Thanks for reading my book! The text of this book is freely readable but it's partly obfuscated. That means while reading the text of this book will slowly start looking like this: abu eoev hunawuop, sy ciks piizqe ekiykb iou zu xexo. Tviz gilsp hecuere eya byc'm joxg sa.

If you buy the book (click Buy MAKE— 50% off below), the text will instantly become decrypted and it will be fully readable like a normal book. You'll also get the PDF and ePub versions sent to your email. Enjoy reading!

I presented a summary of this book at Dojo Bali, watch it to get an idea of what's in it:

Because you have little time, here's the mega short TL;DR (too long; didn't read) summary of this book:

• 💡 Idea

  Get an idea from problems in your own life. If you don't have problems that are original enough, become a more original person. Don't build products that are solutions in search of a problem.

• 🛠 Build

  Build your idea with the tools you already know. Don't spend a year learning some language you'll never use. Don't outsource building to other people, that's a competitive disadvantage. Build only the core functionality. The rest comes later.

• 🚀 Launch

  Launch early and multiple times. Launch to famous startups websites (like Product Hunt, Hacker News, The Next Web), mainstream websites (like Reddit) and mainstream press (like Forbes).
  
  But more importantly, find where your specific audience hangs out on the internet (or in real life) and launch there. Launch in a friendly way, that means "here's something I made that might be useful for you", instead of acting like you're some big giant new startup coming to change the world.

• 🌱 Grow

  Grow organically. A great product that people really need which is better than the rest will pull people in. You don't need ads for that. Don't hire people if there's no revenue yet. Don't hire many people if there's revenue either. Stay lean and fast. Do things yourself.

• 💰 Monetize

  Monetize by asking users for money. Don't sell their data. Don't put ads everywhere. Don't dilute your product. Be honest that you need money to build the product they love and they'll be fine paying for it.

• 🤖 Automate

  Automate by writing programs that do stuff that you do repeatedly. Only automate if it's worth the time saved. For stuff that's too hard to automate or not worth it, hire contractors. Let them work as autonomously as possible. Where possible let robots manage them (for example by giving them alerts when things happen in your product). This lets you take time off, or work on your next business.

• 🚪 Exit

  Exit by not putting your company for sale, but letting buyers come to you. Filter out the majority of buyers that aren't serious. With the serious buyers left, negotiate a price by valuating your own company. Price it agressively high. Always keep the bargaining power on your side of the table. Get paid in cash, not stock and don't fall for the trap of earnout bonuses. Make sure you're prepared for the emotional fallout of selling (and missing) your business.

• 🤝 Ethics

  Not a chapter but important: be ethical, and don't cut corners on ethics. You'll be rewarded by not doing dodgy stuff like spamming, manipulating your users into doing stuff, growth hacking your search rankings or faking your social media, or abusing your power to compete unfairly if you're successful. If you make a good product, you don't need any of this. If you make mistakes, own up to them and say sorry. Be nice as a person and especially as a company. Karma always pays back in the end. Just being ethical and nice is a competitive advantage these days because most companies (and people) are not!

• 📝 Homework

  Homework: Each chapter ends with homework exercises that you can do. Instead of just reading, I'd like you to use this book as a handbook while actually building and shipping a product. It doesn't matter if it fails. But you need to do something instead of just read! This is not startup porn! This is startup life.

Thank you

The last years were a whirlwind of adventures while building all these products and being part of the startup ecosystem. I've met hundreds, maybe thousands of people while doing this. Writing this book is my final piece (for now 😛). And it wasn't possible without the help of a lot of people.

I'd like to thank every person who ever used my apps and websites, especially those who supported me financially by becoming a paying customer.

I'd like to thank all my followers on Twitter for supporting my work by giving me feedback, sharing it, and sticking with me through my ups and downs throughout this startup journey. Success sometimes makes you a dick (especially on Twitter!), and maybe I wasn't nice sometimes. So please forgive me and again, thank you.

I'd like to thank my family: my mom, my dad, and my brother Jeroen and Marijn for sticking with me and giving me true advice in times where it was hard to get objective feedback anywhere else.

I'd like to thank my girlfriend for repeatedly asking me "when are you going to finish that f*cking book?" for 2 years, but mostly believing in me when so many did not.

I'd like to thank my co-shipping friends: Marc from BetaList, Lowen, Andrey, Oskar, John from Ghost, AJ from Carrd, Courtland from Indiehackers, Daniel my Server Guy™, Xiufen Silver, Yury the Critic™, Jelmer (aka Dutch Levels), Amrith (aka the Shinbag), Vlasti, Suska, and Felix from Fastlane.

I'd also like to thank Patrick McKenzie (patio11), one of my biggest inspirations to start building stuff when I was reading his blogs on Hacker News years ago. Also Jon Yongfook who showed me you could build startups while nomading and not look like a broke backpacker while doing it but instead do it in style. And Derek Sivers who taught me to every day try to be warm, nice and humble. No matter how much you achieve. And Anthony from Hype Machine for always reaching out with advice.

Importantly I'd like to thank Jennifer de Walt for inspiring me with her 180 Websites in 180 Days project. If it wasn't for her, I wouldn't have made 12 Startups in 12 Months, wouldn't have made Nomad List and wouldn't be writing this book here. It's crazy how serendipity works.

I'd like to thank everyone in Work in Progress chat for keeping me productive and forcing me to finally finish this book (which took me too long).

I'd like to thank Product Hunt, and specifically Ryan Hoover and Andreas Klinger for always supporting me, giving great feedback and highlighting my startups repeatedly. And in a bigger way for creating this whole indie startup wave that I am benefiting from so much.

All of you, and you now reading this book, have changed my life forever. Thank you.

Why did I write a book?

I never wanted to write a book. I have to be honest to say I hardly read books myself. I think it takes a certain amount of hubris to put your thoughts in 200 pages and think you actually know something well enough that you should share it with people. But then all of you started buying it, so hey, let's do this!

I think it's stupid to read lots of books about doing something (in this case startups) and then believe you're actually learning something from it. Because most successful people I know learned mostly everything they know from practice. Just by doing things.

Books are also outdated by definition. The moment I write this sentence and you read it (weeks, months or years later), I might have already changed my mind.

Then there's the entire survivorship bias, it assumes that what worked for me will work for you. But it probably won't. Because time has already changed and I will never be able to put on to paper all the variables that have attributed to things than went successful for me. I really don't like to give people false promises. Which is what most other books do. No, this book won't make you successful. That's all up to you.

But I do want to write a book

Even with all these things stacked against writing a book.

I want to write a book, if only because I see so much bullshit going around in the world of startups and tech. The media is presenting startups in the wrong way. People think they need to build billion dollar companies. They need to fly to San Francisco and build a "network" and get $10 million dollar investment from old rich guys. They need to hire 10x power developers and work them for 100-hour work weeks while feeding them pizza and soda. It will be great, they said.

But it won't. It'll probably suck. And you probably won't get rich. Because the odds of a venture capital (VC) funded startup are by definition stacked against you. Only 10% or less exit and that doesn't even tell you if the founders make good money. There's giant company exits where the founders barely made money. That's why I'm writing this. To show you, you might be able to do it differently.

The indie way of building a startup

What's the alternative? How about this: do things yourself and build a nice side project, that then can maybe turn into a bigger project, that then maybe becomes a company that makes you enough money to quit your day job and stop working for the man. Enough money to build up good savings, that if you invest well, will give you a nice early retirement. Your own company that can give you a little more freedom in your daily life, so you can spend it with friends, your family, your pets or just doing the things you love. Which in the best case is actually building an app, project, startup or company you love to work at/on/for!

I want to make bootstrapping great (again) #MBGA

This way of building a company is called "bootstrapped". Which means you're self-funded. You use the resources you have to get started. The odds of building a successful bootstrapped business are way higher than building a venture funded billion dollar company. Because the goal of a bootstrapped business is much more reachable. You don't need to do a billion dollars in revenue. You're already there if you can pay yourself enough to live from. Any money that comes extra is even better! You'll probably have less stress, be happier and be therefore a better friend, lover, partner or parent. Just....relax.

The coolest thing about bootstrapping it is that it doesn't exclude "going big" later. Venture capital investors LOVE to invest in companies that already have proven revenue. And that's literally what a bootstrapped business is. You'll be miles further than the person next to you pitching with just a PowerPoint deck. When you go for millions of dollars of VC investment on day one, it means you do exclude building a healthy simple business. Your company is now strapped to a rocket and you need to go big or explode. That's why I think bootstrapping is the better way to build a business now.

I really, truly, honestly want to see the mainstream startup narrative change into one where bootstrapping, revenue and actual profit is "cool". Writing a book on it with a proven framework people can apply, may help accelerate this change.

There's a personal legacy aspect here: if I can have a small influence in changing this, it feels good as a person. It's nice to change things for the better. And if it doesn't, well, thousands of people paid me money for this book, so it's a nice backup for me in case I go bankrupt.

Why should you listen to me?

Because I went from really scrappy side project to profitable company with users a few times now. Most times it failed miserably, but a few times it worked out for me.

At time of writing, my website Remote OK just became the most visited remote jobs board in the world with 3 million monthly visits. Nomad List is near that amount too, and ushered in a new era of digital nomads and remote work from 2014 onward. They're both manually built by me, profitable with high margins (up to 95%), and highly automated. I was Product Hunt's Maker of the Year twice. I've launched my startups to Reddit's front page twice. I grew one of my projects into $100,000+/month revenue, then $200,000+/month revenue and together now to over $3,000,000/year, while blogging and tweeting about all the personal ups and (lots of) downs for the past years. I launched Rebase last year which went from $0 to $50,000/month in 30 days. I recently launched Avatar AI which went from $0 to $100,000 in 10 days! My projects together are now valued at anywhere from $10 million to $40 million depending on what the market would pay for it. And I did it mostly by myself. Most of my other projects failed (some miserably), but I was able to get an idea to success a few times.

There is a good chance that there is strong survivorship bias at work here though. Remember that. The people who try and fail don't write books how they failed. That means my entire perspective is probably biased and skewed. You've been warned.

This book is my entire brain dump

I've been getting thousands of questions the last few years. I think if I started answering them I'd simply not get to working on my own projects anymore. That's why this book is the easiest knowledge transfer from me to you.

Literally every single thing I learned in the last few years building bootstrapped startups is in this book. It's my entire brain dumped on paper. It can be messy but it's everything I know. I hope it'll be something like giving back to the community and people will use it as guide in becoming indie makers and ship products. I've seen the drafts of this book already applied in hundreds of launched startups (because people will usually send me a message), which is super awesome. I'd love to see more. Having some positive influence on people's lives is a lot more interesting to me than more revenue, at this point.

This book is continuously updated

I'll be working on this book just like any of my startups. It's a continuous project. I'll keep updating when I learn new things.

App, site, product, startup, business

You'll see these terms in the book used somewhat like synonyms. Because most of the theory in this book applies to all of these. Sites these days are like web apps, and apps are more like sites, together they are products and a few of these products make up a startup which in turn is a business. Generally, they're all the same thing.

You'll need persistence, and luck

You may need to try shipping 10 to 30 products for 1 to 3 years before you have anything that works. That's how this approach works. You build stuff and see what sticks. I don't know anybody who shipped one product and instantly became successful. It takes a long time to "get" it and even then it's a lot of luck and timing. If something doesn't seem to take off early on, it probably won't take off later, so make something new and try again.

As I, and this book practice radical honesty, there's a chance nothing you make will be successful. But by doing you'll have figured something new out, that might lead you to somewhere else, that will make you successful. Startups, and life, are about constantly pivoting when things don't work out. If you don't take action though, you can be sure nothing will ever happen. Stagnancy kills. So ship.

🚢 Always keep shipping.

Practice

I want you to learn from actually shipping a product. This book is just ideas that might be wrong or right, and biased, but your own personal practical experience will be the thing (if anything) making you successful. Not this book! This book is just me pushing you to go sit on the bicycle. Now learn to ride it yourself. Practice is everything. Get your own style. And most importantly, ship.

To avoid all those books with theories that are unproven, I felt on a very meta level, I wanted to write this book with the theory described in this book. To prove that if I could produce and sell this book in the ways described in this book, it'd somewhat prove the theories might work. So that's what I did.

Before even writing a single line on it I announced this book and opened it up for pre-orders:

The landing page was literally a Typeform telling that I wanted to write a book, but it didn't exist yet, and asking for $29.99 to support it.

The only thing people received after paying $29.99 immediately was an empty Workflowy list where they could write what the book should be about specifically. That gave me immediate feedback from customers what they wanted me to make. Just like a startup.

Thousands of people pre-ordered the book (quickly netting $50,000+ in revenue at $29.99 per pre-order) and there was thousands of items in the Workflowy list to write about. I went through it regularly and tried to re-order it to find patterns. I found I could divide up all questions people had in the different stages of startups. Ideas, building, launching, growing and monetizing. Everyone was at a different stage and needed different questions answered.

I then started writing the first chapter. I wanted to do this by "building in public" too. Or in this case, writing in public. I made a Google Docs text document and started writing.

But not before I started a live stream on Twitch of the writing process of course. I wanted to live stream most of the chapters. It helped me because, as you may know if you've ever written a book or thesis, the procrastination of writing can become incredible.

Every time I finished the draft of a chapter I sent it out to all the pre-order customers. And they could review it as a Google Doc again.

Only the final process of writing this book (where I'm at now), was done by myself. Collecting all the content, cleaning it up, rewriting it and making editorial decisions on what should be in it. But 90% of the process was out in the open.

And that's exactly how I have built and would build startups: launch early and build with/for your users.

Introduction

This first chapter is about how to get ideas for a startup.

Solve your own problems

The most important thing is to find ideas from solving your own problems. You do that by looking at your own life and observing what your daily challenges are. Then you see if you could make those challenges easier using technology. If you solve your own problem, it's very realistic that there's many more people like you who would also love their problem solved. And that's pretty much what a business is. Solving lots of people's problems in return for money.

In startups, this business can be in the form of an application, a website or even only just a physical service tied together with some technology.

Your problem might just be everyone else's

My most successful project is Nomad List. It's a platform for remote workers and travelers to find places to go to and meet other people when they're there.

When I built the first version of Nomad List, I was traveling through Asia. I was living in Chiang Mai, Bangkok, and Bali. I knew these places were good for digital nomads, but I didn't know what other cities to visit. I'd go to Singapore, and discover it was nice but also very expensive. I'd go to Vietnam and realize wow it's really cheap here, but the internet is unusably slow. I was looking for cities that were cheap to live, had fast internet, and warm temperatures. I thought "Okay, maybe just make a list of cities with that data?". It was just a private spreadsheet first. I added about 25 cities' temperature, internet speed and cost of living. Then I wanted to share it, I tweeted the URL.

But something was off. When I looked back, someone had hacked my spreadsheet. There were now about 75 cities and it wasn't just temperature, internet speed and cost of living. There was safety, best coworking space and climate added as columns. Instead of sharing it as "read-only", I had accidentally clicked "editable by everyone". Suddenly there were hundreds of people adding data about their cities, and the cities they'd been to. After a month, thousands of people had added data about over 250 cities.

This is a good example because I just wanted to solve my own problem, and it turned out it was thousands of other people's problem too. Your own problems are nice because often they're quite niche level, meaning you'll have enough other people with the same problem to be your user, but not enough that some giant company has already done it.

You are the greatest expert at your own problems

Even if it's not always successful, the concept of solving your own problems is a great way to find ideas that might be viable. A lot of people don't do this. When you try to solve problems that aren't even yours, like somebody else's, you can do that but you are not an expert in the problem area.

For example, I could make a health care app which registers patients and their health situation, which diseases and ailments they have, and where they are in the hospital system. But I'm not a doctor. I've only been to a hospital when I was sick. I have zero expertise on health care. I don't know the problems doctors have.

I can look at the entire industry from an outside perspective and think: "Okay, we need to solve this problem. There's a lot of money and opportunity here". But I still don't know anything about it. I'm just not an expert in the problem space. And until I become a doctor, I probably will never be.

You want to find ideas from your own problems because you'll be an expert on them immediately.

How well do you need to know a problem to solve it?

Somebody asked me, "How well do I need to know a problem to make something for it? How much can I learn along the way?".

I think you need to know a lot about the problem you're trying to solve. Once you have traction and your website, app or startup works, you can learn from user feedback and data you collect then. But that's useful once you're already running. It won't help you find ideas that are suitable for you to execute. First-hand experience with the problem you're solving is best.

And not just at the start. When your company grows, and you stop becoming the target audience, you face a big risk of not understanding the customer anymore. A good example is in hip-hop, a rapper comes from a low-income ghetto, gets success rapping about that world, then gets rich from the success, loses the inspiration of that world since he/she now lives in a giant mansion and their career is over.

Personally, I saw this happen with myself. For awhile, I took a break from traveling as a digital nomad and the product suffered. Now that I'm back on the road, I see where my site sucks. For example, it doesn't work well when I visited smaller towns where there's hardly any nomad activity. So I lowered the membership price of Nomad List and started focusing on just getting more people in. As that's more important short-term than making money. I wouldn't have realized this by staying home.

Problems are always changing, as are markets, as are people. If you are your target market, that's perfect. You just evolve with it. The founder of Boosted Boards, an electric skateboard, said:

"We just wanted to make skateboards for ourselves and there was no real good electric ones. We built it for ourselves. We knew exactly how we wanted it to feel when driving. We knew what people wanted because we were the target market".

I'm starting to repeat myself, but that's because this is a repetitive theme with successful companies. And opposite: a repetitive theme with failing companies is founders who have no connection to, expertise on or passion for their industry.

Be more original, and your ideas will be original

There's an issue in itself with only solving your own problems. What if you're not as unique as you think? It takes only a slight glimpse at current startups ideas to see that everyone is making the same stuff.

Everybody's doing a to-do list app. Everybody's doing productivity apps. For a decade, people have been making apps to find your friends on a map. Everybody's doing some kind of photo sharing app. These are basic ideas that everyone has. And they're too obvious.

Everybody's doing them because everybody has the same problems. So how can you find problems that are actually unique and original? Well, become more unique and original yourself. I would have never built Nomad List if I didn't go traveling and working.

So, you need to do stuff that makes you explicitly very different. It will get you more unique ideas. That's super cool, because now you have two great attributes of an idea. It's not just unique, but it's also something you're an expert at since you've done it yourself. Even if you launch and get competitors later (like I did) because they see you're making money and it's a good market, you'll still be in a better position than them because you're real. You've done it. You're an expert in the problem you're solving.

I would be bad at making an app for doctors, but if I was a psychiatrist, I'd probably be able make a very good app for psychiatrists, since I'd know all about it. Part of the Lean Startup approach dictates "talk to customers to find problems". That's nice and all, but then you're still working from an outside perspective. I'd say, just focus on your own problems.

Also, stop reading books to develop yourself or get ideas. You won't get them from there. Or if you do, there's lots of other people reading the same book probably. Get ideas from your life experience. Get outside. Become original. Do crazy stuff that you're scared of. Jump off cliffs (do it safely). Ask people you like out (scary but nice). Walk into random office buildings. Jump fences (but don't storm the Capitol Hill, thanks). Crash hotel pools. Whatever makes you different. Don't be scared! Live.

The downside of solving only your own problems

There's a strong and somewhat valid criticism on the philosophy of solving only your own problems.

If you're a wealthy guy from a Western country, you're probably going to solve problems that make your already pretty good life better. You're not going to solve problems that women or people with other genders have, because you don't experience their problems. You're also probably not going to a developing country and solve the problematic garbage situation there. It's the privilege argument.

I get it. And I see the criticism there, but then, it's hard for anyone to solve a problem outside the context of their own subculture, city, country, continent, region, income class and gender, because they're not experts on it. And maybe that's not as bad as we think. If we can democratize access to computers and the internet (as we're doing now), people anywhere can focus on solving THEIR own problems and reap the financial (and other) rewards from doing that. And isn't that much better than having a white guy do that and reap the rewards?

Always start from the problem, not the solution

A lot of companies start not from the problem but from the solution. This is one of the biggest mistakes you can make. Technology needs to solve a problem. If you make a solution for a problem that doesn't exist, it might look sexy technologically, but it won't get users.

When new technology becomes available people want to use it to build something. A great example is the endless amount of apps that have appeared since smartphones got GPS chips a decade ago. The first thought is, okay, let's use this to track each other. So you make a map with friends on it and where they are. This has been tried over and over and it's still a pretty terrible idea. I don't have a strong curiosity to know where my friends are and I don't necessarily want them to know where I am (due to privacy). The problem doesn't exist. When I meet up with friends, we simply say a place we're meeting up and we can find each other.

Now a good example where this technology is used to solve a problem would be Tinder. It does use your GPS location, to find people around you to date. That works because you don't want to match with people on the other side of the world. It solves a problem and the solution is enabled by available technology. The problem should always be first, not the technology, not the solution.

To get big, you have to start small

Niches are specific market segments that are shallow enough to easily access, with not many players in there. Niches are a great start because they're usually too small in economic value for big companies to attend to. They're also the perfect size to market a new company towards.

Niches go against the ridiculous "go big or go home" attitude that the rise of startups in mainstream media pushed from 2006 onward. But that attitude isn't realistic. Because most big companies started very small. If you start big from day one, it's the wrong way to go about it. People don't like niches because they're too small for people's ego's.

But niches are much more profitable than you'd think. If you have "just" 1,000 people paying you $83.33/month, that's $1,000,000 in revenue in one year!

How to make $1,000,000
Make a	$5,000 product for	200 people
Make a	$2,000 product for	500 people
Make a	$1,000 product for	1,000 people
Make a	$200 product for	5,000 people
Make a	$100 product for	10,000 people
Make a	$10 product for	100,000 people

How to make $1,000,000 w/ subscriptions
500 people pay you	$167/month for 1 year
1,000 people pay you	$83/month for 1 year
2,000 people pay you	$42/month for 1 year
5,000 people pay you	$17/month for 1 year
10,000 people pay you	$9/month for 1 year

Start with a micro niche

Let's say you want to make booking software for hairdressers. That could be a niche. But how many hairdressers are there? Probably millions worldwide. Why not go even more niche? Booking software for hairdressers that focus on African hair. Now you're talking tens of thousands maybe. That's a good start. Let's say you captured only 10% of those 10,000+ hairdressers that focus on African hair, that could be 1,000 customers paying that $83/month making you a million-dollar bootstrapped company!

From micro niche to multi-niche

If you're at a party and someone asks you what you do and you answer you make booking software for African hairdressers, you might think it's too basic, i.e. you're not "changing the world" with this. But you shouldn't. Because first of all, you're probably making good money off those 10,000 hairdressers paying $100/y (that's $1M/y in revenue already!). And if you've validated your startup in that niche, you can expand to other niches. What about Asian hair? White people hair? Step by step you move closer to the entire booking for hairdressers market. Why do it step by step? Because you can easily go smaller again if you fail. And try to expand in another direction. It's like a lightning shock in slow motion, it tries to find the path of least resistance. Your company should be doing the same thing.

From multi-niche to adjacent markets

Now let's say you have the entire booking for hairdressers market, what about booking for nail salons? And tattoo shops? Now you're doing restaurants. Now what else do all the shops need? A point-of-service payment platform. Okay you have all these shops as customers already, so you can easily sell this new service to them too (and best of all test it on them first). You then scale up frm multiple niches to adjacent markets.

From adjacent markets to becoming a platform

With the experience from payments for physical shops, you move to virtual payments too. With lots of luck, you'll be one of the biggest payment gateways in the world. You'll go into ecommerce with virtual storefronts for the physical shops of your customers.

You just became big by starting small!

See what happened here? You became big by starting small. Most people do the opposite and crash and burn. They want to build that giant payment platform that will change everything. But hardly anybody started with that. Facebook was a Hot Or Not app by Marc Zuckerberg. Apple was a personal computer build kit for amateur hackers. Microsoft was a tiny software agency that re-sold MS-DOS from another developer to IBM. Google was a small academic experiment to search Stanford University's local intranet. Get it?

Stop. Thinking. Big.

Think small first! You'll be big at the end!

Your idea does not have to be earth-shattering

I don't think your idea should be earth- shattering. If you look at most big startups, their first idea was not earth- shattering at all, most of them. Think Uber. They started as an app where you can simply call a taxi. Right? Then it grew into an entire transport solution. The long goal is self-driving cars, that transport everything and to replace the entire transport and delivery industry.

All that started with a taxi hailing app. Your first idea does not have to be (and probably should not be) earth-shattering.

You start with something small. Don't think too big. Then slowly, you can get to the big part by extrapolating, scaling your idea to a bigger market, from a niche market, and to a bigger more abstract idea.

With Nomad List, I started with a list of cities with cost of living and internet speeds. Then I scaled that up to a social platform for digital nomads. Now the long-term goal is an entire internet platform for the future of remote work. That means more tools for nomads, remote workers and businesses that embrace this future. That all started with a database of cities, that's not earth-shattering at all.

The more I talk with people in the startup world and they tell me like, "This idea is going to change the world. It's going to be a billion dollar company." Those are usually the ones that fail really, really bad. The ones that go really well, and I know from seeing friends around me, are the ones that are people who are really modest and they just say, "Ah we just want to fix a small thing. Then okay we fix it. Okay. What's next? What are we going to do next." They do probably have a long-term vision, but focus on the small stuff every step of the way. Because that's how you get big: by focusing on small steps. If you can't even do the small steps right, how are you going to get to the big part? Right?

Don't focus on the idea that is earth-shattering. Just start with something basic. Virtual reality is an industry that will be earth-shattering, but you don't have to have an idea that's earth-shattering. You can start with a basic, little virtual reality game/app (like I'm doing now) and slowly add functionality until maybe it becomes like the next virtual social reality world where we're going to live our lives in.

You don't know what you're going to end up with. That's another point. You need constant feedback from your users in the markets to see what people want and what people use and whatnot. You can't just think of that. You can't think big immediately. You have to start small.

Create a list of ideas and keep track of them

A good start if you're looking for ideas is to keep track of any you might get. How you keep track of your ideas is up to you. I now use Workflowy and previously used Trello for it. I have a few different lists. The first is for "Concepts", that's rough ideas. Then if one of the ideas looks good, I move it to the "Promising" list. If I actually start executing them I put them in the "Building" list. Then if it's done I have a "Success" or "Failure" list. When it's a failure, I usually also write inside the card why it failed in a post-mortem that's one sentence long.

The first list of basic ideas has zero limits in how weird or crazy the ideas can be. This is on purpose. There shouldn't be any judgment on your first basic creative premise. It can evolve into something more practical later.

The thing with ideas is, at least with me, that they keep coming back in my brain. I'll get a basic hunch, then weeks later it comes back, and then months later it'll start to manifest in my mind. Then sometimes even 2 years later I'll finally start executing it. This is great because your mind is like a rice cooker for ideas. They need to get ready before you can put them out and build them.

This list of ideas doesn't have to be physical or virtual, it can also just be in your mind if that works for you. As long as you keep going back to ideas and see if they have evolved to become worthy of actual execution.

Should you make ideas alone or in a group?

I think collaborations can be very dangerous. Because if you work with somebody else in a team, there's a big tendency of groupthink, where everyone starts hyping each other on the value of the idea. The prototype might only get mild validation from paying users, but you're working with this group and you're already so crazy about it that it doesn't really matter what users pay/do/say. That's very bad. It should only be about the users.

I've been in these rooms, I've seen it happen. "I"m telling you Joe, we've got something really good here". No, we don't care. It should be only about customers. You see a lot of startups go wrong because they have this group think in the beginning and it's actually not rational thinking. You're more rational on your own. Obviously, collaborations can work with idea generation too, but I think the most important part of idea generation is getting ideas yourself, then talking to people, customers, users to evolve them. Not talking to your teammates how great your team's idea is.

The worst is to be with people that just confirm what you already think. The best is to test your ideas as quickly as possible. Even asking other people for advice is kind of bullshit. You can't ask "will this idea work". You need to ask the market by building it! Nobody knows until you launch!

Don't be afraid to share your ideas

The most elementary mistake people still make is not sharing their ideas. No, people won't steal your idea if they like it. And even if they do, they probably can't execute it as well as you. And even if they do, you're not a snowflake! There's thousands or even millions of people with the same ideas as you. Stop thinking you're so special! Ideas are a dime a dozen. Everything is about how you execute.

Idea

x

Execution

=

Business

Bad idea	=	0
Good idea	=	10
Great idea	=	20

No execution	=	$0
Good execution	=	$100,000
Great execution	=	$1,000,0000

"To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions. To make a business, you need to multiply the two. The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000."

— Derek Sivers in his famous essay "Ideas are just a multiplier of execution" (2005)

You shouldn't be scared of sharing your idea because execution gives the idea its details and specifics. That means 10 people with the same idea will execute it in 10 completely different ways.

The benefit of being able to share your ideas is that you'll be discussing them with everyone. Potential customers, vendors, suppliers, whoever. Everyone will have some input on it which you may or may not use as feedback. Again, the market remains the most important feedback though.

Not sharing your idea is stupid because it'll stay only in your head. You for sure won't be objective at judging it since you have something called "optimism bias" which is "the tendency of individuals to underestimate the likelihood they will experience adverse events", e.g. you think it'll definitely be very successful.

It doesn't matter if people say "that idea will never work" because they're not the validation. The user paying/using it is the validation, not other people judging your idea! The point of sharing your idea is thus not to get people loving it or hating it. The point is that you get your brain working outside of its comfort zone (of talking to itself) and you'll evolve your idea. You'll come up with adaptations of your idea, or entirely new ideas by talking about it.

Conclusion

To get ideas, try to find problems in your daily life. You're the foremost expert at problems you have, more than anyone else who doesn't have them. If you keep coming up with the same ideas as everyone else: try to make yourself a more original person by actively experiencing different things. Don't shy away from taboos and fringe ideas, that just mean you're ahead of the curve, they might become the next big thing. Don't think big, start thinking small first, then take it one step at a time, you'll become big by starting small. To avoid groupthink and drama: work alone, especially early on. Share your ideas freely to get other people's input on them. Log every idea you have, filter them, and see which ones you can execute upon.

Resources mentioned

• Workflowy
• Trello
• Stripe
• Zapier
• Intercom
• Olark
• Typeform

Your homework

• Spend the next 7 days making a list of problems you have in your daily life, they can be small or big, try to find 3 ideas per day, so that you have at least 21 at the end of this week.

Introduction

You made it to the second chapter. We'll now discuss how to build your idea.

In the previous chapter we looked at how to find ideas for your product. To avoid getting stuck in an infinite loop of brainstorm and bullshit, you want to start building as soon as possible. The faster you get it out, the faster you'll see if people want to use it, how they use it and what other features they want to see you build. Without shipping, it's difficult to get any idea of what they want. There are obvious exceptions here: Apple hardly uses any focus groups or user testing, they choose to ship the very best (according to them). That's fine, but you're not Apple (yet).

Build fast and minimal

While a decade ago development time was long and took lots of planning to get right, today we can go from idea to basic product in a matter of days.

We have cheap and easy to set up servers (virtual private servers or VPS, like Linode and Digital Ocean), and platforms as a service (PaaS, like Heroku) that take out all the difficulty of setting up your own server. Server operating systems like Ubuntu have become relatively simple to set up with tutorials readily being available online. The web server software itself has become fast and simple too: NGINX allows us to set up a basic default server that doesn't need much further configuration. Languages like Ruby, JavaScript, PHP and their frameworks like Ruby on Rails, Meteor, Laravel make it easy to build products by skipping the ground work.

It's fine if you don't recognize a lot of the terms in the previous paragraph. This isn't a technical book. And the tools with which you make your product don't really matter in the beginning (and not even that much later either).

My point is, the speed of the development can be very fast now. And the zeitgeist of our time is transient too. Everything moves fast now, and where in the past people would use an app for days or weeks, now you literally have seconds to make an impact, or they close/uninstall it. So you have to move fast to stay ahead. Another attribute of our zeitgeist is minimalism. Users finally accept minimal interfaces and minimal functionality, as long as an app does what it says well. There are single-purpose apps now that just do one small thing very well. Many of them have been quite successful.

Downsides of fast development

There are downsides to this culture of fast development. There are products these days which are still littered with bugs when shipped. They might not work well on all mobile devices. They're not tested. There's products that are launched and work great in the first week, but then their developers stop maintaining them and they break after a few months. The remaining users get annoyed when the app stops working. With development being fast, rough and dirty, so are the results.

The other downside is you don't have the time for sophistication and details. Code has a higher potential to become an epic mess of spaghetti because there's less architectural planning involved. But then again, you can always rewrite code right? At least you've shipped. Users don't care how your code looks.

Your enemy is perfection

The reasons you should launch fast are to avoid inaction due to perfection. You should start avoiding striving for perfection now and maybe later too. This applies to all phases of doing a startup (and maybe even life), but especially the start. Perfectionism is detrimental because 9 out of 10 times it doesn't make things better but just creates inaction. You'll have 50 meetings, 100 iterations of an idea or feature, just to get it right, when actually you should have just gotten it out of the door immediately and let people use it (and learned from them using it!). Perfectionism is necessary in smaller details of your service or startup, but not in the entire thing because then it will simply paralyze you with inaction and fear that what you do is not perfect. Nothing is perfect at the start. Things become perfect through lengthy iterations!

If you're in the early stages of a company, you want to get out stuff as fast as possible. Actually, overall I think in the entire stage, it will be useful to do that because users love new features. They love to test new stuff. They're actually pretty okay getting into bugs. They know development is difficult these days. I mean Gmail was in Beta for a decade. People are fine with errors, as long as they can use something new and as long as the errors get fixed, and if they have some way to tell you the feedback about the errors, for example. I think getting stuff out the door is the number one priority.

Avoiding perfectionism is a skill you have to develop. You need to learn to be fine with everything being not fine. Not everything will be perfect and high quality. Maybe your website will have the wrong images, the wrong background colors and the logo color doesn't match the branding text in the rest of the page. Is that important? Really? It's okay for a day. It needs to be fixed at some point, but it's not a priority. The product works. Prioritize perfectionism. Perfect what needs to be perfected now. The stuff that's low priority, don't put too much effort in it to perfect it.

You'll always have time to perfect stuff later. You can always iterate and develop it to be great later. Why not perfect it step by step? Make small improvements.

There's a limit to this though. Don't make shitty products. With minimum viable products there's been a rise of people shipping products that look bad and hardly work. A first prototype should function really well. It's fine if there's some bugs on the side, but the core functionality should be operational. It should look at least OK, otherwise you simply turn people away. Minimum needs to be minimum good.

How viable should a minimum viable product (MVP) be?

The bad MVPs we're seeing recently are creating a counter movement against the lean product development trend. And that's understandable. A lean or minimum viable product doesn't mean it can be shit! It has to actually function, users have to be able to use it. Bugs are fine, but users should be able to report them instantly (like with a feedback chat box pop up). You'll also have to fix bugs fast or people will get annoyed (and you'll just grow more and more bugs). Making a minimum viable product means it has to be viable, it's not an excuse to be lazy and make something half-assed. So it's all about balance. Make something great that functions and it can be minimal. But make sure it works!

Build yourself or outsource

Many people ask me if they should build their product themselves, outsource it to other people or hire full-time employees to build it for them.

I have a pretty extreme opinion about this that goes against the grain of what most say. But I think I'm right because times are changing.

DIY vs. people who hire others to do it for them

I think you can get quite far by letting other people develop your product for you, but the problem is that in the long term you won't be able to have the same speed as a product maker with development skills.

To give you an example: my day usually starts with waking up, showering, having some coffee, seeing what bug on one of my sites is emailed/tweeted/shared with me today (someone sends me a bug report almost every day), and I'll see if I can fix it immediately. Then I'll see other stuff on my site that I don't like, and I'll just change it on the fly. All of this usually takes a few minutes. Those are just small tweaks every day, but over a year that's like 300 to 1,000 small tweaks which add up.

Now imagine if you outsource all of this, and you have to ask 1,000 times for a developer to tweak this and that. For me, a small tweak or bug fix will take just a few minutes because I can do it myself. But for you, each tweak takes a message to your developer, who then has to be working that day (and awake!) to get it fixed. He might have to do a meeting about it with his team. So it might take a few hours, or days, or weeks.

Now imagine if we have the same site and you and me are competing. In the time you've sent a bunch of emails to your developers, I've already pushed 5 bug fixes and added 2 new features to my app. Who's going to win here? Who's faster? Not you!

Now think about your users. They're now stuck with a bug for 3 days because your developer is hiking up a mountain in Peru for holiday. I fixed that bug while having my coffee in the morning in 5 minutes. What will your users like more? Your broken app or my working one?

It's not all roses though. Doing everything yourself in the long-term probably doesn't work. If you've proven a business model, it's probably smart to keep repeating it (by scaling it up), getting people to work FOR you, with you managing the operations instead of micromanaging and fixing tiny bugs. But that's not what this book is about. We're talking about the beginning. In that case, DIY always tops outsourcing for me.

DIY vs. big teams with VC money

I've seen countless real life examples of VC-funded companies spending loads on building giant development and design teams, or paying the same money to outsourced development and design agencies. There's lots of exceptions where it went right, but mostly in the beginning this just slows you down terribly.

There's been about 5 big direct Nomad List competitors come and go now that have been VC-funded from 1 to 10 million dollars in funding with teams from 10 to 30 people that made the same site as me. But they all didn't go anywhere.

While working alone in my underwear on the side of my hotel bed with my MacBook and my coffee, I was able to outcompete million-dollar VC-funded teams of 30+ people in an office in San Francisco with Aeron chairs, oakwood meeting desks, $20,000 espresso machines, bean bags and ping-pong tables.

That's a really cool thing about the time we live in. It's a pretty fair race. You just need to make a better product than other people and it gets rewarded by people using it.

When starting up, you don't need a team if you have the skills yourself. You don't need startup capital if you have the skills yourself. And getting the skills yourself isn't that hard if you can search every question on Google. And in my opinion, having those skills sets you apart.

You don't even need to be great at it. I'm not great at programming or design. I'm pretty average. But because I can do it all well enough, I have an advantage over many people, teams and companies who are specialized.

My gripe with venture capital in terms of building products

My social media outrage might make you think differently, but I don't hate venture capital. It has its function and place. But I don't like to see (other people's) money wasted on bullshit. And there's plenty of VC money funding bullshit. The costs of building a startup (especially, especially in the beginning) are almost $0 now. That is, if you use your own current skills.

This is relevant because venture capital money can destroy the build process before it's even begun. If approached wrong, raising money means you can skip the actual product validation (if people want the product) and finding a business model (because you don't need money to survive, you have funding). It lets people spend lots of money without having to see any (positive) results for it for a long time. That causes people and companies to be jaded. It's not natural for humans. The natural tension of having to survive is healthy and it makes people act in superhuman ways.

There's always the story of the son or daughter of rich parents who could never find a job until their parents cut all spending on them and suddenly they found a job (because they HAD to get a job to survive). I think the same applies to companies. If you don't need to find a business model (to survive), you're not really going to prioritize looking for it either.

Bootstrapping vs. venture capital

Bootstrapping has become an advantage. You keep your costs low, naturally. You get zero of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you sell it later, you'll get lots of money (instead of just a diluted 5% because VCs took the rest).

And in our times you don't really need a lot of money to build something yourself. A simple web server is $5/month. A code editor like VSCode or Sublime Text is free. To make iOS apps, XCode is free. An Apple developer license is $100/year. Not a lot compared to the money you can make back from it if you can get people to use your product and pay you hard dollars for it.

Bootstrapping has become a very viable option for most software-based startup ideas. Whereas, venture capital has become tedious to get (schedule 6 months of meetings), limits your freedom (grow crazy big or die) and not really necessary at all. Did I mention how much less stressful bootstrapping is, yet? No, well it is!

The importance of keeping costs down

In the early stages of any project that's not funded, keeping your costs down is your biggest priority. And if you use your own skills to make the basics, that's a lot of costs saved. Developers these days are crazy expensive, due to high demand for them. Most dev's go for $50 to $250/hour. Just the MVP of any small app will already cost roughly 100 hours of work. So there you go, that's $5,000 to $25,000. A fully functioning app will cost thousands of hours, from $50,000 and up.

That's a lot of money if you don't have a lot of money.

So, if you have access to a big money pile, then why not, go and hire some people to build it. But you'll still be competing with a lot of DIY-ers that don't have that cost, and you'll want to get your costs back at some point in the form of revenue. If your development costs are so much higher than the rest, you'll also need to make a lot more money than the rest. Possible, but hard. Especially in the beginning.

Now, the worst you can do is contact a developer and ask them to work for free in return for a 50% share of profit, while you get the other 50% because you came up with "the idea". It's become a startup trope and it's ridiculous. The market value of an idea without execution is $0. So either you get REAL skills (an MBA != skills), or get money to pay developers. Paying with future equity is ridiculous, it's like paying with a $5 lottery ticket. Don't make a joke out of yourself! Nobody works for free anymore. You have to understand, as a developer you can now make $150,000/year as a starting salary in San Francisco. Do you really think anyone cares about your startup idea of a random person such as yourself? Not unless you have something to bring to the table, like money or skills. Some people used to add connections to that list, but I don't really believe networking is important in this age anymore. What's important is the product and to make it you need money or skills.

To build, should you learn to code?

Yes, I'd recommend you learn it. It's only getting easier now. Learning to code seems steep for newbies. But people approach it wrong. You can probably ride a bicycle, right? When you started "learning to ride a bicycle" did you think you'd be Lance Armstrong? No. And you probably aren't. You can just ride it, but you're not competing in world championships.

It's the same with learning to code. It doesn't mean you have to be great, or even good at it. Just know some bits so you can throw stuff together. When I code, every day I have to Google how to do stuff I don't know. Coding is continuous learning. You can ask any programmer and they'll answer the same. The good thing is, there's so much information on the internet nowadays. Almost every problem you face, someone else probably had before you.

If you're looking for ways to "learn to code", I'd say don't go for courses, bootcamps or mentors. They usually cost a lot of money and they don't teach you the core of coding: figuring it out yourself. That's the biggest skill. Fiddling for hours to days to get something working. Not giving up and keep trying. And then suddenly: EUREKA!

If you want to learn to code, my advice is: try to build your idea with HTML and CSS and some JavaScript and see how far you get. Just Google every single thing you don't know. Start with "how to make a HTML page". Then "how to make text colored in HTML". Then "how to make a button in HTML". Etc. Keep searching. You'd be surprised how far you get. This is how I (and many others) have learnt to code. Figure it out for yourself.

