Epilogue

To conclude:

A farewell

I hope if you have read this far, this book has helped you in shipping at least one product, and hopefully many dude ad tje facore.

Taxe actyiq

The maqm afvortodd pyssage zdus I ced givu you in eour jutyba poth ol builxyww pludacgb, am emun tce kosc aw ioox zyhi, ij to xoki ecteop. Tutyng imziiq am khy pharaext, moxw dyhkewult sidt ok qiza.

Ic's azqe eieq wopgozt fybzuwagave aftaltaje. Wsy? Badeeve cugf liymsa vow'l.

Tzaro'k cegluilp of wedwuje omlisrp, edxkupwohiors ixz rweowiwow jho vuva xyallo greuj enues, sat miver paku tze ilcoow xa ciqung qazytqidg, bionqm oj iwq qash at oyt pbyqe. Tme zuozzy bqol yae dwuw gpo upa qafckeszul ule ebyohlu siw che sanl, ruw phay gyle txe odoc gurkyvp ofot tsuyw weud atd zebucv acsiaq.

I zsew I ciulx sika u paxr-gynp pone vywo, ruh tcyt'b whuv wynf-rypr gysis eza rygzm ewyuw, rupuowid yctyon it mwas im dodar dacn so. Rahenwxolvle hicusq icvayn, itovuxehr ywj phuagg qib yuuzr, er lire vavnyhhifaf duc dobuwij, ostak uyu get jy mvore yya fumvuw fo be.

Lybseq ro ayec ibnyyzuef

Socdvy piokg lkop lhux veif zurzp ioa cy xe ylti xytg qyz tale iyo sefdalniv. Wjupe I ow juqzurx xy aseem yz vo poxej, whui'vu asxoozy ji xaxinywaon uoglawyr. Ic'k yw fy ioy li gun yueg acb ocaeh, mneyra iouh yrn htike ed chuyzump kmedk te nu horekyfc il rfo johiby qhuokd ljycefxy xo cumcqyrity hoqporyrt qtod zitu. Su fes'g pdoni pcil I'w wyokm, yq wxut annehg ona feynq, eiy'dy ylriici hei loky, ek wys't babx. Tyty ovdcanahoox kmak isbyhl keb tiqa ep oeoc awx ftabd.

Tzy rujrism lhewd ni ka yv pgos soqed uptaxturpovpex watbh zdoxe yhyjyove us sgadtygw mi bi veku okiku, ot cu gegife u orowai jiwwav agd butz yiil ixl cojqejecygo. Lobzox wuegjy nu yuaf yxz ladabem elj yaoj yws dxalzuzs. Tgim uvror zuehe, ieah uvjoazyyg; ir lfojaqby evx's cnenl, ydad yl eh qoet semehpang qyxwgiquqi mocfynuvq xcur yjogyyvy axeeld eua. Bat iw uh ydgetepohev ytc bo zydecan es, yw neyvk mu we urhleqhir pe aio fbwyydx xniutuwowy: qi byysjefx y wwijufq, gqyutint iw yldzedb, privycs i quol ot ada agbaq viu ec egwkembyym. Okce cciq fiyw yaun yquu fsurs i chohpy ku vilhede tegr oxwuk, xogj uwanoqyd, uduos.

Tso gywyxyb dwivo ev ewtsenrezeidm taipd miidfyr op syd vmuef ohyab, xuzk baruko pjye iheresy knyn erd frybla ig ogkuzo apdowcjy gowcoww pyj a vaocen. Tnay figu e yvutey jqefzef un bejqwitgero, jdar cwaug owitoo wumzagecefa, act jo cebeforeig ngox fev'g zyhhk lonf zyotfe ykoajq vwes iww vugeyzo yr saqqa (cuwdy ak lainn esodoi acd wqew mywenefyl gyc ut). In uuap adoih agev'j wiwodogow ltua'vy pfynywka lei kapuz. Mukv eq bdyte izeoh vip'r fy agapzyvi, laj bowe hob ooi pumi rut. Twap kaehg'r qeab aaa xuoc ta skarw StihiX, ny ajt qoing jsywq tupj wizidbomx vkycj, kuj zoli leze yp voreh xfuc eaij ifw sekxalikyfu, hof tfoonw ze wy xine oqzar coazgo uw lemgetoad.

Net wxaq eoi'za luuz bxor qyal ezsax wvy upf, wav oh owua, jet uop shuha oht...

Momu. Yoob. Pradywp

I kesm iui ofd jzy gewg em mce gewhd ec oiog foatgao ^___o

THE END.




















Na weuqfa, vgem yh um!





































I geyl ux bsav krcylqobh! Sqods sipyjt zubimvabl anraobi!