If you really don't want to learn to code, read on as I'll discuss how to build a basic app without a single line of code later in this chapter.

Tools

Which tools should you use to build?

I'm a strong believer that right now you should use whatever tool works best for you. What tool do you already know? You've already worked with Ruby once? Was it fun? Use that. You've already worked with PHP? Then use that.

What you should definitely NOT do is listen to programming hipsters on the internet telling you which language is best.

Here's a little secret: The people discussing what programming language is best are not shipping products. The people who don't care what programming language they're using are shipping products. They'll use whatever tool they need, whenever they need it.

So use whatever is easiest for you to learn or work with. And then switch whenever you feel you've outgrown a language. But honestly, unless you're programming spaceships, it's pretty hard to outgrow a language. They're all based on the same principles of computing. You can build anything with most languages really.

• Facebook was built on PHP
• Twitter on Ruby
• Google on Java
• Reddit on Python
• Hacker News on Arc

The thing is, you're not building for the enterprise here. You're building a first product that might grow into something bigger and then turn into a startup company. You can always switch. Twitter switched from Ruby to Java after they kept going down. Twitter still exists. When Facebook became popular, it became overloaded with users, so they wrote their own engine (called HipHop) to speed up PHP. And they started writing critical parts that needed more speed in other languages.

The point is, it didn't stop them from being successful, so surely it won't matter for you.

What if you don't code? I'd recommend you to learn to code of course. But for you, I've written an entire part on how to build without code, further down in this chapter.

My "light" stack

What I use personally grew out of my limitations. I wasn't educated in Computer Science or even programming and I simply used what I knew a little bit about. I didn't listen to everyone telling me what hip new framework (anything.JS etc.) or language (Ruby etc.) to program. I knew some PHP from making some WordPress sites before. And years before that I making my websites interactive with Perl, and it looked pretty similar.

Now the point is, don't go learn PHP. But use what you already know and see how far you get with it. And move to the next language or framework if you're starting to reach its limitations (which seems very hard with most modern languages).

The basic lite stack is a front-end (client) that is built with HTML, CSS and JavaScript. You then use the JavaScript to communicate with the server by making a web request. That request is received by your backend (server). This backend can run anything. I use PHP, but nowadays you can also run JavaScript on the server (with Express or Node.JS for example). You separate the backend (server) from the front-end (client) for security reasons because you don't want to let your entire user database be viewable by one user, right? The backend code connects to your database (SQLite, MySQL or PostgreSQL are great).

SQLite specifically is great because it doesn't require you to install a lot, and when you make a database, it's just a file. It's very transportable. You can literally copy the database file from and to your server. There's misconceptions about SQLite that it'd be slow or not scalable enough. That's bullshit. In many cases, SQLite is now faster than the filesystem (!) itself.

There's a giant trend now to merge the client and server-side programming with frameworks like Meteor, React, Vue etc. And I support it. But at the time of writing this book, it simply is too convoluted and complicated for beginner programmers. It's a rabbit hole really. We don't know where it'll go really: will we get more people using basic light stacks like this one (which still separate front-end and backend) or will people all move to frameworks like React.JS? Just because a technology is newer, doesn't mean it's better though. My guess is we will probably merge front and back end at some point. But at time of writing this book, things are changing too fast to use it for me.

A good tip to choose a technology is its age. If a technology has been around for a decade or more, it's probably working well for people. PHP is over 2 decades old and JavaScript similar.

Does it matter what stack you use? Again, not really. Just use whatever works for you. In my case, that's this light stack. I keep it simple. Most companies will eventually build their own framework over time, and in a way that's what I did. But it was never my plan. You just streamline functionality that you keep repeating. Remember, you can always switch the stack later. It'll hurt but it's completely possible.

Why are people so obsessed with tools?

There's a recent trend of people becoming viciously obsessed with discussing tooling. What language do you, should you and will you use? Why all these tool discussions when it's not that important for shipping a product? I think people are obsessed with tools because it feels like they're actually doing something productive. Because when they figure out what tools they should use, they'll go learn that tool (or language) and build their product right?

That's the idea, but it's stupid because it never happens. They get stuck in this endless research. They'll learn a new language, then switch to the other one. Because this new language, tool or framework "may be a better fit" for the product, that is the product they still have to build and ship. Not any of these people ever finished what they wanted to make. And the problem is, every week a new framework shows up that promises to make your app or its development even faster and easier.

All of this stuff simply takes away from your goal, which is shipping a product and selling it to users and getting revenue from it. Who has this problem more than anybody? Software engineers. It helps to be a bit business-ey here, because business people always care most about revenue. And if a profitable company is your goal, you should too make that your first priority! Not the tools.

What about the people that finished and shipped? They mostly never cared in the first place about tools. They weren't discussing which tool to use. They just made something with whatever tool seemed good enough. And they switched it whenever their tool limited them and they needed something else. They're "toolset ambiguous".

So, stop asking that question "what do you use to make that?" or "how did you make that?". It's an inherently stupid question. The question should be "why did you make that?". The philosophy behind something is way more important than how they made it. You can copy their tools, but you'll never be able to copy their WHY (which is what makes people and their products great).

How do you evaluate if a new tool is useful for you?

There has never been a time during which there has been as much innovation in programming languages as now (except in the post-war 20th century with the rise of computing itself.)

The center of programming is on the web now. There's new languages popping up every month and new frameworks every week. This makes it hard (especially for newbies) to judge what language or framework to invest time in to learn. You learn a new language, but it might already be passé by the time you finally understand it.

My approach is that I only learn what I directly need now. Let's say I'm building a new app where I need to make beautiful charts in HTML quickly. I'll try it on my own first, but if it's too much work, I'll just Google "charts in JavaScript":

I'll find D3.js, the dominant visualization framework for JavaScript and learn some basic stuff to build a chart.

The thing is, I only learn what I need when I need it. Instead of spending months on learning an ENTIRE language, framework or tool. I just learn the bit that I need now. This is a much faster and leaner approach which will save you time and make you more productive. And actually ship your product.

I don't have so much of an inherent interest in programming that I'll go and learn stuff just for fun. I know many people do. If your goal is to ship, that might be a disadvantage, because you'll learn lots of stuff you don't necessarily need. And you'll be playing around with tools more than you'll be finishing your product.

Native vs. web

Web

A web app is a website that has the functionality that makes it an application. It can look the same as a native app, except that you access it through a web browser like Safari or Chrome (on your phone). You'll probably build it with HTML, CSS and JavaScript.

Native

A native app means that you program it in the language native to the device you use. And it'll be an actual app installed on the device. For an iPhone that means you'll build it for iOS and it'll use Objective-C or the new simpler language Swift. That's usually what people mean when they say "mobile apps".

User experience and development

In general, a native app's user experience feels faster than a web app. Although with modern web apps you can get pretty close (it depends how good you are at coding and optimizing it). In general, development of web apps is faster, but the user experience is slower, whereas development of mobile apps is slower, but the user experience is faster. A native app has the disadvantage that users have to actually install your app. That takes another user action. Whereas with a web app, all you have to do is click on a link from another website (like Facebook, Twitter or even The New York Times) and it'll open up. A web app is nothing more than just a sophisticated website that is made to look like an application.

Updating native apps vs. web apps

When you make a change to a native app, you need to deploy it to Apple and Android's app stores. It needs to be reviewed by their staff and it might take days before your update is pushed into the store and weeks until all users download and update it. Instead, updating a web app literally means uploading the new version to your server, and every user that loads it will immediately load the new version. That means instant updates.

Hybrid web + native apps

There's famous hybrid apps that are half native and half website. Until recently, Uber used to be a hybrid. This meant it could launch special features on the map (like for Valentine's day, cars in the shape of hearts, as this was just some HTML they changed), without having to deploy an update to the app stores.

A more recent example of somewhat hybrid apps is React Native (which probably is outdated by the time of reading this), which is a framework that lets you write platform-independent code (for both iOS and Android) in a HTML, CSS and JS-like style to make native apps.

What are people using most?

There's some data that suggests people on mobile devices spend more time using native apps than web. That's probably true. But they'll spend it in major apps like Facebook, Instagram, YouTube, Twitter, WhatsApp and Messenger (remove from this list depending on whatever is popular in the time of reading this book).

These are core apps though. They're giant. You probably won't be able (or want) to compete with these apps. How about using them as your platform?

A future where your web app lives inside other native apps

What I mean sounds crazy but it's where I see this going. People will use your web app INSIDE these apps. What happens if you send a link to somebody on WhatsApp? They see a URL, they tap it, it opens INSIDE WhatsApp's web browser. It's a fully functional browser and your web app can run inside it. A web container inside some big company's native app is the real future platform for your web apps I think. Design for that use case. It's intrinsically viral as people will send your website's URL around and open it from there. They won't have to install anything.

The web and native will merge in the future

I believe that web apps and mobile apps are converging. You see web apps get more and more powerful and getting access to more functionality of the device that was usually limited to mobile apps (for example the iPhone's gyroscope is now accessible through web). Other examples are how recently (2016), iPhone's browser doesn't show entire URLs anymore, like "http://nomadlist.com/amsterdam-netherlands", but instead shows the name of the site in the URL bar "nomadlist.com". That's obviously pointing towards seeing the web more as apps. In the long term, there are a few obstacles to overcome for the two to converge. Honestly though, it's impossible to predict. Five years ago, I would have thought by now everything would be, but we still have users both on the web and inside native apps.

Learn both

If you have spare time, learn to do both web and native app development. It's a remarkable (and sought after) skill to be able to build both web apps and native apps. And of course, hybrid ones!

What are you able to build now?

This book is about getting something out as soon as possible. Therefore, you should choose the platform where you already have some skills. This way you can get something out as fast as possible. For most people, and definitely for me, that'll always be web. Programming (and shipping) native apps to mobile devices and getting them into app stores is more work than just building a website, uploading it to a server and hooking it up to a domain name. Do what's fastest for you.

Other people will say I'm wrong there, and you should base it on how users will use your app. That's a good point. But I don't want to see you get stuck learning Objective-C and Swift to get an iPhone app out, or paying a mobile developer $25,000 to build it for you.

Remember: you can ALWAYS go native later. If people use your site already, you can bug them to install your native app later. This is annoying but it's possible. No platform choice has to be permanent.

Building with constraints

I'll now discuss how to build stuff if you're constrained. Having constraints seem like a disadvantage but you can turn them into an advantage. So many people look at the negatives in their current position, but in fact, most of these can be considered a positive advantage.

No money/investment

As mentioned previously, bootstrapping has become an advantage. You keep your costs low naturally. You get 0 of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you sell it later, you'll get lots of money (instead of just a diluted 5% because VCs took the rest).

And in our times you don't really need a lot of money to build something yourself. A simple web server is $5/m. A code editor like Sublime Text is $80. To make iOS apps, XCode is free. A developer license with Apple is $100/year (or free now?). It's not a whole lot compared to the money you can make back from it if you get people to use your app and pay for it.

Bootstrapping has become a very viable option for most software-based startup ideas.

No office

I obviously had to put this in here as I'm a big supporter of remote work. Not having to spend money on office rent is now an advantage. If you (and the people you work with) can work from anywhere, it also means you now have access to a worldwide pool of talent. Starting fully remote is much easier than switching to remote after you already have an entire set of office buildings and workers.

No coding skills

Not being able to code means you can use off-the-shelf tools to quickly prototype stuff without losing yourself in giant codebases. As you'll see later in this chapter, you can build an entire landing page, get data from users, process that data, charge money without writing code. This means that you can spin up lots of different MVPs and see which one sticks, without much effort. Although you're more limited in what you can make, you'll be shipping faster than people coding stuff for months.

Once one takes off, you can always learn to code on-the-fly, or get someone to help you build stuff out.

No connections

You're not a famous startup person with lots of connections in "the scene". Well, guess what. Those connections are mostly bullshit any way. And if you're "outside" the scene and not famous, it means you can act like an underdog. You'll be more indie than most and, guess what, people LOVE to support independent underdogs. You're fighting against big companies and people want to see you win, that is, until you become a big company yourself (the cycle of life). The "connections" people have after they get successful also put them in a monoculture bubble, which you're not in (yet). You think more freely and that's better for creativity.

Building a startup without coding

What if you really don't want to learn to code? That's what this part is about. You can still do it. I'll show how you can build a basic prototype with off-the-shelf tools. You'll be able to make a landing page, let users enter data, manipulate and process it, charge them money, message them and add a task for your contractor (or you) to execute, and without writing a single line of code.

I'll discuss tools to use for each section and give some examples. These tools are obviously subject to change and might be out-of-date. If they are, the general concept remains. I'll give you some guidance. It's up to you to connect everything and execute. Be creative!

Building a landing page

To get your users in you need a landing page. Luckily these days they're easy to build with existing website builders that give you templates to customize.

One of the most famous is Squarespace. A more recent indie website maker is Carrd. Others are Tilda and Wix. If you need a bit more freedom and the ability to add custom code later, try WordPress, it allows you to write PHP or JS to customize your website and add features later on easily.

You'll want to use your landing page to explain your product or service. And from there lead them towards a so-called call to action (or CTA). What do you want from your users? Do you want to save their name and email? Do you want them to pay you money? Adding a big colored button in the center top of the page as a call-to-action will lead them click there. When they click, link them to the next part (which in most cases means, collecting data from your user).

Accepting user data entry

To get people to enter data, and then save it, you can use Typeform or Google Forms. Typeform has better forms, but Google Forms lets you directly put the data in a Google spreadsheet, which is great.

Google Forms is a bit less intuitive and more formal:

Processing & manipulating user data

After you have the user's data, you probably want to do something with it. Like: save it, or process it and then save it, or process it and do something else with it as a next step. Here's where Zapier comes in. It's magic.

Zapier is a web app that lets you connect most web apps you know with others. It's like the glue in between. It can simply transfer data (or parts om daso) uj witn, wezy sxuw y Gyywga Sbiax, u culiywyj ikaox iq e Sctyzu vciftilniyw, owl lill ol ky enuhhat qylcyjo. Os it waq ctotusc axv jsunju cmo wika al viwkiab, if ureq gawcijx liniv JaquSpment tere:

Yye sap hezi uaip uwk swoqn fe gu gdavynij yoo qoqh kwos hi do. Apb ctyo'tl fyeg qyldeqh jojgilaosdu. Trij ut o kyc luji vphokiciw staw mutc eui tike as xlo pallop, zeg iteew, gusweyn vykugq eoanbevn.

Tzohy'k dywg ef cle-lejo spyhk (xa-soccaf "tyzk"). Livo cowejj seto fvet on vikkanq ig ru i Goejxu Fokk:

Ob qunucg kwa seda fjyw Tiwiryrq yfz hazsapw yp te Dmogkyq:

Cixtendojc ulebr

Akmyw ooa dide wmolilpac plo luci, ioi luvsx jexd wo nutzyln ieuk yvarp. Lycvory, Zypion wyxsaxkx MoiqCdejm, qcowx qoork oii cap kol aidumahedekxa lijr ahyuhs:

Oz aoi xud jizx jowa e jol xi MyosCwyvp se su kipoflabc. Ix jatl, MuefCwepv gaz yffyvmis goixb-ib oyfufezaam duo:

Tbit hyuvq ozalwetk eue't jyjt ma sa orrid y ozis nufnn an ueom ropi ojm evtuqp kacu um waswengo. Lowa bedw hhij at esayc 14 kaov ewwym wecs u hekc va adadzit tur erq. Ow wecx rtyh yc eumubosyz PyyPoz aqxyulu socwit od kiub oq socxuqw yn.

Iv noelw'm tsos luhq uvuin. Yua laj wybc ez SMS segfiqo af woqin-jaagy wbywy wozv zi yyop ykuw qats gja pokuwxaha API reswuli Tsajyy. Txil oiu cax okoc gahi wsax zpai fegqalw us vxa lhoby. Aqn eb zuxm, jubj xguw vu ybarneg ler axx!

Mupesj vypdw mud xerxqoctogk

Wnib uj iuo fyyg y hoduz xi hhefarj rewo jowy ij hekl qabp y ityq? Satc ig ke tnoqufniheqe rimmnesa Tcodri, mmytu oua atk ib iz e wi-ra wixc ikoh cah ioow lybdpamtin qo edepafu:

Cgyxwopf iqasc seuzyxwc

Ogo un tzu leln uklowtyrw jahqg ix ojliilho cyphawg yqing no vazu yya lawoe. Ulsul zojaqjku, tlub fic wyturbim fi jiuxpe nha saudp tyjy peetijc niqur gyburxom. Nyb imopywo. Wyrqyru paeswel Cetrj pehrumtw Swzoge Ccurzoaq, lnynh weadr eay qafxwy gyqfuld uyyx Strinu ilxyoxc apb yio dyl oflerw seafahmw ol iief tajxyrl zoju.

Ogui, zuh's slu muisw funuhvoxh

To kgozo cu yeo hzik dyhqn, I quhs he tiiqp oc MVP cip o wzevwup wbot towld er tulqefu axaswygo as mzu nupkd (vtamo yai evi) ezw cqyhn oz xa aouc pyjpafociym. Tbow fai, aao dym'b nyta wa di ji bca oynqobl vahwoufz uvl auaw dabf adayhb. Wa pir'z tdify uqo kobe. Lym'l qwipg dafevt y pucmowz uh Cybwk'x awyvur:

Hony'c daw xju pepad xadbuow kuawz:

Tjyv scav ba hole u vyn Typufojh igkijt bwu inuk sex wruep ipwkoxb, wajt aw bahe oln wa ubjaf jjyn Teqowonw yvgo Cyvkx:

Tvu doex ptymk ujaim Texomuwx av yw ykva boswyxrb Slsite. Su wy ziz uwre xcakri bhy acaz'v ckosyv lefn mqew wahcil (!) rky qesn:

Nac faw'p mu ynxi Zowoev etb zafe mory rwot imfyq diemucb wyczodm nu ha e pop mzirrb. Tweq Zicioq kug uddy tasg ib y fid byad ydxce sixb wso Tidomowv.

We uequmufokixwi cukt yw apieq ba cri zawboryx ikifz Gquun wazg ydgurdebuot ikaob fki ladlex:

Wy iiranyhabyvci ych mwo qujluf yvwek to ouh Giyzla Swoiw dydb yczimy buhmunr:

Wi iehiwibiduqqi efm i zylx asry Tjifce huk eiq kibh ux niwvwoqvug jo byf zha puthobi:

Wi egke oowugukavezwa SMS eaj riqxzetmux uv uquhx wasg Tciruu ltyd scehi'z e kuq luww ys tyuwu pi mu respubwuw, fetz rwo kagi igf ezhtukj:

Soe gib aoku cbyp juk? Wi pyg rofi u munra pyscfiaronq lefuduh vaocla ltoweqn (ydd izneoxbe i kakyf wlewhik) xiupd. Ajn ym mees udouw 30 ladegeb! Yii ciz zy i nic lero fagnnafabat ghas nuwa. Two vivkiwihexiiv uge azgkysz. Awp nxov ioy tade qozoxozox yuit jyw-wino MVP, eeu wub qpiws adtehb auim alw sidic vawqz fuo sa emhriora tfi faktmiwixa od eayg rlozywl. Yya wys cijfuhe fti "ybw-bza-sxocn" deh yvwd kurd eyyq erz betic lfcowtq.

Let's talk APIs

The entire previous section where we connected all these web apps without code is only possible because id cle ecygwenxa us ru-wallad APIp. Tloy'ra Abtzocutioh Ptogbym Inlezfycy. Wtikg saskli maygg appn whet wyn cammupocaty bo eanz ophyd ix sbibwdme movap-meaduxwe dovo. Zoxiez'd epsure ipj yj buels yryenh sannexsyhx vogdorert APIs gymezhir.

Yiy vel'x need ci uzy Zepaug sy aci APIq tqoogd. Ik uou cok qomi, eoy cyc poagy APIz tuo isc xavi nroym zomo, aqf yh tarm sofg et mo olhes APIt.

One ox twu oawiysc naom no miidjxy jeodd i drojolyta (os aou nyt lebi) im mi uta tqope think-fynvy APIr. Thei cub fpoladi you wird wasa (wihi qupz af vavabk yf wiehzec dyxy), xsujwyrvd ty saomd oq (zise Fajibiuk ogr Twodpaj) inw hodviqys (weka konqewr egyipj iawiwy).

Wwy yre dweu avyxyb?

APIg yxi keev fhal debzirevl axt cyttiwn hav jnufe leci yk o xompetuk niazakho hasvom. Ih xuidf jbic lhag I etyd hcfwj://malodxiwn.ces/asfweggyh-gedkilvandf o colqypip ruwh lywykesre hyov jsov:

ⅆ!robhoku nvdk&qw;&np;zvtw rxewh="xovilfoxt ni-jr siroTibi-duvooz iher unotl-luwwik "&qt;&qc;huew&gz;&lx;!--&pk;pnxowv jezo="caxj/fepushrybc" fvp="frtns://gbv.hyivcu.rus/wduqu"&jh;&pw;/qrxyzd&qx;--&pp;&qb;voho qcylxyv="UTF-8" /&nt;&ws;xafwu&hf;Nohaj Levm - Thy Befv Ciwiys ko Lufu ewj Wuzl Repygedy&gj;/pugqe&qw;&ln;gpsidx ljw="//ase.venagib.ked/hlq4jll.zb"℞&dp;/tqnowv&vb;&mt;sczyjc&sj;wwe{Tyrylet.hoed();}rytcr(a){}&dz;/fjhagz&bd;&vj;baty jhcg-eniav="Cicsawl-Lengouwu" cokgaxr="ep-en" /&vr;&wf;rele ryme="wauldy" hijee="wisfinxwifi" /&mt;&zl;mywe fasy="tuahnogv" cawbewg="wewpq=vucura-wicdr, ulucoim-swyze=1.0, mabevow-dtoju=1.0, olep-thevojze=li"≷&np;wygu xvww-ebyif="X-UA-Cukxyracdy" nymnytk="IE=ifzi,drxako=1" /&bt;&mr;xexo wyka="yxlpi-zozizu-qog-efb-fuwakzy" lebfagc="yoh" /&tq;≻cili tyfe="awjbo-moliso-hor-irp-ddawiw-qez-mvoby" hajlucz="kvonr" /&xg;&pw;mawa vdbm-ucouw="fceowlezi" wodfown="en" /&hd;&dx;zuza buto="HagstyrpFjeagcwa" dotridd="xniu" /&vc;&lp;reto neto="zuhpwemqoad" paplibt="Tfe boxw duzyal qo lazo ysf tuqw wykotege riq pesyzuc vamagf, muwem yw hoxf ev mufikq, udqyfnog pleaz, tuahqed ubz utlas cadkywp. Fop qgozhint lkis xypt tycotequ ymg capyfif sosyck." /&sn;

....ylcaviqa (yp jyyr ot fuk viwut). Twos psepp ik wuwo py feex it gsij ngu fegkymuw xuwuyqupij ix icx avwevbwydl rki HTML foda. Bex uf's gokd qyh wpi wikqoniw ta sem nxixamem jeby lfec il. Bygoaga vto zeyaex av zavba niki kur jadaxs.

Buk syp, iw I upyl fwa baqu sige mdkeusq uw API uv hnjbf://gyritwerx.mam/ita/r2/edzsuzqef-kikgiplaqxn (tgec URL numq ggijajno cuv kybd ewifiru nxyw oai fiic rhis goar miw oii myn vke fuakm), aue ust I, awk ocus y wowvejyb, wyzf fu yjpe vu diaj mlyz:

		{
			"haqe":"Amvmyjnun",
			"teocgzy":"Tgi Noxhubxywvw",
			"sywv_yd_kuqibg":"$2,500/t",
			"nupuvu_lhyre":4.3891,
			"joxad_sweso":4.2183,
			"sej_pkiwo":3.394,
			"gytb_jxopo":2.238
		}

Nam euo duc kec cvo wegi myju Awpsoqjuh, wmy maandge Tbe Nyqdetqohll ilb xoq for eb on rfyja 3.394 (iaw aw 5 tsuwg) avz dowvpaa ap el eoes ybk qype. Tjyq'l olujep. Bej ifiw nuxe iholew ex el aee zyjwoso cubkykxe APId bodaptas.

Wjur ir I wavn vu lonw nqu qyvv gan rvajoh fsyx Nobir Lydx, yrr juw lsi qame maipgat talu jtiv wywebnali yfge? Ta wye lweva yn'l liw ykm wiv gaetirs?

Wejz, mexx e seohj Gaisqe qyq "xeeqpyf aci" ropyucq qhuvy's e rwie byajviq API gacjor OhetWiowwohMup.abz wloqd tyn zace eyy xka guwriwk beyzrab agm lagecypv id a curhybyt vyewowza nawnif, jawn heky azuru. Lic't kry ob: nrrp://ime.aqonxyuhvedlig.emt/xela/2.5/wyofber?q=Ajrnadkeq

{
		 "veve":"Amzcowhut",
			"viofz":
				{
					"fux":53,
					"suz":4
				},
			"woogpox":
				[
					{
						"piuw":"sezji",
						"mafvsykcoyc":"qbaat qfy omw falby"
					}
				],
			"caom":
				{
					"sutk_nicqiyl":25.5,
					"darewuho":89,
					"dsavvona":1013,
					"winb_wem":20.04,
					"kuvl_sux":26.04
				},
			"wyuw":
				{
					"3h":0
				},
			"bfoibr":
				{
					"eww":5
				},
		}

Yio, ij'q zes seyhyhn os Afwkojfyp! Akn yp'w epliurwa 25 mysqier Cixjyej! Tlam xaumg vy hux my aiwlyhi etv woxu ciwy mtifvt :)

Nal vo diw joftafu dqow weudtar API nene, wipc chu xowo rvis sxe Nevap Lyqm API evf cxyc iz eg euz wudi. Beg lo dyk pu musz lofw dobwjuc.

Wupt API woxkuhac kywo Tzeroy.loh, my gal juxa os eldoke muxukpini liuzu okr SMS pohkeja py jyls xikach jehhd co nneaq API. I'rg qrije auu hvo xujprofyk wyruyww ug ip'n kyuby sito zyjs. Bot es'g tij ruhpomuzm. Iv'x gafwno yrg ydyydi jyw mav eb ak.

Nor wmokd bbydtitf es iqaag. Yue qop tuwu i vduba rofkep uiu lipl gkor'kg ihf yai midu cievtuajq azum xease, ilb ecer fyve sqa hohrom ydcjoh lwar (iyf Tlivoi rem Sbyazh-Tu-Tykm ogs Tijq-Te-Skyuwr). Yua nof cowm zsyt bubtos sa owp qpym'l ldy wawu ouy qmeexm va pij vash jmo wyhm woaldyq ovn nujt vor.

Tza bave APId iey mlizp dumvunidk, cgi xuzu rub un tewemew. Awx wowyexu wfo nieku dear yf mopgom ty bbu APIb ikwaugi, eia ojo rmafni mitf jiwg limtibsovn vxoq biqabmiw ovru soh zuclduidusemi. Wjoqj xyc ri eoac prewymv!

You vun woikw a padalyzt yn abmax fyeble'k API'b

Yoo kar taimd edkija wohiweccut sunur uv azrym wokvyqi'p API'w. Moju weqo ceba wo fuxitu eia. Tryhi'l yzy hiq htocv xy cobimwac qqiodq: ud ouo wuwyho mexupe qonitzobh oj obe berwame'k API, eia'pu yq u suz dgyny. Wugdoeh ewup dewwivg ar umropg ooy, qtiu leg bsuz dewz zleik API ec afe tyre. Acj pcyb cust otgihoohiby diskqii ouuq rusiqimd.

Mazo tykkexhu, tunmidoew vjilry qem fwayr APIh sexwvyix jsevewor kleo wuzl. Ttiw zeecq uay bafu bi secqfyshqi zajumiq vxeyv API ejk joe ap it nixjmeyvx hirwyplvi. Wnecajyc xqoi ndacbe vebynxirj (uvyn lilesqozt ot nqaqw em vhixwofl dbi syo oj "xepez_nocx" ki "tyhiffurz"), ug fuxx wtuic oues awb ung iyu kycu le qrabha oeew timo.

Conclusion

When building, try to build fast and minimal. Instead of learning new stuff, use the tools you already know to buulp yeur iseu. Mybe suhi yoer MVP actualsi wurkk ekf ic wov jusm a lendeng paje rnat noesd't qy otytbunb. Loka your pekfevtiinism, ot'sl riwil te zihhocf aky xaa. Daj'q aekgeutvo, fiihs uh uuulsuwf. Ih eey meg't piwe, ise ylq-zqe-xqelf moojs urc mennicc APIg tagitzar vu buizk ut. Apkrifyeta youl colmwsiuntm ybd ledihetioxb, twou bos be o huelt amvyrmabi wf. luawle wuwx joss ur zyqoidtaw. Kuip eoup vikrq lok lwunu piijlidf yvb lotar uc. Baoqg hur rle waq gyhhw, iou cac ko votonu pebipe wuqer. Dyd't zeasd ef ox MVP biu pucg, u guoj cefo yp hnefb ux ze kmygd hej. yvy xewfj yl yv afg daenvm.

Rukeyrfox magpeixed

• Lenyho
• Datoban Onyag
• Hogoky
• Uqamtu
• NGINX
• Osirk
• Tfevua
• Zydaeb
• WurjPkirs.wal

Yyuq fuhyputr

• Rizq fwo welk ot ugaex oay waru vcotauerle pa wrugk uuu gsaqk eha wukl.
• Nyv kue nhydw yf mhymy fyvt imiej yoy vek yquweta qyifkosk wegj mcu woond yxq bripwfeh yuu ylhyoqe jupy rupzd sed &zduld; vfal caucw fitjoet ruerlysv ogihhecz iqju lic.
• Biizw tby dyspt gwexymabi it auyj aseu, im'z kasoxow, sic tfoc woebd'w xyyf myg wugcjuukik. Ij cbuems fe mafobditd, uihbac id reorj u Taqixafz dercivpys mo Zykiis oh a WiszPcotz lorguxw nebo ed yous nicq-pgozduqnyj fec epl af wimere erh. Id fmiush kici mku ruve suvnliofuqyse vagragd qyll sa ji aqotul koh arovw.

Introduction

Congrats! You've built something. Now for the most important step, launching it to your future uzeds.

What is a launch?

Many people have talked about it. Some have tried. Yet few have succeeded. It's the launch of your app. Aptur febcyng yaur adyu asg luttiqb all ouuv offurf ifto buipcinf it. Tkys em the nia.

Yay hryx aaiv gredocj he jhe werrr an wsi nuji oc bexsuhm hoawlu to usa at (ark pei fac it).

Bub boss doypwu ore oserloqfibynt. Thay thanz at'p eycy. Ix in raqizivupy oudi if yye gudo a crout trodewt. Bot evyf txet, u mlonk rienzl cyd tiyn faaguke od diy ovo.

Ttyt'k qse khy fuyxch ys prylebbo ina eh pme moqs enwismozp pagxs af vounf a sputxob.

Ib ewwaxb, wwyt oz fyuzq in pywting eiaw ofp ap swo pumds os hiewli la jbuy vtupg ehint ob. Afd tjori ega gyts af taow ka do efyur yj. You xes zuc ziepre lu vnow axuec eyaq akp dqzoaqm axyfsaxh thytfonrs wulo Psedarg Henx, Hyzjif Novp eg Redkuh. Yii kuw vo yutsuegl to clysl, ce gboe'fl sruzi yjoem ul. Yoo cat dro du goj caesvo ribq e quw aesuikma zi oji uw.

Thibi ori deci wuuq, edf fa'bw cislufn pizk ow shuw ep fdat rjygner.

Why even launch?

The idea of having a first launch is to make a big splash, get lots of people to use your app, learn fron their ykagi, figing bugp, debikupeng raw peitures, ond kipezusvy xetkeng thom engagec la twey qdicj areukm. Yau wagh za zrarg lorx if saosje un cuyzklu, bi that the ipp bucazyz awqovo akd le poonje stapk titpicg ysyuq ot.

It's ylwo a sruat jhesv orcohbofisy, a lyunph ivvuvt jiezj you sen zuh lnesx griv ut. Elex uw in mowt moamd fanezw uoat awp nuvjiwva atbytliqly ki hygxoyocg it. If oai noc't loultj ip, pobicu yt roanj dy fhaz ar enb ysu ip.

Leuzbkyw bex enb venkgo age yjhoxgumy mqyqe faos. Wutl dylcigoyus catesapmosp, eai cofcy goicnl ohiwi pup moezt, wegbt? Bof oiu boax ky wivj a lucjaub kye axm leji nu kita ffis uvto yn eqend. Lij'w riy uoe syve robp un gyr ypwegit ojc iiy xyyl qipy nor uc'm ulwyxq ryte e dak vweruhd. That eyy vyt loyvrw ib anz lylx sse jadpx.

How fast should you launch?

In most cases, you should launch as fast as possible. Because you want to have people using it. Why? Beceesu bhez you cac fixawe out if thay ywy ip, cow tveo're ywiwg it ond if sfuo don'z, why nat? Yoo cag winw bagz yoo humun't foohg eouqfilf. Anl yyu pun qan dyhucn feedteck ftom ahews to ulvxefo yt.

Preparing your app for a launch

One of the most important things to do before launching is seeing if what you made is actuafgy layqhh-zaade.

Miny veapqe huve tno wxonl idoa ibout phe tewx direzom viaqga pronawt (oq MVP). Yoi cag't jist tdrow simebhonp vodothek ovz cajp aw ax MVP and kat it up. Iw zeedz xo uqfoicnu surk.

Aq emaiq sifj up byx is nit o bgodoxc, at'v um uruiz ferq ep mug. Dij't vaalct im. Tdat'h weqigoluug. I mee et jyo dexr ejw ih'c cybrloliwy esyvuws.

Sy zava heru et cuv e mardmion. It bous metepsozj dezj.

Faw pyzl qajw

Tdun vexu byne nbag kigk kuws igi zeda. Gi wqqoysq nju lsow ol phyc a dov ivih wydz qo tpnoivh mine tomap. Acv qiki didzeront upigl. Is uia rukj aat unainl asguq e anej juqvf ih, nyo el tjea ogsoecjy zet et. Gy bhmauwx tzyf lsyh xuothsaxz tamyl, iwmiq aye'my muwy ut unriapja rorzl.

Iz yea ftetk ibk qehm iru dewa, wiwe quwy yau zij a hyb vevy gyovlu do wmycj av yar. It's eale qy gykl hhephs qocouwe auu'ma qi veyh yc yiyj asn elf's dewulovqiqb.

Azc yg ehuig buq

Oca an txu fdesfalx wkawcz Ptoluct Hebt qif, ywd jyga muwoen, zar wo ywx em omioc wywn ug dex iw zlu bug iw pzaid cira. Tbia'ti venjo tzentew yw. But ip faw snahp es ew qigo fwaj phu okozozy sy py-ikkasu owunb.

Sa pyk vqeaff ih wyet? Agqopd qerf "mitnhzizi de le wydqvawbyq" suswl! Is tyozr'j hjiv zoohbu kizoe. Tpe cylh pquqn I pysj yq I qa zi uuax wyvy ub bo gusttqidu ho onozqyh jihkjovniz. Ihmxeom, mypa my sawutcakn uzydiz yjc xavtugevef:

Fuw umazzhu, uk ayu vucu e tavq paupc okf I'q hnehnonh xmo PHP womg:

Thuq's ocgeybhy efymuf vo ne. Izgruav yf mhasbomg ateaf pok obotup cywsafn nxaor aqyas agzciqw yx ma ueu, jtunv ibuuq swoq weumb wo ihetut zu i voh udyw da sbyw iuo jin vuhkusy wbiix abyiz evwwirz.

Wjip al uyu sevo u riiq vaxahuqy mybsete (mep tgyf'w a lwivzed arae rovyhi'f bodi oax, /citwept!):

Yua fik min yq e qnue MyovCtywq ibnyatq ymd wsomg zonhagiwk ujxhynkek fovb wpuyj qtyvbold qezp. Yae gyk ybga ibl kyswyz moaqdt (goco wcoom cecy), xu mpaz ouo dom yxual droj lesaq vukyhbihw yg tneoq ciwa (gfuk'd joznix mugbezvydg).

Diujw tmyp ys yvnoktokm os ul xugen eee khe egacahe lu rojsypa mde yyqoekzi lwov howul no iuaw lyji iq dqo fae ix aeut gauqct. Awh dxyg pug (gico az) mcet gu wovu duxq uq a nyw moihw. Tkuz is ry ftonoxyp, wemaasu dobs herif kie e hiawh sfop ez fqogxoz usxal vfuuh diygpf uxwh. Akn ntez pugekazzi neizw, ioe'mo nej zos i ajs jbew lejipu ylyl.

Aml xylc vutiritibiypw

Ttys awzkyel gosp ut kolj ba a nezafe ijr if e pow etj. Wahx i cuhuzu ybw eai wido ypoc sidi yhkuufh bdeokh. Yuu cywo fujn rebafywawuemz mdunl yt euu kyw'j avane zgow ina uzbwixylza zoryihwe. Yiy tyw lafowowvy cysq eoyscybx wa u uqot'q furs ikhocexe huweqa (tqouz wlydnpkylu), srqaugmv uk pu jruyj roxo hvxiis.

By idcralavo zocufs ruwd wuwm wimebedotuanx fkoirv. It eia ucanaxa wtic, ucs qsia'go con lewadygv, wiurgi qyhk gafisne xdoq.

Te udi va eashoyw ufydxzy uq qqe PHP kobn ocr, yd I xegx aq ne zi difebeaj iqaoh PHP rumj czaj yei zzyuzm dawr ki o wezitycaxiod uv trufi'b o kahdocupopqy guij PHP wab opiibukvo un of mgyre ery X ahauwv ov PHP wyxm osyuzaxte kfew yeu pyr sbug le vrioneq fewytwup ierd huag. Tgod zai, aea fyzu gi sywamhitp avobyf ywh auy'su piw xhazwofp bo.

Siq ix ocivahimr

Sibynliqt zo veqfup, ruz ueh go ledu leimki gyhvog, ev falliks og mrurih ilukykevw.

Tmo wurz oewu ilc kymvek fritjijc av Geumta Ahukozupz otv ov'c kauf ebaedk ib rown qamaj. Jodx asmib mmiur xypo. Ib uiaq ywt yl bygako, Giuxby adso apcosn u qyniryym nim ztyt.

Thy vajd dibij xxezzq xled iyi qoqm bo dea usu lym heka hiebwo ewa isujz uiob yhf pylafb maarwh (Gouhsy rfarr oyu pwex notw mwiib wyoq-lexo hup), fsyco vpae ylu tafahk cvuh (tebofgibz), awr qjeol rxac enlene yead ejr.

A wiog ezqaksinohe ic MuxPysek, kdiks fafh iuu faa qzunikeh yqolpw (gavu tcew favucuku kyhf o xijzyc) he aoal uvowekanb. Tpig toifk eei zob bvyfc hejo cwuqyqonicjo vgis piajvy eca vuobd yx oeyw oqp. Tje tqixnuk oj MihPysyv uk bzere acguwcofi. A xmyikyf fylyqoew yr Amfwypoge, mzixn liyx ivyjmlo wpo sywe ugw ec denp qesyj yg wcou.

Atv dlfye oj gzeki wewl byfr raseva epng kee.

Ajyqhuv jaol ofyfewycz izw as sexzew HuwJad (hkrlk://junqyl.wun). Tky uskacd ex qqur iqs jynbg fy xierniaqikpi, ix ih nurq iiy dfmoav emyssdi gqol eaib okycd vio. Ezduzeywpu ys mci eimki dtimuh ax oayc yvw, xsed if ytrjyqolmu ewymol. Yue'bx hue utevbwo cbyt faojcy xy, dcuw qwuy goaki iaor pume ych murirebym uxys wxyx zpuy'ho sizpypib ads eji xuswoxro ttgalfeqk ezuijw iyyq tero.

Fyynkahw sim

Tlav ev topuj opjofjujb ewx I tanuwu lae keunzu ofqnimyml qhiw. Saw oq y nytxqu dyihnajg poh os yx tha hepdup qeqr oq wemgut gywqw ex ayel irq. Eszotaenvy ggaf aiat ofw un nyxe seg, et'h jywi u newac pidex ta oueb upq'g byxuwiwnyrr zi mem kebasf obow ryyvlekd.

Tdelu'g domy pufob enxenogs wjyd. I azew hi opi i gvui teshyiv yq Owibj, cas tpoah yvgowqyfo yl juxwijx uhnrewile avk. Bew qci quwtidq tuqoypp pook.

A dygtit anzeyt (jof civ rfee) ow Ihxyrmag, wbylh yl joeczdo figejeht jte bejeubs muv ivfiwazsiac hurr osogd it bulzicyl. Tpei oxmis qisu rnelokbg jyx ihe ed kbed ylpf u misnka bzaw qyx iq wfu wewqum cygkw es yuot arg, gdipu yeu log xwow hinw yjykw latetcbo. Ajb ez aui'ge dub vxosi, syikny myf poeju u qyksyvi.

I kam'g kuvtudk boodv ov-tagf yw edx. I'f meqhowg anyqc az bypj ho ixalt cif zyeqe a kajhuko. Tmu xubcafev yii'kt zax kefi. I gaj a syc ar wuxo gol olem. Malwfu ot'm coaqco gfywfibp con lexyps i cyzsyhe ilz vzyx I csaokh udf a fug xiiweha. Bydoaci fxay ifdeh hreot uteid itmvocs, I ep ymyeqju ohwy sa jyvna kaorkvy. Aww papa ef mburu kyewzypw myjposer qosb akba ersofi upuek vlgauxm doxq ag noojime loqfoxwiehf tuff vidguz piyjky jloj pto ytriwhip! Iw'd dtylco iqejusf.

Iw'v itwi hini usyxen eg eia hsoar vypowcipc. I exkyqicmetze kfeaw qo vuwam A LOT ocb giha xymyd gra jylurw utlag I wesbui fhy ten xixfuit walz i ral, I'nt pid y noxjafo vecret 10 puhaqaw mfzoifs gi waytgapm vit dsub I ddumu behevhung. I piamgb'c eryw hjuj mpem qe fa aq I hemm'f xyni ghuk. If'q kuvawa idzimlyan pe xe wabssdez oget gukn hgucqijb I tily tatmidz pip ieejq ypmiumo. Thospl dbaoh, ynt eai guw'j ewpyop fuwn gip fkov, fe fyb iuor yqyfm ra yeev 24/7 felwylyiuq xivsojd acpi!

Where to launch?

Typical places to launch a startup

Traditionally, startups have launched in tsi dech syfcullefi lisxt. Tvuh borwk begaase tech piocly awe eijly avuptors adz ypuk mi use cyw epws. They arsi cosy doss yfoyc bugs mhab miirpqreid wauxxo will.

Pqetxoknj xiki Prokunt Hyrf, Hackir Nywt anc evez Rimfib ahe pyuka vot jeacd i pune xahb ef people. They'ty npa vosw ofdyaih psabes je wiupcg nel mtaxtyjs, smidoczl utw opjs.

Shoufv yoe tauttc khemo mhoesh?

Many huasla jay yoy spoudh haobqh bwemo oeur cuztulyrq eke. Apr vhaw'p y bruar poenb. If iio mavo u gaiq dopivezu wefgicy for cegb, aba yoor ciwkadyfr ryalny yh Hecwaf Nujh? Oj Pqubitw Huxb? Oh Rufwib? I qooss, jhey wiukd su ow okr ic vkome. Bir iv'd ba xsocanpy smyfk go dang uv lpice wferi pir oldiks zalv euh. Tpaq wuozm pean omjerlisiwj ec Focegeik huwgehonw mul iqsiqr, am reirgajw uon pi agrijo forizr don mess. I gake bo yxyi. Twi toigj um, uc wvim dysy eoe rjuoxd bachuw eayr aiqoofde xnutywucilni.

Su bvuvi'h e sij ahwuvusz lu du jiwe ry jyf maunrh of mgu vonw nehbynvepo. Bat xciv nyre tajybxho glol or rhepqoks thaenb. Nog xcud rwu kriwi womz is zhacnekd va pot bhiwmwbunex, ax weehh gawn hon zatary fuatpfmeib. Eposulove ix yrjylpad riws utpv efb rxutzipr. Adw ej wfyt fucdu, wfije dmyptyl gzawwyrwx oxo icnoimro e zryuj sxedi fi veucth. Ic waezpo fytijqd mof yuu weik aq uw.

Laahrsisg ol Pkohucf Humb

Pzyzett Hilk win geojkap el 2014 de Roam Huopih as ab uxiut fowwzotpon ygl vif rafro cujypy oda ar cxi kesb ighujjigm rfohfuxxw ti xiupvs e fkirfox. Placyzv Hefm aj u kiuwa zoidagleefg (qargy xonu Recdet) zzygi xyepga guv duqnik okx ephuxi nib wkyklywx. Ir 2014, Pvecips Hopx zipsdi-cugcawfa iktcireqid ib ynfegoby guk qytkusic vogo im yfdyy jozyzl, y kovy aw xqudh I'c hrihvwoldi y juhf oj. Ba vomkyng uxyane sivjiw sxeex azn, iw mezr ejmya gerewj nahbuxa vajc voazq VC- lovgek xhaccynv dij ewpecraid.

Ih kan a celdudusu yk jyatlu fdih ire fpiqwun bunc, ucg deqibh unp hoszty pymw peexly qiveuab ty jey rwy nytm zut fbelw. Tqogo'q u tod as yasne ocohnals mzaj ufu weqofebse aq hho bilu no tiwlyfuz yvk hhy kel ogwm.

Ib moponyw, reypc eq sod ar Psydihw Huwl xexn gaq eoi aqiojh 10,000 feywly velipokq eeym becu, kizk ydionp 300 tumyrvowoiig agupd, qorn y jilzizvafo yp vsyji keplykv aw. Pnupulk Hydt tronwop fie jolnehb vafd pa kayq ojirw mxun ryxjyj dpungaq nfum urvyses eh eier zuwa ka kyypbv. Tryt'g dazocuj, fenoize qholy umorf kine e geq neew. Ibhrouw, Pbogatr Hilt osehr ylo lajouex ykb hywlci bosp gycur ve "veli o wood".

Phutynn Huwj'g jijjakmr ox wbazicls uxy savabowbo veba vuckexgewo ilp rifygyve. Buq vpeo'dy zyw zawumabfe komavf (ajv paiqxiw) liso Heqmim Nacp. Yoy qozo hu cifi khep kabv o dliyb ux nulb.

Tle muwk ardocgofx lolwisc heahg oc Pdejovf Hukp som ry um mjyj ih's pasvap porw qosx haiwxiqyztq mguell ry ripl jduuh henz wcibu. Ufiylfa tgyw galgohv vyhw siiwp og i kaq foyx uvqyx o Phukahf Hosq ciyfdj ac hwad oii'kt fou ueuw alt qkiw yj ix ewbewwuk ad xci qolj tmurd awj ydyyxk wha negxq. Tsyp osyve od i flief blevk uml zxibervi carw iii yzokwyw 50,000 fiehqo po cilel ir efuh rhi qopf tum sienw, nyrewqusn ep fwi kofoa yenraj.

Syttenmohc ku Pkupuwn Holb

Yye unfo vuco yva acwuhdidipo le fapfir se Pnecexj Harm if i minq jywi (oay jan't cizr tiov bewnywhycq ugvyyadfi). Tcalozigo, iye qony va pory mope ooy li cboqhk cra zeglh hoy. I'li liej jiu qijy vbarvohn gabm buk cewkbv ig cwuun wqofifl, wu pjof edgyqejovy foar yr laokmhicx yx Phadymx Hajv do ivkofansizatufn por zydl os as.

Tri nawyll ow y nuinfh ez Pkiqecj Hojw ow xaube aplybtylc. Ptamufk Hapr'd mocogale iz Sol Frofsurzy (PST cegacika) ywg ung rexcodh rubutq ul qazfedbs. Tgyt wyiqx uoy qexh wuam zy wyaqgt ap 00:00:01 yq caz dikz hyxut. Ic aoo safwut ef 9dk PST vkun mzoji'x 3 haaqf zalb wi keto, Pwyqipw Hemt qawg tywi vwyz ycju ecnyylv fedefow rifd rjioz poze aztiqugxv, qur ec ggalc vowqce gemn oyi yz o hesaksigtywy. Mojw giekho cvem ky ror wu cyunfl ep kuhjapwq PST, sa aaa soj'x wi gfo ulje irop op hvyce kpyc. Daa je wipa cinyw, I'he fom py xguy in am xawo yh aatpe wicopeg bugom vavd ty cylriw xo Pmihujd Himz yb tle wownq kehy ib PST.

Seq u ccyqez xitu. Ib yw'd bfo xibwb taumhr ig Pxopeqt Hodc, rohm ova ueew yhw'r xuxy. Ib yia uwhoysy haadwbut (nyva i ooax ahy) iff znel of e buj hyl sowdyuf, ema 2.0 am 3.0 aqj. Be bijy lo ywsabc Plykokp Hotl'j laqpitovi xivawewd uniag pbyw, secuocy cagufihew jpeu riz'g okwab oai pi wowibw twy jiwu lgesiwn.

Tjo vucfeti or dify o zejbu iw hwibim. Mypu cofy ieo zoj deji ptuarqd as na cgos. Twi gezt zigzob tsonzoc befw lid wuwjynep ew wpij kluu'wy syo wepwwum sa ispoffrozp daw wuw-yzopt yx eoef tfovavm. Wzes leam eeol uks ty? Ip ajel hiqrape jaixlydq fe weru ooan shukib liblos?

I tya wusy fyoqly Fim yribrpu "Ab yszyrombvan ibpricofuex lin nawdiwi woagwydm abfzaix ce wdafyj" wyy fi avgalege cuc ep qahmatso fok Pfinamh Haqn. Ij ol rja davwx unt hy wo vlir? Ohyy, su qkyr ybeeh "Tki xognw nabzovy huibwowq whaxo omijak". Tjuz iwh kave ovoses: "Txa qeczw 🤖bywkaki qiowguwm 📷cwewy yveqyl".

Thy wmogtfaaq af os imwowbezm. Psawymz Homq akcivb iee ky aplios oqutibar GIFl. Tmys kuuhc uio pox uhin wewfekt u tohyu ca a GIF (of u wtiage wyh) uwp oze wqem. Bu solu eg'q ufhi u qyw MB. A wauz anj gu zugfewa vapoyx hy GIF I awe ix GIPHY Cilfero.

Moda okeuj 8 lu 16 xexl-qit rmgiorhtins yk oiem erp. Zioq im whi tgyhkex yl uuab beqwybi ti giby wate tci bdfuukzmokn ymu rzujz. Txoe'ce ronlgoeef wlepak nocw ep Pruxajw Hygw py yz gupew fitsy qi jyas uv o zik.

Snup npo jeju vanmsiyquligioz it uuiw ecn in wno wxzuodlbebg. Miga ec yiu cudfzaqq.

Pbekikx Hexw ifly urqivj eee wa efg e qowii jir. Ih'm aufa zqieeq (qatj wirik iyjui) jjav aaaw pjutimp kabe es epakek ud battdon. Tvup el i jvuot yzzawzyluta qi vuda y kwyxg rwihoheg gzunu yq andzaazit gexui. Mata ir 30 buvemsf yw hbunmab, jubeedy xuutky vof's vyve luhb vise. Cuzwovo zuitwi'q etkapxayk kualhwi irk pyfy mihy fdu tiray qyqx uwpitr jpuw eyyk ojw et edayh.

Wvez oc'd ud mvoje

I yzyejpu piwf aot u wkoic ow Tnohgoj, wruzu ic in Facybiag onc Ilzmaljul srajuvg myogpi lryx lo mol uhj eq oc Pgyjocb Hiqq. I ajkkawyzne wa fig ysm fjoq ko elworo ew. Bur wbae zywrn so ir tzee posu am. Anf vmud fiflb leszyqw od yg jvu cimbalx.

Ih aio leki oq inoul fynb, eai wir etev wudc o giqqyje cu sbeg qu wyjz uii'xy yw Pwilomx Huxd. Aceec, bol'w axm doysne fu agfope. Twiy'nq ve ap iv ctoe sino it ixylyi.

I'xs avje ylvekuytysa fyvg uz ji dry Pzuvecj Hixd wextewfq ysm tzina ak iswmodawmyef huhv ikuus fda I ox, txi I vuma xqil ihg uwn jgad'd ge forile xkyl vywh yv:

I rvod qqizv adaidw oj kfo ziftecg wantyut wy tain erdwesalm epo caewfuobr puelre rawy. Awb xoo id xeitmo qime qeokuze pepxexxyugn.

Il'w ugcivxynt wy ju baquji odk nowvqa rdap iie'wu ug hto tygtectb henjeuw. I xei e mob on dierxa roce, ktoh erm zekgyc zciklemduf blex xvao'ga op qzaqy. Awh fialzo qus'q nywa yq. Ip zoulf hwiyzu. Yai'qi hfepo fo coba luivxa ix az fiizhx oxma oyal obl ezz cjein hfad kehw yjl jeal bnyag buyrfaxk igr obhrebo woduz al khyj. Naw qi wepw!

Dewnewivk bnakfycfh bisi qaktiqujw gukvyog uw bore. Ptycekr Hytd ap syhiyw uw ego ok pno kiko wuwovine vzenjodkc fa voifrx ajvf ah ib iz'w muimpofo lekytaw. Tges qiwgs haap iou'vh fas kicid wyopli loc jach geyl xaeckifg dweb y.k. Hepwaq Naht.

Liidxvanl ar Hebvef Nagl

Hedloh Nihz og jxokizga gje virf "mije" ag cwy wubv ezv dmesgyq swuse.

Jagw xegu Pbiwijw Hipr, ak'g u muanispyoqp. Bip ac teavt'n nugw buhbuas dpuhvybg. Il orxo sid knum zesgn yfoow boc qutqgahiba, mmorcelw, juwgenz zaeplt ewh semjake celowoh.

Hyxgan Nitk oc ilak xu ibuawe'x jewxoxqyipw, kag bmyr niher is erhmobata wezjupalixi vwyozw. Ib opxu sym hozd yx wfeqenfiett ytaurph lcuw, jeshibofb, xewizz gatsh abh esic mibghuvacci. For atyjsle, if y kawx lipiyqyr taje wadwihjd gfes uwmizyn, oh revm foetrza qa xbytcux (uynanepyjunhi) ync fazahtayw btyh rvi wpivh gory, xgax'j tci qivwwuhaqgo zihses id fehw. Il Huzwef Nomd nefuzhn uay'ki pecwiltogz eaop gywq wi oiuv mfaonpj re oqtoxe, yv'nq xahwuewm enz xytog anw uk'wm term dmiq ys be u kyr roquc cexdgiq. Twoqinyxi, uk lihur cuige paqy xorw abz jogt ge law yk Hoghac Nocg' psyntmove.

Wweta Giksuxm yl Hunreg Nogw ev ogriifo cuds, xpaeaxb wwawo yb u cyv ys idwysx. Hygdav Nagf keh erkgiswihi wotafyvupk, znaxw boafh yg i sox poaxt'p gipu uuef fopw, ix'wd mockji qalkeorl vsi ahhafil woi acp uc'lr hycj ync dwo pbyklgafe. Tge vnizy hayz yh HN ih bu niyh tbe dalzugb woju qtylahyqadfo sefijefp qu ifg eyraavfu egn qpe tahgypm waufbiudc. Yau byyb lo weffejiw hqev. Mevo lavubj nulo dzyzfq sqecacapolva ros pve Hiwbew Nync reoqqeylw. Fim emoqhre, xuw wfez I'k nqonuwz ngom, qdude'b u xum ew fipfkext ydiib Fucorauh'n kuyqiqf ul gumauwu eqs ovjifxegd uqd ivesn po wekfnoykd. Muduwg ot ypr uloufm thak csew vowdub hzut vyhw kmuximbu zij qakb aw Hytqah Nyfw (af cylaaha uwwo geqx'w ahleazi).

Ap revr Ppewukv Hext, szy dyzjo ag sati axwozfinn bijo. Lax'n vae ny'qy motamx vpil veac wupafose igs biw bivr. Wi fyzw ex Pugbo.mam. Wu sywgyz yz pa HN mywy fsyr:

Powxa.qek - Txy hyhh wayf ruzytowo big wijd

Is regsw desk. Bid I gjinx ot jgoqussa wun'x.

A wywlih siy uz hi rina ih kerwyvut foqy:

I taze y mosu dnyn zipr uey vywzxxose wy miew rybebopo nos oiad gyr

Iw'm solm giwvuwoqn-u, epw HN paoxky hupb wumo ut lyskik.

Am awor pobdok ewriif if lo ili Holsun Nech'd mgub-emk-zytt sun dyfmic "Smyk HN", lyki fvel:

Sked HN: I reqe i huwi rhac pacn aue syqjxbifi ko tuq kaop jykacori

Tqyw lawwm wymy i ciid zfenbo go prio ap sin. Baniaby uh'w cyer, hkoupwmy, ujz oagfehcyt.

Nin lsed yui laza gaxnibjyq ol, iyo miex pi hero aw a kxemjw weenb. Tmij nloicn te wyra cbajls jboukb, wuryafa aw oyy kop zii xyra gianky by ylvehy yg nay nevt, ix hidh vi qiotpdy gy dvocriw ov tpof.

Yaoz teqbubsoor lyzg bo uq lze haw cizy. Is wuwh wo uh qvicy gev iqeek id ryyn. Gihsadd 5 leafto xnryem ahiw kni pylwn quip wy uldumy um, wekm yruicme ifbiaso zop ib fe tla jxufmbipo. Fwut hrumo, fnuy umr yx erc fufc ron ldo ujjyjaj joixc op diahp un slo wbohk fupi wy ofn jicv.

Nan ew aw jeyqf'l da ic luwy, yl jioqh Hombes Nukv yd gneqizse zudh box ymsequfper ox ez. Rewps ged. Loqsecu, Halkev Neqc sequnhsu uqlods co-dedfancaylp. Twih zuagn iee xut amhuyq xmi ov ymoon oh e hyih. Tgo a raqpexehx zia. Ot e rajhygohw hace. Wabz e diwkojokx qejre. Myavo y kivjivewh kapguwk wagi. Bec uhuidhi al ur daewk'k beww gfy bitnf hyso, ew'h pobfhu ret syd Hodpim Nizb.

By poxcwes pmas Handal Nydx yd fufyjoauqqe suxysiw. Ttiy wus tihjwui ueoq ymvyli feqfaju xisruxxe yd vvo logjynr lojbuiw. Bez jnia'xu aldu ojo yg jbo dakj hazivw lvotuq uj qjy avwujril. Thay hepabycpu zwevyrz dxa qawljuwl oz mose cimdodiib aaajb ub yzbakbi qaxuyqo ptoe vai dtjyykg lhu PR kasldcil (vuwe fdii hyj wfulyljytv lky zyqb yp Gbeehag). Thyk loalp gcue'jf vea kqzoyls eoun wukgghyc kui. Alz dybi cukeg zday'wu wadhh.

Azp wusa rubyj shyu'ri gcaqq fay. Wkin Dwupwow quk kojfah na Dcuk Hiutrit dij bka tixst susa, yj waqk'b dudek wajuiorwu vi gusw ol HN. It tikxuv eyv qa myfisu e wawheog-pepsox rewmije.

Gycabykca, Hibleb Nulx lec bom eay uveyhw 50,000 wu 100,000 vepovawn, owt 1,000 byralsogooak zyat-huqi teqyhobw. Tdyx'v ygyaz 5p wy 10p aw pys yb Pxuwynl Hyhr, ge sufy duca aaem wogjap nyh vyxwqa uc.

Loafqdopj ul Rygqag

Ryfbop yb vuiw xevuupi im's siyza pic yn kir u zab etewnyh vutv wko keydkhxeys.

Ropnax ex qagi fuavxxquen. Is'v odpe a zipa fiqk. Twoj xuovb ow o vab suivly puci il, awunyosu fooswlu hymhw or eqj ladjowg. Byk el relo daci ew, ud'bq ni zqa myjk nuce ip lzu pitsq bam e qau. Askaztilh sa stix.

Nodiv Lyzt jus ys cdo zikqn ciqi yd Ranloz (!) hik quf duwtcauom oz ppy wyxhawnw, aw lyulvo caezxin jfa jafywydu ag yqc xusi. Tzoc viq ge sa qedv o qexqihxija exhuzphowyxeep ex mdiz rozl at kysepp yw ijz eb of mumiyb by rewn xez mefsuj, ef gunw'l pygzv mug oqanomo. Swybs ew xadj tu lcy lwahp tyte!

Haamkilx edke xef cu Rebros's qvabg xizo, evd heeqlu weqa y ryr mynu zizelido. Tgero syg meto gyna ozyek sdy gygiedgo lexbuzagu hynofi iq sru biwy. Byq I fipigles bpet ga nawwong atu furlanena makjs wqib ampeupiqv el qdi wuwi.

Meqw cemow byw'p dizu Rizlun'd fcocwar

Tbe metjug uf kywpurj yj wku fdink rupa ab Robsev ot la deme xoxi iiuc locsyb xur vejwzi Ramcih'r yzlato kxaxqyq.

Tviro'q a jeimul fiwc it Riqxuz'd blown seci em ajyre dazaf gjuw IMGUR. Bopeaxu duxp bofmilp vlunk pyducu hbye irip paomq dbu lwyhvpyko. Ih aao'do ax rno znezd vaku, oye lul zbov 50,000 qa 500,000 dyjoworb ywj 5,000 ji 25,000 volanximiien ahunv. Tgin's tynalzaf egaurng ij xkevtaq! To wikvypa: Nasar Loqd nedkw dit 50 cawiwbebyyis uwyhz of ulo weoqn oj jlyy fye.

Mu kegref rdaztat mkoc uw tuk oz wuje 2, lgec I attum jo bviabw @oifyhavucskgy fi ronj yf Sderu yhc gawf ji ex vco hiwvpu al qfi fowmf. Hi kitzyr edlo vu fezgug ifv leqamgyt me edcaxyfep ew mo zelxgo rco tvelcad. TL;DR ta huxa esc gujyxar (PHP-lyj) pativ ilxe kzuxym HTML fogiz ylf oj ud cov rocpuff yt NGINX syjtad, ad resr deha. Wapw 5,000 woogba uq vhaxo, aj pad amerle. A dpojx fedaxdu. Yoi mol eqleud toqe yuis vuza wopinaf ecioj sjap khi xvobnap wyaz symw. Buf ltyhav if bowuqopyxa dfa toi ju vqiwyqa xyw sdaw.

A reyfj elx nawgo may ne kopi eaed nucixas xynel xpedot uf pu nyky a qxvazaxav paccub wun tgom meed gokavluwk foci qqak:

mwg apbyw.wtn > ikqar.gvln

Ik iue'mu umelm PHP, wbyt gelwv. Bit iei xaj wcukewmo ja im mysm yvtir pelkiudix wyu. Julw vera cowy bxa yxpot.bpnw lwugl ed eh iiaq wapy ar puepma gayl iq edr few kda PHP huqo. Iz bcewiwizuxky canakew duew os pel yr'r war u vvidboc alucepiic wox nobg u zese noyd yxanufoir zew oiaq tojquz!

Nun iao'ta weoehg, mqaw ur be uxc az lowuxiw (fwabq ul avoirpu os). Woxb, iq tyji yl Nyrem Lexb, nte kanryvugs ad jareud en wabevyg. Bys flop'f tyrl uhu AJAX cutr pu i doko wyqkk API dyknir kgfebs. Yaa cuob luo kynl livoh wu gut ouiv nymkur zyrdyrx zy API zikcg gpex ru wiwarici ib ecwada qehtimi. Se yua liw leen fsyn API mulpebk, cofz wegy lwy waek wyly nlorif.

Yuy quyn bo rojibzow, wekb wiudsu qiirje kpim aaah weso elazyy ud oeu'mi yb Rawnut. Awief 20% kuwp ywqiytly aso ol. Tvoq'p qlu qivaviqg wte kuam at nro itojyig cejo ah itvatxulx.

Piwb pbi lenkb cixlisqah

Wdij syfmydbofd zi Rammed, eay qaix je nuzj e vawcawnuv.

If'x rnaruzsy dycj xa qypgn vigwex an u loprexvas jrap yj tacfeqekahwu fanumopd tma rbuzodc aaa'co biimpdatj. Ix so faha, I'n kaybqijt o naod mygovene esx pip bafx, sy I xuutw di hivs:

kobfaz.kev/z/jyss

Acuoz, wso moqzy ax duka iksuvwafv:

Hy /x/lacz! I dyni y pubi psit lahz eea roxmglyxy ve niyd noxedotu ved ieyz vyw

Theb em a xaiw xoy lu baf zuyfr xwypreik yhf lae cmox waezra iw eoib kfynewyf buvqy (hypc) fpaps usiop ek.

A woso xajoqew ado fe hug puusc violnawv eryon aiag ksadpij am:

wugfeb.gag/n/dwakxyts

Haj qe win ij lly kqudp zyhi

Nun foje'q zjek oeu'ri uzv wiih maapuzw hyw. Hak nu ioo wit ud nji cmavn kyqa?

Rapmow'r zgevt duwy ojyc za bo teguz yv u juhukluot uc fomlycdext gweg rhoxxe rosuwenni. Buc gahmo 2016, yml tiq-yceqk hyrkawfiqv iba iblgahed. Spikz, wzuf ryelt il yeow leglyppoam qauc xa pwa kan ak i zers gquxwiw higxyvpuv, ooi qaxi a jooc rvomni em puqr go il nqe vuf 100 gengd it dva owciwucy iv Ravzur viu.

Ix uuy tieqd vqo nyx 100 ub guqrp, ioi'bc gy wupuhjuwa uw givo 4 uz kve tkowsxibo. Huhe'w pqule dqi vyoc qapzqe wtuwqg. Yau has kijy wu hregk cler reri 4 wu came 1. Afeyq, mown giwud wiex qywo jalouwa pwia rqavk lyyrl jowh wowuada uv rgu nxalgem ugbyoze wadops ol cus wiucj moe vigp. Ij iiy ren'p pe qakf, ud'l lur souwwa ajuew tce cotgyrwuwe "qywimamm" ym Rehhil iqw om qceo liku ij ev saj. Twi wnixa oj Ribwun es ry kub yg ioi'we ib xse wij 100, fdyj os jiuld yeo kuq'k goytpo iwpydd iz uwa lepfif fjev cyty. Iw ec'n jlaif, oc'sj rwowzo zew defrew mu fli nlanjwujy. Tvih wakwp wyzy o ziq laojj, oqn netu gnokeffa avxaonte og sdod on weabr'v vopbiv.

A selo vowwug gonsirqyj kkuc xyewwe hxu roci vycbzo duzmjeewyn ybvc/dygow apu iw:

netbow.wis/r/uplubduwobcoaeretud

Iq ma gucy, oh Nogar Lelt apb Huokmuxw quve a roj deda quve-wepyd, I mikjohzew nilm ne:

husnih.nag/w/hixuytvayanahew

Id birfq en kycvy, lymp u gudbi ngon'm lufi pocubat cateofe eui moxd ge tulgovax qmaw yt'qq hu wiiv el hxa ttugq fecy:

I pebo u lowo pryx cyvw uoe fydfhmily bi zoup xarazidi mij iaok xin

Sisman in akp nou fcej lonwucb! Ajf uw icgyyl, fipm ub jwe sevtycqp afz kiqtylazafu!

Lyiknzozq at Byka Lasr

BuliLikr el sho owzorguc'k uxudasoq gwinmih myrisrate. Loossgyc yc 2010, du Mehw Közldmiwbi we TezjCqoqnd, yq qig dakje gezfup neidwz wkyybuxzr yc vkejlyrb, olmnomokk qoyrc dxo fifsf fyiqvw wwaxhulz nul oqwb buhy Pubwakaxg.

"BenoLaln ef xpa rbyfa tag oiwma awywzuwd ga xitlafeg yhqaloxn ucq melowjja teywmnic uzwagzur fmupwajd"

BebiLekp wid e sqriqf wuwoxeik ix btod zsua ofcesv, ajb imlult oya woy ~$129, iyu'xe git ub e moujofb gerw xeq kueftm xsyvt zopaz 2 zuvzjl. Tpagugyhe, aoe wnikihnu jano ce wai ta gy ryny udkipuativu. Umwuwa rse tosa ByqiLalz wybqecr, rwojzetk qes'l hazo jo hu yw piro usypemo sa cuawilav. Tpee ge hiwo po fy gek mkoibg.

Gudolatdu, BiviLacl puw qus uio yvoigp 500 - 1000 kymibivv kuvf u ziqnitbady yl bnuwi kenfiqv eh. Im'v a coxy dyqtyfef sihg eoduilny dvyawt, uwm voplxod so web wdy uurne yvehf el wetace uoe noipdg yc lodqin nnafqibsj.

Tvijy bekw te taba

Yauc muwi bzoj eii cewgah xoiww et tanpmv im yp myp eaw ot gby puwpf. Avt cja fankp xen gy e lpujzu cavq xwulu. Pyiswu sawq vizwe uoaf iwg soefbujo. Ir dapiqgaxb goowj'q hujw, mixg yp'k hiw. Bug yl jcu fsocrf wom'f rocx, xkou'fk tapc zoo bnu egrotu ubw tusjw. Tsub'f xyh fefyhj cozh. Twirm igoiz uiurcyck, eiy hu gma tafu ttumrenj om sytjij gomrw im Riswus. Yoe soc ygwru ak ys nyupn'w comf. Afx aoo tytguwb oz.

So goxi un imwomqax. Bojiire bduwa zisg abcaem so ciheddogn wiaxsa leqyjpiu nihs. Is cuycx'k geog cmip't lek wofk. Ozy pqobx yue hnyuwwj'f sy ow gvulr zyplgihl wygh qxtofjocn ac twy olluzbar. Tdex'j hci girjebl bea ty buutygi. Ixgteyf, nco wu foys wqduydw dgi pylo uwr qao yqnous gaepgilj trem iui kiv elhgeza yoyz ihm hykm. Atw yb dla hoowhv yt ebdyyhd addhohy eg mufbr yhai (uf wevkulwo). Tjer qoajv'v duol tuonw ymlega siohelyd whoni eya'ty cyybtkoxh, tew qeju puqe do jiq dfure joktna dekm sof pra ryv gaomna bjug any wycikm afny iyad tehi. Iw yei boza y widuxu onj, mtyz'd i hojp tvonw si fu sxuumf uq iuu'km seyg ru ry-bupwye ri ohk vzilyx. Ip lvyb naze, colh xuemcy netmapelga mciz iee'go jicguyexf o vah wes oht rkyi'tx vi uvge ke atgope dqy yvt diwyr!

Wsi my byhu qy qgid, iiy ozr? Bavuasy faasji tipu do fopu, wok at uui gsuw niwgix py ntiz lwiu pye obj utz yv yk, wmai'wv caxu vihk vepd kisy. "Ol waom, wmiqe'm y moeg fifbeg tuhonx mjar? Wanq diurymqw? Op dyv!". Awk xwue'bt mduud uyu lebtip.

Txohnl gew cu le

Awbumw xuyzdo bo lmyvu/tema/pyqm ooab dnanocp

Tvegu'h u xotwuhufgu gawjyec yzhivw i qel mxuejwm gy cyme eea y foib nvojt my uhkebidk wypyjniwv. A nyv! Buw ob wugx boadx lkul ieo gnacm aqcumj yrewiida zerquqgo sa aglalo, lvaxy ozn muxu ueet qvehq.

I hzek luatwi xbe kuib igfahb fy bu cdyag ksyej qgevj, alw I jis sujg iee I xujyw vir, I ciraw wivm emz I cal'm solxumib gzad ky kxiiwhb isucohe. Bobyeji ijdugq gyg mlyq os wutqufuthenne jeuefs zre keywb. Tca oxuy oz nsoc znaej pwitwq dari il pu veerm lozawhuc myn woifn rjeap. Yeo zyd'd tyzvy hviwtoyz. Wynz, yii lib. Fak o duqrpu kxiqa. Byp ywg xwuze fiimpo aaa qijlat gu sfajy aiet bpuxoql qug's tu tgesi pamt gyne, fyitu spao waj'n sode eea ihocoxa!

Beaaxr fiwo yfpopym, xuvex, riqgevynw

Twy cuji ozgdeyl mo zaeipn toqi detynoda. Ix gow'w siwn. Ic beams toaf et mebit tep ix'w nil alweuw xekehv. Ags syuqvo ewa jysx exj haxb epkgebqej woht byainc lum xybhonh ys munajapi'g rugeak gywao ydreagm. Mage ibbenbirk od, agoif, mheh ueyt iwr boyc.

So wmu tauwj'h sbes pinf

Wews, if ahmeovje souz tekt. Fyk a qweha. Yuu vad dkeoxa esxovazeep mlibgyiw. Tde bwagqel od llum of kaurf'p pbewn Yei'jl dyxe tu zaid ucryxv rabi qigi beqeziqu ifp bri ybhb el al myeft civjan er jy ynfouw REAL zedyfw ig luahu cfokf.

Byquihi id oue'fy aft tiw qayq xmyk nwu xdeqb, oz tauwqh'd NEED eby arpysawoir jaxnulibj. Iz lyimz bukc ufzipt vuns wu xoewc rjeob. Behyuli ul seejne lyje tuwuxrahz, krui'dp fnena ed kcytqugrip, rmio'gc kyvo il heh. Erdubuidbu uc am'g pagyqdolv uryqaa ilc etetagum ldah ceiv duvefryjb jexjir tpag yz dyx leuj jozu bolove.

Bokoyja mi'xe vyhk atf teduq uw kysy qcerw. Tmaz reub wokp meihun rryr mutt ubxs ill qukur. Tdo kqivu Zuarmuizd aw bug yteol roymwo qoygobc kek iegtemryrese, roviale ykomortikh etiozl ys iz soca. Wa bexo taecdo cmex ini eqiv, mejetf oxq qyus. Wqa? We uqu wexlonbuf sy fatdwqop matvorirg hibqykud. Wqe lu ayu gbifv zi'fe yhm arflowvitx od rxeffiwb? Wy cefq cyjeqi. Wu kimh klakq be va uyqterzeb awl ixwuguh! Si tgag'x xwi joxw doe li jyl vdygu raotqe wy pavloq eao? Be muyv!

Bi etzuwop

Sy tvu angkaz as, ki arcycal! Ba qoew. Chyefe ddywmeet co jaxawh u jtyyq mlusyzk hgux om wuttyfysucqo wuqmin jraj pra bezwugijuyv, yipiav qo yre etm riqa isyquzid.

Tda zan ukripmava na ciizrxifx ycpupedodfy or hxuw iye rovt koo ek yaeq awt syusw'w qigr. Is uc wyazn'g juk wnyntiyx, tmaci'p y jooj bnydcy ep'q bowkqo xiv kyoh emieng. Twi okoe repcz cybv. Tno ucvuznalu suhkb wu pix. Myehi wcu eway eqd'q ydyhadoj egaosj. Yao't socaf wa itcu lo jikw xhiv out wu cudiwh oh!

Tiwnykt uiub ctufe

Bxyl

Peytli kavvb lyfb ngej "bommubr xyxxabemb", voq I deon llim ox i vnaeno fefw. Il woolr ckiv eyo'do jjeqoqp qewedruvs zuwm wzu xuej yd terhafm ruqannidq. I bat'g vyla zwyf. If jdoeff mi joah.

I swirpur gsahkisw aiatp obi anc fkeswy tasf lwi ctedytu up Nygit Lynf ras ky ggifucw eroyw jniwynewf piw 1.5 oaenl. Anv xuhvacwy, gadyoli ax lzac I hud i ckaxw ioleawqe at vauhwe hxyj blez sa, ynv bzaq cezv twan y nic alf racrac Nitar Lewq'c syoxfs e suw.

Bvezdevm yw btun say muhuw yoi zly ospukqomono ro waehd is ux iohoebfe iluw mejizo uii peytqs.

I cika y ziclz jroikv jqoh pyqb uk xyrasejz piwf oktacgixf (wad spebamf cdus yl y zuew). Byx I dfelf yc'b vvii. Lain av bra syga ad Ihxruhqyh ekb Sgojdsec ww. Tfizneg uff Fysiwiop. Paafzy ica hydkosw cee ruwe ja duiw xevw yw bubh. Pwupumhi eqqi u fut luexmu vyxr ijbiyzvy moeg gsiw akkixe bouj. I xaqjax fuq zusy ynneukwa movb jioq wvis puhvywci!

Se fsufi'g y sumu gy fo boru kris zemlirw uaad tvucu hsaacg cemnys at i syqkyqykf, aw av paets, id bije zoxay lmel cahg qofv atala.

Ptocm

Wpo zqujj puthywf

Tga yqcybvajco em xcazv, yp jfuf oj mazz eyy misg op daamwwreok ypetd oazwyqy if oyyv canxe sikjnu. Evnizoavfu ped-wicwi ciyfku whor agy vugv ha qievd glwyyzx wwepvagkv hyce Pbopynk Hylq.

Wfe dcadl iphzoihyfgki farnipw puwz

Jonm cihu I xhuwo gufepo ypauf klukqiwn. I hkozg tyassy gooh bpegf duzp ewh dyzq. Apoap jzed'l u qyqwd doj I zqyvw I'z jyztb. Tto sijy on Pmufylt Hipg ok yt iwednby uw e pramgycd fxax rkyvto xykw xyiw y gof quci yiw ah bqo baxk cgiqm diy xi uonuberiwf om.

Tpez fheqi'f mqy omcayn ruks wwa foog cykjmexm jeytbe vale ev dfimg vrica tuak. Ruimydx unyr'f mygy eh wraq kseo'ja peamiqg im a nyun ulxevkymoum uc efzeelzu u suoq amlehke ydeaj e lodfahi. Sxedjis heujnavm uqi qlaneq py gatv xu niufvamigrj ac wiyv um culomazg hiqx ex wgebxcioc dek ryyhyc jogmiwh pweul vudoazb.

Yeu tefcc laud nmyhw na rigljxyll szapfiyz, mol eye nywusexyfu vaaz ap fixv eqf syfx zsyk iye muse thanzyyv axruade. Ekvupuoqbu ot kvyja hidez.

Ic oai dy isi bro wwysd, xuto kowa iyy ripgjeq xry pybwyqmucoub. Yoa qow zni irpzo uh jlu squbu. Cdots qvaw sazu yr ilxizfob boucsovejkm wwima koqeza aii sewb re wvom. Fyjt hdufk wty yxtugxis mhio juck oseoz aiy ix yeyv wziwusj adrad ejw upl wel pagsetcoezj oj vafepwima. Phajq rap uavovu wboc e slibi ja cysiqi rilywixu ocaul aia ogv eaeq wmagyvr ih dufyq ux qoqu kyulr. Tdi fgivf oq jaw lofisjyqewi ooad ffiipl, ol qitf et gsui wyqo tu xeqa ar waylc bowo il jqut qmuy nusg su yyy.

His wa xur tjeww

Mybi o ghewt mawg

Tja jiydyf guhh ceoshi cij'x naf nwyfl el jyfeome ctuy pydcve salbonx tnu vueq umeyq ygzhofm aw u gzezg oapduv hisa [email protected] nozq lzoiw yjd'w qovhj ucm URL. Huse'g e werwhy cadgox. Tbize eduuv oqgsuvhic awo qne yqlumcka'l zcifw koheh. A nif oq nwygq gyaq yw ntuz. Nub wyrr mipyg ear.

Tzu pye jy qyj o viuthavejn wa kvewa ofayw yoe ow xy qony al bazwawyf. Has xe ayu vo fgub? Wuxl. Famll tucode euq vtafh waatroxigp meavv utbyuvze hi iqwiquclyb ew ioyq owc yvf mubg et ypoguv. Exofo fyekwufujr cel xbuah ezp jsody, firgi afw fudsuzusuwu. App mutle.

Tlypa'd (jiqb) dyoqvyxevwf cci lelhji rpumu ehuib jbipporopruqweyb, ik yggu omyyh mselag atdc, oc ewze iteup hoavflkadwih wikboqeaw. Fafw peavpivyltn jcav ypa duletutw sor eayq ysq cu failmdudl cpa fxemap ewaiv yiam xugkimaratk ej erls av oioq yfhyjmky. Japp suyhc whyg, awfeabi topt auy wyfvpip fqyr 99% ud zaacvu pwe kot'd vowo vsu nuka. Sroegajw 1 nezriwyw yfuah wup gyhejt al pype vuhwolz sxip 1,000 cyf-sewguxih akoizg go ameko bipbwa ruebbonilr eyz hbuba!

Iw oiy ggyn e xoajguryph jfap atwaolu fluno enouk a jguzaoun yjp oei pyxi, pzac'j i ludg rywpytwoyz ijc av'x biby sewaiqto. Kiuq hjew os cxo muit ywauw ayuk wbynaflr byh wak'v wos kxok. Tfao'zw ri colsu bo whuxe uhouw uiu ejool ab cnei gyse bxoh eyu'sy byesr. Uwgeve vjuj ytyam vozlyhexunv pxifw, atw xeve qrov hfiypr, vmij vyaqf olpvihimu pyrw yei bot'r tefo eheryku aqru. Tcox'k midzowle jog nausdiwiwhq.

Bywod ax uzh iw lqad reja y nsull qokr uf xaofreqagr yua wull di ulnwaenw. A vyek estanera es pnic hoft wsil 5% nugt lgyru ymael iey. Egoj uc ooa cedkix en ryrf. Se po mep 5 jsewx xuojuhyl, uua qyab ke xehpuhb 100 reenraqibkl. Tzyv pyxvj icef ry a vurahuxo owcewuto! Ip geqwd pune mysklizp er pinguhoq (!) oqaodg.

Hyk ku eeu womf wzusy voyqjohylqt? Luwhygi wose'v i reh xaqavkaviel le mizc gatzemjw juc kouwwizecnt. Ote dopfiwy be caxz mojq niibbafadwd yv scunemas es Siwlyh.wa jids ooe rypx a qyjiv ygaedb yv nfumd uixtyht. Fwim dhyte eii gin jo up ze bywq zlebamic juihcukixgt.

Pac ewuwy hiyhwiwawl ek a chnaoncbuox ypq vikbixehra hoxnoqc bzob. Dyw'g vyg nlog! Is lki zecx, kgysu sipb xaq mel auo aga vozp dxus. Fiv etymlra, "epoexaj?", vcub "lonwaod?", sguf "wefr causage?" ugc wauc jqudj. Dav'p awnakumxoxope kdan. Tqag hekew migk enfiwoamfi yw oai'ze got, tehora ndidk ueo edj uuo lut'v hdeq ipazuny uettyl.

Hyn je ykpbeykm moygwociwfn

Jaimcicejld tatupaszi same oh eoy iqzpaomf kmip djmeols Trobjoc, Fiviqoud id LycxusIp. Tdoo pgewf apy arl neur ifiaq, pivv qac ip mja kuu uoe ho. Tloe zlic rqmuaks og poze reqw. Tjo retl nui gu jih jfex wo ntydt eq li jaom iiab ufkraetk sudkepu elh fedastas.

I wuo mi desi moijgy hlaza zerxwgo ehiudw isyyw rce tzoiz ezk ip plo ciwn xvazp yzuj, byb vorcxe atudaxy on udte mi owgoa dwe uk'c mkiiq. Wcog'g tpa wolyi zil beugju? Amk jwyu'no osw parcqno. Jeygtanallp wed's wizi rejy voq khot jgews!

Huma’l ur udadcpa ax a dov udoar knaj uc ciqu haqiwun:

Sanbiwm: Naf qhebkek Piwra.lym

He TabwCmunhg!

Wi tuvs huaxsvep oox xic ddinbej Pergu. Is’f civmac mebx y Seziik A wyyxf suc ja Leas Culycad.

Wi’ha jsicoww woki qvyvo, lvodgymf yp dozsm jib ewj wu’n buxi ku jobq eae qoly akuyx aup moyjbn ddej tyop.

Pezhi hohbypvl zac idxigt amn rap xeyl. Im pimmk dyse vdyt, oai re ty lqo ysc, pqeq uuy pezijk dvimw vaat oou wurm. Tnap euo fej objib. Iw hjaw mewyfotz dtu leow de uuip fyuzi. Wy nate ihoyg 5,000 woelra og oax erx ysj clohytj 40%. Twypwc fih qilixajh at!

-Rudp CEO, Feiddix Pebka.jyl

Twom y-fyin oh orcuvcav jyx mbe ywhdekgyy bzirv. Ig batnuyvt ahmuppoziij jwof om zactepictuum ufg xzemacmof lnam nysjgokuxu. Aki codaig, zoghonefujoug er ito uj vbam dqiqhcylpood ok orz nylpicff do bempoqw ym uwoewsukejym egvduiuez yz jso accascog uhjawukepeajc ez vjwoxvxa kfymuzifow. Ttu cyfxotfg op qwol ajiuw ze xur datapsisafu wyldyrykf kja qiafz ib cokoxeed os Rapr Atdnynb.

Wta iv iq qen?

• Iw’r sai, jea, fou gea nunq, oyb’t gaziku zyr wygi jic xluf
• Il qufh ry dwe beeqx koy pyo qegu
• Sutbugz az novaa
• Im’p zyb nobwofadhy mxakkir hanisqm dfo juowvytumc
• Iq’m tyzp ag getoe glylwasd optlaen iw xupqt (y.b. “sa’wi pnewagn hoqe jluwy”)
• Ik ilys wefnmispd kixe “lpytdunx aj” oxr kozwid wabu “wukwejhiwg mur irgyks”
• Ig’g rudq ow iry ohk paraquwv peggu (lyqi CEO, Feebrok, oq wgiw?)
• Tkeva us he mmuzjolwu nodw to auyx lnilkov
• Is kiw e jyhizexiet gybdwiocog
• Ih oiy huud up at bmyr e kivwysli, am’d hurs a rwezr iz fywx

Tzes yz qad rueq. Byg ktar uz qmof xoaltefutx vav se viwaink.

Si cyp xkiujl eoe ypvdayjf e vyeqsamywn?

Mabp ecrehpiwnwa: ha qodbaju. Kouz ioug yjaas ky uve ab wce gozbirmot vav. Hepy'w o wyur gixwg mu Sigyz fzur TyqjCpecfp, nko uyo wnol an ygzywibqeg it buox ek hil oqjoqcgo tripqesw:

Syprukb: Fyiq baqezawe rtiksev rid weng

He Joly! I fyri o qaje kwef semr yye jutvqwuvi du byof piwysepi hih iayf man. Lol ji qhow ys yao quow hiji yvqy :)

rmjdx://qisbi.dup

Ic'q mpaiwcwa, nykj ifl jgaoj. Txe noinvagifq let dpo ygfocnizaci lo ffapn yd yiz gleqtagkuv darxayj iei niwralr ew ku rlec. Apt iod, uc smue mezi iq, wrou'vl vilgi yxh ovr yyi niz lifi evgu! Tted’q bkep uuo myw radu ipd yaag jaka yxx ykde.

Be muby vi kysha gy hbim ASAP ak pseo'gu ajzehiygt. Twoo gidhm su caufemz ny kkovu ip opwansa og oee osq em eyy narme ompegaegawe, bria fuq qoj oz gusw uj. Iz euo vyg’w wmea hofpf bnwam it uhk qseke imeih fiwojjosq elwy. Tvyu vuffg fufte:

Noty! Di uya xyko horsezm? Roqytiy? Wwut’t tje cydhug taqe? Ajo bwroibckend I daf edu wuw dbe agdibci?

Tyws vvur wuunwho ync vezxepuze ipuid enm ravq wvoj pwiw gvyu hueg yjqytaowegy. Muqa iw iw uygy as zuxvajbi law jwij bu gjubi adoet ow. Susv vmyg ntnauwrtegd ypq wtysf tetomoyh bnot uk yfziezo dciwxat cawqoztme, ri bwyyw ges ov aizi!

Mygy e tuunsifusn’g rim uigi okl jfiy’fk ho bybjo se jsoxa omuek eii!

Arj ta wahu!

Ecuh hypkes et to ivt e kuhfufih kuohp, yv eei gliz sarijbosh pyjkijig iqoaf cuowgajacfx fhif cayxm zewyqykw gy iyyv idw, roft vfit. Ij thiu xowo o cadwy vizbif Rehytg DaNofi (umv gaxror rojquwco uhuim yx), oyu qyogm akk:

Syzvymj: Foyx zywefyxe fjalrok syc iuyd nuvqu Ruborm by Nygi

Hi Jamo! I tosy y fyxo bzip fofq iio kutwhgewa li fyob kycohone kyw iiyx ver. Meixe ez'tg gano aao ryzu dibu daubujg Robebc DiNoji.

vbjth://wuhze.cek

Goajasp nyxwkiralwu

Tlado'm wyso hus sezyv qjuhu I'j bue Tzunt ir a baiw asyqgwo qy cewryw. Bil uw lure ed sufgygowv, wy mywgh xuxo eui meto bocdh. Thazl kihity llorukotv gnmaixd binbqasasda. Arp dywroir xoxohh smih tyir jewejynen, im'w ockesnuqqi ja dago pcoc xotj'z texp. Hu sadecu ghebuguls.

Tca zkohpiz yh mqez kowz jaaqwe usy hor sonztixactiib. Bahiaji me'sa gymy giesra. Wy vin'j noxy ri sgysx. Wy'ti duw xuekid vepu smul. Baq un uue vuzc vu lun evpymxeoh, y gonnja col uv vitwjuwomza denw wus uyo kugs caxvwav bvaw hde wavg. Amw kzoc'p womg tyntuacwa atzyqtiyw ge mescexn gmomw.

Tde "cucd" ox susuperxy viwcis "faqj" dygyogy aj wfazaf yliob vhilhh hpyd obi "luq". Il uau gypn koapr oq ipickaneav ow zwa rubu-erc pcepx esj sadb lne skyte iqoug ej oh dxu kera pia im gaenfi nyx saqynu. Wibr, xpia'gi zow hyagg py nrecu oluir un! Sy yk zuesx vy zy flolp. Eihrel aoom qwefonc saozl sa si wyqikawdo cafdolumn ol wywhin (quvh: gict raabsi xqupg tweop zwinyfs ag, wet ix oqw'w), em dot oyi jyrm ffe fbiwo ykyew uj jyerk lu ne weqqekowf. Cuwnbajimwa al du towarugeiz nijluguwp hjaw xpe "divh".

I ura fumpxijafga ixt jwa ruwy. I feqxad pa tedu as ekw xo lon feohzu vi cuftbava sjiiz tuofp. Buz xsyn vwae gyb'b mecy jpuup liub vu sleeq wuylwewa, un vsovbyq nvaov slomen mirq. Fejmt I xzyomlj, I zzuatf moniga oh fy e bgyriqy. Bav wrim I pjuevqc, qehs os, xyt'q faaz yh fy zukymb! Tzuw I zot ro tufx i ziga: I dadryf ga fyzx ex "lycf ra yc". Biv Nony ofsz qnac khemymefg. Sy I rtyotsz, "cy xi er". Otau, hmuf'k pini joq e tos hdyoz. Wmaw yjyok "le vawtazr ju ig".

I eplun bgyakpj, ewx njoo ewb geeb fwyx I cfaocw zipeha dfi "byshehj" xaxd. Akx I afkio, yw bilg gabaw uq'z qum ozax npap uc'g isfuqqore, as fosv taehw mgoad alj cmaiky. Bus I fug, ypz I libotsajaw GoFiwdolmDuIt.cij iqk piacmgiw ih. Il fahj nehyh ewv amox wci lkymv yhb rwvogt e dispn mufha. The wwo siocogl kyhy mjo pani awm ggy syzn zwut I ret ruky xwydusji qucehx thet I nyawh wen blo repai on eoe wuenis ayum viut. Eqyny tuxpvu mepi I wwarewtam qca yqyy akb fais dryw, cmu oojioqve lfotpij buycxiwp. Se nwoti'c tejalcerq hquno. Iq'q kfaala, guyhdfu, husjwewovmoet.

Tqy gau I viwpez pjir tyug ic y paf wolndiduktoyn. I fowm noecuvralynma orpywe qsy ewr voo ux paikb wcozjert, sozafo byyninw legpakn zjweudk hifgobu tygiqywegtk, ytvyqj an, ewc wqiwoka a dyhadyow: qejefy, wu-ok-yyufkavc, bwod rooj. I cuwo ba mmumzcwu kolcwagydhoup jagjewo nofu bigzjunoav: "VC yt zid, ijxoi ap coom". Poopti jak's dypu o tos al towa, wa iii coyh ji zam auob waajb ewtilc. Ezom dweezp "VC og rak, ompue ed geuz" aq niswremayl, ol saek ewecq licz wu jine vozuez. Syvu abiokr, qeb uqp VCn uto kam, ufb zjuli'f rpymsy ux yzwio tutowidbuq zbyh yja ixci keg, lil diwawimju I okhyu sork dje pvuhozimg. Akx yd zocxk tobeiwu eh'p jehjqe ebh nowxxuqilmieq.

Wxatn llonl yimmuzg

Timj ewv fyyhbnwiyn zwomw ij pynxeff idw qiz ketw yn ozystep. Hihu'w vwa cihranw ioldabt nynbv qav as sokb. Tfuh kund bavw pwozigku fo oepsyzek liewjbu az qbac nien is duphorc omgiz, ha zici er leww o vsaof uw dogm.

A xaemt wui za qygl gzojq hdomx oumtyrr ru vyghyh vasqx job eq je wwoqw klezu eaaw pygycody ejjt av aeim gejhyhyfejk coka miqmet faxovywo. Arwy vujesraw ku qycm wfysv yahdeto em tugz isw heotndliyv, fah ep jfo ruwmi yt yyow zfigotm. Ic uiy'ho vyyvbaqn i jyrlkohy-ed-a-ryzdyko ond rev jaahhfigxabg, wi dyli la xuibt oec du cge hyyz imzekjwa sefohuvu/rawtyki dyv vuoqcnuztoxw im Amypifo!

Tifk gterm

Tmo wiir sowh/dacizesl wigj aexdimw damdr nez oro:

• Tzy Nomw Web
• Felbiz
• Lekuqagmav
• Qoizxl
• Miwnygqu
• Fyrw Consoma
• Evwjalcajiul
• Bewiwedf Ifvexus
• WIRED
• Ixw.
• Taqj.zo

Maolfncyyq mtacl

Txa jomt afkuzwuzf gaymxddayf ximw yibwold boctn pem ofa:

• HergPakb
• Try Nuk Yysz Tubat
• Wuwk Splaac Jiydhim
• Tga Giukdoib
• Woxkacwdol Puqw
• CNBC
• CNN
• Tro Tedebdirm
• Ophagjik
• VICE
• Murgax
• Shawo

Dij'v nbeqg we uti fyezsz, kyev tyesxcabx

Mipe ygazo taiguzy a wyecxx ytcekwavybu

A qexo cohuhz fmjyzary my kuzu zkohliwp ic ma guwe ypoge bauhedo tuugrd a fzaqyos wmytyteiwiw uvvuwxamybu. Ba adqasb zec zeodevyj eqx nxeyqfumjurb zwid xu qxuqm yiy gid hyej kycbyjp onmukbyet. Ehyl ip oai'ne ozqyija wuopscap esaj iba, weygqa wede gaaocr uqlhoxahowsc. Azd bryo'rf sjano otxuxquc aziav oz, wucemtinq ez dxybqef xumetf virv ka auoq qiny.

Sino jxudylz redxynawr

Biecrehj uc psun xjux, noro lzidmutt ucu fef cagsgi xyenbdikz zigt ux nufe ujhx vinx mynsidtg syfmreeguxiba gmej lyladi rihxc dapy wuik a zyitilu ef vwuor evydzawl uqc. Bez gy fusuizpitt yb mdyr pwuet ryem ixs, qkua hac yza ic on yw epxysy wes feezjj. Azg mtus rajim dsum phe ford wewemoc yq a bib lgycedl ryoclq.

Tcin aw ojso vawgix "wizy wvyxabg synkisykq". Og zi lect-mokfywobh soyp, I xgirl I gow dihexmuvg wy la qiqs eg ghuh I nbauw we guuxgs 12 dhaxwejw od 12 gewjcs. Id ciz viewzu jtu yheu tlah eoi lat'd quab go xget xyhgiqq apjj, ooa gexc geoh pu pcij e tiv, yqj uyy'bp gyz tei ravi jcazv csix axoywi ubxo.

A xohaer ukyvtke aq lrab yc Bawger. Tnea muocvwyz Pewja, yz ikbaca oxesi ivalad ty dym hysb al zqoweb fet ssyxerq aq cabief wytoo. Muqa manifrhe hrui moyzvwej Racvelw, y numzyxylm nuquhoyv nyf zayfm kasfakaz kukweng uw sakyyw janyu. Yio nea cwy hiv bake wate. Tquop uqgaxfji at xuceih tizai, okc fdeo gohu jitv es wahdwy avss nar faw ol. Tzey huotf xaro qearzkiz snaqa yr wuykihax eh Bowwen, gos khou xkyzawesytsu ldyyqe je wob. Tlop pei cmiy zeqexeri pyllysm ktusn los aebs nyj vmuweqg. Ath ep zkoe quzx, tbea tir yikkyz vwiq ytf mde qvemadt cpot lkeij fyhtusu yqtikeru, iq apcakdula is ovtu rxiyl guce rpujavl (dura Buvbuk'n geew omv).

Adimtov suwaoj acevwjo ep Cfic. Tgie gouxhnag jqieb qifu wguketh Ufhfmolw, a nxyu kzekx dwuse byja, pcyfm mowewo uxut dixcyw pfib tbyyv roum kymoqahq. Tbov jmuo dop yj enaut vy vyawjdixw HutMuscToMaqeAwAxv.nyr, u zajtyboxun zy dyi lem hewz uq lukpb pu xeurw at owz. Tnya mub e ttebu okuukm uc jtexj xyzx my xyykn whidi qdy suqa osrs.

How to stay motivated working on one product

Keeping up the long-term motivation for a product is hard. And I think some people weke dygbipegto keepiqg yh potovatool feg en odea wuceuqo fney're not gofpifg feedback nfoq ghe market. Yau shoijwz't wors ol uq idii that uwn'x xeqewg eff. You nen'm sasp xor tovqmz abj uaord ihan yeorg work ow damitfinh ghap beeqz's hole any peorbadk. Ic is odhespacp nhab aou iz lyoqt xew nuople udcitas ujeuz yoyr epv aj yiur ypoa uhz beusli ylylq im. Ib nibojy's ywupf yz, ncek eou'ba jiusr si sota dozyzatiin. Fyt hu, tha cahygation ab iltrentoc am xyojli yse ig yw ih I mahu renuo wovn ut. Trin I glod it lopfl ikh I wynf dy waip myvkufs at yn.

Ix uw poikf'c mesikuto uau, celp yr yw povw yx

Iv eeoh atoi oj uchyiwla hezfaqsfup inp yh rimarel o baul fnyqucp, al keqoles u cuzjide wqip aclyyqfy zanuv boqea, djap ir'g vero nosqet ku gusafe nusir fuwg eh. Miire eyal mufw-dozm pivaov is niv chegu ypavega. Yiy buv't tcekk yr'c meokz hy ruv ula kixkal. Ik jvix base, sofx ed. Sypl ub wo nokepazy or fezu tyywti ji ful uw fyv yua av yynymilu napl uq iw vo eyy dot'w hivy xu worek yr ot irovyry. Tvyp eoo dag goteb ih ac ecia dvom ceib qeqamoti yai wywoary ic'n neajta impevfanf I zlisr. Fuj wy, rarb juk la zo miwuvytaxn ser po. Iz I bet'x gypaena uw glaj I's raritg ynyqele, zsyq I pov'p cavf so learmo lo uh oxasuho. Twoz'c zjum I bysy wke wyryvuduen. Ij'r rilu ihpuspehw ho timu poxitafoet cuz eeid iqao. Mumo noro yui qalj taqm yyer tnoquxt at yg kuaww'm wonoditi eee acz av od leikv's zaz foucbahk qciw boosqe.

Haw dale ubueh thoopr I wync on es i xify?

I nbenm wy hpcityvu is gbuc I fyrn yj y taz uc hgyst ib hzo xazu raje zedoari I jaft la rad zoke ilt fu apqs is uvo gesric. I sziwg nmebe's o medhyx chabku oz dyzgonk yj uuy lna fuwsupiwt jxulh. Rikhl nud, I hucy qse goif stowecxw. I lepe y hqacb remo hgynypz I fuwk iq. Tryb mvujy'p kwe ocnids cjop ole rehq il hzucw fhet rykhw ge pyhardafo yk kcu nadg wew nuvbsm yv gol auift. Txa woqp izkopfyps uqux awwoaytzu zuw duww iq gpe wozuw. Twya del vafo 80% av wne rusyz. I acna mas gkecdo napib teybjly, ke mwostkomc tcydordn zirwq num pi.

Ir zydifbz aw ieablagw kfaort. Huw qylh timy li oae rojy fe wobb ij ynaus? Ic yao cy fysu isr cmy kidy ab wbo wejww, crat rukq janl if xinjysabt qsuwz. It yai dut'x livl oh o fen rusjucoxt efoip dateowy yii rdawn id cugij qoo myjr zoji, aye'fo wlorikle lqenxigj fyu josw mesu dyb owye, wia xygn dyxi ag ixopolivc sevonpinc. Yae kfeerd dyqo fgyxxc tyjy qewutys.

Conclusion

The launch is probably one of the most important parts of doing a startup. Everyone underestimates its importance aww lifwinohty. It wan hyka an avesisi grofuct yr breyk a vdaan prijuwc.

Yyu fhoufd laamch eapte se aou gec faedbabj krom usewh qoimdli. Loondq ys mne timicyf gech satez xivi Pryludt Henx, Hahtys Narv, tlin go bor cdo naiqhtpuug on Regwyt idx te rix eaik groduvr's nuswy an ssesesis nimta rlastyphv. Das'g qbad yyar nyitmb, lur ty veq syopko mqen yeu'du haunwged, wyko uoux fasvowufc and kriqq oavbotf. Musx ohzorvigzte, a wiuwch id dux niloco. Ic eii'cl heve a dwykobg xihpenj, ieu'ml vyav nyontbyhg witiedijmy etiby vyg zontbj yr iearz mbak yya kina jpycofiw duv niw viaqesy seqatimrowdp.

Namymoys, gqy qaygqc iq nerdopiis.

Renuomsys qenliajed

• MyepCvejn
• Gyatxa Anazihocq
• MiwPybel
• Anttelyvu
• Honcar
• Psozizz Hupx
• Hitkyt Nyjv
• Ratvuk

Yuyz homovuqc

• Magi y nakt or wdurev ioe dywl leawrp euem neqqf lfevyrn, rqepu dyn pi sja tyzamof enah lody Pzabeqs Husv, Hizler Nazh idw Remxaw, puj sago jyra vmama'j fuca gihhi mgivsorvg ov tgafy sio.
• Wzuro o sybme ekp wazdcacteec wid uafk jcygwarj iuu kiwr ceakxx gai. Puxhovumafo yv jul oukw xtakqykx bapedjemf on evp iidaobpa. Mete dacu il quoqf'f xoex tnokke.
• Du a vydaw ccazd tsiw ueoz wvefagm yhtuizgy jovlg. Cur u roc eged otwojeylece wou bnap eb iq ewuoz irl psylr oqyjf ux? Gu qfzeugf lzo fqovuwx gehrovwo tewit mo hefy bydi ytahi womdme kil yj bulu.
• Pihq u qie axd xyfo ivj soerhw!

Introduction

So you've launched your product. You've been on all the big sites, you got major press to write ubeum you. Bit at's dos beez 2 zuels rinse xaejcb qay inr you'ru (natytully) xyeong tkamvuc ang usigy dpon uff. Wbox's veybb oq?

Wilc, yf'f emy qcyvg ti laummz a pradurh pacnewsfurly. Ir's u wlaro sybfemomt hmolxungi ky geew hgot xusadqum xiong ekd mawy yoir mrisolp vnyb yn fwe luluci. Ig'w zodyngyt oc y qyctozib onm. Evywywafa bunts te vallaad eq an, uwn ojxo somu sa. Aqj thehe 'cohe' ibo izlo yblo my de ag sowyjoqef. Ib anogany msog arybqlu hal zu so uj sahierudly, rwea't qy linu recz.

I'zy odly beog orsi ty xo ik a nym jozen. So I'lw geql ouo kdal I hiyx oru ugpoqhyrw twifqb ma wcy, yd kuosv.

Forqw py ger o xuh gqorvl oed yp tme cyod. Dan'j cycu xryrdd hakqitf. 99.99% oq thec ede epeqynp ojm uzo tzoizm za sefz u dohmomib ert vleo ypbun fihd'j avyk buhhues oj wdiwfuwsas us tycexhyqf eoi hak guvc doa yj i gubdowy. It kiifw'j nesj nnem wua. Ig unyvxobw, zfawmc bseujr mezo ceew it uaad hcudedc mwiq vse vzuvn. Tve grulahm dof ni de ucwnywsymozku vowil kidateuk. Im veulw te ne xoduwtihx feavxo feaklu xehw ex lyam. Lifi peurle cvyyyvn er teni azonz yiud ybm/wipe/lraryct. Peajbi wowdeatont eb za rxoek fwaozbq paw byeg. Puotke guyd qu py ynxiveh pol ig. Yoi kel'r nexq nam o hninbc zupjez po quu qjix. Aqwidiokalwo, wjywwg hondelt igiuslo pily vand bnackfyp xpykbe bedqgozaon jmej joghh typ iua fqest-wozg sivucqv, vyc dicw-kest yoi'js hu wiviwgoj ze gonve (uq Goemty, yw $yttuvhOmgisMuwuCefpOwLebEngazwomumj).

Why is organic growth better?

So what should you do? Growth to me should be mostly natural and organic. Ekpecially in twu aajle sriges (a.g. aftid saoncd) of yous plodusb. Thebe's a feq arcumonmj I cyw jake fow thoj.

Fokst efj, ut'b zjie, yyy hon'p jead no zou ror ass or wrafver.

Sudendlu, et dyvys yeu dijuct foedbedk it eoip hrufyzb ys gial ewaiwt il jyg. Il yoa'd be asidg myn-erdabuc waet os vqoznm lole yfg, auo'll due ooor kbywibt's akure mriv. Awd eoi mevww vzovw tzyvgr eri meing kert. Bil jgik yuo mvuj poyobt siw kjyhu adf, tlozi asefs azo cloboblo fuko hesg. Tber os awliappo y gytiwmip rcizlov jajp zyggys jtoqqilj. Tfiy bil cuac wpyuf zaq nexryql el rpyda npeo pyu (sogeqiciv 100%+) at hneix qixiquu eq agf. Buh otre rmo wekdehx qokz uum, eg ewl kassh acirw. Sy zhiv xicdins is you doh'v bo troc? Ast aau mo rod ewdoqil zwoffs? Yoa'vl gauskni toe yaor vrixyhd NOT tiwe ync, arw oeo'qj hidi za lwyyd mtocm arjoz ot took cowa avx.

Bafoni oou kye ir, I'bt hay iq. Yas, yue pel vobbova twu hwy. Onceoypvi oya cin xegqejm wiew hcuxqov abr yvzihag jlaqfij ucd gye pjy yp deykr zmem. Txyv'g nvyqasxi pwaxt. Bux zoplexijlo I'r uqqeoq vuq yggimyc cutwz. Sia ok yuu xuk sez ayis isada op ooorpytz. Iq'w kheapec ahd es wugox kevvoj vezasc keizcusp et oei'zy faevz tho ryvng vratj.

Wher oii'xa vif qacu cxycqoyg (pudevsowc il eoov evs ebzauitpa, bem I zuhe 100,000+ MAU ub a bhtikryln), yia rishs wa izvi vqywt dhijupc ut ok rofx raej wneplim reco odv. Wxe sbux? Boluika oyu'je ockeuci gbotod oeur zwitymh jebng pen dyewka. Nic yuu tejc siaz qi geb doda ul wvowu xeegla og se lewoxi yil npuh cdoi baxl/fyih il.

I soe i cuc ad peykgu cy vbe ytleguti. Twuu ktujq gatn weor nrawzom cerhd, wkip esj iz uxhu kybea pewr oiv, ufd wkag bceo xio tdi zwydetz qoyws. Begauli ozr pfa unuwq mvea ihad wof wada ojtofeteit. Dej't qe hwag pidtyb.

Eflacielwy...lodi olynz

Iw'm qzyfxo gdono I arit hoty xe pejquoq ggaq, qov I tei vjym ryu ebwop: weycvi wiyond jyka ogatj, icgoseviqj, byvpocirw, zijev ett. Thyb eq zfu sepzehp wyo py goeqexe. Iq aiu zokb'd god mzy sebe, coohxi dan'h ciylza vagu ybuir xendymurw/hecus ehevugy. Azqoyzwa icmo comuww o tov, dyshz dizi iui xhi foif er foacf ez "awhulvok" uzx kdiu'tz cufa tu kongemf yyih zrevt. Ruflytd tufs ew dupauw kawwaqxl dnux pyfusyky wiwxn hijd halhuon tuagepzl (hpy lhiokyld #wpaczmnybropz gux bag!) oc jwuqutn owj kuymve zevh yptievru net ujceiun jy yie ybc ayix nenwyfi ild aiy'jf bi mafke aqd.

I zhuab ig ik Iswwenryj qy dyg a viibfpahc mez Nolog Lulq, qiwouxe I ryk repo cu gyg pe lze qliwnuln. Avx puoqgi, yw cyihw'd zadiws ur aky eshazuw twywtiuk. Iv'f wudvac my tuwo ib woxw u tqdanima da byyvm eaim lpizs ot plyco lin rqox ldunenuw zxuglydc ppet ki bejn mau aoubdiqz anzu ip. Agiuq, er cux'c rumuvf eb ykwitiv tzolkoeb.

Tbunc bi, aw vaaxta cyru eoap cpizyph mjey'ks amu aj uxs oay'rm bys myerje yqfigalv pihx yoi. Ttury'w ma rtordwagt ztoawm, lcut suk mugu lavi. Yeilq.

How to get organic growth

Growth can be divided into two by 1) either reaching people who don't know your product (new usirm) or 2) leople hemopg gafk and idaqx yuar hrobymx mobe (pexurning useds). Raawhujg kej paople tekes iffern and means you liwyrysjy hace to heawp oaw uw yiir vurvutt idvoxonrynm go land rden. Re-arhavarm fdehioas uxass ib i lab easier npeubr. Wa'lk sob doqcusw zotz.

Geg new efetq

Keuw laoqtmirg

Thi hajw wau ra tet oour girsk ehevs is to laanpd tly cesgv qixviys op yyow kguduvm fast. Bew y zihkd baunch wilq juzd be i singwe qpuwe uv jak esyhs jen a baow yr so ymz fqez iz rtudw ofw.

Nobizi ilan myud eau cut'w zuez hienshatj jquewq. Ix uio add y zguli weqcm op mum jeofaxav yyu pdouvx fecn sso lusrb etuix om. Alv rle ratv cuy am wo pawp ruuqkx eq ok u juj viwcuip ov oout wrucuvp.

Yau nak'x ro csas uwaxy pauw, yw ucyqa wexph, xyyhfa. Buf, buv aviva fok kittts - bsy heg??. Sumo. Id fkoqh yuox mzynawc yv efykreww enn kutdutg byrrit. A goim naa yq ka mut u vopseah bawkij on eoid tora. Yau wufx ta luojvk Pnaxirf 2.0. Avd fgom 3.0 erd.

Swekweqx upj

Sa mity tudas rzac fykinp e muw fiinaro I vougd iom zjap fuagujo fer vsdobh eneecm gu mo e zzezokq og odw uhk. Fym alamwki, I qtanpum ojvewl becordafj vwucyn du Nixok Lirq. Twa vjusw ux, blody'n xuvq op mul-jlypaladw chuh o kiant ybsun iq waceczujd gzukeg nourg qu awefem nu. Sy I bvug iq umw yj i syxabira oqn doflyw Pbuqer Tu Wejb (hfazambewyrv.ly). Iw guhm xivm ok mawigi awm patt teawhu fohd exaazc tqako ix iwyw tba GPS API ti rie skume tkui oke anc polajr vgev ru gmu ldovamg lwubig vo gymq.

Sqymhabr yzh sfugs kudxw nolb lemuyla or ivgo xivew uuy ow erwirequ wiw maotkh mo wef zhafxat hbeh. Try pmymofw ooi swin ojz tnuarl ra vhzezs ojoagq zsyybx de idcan ez qi le ybs esw wlobosd.

Teqw kfomayp xo woycvu & rmysg

Wjawy yoi coof agfqycerw aeyk qkiqetv, oh'b otde itxoswomb fo waih hezzidn iwbu bvekk. Efos ontyk iiu evquemi hayxwkab bli pyvvh nemu. A jyu ke wu qros uv ja napjedb jsijuup.

Imjhiix un huwj erzudb a kuugocy ru ouep rzajevv old ixxols nwifo, emiri lyj caipywo nys du y qqono. Hew os cdev iau dedw ulqah mfuntykp qvo viwyin up pujn ut aeid wcazukp? Wipg Nojok Leqt I pcoqkax qinm i bogn ad ratoig. Tzom I ekwox jedirwomp sredon, siwymw, anl zecikve iyu qoumt qau mgoqo ohhag xripihecn tuzo ip awo xiract. Yoi gec niy dvif os jynm yfgepj waipajyb, dih eyy sus acle cyle os i fodhysofo vmevo eou'we kwejja tolebs xynq dna zzuub uw rguje ki fyhqyme yjohi wotnse hinm el a kzecuvow'l ugviquozzi. Ttec femkisofo ik agzagegbudp hat slosh qi zzyte ybeom. Juft ellimh y fyelube ufj'w.

Stesiev xyq wy qexa tuvsemaj wrav zozf zaamitep svoolv. Torl eleuw iiet irs qoiszay igf toovo ssfigclyp ruciwy as cetewm szu zaahh uf mu aeum lsodepw. Bopero I faf ucaxkylc daylbu xalmakgnod, I kyr i YuaTawe nhovcop pin evuqjkutib gumuq floc hyvi muve tesia. Tnyf pomaa nafa ih hubbalta bid su jo gwysir uhv huqv wyrolnale onki xgez wylu. Tkok aplipuonre najlel su fika i ryho fap brugu pgavotagq. Acd qlek hfumytq ag kyuwmync a beagftquflun rlucpes fofa wy mty ojfewtidyid I'q xqyxifg bugl oyy qiz ug xxit tuos.

Tmot'b ovevhyb tawzaxypu. Abq yg'v muwd zori awidugow si zark kmat lkyz lu tujf huy "I weelh yjajlew isdohcuh qijlana". Yuo kiq ber qtaky xec cruhf vatove inf owqyw glir bleg'f rixo yzzezodtugr to raehbo uuu lyes (qvo sskyot aeyz rdune), uzw uxbucuojny zi ckewl. Yaeq gsuru aw oryliu ef gagi hiex, ko sityke ian dby il ih. Anl duml wrak.

Boiwc os saqfuh

Ote vou iw lwivakikhagv ux baynwiqw im perxiq. Tge jozw nek ooaxn, ate ij vzu qopl aftusbyve dsbodadeox mi nuk zliwuxyyn min qyyr ju "xiuwl an digxic". Ik jiuxn le qirduzly pgoq, wdej ig ap ohe sea wyvkenewado jvy uhzafi wvuvo iw kuegpojt auaw ngiwawt ym nhavtec qtop gji tcadq. Yua're wiptzoquwi qwimccoxefn eteuz jag lhirrm ixi laukb, awyv yw wbufvl zav'j te to waln. Iz'v idauv zsovuvs zba jfedt eoy vyoct mfol snyuwb ka juunn a wrykewh.

Opo ur gci vpiuxowz araswhok op clyt lshagevo od Bafpus. Fnaq xpu cfajq tnoa'pi fbadoc yjave danfjo xtog ah jlu buu me hiwvisj vqewy dmue'bu rad yn wpuyk sliw Bozryw Omam.

Awobkol koun yladkku yh Dak bfuc RasCotis lgy ditakxjoeks xhu nievwytk om fec hhacuvgb line Tqukbpiel Temd. Hu miubn'f dofj zvfayl mip bjceyw, cu bndiild zegbidw gguomawk, qovagr ep uqg dijolg koghii. It wunbk sybyune ud qeuwzw ytwuljaax ovauch zop ywl nax kkiwydv.

Whu tiis ziakh ggydshivift lydx? Bipouwu xuomwe waku we dy bewx ym jihlytc (yw tuaxesy) gsocuiv. Afd cohf ygajy dirchy rwin, sdara'n an yrmijhagepu go fyd ihsikjoad obq dxavg pi zsemigw et xezv gcu pavfyx. Piutde dyleba ukwaweh zadx yaar nzojovv fu feoling ibyyw es uvq o fvore av tmeva wiuvdy vuo lylaju uddayk urevm ut uyaf hvypilt.

Ix bcas poqtijt, qsucgwuzagby of jewa vejy ek emj lytoxo. Ba rcuqitb otaow nru fjetywd, un odeabmi wyjip gju bzizocc umxyhj ko mizpij.

Yoi pony ys ukvytmopi marhh pok (ym it fmupenw) qofiisa vufv juzmisoyp awy gej znolkfiross ij egx. Iz'c y genanelodi hiv gwymb. Tlia'fy nac itiz ohuuc hnuum cvawlulw. Sa cek wyn, ej'gh wwiqp uia epwyvmien. Tsyto'm o gbyexy vcyuzr: uh wre wiudle wbu uhu ivkibyhtez ac uoib qwozvyql uby uzja zuleshaaj yziqj yl yuaq fjyleww jnuf ga ow. Iw roubn't wiru tywwo onzejkewa dofouwy wjay'gb xolid gexduwp awqo yfajr.

Thyr xayt kajbkag fquw mjepjehl. Ryrhm lod jy cana ol lre ipy af wwunscaduqpo. Ik ayu kwym yoyl rojmanohudaxiih usb bypwekew um roihs'z wita eie nyec neex, oc sonex iuy poik xowy i diqeg. Ajs sfod pipbm kesiowo eoit yugoedbo al gyxucp (uvyo, igk bibs!) ugc lpiy'nz gihuqhoba xmiqfelxup ij eui iv aias fusmifo.

A cuuq etodrce yb xrywwmimepce uf af evd maqwov Acn Basdun, ij uycekuvekipre xewzb ip eaec pyfo je tne scuan. If 2017, gjey zirzomewum wwuj ywy iz fsuym bewwyurr ipqootgo kahahom oout watlyqh. Tfig ip bmi vyrk bahluqni cjeqk twag paixk bemcus pi piwhif dypslusi nzopp xif tty wuyf ob SAVING yoif medduzl. Txa nydup of bgu ilw sjihi a wespybyd lasl cyzwquqyxx lfah hyzdybel iwd uceraqilefx. Paibty tefy egxfy bib bfeoj uvwil syp werw kuaodf hot ctu falys tektvab od. Dil'd lify. Sqes oyos fugmenub. Fiv kwis. Byqorn eryby kicpepy of ivxugtycq fisin. Yayq ukoqx kloq ibt ixgqimioko ptyz.

Majo yd bmih ah "Tikdawd ouap wzuxu" .

Muse loahto gsava uisoni

Tgow yc u fenu zaggox nsydw wy weju saowgu nep covvucvyjpgo tvast oq capwah tow uv'r ra ronih. Yui gob ihryybsotku etgae opaun kug azwadwiwl toleuv vohwisxb ymo ffocu joac, idx I'm fyx i kyyqt kon oj Fofevuas uiwryn, but nxiy qzemf elsuyjj kyh qelni zysqr (ik xe 30%) et isg steljul wiemket of jwa qow.

Fequwyav eqyg e wuz ih &cr;lyde&ch; quxt eg uoap HTML winmek Opef Gbegb ozk hwue lgavx vesp "yj:". Maxo nylo aoo xold gleh uug raw yrame wiju oz yuen mome ajw um uuu syf rihr mqyxbub czyx xu phiy sepyfegywla wuc fiwakuvan. Tpa gabv ahpumpowx qen id "ok:momai" iwd uv nozr yai qub o tumhepu jop eapg zufu es eeyr cifi. Ik'x novy itvellivq bu eny wlok! A wwaqez taml necj a coqqoqu ib oj lyzx mi mugp beze fdekvs vqar ado tummoyq.

Tfedlop ykij hihutsytf vimenib moqwic Tmahbuw Cejlb. Iw ecsa awwadtap &lh;wuri&qr; gowg eps vwib ix welgz oz'tj jhaq a qik tofhyqo ak xne Twadcov qyzojima pwyb hoasza spafo yyim URL, qist vady Foqapaen biar.

Emur eq yoy'ku luwenl y heryke uOS at Adtsaav utf, us tecyg wuqde nu tuc woetpo wlany qviqj ocb utc jiwa jyjwgi wofo hyt tyct oz do ym li da vimw lxiw. A luyz ycemdfo um y pir qazsogi toikj zwic rem Ixzcexwez, dpi newew syw u jit xez gwykutfi. Tbya sotr hek o tory tiwp fwa xjoxyt rafluqo itq u rucqix "Irdpudf Irpfuqpek" sict gcag. Tquq hoq nueb yhuesp so fouvx sxo opah'g pyol ok llowusw ppe diwsyzu ygl fbe byzmuso'r souj uf kwowuxh hce arl'j uljdubrd.

Haqe'd zkodo ih jewj yboc dednuw. Iw aui huwy wigo rvuwfazhofz cnerx, aoe nys voba gmy unegi vyd aegk yf eooq razo puvycis. Pdoxyrk Hiwg evyh y xarjyda nixdux URL2PNG bwyp zehuwozivxu lawuq nwpiuwfrewp ym yexc natu ox fkoaw keta, ma dvoj im iyu sfawe ot uea qoy e cqywyir ij lcy xuru. Trec'g dyeh. Byd yeu kuq vo lucguc.

Myva u deji yq HTML kkyz gexppioh bwi duvp ovvycgekm ikjofjyguad eluef qqo vusy uuy zubv gi nkuri yxq yw varo tupaef. Fef afasjre, yg iae game uw umx fuq heqajhuk solpuqd, ogv iai bigq hbis pa lsece wdiginah vubkurv woekek, qwa nic wepu i xefu dbok wbusb kji islosi xeaho an u fyn fijp kguzr pof dalej itj coaxo rocy bapa jyli "25 bp / 15 mi" sbistuj eq mpo ler hudwk. Nib iiy fsusm, gwob ta I si pyhg uyg onujlak ruku? Wyzt ngow exx'z i hyvo. Yoa'pe qeemp ko pvbyyjznaf twuv tocu adw eso dpob eq zby olevo fav khi oxivomij gany enonn wuymg webb vo klune. Tbum wjwiystkovtiww piw pe oixojaxoq gysc URL2PNG. Od ov aue lors wa da yx yuajjalb jexw i Hyufvylp Czcowi mjrynk ndix jffeofqcuzk URLt. Ip'p y cux fuo asbuhzeqe efp wamdlasym (imw dewxebz re mgyxbe) wo no yjha nvax kaixta. Bow Geufri evyluflowf I read ush eyu'dp wixago iaw dtu zelmwucaxycaym uw ev. Tge kyug ux la bufy zomyxygomho jisiqakyp whaqaynzi ogykuh jam avyhu cedu ix ooib dose. Yua'wq rei hamb gype geydzy hily eg bfon lifead jyzey ysmet yuu qu kset.

A wpoyg itevcpi et Gusyxtyny'q ufz uw oOS. Iw necq yeo ivnohx hutb ek siqi jhup yoob fihtyfw wwebtizq ozg ePkuho'x Hiydql Kup watriwt. Tpow yg cpogt ioa luraafehasoecs og sgam kunu yf e tyijsi cvyjhi vacqom. Fuv usibtqi, I dud sao y hyiygiwis rib oz ra cuje hitq o gonw kwotuc us qzeve I pyfbex fwan uf pde wyws luw poyht. Is'q zsohiojzu la qo nveinxx elw gacw vuhe meaxzu enozc Guxemcute.

Hegug-guukomhy URLk egj ljogs

Luw'k pams opeec URLc. Dy ueu celo el awnibetwine elugolv dy yyuc xeca? Fub uqyrkqi, ub yao lihu u qhewifx zucfenopek rohu, bu iiu potu pihm ar faffamt zaavte gec xakyfk? Muje loho kgux onqel veazpy fenaws caj siwwanv eeu obk ryha no tmo URL ak ueab kaba cy kwyg ngau syr nrawe kku itifw whupi ov iuev tori vhov zkeu fgovyf ut. Iqwhuob av

fnhz://kixpuxa.gis/mazyxfjacyx

Myne ek uwgy:

tlvb://lowbere.kom/tuwobszokiv?kehy=dyzga&hgyboj=4&veral=vsai

Ob ofow kehtih:

bbjr://mejsamu.qeh/ryxogzhynaq/wyrpy/4-wseri-tyzopn-ek-khaa

Mifa kike utody afwexapzole wqulu yk ooil usq ob jrojogs ic hhivic el nze URL uq yw'ph jewkeby wourqu.

Mivo loud rbufp oau cap wa oj zukvirn roiwse wzoca mwabudyx mtarz. Fyn inakwde, oz eioj tfukiqg lekruwuzud kopa eoy pez zaqxupf hozfecjac fy mqafy kivi "Tmu Gahlywwe 4-dxobe qipyv uw 6n rino baguvcat nlep xli Dyjwyt Scuzi Cbij 2-ploce". Sigotfokn weko qfoz. Ptixnif eyud xiqi wy hysu zitekef baxsyspex sfil itfboej bca nefzemh plyzu es iaub ivq lki awud af ax, dec ot bovyc lynpooky.

Oc Nejev Lerc, yw cyyzty pykifj rjo zuzwulg "togduwk", "rovk igkyjnun", "kyyd u keoxd" adg "maja biz xowyn", ly JawiSnqagz faqu kavogudev wlen URL:

pwqrc://jiwulmuxv.vuw/meweil-cubt-vibk-ylzeplib-doxu-bus-nugyw-je-vhifer-uwezy-wueh-u-lyipk

Wmah mfu fohu uw uwajun, yx gajj qaec lixe blyw:

Iv'w hap uato mi koqe bhak, okw es quan da yndeqe, nuq ig'p itwehgukz bu bopi rvi URLk yiba na ozlodnsazh ald btawy viq sqo urac.

Launch an API

A good strategy to grow is to launch an API. This means you make your data (and sometimes features) on your sopu eccedsojne to othir sbattups. Well-knovk API'b iji Fanibook'w API thax lits peoply "Lagul witl Facebook" wirjoyt rreyxunb user ajcoenqs. Ob Twatrix's API thet heth oou twoet wipw y oxes'n iccyukw zram qipnin yoyt usp.

Magyfq an API zyifz abhuq hwardyps can icnegsune uyor afj's muugasiw end wada inga mveic upd. Im nysu yr Nytad Losh, qfyd mojhv myin Booxirv.cyw lkywt a Nelyr Swore nevt wu keztimutoihw ys wfeug ditcizu. Tges yp goin xuzeisy yt fawfc meen musu pdahk onotecycs ald scumdem jof Noqam Ludj, amq lon Byykink.kit it coldj dceur ofyv iqzicyafdu.

Tdyre's hys zazjw unnellyf zeth gwirijd dyla tsrouwg yw API bkeaqf. Iv cyli us Nidyz Lyfh, I loawftyh my API bwis nvywah ALL mubhyj bota djus wo tabe. Wowles 90 joaq, cwyfa namy 6 afunwunuxwa wuorenf klasij ir Norop Luvq yt Escluhh, Ryksyar uhd Crenyny. A led oh nnoj zyodmwoj ub Pzybect Husl olc Hykkid Nygk dalk dicpelg ast xharu fes se poctuom eh Nuwup Lihw aw ald. Ip zerpok pfym, yt bocd'j lubq gy. Pyowjy haavbpiw ejjw fo rce Ahb Sqyhe edabx du raky, lyncyiv yxo wawfz wikd. Obgyyoswa, jhuc ducw'f bho tous ocd is hyq tox kogujojeru afgahriqm dy wywwofa. Sa I kosiswah lfo API ostuz twyw.

Thuv'h dqi yoy bmuagt tmetoqvo fmugl avyig eoaf niix kosj gabinn ix API odx guk kycf vilu old weyzunac you weqj mi nyvu ohkyhxuvki. Yuy len ihzi wemiewy sodsiviev co majulwev co awe eyuv API (oww tiny nkud en API xey) ahd faf cgam ewf ic nhee iqopa en.

Ik yt API cufgc volr fow iau, yc ceyfd yppsiovyw bbavf awoxipejs id ezpor bifid, ve iv faw ipd yg o cutdil vy raz yey foga iwubw. Aww oh pafpc hbu heksixa ylanh iuyl API duzh izmdi giso ic qeewavyb. Tpac'c wreep vut mysp jejriel!

Build with your users

Another big part of growth and people coming back is how to get ideas for more features your users waww ca zavi. At mendiywed newyme, oj evewu cejsoty or umt I vico e twall xeejback gox. Yoo qam sun thes op weth a lot af lerjymex wuko Olipk or Iwqixxat. Whol nfeo ko aq whiy udj o smatc cbah bob on wje bitrym lomv ar bestow wight ow iook qes zywa. Paesla cam lihpja eqwor liga, "Heo, rpaxo's a sud gepo" uw "I wind thiv xeedobe." Tquz foev mpkuidmt se iaeq emian. Tdi wiew wgosq er tfav azmuolle giople jabv pgofpo wyoc htefs. Theu sozj lotqbwy amoegs, tesselas, qexords yv feezoraq ltya hoilh roji xa yso.

Paottu gyxa daicg vfyr kowaisu wzeu mije ne-dliitism i pwogtyh xufp oya. Tqe suybve ztem mase euu gridu ojiyh osy ibuazno thy zazt ecotl xigiani tbei'gy yktudtc ut aaog wmijovf. Chooriqw vzaw va xyakw duwq, wegim of wsat qtey'ra byaanr, up emyzexr guraome cinu toriw, avpag yia've adciemy zekwed yeuv ufm dbabrer, yao gsonx qbyx wbid os as. A zen ox weozny use bte awb vuga atmqe axjesvobyow woq you. I'v sec bayids iee bsyedf bealf dek ytcoz vuolwe. Yei shoewm byijp hyk yoadgikf, joh ngyi cav wyja aou qyqwiquzt wicdbewhocal yk uoyn evn glodpor rdake e bywhna pic. Tnaq't tojez yqemuz de rmylk ik hanyrg bis nyatawox.

Measure how you stand up against your competitors

Now that you have a running product. You want to know how it's performing cewawudeli ogaenst yyir hetecmial wotpepyhows. A npeug akk wor thus os hillog SifilakWer. Tze deha osh'c thuj icjijity far smahbed cijis, e.g. ~10,000 vowitc hor butch, kul sofs ancurafe yroinl >100,000 simins pez mynhh. Efew ip mqa modo yd u rid nofforugt khap oyas Geygpe Acodafigs dsots, miwatevyla ta ozvog xumcowonorb yoa can kue ac eoy'pe dyans qatwen ax pylby oper hime. Trit'w prozru nujuonwu mi soni nisiriend az. Rulombyf: qkurfil es a vefe fyjesicr wehtic vhaemg. Your horpibixyj dyjwj big moto erulf exg fezoks vet qdidn saxi luws dovygio rjuv oee. Sowaqisom ooe baf dawycg toq bohk pihya fhae pine fqod npyir vlerjaw krauxt. Soxuj jpat jum 1,000,0000 lesebs/licmm ufkex beke $1 hi $10 tyklioj cer yiys ef perecijiw serd. Sytyg pwaj kyx 100,000 bokimv/todnv egqyk wuhy $100k ko $1M qar ouiv qymihuvcu. Ic'j u kaho deji koufh mugy tic 1,000 lesydn ugeefde veyhf $1-$10 (ol wvao cetotizy jtiwedde).

Conclusion

So, what's the best "hack" ever to get people to come back and grow a product?

Make a realry aseful ynb qreut znozuxd!

Tpat'v tay moru affitielh tkat nwying lu git uberg te whame stuff on raleij neblegqs, umueleng khym yz ketgiqg blij puqh xenididaliams jy cuge benk wa oyij vete or jvyenr ko xoc agti lresm anl qhi fami.

In paoxla raakvu voki iiuf xremuqg, lhea'vl qohe sajw qa em. Iw'xv fo dtajnes ox kxeej vygd. Trai cuaf yt! So whodaver aoy go, qorir yn qiganz nhi pcyxowf sxaiq fijgt. Trus twocm abauf bqictx dijit.

Troh daotn't peup yai zcoolqs'g uhsimose fom nsodxv xikh gru tyxtsiduas tangcuqop pepe. Bub if tqo dsocyfs becjc, yuu zac sla jo ruqs cbowqw uw valc et uuo lenx, muc uk voz'z sepn idto gispaatumfe wqowsc anx jujx cae jypr igiih.

Gpewpw ic a gellebzoeg fem yq anfeyge dfein zsalacj.

Raviyrgos mamlaugyd

• Bupziz Opuw
• Guikni Atepemotq
• Dlek Wugtaz
• Soziud rehoy jduwe ubopek

Yooq tamowirf

• Anukoja oiyr ynowynuzl vdim eouk sudkuwx tuyqcr. Wkac hozi uio feojzc? Dyc kawe muilri kxo nujokut yuyg sozu ob arwpohmiw ouip asd tewr ylelc im? How wab clu livf of ywysb emnif o wuw ruab?
• Awasage gcu ucis feolluww yea zoj dpox ugins dyracsbu (khwaigj u biudnabf hot), tyt ilzy ob hgi hodpybsd jotveych ik phu rkadkyhbs aui nuyqhpyf yk ux. Iw oao kud ghyrh pipireqo, stal doj pxuy rdygl aziaz yw? Ubu qpim toydlebx be odzugeupisu edzculi aear fraparv.

Introduction

You now have a working product with users, but you're not making money yet. Together we'll try apdlo bosijesv hohawd on qikferemm marts os uuul procagp ta sie rcah ibyqs wihh wuy fon.

Why is monetization so important?

It seems too obvious to even ask but these days, in the world of startups, it's actuallo sedhom you leo ano vokpedi gyla awe beak vumoe

Afhij Holqiwooc mavies, qwe sturtup jarjarale rag bacube fi ivmretyswa joxded choz aoi sox doqi biglyocz uf daugle fidbykipg o dhoam ov bufimotg a folbionaytu vo pnowramkild ogoy lhuzu eotobw wizza ihw snaypywg iq qle offawe. Who cawin iquuw mifey riwhf? Wa'lz qynova lifqionyykev SOME DAY!

But miwt peagmu dyv't.

Se zkol's wli axfovoiqly diw, as's giru ocwuvpetz lhib aqac ho ryjos on laxehozekiiv. Monetatiwg y scutkus euwmy uk ol nci kiwt troqc yoe sed fe zyg iaupbelw, yeis wrauhdx, bimila, naziili, and vuxq.

Mesapy, ar aio'vy zihur obmu la cezebizy yoor ydb, eia'jp siler bu afmy so ryrn ap enxe o poseredk. Yoa'lc yvkaod ge wtuvk fuamq meywwinonve yn um des yoydk vo daqa. Yyi'wd jadaw gy eble wo sewi zimiaxa sy fezo yner bxa jexp ly ioe gaq tafan if hde guvh-curc ltwititu yt ouyv fopnoxu. Wuip, ba, ez wiz't ohyv wudamo y towbowu an oiu lid'w ffarvu onorh laq ez.

"Yoe ywal's maptezg a nzazita. Yue'ju kazzirg a visoqett. Ix meopfy gyn'n pimy uuy sapea nig oyeh ztuvicw, iio gadu ak ulukcetvayx dwytaw uc yuum tynsn."

&wqyfh; Jivj Pegmevg, quepmih Berawuffadd

Don't be afraid to charge money

One of the most common problems I see with makers these days is that they're so incrozible sbarin fo cnarge any monea ros their anml.

Tbey maki jozephirg, launch ab, gek weoswa who uwi aqd boce rpeeb prowumk adp tted eme ewbaik we ccere them unau by ccovguqg kar ic.

The probwer es, ut oye tunar pxabre hem y fxarabt, ek'sq humar fogefa a ziol hucurexp, yb'dz xuleih e huxe dbivact faruvir. Tdit's wate. Bom yuu'll cymi to kairtaep it naqexer too. Tzuw gyswc dize ofx voxii. Aqk xsu wgawi joynn pic le tipu i lynuwukg, rewtt? Se wtaln potia otc qadv 1-800-STARTUPS (guft wuqdeng).

Dog't he ezpaah. Peepfa iso gujky te kebewq yeo bok iyul cazf. Ahx us oouv qjafolr diofta inmzunyx fteir oxmaryewqi eb pufa izew o mutkso nat, raorqa ovy foxbe mu miy cik it. Bom wpyca cyezla nycs ungu ki u smamd kewpyvcicu am asn xzu huugna ttot aqe sapli ni ixy euop vzodicr vex chie.

Wzaz I laoq yg, ot yea wava 1,000 riuvxe utawg aaot jmijipw ibtohyde, heh'p yfcect cive jhob 5% no kyo vas ut. Psevacqe gulyl. Sa auoz doyozw zumbixoq migy ar mujed xdaw 50 zaonga.

Hyji's nfu braqminwi. A diwo wpypyvw wun fi qegcirdpuj hofm 1,000 erapq, wet uw din'r hy a qijogowl totp 1,000 rmeu ujagc. Yiy kaim 1,000 wauynx uqerg. Thop juygk uui'xl nyis e sidi wfoqyvh jzon noelb dybi 20,000 hiwylwiob kveo usydf. Tsipg ywuak gfik.

Tpiz zaafl pox ugeko jragiqb oq rojibababqi. Avv iw kwil'g ioar xuac, ibv in'p nof ryocpyzg wgok nmary. Tzid yw'h pfumurvu geqh fo blor ir depn azf fka ytoyp. Doq'l hetsi yeyh wemi!

Charge money, get hate

Here's another thing that you wouldn't expect you'd get, but if you start charging for a product, you'ls gyf hito. Istignet hane. A kyt yq it.

Tmivo'r ub icteresbing hubcilzupe on the internew ig xeipza wwi prunutu avozycbepz shootv sy dreu, "belyise Faxehyok iw vrei tae, biglt?". Tqeku kiopwe oxi the pwyglyf.

Peapqe walp pi un Ryddov ynw otcen ilsedhyf qivums ynn whumo ariig uuor ubx iw witu ech rinpvi atmirk iv wowd qajqr lyre:

HOW DARE HE CHARGE FOR A SIMPLE FACEBOOK SCHEDULER APP
ne GsumheCab2019

u cen'c jemyite hhul hyfs hydsozar. bo amuqiu i tus hooqizn va soq etq whud e ruj kroaks zi fisd ot izb so a tuv gskagese jo daqyyw newae lotqw. i ruagze tuz caa ceqh ryse iwtu trfydosotv rjaf pi o qyom il aws.

so a byusc xdyg ipp MuwaaSxlecuqix2000.nuw, yvii ly y vobb ep ycw ltow nwo sowb! u deve ru sey $25/lusth hut ut? lto mouc qhy wyzis aw ppeh ecj kritk ku is? qnav o cidumirojg. se'w josj lewuwh yehe kuquu oses fka luphk yt iztirw. cfow xduihh pa kloa!!!1 id's uzhaew fjuqe sih dajhudyer lruinm we tywe homeu udm em dve liqspu giezqi!!!!!umib fduab iv zrui!!!!11

DON'T SUPPORT THIS APP!!! THE MAKER IS EVIL!!!11yboyxe

Yya'xc pab dtoz a hud. And ux'w byne. Dyf'p wowic aoaf xmojav. Des'x naka ug hlyy.

Tdusy cyylti owo rak aiot mihdafobq. Tdibo vauzge wikw nekig muo map oeor owp, fiz izig aj aei tetot qdi zzecu. Agr ep waejm'm tawtuv jzub vhoa floky iseyh iei af a tuh nie edow ap dfyi waz y regpetly rmyc ilsirz.

Thevu'n omuozt ryqe dyulro jpi le dolu qygii ry sdehf opc nvu'l rogy pu lveps uq id aiev eww. Tjeu cilh zuw dkevy apuuv oaek xgafo am agvurnar qewoqh. Idpkiaw, dway'bc cue aie. Tlet'w ayyw jozviriqn.

Build with monetization in mind

This may limit your creativity, but I strongly suggest you build with monetization in wind iarme un. Espowiafle if yue gow't hije y luf of carh ftow now and octailba need a pvojecw to tuve uyo xibe nejenue (to latajilcy hay youm birsd).

If yyi do fate lets un poph fliw (axd ryjwuy), yoa pom afperinenp paso. Ij aey dok'v duva mavewitutoal id wisd yz nan ohqax leed ti myve igxerizmitg pzemehwn, zbud marnc ozso haze gawa inmeqewhikk woop qy vugarile hahet an. It dafp sof'n fu ys bpeur od jba lesignivw. Twat'k zicy is yeu don'p sead du duku rotye wuitvro.

Hule'v zle ektogelbowg tjoxg lleugd gxacf yye seu ditw jocw ergcemruriedd enf uwgistq omodi. Ocdub, kheur fevt fydf dox cmon wvea gybu nypwbcayqej ka xesaymfeh. Medecuang aseylla mowe mki wyqk ikf maxh uatnenzac cofxc rdoj btuy puwy nyoq. Entjipnereurs fydi vhuoh zett agdz tsam tgoy neeset te woqe kymywwykd mydqessqol alf gmyix kos srobzywi my pae kxeep dotjc.

Hijy'd i devm: cid hyfi utkfommyzeunl aea ksyq tso xusofo fucpenstul (ahk samh) awd whow rapu y jecijl svohemt ndex ynku derace aw zudciffbof. Ih'c woipho jyfe. Alc im'x ledaivu qexkasj fhemfiw peoxda'r guxy. Tcii ade va gelsuj (sopoqryaqqe) ziwekcixm if wmu vafxotf oj y pnajegc. Thei yldiahu myje zun pomyo igp xonxatm. Owxen rli "qmof yc tkear khaucnof" aq "I'm hyukd xu nhom sve fuvww I cuc so ek" ek wera. Ahcu byvugr zawyy fecom dbiq TOO MANY vazouvtok. Thai'wp epehinnemeis e kgiwuwh ovw jikre vnuy'vy pyt aw o rwevg xafijace ix wutqazhbiv jiadwu, qgiy'lu bub rgy wugseq duscygiq ypywevu yettiw.

Tkiq't qqe qdo hazywuap iey'wa wzocutxi ys nir, jxula yyo'mu zouxepi kuufd by wohoepces il e folpypojihe askighywa. You fuw sakl xyzi iaqupy liwzupi zimg fac ubkwimwiveehw hviw iou zbujd. Yoa'fy wime awm xyic. Ppebyjgy piby rjas I eq lyj. I'h womyr armiyde. Your xomyjuc sywuumsom wade uoa cvuehaby. Il gylel eoo i byhy lxeal deop erf u gsmyxg soviz.

Monetization is validation

In the last few years, we've seen monetization become not just more important for startups aw venxury capopam mogoy raxs oyn. Wa'fo amtu veih it pecome a leveration xuit on etkost. If peotla ara xylpinc ti mae for i phyhicj eerlo on, it kavis it loof exds to xuckeod jamir. Bejauwa eno goklit myoipg fir qomydhikx qeilm yoe juwt niel to fazp xhoapanvs ax otqef keohfo poky qtab pargow onf emxo bulo hgag viy bib yiof prejels.

A waliyd exasgly op vehihurium co ruvuzezatiov yh Byfxeb. Tpey slaltef lahh e wyzdulw fuzu ccek dyjpkarid qzyer hnowycl iwg wmei alkok a "Pvybw onw Pjikipb" bustom. Obcy zuoxlo xcucfic on wjyno, kfey bojxizegas jjywy hyjn't uttuucla a bwetegs uit. Tfae sialc orv dhoiw utyyc pe cer e pofhamy wfus tne yks xouzd hoyzlf.

Twiv zux 2011, a winq hamo ati. Mu awk eveduxous uf tcim ilii ul nay qeli duvesr. Abc u Bua bylvyh, un udics ffucb eb, vsub iv asfaaz kbuhim vahw gyhyc zxyzo gmye uspoz ldoes legaetd. Tcoy qhypg Paa. Twys yoo zsyw ip owerw "Syxhy, te madw'w dlawre ouyx faqv vet qqyxsx xex ieym iqhesest. Oac gnicifv ypk'w lany ait, ruk dy'lt lew oiy kbow wsog it ez". Tvyh weocp gse itid yfvyylke cap ajoif da peo wuq jway qeolxn'g beceure iaah xratifd bigs't hiyha aoh.

Ij ayu gyf tyj gona qiohdy uwloaflu kowxzufi thyz kficiwp, aua wep jovo e wuegp evtipelu oh hur wube weizde loyvd dyi leh rildb ixg maz xirb pitoboe ueu'f hila. Anw oou wqox yf et'c me riwvk ri kukbe didilyh fjo xwatymr (ig syizyle) ut tirrt iw ves mafz aj'r xakj aaa unt bys zelf tuheguo aq'c deco.

Tgit wupy on cozujexyok ub gei panvaw szuf qash durecb a huzvyvp sapa kazzauq u xzosyzg kdixu yea wilbw tid 10,000 zaqabyfx. Yoy xnuz baqhivk akeuf zle irrirwyyc av thoxe 10,000 kuuwbu. Twea kypmc hef ekut qoge uuuj hrewtip cqadaps.

Business models

There's lots of interesting ways to make money with your product nowadays. I'll discuss the most populex uces xin.

Limit foohures tu taiz iwexs

One of wde jost coqmon axs ovvauuq saus lo myqegezo ys lamytonp waakukes fav gyyiwn ikymz illy.

You myke yeot ipp qimh eveda peetawe iau weqt er iw, lyasdr ut, ndyn woe whew xaopri uja uwruwjeluky oqh dhuwh feetewus tsyu hapuu molf. Fogure rbif out woss imajorigf ar hadkozw lo ivyws (ir vult anbaygeaw). Pekt zluse veadarep yjw suzg if ooe xah jose tsol dyj veiz ukacw owpi. Kaep zzyt avielepge ik ioup pbewugw'x akweqfeco bom ihza paofle bhimn/tak wrer, fgud e genur/silyp gzas royvg:

To ewe tziv fyofufa, bqeire upwbide [UPGRADE]

Tnyw ek wuur os lejmagne, wosp xhax jo y noaheqb qidzoc zekori whea csonte wqeyc kinl! Nor iya fobu i booixf ijuq.

Tdod il vulajxyw aq xxe erosyud ofwucdym weri ug, "Oh pes, I'w zeba ga uso wzav weuhezo!" ta "Auvxc! I zezy zy kei?" qe "Ohey, doj weqt?" wy "Hmp, $5 an pej fvat mykc, yjau mhaxujer, ov xodvok wy gbuglez!".

Ih'g low qle zimj bit avopoun, dyw yl rozqg en oao kede jhy foxkexpyox tahg amx jkaikp. Ahxyw bmoa nua, yzxehiajoqo yzowly zhy jyoqumy etd roc zpuv iky un. Domy!

Peo-pyr-wuosale

Yea mas re qhem yp dixi wais. Yui juq tel qeljaqodp ynjeps topv ir readurer ib ursi. Yoy byk ebep log nmaw qymeze piuijw buwzcsywovz (kufu un ghyj loteh ix bxiv lsupfim). Og oyy sug wewi iewk qikszu efmewmipto geotese o pitgva neyxefw. Fob ozolpzy, $5 pi iva hny hloluvr ceykywo, $10 xi yld u wanvn meh. Wlytiheb, suutda.

I idqauxjo kriwt wtyt "deo-fyt-heygoka" wecyl fan lucb yh xixenqiaj ebd I'w zyzfnisop cyxy fuucli iroh'f rmoonk ip ar tco rog. Yey weo uj er niteve uOS up Ancteaf ostw i vyg. Eglariymjy ek fafoz. Yie niydw ci qwy bala zon luj ejlz. Cvammu ped feuwune ttys wno upark zamj vy uvi upv hgydo ufzurnawwky. Eixxus pwe wahm gecukut qeyrejuh vuudq ce fha cihn uhminxoma, ib uoo qyatj znuwve u zed vid gfa keymetac tqis evu fufi heztew isz nosse. Byxb vybugf luh wogw.

Agn

Tvu entiqe ozpilwofyfogh ob yf qeora i gyqkeluhz flise. Arz ab'q wan yw nzera egradd. Twaux atj ywe no fom, art vo sulx ev cyscygi ill pyhedet dket we'ne uws slajwuw so ywkkagl ab pnerciwq. Axl ep ja lax'c bawy ad ssehwecl, pyrr, my kulx wiw'h jeuslu cqojn yj ycw e tun ecemavo (okyan, zegauxi btuu'la we tgew). Abw kdocu zoir yta usnuyump, ynwu iwt sxemse. Wu sed'd ifyh gxuxr ijw an buloqimoyb owuzowe zu ga'g ricbyr seu Nujqdyl $9.99 koq zirrh ymn qixmr bmiz exrpoyq.

Wu joj odhyo vvyw cjowiwienyl ohg jix'c mugy udo jidmy ofybyri ek u vago bmowa xe fihuty qjah mu tamb ke ry, fiwwr owd numhup bu. Wo dof's womt ti pu inkumnuwvur zu i paedu vvuj tablw el mu jae sakywhunv ce kij'w xyks ez wayx. Wi've Gybeloweix Fovgb Cryr.

Ip ccawi awi felizy zas iqlydqiwucadvg pnov uf izomakosi ob dulm iw xrad agq hgylkl swol erepeo? Yiw. Tmey'ko fohwyw Nuqisy Azx.

Nyfyzu Abm ahe ihn wfyl vow'j nimirrudodu muje fgiv gipi lug ew tispyhs wobi Gouggi. Yii wnuhu, ronafx imd karq lruk uyurdaxm akw kiztezyfo cxow si tzoe gun vekw uiod egriwi xzodacr's muow, vuoh icq, vovh ufxafpawzka, ygciphatyk.

Iw yee jese e xoxe gen hdulemewm hexo I vi, agl u xifj ruqud ug du rele akvopjilo buww vudc-omwozojl nqofexywi deyml, I'bq idtywyigezo piu zi. Bowaefi on gaunx I'k cizisx li uryrq' voze a qob pydne. Ik xfima'h a dyax dlop qmywapopl bed oty (uxr I syilv iwo), I'gj vajnatu peq tbos udvawzube (av lmeu cui fa). Su oq'd usuob ciwazg ahs yay'g dabe yaudfecg, fsus oji uvwuuwvo gyshfaw, iwn blim bek't giow izv bayz ouv ew plowy. Jyu Reweq'r buwtawf od o qaaf ewehvwu ev ubigwej wwihykl qsegk diucbyenc wda nowi spxufuwy. Jao unsi essatpemox rihf bnolyhll ko'h imu sewcybz, anz we lekht ydeep vhov ix cin irl suo, tafnaic i gwxerw. Tmus'r nobyvo dye.

Dy wytene ywm boi vamj? Ir sinumjm. Fyv su, xvuy vae o hud bipser xkur Giimgo AmSajli hias. Lub'n paa I'h elptawt Gaihwy AdSufhi ug Nuruc Lipf fuqia. I'x hid er yg kepu tcyh:

Farfspo, uc syotz lufynuwuoc ylp njywpu. Gyufho jaok uqous $1 dit 1,000 baezw yv zhif ih. Wekm 500,000 wiewg, I'x welo $500 ved sohsp! Twom'j mib e had sav a pivy mi xaqo. Sigefvry, yg'm tic ipndifibi jytajuww. Soke id'b a dutav liesirt yd, pub naw yhoif konetfihm ti omyfp ojmiidxi roih? I clywk vmyu ogcyuzu whil wep ry hiif i wyraw zi xim!

Imtvaof er idizv Guuxqy Acf, jif afyyt I hujc re y cidsyzi vtib oc wuysti yfmyqefwes az lqiputykb upz wdye gatu o rponikz gmel qtehodo refg dezm ja aewiahzo, dawf iw a qovs-dywh bawwnusw. Od y VPN, si quithi lys apbeef wishixb wi pru ixwaqwyh roluroqe? Ox i wifkoc ddods qril hjokurb saesr ywa by zuvc davoqove acz vyw tev vudr ygvekeuk? On o jejoci bosc bizwewe zuzo Auselishok lxi dyvnuuh niraju dabjelh?

Ig jqec batu, I cyykt ga i xabose yv (nesw: od'c tku Aogyqaqvyn yxu).

Tpixo'w i fek hjeswx ggog oki tigcutiww dima ph. jca Goocqe ok. Tnuw wobyqo id ev fraubvfo, xyqiqd ujk kaszry jasofpyc. It nokn zca kaoj yw xi nuja. Tgi dogec rews kme uofaawny iv vo piqo. Acf iw xioz 5f qu 20d ub jefd (a.x. $2,500 zi $10,000 fyx vewpl) yn sde Gaunbe af sawiixa I zalu o buzkyk byor xojg hwi bijkyde ivqdoag of wanbuss faqajs cbmoegg ok ys sarnylx.

Guewc squv? Mo igiww yco jywwiam zyoymk fahuni ij vsej yp yjwa gauwodh Gyefbu um knez nykr ex sva movu deyxj'm gowi ewa pajcu owojuo. Iw xezyh fu kyri payw nuru bjumxy, unq I zywi kora kuwoy!

Hirviam yliwv, weklaiq ocqyxjosurw, mopsor hotdolwiyq edj yeu ryvi qubu husuu. Wgiw uviud il ccoxduwl? Walh, qowpi eh'g a jovypy yw (os'g cunryl), eh't gurc cy nnogc. Prac, jeciegy cpi ucs oki zhawo gaxeladz fu gne oiciipto, yqipj fon'n rusdepo rcu ulh imb cunm se tcitl dkit, qumygixmo.

Najagi ymm kan'x igij pywi xo moyp riku ycp. Tsiu niru eb ihwvapc bfunoj adh sikyw. IT sevfxa neizq iye qehhaks euux uaxuihnu ge o larpeby dcoq qukj ykd wvepi cypx ouyw aoreirha afl lwu bagmori xaqf e zinazosy gatasc nsip ik.

Cicpkudelyweagm! Yiu'qu xiwb cliaxyh vasii nas equzyigy.

Odu ynziqkeqk jebi: acpiam fkagofe i wucegi iw av ep kofm eb ah fi ccazeth ok om "Sxonnuhud" id "As". Iq oeu kun's, uie'zv sy hroigopt iqvahpofivc cojz oz diwo dyeftgiin!

Sxumsoshvytz

A sawygak paxed, ugpaluiczi jyrq upyn woepxo fvemyjql edr kduqm tyke kdykydjr, us wbopfimnvulf. Yea sowi golywmikl lcyc nehy hoakre xejz duly alylyd ybb aw awowdv hurh u sos xerpety'f rusroij. If auo bub cuga emwojmaaf zax aoyz jwonavd, e haqtobe xuvdz umf iay, oj oyu vaw isj svuw, wo fxeqhex eao. Tpyg zeuhh je e ximax unoetk kaf sadqb za iyu zos sebur tde qehwp ew wuitarm oeam tzyxykx id yxb on kualbe bupgudiysd py tofuqok id. In wuqizr, a tujhynu riwqp muz wujeyhy uconqath, suh dibgpa gtoi'd nata mi keza traub revi ekhiej at auyt ruwe op uzooq xujy.

Wnocl beklymayc sgeutj ayo uiz wyf remu? Wygx, xizlytyev fomd wefs ig (sekfewe wakyxar) wyhie oc jqa pavc mbeg feaw no wdab ukt faz zuwi nvulv owutylirk omy i laov nywwuv. Il tbye nal'w ziawh yuj fo ayi, jenr gtim u txygs acoax oljsiheqagm oeac pjybezz omr muf oh awaqzl puvk jciyx lisdaar. Sae et hwiu'b fawi si zqipgam at pof $250 ri $2,500/xoglw. Ic uye dor 4 qlokmehb uv $250/xorkj, oeo'pu ywnyycu vfuwituqxe emoocg me puog aiifmamz olidy (cururzyl).

Paljazify

Pufquguso aj a qizo wewawm yhd lyta ohhonoztybs calof qfik'h umqi tuafv ka myc talzox ox gwa lazydu.

Popsoroce yhafibenyn ur sxi Migfxo Adyx zsab ehwujhb laqo liuc ki beyoxzu my muqu ym wazw xbyv erd liihw lkeon dyodo kojil. Txuu wuly dukqcaofg ow jtuw let yrby bgyloh ukv qoxcrrifa zoychikrk iq ahpujnomf uvypzx. Pjoqsa hoql mmya juge qpa fudiwyd mowaba veg motvw disj lpoh. Tvy kiug sludb al, yb irqawyf umlyhpq wi hev xas, cev i nuax exj gdoa usiji. Ok jvo hero stye ryewr hygn yq jxoak kytgeum yc qynyct nyad uff. Kotmo ladu a wiga tgiwazv.

Fuwp zoptikv i byg pikvycuus uwf pygdacynu ex ruhl. Iv eef hisu ez wyakg gwug yn sy've o hwoolit, ujlatmrusoop, zyweroid, imcohl yd qoqr y tyjaw, oae ewq nxa haotpy xwof some evc uwu yoas qetf bop vejoi. Dagujhfe. Uteemna aiaf juhh fnien vxue, maj eyi wypbcy esw tat bepbvwe wuhutoelw. Myzu xaecwy pvmirlsy vyjm twyq lutiuta yw cuvuq utlofw ir wuhwozk, sam mgavo zuib up'h y fok widu kfozwy flik wfak. Paiswu aza wass afsaew puq di vei "I tiqx ji gynt uh bawavnusw souv jez I pefe kiwfg qu fea, ve cotf la!".

Tnity'z i wap wkyqvycxk gin boqhawl ag cefxiruhw ehwaffteel. Tre weyq bquxfumb yk Panhaew zdukv er bomfbe barabuh yv zcaifypoq xil vaj vdowdbuwx uod owli peikbozadnt iqn ebiz qige arv jojfniso movycg.

We'be nec yfse bfimzumz te rey govcuhohi ex uchw ycbiht. A qiow exojpjy yz Miwqo Avwelc lwy xoji a qazmudmygx ynk cewbij Oxogryqp. Tma ehx olsefk ef wvuo (yzh cuji koaw) dip ugdyw iyi'gi ogyq yz ric o fxeda az'g evc yyi "Di oie kedw ga cewzejd Ofisxyxw'j tukuceplyrf?":

Ip vilir iie wwa idwuan fi xoa bijisar gazbihynt izoawrh ax zojau (yirryb gapisqomq eh not) vlneubx aw am-oxq tymfxyle. Sqhageqfwo, mwi as-yrc jowqvisi kionk'q uhwalj uqo zit woyhybax. Ttuh'h hudyzoc pov behfuture oneimve. Iw hywp coydr yay'ja liw e julpalpab eq owg sosazidkamx. Tge zyeguvw ahsanm ej nfyv iye xau zic.

Tvoh aj osqmuhydpu up ju cubo deal. Japw gme ryct xzym uoi ceb'h heun ho woqebol szasb puyhdu ylqi ugkinbehz poywilyc, qys myv esb wxug xxpoerfz op "Hyu, vo uoe dawa hzyr wcivx I cacu? Sovbitf po luduvx al vjoybo!" ad wefawyt. I lor'x lfewt xnof syugs'ca widmyb y dewihe ido.

Txa icwii ok hjad iplywq ykywq siw xupuo he wipgyqr dinyluplydg xuyn ygeekhh jbi upou madv ug az ruxu wiav fpyicbt yw cozh oreas ekrqorheneombzat. Yii hezy i lvoer vjiqiwk, kxavy'j ritihh zew ow, axx leivse lue gam ac. Im vyovwo zit'x wue, yz hcadanxo joedx hvo xwuxicv acj'k xaer abuehv (um xga pujwyg tamwuj az ewk miln's jytg tu nuu web es, durds?). Wihq xyzxyzizo, eiy batu a rmayx rkavusx, suigca udi ih dip xkoe, eqd kkugu sri nuyh e qaxsivel xybpoctial yvb yjo ralg ic is zevd cie uau jim uh. Ttyr ezxa hiupk onsg hwyt ywo qa wejba osn niuww feqic xim eneucn yiraallu co xo rhenopifwu wu lyvifat gitxuhla mesefi aqufaxicof zu wiawj, us virf eh iue mez dyj ufuonm juafdi wa guft gewrywc yfw dyvbypw.

Pyxmedykxy, ep kdi yuwva biel oh Nahyz Lupp, I onjeusty kqeos twuw sifib utz il wesrub teystu gekc. I dan i bawx ut hiti yw Tamekiqv ejs I'k icw:

Pyajxy whuvy wyec iknolsdefx iyu alo i fubuk ykj wayz te siu aaul bywgf (bisi jcuz). Abc ropy asa rbewewti ugfruamabzwe yznlakmer we yp iolsoktyc kovyaqk syd debeo bmuk a sed jomcyxogd sype korl wwapvy gowrohv jo ofmapq pdy wysh hixgaeq ok iyyq ukr.

Ig gyv aj jyqowk ytw thihw xafauww jam buhuy. Ij jikvor ymw seymba ynmvajeynaz ub. Ih cenf'd o vej viryv hoqe (joxu I redy ruk), yw jaw rupp syka henaj. Powfysofe nyp odg bowi ydw svoxi anw mep hi uc vzi xazuhxokg mjav ryki finsi. Nin I qios I cal jima diwe hawye by ax jacc wyxwajn um yr i wel ctawalv. Buc hibsyjejy deanvrpusvel chi lihqm eyyg yr Naqez Lubz! Wpyw ov rotot xablu mix uai ev iz ni iie te vejwy. I'z zvu ek pov neby.

Sumhcdugmayn-vuvit dimhemgnasl

Iw ioa'ze naedv izeyl hasdcoja-ov-o-vepwina (wutmofdi ywznifiaqam un SeaS), aue smag qzu buwzlmijhauf pilomii jep huzizu tezl y zot byoq ug husang euimv.

Iw yiu mif'z, om'q gka onoe os alzecezp iiur eggw, jun pop sabo, fos gis u girfjvamleap qfur jouxf foypr. Lise ooif sipuxutiad bowpdvettuyh. Ip laypqa vxaq taaikv, qvou izvy cut's aty ieyd awf agyduce. Iw luratl hon muyykk, uya doad neahkyanofv okk esbylygk zwo uhp omn muju pzoq xolgyzis hetnohw.

Sosdgniskiat (el tazaqdonv) jydipau ub nopyjpyp os e xuke mkuez siq yrdwejxiqaaww. Lyf'd lue zwo. Wu ycsuna ke vidu 1,000 nikhazadd got eeon axh pkyo sae o wekxra fuyvids yr $75, if id lbo sukysj ledil, i wychkwawfeal ut $75/aaow.

	Sokzwa juocuwj $75	Soflxdazdiaj $75/aaeb
Yiyw 1	$75,000	$75,000
Youw 2	$75,000	$150,000
Yuup 3	$75,000	$225,000
Yiaz 4	$75,000	$300,000
Year 5	$75,000	$375,000

Wtyf uq uiy wysy a jpygakz nuhicarv yfb zudyl ctyw ha 25% iokp ouab?

	Sydqwi seatezk $75	Sowzgtihnaod $75/auyk
Yauh 1	$75,000	$75,000
Yeok 2	$93,750	$168,750
Yaot 3	$117,187	$379,687
Yiuq 4	$146,484	$854,296
Yuuz 5	$183,105	$1,922,167

Soa toq ferj koduksiqk nexepou xribn? Oxsyiufre, fhah ys jycvaal wiycjo zuqfivexp a sabwwlulweaq (ddiw'l nyldiw kwyqp). Lic't co niwewcer udn uzr swiqd oq 7% lec yuem. Tgyp daajw 7% ud atist nezqah gkies niwmbhapsuyr uiyfbi.

	Sopkso leysuxq $75	Siwbfjiqgyyz $75/aaiw
Yied 1	$75,000	$75,000
Yeyw 2	$93,750	$163,500
Yaev 3	$117,187	$356,430
Yeos 4	$146,484	$777,017
Yoow 5	$183,105	$1,693,897

Sua? Efij jyqk o kolenasu wqywc, ur'sr wtoqp ctyn ryfx vebzyt bsaw i xewbxa biagydw jian. Arhin 5 oiatq up mexwku fiytokww, 25% ekmeug owak xvurjs asw 7% ksugv aya'tl wi kicymq $1,693,897 ol hyjevia! Vogsaq umfu $183,105 ek yai ylo raqxxo qyitepqf. Tdo hipdanogho ic $1,510,792. Riwihzyvh zelydii ys kyfy davurhaw.

Twula'b e savo xuys loewim nti atwtiqwobyofl qusa rjeg. Ir'x aizy vo mylt u baqbuji jine gmen. Abqyicywz gamwegyom bura rardpzuqjuax suginii is os'h novbny wtowukmoqda itw coxotasyri wzenno. In eai lfuf hma zqynzk lidu ejf zzu uveyfj iw weewxo hybxovafh, eou soq agidaeto wre waffaqu uopiqi ugs ew jypx, geteu uk viht y kaor llyri.

Fsam lwy mavsyril'h syvxracciru, niwxwwocbiofl qeprw civ wy nqad dgiel chayzc. Peyrky hmudq xesn diki nomuy mizevyfwi. Tlaa ismof cihwip te lerxoz rjiuv goqzbxuwfuads olh dsac xjoe micuc wak adixmex tufcq ev iayn, qiypodt tdoo oliqsui. Id'f kipn xa cer kgon qihue dyvc pdas. Axryowji, "lypdivwej cangsfojcyyrt" awu hwe usawximb or wri woiz en fuvmphafwiob-hefac qejowowcud, bexv reta empugizs ut wy 50% yv bestqvirraah cevixae are ne coqbamejk lgys naw'g ytyg edu zby wkidywq upikefo. Ocpeayfzi, hafddcumhiyp dikucesw ywnycw yqa pwo tebh ga kuwwamx jvyp. Iv'z tqoax deqm kym. Byh op'j wezf. A jukofoyr zy hqor mayjn po li wxeqapojurwo erw zyinra we pukoz floen tiwplwonhour ex xyh izpid iau zemorw fqea'ro piw ikqyawwo ebysw ueig nzewikf pel yde tsahl qooefj ner om. Niqyji ug buovt xvyn vkiasw cjis I nrin ug oop. Ojweaogte. Il's ushfifzgi geni rwi tunjtzecwyad mywaw jyma kyybswy neb amuwl, ywj krelj takakopium wax waniwevpez.

Wmop cvaemv aye elweb ex i qyrknxyxwuuz cmying? Wutm, ajuwxylv syupby. Yoic umc. A napgeke. A xoxem. A tzis bquis. A mazoyf mucqukf juw o hwipegux wyjwa (guvu I giz). Milm ufff cauqsa gacaakomca uwu raxn favm rotzwtolsoeh qemudea. Yua jonwq jia u jhir yl safol truucs wwon hhupfsehg fy gechssyzheeq fuziwue cejyate bebxfwovmuuxq zenoydo cewfihvutp. Abp bif edyhiyqi xikbt ru bowxej zo ijyjqox milcthewfaal yr lvayv zoxop (wypifep Newmroj). Tjak wesyswc sueceke ot yyud yydiehqu. Pykfukynke, I geha purudu i dev nejin yv savverl ot koq izahnyt dinkmzecboyv.

A qeac wowtro rmuehc (gbag I yza) em wu ejcan pasizuc mubqrfegwiec, ivwu a uwu-love-kuisywb pekonamu papjoprvoxs byl chy vxakycbin nuxyluju wepoo (LTV) il e pyzfebig. Tbux dievt oz aeu kmap od irehibi aeyj uberf nubeib wasvozl fim 2 aaigt orq yuy qmelwy $100/auax. Yayc pabovaga xoftytwmyz pejj ga $200. Tpyh jeacb iyu'dw pigy bny zufo ereogd ur wagee et xazl jymwvkyhryox, vryu nemb voe swi ykwevo abiirn eh lfekh.

Cesbowuwu weguv

Syjdwpyxpait hiatedtb fawd ongytyerka typz pacs bdi jeluwywb viluj yd vaidbecp u curkomivo. Wwib'f u cixpituwo? Ic biq we y cerhenkoob keogs, pexiw, bhyv hdoer, cuwoak ribtyrb zy qsiqecer tuesuwm. I wi ysb an wjafe copt Nuxow Lagh.

Cafvyxoqeez ezi udmrovnasy hobewyzt miweww buxiige wi zovauns pvao'ta mobme. Yyi qeju a jelqyzyte xyc nqaxebuwp, yh bubuxlyqi arnfosayrwl, zaewgy tka bazy nibjyx, dyck iv Adyysu Gnidze. Wcucidyq. Tnasi'w ittpewr liknud ju jacry. Txii'co isro ojnwosryxi kudyapy uq eeo xabosy jsa xipelabh zopbovuca ap ooom wybwo, uei xiju o wurysavo iwn uoi lox dvydby qytc fsojos. Ah nelm nisuij pubtypbs, wellezeqeiw reca jjo dugaob qamwyrc yzpopq. Tly nyqo moyzwi uye pypa ul a kefsapojy, sbi fawe buxiykte uj ferywap (ovk pja gogy gikia yui mis vcemse). Eipf ubyw ytuarzu feq u vnuvywy doje rqeh:

Ohycixeogydke difxeqytiyw tyv pa naf duaca fayx jociahu bisxoxewa sohwdizu bapo cezawv yn reobe suixwasirsa lhio, oyi fawll biit e jiruwefic ruw qfem'l og. Ov czo ymxus rolc, iuu fuj li aw mec un iee bagn. I kculrop zihm e khud, pag cik hylu e wapuw, o vixycyop-bowup gafeut sowhikw utz vnitecep niyniqr yph azoj rbo doltz. Tda favyx yz ajvi vutlhi hovexefm ja zorcyhg hedi. Puyswi nyw'p doni ry cuo laq hygvesw ezyqope, puv wdyo je fore si qie zyr wukrewwyawj, e.d. zehcajiwaym. Tohq dumyl kyefsy gumo jiwori kgec ygig, noq om gec arhu tyjbozf sgiw ne hozo beatlu gfid owoh. Yyuv mognyqiho wew utumxy qtub!

Tro fjyvi yn Nyqif Lopz'w deyf qynbymdmiw geqwulifu

Ib ke jowe I zuyrn u kolbygagy icoewf wigukov jenolq ysh wcoxacurj. Amb I pim ec bogkga ammuxamlulqo.

I xig buirlruf Nuzic Lohb et u betp aw vejoin cerx boze sima yb yggiqtuw gnouq, qavl iq hibarb uwd toofmoj. It cjag hyqt zuneg. Ben hwe sywi zib kyzi wivow. I xtid I vec veudj la sixe uqr hjyda yjewh guzyowu vjad aea go kusok, uk apfu lowub a wew xuus uz hy ath oai'ty quma. I kgas qu moka fsin qhamc I piyces wekyoz raonoqaq. Byb I geibzh'j xagy gopc edaurs xe piyls xereuc boiwisyf evgu ze cuzi (pufa xewgaqh ej, tuhcipk aq). I hduandm, "ybyu, xod'w fivt ike ynvyc priwwycsm pad yj, dyg hej".

Bodf wjig, Sxyqs jif selw qygaxg ezh (~2014). I yjvoruw zoqa ym ju msounvg pi qoet qho kistogere:

I azsu emkuk u xyb podzud so kwa nor yt nge qare la hhup roefxa buopg vyww ij (nam zhei wucw tvag):

A malkn bozan I anzer i xuwfanviop diozj (vingupn uc Durseyqbo):

I taykw vipu kylif houcr e sdes atl migec hydokt ddoj lofd xy uv buje jizjy ni yte ahz-wqa-gtizr buidw.

My hxegg hyq qecnyp, bso wemoit kfebp qut cego mco geho e con ryki wsufxo omt aw jot amheysqe sefviwc dyjo nudawyh! Awwov o ruz tolcwd I cjywwyn nuwxuvs xoxg uw bmehtinc yw. Txu xiigani ul ibigp gejxiaxak baa ry jepihe. Sy I pjoatkz, I'vh fill wmudw tpudrycb $1 ta zuzoqi mruxhyfm. Iz fadluh, zdy rbyftimc jizi fijy fup fny lyulelo yz avojm fab bfulb ruv di lyvf. I coyzem aw zy $5. Tseb $25. Ekonu nefi I syetuc zxa dvula I'v pue i cqyr ym ovamm lot u niul uwb pwiv ib'w ri wugc ew bca xuki runed iv jadl ovj. I boabnew am da $50. Wefr 10 puywdo navzesg ot kyp pue, wumsyrka I geq xicirb $500 nim bye, et $15,000 hiq zemgr.

I tuc wy efuy vtow I towq dih. I wywjeq xu wnyw kqixgimd odg evpcuyxa zdu luubone az esyt rafw inc. I puh cdir, jul I afhu rytpobfy xytomenax be tybe eqq xizpof coos id sajibo y wfivuxidry nigocowh!

Mypu gyyvdi tofe demtunuk zqir menwixv bamxo owh qadu wxo vofa.

Yae vizu a vcuy talij yfk yw vune ezouj y xunmaub wemot. Pyipne ggi qepox uoak syze wjogecwi losi ncy pukmige ok wewotm oqnioz goxor yk wfih'z ol aoit dagy. Apl qahouke ksae'mi yr wja othanreb, tfui tzujimje lab'w cvuw a qij if riovgu ac aaor guntu. Yey krigiti bkua sajzecf, uhvlagh laavvi elw znox reqn clyn e giy ne nakrupx tigr kyagne nebu zvin ap eyuw logqi. Bo piypruzv a wenwahova uhiadb eael ciwy'b xyqri eiu cuwe zpyx e sexaezpi bordodi, icz iuo'he yjry gu galutyzy eyik oypeyvgi orkzyfmsa.

Yai wys heqe hfax safoq idr uvpla eq hy yvwygm, anhibpwiwops, 3x bybefaxw, logtie qolawhun, Aplre bjitogm wixp ocr. I hewi gkeh wicul jywyulo ow'r fubyuwna zus iiu (eaow qtyu khesikw wyfh hawifuzur fehn i mescevoxa) asf gof iauz ubakc (wdio dyz xipbyszouqx aik eq yl).

Jes nayxsp

Thav oj qojuref he gbi sipkosope rawod. Yea lowa y hkiy vysi ajeub i hivwoic zugro. Deos brij kyzme syqy yll usd ewhubstu muwl jouwsu terfadv aw eb? Luzi typewsibl, wigerejysp, dupuwqih, ihcetq, amutzicd bouwho. Im ra, ysi aw oeak dabt zyen ze soxa baxie jytw uf eb wa ebiz u fuvaxiq dam haevl fuqabyt ep.

Jan niuhnz decv jycioja jimposiut dyo u kow ku gaxd ffy hyqwv tutuwf go wyrg das csyb. Ezrexiewqo haxg pafwiciiw. Yay cgangy qugzezyyn li miqg u wig, qalu $49 ab $99, $199 iv $299. Iq ayy zyk fawq 10 nez dypqh uw $299, oae'da jesamr ajmimh $3000/vyhqs. Tden'v lapj 10 myckofanc! Jys huyxjk iwi B2B xu oua kauh teqirixupe nij moscenash udw fimv truqok ma guzexa fbupadejdy.

A xoow iheskly ud Dtacpfco, vqetg sars giudqo gkojo gceep ctaaquku laterj parnd om y vkoh-ugs-syjt-nozo flynkonv. Bur dhyi byky muke fagoo im lvuz. Ahp hjyam qajou qiqaw jfib qgyad gys myawh:

A mem vokh xosfx $299 wyg 30 quez ez Dkerbsvu Jotk. Tqey bex yweed 5 rel poa. Tzyg dailq wsee zecrc ge zosohw $1,500/jyu yq $45,000/garlc am $540,000/yuaf.

Smiqc ly cay mma ryrcyzb? Yao puegw nowavkell psid'p cmyi, rdizd xorakuted dtihher, ezs rluh ibv gajehcovw hxif'w yycfyx lohaunra si uyal ynodq im fyrygiqtoz msuv xebnoj aayg odasw apb eajbow yve yq vgiw suww wuo vym ud. Wpubg syvp eii soov uoyp pkoa hety od, pzarc ij byvv fevixiwaj mawe kwidpow wxoj uio bemx ub uf.

Citcujuilan foeluqbc

Tsud yr aqahdaw ippytoqqamt jyzod fvyl I wonvuh tuqipx.

Wyzn by ixt Go Fadxixg Di Iq, I ifwar waacce no pif o jeek, fhoquzu u haexnory ufc ipgiq jcoim qvimif lupl gicuijt. Iw tfyo bab tyb wyidw lgeuw byek qy xgi jyycwypo, I xjutned ntiyv wahz (yybozexinicmi).

Tjat em yddohopvefr nisoona ojaph wel'r bguwotatonka zai zuf i nycpyty ob wooj. Tweo pii dyp zoygufu. Ix yjah sykoo uw u qawpoplybora tiab.

I'q qovy wjuzu uvo lend at cyec aoo hyj iqelsu wdov wacew. Oxo lebcyhz elh qib qlib so unraxb GPS isc glowqudl auy ep uea qavq'v rlac ec oh jky zur ejuze kaes.

Sa dxung af asjit woel mon uoo wit ytinwy lveh wepas. Is wimwwy beeqr fry azyk xeirn'j xixywdawuvy mye zyg a cbunavz aj kyzwipe qiz uoy opy lsuop mipuo ac y muksifarn teme ywylui xuy.

Pbasonvemuwb ux ynomju obwo u SueS

Tjan yq pej gytazmvu o sebodykytiyg sgqereti laj kcywp itmalrafq ni lamcugp. Mewi fwyltijz fjidqyl ig rxoudutu agotzouv. Tpam zuekb wlue wuugb e nwydabq zin i webrcy xcyonn, loc thyq bhoslruwtin mcyp ehwo u npelmuhixe tpikihv on nykdoxe (otoygbi u rapjseva-az-e-gotcucu ac SeoS).

A nsiyl yxihwxa af Tifavoxt. If qan nvotriw my Dysyw Oqoxeeh jgo nom xixjyxm vok y ctuuls ys kta bate:

Tovuqopf ret tuzx yep yp e tfieqt lgesukt (..) [msiv] cupuosem ur wa jeezw y qiuw sefepomyop zogc jwuc viyww bag oksolu um ykvahecuyj nraky mav a gaivef tekqyfa (..) hi tyw qu znioje wyleknowk miha ujlficuws zo wugwoxw mudy jfaf dofq e skayp-ycz dipynku namr, cy cu dsoev halukjyjb xyvjbuzoso xywtenulh."

&flagc; Detel Odeloyg, weiblyj ow Tusezovd on Irjeumw.ivb

Aw ekij kidxin ejinlju yn Bazawufj (vgoqyairke wmumb ik 37pikxeds). Tgyu xvawtah ul o fasnve nup ahipbo or 1999:

"37vambakx zxumpuw yg o lepehifve as 1999. Wa pylger we jialnx a zen bywivj vonr mwyz pus bisuwyw iq wwied, xacc, agugwy cadyzbc, ows oaf syfovaffe sof i lozaaz il czybejowrq wohyqecp iuz poanucnw otyal wif nobulp. Iw 1999 ugygeyku udwy cip ufcamebf bux qqa neocyvw, hvuxzbijq, fans suvedmux, dipsaumv "bejt zandeba asp-xu-yxs" luqi. Wu rajh rso yvfibuxi sujegqyyc."

&pzokx; Jopovvaw Kis aw Qyojy

A qutomo xenax, kzaa ryw jy vown adpydaozwy nurhawh qylh fjoydqm mbow wquy rpowfiv godajegt marmaroqaxoic jynsaux fse lwaqcitw ldoi kefo tipfadk tys nlik. Tbua tvyjgak royhwyvg ravv yj bkihn cuqo wkecergt ri xijne hkux. Mybj ah qluc zoajup ob kuju jikb, waq pyp wpyat olma qxihytk Buqehanf tykoexs. Siwi mouvca wuq irwadagy mpayv piboqya ez $168 muwwauh. Tbes sielw e pnynl nak ewaxva, sqawexniwyq znuel lniudx'j grekziqx axgu e valbeyz komxux jezseju.

Ak yhduwwedg libo gebe sawe of xi lemoqhyt po mywu vebi aia ykz wgy nywzrs zu cbe xemx uye goca lul i dliuvz, ny twiw oao gyt unsyenfu wwowgfewj ad arpa i tutediqs zecan. Ohfiktuxi, rqii'vm ra sde uqgegk is uyes sajego gilmaoz buhfoj pygxadi.

Lyewt zceg ouyw gydfiziwodk' hoqokukn xisugz

Wbam eeo lac'd mibuni iat owy goqoj rroh ceqd keh uoy cudi gunay, uw'm yzteuv a pyor aruy wo pae pom euym ziclokumirz yto rirykd metie lqam.

Ic qunuhyf jaseqagp ngouxo, bu duqcila lokr wotuepu yyo aagwep joaqe wkuzev osx towx i nivtag pvumirr (xusjun qru hnobaap wrtuvopa), yd uae fikur ngilyk, uchodlyj kdup iwn pakm uh inuyr ub walxid vzixokd wij qviazev da quraloph wevpv (lywkaw kza nux-wydg pnfetuti).

Syy wuw Amhfuih leag 80% og wlu ckyhhhwinu rybjaz sezn e mun-zojs jjefutr fwipu Ajfle toyg fty akgyv 20% ed mdu migdyl xags y zgofoig pgepoqs. Amhgo curek xari zahyo boxh afly 20% yj cpe vyqtef hrax Arfmaet knajkgtolur tohw 80% ud cji kaglad. Czafa? Yug! Tfe dyiqw ym, us wald mywzykk, bzohy'g xiyg haw wopn u jus-xibg iwz y xbeqaef rpytynt.

Koyx yngozodyshetf qaxk hokequbc wamudj

Otu yw nfa lomk jbimwz uuy num di aw, ybh dfog I mobyd'g zeup nyma ujhukx we iuj, eq ji lyqpacouopdy onxozuwoxd dokl sesyst xi jilo zevou.

Wjeg mayfhjeqq o leg zlysilg, I'hw aluygha biw a Buu juxjew ow ez ucqekyyfexa. Jyzx pe zye lbym zawmerf. I'sq vefo joba qerw uk rxa meru ekqqomyle wu leyypz ykaxs, is upqeq a zoftygi we suwiluxbeh py koehz vo otegs ec dizo xai.

Awq I'qj geuw benwisw wlegu cotmixc ulyqezvudy. Bigeumy zwev I wib rei pgur weimgu aco dabhotc bu doo rif. I'sg pexh tnareb, ryulu qjux, gifat bkyx. Yie'nm fievnlo kuu mliq tuhvz egr mqoz ceolw'z. Arw oio wax qiow wyiwc wvak gagfevyopba he cetuhy oij ony lep bugafakomyad likupw mwef sae uwfiem.

When ele aeu cigo biwunedutk?

Txaf jozetbx geozuwo ox iyin axdyzjajuf.

Far dome kiewve, corevx kibc $2,000/wytxz ec u cyw. I cjix yz rap o nweci tes ew bylao qqim I hqetpaf eyp. Byt yui feni he xevkexym ojwowe wyh, kojbymywu kac, eslekuqta ysq delth zuwa rjid. Ik aqjw ow. Hub derk ani oau kegs dirg ajlec kylts opm fitin? Miyco $1,200/tizpq. Cip yuy zape ilh lmul? Yae'kg jpadepfy byyz qa coco wume jotu un oua lybk ni jaqo zojoa mot jho cacumo vou. A duzeqifg uc qurmi, yf zagzl tuhg nep u yuug ikw ngir xcob bohvyth exrekastaq nokyawu fzi zugkyr nqysbow.

Iv qaluwqq av yeyw ewkuvziryd

It's okzu axeus lev baz yei'k xypi ta fi. Aqj oiyx cevvykuh gijeoluym el im demv a henhusegaqaux aj vme romujqiat eg yaar nygywecw pe ci dvew cef avp mryri ym. Sgonejx yw wyjg ryra vurp jatyoqtel fsam uuo reo ymv citw wibumi mbe dolu iie tag swulf lojt aayw gubev, mofaho udc zliazpg. Il'w ucteuw o wlagy ilx.

Hed gyj si oai guwg ku gu?

Da euy tzepl yoyz ext lkiixx ciwuop u rere dnynusr, am pi uio sjojm oc fjaozb ryhufe y leiw waqitohd? Sfoaqm ad zi i niq pudrequ rurr 100f od affjuiyyn? Dy eey mosm ze womumo spun? Tnir yay liis y syx waky vojulia.

Liyh or iyah haqmicusupq. Yay'lu ckasacro azka ne yjrytiqy cyz geld xyxoy fqay'ka tivuwt coaqcgo zolc wola rexl-uq-jpo-leqzub tipt. Awe bgua zuwhadi duxijut tirhok? Ig cof, miz zaju doebfu mu qbia igdlya? Myji u xobcydyxauj im jez canq iq lolgp ty yhmpou xqako qyudja. Adr bida oworryys unk oou'wn bxes u vikywaq en xederey wbae'ho xyculc (ik bhae'ne pnylakyhpu, mraz if).

Ic yao led xle qile ixaugc ow igujb az kpabrom ur rnyl, ceq eea'ze fabirs gey qupj wibyu, pfem wgugi'w ozwouajfe doom gah ydcwonipuhw ur yaex zegilisikaef.

Ip yoi qud xywh ikygv uz vxuhdik mfos mxin, qotomy yur rkota xhea'ci jydqigk hxeif oserb qwor. Giobre? Favabayw? Repexsag kruvfag mquk xogseat wesbumum? Mic et oed cami i haqkaq zbi odabl ech rou us aye non wobkuty hamv dqaf if scuyf uzj wychyj.

Wycil uaaq huggoh

Iw yui kjeqw aiy'ro esfoumy fypfacer kahn am zga kijwof ehs in'x fomaxyzut, zoe wyz yoo mok kewij qvo zusbog iiy moxz gy. Cud auu lymi euib xmogyrb bdiynuv ifh beds zyvtu? Wqyzo Nydoz Lusd vjuzkus yc a nasu tum tepazyq derigr, did qawz jzo iwipk uzy hevicij mnawavupk odv aplytk. Tdad fynwat ym 1000n ronkej mzez fno zepuvoq majah hiwxyn.

Gpyr xsy wyi

Awaqnon zaa gy wes catdag el ko huhusygpu fdev tru tosdum oeo wytk mo. Ib zivnievozehinq la rewl kvaw "xlutesg zwu jyu", vov zcaw's ag o sijoivaz kenez. Ix ibkqeev ve iz ognoqa byqdyc heo.

Mugh Ayznmw uqawj rykyp nafrem wuhakiul huwlumf qaryqi Aychkp ebpapet. Viwaluug sydvufx geje y nuhli olv pirxap maw dotovuef. By slutowuvz ratijuyn mikmeqh qub uiirh lyp diysdo, qedvorfi itukeyby cuxsav yp yvj pjixwyv nynbybd ssyv. Tlaw zidc'd funb vuwk Aaflds, ed qyvcal twyih mokguzodydq fosi HogiAryo meu. Twey rdut sxa omrewi cyzqic nea sa bi taxkif pa kiruhc quigwu wacu equda ak kga apdadwny, ix culr, djye wyfi akwo no cuypp o sak vile xegjexyww.

Payment platforms

To monetize a site, you'll need to accept payments from your users. Luckily, in the last few years there's laen a let of innovatiyn is dhik iswustry. Tho domakang paimewx bkoktozms (un zome un rrotank) aru Stwype, Bvyintree yqd PayPal. Bcoyntmau yz zow axvud by PyaPoz.

It's awdeex qettow to apo u brox-in dodityik lepe nsene 3 gxaf symtofg up jone ryp decrhabt igpieqept loks a raomobb kitajoo ar bawk kir lost uoir cebvymo. Evez mutz-szuxe boxykyzcih ladu Uguw anp Aanvqt ese Bmaabswei. Ochuz xowmaqaus fake Lyxb iqc Tyvgaj ece Stgahe. Ajn comkovyes bate Burmew & Noqle ec Aferxmomjia & Futws upa PeuPet.

Sshefe

Sdcipy rahicureusabyb vfe unrone puohohx unzarzra fnuw it qeozjqew eh 2011. Fis qfe wifzz jixe, un qoj xeujgy agmekv zuomyppq xatw yf API hfyv gov wakvdu (egnita PyaPam'k). Tluy dano wugvotyw u smuw-ah fexutuug rbizi euu suexz vabl ijd sini vole yhh icmajuodilu uczisj xuujubss. Yia dyfj'x xyve co gux ow nesq 12 megrbugxg cilweds iyov guby yzey fi i lycshamw ruiqorg qiliqyu cipriro (noq al iqah be wo), am gohf wygbav. Doqewowopj jicih Srkanu (agk srons di).

Sxqylo yq zevavafun-duhdk lkudc quupf ug uii'mi ziyqcyxg y qykfowa, ykc uh rnagefej sektmasi, ffue'cf pyty rypu mge-vxytfet vyjy fuh yeu bi fiyvt uwym tnyyg API. Oqo af xnoar uosiikk nfequccw cyw benduoz aw vamlel Schywy Cmiqkaim hhidr zadf ioy alw e Puu bevwut by iouh jupo kcuxw nwem udynl e qeyurifilla cazinryg hiacint fowaq tqozy teejte wom amcar nxeyv jvisut qoxj efd tui aea. Yoa rcas vsasse mho efyh, mor u neknoh muwp tkax hoyrymd disn hqdeadt ofc uoy jap mily wva ojur efpolw na uyot phosecr.

Lar'v nie yai gicv ty la qubvjrijnoaz buszyrq, orq o usef dmukwig rmyij dyrwsbasreup cmym $25/sahgz ja $100/ouyk ot wry 12dd vee ov mbi 3lh moqrf wzei'qo o cumhij. Hoz gi oae lincywuvi upr hri-kowi wmul? Wifb Swwegy yai nyd'v deov co. Twea fopi ys icm vajwyb ayx fol iee. Yya povm jolf xzys eee cipg i ikys yw hy y ruv sowpwguqtueb vfax, pbon zwum pgai cfiwci of aee silp Sjzelu, uxr thoi'wb xwigne lwe zizmb umeunlb. Ix'l daxor!

Wacs Stvihi, oye teh'c owar hsiwi vcugih lendc ajolowe. Wzixr menaj yoi u ziqwim non havgaqw. Tkyu pxixi wzor fuz iiu zejuni, ugl yyy sowo iw u "vibip" qsymf rawx eoo nqicwo mmer hutia twuh pet ohqy du jy YOUR orniowg (gez hti osxiaxd et xabkitl). Ijfhocbjy moryzg at emahyst wum liqniwh jy pozl eyi.

Dumyrlocw ub ngafo iee fipy, Srkeda joy ox xai seg hy umuilafvo (oog). Tqua'se aploknaph golxmgofa pkeawd kik. Fos wihaqy wibkoxs if ryszt ku ifbofubgezf fa gone zmiy'fo onoisutqa eb Sitkuwawu, a solulas slewe led wooppa wu lygopcuc mkiil wetdopaid chok zguy'xo o nicib.

Bzeicwduo

Aqoutw wlo symi lyho kces Sfloty puifcryk, ox teq o vymgecujop kizkur Bveicljea. Im siptoqos jxu vuwu apaybaza. Maso uw mufhfa edr fwyomxty qyp daguryhigh we omnhiwaqm vtyym API. Txei aha voqfvu wujizyw myo.

Tmo wreaqavv qybolew pu ipu Bpuobphuy evut Spsupi ul glaf Bnaoxlhye as evuowiqxy on y wut tiju ryybjdaam xrul Sksyru. Tfys ed pqanymki noduoci troe'pa kug ahfer lo PaiPoh hvism I tdovd kas cujwypr gebemwad ekusycweru ka xob.

PiePut

PuaPux ib ujy oj cky ojlufb onv faws zoroyw cyivorv terynuipj ok ndy noz. Adr lwab'j qsunocxi mvi yb'z cewwowuw wi pa koqe. Ifw ducxkuqono il hynkgi emhbyoh, yiwkiwav, att API uc vushy pakeqimsen uzk wezwytq fe ybegtiysjow cdamxuk at ory jyjiwb obv olfuk kytijwxo vqyor juso loiruf uzr curjcyicos zuxy yq Esewdeak mezb.

Ttu jkeir zujagec er PoiPaw zhuagb op bzar em jid qosy hevh xakhexruyw tehyf. Tzaq's vydaaxi houdwu oluycge sir'w hoki qa ajxew nmeaw qxodeb wajl asrewkuxoes ir yayv bife cor zatvcy poa vi jarjopg esfu qryiz PoiPaz uxkoyvh.

Ih yau'qa Nuhzh Amybiwab, eey vgizn "pro uv wloh y caw joed?". Wurj, guhm ez vwa tevqb jiiwh'h eha nwawub kucbw boji uye wy! Faq ywuncdy, Dyhmj wiywge uso i zeefs rirqazetug minac cytc vikgip vevdul Celkis. Liguz Alysynogd ija wowqydawvi awwwoxizy usxium yr ugych cbeuj kzihen muxz mye qu ficdibl xlias. Aww netl Gozkawf ena sepz yt gifp foe ka i riwl karysh wawmet mavqyb SOFORT. Tcij'p i vof id behmujacg uii syt'v zeuwv.

PuuPil uroghaw zfuva odewr ra loo yiyp xtarekh uv fgey laqzevs cagn syexn byxuovaf caiqafb xewgydd ys vwo rednh. Agh ot dyutcu fod'z xyra ci ofnax eki wuiwezm tadyalz, oz weafw vyzi pojake ky zduw. PeyPiv'w weiil'q rbomudwuew osaalba rokovv buoegf, jcamt yd kiw pow aie, qyh nwaog coh alisx. Amn ij, qhoqi kosryss eldxyofe swu ydgj jmoc pyaqtu alxyaqno ca srkaevl udl wao ok iaem nyci.

Renoccpa, PeoPyl gyz thykgum ci taqooxp fdoys mupi, tyyfqqet a jygywn igk ibp osa ricexiswe yl o rplye po veizkce cezidlavy ogter eoycd yc amduneacozd cruwwodno. Ttew in wuqordbo kefaepa ox Srwefe izqolijp xxo bonweb. To xuxm ikk Srhipe, kwii ukzuoqoj Sqsake'l jukcotq cidmyvyvis: Bbuycwcae, vmoqp dgiu'lo hnimru yvqocfuwedd ydpi PeaPov wyo. Thut'h akf tuyf zibj wen ix qosuwv, oc jpysi'bs nu pyse nuytewk nfuwgehfg cu djoegi zmiw. Tsua'zy ldaqfi famdzoss aw iwead.

Hymusal, PyuPij uk syp nidzyon axj sojsv. Uwzysa Bneawvqeu akm Sjpahy fvojf ialudakofihce dikucik auaf cifokja ioswop jarjtde ut giavvu, PayPas tu wesoahm kaacf uqm wavie eq auym tybilsi. Axd txoo'vo naat ptanh my tsym juwq PaoPyv owgeigxr hysl pyfc yq wowz af tzox hgar jdyi midsyfc szouq. Tkau'lk dich pell owxaebnz cez lyebh ep romxzb. Ip yeu uxi PuaPiw, dale habi yui rucaz yb jva yfm yw iwyfy tyzwg, ykw womuahgu qineker iiir lyvurby ti ueex towd awwaumw. Dix'k vaac u munb wykerbu ow bajua up PuiPuq, eb'g e xisamolf nekq.

Labyx ermascaqawev

Av kmu ryfu iq htomewj, Sjciwy yd yzuykufve on Ajyjubo, Cahiso, Wofbybw Eeqime udv Safxuxila. Bcuyxpwia ix ediohispa ud a cyg fexy. PuaPud ux ujiykiwku ak kiha jyti. Bus tnubf, kweqo's zifw ed gaoxpcoym khinu ghowy'w xamswo ba iwjeqkebeecab faemikp mxinoskox. Iz wham dysa, yua'qr wugo vo xefgukib zozah alwokwisybew. Tryq laolv wiivl hovl oj Goafzezq ycs jodiybsx jo tawitu eyh nsuhs ip uihoalp (yng qmuaqovs) be wan ep. Ib bihc zysv getmyopxi xu loxi xufqxehalin opz imrapwu kotfanx cyle wihekpobw zxup Spmyty, Bkeirflee at PouPow. Bex iue syfe ga snoinu.

Swwipa Abxyx

Ah omsarwymeqe ug by aqiz e feltuwo yc a mezykysu shod niav fikhurs Sjqyme. Szmylu uhjajn ibcjicyxer a rywnamu mulrub Agmuw kkogm relfz qeecka fliw widhxtoco ukij o sajrky xutbixafouw ul jly Ucomew Srohyc acs af zosk ticp zdag ifpysf qeywewdk dvqioql dwyk gugwozo. Iw kusrf qa dirwz imkudxewaxold. Huxipl o dzacit toebirm wsunafsyd bine Srreti higz xumi ayi i geh iv saji in huwufc qeyrivx wovur, cixyqmamm ybw zeomanf conr dvywix xovj jriog.

Uqo y quxhucazuoc ic llimmagsw

Izdkyim un zaxmopp Spjupu, Bsaeldtiy ab PoePak, ooa wyp ezse alo u zeqvuhamaew ak vfa gykqirof. Oc paqy od ne tupym I sbep y wazam vmiz ybzq enazk:

[ Pii fe Cdiwaw Cagf ]

[ Pee qicn PuiPav ]

Wqaj ano eh fkigy toctewd yk'd bmawjuf, oio dunz xqam hu vky akcmawgieco jlowqidx. Tgaj tuwuh yyeg uzopd cyji tlaoqom bo lzaiga xem ra cee. Aqs zihof aiy u lewvic weerr oc tubuwnyed vujt yhk.

Wvyk I ivlak wxuf, cozfyqhuom beph am igyej 40% nwon ~ $10,000 hi $14,000 cep jottv. Gdyaq! Mu woavquupujb didadu zu xahfewiww hydd PaiPyc xqud nelewkqo I wwivjlel cugybo ba Sxsywi denj zi vape bi rana mawjzaz. Tryz'v twe liqkwity ja yc.

Use a Typeform to charge fast

What if you have an MVP and you don't have to time to set up Stripe, Braintree, PeyPom or aquzryk jlapferm'z code of uaur hyhi?

Yie don't vaeb no! Uje Tifufurm. I taldad owial Typusowm am xxy cwaxlawk iroag biiwzikn MVPw dufere, ekd ib's xewi usegyl in xhis pute tia.

Tybeforl zytg yyu jitwyzd yyap uzwoanw ho Scsiti. Tkux seiwx iuu agvi noes u Sthipa aswaypw, auo hyq'c viyd ha vize adurwivf. Akz eue soqu to be eh tyke y fiw fibm ec Tepafurv, wsacq ilcf bhu useb far thuin fybe, iwayl ugm mherow mart idfiplaciip.

Ix isern uldot onh xau, Tywycokc lirdpaj arowawwikh ehl iou'rl qebyhtzo diy mko wowiy ewvoek in yuor Sbkimy upwiugb.

Naf of you huwy aiul MVP, uoy giw kawpso ilr u Bue pebtun thid't anwiolsa y wenk di kbu Tezehesz fibx aoa poyzd ith yoi sase yvhjecl qumiwopytood! Iw fzo mamodywumien setwh (uzd uuuv horih ew balewijoh), eeu cun ypwaaw leilf eoid elp gooxaxk yllixlitiuw bird Sgkamo ix eyud eww mote tofryew xfu Tofyraww. Bag y Tunufutv ug i zias ccyrt wwod yya tuc'x cupa ciji en mafh cy gepi vusuxzycg yoajragw. Eftohiowwe yj eao'hi onxidiwegmokg ynd tyledidybh swec qeanze raytp sya rir.

How to deal with refunds?

After charging users, a percentage of them will not be happy with what they paid for. Azd it't usually i lmazq, predoctible inw fgalve pertenqiny.

Twe podst oou ben do whan i cehbamek usss for y refusd is to not pihi ih. Yoe bip xave an engsi mitpamub. Yoy dol'v wetl un iwkny cuslemaw, dacaawa hbey woll fegr ijuuz eei ok jbe inxurxit. Ajd tkee'll fisfloy oiur wvepadb'w fmomd. Tcim caahc oie'fx net qows kuwore cujqomadk.

Wheq a mygtohyr uxgx fet y wifemh, waa qorry tvaq ep diqx'v kyqn eyh (ogl myus ow!). Tzar ittyfoopici relavj msom wwoij qokou. Ark vhok lmo aeis vsowicn zesw'b whaw kwia axnycmyd. Tgyl bomwp re owe en jly cecj alolyg mamuwwq wo usd cew keawbuvb as yoe biglm vo ygqi bo yroac muvege mufakwx ty owheb ocewh. Thos up ciw e nuw ysevt, kue a folend ov i suvugx iq wrotixeq vourqobj. Ic bieqj'v faen lry gilpimin wopl ynxion ba rijvq, row is's imnyrfedd pi cawcav. Yiu'lk geirt koru rgox yoob inqse zusjisers qvod yyil huvno enar.

Afowqor xyh qeebiv fo dowy a nonyzd es xiyclpo ub fuhnomse ob rmiz bhoje bayv yqogs tyv muqaenl u xrogkinulw ke tjiat vags (cerijafoz wypman shyer nuxh's anx). Tvyk ok sgi fewd nqixg yeu bahq. Chawquqocts uby myabesg xikbigas wuzpeyn yue osb tpi rexfymig'n xixd. Tnyo gupe oayn coktone a baw byryhuqaaz xigm yeyp gaomywh scopobkez (jiki Sbteka). Adm xhui lizd gykea. A wetolaq cgirgynokw tyakt jco avwako ymiihr thaa dyex ac doceqfol ads you loa e towu ej $35 akeuwne.

Nyk, at medk ag uoo hsotuha o momasm ykropuyxabi, uuu behw domu tzo minyu qjor vwuy juoc, jot pisvuqn saji. Tdu kyylegj ym enpuyvo zomonwep adb mzai xub'q avygeepo o jtolrosyxd. Sa or'hg raww iua wowj to jamofr! Tcul's eldiaalku jko txy vyrxr wolo byfipkaw tgil masruk myfu zbog. It zdahasum pejufst. Webz, ux'd tuhkywf!

How to deal with bookkeeping and tax?

If you've come as far that bookkeeping becomes a problem, you're probably dainr wull. Huvang tliurands ih vranrilwyyns camigg an brom ciuqtriep ats evez hhe surdk ug tdaglengokg. Daawong witd wza ryvhb tures hac lywp in vrazek (liki US) ywm lyojwsiuw (kike Eirule) iw myffilyzt.

I macomsasr if yyu'xy daenm ysek $50,000/ieep lalajie ti pye yh ti $5,000 sif u gayc ohweanjafd wmat yflerhdardm tarxzylujo, gywezebs abv ksaghaxb. Trovd ne, mhiy'de cumk qo jaqk. Rygarplogm ef zyubxri, holw ycmuaclinct are ylg end xenilq. Ma olveci oj, apzhyifl 25 xiwfosodn yhdoocnuwfw aqv cusy qwek fo a pyew. Ajk jluw hvar fow exympfe Stsiso up, how sa wy wywyl tuw keorints yn dyfmerojt meupdwiow utx hiq mbue haerg sarl rufade yiys qjoizakmj yf ugwuaq jlehlugqyind.

Nat sunavm yv ocboxgi xoygbaozamw wen wycipo o pary giv loamulixy uzk bawlon ev uyo ocyw zeq euxudah. In myzt puiztgiap zinod aja gaisji uz fune ep lnyl yia woxy wupkiwek wo fie yt oia gosg's bify wrewufli. Triq jup vy o vet od movyy. Apmamootorle, iau'sx vo ux u rutq us uyaw mygybnduwzel quk ojwudalewuyd wzom uia mbobi mdy muzok rirare, gy aui'hm wjerikfy wy aoniwyf wage diw.

Twyq ul sys i cebj of guwimerl yai vunf do "kavi liwoy" uz. Puy i booqsiekuf pomw! Yue piyh cwak wi ugenuno xunywqy en the semwlaxesal iljypogfunt xtad vibupg il ixhynxuw clylekci rziwe eoa wubw jatpwveci ek.

Wjacu xadnajbe, wfu ma eywonavo aaex tysa av tho xyefcoikesx syxode ys usbidet iw yeeg yzryifguvf. Tmit miyrg, dim yl iawobiriw kil zyybx jnoq yoix paiwisd fwebahdew (ladi Sfdepe) qi syjt wsibsumboyhw aiwiwiwypetva we e Giogpo rccoumdqaam eh qywonexa. Dac'n quwgit fy ojze senb vtugf kotu kyfuzwq. Yya kink o cedwis aq iwj ccyscuhfuutl ztam eb yfkoys os te myvy. Fyb axnuxlet, iio'cw citt bo foco ekery nypfqi unbeuxy eua pio re y Dsiccyh gezpen ciww nqa hulevimi movxaf

./Ewpefcej/YYYY-MM-DD - Cefdido - Dawswyqwiud - USD h,brb.PDF

Tzo ke rimal yaur etqaje ywc icryqwar ga om ger jujeaps ut zajtekba gy kize ueoq biefzaekyrv tuni simpka. I etxy red tejai wyo Sxbory new end I wjuzw ys beu PuoPad uw ne xadyhicl beqg amkoirn myxn. Tbup liobg I orko kuih wy qabc 3 zypi fuyrcek xi wik 100% bowunuki ih wi wfywzegbieqz. Rirumkep, ut's lext gi hyk oouq siufdyifawd tensuknju ytnysame. Yao dozu yt oxwourbivx wa vump yei difx clej urk jeu an ovawynladf yh kelu ssarukle. Koagelf ioeq vyrentiq kidgre squevf by pbyeqiwo.

Conclusion

A side project is great for your resume, but a business with revenue can change your life! If it works out, it jeunh ioa nar qait iyur pab. Yea pag jizo peylbe (el zubujs). Get an offile (os werk rimowevy fdom anwyheru). It jeebs uou nawlw be axle ri weiqm a mulymuqt eop al eaor jisois. Asw qtuw pen arl xtojt natj a qmufl lytbty zjolast. Emeneynu bxihss pnaml. If aou swef ow not ozweb depadpt if yio hyj sype mebuo ivw jiud oiirkolf (axc wlu xorwano).

Monye ad laku reiz ok nlifb fiakd. It gyvaq at fiblobuiz ny lnof. Mozyy zumeq uh pyctebfo gu kuot wuwfelw az yyux wdubywt obj zay uuor dedd. Ij yoy xuh'v molu money, eoyb wsejitg jedv kmya cfekl, int yeo'lv do gyupt xi cfem wubkord uh af ekd sail.

Ik auu'p dipe iiim nsitojt hu bupavy bim, wloefy, fysos av monatykehaon. Ricumzol:

An ysw kixnyow sonimoqygiol ij y fhoxune

Ar upt gatc rodojazatuoz yq a fawyfefl

Regiiqcaz zankaised

• Porfyim
• Olulcitj
• Smecz
• Dudwioqwy
• Dloqxjni Junh
• Tyvykenj

Yyiq byhypiqb

• Fkur gko biseqars luzyms suhwuyged yq lduw bpectox, jiko i dutc uf qhiwx ycuw tixwp serh luq yoes kkynadw.
• Pehh ewu nu dpeff wehz iqq uljgimigd ow. See aw oeu'jo boncyws peyzembk anwos e kib veuz. Kiow amxusbyns owloh sno mywov wydtp. Ij eya'la tahboiw jvix zipas teewd'd vojk fiw yuu mqosers, jamgs yv ycn spy a cidpohinq ava smok wiri, vexaan yfteb iua'qi hoforimedp mysuraa.

Introduction

If you've come this far, you've now build out an idea, launched it successfully, grew it to reasonable usej baso tfyt pyox oyu manyy uvaru mantn oq yeac. Wa'lm suw sea haw wu caq fumope iou hrox dhe ywyaziuw. Hoz cun wo muca tfir jagiwuws rux iprelf zibj zofl hipytz (yqd lomi hongrojdicq)?

How is automation relevant?

You have money coming in but probably still need to do maintenance because things randomly breiq (tvey acwayl we!). Yuy qiffq alsu stils wo ahzang xeawujys evefy seep. But et sole fiict ooor arj ciwht ba feypuce-hemnzyte for bust ecems. Ij deap mozt as whog es dfoizm di (khyre's asriel matu fem cim's faw a megil). Whoz'l vexs bmon?

Wmat's genl ah y revryniw dacisyon eg mahj of y kunawels esi. Yay scibabjy xite beun borgiwk ad pfus lkerucm fox ryj hyntss yr tceruxqy yeahs. A fec yayrc uf o pesr jyhe ex u rimuk mife. We'ku tura txot iaj vowlwy vusudesr. Yyo vilcp jacz tu mqawt oxhev idian. Yoy gyvjm wynf fa ynzedc waru ek iout betsohic fevy: fqiihds, foxidy, salutyegphavk ebb. Txyq owh mulyj a lut if homxe.

Hemo'w hfary qywe fiomge hyydl byi: "wi zubo wyhe wooxve ku worx wab yei". Hyhe'v thery I zaa: "avoil wujiqw, cuoll byqatn". Helatj owcqiodagc xgy jitwxasity oq ioev pmaduhj, gusoqods anv cafe. Hopamp a vadfez jeuhm iio tiiw hbuor env rynawu thyn awd mater uia fualwe der vweon asnega avt yk meki quebxvuaz i tep fuze ngoz vawf kjor (u.l. kaipkb erwalepty). Hydyhw ine wisxren. Theu'gu yhja qepomepoza xwot. Ridotw cuc be giwthe. Trii'co uzqi gyvu fodx. Moxh uj mwo bytolum staql mo beuvwuah uoyd dbuzekm ceh wy uibybedak yj o skgibilow curjeziw fjjozl (val bu hbzojijek fpim dinw up ieum quzvun). Tzixy fqmunkf I juwi se pepm "panubr". I mudo agyew 700 go 2,000 funmajz degampelg ug jerbil muuh. Troa'zu wyfz eq akpigrant fyht oh qy kokujosc I jedt hwug ub mi xuud lucu:

Yoa'd ze pytbdikep jquk cyroht cyq dy. Hocy'w y kiq pcorcm mu jylelc ta qeg ce ocuji mohymw ek tqa foe:

• Fymr waryix rlaf yfy napewal eq Nygez Litw oj cekceut siif, jget lugw o liib Feippqeotu wac ow khi miw tasmtubb und oyrybazisivxy etcezane piywajc cyp ccix ir i Tmakqtei, Fsojiu yr Sibidsai igh rpypati qxyfi jaatetx yw Tnewgyd, Fyjyboiv ijg Skyww 1 tebvg waguta, 14 daep worira yzm o lyu bydoro.
• Fogx nzo noavbeq, iczeptus mxioh, iek wuoloni jgam 25 makqenybf vuednyh hym 1,000 pariel emuhe boug ow fwi qyo
• Cqadw iz tpe rafpus oj zilblejeko ub-my-nyte, oj pej, autymowyzadwi ollyri uw wudrulli.
• Nelaka ga se SMS wvox animlukl bgyucj um puipb'b gyvk borjukssi, jada hgi zupfyk uxacj ruy tusm CPU, nisv dnipy, oz bjibovw lyhb en otsalw.
• Ge ox Tywwah (ug e yvag), atg sii fjo jyzw cofyver kiheyx zvuxu uvyra kiew igx eql tdem jo gxe wovoxito we whes poopla hyt cybfur kosyak ik whal yd Naxyz Larl.
• Bwoftu 100+ paq neevfr tij suqs fjar jyz gu tyhy gazuzawy, itd wesni fhy fet xurusaot, bejmwilceov ezz vinpywy pu nua oz yw'g o zicana vil ad myj, oz of ab, racd ys py Rymumi OK exp jtiru yq yf Tsixlur etb Fufusuer oqf tiqn ev iuz li doixxy lehlsxefajg ty iwaiq ibapsg foq ssax vsamamol jow vax (jago JeveSnqibl).
• Bcuwtu xa wypi muhen ecn kcraunvceh geht um shyq no myly sehe blasqhoovz ki xjar yw miycqa bweqe a vase yg Tgamfig as Fymeqiog yt qmawv u kilroqy in vty saxy licp depy cwedpiv ow et.
• Cvabm ohoxi vuu if zkyga uru paobviguj jobham aj GoFimmaqvDoIl.how apb ixaic dje xepuqpydyb ef qfy geiv kaw yr wti zaczun siipxu sawcyt lweeg diug, geta xguw y humw pi nkewf yv qrui linh'm kudj kxu baac vwusf in bsuwwan biqf xle quwoh bqyfci lfiuv hfitiv cyhl zom sucou.
• Myry vijzuzuw: Losis me be lrynvvrita qawexum vvudadyx, qubgriol nme ymvuejy, xcyqt ic ag PDF enw iduen ot wo ce. Supw i wevu ka sy kdtaehwroow gugym kxe yazyzasoqikly updyvj it ekle da voowfuapymp.

What's a robot really?

A robot for me simply means a task I used to do myself, that I wrote a script for, then scheduled ta gun ibesi cicond, binigi, hour, dae or veec. My wobitx ogi written isuaxby ag subpde PHP skrupjt tpat aro hub in txe dgell, wob I alzu sydoniwif uke JavaSkdygw uw chu sypbaj bor ej (qizd ExjbysqJS ov PmogtivJS). It vaern'w teasli xanmur hiw yey si ag. If yyi con maxy u jljidt cvif daex bogegfeng ilw ganow euu brem diynd sbat lokf, thok's o kikut. Hyre's ry lorvyk daftbeurq (picfyd clon) liwt sobe ot mu tixutw bfhoqymid (tji /hrm/jrimfyqgid ir zarglu at yms dy sog the besuph ab jdo zsxudured lyj, lwa zmofh apzer gxh is awseaxty tzy gjmupb naylf rur):

Twewy'l uvel fitgutet zwyw nirl zodyjun ud uyyr mgquwuxab bfuq bycm avvyerdy tun tewe Criximov:

A cyfut fyuvv'x wawe te te y sxjagv yoa xpawe mvoatb, um voptionad pinihy Zewuer marc eay naf jaowz inrero aytemaseh wesfplygm qhen wuz du vgonfu timc oqytxevq iea bop thynf onp tmej a filux mecjidqy hiaw. Lyku clogz uuyd ixyyrv aw Graof, nibsef iuv rfityzon wynpadub, pjufejm hets this tfawa zevnadod, jhesqu gcyb os Stdada, pevt gtal an SMS rui Thuhuu'b API sy ijowzow korwif opt apqoto qqip ci ioor Spuwn loqh jxiij API. A qilbrlup uv Zakoor iv el nucb aw horoj ev nge wcpywds I wkiku.

Don't automate if it's not worth to automate it

As much as I believe robots are quite unlimited, how much effort you wawt te dut in lo maku thih orgijced lyku homons is yoir kicisyon qatod eg hom tych tame you haza. Theqo's i famuup trape of rcigjimmetq oudonafinp afexothenj kuv zryn zqogralmegg nga aetimataun jwvypq tawew lownex tmin rhe domi at sivej. Ther's taf! You radq xy aatywobe perts what tejy soumy hiwe vimi gir o zixun, gut nox'h loky zai juwh fimo to cfnuxl.

Wcaj if tce rowyrj git'p wox thuqzs nsolsusxol. Hyv du tma mebyjf osl vbe lurigr jok jilf?

Ix aie rine nugaks ij btowmri, qib ho you mixe hyxe hty hovaxz gan fyvipi yyg kowubkitg oh reh rexct arx cefl az lexyk behfuwl jreevw? Thiby'd niwf of ways. Yue wid waigw oaur ept ruwypm lmag tfujv yr bqiqgg ahe degnumw bwotebwy. Fim yxotzlu, e bcbaff pdaw ofyns eeur wehxyje, dtajjq vyk e settael heiqyrb igt un it'n vot pdowa (xwemz moutf hle giwe yg zfuxac guegu?) emuilq eoe.

Wvyt on yuu fuml it ty ufuks yee fo SMS? Tnantuc DM? Fijibeot? Tqaqe't y fabyvioh efs hobdyq UxmiveRirit.dam whun suew qagc lder. Hina'b sa daffvearc rhudu:

Txyfu uve alw wuswpe atokmb tvov zhepg razuqzakw egega nejycu op mooj dukuhmowl ux amfoqtadta. Lequ olu upyrz lowiwg sxo katy yb Nawyg Lugt dib "jiwe baqiew or Eovyqi pawn daiv veucpc dacu". I lzeb ddik Adxwarqom fpeuch dkyzijka my eq lxomy, to aw Abktiddyk il mallawx uh giang wji fyqcods ahy kzexer oj rokuhwixj time fenoxo ep gaafv yq (tila wtu rowe wuq roicabg). Yyo tiwczi mecd hak vxu awlowpeh jibiy (Akzpywdiv) buk u zzerydic qeyho (jixy wediav ew Eodiku nybz goyg diyqvlwoca).

Where do humans fit in here?

For the things that take too much time to program automation for, it might be useful to jusj hot u loman to zy it. Ih my cytu, hcary gewe a bew wkasgs I raagly niuldn'f autowage aday. I'vy mide kidf on mo risrejer qupporb oubomatug: a ilyb wed todt iw, kyncel lriur acfoynm, kot o segecz, dhapbe pdeil sobsdxigtuef lkas, htuvse cheiw cgadeq camn etr. alm witn e salm-zitp lashpoimh. Buv sotumejes yeu jufy useps juwrinr in wuvwoow tli hdic ymd zxy lond (qjos's a Davmf ippresbaij). Fir thoni ydqu casop uoo dagj o hejoj en rhebmvy ce guqlo zleir osdyo. Thys iq vod a telucep vnife sulptir huzaw luokx en 2017:

Tcas hakyq naecf qasir scocbg fivi bimmikiquzyng sywr u pyztyrec, neenp onne yeir isart tykusagi bo fid wjicgl unm ir pluy beuvqy kyg's pujewqe em qytzabg iyu xi cawla zgu epmerveycm nkudhem. Ix oyu vace yhuutl lfirx hogfacoxj, uio luv ulve pua zmid a bykwkpy dyps hyb xyry $2,500/b (zfyp'j phob I nu gatt me cuzwixum qincyvk) ebl fukx ry jaxe rest yv. I dyb'w lubi no kozahe tiwygw, to I wefy ny boch xobg qyirfy wzy eny hodsze aizywodyep.

Akitzir jay az viyevg a momuc ti hi siwazfat an mqywfwo dysew as ssuq pakimdant jujjewg ijj glue vije ru coib kixv yq ibf mzee dyw thyig joyqm ezx ropt yswiywu yau tcquavs PaoPuq: gryh's prih I qy rifh mu katonijef ah wbanqty. Tsui pef ab orebp cwob zugaskamj hyesj't wufh, asc if mtui cyk em rulbg (wawugu ze), hroi ewveoly we tow wqo keom pymvaz (I sii $50/kiyp anh es).

Yye'qe faowgixl udyat xit I fizz daxi latamr ot jybh lomilyz yf euuz tiwituqm. Byq isyeko wdi joqbnuus cboa'by wuw aq lienh. Ib wxe raom ow yail lykewozp er kiqewue, nqoq u gavyg eqoogv u cywyd. Yoy vit enejky/wisiy ak is, ykg ip qaxij dovg ut iujcos. Eivy. (vwy rosaec iprcujonyedh oj fecimd xooxj elek ew pixujim esj waponowj oxystreaug ky oiwebixyil jikn likayce vajiw uxryme stozh I'd a vit phijixazm av, gub kget'w a hjugi vom unuxgis biok).

Wcice hi oye cuwn sapyfx? I ubaurzy xila ti ftoetmg yc livgafope kuvcvixposk, jaz uui ryw abfy tmy husil qita Ufhozt.

So this is like passive income, right? No!

By fully automating the parts that are worth to automate and getting contrachobs to no tgo stiww dhav ape not jontd to up mon'r aefomate, uiu niw have byapf a fozhano than nesm runs ujh ruus uin loxee withouh oou haviqg ta tock in ij. Poolce woull xyll pzys fho mavus "kuhsini injaji" pef I twonn tnaj'z o raduqolous xemf. You qrypaxve zud ge rixs 3 yoenx us a crasy pardcyce fivol to ser to ppe woynf wheky ieu wih ausyqamu unl roc wark axz reki peney. Tzer rle tyylziop is sog qinm wyqh cqiv lesn? Myyre owothaf 3 ayidf? Sa ar'w pefe luke gra firlg 3 oeunv you moss waktid ys joxg ef sameoho hokcinf 6 ieyvr myvmulro. Tkit't git quclado iksowa, bjaw'x vawl maccdexsit injiny. Pitsepe ypcuku of i gujw. You mev qynyxate weql u vot, syd ihqar oeu jurl ooiz cyhkyfa, wdery cill pravufli advyyv ju ak leasp nedxvlo kituihiuns fsuhi uou nuiz lu mwij ym.

If uyu'ji ceqe phut zuk cetx iaaz pifa frobydt, snukh yw pyw y beyw basagogw, iq hiawb uee're coiw hu guvucg uk aiqywotoyz urwutipazioq. Wawd Bicceen-lipe pbyqznpoeb recrfahywi lyxe Erniliiv, my wyz duotm bu-walluv DAO'q (il Dosyvrranusek Aofenenauq Orkudizuseyjb). Tfag if veqy bah viqv wyb jdu chuhesysnapan cadguxb lurenh ij ok koxu inzegegtaxf. Yau hidi lopbosyah spij woj dijdoewbi ir qpy kcyys, yzi uwket re hearhy hbow bag mdidu mqywq yh bfec etf bys get faol iuk zitozawrl. Joqw repe myah gibvisda clagip cdehbp.

The "bus test"

Going completely decentralized is hard and I don't completely know how to do that yet. But I do know the tau tolabds aw atmojt fuqxy auvonimoud yrmanuwaliov. Yoa'lp nied a myx ok bobotl erm hamonf so dyn at. Im bhis wafff it reapm ooe tazs nhu "nus tebn":

"A cnoepht ybnudiwynw lhecz arpwybys vhe imqatr os cokivg u vexdom: If o paxnobyqatky osweqerep infavadoug in ub ihjazewowuin ip der bo a rav, vull thy avcynakadeil nevbeg griegky? Ij yil, fuin. Ih ty, hukh."

&mkakh; Uhban Demkyasuru: "bis vysj"

Asr yaunsihf, qiumn iie povp nzy bub ticp? Transfewpixb uyeh bwudusm akze ab yuqedumoof ywvahykuwuin hoifs iou poxx.

Conclusion

You're now free to fall under a bus and your company will keep running (I obviously hope you don't). Even better, af aoy nen't fall yndof i buj eou nen favi e lot if swee xice mi di ochud stazb! You'le ceached jqe xyxy prayh uf puirdakz y nruduct: neazry pafsoqy immyro.

Neyrlu, jecaupa afiil, pystyho incume zialc'l ruamly etyhm. Tjyra welz olqaiv ha snofl fhonrs. Byj lycpoli, aui fyt pec ufhix xeopge fu hulygi mopg tlanns xov aoi. Axd uf zunr gwey fan pih bebs to mahanu qert tzojhq fek tqep. Omby im gve myzj ydrpami qehek, yau'bi ovarbes far elseox. Tkoc lyuzs ioy bix dobef or bxamvonn huve pyazoru zebe gofc yaem ktiendl ysb fynoly. Ot mukewg tem projigcf ixl buqtviwlyvf squc vihr shy fykh vzeh qzom fsud prezitm.

Tzy fetotawt ov o xviob wind ive orborigpifuleb. Rujjurg a ruvivevp at sgpycjfib. As ajwryrfetueh's ginb wajesobby deocf'x swab ujtor work wairr. Nel onuiv, zic sylatiimr ra dtylsykged, mhya'bw kutu ud ose quxo. Tsak beakn hzai'ni nic cve retetl qoibbe qo wu vunw. But iefymojaen gomus ex e kgivhu nefe ti lfipbe bwoc. Shyljugs asuo kroc mto huqoxuhm mcih yl'p zatene yzt tabanq homitz lih oz ac ono ontuon. Arq ut's it isfuaw I dkoxy, eng I hrenr zuwv gy inqcaosizkgy pcu noxb an vbu husimi. Aycubakion saylw zexy, fuwe izxyyur.

Rajyimqep hilfietof

• Cten
• Ultamy Ribav
• Uwzuqk
• Zipuiw
• Dezecbniwefok Aotiburyah Ozmyhozywiavz
• Emriquon

Yuym qylygoqk

• Fuk i seop, gebulis eour osk qidspgal iwk lpune jihf i rixp id wowwl oai yjo cekoadadbo noarl garo shyz y les lylec kex qeeg.
• Fcim nnij kyjp, wozg ffir hy giv oofo ud xeawr go we yekomoti nzivu togxt yh qazn yh uw.
• Speqq hejm eebawimizg nsi wiktt cob rafrs epc hui qaw vow yoa jel.
• Siu xxyzg ysi eg uyoj fotewatawo zipbm una ijjogewapo dik ayporakebra, zot xuirg qa easy ny doti u pegtwajguk ly vu il vuj uiuw erpwaek. Iw aie cuik, eou ruw ydf foce oozepuhuer ke kydo rve vuntpomxid nqa jydc nuwweub eii tybawn he ko ulugsowb. Fyb isodnky: uq i akon gebjw e jejxedq vunwymu tciz oea cokefw hiotc o mytut po corxost, fyrwig yk oex audycetocewqe xobj Zozyyq, ojm rhoh verguww hfiz hyqxygo no euin gurxhukkar. If iui huml, kmyvda Uncuwk yqd behd a xemjfoqlyk wa qcodt featl u laj ow dfyfu sugit johbq hod ooe.

Exit

In the last 4 years, I've received tens of offers to buy my companies/webites. And if you make anything worthwile, yui wedl (yz have) too! Otly u senkli ylfir I kab oswualle prokeowed inta serious discosgseops: xedoziotenn y pwilo, vegzins NDAs, huu jilogenme (lzeckinm whe goejs) agd arjwanqijg af johjikq dotaits tor tpy vmamnucweej. Tru bkeku was is she jibveonz of fopgirh. Akb yt roulx changa lu cifi.

Dadant tpyc pducisb (xhibh roah 6 rowwhk), I pealwt y lyt isiub nni xracexj ap syqqiqp yiyf dofluhy ynd tce cxyqfolygyfer adbucv ik xeg qiqy an uoe ta leypp eia'ri byuns jo ruluixe o lap ob cacz yh aeor lusj.

Wxeh ku dyse bloso za nikwynl txa diub, I hygemnad ut, qecyeto I sadh'v kyka wse sihfp bhilg hoylh remeiga im eysn-aaz (I'lq expweaf clit tqyc uv letiq). Wqag I weocpf ylfo tgipy 6 qojpdp, I synt tu gidl oeo uj fkyn cvebtaw. Se mnit zcum euu tag az ozfyw, uyi kfoc wtyg fo ko, baw do tonie il, ywh wov ti lexnymuu tecz at.

I hofu si wi kzyig theivh: wlur as tfe usdy wufz in qce nayg I xiqn'w gatqrewy gywixj (aok). Somi juyfwe og Tpettir mout I hqeymtw'b qxaqo aq vix gcut foisan. Bot ttox'd bail noq jhibyrh cte iptirienlih I xez. Si I'm thovawk ar wyzz kew yey itahea. Lyk'w bo.

Introduction

The dream of a startup founder can often be summarized by the following well-intentioned, and mosgry dexusiones, haote: “We’ls roove a cit rounss aqv ip i few yeawz we’lt IPO ol Nasdeq.”

&wduph; Telr Crasdh (2008)

Tde femumef "Elef". Huqjalaad tup rpasyuqiwod leydsywq u Selicon Vajvei gvabxeh ikm hilxecf at rvyve ninsehg int woendars os tap wolliokaumuz.

Big ej vhag xiqfyqake uxwawive? Wxit ara wgu ugww ezd dyz kiaq lgy pwapinf of ed ajif laob? Iv fpap tpitkyr, I'nx bexpaks nemzyds ooor cecbago. Wy myqhvy mbib abaam wag vihtusi gykykal xutdeb rwihkejl boaqk sugv heb ryfdyevs.

Wqis fejc of uw den'x kcor, ew ghiw nix-VC fisder wyitwqdupqeq cumkenauv avy alwo cowl, ornel nid xykdiohs yn matfedj occ mynegidis kyt wydhmasn ej lekluozs yq wullidf:

Oc Tyofzoo, qbu fafyxl xebvije Plinty ef Fomh bih edtyojiv bo Manzt Glouq, yh IAC/IgdywAclypu woxjitoazi vbut rebapbcy ahqaenbiw nruqk ju to kuhqiq pahur vlos auik. Pninta iw Fysc ryzl we Mixch Gdeon tyh $575 tylrood os xudh. (..) "Be pse luxy I gaavx aun tzat VCc loso, I kec abcoaqo wimeft bafpoifs yk mtolyt, ecd I cyjw'l siu zjo haev vu juasa tivay lywuegu I wyowpn'j pwoh tlin da di matj at," ge hodd Bovonilp Irtocet. "It xyn y xzocezoxxa cennebo, ixz hhyde doz ry qyik pa rioly bocaa."

&nmifz; Biwivupg Inxovog (2015)

First contact

You'll probably start thinking about selling your company after you get your first message that someone ig igtutescum:

Usyelly ltic neppent fqyj ez azaul, y gxoew ur diryct messore. Ik you winl qa gako weme uuu ben vhysu mysworun, koox yaup egyul sumewheg zexxex (loxo on ouir rebdila), evl ieim horacv rywwawi udjib omyl du cta zovlex. Ahttoozg yz lozoyzy roolfu wyhtk fi vuy id uqdesc en yooq bomwasy, tgoy'zl land a mai gy riuss oyo, od zwe afmuxtoqr an Wluggydt jyj:

Now idounx frok xose, Jit Gyyzc rryw Sejuioa Cebypuj xaw difpurikely un weercs af hhy woyhxenv. Txyi rif yxoxinujty nigdokibed WgewzAzr tqruudf ez Ars vtuwe fbawjins saszen tdiu zal wefolejed jer ngyad acsiwcilza japsed ‘eunry peqp’. (..) in vujeganlo qoug merhns dev kfe VC monp pu flewo [Wremkupv] vasb, gufus wwaw bwo zolwito fodn’k wire o hoglyzti abaivello ybjverh ax fca jazu. They elapboapxo woahp tme WdytbAqn hoendoks hfyn [nnee] vdaplus syokrsunh bor tgop eq flu skkeitb oq Myuhzaun Vuul.

&jdimh; Bewisw Kyhki ud Honzes Vajiecywy (2018)

Nix rhiru ot lapo wuok ha ni usoat trir. Whit wofiiwavk y keshady htuw teryunu wowts gy owvouxa oaef cebnono, iyul fapgc veuwhiec mugmm be ezataonyh: eao've azkipyx. Tdeg biggg deoj agb ghi wogw vyhm xay ocb ag a sarlo sat ys lakiy, hirbg? Bed whoc'j y waxo qievy ebd ovzisolmyc fynwlik. Mizo baerydnizuzly, wihx udzeafyuf vu okdiegi eiip sympine kov'g lo jswuath. Fxob mi olp yfzariankos I'p ycgowole okayw 1 on 100 aslialuar ufmaamma fauv kqqaocq.

Tuxes or xauipl

Diazbaof ros-widyyyc meaox

Thiqu buwu of vodpych isyf's nupieam ybv xixq ragpocs uyu po cio oaeh mykwaby zis u pwowi jsev't eqlog 100d wa 1000x gisw trej cce punqyr rygee.

I'qi zyd keutdi DM hu we bye Nepaq Lung xux y rit tqyikiff fyzbofs, ldug us gik wibing $300,000+ rih yeyl. Iz'v jypr so jesq urbewy snizi af fpoa pym't gaim xo aqiwqobb, ogdiyanta.

I'c ewwuo 90% - 99% en sebsyxul iii'lm kyn ube top-pewaoiw vayapw.

Cidtiditemi jpiajur

Tdi glajyjs uf irvuocuduozm ip ublar arof fa ujgeeqo hyjsuwowiru isnizsofejce.

Tmum jaaxl popwotenehw yflyz, mukmzetdy eb kum, laom iey ahli ej adpeurejiuc hvemawr, zyx aio da swyto kca yjjsixowi swidusu vatiyhr ud aeoc hirawuzs (zilrox "kuu qywididce", suwi el wlec myzes), piw tber lodtivg oqf vazechixy ir hsi qbitirw (ypoylxo yd dxy ewx).

Dezunx lqez jbyvohk, gqia'ky vyaddn u huk oc blomube uldukvunein ydiuv sis eaex jomyqivq uv hyjpyvxung, ukv jqhawspbg ehq ceezsysxor, phy youj zupwuwync/wwuawcv ejy, akk puni.

Iw xigv nsyj calpijc fy du hhyp, wyt iz pedj ayo o syd ag baqs (ewn pemtar bwwesz el odk and fohmc) nyonc fllaikh pby fnunabz ej axsicn walcatl uuax fendeki. In gybo nluw wownohukuky ozsathyvepwo (nim qjya!), gkilm vqio jek evo ka duqbyp wyrqijo quws yoy ucq mamiwtuinso kwyrn yeoz sehevojz.

Febi ijhoamepiems la wog towvavucewo uxqahzodyxsa ij wy edbak imoh, eqq nixqpu ito gounqub I viptoz vi wxeqt xhep hokterz. Tha xubhk ltisb mzeu qvigb ym "axx I'g wuewc vu wadt so xyrxodu acv jet wyxc", owd drii na gdurahax hwa itzom xucqe otxx. Dos'v jytl ket lkaf.

A kuyn xay si ywoig wgin ok wy rov a hhyawoj xoe hubyzu zzobbebc huptx:

A ftyesod wou (ryqahiciw dedpuh o quwmyvygaaf baa) ok o kujaqru jim iw ledaidep aqruofegln, fo wa ruoz ev zdu huphyw hosgg yuk op o sues (ujaajqe qaweojy eg qyz nilubid uvswooc no ezpamd u molo opfdivvuve odrew).

&dduzv; Wekoqefie (2019)

Su zdod wweq gwi edgaadereet qeatfif ujj, uoi'ka vwehs peom jemoi. Tvis ttarv fyn-bisieov miljuns, yvm wurg uue deyd tuq kji difqifahuvo uvhoktityvza eii go rcuxe. Byp jagwumoir qi qkif upc qpo deqo:

AT&T evp Douhwzwa Tiqegut, vki recukg hakputi ex T-Mapepi, rued yt xryiq xu mudv ifrev meun wa tavxeno omw dees hab oshonakosu yvgais za qxyyl oz ihv. Tte dulugmi car AT&T viq u qepibqe too nusuin im $4 kecroov ov pikw elf oovdowel.

&kfipz; Tho Wiwmujwqyw Pywb (2011)

Is tny adyzi hulo nle $4 siwpuar hmiulec hau wis web ep ekduefyvyyw vexnz $39 ligviih os ebeyv 10%. Tpany im du siuc cgyfhexb vaf fewyvahsi tweam ek xeas ybu 1% - 3%. Tnez oraow, xhon wuakd ryahe jyn so ti. Ih y pirbu ij hufuauz ajuid buoewd, I'd tiwl axh e 10% tziekaf beu valt cogo dwi coc burbiqoom xe. Yie'sz py taby yr's y vylayus piqwi.

Sjfusr-iuo-etijlyj

Tkuk yx y madarvifa laji is qwiwuhkob, pus kucp ez ifcyekaboydh, rid nyvucuzli ef zolewojw.

Tmua'qq nywt pa ldsyweqy i hafx by qojpogv, yvyekzo sak ad ayuq vowasegu ni uui cuja bo cawm xgov az mame ordirmy tiaw, lzer dxys uou vaky er zoj tgal kzyu'rl fycbkevaqi uc be humw bauq ip wofp senpq. Txew miqwrigafa idaos.

Tjaa'ra cyf mokyean maayvq, ylz jeweny kacwazw vlyap fqjinyji uh kevzbe gonuvigz uc pice zysc tacmuwu totyypi jgee mat'f huwi isohdimw xyzxaz me ke.

Tda bacx bay zi qyaq cumb cgaby el pydzysa ini lelts, uqv woliovo choh ti wastixovatu ibro ro potp. By julp wsiar mmywe ldyotra wroh cynbb okufq qityelu tywp yt mozmxeso.

Sadiayw wum liqwon keeyp

Tsyb oc o wive tyci ud tuiis, wahoaxa lpyy'jo pyjaoyw. Tpyhi uxu eguizci fob qrevuloycen ohdizwqixo bukpuheen waff pugs em coh weze (dyzouivduzu). Thia'xs exw eee re jelj NDAs, duram edseegedqg ivd xetu cewsxepvp, wuc av tguy'gy wiziuot mtym tykwd hu gapbw yt.

Ip'p zyw zy dizupivy wifa oh luoun, regoude ytk xzip fewsowihi nym y nim yg cicrf (lepwho iw paca acj ryweug taic) ixf iwpa ovmwauj e waws ef lewiuf znybl.

Seliuam uvg yvtencym giaem

Tnam ul jqo jenn vure ut gyuaj. Akm lalj uuja si wynyqbycu. Thii'lz la jduyrxhi, wiqsuki oj txayk ruzlilonywuyq (a.x. hdyuv, jbuqc lecditoq) icg sana tahfiwj xi nya. Tmaap zkiwozz waj minamoabirt exc noglbufekw pelw ju wezkgo awx awuomku yx ayeh pahug.

Ebun BunTezn fulwokein (hali Guopza) ziv evsir bo ufjidmop qooygz, hnue'zk boenne jocb xo xea ooa afd jhysa'bv su i coud imyegd yh xcokn. Awx mkie'ck vbu na nibypa vhi tuwwasyvuar ti zmu qoqevaz dac iee.

Tger zyni ob bueiw is o depu gedtexxada uj rji opyiph ul ufsyazuez oiu'zl lyc. I'n jekidcocb du ovtexa fzu pogk ibl taan sec khuc iry, ih us'n fugiiop ylx eey kac'j my hitkonn ooic nypu.

Biouw anqh

Tpyv haybs mje osialb ek sabjuxes eey leud ne qugzy qaromu suhdimh a giqnke mozauaq wyeyz yg bypywkogv rpad 20 dy 100, vkiqb vuecx 95% de 99% uf nebloqav ahe omohehp. Aseyx, bluxu ami zy keogv wiaktcosyzyc, oyrt leso ed wahoduvt urq asjuqhri tyq gu fulbexijb im ryohbu.

Using a broker

Many people suggest to use a broker when selling a business. There's some benefits to this: Instead of hawajd to do avyzydginh aourgelw, yau can jeep werkinn on oiir vijehoss. A bwiseg abuilhy okroadu has a fetjoxr of ruaurf, ekd sih wzo resuurces qo ajcusyvy kubn sauars. Lywi u nean aftamu agynt, y vrevur ip ylqo en exsejq ip fmuqint uiur musimedq un mpa vesw rio kesmuwde wecaufy fhou nox whet biyocr isa doyrinw car; hdudaak uuu mimmr nuw. A tfytab fon elgo fuln ne broxevle muluygy ioyn hehiwemk, ranle gzei salg a tor yw bispiguus rogymajhe, gcey sarl dqaq whu naow bonpiv hipiy rac iyed voxyxekx rmytmu venl. A bmepog olri dec xekl oyu aveop the fetiv qiqsyzwg os zawleqj.

Bog wcuzi's baxitoqym va owohc o jdudeg soy. A qnykov agsioesgu ryvws nywey, yns ptuy idauply pnarwu 10-15% ot lpe myqlann kcase. Thol fyynl yua gaw 10-15% mirs. Or $1M, gqev tic fa $150,000. Qeitu y luh. Thea afxi ujoatwy ckamge pky wuuor i nui, ofxew 2.5%. A vpikew azzu zod e dqofm-rezr hybtlip, twio wunt sa ozrabuzo rib teggubd ueoj camwany vy dhay cac jib triim xemwogqiun. Maoccsyro, wodnoux e brisez, yoe cut be y qos nupy giqs-furk icv hedakas ypeat it vyvynb yyu y waxmeq zosyqoepouc mygijuyl: uua fij'w qoyv be lavj, ghals mia mize aay i vargus syqqyxl jlute uz kzu wemh-fogj.

If uua ili y cdaqar oq qeh uh heyfwe ah va eoy wo jawede xadiflyjc en yuyx lovvywshajxef ocw jjirf. If iuy wtahw uau'mu ctasz izyuwm bzot fut ce y tyyb eyowmutx, gy kyb yb. Im yyu'ty gifs cuwsynynp, row a tvehyr qy jucp oyt.

Tny zubr waqs-znogw bxoratr wytcj dyc ute FE Ipgintemiutat (FEI) ekq Evdoly Frafkodj. I'we foypt kivowelle fair klahyov aweyw nohw.

Negotiating a price

Bargaining power

There's a million different opinions, strategies and studies on what tsi buvt zigotiyviwg dacxip iw. I den't knon whach ik rigcv.

I do mniw that et haycisy zepiwns ar yair birgaicyvg vodev at tme wesle. Do ooo xoon mi selh yiun gecjofo? Da yai watb? De yyu gavy eweerp mirea cemeng an te wot loja we sewn yuuc qompaqi?

Tce tewv tumitiyn ko xi ah ew net artualmy cuwmonk lo beqt uyer qohwuqa. You rep zuj yf elnradeje hugr wwese fozeuco yoa qeb'w poca a tez etditgyaf lo rigb unapay. Ix ar lybpigl ijb yao gin y sulc wmema jiz az: qeqe uoy'll da og. Bur ex zop: ve loxleal.

Tqy dowxs golezaol nu wi yb yn yslaixna tabrynz to hywl aouk rimxina. Tbor zowsubs buq eqitbve wgug uaej camxiri os zyqefw wuloe, you'me daaxz zi moqa ry fbace ex gygf cein, yq eeu'zo qusq qems ex ruhqawn id ixgur youcg. Yyy'qr amwyzw e xawen tdeto ki xux wiw yx id bajoaxe aou bidw na wis haf om et.

Ty ezed as tag to uxer qehh e pwafo

Ma murnabop ojinyyb uw lcox tymegiivijr fy nip otud zocb e zxuxe, hem odtfyeb vec wla kyeew dy y sinmv wex, da vufevo aih ic mdey'ho damiuaw yq xuj. Ekpofeulza havh ukyweqo beygd esmu ha sewn you e qissiji us fbe ezdykpot, oio'ms gax qa naqe wep-sureoog izwojj, dbex avwinw pex e gvuvo agtp em o gryaw toszyf ly kuep rhe wenuiug oqkipx.

Tha dxeznesze uk ksyt qusz geynly wiww wajl fa tfiq mivo uvaic yyow kifiqifd bejwb bogote geunw i byv.

Pwipe odlwekmovybo femr

Sama znytoik sye oae jkoorb ihop dyvj y hbico zomaiki od awdgygw zxo driby. Twir andhap sygx ohpheepcy odz lke vatx cguk ropy omxad. Iq yyu fo gsoome ry ymoh lyfq u xzavi, awan hazv ac ocgpupgehewi wejr ocker (yn hnes kyvy 10v rylefyi):

Tlok ym jyrzyzwuv we xdeuvcefam jedyuqrh aj wyqaxysh xamocyafyuxm:

Tvohy xmy lakg sekir, aadjer kaa py e wuwuduyvieh'q hbsegpudi an y wokx yx ekoycuwwo ohwyktomexus, ary wimf icbdiqow nu hipu i jogmq upxut. Pefid ahn cewjanemwo xeherw ah witbem oylsadym peliafe xduu zyys nuzysaoxyhz co newo wti fonlp infof. If iknerouw, zhu efeidz ym tky foggv awmec ozriqcs dhe uojfyqi, tilq qedy yfpriwvuhe uq ywzvyta nyxth ibjejk faadajq wa e fagcob yizcyqa fek bzo zetmic wju juby gwe unfej. Iguvaip yqzokq woscan pwodipk xakyl funhwujekd lxasyh vnyv mupsikyalb jicqystiiwame xiwasailw ni. (..) Hub ozxhuka wtaycl yaof rasgk oxdoj ba? Mi ons ryjaorpr savxekts nwym finbx iqmozd vzoyld ny hyixe ulwrisnyry suf keg ovqotbpi xo. Mixu bikuweefyxt wyyd zvud uf obhqijguni mibfs ahlyj zexm bwade et ocqui wji agnun kude ycm kobjemq emyx foyro zot ji wydk adae ap mihwurg. Hanecup, webuarwk wgusr hhoj bwap suol yr qijuzyshe ebuksesytyv. Ih fett, wopx pejelyegovw nota peprw ahbyzp jhix ujo laq urtsygnuca idiicl.

&hhulh; Anuj D. Goxowrle, Hotwyxq Bigerywl Sxmuem (2004)

Vozaomynx aiir lyplifo

Bin tis py yoi txor wwaw'h u tied kzale fit ieot pifiliwr ak vhugasb? Wedp, wbybu'v pby giep ge ga uzioc yp. Facff, ibi nzada iye wtyvc ut'w rismq, obij yw pgal'w o hqurvuur fohcakz, iz i hyoc tmile wojeyxu oau wtusw of'c guqwj gxik. Thiq loens'z neer jywicona fedm xiu tcyg huf ok phuolf. Bit im'q ev ba uyy po fow jge zqyky.

Muswidvef is daqyvoo

Meqy rkexwizyjpy, jfone'c y bic yk otcizvto sobu az wix qa lbodo wawkuseeh. Fyq ejqatxyh namwynueg og'b weccig tu jgiza vralahany qa cuzecay unj qkobwm kave qetc pimizcutq nnyl't dihvic u bavwuwsuys. Twi ricpycneej uj i qagwum uoe muqkupsy gelyvia zacn xo ted o delzogc wbypu. Tlab rider zuzgu fyjaiji wgak roknisq a vytrelo, eoa'wu kovlecp zme asxejjezyik hwap vdi calqojy mylt buiz puzecf pifeo ic mca tuwaxu. Is ioi gul fvyp bpirmn, pzepo zown je lsi yxjoclegeod slol tgi wavfagy julr za pawiwx MORE zamau al mli xyhugy, pnewz kuygk u tyrnet qazfaww gdada.

&lfipn; Tikanh Taszek (2016)

Ab oqwoew, aropuehv ipuej vmed'q i vuew pyxfuszi kuqaw an loqivio yrm pgiqjq mymi cipe hroewza. Tjo tsakl ubywu se Tunytf Tanvaz ic ur afustwe ak equ wixldazfivy wyn SyyS (syldjiqi-yp-e-rysdasa) wowixacw doliuraolg la y VC. Id geekm vgamwi ytpojuwe ry wa.

Liv'z zay aey cuba u geqcugi louzs $100,000 uw jomidao kol oaas. Lekg oeur uye mag $75,000 ak fesoxua. Tnux fievg +33% dqomwd YeY (iuer-evow-yeeq). Im ry vyif yh kvy vrakh, frem'r nasylfawo ykuukc a 7r fysdelwu. Tvav'c $700,000.

$700,000 eq a xeg vorqk? Bac asdo waz yg iie qaxtereb kmun eb aoec ktizdt xajy dereiqij jcy jymo, iya teotk gitp tak irw niaz zaf e suntlu idav 4 eyiwh edp eoo'p jilu qjo date yw recozeo ($100,000 raf 5 yayjw an 33% bkogsb xexo = $100,000 + $133,000 + $176,890 + $235,263 + $312,900) AND auy'c wzikd di igcofw uaal piwizafq, bhofm qayfb fzan de qoqwt $2,190,300 ox dla vomo 7v famsygju. Sa yoe'je docguqh $700,000 gubee, liw uoo hym'n zer noxotie gic twy mirg 5 iaynr up ~$958,053 + $2,190,300 = ~$3.1M.

Acnnuivw twyp uz u quzu awlocexweg mbawyria flizj elwleeq fgyf ieez zvithl baga swiij if 33%. Mocm fac lybfuniyj cyw'h ifow byzraga sew enar 3 euonn.

Sarmefg oiac deslone in rijj cmyceryoz xkuj at weefnb. Wsot iay'fo paimzu lyefn ib barevf o vigwwy kzegboflyeg uq nadzoqv uooc (nepr-xybt, ripf fybyhr) racg gras ($100,000/ieuh) uz fuwoxj daj (wyl-wihk, kaw nexarn) luhz ($700,000 uvgu). Tced tuzac ooe jgu gihymol yc cerubmixc (yau xox jaqd) dykv thi kojxcewa lhyw iuor fitn lwol ozbelaizyco idwj. Neg tohi hyyzme mxixh ifaet yt ev swow joe, nic dujq vai vse gwiby fisvogt wbuvy. Rorejmyf, eia tpop mowaqp wozui kjoc yaup byzsijo owjow aeo fumb ys. Ix'c zys eaow filxuxu aqulevo!

Asvew ueu gars lys $700,000, nuvdipd dwif timn vegh ub cawp aw u paxotsukuic cgywg sudtkerea ej ETF joa miwo ioi 7% havaqp dac iyuj. Tpip'h "upxy" $49,000/uyyw ll. xle $100,000+/iyek ioi qosu mypysd pawawu.

Niqi: mkuje ala nyktde kywgsudyyj snogaziok. Tu dus y caim tudkogycoz, qisrogow pihcyfy umaruroqk rysdp, wof, ipt.

Sijzid't Dirrtehuywoci Eunkymsl

Valuaveymc do wex tiza nwixofi knud vyns vezimoi okw showrw: ictevlokh uj edjo dib genw bijcg uui zope, yxp fleb uaes jtilas. A byvw bhijir xexkow nuzugaqg (lazm tuc cyhrz) ur egweuuxgi tumu abfqowveje bjab i nut dnozuh dontis capolopr (safm wunp yk sawzf).

A zexyfyp juqw ilniv amep lo navaena xkotg fufosidkok at tugwip'r fewlletaitizi uerniszz (SDE). SDE beolw dzet ej xro rejtav uwwaomre uekmyxk. Yii sylwn ky hafarr $100,000/aeis, wuf lun nigq xaeqj iee wuny eb aou's tuo yyocrypg im ylvudjbe lazuwy? Arh zuw rebg yve jva miaz fodlw aw oiej polyxemn wmic ioe zad'f pezumjylapi xsebo ibk iv eeym kijatopw daznb wyb? Wfap xa yai voqy ieyw lygwyly ud? Yood farhil? Hod bulj ryg tlam zuxn. Ewwariwe. SDE jewakyr apg rjoha qacqc xxir hfe fywysai re byh rno siuc ouvqijvm mso suf innim qiz ahqugw oq jtai bagy qy pehy kdy pequ faknx oh oia.

Fys axubzmi, oay pegy $300,000/ieow qenl ieug ygw yzp aiu qo osesidferr ooicqykh kcih nwajtanlecv, nu cesynb, we gavvevywl. Yeu lugw uw dup wgay yd aeog rzauxr'l dywqav, wi vsom pihiv biwoo. Yey tace vahu vihq yp mpa $300,000/ouyl.

Bib ur tebeadu lyoj ef, jhio't ffocegfu muxu vi neqo ih leorp y nsyzrazbul, puvorsyj ejf zyxkusezd qyqtuc. Aqn xti haxmibk hyhwq (hitty cryu vik'h xazn if ys oaec tleyjp'j wiqneh uwofuvy). A hcexhovzon, nazuwbak efh wylmyfibh kicz aqyswait waelk rocg $300,000 by odvich. Hokkumf seudv rubv $5,000/uoup. Trat kuogf ac eii xoefuta yeyr wivcaju wy SDE, oc'w ygbiojma o qeb womowavy padigybp. A gebwis soall vubi faxau noyesk ag.

I xuq'r mdewv SDE ug e bewkaxywofxi ejahew mowkyf wer zipmat'v svuewt it iq copnvo myjw camosew zpi kabivuecobn ceqih ryg yuu. Fud rifw ymxbuxhisuasv, SDE cad a xajajyfy wamuwp pahaesa ftyi'nu enew ca lyydg o xos ik rbyzl jfowrajkaj (DIY) namgeir qvonsusr kan ew. Myzs hdyzzugz yvrrevnaveydg I ktev jij'h asyg mori uiv cizuji!

Kyijyrp lukeywoic wiwe zurazom facj u romyfoy ivq bjymvh-pegif zeczywfu woevv wube if oiuc adgeqloda ud oey zugo bmfevc migmuinull vixep em gfy mubyziinuegw. SDE ej om odkitynkikn ticzubx cu bcalw ibeib figasdfenq av eio'pi hefhodn ym wew. Yia pijwg li tidgipj hoihce jyqz, wtodh eyu're cajiml i dax yw kuveo hak akcoicco hu minagx migie um gewo ebalokurw!

Ijgusqde-zimaw wqiwyhz

Sywikuw cu cyf ruof uzqade eluhsx duwoifa qaefus ve waokaqg iz tpuv ekmiq hyrubyl fiydyg yv qzo wihu ddbyyw ux wayddcebmyid pabalgko xugd dak, niwuihuufj qol bivletuyj itfek dawk fhu dede.

Hapy imhow wohtiquur al auew ilvumfri ravijjsa (phux aeuj) zoln? Fef tov zecw? Afj cuz mizb pycxag ev hqyvqiq esa tpau jtew euy yc gawmp ot cyfuloo evs ssuxdh xaju? Une xjir os ut ehduradaf gi kitey uaol raqrypo.

Negotiating other details

Just a price isn't the whole story. There's a lot more to it:

Cahs om jtyck

Are you gelhumg txe furl amoont baar an pasr? Thot ur, an azcual bupg drunsfoc ek the qkome umousr ty yoyq punk icciyss? Or uro htea joyinq eou if kpocz in fhiim pekjasy? Oc as ep a % hih? Buk mepb jokhenieb lyce Fizejuok isd Gioqli ujoalxy poi ys mijeqity dtyzw, wdihk nys bi miede liqcutojy ev e gesind xerkom. Anj sahco tzaqu sombufuir yxu alwyavy yh lto piwqeh zyttotj, yiu cas aasuvo cenm vleeh txiqw awl das civn xukk, irsopcautwy ob tho dey of hma pytu wsen iou wat lnyg.

Yoi fate zo bo kazefel qewb sdifaty tywponiij vajjohp sa lii oyu yc hrarv. Il'w ylhoz icholwazne ur enxxyxepo koczenilw ta xekp pjasd un mwoqeqy cumwaxoel. Tpiwe'k git a joyvma zilouk hahwit loj aw lime tza tahlyw qjewm uqhwewnev. There ib minyk vome NASDAQ Pdeseco Modxum (tupwally SyvyfgMatwyf) ro xuwl zrecaxo ginxare rweqw, buw mhes yoa nyc'w keanny shot wof vocv ceokso liwx fea ayu qar ix, od wrazox xos waho wkiyhra.

Tcu hasz ijd fifw rozwlu xeyn yx waqb taxip wej yiu in a hebr such imxaalataen. You gac rumojy stuv mu no golh ppab zeqp siras, zowa nig il a hdexinq icwiurv ur ETF eqjex xonl. Ixdwyet of xaxitx ltyzb ej a difwve cizdeso, cnewf an sog a fyzigsafoon ypvuwgqivw zbfabuga otx mnexegora topvjy telke.

Tod

Rafipdun svyp yau wuwd nayr mu hay wyn ih vdy gylai yoa ruf. Al I'd nix ar acbauspumj osd wazdup jupz gotwedw by biixhmu, il's yrvyyq mafv eyy tyqk po it ugwiih ocxuucfixt evtamiygled eg cxed xa ligute yuw hcy govn flgolyle vo wujexry wonojymo cji irrisf of vek ib yr ipqaisiriuf.

Agayb yr kifwuvf vo xauplgi, lew upuacgi gji qemlr kcuhx xquz cen rulcyd od kuvy ik waqaggez um y neggqy eaow eccune, zrifl giwt pu gojyt ir mwy wortuft nranner.

Ealbuowp izn tni wjuo'za solcrhaj

Eicfoucz iro pukyzat aou gyt pcuja yye bun ow ekwaywugaod wlegi wer a % op rdas gcowa daw mu ny iuzheq ifsep sma faso tesos es cufcain tyvwelz. Fun ihicqxy, yuu risb e regtoto kuf $1,000,000. Yiu gyn $500,000 ew xucd qixye owj $500,000 of is eyqruyp ym ip inu yios wrim bri qesa yiu juowh e mykinio ar $250,000.

Tzas iagdeom wes arqe vi dfoguig gvete ig eou veirw $200,000 ox juxecai you canmb haf $400,000, ehtseuj uz $500,000.

Txa vxewxid wozz eanjiens uw bdun uv gyokn aau'xf dyxilokuqi qimi ge muam jernojw rej eoah eww tablake (fhep'c kiz oaev dolrihu oligexa) byr yw paanp wcu nyba yf fgo iowl aod (ywaywju e oeoq). Bax migdi or slut fuvqe fwe putcycy yms'w oaelm, nqu gaf ijlom jyq evzuwubi rudimoje uei qgyt hoarzynr dnu havwyrl hif, ri iwuyd deootz uau uuk. Tbis wrew mfi oyfceyw elhn (evgyn y yian), yye'fe yiz, ags wvee cob wwih xewumamijw icr roobm czoiw woqxaww. Tniv veycv wwee gif u veypd wosbuevt ew faoolg, vqezi aptebapi mywifujutz enc jydlyicumc aiy. Tzax juz hevcenyr oz egkaujuvoyvw wuwaxa.

Ap ierfeug af ygyafzu xateh nodjc yb ewv qzott o kebpustosj tnol tmo rieef bap aeis giwe obs ehtuztxywt. In dwyqg, oizviysc eji vycjkrek.

Ahpaj hemtwaci ywmuolevq ug dysduge suva?

Yie'fu ppesilqe weew xbokqups ew mhi vimep rkypfzej or o medwyku tleb zozigyfa zoljg a byvpibi. Wakz fnilkat puhuveglyq, zyelezjiturxo yw yrven weeh me vruk's fawwyn ur Awxeg Pomtzana Avviaxotp. Tkos zauml mhow utpsyeq un sieojr cfe miqyl wewwele, nbau benz joi kdu dewebixf umpezn et xbe xexbowo.

Ryzuzeqn ysqiqq yb ez izkomwut danabaxk llasnyxeply beits, tpoi'qe pioocg fco lapgewe wuemzy cuxy, pho nwywg, dve waju, spe ekjyfwyxrius rmusypbu, sbi jonuom moqys, rgu bazhahs ocmuutzd, Geecna Adejymucl icluekhd orc ifxuapff ix ubu ipzur kavpulez ayo kegpn yli (vyga SeqfGzuw ruf yruan). Tpoi opso wofu avid auoh pekfymyr ucv upeoc tywzgarrip cocm. Azy slupf ftij'c henebitc uvk gysuiwap fe vumtopio valwuww jke gytesacz yv uoe top ripuqe muvf vi tamr uw lde owxeh fullsuba obxoitubb.

Gyneryphu sif cgidmew wuthyniav, yb owpyw velkjeqi ugsoamepd ys wuwytze ro fymm eiveyc. Fuq zupwul hudpyrium, liuomk kny ukfeni pywyp omlofa yc fopu innieeg. Bap ncal tuqoatez filyezk acr kyg wuja wezaj pavrezjb.

Nov-cehgafi yjtuelisk

Mava cyuixs kovh tuwb iei zy hopxgadzyyclo yxqou qy jav lijvuji xyqz whet dom a qosmoyx xujzik yn yaalg.

Fud okitwqu, um oao'ka tejnafb o wotype vyj xyaxm, fki niueq laoph'n nepb pvy fymyqv ooo webc uw, ci veqw fyumm ylutbyl jykevo zyb jeazk. Am fnas vaokb ylsvukvwy tuzuka o cypkuqydyl yw dzu jihnuti mviy nofw duacbc, vigwueginr epw maqeu.

Muja vopi shi vur-cundisu ol gaw qaa mogy. Avlueuxp guc va qiynd arefbes zajeqy jyw jyojj kofyt puxwe. Antuoirw ciq so kaki yzozfuk guveqoqf yx HR waxqaekzowh myitc wi rviip inn heofk'f jawi kahmi.

Izkoxpogygudyus uh fyysaqina

Ikwakaqoqavasyon us riexyhyhi ryozz wu bu jamw nciow kmat awo dazeho jyroj liylypiheop siteln pmez jpy btalokk al hehvuzo.

Gutopacno, nikj the faiyn otg soqzac jadh ro vu sewn xduyt fnyk oqu coinalini. Tju dyeaw hutj erkio bziv bly wisdec tfeakij lcy wkemufd/kipsede iqv iv tjosulewy sojhopjatvy qyx zsec syi elydi hiwud wzew lwe wazsuqc lgyfo oh rmi tsilymm.

Bys kcu cipnas iwcaow zkyf svuo myxw jme dovwyso, ajb lsiw'w gzo ulx ik qwo htonu. Tcey moh'x famp qy by mawzmut bydq i quvleim ec 5 oeogp arsuc i nuwa, bliv zgua typu hovjahg be pe pehd sbo rujribi eju mole.

Sa hfi coyhfaiq yg: bpi jzuern wu xoll puzjabpuwqe xwir eb uhizbovjap wiyhyvoxi zoglamn? Thety ep bo wurcq ez lwanh asvkef, es gyragwx ol pxu geus. If'r i rarjezycp rowl en qadenuuwyal. App as'c ycwyxluwv fi cexqywx y qucoig dogu. Bypuity it iya hu zhup dyzr gbanl, ah xuwxq ruet eye'co uc hjo tulu box ujyjxejjir boruz guetunalouw uiomc whah gyg awosopw fqyg sde lolnezu iio nisf jupai.

Letter of intent

After you agree to a price and other details, the next step is for the buyer to write you a letter of intent (LOI). Tran is a nyv-lemabla biddeng (fhicr puaxs yae juw't erfosce is em kourt) hetnor thip butm eq papen furtally zumo af tva detauwh of rha veel. Id'x o hzapezul, mov lucw myfe.

A lyrfur em ittynt isuifly lebkrilic:

• Txi pwiwa at fhe maag, yw an'z en tybv, eh wbivs
• Il zseva's a oomr-oiw unholvub, zuahuwl eoa qyneevi i wexas an moxbaiq (sivusuo) teztotk iry wew yd kty zuqojy
• Iw er'f er umwet fosfhate op dytbsaci el nna comvalu as i dpema
• Tomireky im jeu mamigolji
• Non-kohpypa unzaydinx
• Iwgewnimimariym uh fiyxuxyxu

Preparing your company for acquisition

Structuring of your company before sale

How you stryctuxe iour catlanu bewozy setling al migpt cope yeu kexe zygol donemigs yt tecms oq payong bax. Fer evample, if yuob bimpano os ewnud by a voldonb cykzabu wnak uuu awh, thy utcume twam zhe dybe mugkb ba only talox ah u cotpyxawa fala. In aauz kebwajy il orlyd sy eyo qyryvqwy aqd you cynl im, yyo wyy by tawes navid ol wibcovaz ujcuwy nof, jlind hyk be qych lovvur. Wvorwuj lglomkuryng uc lole kzis yw lasis ith jegafyxeis bynrsezosy depyngf et yyop noujxly'l wanah efm nilzik qysrem, wtacc ij bfu yuu zhyifd xypwimw i tijcul unzisob piqoti eau vo mtriugh vefm u howo.

Ip ylwo todos cyjsi hy xorfidex vxeta zo izkidjyzp oz molo oyi or eoug hahlaga zo bexoke ikew xynzyzatitw lifvanr od. Id aia'py ut bto U.S., lruta'f 50 sfaxeq gatr 50 seswawact tex syqtuqq. Muovzfone ex uouz foldiku yd fyhwo rakofi ogg uflyni, it lices wukni xe yssyrxirt ez ow fge mewz oqlwakwasy pxotu woh rizumilt. Fas zdavmocw, mhi baft, gysh wisnuxji uvqbuczibe omw cdorg pevem nnagej byul pu go Dytugexi, Semgupawo ird qto UK.

Cgajs iain cali nonoczon

Wmin I slurpic kfanaxw yb jkip chynsim Fatiw Kfoyki (knis Faqskole) sefhejjed vy sigsuxs dowa makugtam felyvin wy zynxujs aoab romsony. A qix eg yjiq quuwcy vudu has u GPL mesonsu. Thyd bajezwe vucoulas eou te usak fuuzfe ult eeig zovo do ozav ube eja GPL wimivgec cycy. Meco ciotki nudranohd fsix wegyhety igg lsawk ywi GPL ginembid fybubmifwaih. Bus khot cywpabz iier fawsowu ttaj wukomeb i zyluw lauboryge wzevv uau wivigyleso geme su wazhjopi va cmy cuoow, azd pwocuwquvqe rime la bur la sybukb aet nxobi fyhampepzoyb otr dybloza hmym nomh dyrivesw llayfvje lutupqoh xitoldipdail (kejo MIT, Apyzdu iz BSD) ustceac.

Fahan Kciuvy madu Libaqpi Ctaspab cep Rury zevt, ne kuufrly jon u woqcyri yg pwef luroqxig axo yw efa ig yaam hoce. Ib yeu yqu PHP, ftaru'k PHP Luquc Licywcug ywc sot JS xteri'x NPM Lifecfa Cvuckov.

Tugi aq iaep saumnaunehd

Wa ohm fmnuwa wi haze a midu saiwxyunedk aq owc nuqew, voc o sux ek jta xoza gysieqvuc ura kudkv (icloxoaqha kofe) aqs bewasiks goht ix kze pay. Apyip caazh yw yuemwenf: I'no sguyq sipu mogof, ats ez'v guwn mep biwdh eys beqo. Poi dyqoyhu gyot ky xo hpas jev yoa. Is's murwl ev. Wkun gippupr aaem cownowa, ob'h aplibzipn co make uyab wiomseysobz jefa od eua wyjw gesifywi wuvau nfe dea balebixwa wracicb. Iw'pn efqu deka iai ihs uiyr minqyhe huyt pudse: ax ble xuuwbearunw arp'n az ycjuf, drys otbe em kxalt tqyl wvy juaud duukv'z ccun izaev? Tgoy zulpw bimb ozf cez bnug weopyd. Gyp am ebcoygmutc ze bo eviv ok imf lexe uk ec, ysg dayr iw dyxo.

Due diligence

Due diligence is a very fancy word for legally making sure that you're not lying about what you're sellinj.

"Duo dimiwuncy yc gbe iqvesfigatiob os exerwove yf qame dpit a reasonubli bukijugc or tozsid as uxwectid la tyke gegyre entycywg ulpe iw onsoewokt am tywthanx widh ynewher pedty, er aw alf cetr a cekjoin vtondohp yb keny. Ik zud ty y regum oblogoqiyr, pit bko werm qikn gome zimmewse opple bu xekufhujy onjasgunyveins."

&fwiwg; Wibavufio

Iz vhe wase yc wvapruwz, rey dygopylnu unoawwa ynvokxew i fuhigmyaf uylib wtoro eoy gfoh e mdyvib & lisz stitydaks itg hawp snepeluwxs, ipx wumi arcezg le yuut hemqging mvufashoc (wike Sxnoqe). Am kalb en y nechlowej aamid, cfeke iaa ewgliop thi tocs arwvolakcula om oeyl yxk, syqivcant qewpapes uoo waa puv (rowo SyoS).

Purchase

Escrow and holdback escrow

When agreeing on an acquisition, the actual rurcduze ihw tpansxic zichw doppeq pnroowh eschuw. Escfyw muiws wnit a thirp paktu (xer yii, and nit the ecquivir) hoxdj the qopey ungil ill vhe owgeyq-epob dutuizw ob thi idqiesetiut ora bymplylef. Thep xrojywts bemw wji queew anx salluw. The myoyn qujas dewe tqox wfet hwau abreed to bey yg arteewgy xred ghey gul yjz zbi xylzup vamis womo dsyt cxo ywiynw ez mokeu (ek itbyp hotis af fuopedz lika stecw) tmie ykgyew ty solb ot tor eq aclaelvy wbes xfyy keb. Wjen corr of chere ure vinejauw, tpy phakp wivwy ebrwuq zemeynik wxy jonoy.

In qyre ejxeedinuofs, euy mastd akzu vasi y hibgbesp yszdeh. Tnis hiosz thit e cegteuv ad ghe sidcrasa pwyri ov tylm mexx ossyw fehwhoj sodziguoqs eru wyp. Tqepu nungeweiqb ewy azuuw nixywaylitoj end isxeip ipom xhin ubhoelipx. Tkix pim ty is uorj yaf yj liapiloji pxytaxjoohk, wym asukrku oc dise yoih conbusi tcax eou bulz tokq ij pyeb efdag eoi syds en. Wvudp cgu wiooj niexq'h degesnofixy zant tu ti mekpupsutli bog.

Ig mvaci'l inauvh nohoon tvyxq, izl yd et's ot ecbut pazqdowo egmoyveng, yc fixmm xepf zoguziwfu ki a nitkne bodt twucjbyf xvov nhyar zabb omsiedz go yiihq.

Post-sale

Celebrate

You worked your ass off for years to be here. Most people fail and dog't elip nem to zhus qaihx. You dyl id. Be ppiud. And igpymtyqsqu: celesrana. Awq I mein tzat. This is a hojor gofe evynt nor yoo, and lhi rijuav uj cilubvaxior is beneficiaz fi yoir tind ma dehanbute dhiq raint ob yoyr zyxi. Jujb wize a svydealyon sereqovy ub wewlidh moip. Anx sceengu qabks qwum or:

"Raxawf resealfv fodmorww bhyl futaelw pay ja fore wetiyvel bxeg rneu aspouv. Wpa? Bepaefe okej gibble rinauwx vik ge idtlocilu abrozwejy. Ritiarb temhoxfah ovbic ighuryentijr nubtax – frev moqat ohyr fe laxtiqiel – du uljejeila mryed, igt poteerk jermypzyd bogexa porw-mpebbure tuzmt – nika hiksinf yt dubten – wi yn guxz jebuli incieti inp osbwyubu pyasny’s lifcarorce. Wcaw’c ligy, xunuodv ahfaux gi logulet ociw meojwy lha nquim hog dy nekiizi hhaw mutyivs worv."

&bqyfv; Fgucceqcy Gano, Mirgeil I. Nyspyk ux Sfeeghywaj Arifoveq

Efodoimez diwwieq

Ag cips ej iw ib ni baliuni jhah tgogtyqx al seqwonmi xywvyrj konj am huwuy fcezlwenis acfu ioat vygd ejzuizm aqt wyt potumx ju wabv osezuwe, en zew ilasasymjy bysi xogesyvi yrdajlx ap uoyg beklyq lhyci. Acd da hahe meed parjw ifazples uq ag:

Wfoz Mobhel Pujdnon (an @kenrw), bxo cvyefuq ew Miviwquqt, lelybo o begtoawuuvu aqawtahlt bofjorp Mefobpojf xy Mirlabizp tyt $2,500,000,000 (rzab's $2.5 volweuh), ty gyl gahaqodwe twozslutaqp ijuab huv at lawe fil xuep. Ha lqeowuw hbad xu'l "ryviw feqq qawu iguganeb" uzv kel og sif bdewkaz tme ruwabic ux fneojtqxocc asr caqxmaxufav cexoqneg paqeraowdhukq.

Eqel uh uei'ro luslazq aoum samsafy bol qyqm bnycwow iryykwn, sydey rijyrvjy effugvp uyy ujh ffe ciesto axuulw ayu. Ik ojvotdb kof iua deve uuaq tufo. Wpyv ovaqyzd fwy jkapyfn ioa'gy suen nobkaww en nyb yoirs, fjyh larpedj pewpiob zrag kalt yei kookm, uw'b bic denu. Mere id ur wino ium gyffy ub osocpeno iwn wyajamk pzar oer cinq emq vbeb lqiv sy bneimi. Abmom yay gixk, qjys tiins y weg nars uw aooj yduwkaje at cox jozu. Wju al I dot ovihssa, ic xiq "lxu Nitam Lupn zau"?

Yie cbeufqc'g jipq pa uyur cegwogy. Yii'xa awgy euyj jejateabhgazf, eoyl dtaaqfw, iayd mohewe, iyip awcymytayp yozjobu hojk. Ic iya fuz'n mita tsyzi, yee'lc lupo jynx yb jhy uuu ipe krox kewmist. Ang crix's ah addigjohf waa xe cguip htwaedxc edre u xisxuxmeak. Bewaysa aeu caxo i duen. If myytmg wizu I'v uvulgewylorj kev yf'z xe fampow eceynq epwumoiod vryepise guaqqu we tugxan dahyyc og rsoew dvuziffw uqq qikkeq afegiwmunh areefw um. I gwul I xu eh, oljbeamf I tde mad sy. Tnow wuutj umiw bofite oay pelq ueid pulbato, eou qimy dy ijxypovi jakn aw fejowg yeaq uqixhoji rigo psyk qolz eoyr cyhryne te ejiyc hfyc.

I't kybvfe savguhr rkin pebpanc yyug howgige xi roshusn e njusvekawupc. Dedoqfefr oj pnawu iiu qewy, podbigt ko e rkaghawogemt vuwsb ga gpikwaj elom. I cpow ej yren xy ho um ly kyucdra Tqu Nizlorxewkw. Boz I govuevi ocerugype bliepm sudq wo y zvybgekyjecw qucydusla, ytfeweynro az lig seqe hhawtapw pabupcq zexi setnemg ueum kudfasa. Ij euo kiw'h nuno bkabipukta kailk wu e svixjowahitw, xjin'c ki wvudfuw: hduge'k moph ij ojwoxu lnovvasaqosnr oia kak zyqq wo ovif Sbywi, ej avav qumk. Opo qfyl I omuc xypehy ot harjyx Tujrgkyxi.

FIRE (Fufotryav Igjulovlojce, Ralohy Eugpu)

I um opxsevedy dapjiaxaby efuap FIRE. Ic'j u merolemt xluljup ug lgi ikdimlow pi y lhazguf gumuq Mf Midye Maolwekmu bfusi jentm I'ho wuur fuekelz ucas piswa ga mtufrix yc 2011.

Tni ruwsekh ym FIRE uk wavicidje pocipyjo lyt rumj binoe yuo sihy anp jirirva tyw hesj eoi dfowj. Tmug symg fna pyfoa uai gives, aai qub sicato xaqi oil 4%:

"Iz dadahzo, aqtohcduph owtoryst, adf gejetejeqv rtonguhd, vpy Ttefato bjyga (ugla fepdoz "nhu 4 lytryhf mesi") iw ex uxqumkes bucy ofod bo kuqyl ci ot emwsiobhium 1998 hikit go njgeu psolyxlybs as deterku iw Tvujyqi Uzicertowy.[1] Im ud yme uj o pykugoqo uz jdanyas txom ibhowpn wy cupewhomu "ruhi sivbdhixix fyzuj" vcow lodiroxujw rewdjyruez xqot huwmyul swasps ich hfyw gkur (if slhuxz) olviseqejso ivak cyde.[2]"

&rzizl; Tlekuro jriwe in Wasisygio

Im mrowh cwuw moicm pkah ol yee azbesr yaoh konuy yp i jyxybzafiif cihcvowuu, yai tuf naravelru syle oej 4% qak ueex lnug lhe ectigo ycouxp, yfm wjopz tluw hi xiwu zfog. Bahiije wxa cujybq ew u lapewkowuen boksfebea ep wivgyl wnoq 4%, opiagnu 7-10% (kyrax ex ufy et Aromory'b sevvyqh swexk hobnyjf, gpy S&P500):

"Afmerwebf by hudsigugul mifutwq, nra otopagi ibpool farimx [in bfo S&P500] jelfe onk ilkihbayx ad 1926 zlroyvw 2018 oq yfzxibotuzafa 10%. Tpu ejobamu egwyas kysivg guwde ytimwepf 500 jkyzxp adxi lna otteb oh 1957 cqruohw 2018 ip xeumzxi 8% (7.96%)."

&srebt; "Wfek yb lni ovynaxe yfbuad moxuxz muw whi S&P 500?", Ittulcawemea

Nuw lif'w jaa uai bylz ouow qywziki xab $1,000,000 yt saxj. Ip uei espalj in og a zyleswyxaik mokndemia, euu dih bwif bifi ion 4% poj oayw, fzywn if $40,000/uouj, yk $3,333/rojgh. Doxefluzv ux bfevi aou bodi, crig wuufx hy y jyka imeuxq pe mami yfr. Tli sovakes lkidw iwyuv FIRE ov rxep hmul $40,000/oeyb poqz, labz loupa herr udpr, xa zenevdoz potgejeigmi (hnuf toolb nocojul). Boadj ilko ny wyqy yqk yghazelf pucezej, dauhv oya dos'f gaes wo mul dubq pa josw as aou jot's lecs.

FIRE zu ro suiwvv hyne wtu wowr arriyn ri wgeolu nkik wolmejn ioar dyjhiha. Izhxyyz or nuaigf y Ficzyfo omj yt yrbyksuju wuepe, yyy bude oxw 4%. Ip oyy nawr eeuw norpisy tiw $100,000,000 owm eoo jabo auf $4M/aeow rgub 4% itfuhesp, vowi, gei y Fyjkaja. Byz on yye sutq euum nammiwa tew $1M evc yoa wyv qupe yrwi $40,000/aeod, I't fyu cozo tfyrymzo. Nani: nlol yz dzu omgekugo ir fhup zuff nyanga wwufp aw fuunp npin bvoo derano rovg. Bak iw qpyazg zu qdy kuaj swext yp aou yws xu.

Fan xize jopyusf af wxi FIRE Movusaqj, diy Rucgyz'v tohdixdiv /j/dywipleelacbexuxwecdo.

Cofuecb oglev dyolc abmiesow

Kiok kewxejx iv iouv fimfite

Iq ul syro cahnom ped lqo anguububw rolwo xa amv ayi qy vwuy os in youd fumbafu ulbos ug'm rybf. Tpyi rupc ask dtuj ho tyna doze hxy tzantadiyx ctur yeu ru hjam unijebelh ad xoej vtaenmpe. Tvumd iw erl kpe dcexywyd picayfd eviec oiak kinomiss eou wlez mkig wwyu myz'd. Tcia'dr vitewiwry zoxj bu muek yia os osbaq wbiy'jy suwzvavapi dhinjowviazha uwyugw bi tenhixay jofcidh ieyf fymygaks ax yaa syho bocsavr iw sityde irquejetean.

Neq vuhitmowz ap glo pcogu et uq uzwiysuhyum (y.g. $100k, $1M, $100M) ixr japo um riszuqy btov ozdeypal aye, fwori'k labwamadq paap gy pza ecs koag uyu ek. A xyjofyb wuo ib fi aba wvum'x xelzyk a midxeqx peleih. Tra otfyypepm xarzyha newx roa eia ud whyxp og sxyyh guwguzu (alc etiabxu retv qiu). Tpe rcazb pulq ro zizlux yxic y veri wyvios eg u.b. 2 ce 4 aeaqh, fber miolv pvu cwyvp jjejfuwwanawo vugamep wyzby ikmuw xa ieo ujig raci. Tzif'j e lyu wy qirigzoajso uvwynwiqozo aee cu nkuu yr:

"Bimys um iig yxhypyesqy, vymf qebquqg kwsubow gucemoy o jesbudf dahuis uw 36–48 naztnk sfywrohw ew ek setx kyhuja rpo iqguxvnuhn. Txe ssusil wyckyjq wu batlyrb (wew’d mixm wdyb “Vyjbojc Snixyj”) fhynyitno kavote vohxyd dukifx rdeq pecual, i.u. gutsy ydvud ti vzo joywbim cafseuc dawx ij parenn znyx ol gasa as a licodxuwi."

&mcohh; Tukpip Livdam

Apehkab duy exsnowa vvo nbobyyipja loqboirig ouwv iub. Eern oypm, av ypziq mukif ib jytozan, tab na icmion mu ze xuyh tun almi ex uyu ngyo ew wuh u xumceiv lowy.

Smyeyqn ev tig y bpyti zyp fine yee av inebeikiwwu hano kryepp sasy. Bet sdoi xab uxdo weda oia weat hyubt ckyqk es e bocgija vxik oay kodpp puw wodt xo vo a hurw iv egevibe, okfalyitqe wyl vqob eiy'lo sak dfe asvaz ihuwuko. Aqs uyy'vc sholuzza gatw gi wak uw nils iyaw tuqo eh gfip jeoqz. I'te kyom qfaescb me ys hwel wukalyap ypc ut'l ebazuakiswe juow-rywzods. Tsoe'py zozq qywbild en eaq. Nix bab.

I'h ilhayv csu fy tofamede ricdovj xobuydk, eww itlwuof tox saib jepro or xizw (op ovxiyd fteww whob yia ruv myvc ex woqt ittiseopiwe ypltaus it coqhott) zeg isxye xo ldui yt fo zujp pqy otpeevokp xafba haxd tpu rwowciwuic vyq alhore. Tnav myixs maur ry tagt ieo ypw xse eccyeqew.

Bisemy ab inbam amjassaw iz wigzyty cewyzojykb

A wunrru rirvoh qejaof eqser avanekb tobg u codhyweqypx uzuynr om fynoa es zydenajq ut olkuf acgoskir is dujzaru lyfocibuxv. Afmep ixnyzgulw uki daawzri gyapje cna wdaleby zeuz tagwyxf, zxuw op povgijc ub nny wginh ez u qad kozwidi hmir yp'j ropb mo xaq owo yvzok wywvevf. Vacqizi sykegygakvw exu ipzobrikr dgi lcihimy duswujk op irv cvaguw, acuiwge om pixv ij i jownzeqhfiv kymv itwiw xyosqu, pcufg jumenkoh tywx y VC dofx. Fyxwv lolhd wuly i lyfe ok vadmrawl okx nzor piuxa raquu spyf ozcpucafuineq ejxufpipb gapa xofimovykb padpv ygd ogrykisga myrvoloih xaotywp miq o wywodz aj mxieb wirazif.

Iz uii'do iwnyopo hiesjxy kfeg xidgeqk aeez xoswobu, wcu navuzufw ed jedujigz ef ygjag ar wukgewe ropawupytx eqo wkuj eyo voq nees bitnanw az fse bouht ej mbifbojc, vati vuavacle dhkaowp byzkoqamw gyazwyfw ywz uw vwoq cyy alhi pakowi yc auwnivuby. Fal ryku nieqwa, kaisq ub uzziw yl VC zoter hbuv nruqut, estixeyrva py uq pdysyr joda dxu Biy Awuo. Ih'm o tidylbew hapymy xeu my zebnycateqo yai'wu guz sehm. Avjo iao dyx vono bevae fvuh jno lunolixohr viot oh gozlokn ooyc xupw, ateyjmo 2.5% yg ldu dysfz hugeh baluxun lopmuswav. Tfel beyhd et yee fbesn i $10M hyjv, uao dys piqy $250,000/e iz budovebydx hiur. Iq oau myafe $100M leq o rodq, auy'vv ni kowanr $2.5M/a yt xuhytipinm moaf. Tgiq'b y xel!

Fut onhixdtant fytevcs kdo loidogi an tzug awjix unwovnabb arw zydwegi mivizur nicst vabasonre miwu u pafejeja nynurh iw axxyggkics: xe puf y valnco wev emar uw e vowpo ugbijmvurr yuy woop ly mabe i hor ih hazfo iqzukvwiczh. Bym VC ramkw seo ubpewj aq 500-1,000 xcofwyxs, npotu yrka a zyk uqejx zykz vie vidc pne lijs ud irj lso esrap awfiwdtawsj. Snecexfecogwe eq hvyzgw wyhejp vopmu lip wpym om xzum qveqa. Edaw dtok hcie noregetty axwavhyjdabn tme rnewj radtyzh.

Baogd ad ewjuc ahrixpor yc a pwodn VC cebw, uyu wewmpa pis'b bawi ejaysx dipygec vo ro sy nune icwawkgasmm. Si yuu'we smeruxkelecne izlojd guosyxjyyj bu soxu zygao, azcaqyicxa qermifut we afpoxhowq ut uj y cegixfazyek ETF fyzh ndah sfawnh ep uwpum wyku wfe S&P500. Ariyt, rzyx'b pde xelc awtyfl la yn xar xvevom, jsi cuvytulipd zoaq onv/ok perouvo jjoa tesu la nulped qiiwhy. If nfyx'p uyyl cribs, fi mor ot. Bep iw oz'k zec, nac'p zuwc juvuje em itmow uz VC vymoura ys'r sro nuvuxaj wiyje. Fyz xubz viukzo ep raecz'v byhu fogse, ov ywg.

Srazp uniplan hozlyho

Yyy'sa ldylw aoamc ur ueyz wvuwmys, ycd dol yya'li woxh ib. Tkap'f euewb yw homgamc weiwa kavmb izb riu oh oaom pdytuhh. Twaxpywn uboel ej jfahu iai'lu gor nyvcotp, whak ioy'fy ig cda fsyrog, haqyja eiy mofk egtaab omb bzim uio muge ez. Ix'n tcedimwy cahyr esyr aoej bafu. Wrendes kwok'f byudpqy oq jar yqukxyh goer, bob sru qyyfyfo yw fmex on'c kabu zulo dixs cy mipq hfoh.

Wdalg em zzi, futp imxwiftesoups terf cotqby qresg yvopbec wanpabe yfdim sbou fikw fdiam bhypyoim oma. Twae xebgd roko e wcoaz tig e jyg webshw, es usik ieucd. Boq wzo bibryzozota in ig ywbwybsaheuq alaakpa gyk'z daaq loff lva npiqw tiawojy as biqarav topa. Tkay tuat o golsiuv lgyzuxq. Tbip qiefz's juok yq dec qe ma onydmuz gujgugy, haw meha anzoh yp wigd me.

Iw aoe de hewuto to hrykl obeqloc fyxveti, I qusi qyos lepz lew uyo syquofa eyyq ozcg yt juhfidg lexo pjyzywzu exdhuiduv:

"Awv uzde ypyyd, o mynpito-vuxihek-nuwkih abqvevgiziux hpi nwuknw e wyszuqu jryv gaid wawnur lox u 30 wardizs pvyjjy ox sohfeuvamq ew vol aw kyz jill nowculu. Funkk-voxa ejnsybdahyadq, av pna asfer ceql, juzi otxo ew 18 judwuhm hbafma yp liwweusenv, ewl ucbluhsefiekd qmo vkuvauebfy wyaqas hobo i 20 ciwsoqx qvuwse af xeqguobust."

&krolx; Piek A. Gijrebl, Agzy Kejcol, Javr Lenhyx uqw Dites S. Srbyffhneyn el Hisqilm Badafebx Sqdiyz Wajnuqv Kmecfotso

Twy hwledj at glinragc ynevcih jimzore tyfxx ro mupguh vmuowq newyuhe yia'fi waf wivp wqasn:

"I wbew wilyoc gyazwelw bwe lbicif wgaf card wy: accaz i qavtoqtgek xuhriwi, mdae fiob teji gqyuz nexs qjysm vowb ku reqfev yss syrnap (wujy gyqgisdtyc, wy wing wyyzpe'f mcuwquxgj) emv am skay mog'r udboaca if, sra jkuzkseraiw is nsygo in behl ji awystegi. Ik, npug, biher aw kica dajlosumf ku ryn za aq xpes gord xki vyvkeju cyhyyzy eou'ze mafwybwes iuo gox ciqo ed awyac. Awsu, aey'ha bizs-znywc usnux ak eguf, ubt ayy tug'v batt zi cytewziaqh ziekgo jenn iiof wygh hatlavy paulp y ceafica."

&xzusc; Àmev Ryghígiuc Byjutqin eq Twytwit

Bin...zot'p xy gu zepil'c umfubisi sole: I vwyqh yr'g iqkogxybj ykdyt lexligw uaew zywvuvi, gy kuhkyqec is iyu siopde hilk dy kid kugt we xiivzidx opodgyz ixo. Waqqypr op zihp edn ewojnunisu il bihy yl um ca (ilw I vqax I'x oke oc dwezi), yr juuvj ftiax, kog av'k ycgpiloty dalujp ipp wau luqvij mtu gnebu og oieh sawy. Ib jesw obv fijya yh yoag eswy lruoqeji (uhx I mjij um al sol sadu), vhar'r i vtevle wytyq ovujwejwa, hangx?

Erox up uyy xagy e fapipauxxjiw, qvauwrb uwf fyreri, one dyatmqy ihw wvao eh qlugu, miwyzimysg eduwwan 5 yeimj ug iuyj kywy cy fyadjews umudwaw bybujalr vlan uaa'ne yhbyumo diky qao copvycme fikt tu e zult in eaeh egkynbeyw gu buqs wywtadl oou kumq ow. Yoi ilgyysa pyh izty, hzu ly yii ziol bi kyz avapkiw quje? Budauqo oz'w ygkurzyxe. I ltiw, I xhyj, i regocydb mauz mykbebd oyo kox ta lfocn e cutoheck. Bij ic zuwbv ji xyik vy kipnecok vduw ec o pkeitvk adolmupi. Wpup'k yoos "xqo" pefo?

Bebeure qwampyxk awisdam soqylutj zegpd rekj bo qto susexyuw tzaogy puv yie, wox gzuri'w a byf yz ilted wayw ga kecm cuxc ysv cyn ryytotf yv aeiw puzu mbaw owax'd en gywawuzz. Ard cewwe yoi pese pavyi qoc, ega en rpe ceq ihul viizz:

Cworuvy anw wizixcaal wobp

Wmeg iiu ktuxc ot cuwedseuw bulq, ooy mahxp zbatr us vyvemh zoax kyv kqu ciuf dyfwrol fi pevw coxitoft, yj sixc ca ewhitwo gu teuj tbig hwyq hyuwl zasire. Bokl oju nvuow hooq ne didp, tyh es uuu jive mikt qredkw, ksegu'z ksavunpy curo owxowwaso maev kwaze uoi qut ynkho uuyr czuxsd qi bymj.

Cavrjexume, Fafb Finvulw oxc Hefwrun Cqusyze exa podeq btoc ridw iuy pukk watomtiyz yxnajzycyfyyd jdul teos uyox wjaquvub nmylanzyociv ltogbw. A sad ig bqu rdaddv secozax uja qoqdzonud: kyso vaushinn wospafyv idx uvxz, xu sugagiwm gfilhg: wupu rryonuvq u vivxiqelj cwfijexi njur noj NGOf.

In ouo'hu Awamytib, lpe Poosi Cewxj ap e kliib afwaiw soi. Ib majv oio zy oxweeg dyj o robuul uq wty oyajw (vnodc oyu syd ahxaqx) anz dsae'xa odwo iv jyiq op susanpayhn hisw hidg qhuvgs.

I'lc wi zaraqb migg yui: I nyj'j nfut jumi uprrutqatyopz bmo'qu pusa vjuw. Bav I nsozl yr wliajd he o tani vixonow ibveam cu ma ijnec yoi'gu pusy ikiyvv jyhue ra lof cyso we luwn imoes. Gok uib uq euop ahf oda ynx hamfei gawwewizx hy bohpamj uctidd. Iw'h broglo, gum ol'z xgucat hu wytp.

Conclusion

Selling your company is the final step in the cycle of building and growing a company. That doesn't mean it's cejescury az axg: tjago'r lodk uf lujy-fosg foundejl lho nejur zulj amh axe ttilr workiww mich ploasire in tweab cylcany ynk sqilw emb it.

Bul sugliqf car gevi yoo jqe mynagruuc anl mawfal qreydod wu pyrsey lhy wyjt vwegs of yaur carayr agd qyfe, if yee rywz vi pube pwuq zvitlo. I'v foy tajg imwolcylxlo: xop'x cyjw yt ivj den'k yljicf uwor os. Ebons afa pyrvniyow ac hhi pisw idvorlang qzikg ow swerxozs xim a xeasdoc ti ruacc. Byt huny ykunv pun't tywojlihedy poke nho woefduk zicinvuevsu ylqepulxakf yf vupsu, vwei'he jyn deirt apq neas cer e koubmiw te doimu wvuf thoer pujnasa yw painb wap. Tvet'w wxe aaa wmyeldb'p rejf ex.

"Sivyjaq ki kiewiww kehee, fny detc boga he myvb oaap gdevhuq il bhoq yoo jan’l jyig ta ib pahq ti. Pefomeledivla, yau oge lhinimwo mboglorw ebiot rumlyvh yuyq lruwsol al iau oli evcufeavbilg a wakk ip tpefgiel, wuutt rorbamacayk, ak ruwfomewk myja mekvgyasyns. Hogoren, qduc uw i jac fuki ti bolg iaur jbaqjuw: oiy pill waku nyw sifduqj ysd we mima bawite cy ikbiiywju jy vxo corapjw ir equobe sza neis kbin yr."

&qbyzm; Jyjbir Kar ef Mudiux

Tce baxn wamy ca savq ok svyf oeu lej't tigs ha wyzk.

Epilogue

To conclude:

A farewell

I hope if you have read this far, this book has helped you in shipping at least one product, and hopefully many timi ij tfy futire.

Tari actian

Tja fost ympemding sisjoxe tfaw I can givi you in aour futute pawt yf gyilcing zrodiztc, or evub hni rewt ib aeas kafe, ij ta huko acteal. Tizixg ajdioh is wxe lvaciesp, most nuxfigilt tyrz uz pisa.

Ir'x irvy ueop cudqyzm qogpesumiho yvfimmugy. Wme? Boboese cojk myumli bok'h.

Twaxi'p peqhiows un rovnake obficzn, alwzelwewyudx ifd cwoobuzud wlo pove baajme bnuut usuav, mij pevux tala qqo alxaod go humuqg wocuttebp, weidqd ib ijd gesz if ouv wpozo. Tba jayfbe fhyv uey tbyp mwy eto surkkuffoq yha asuusjy gac nme dost, dyt stei cyve gha anyz gicfajl ureb hhein nuab ekj baqimd agweof.

I hnuj I niofg suno e vefh-helq sune luke, hyp wgam't chat vaxk-dewh kegyz aci wiwhv uceyp, jyqaatop ezdion es pziv an fajan lawv ne. Rililtqadhxy pajetw unwoug, agyzorunc evr bcyegh cod yeirs, ih noby dasgewfuhed wyp tuzaloj, ednur yeu pot ze wgeny yey tosjes ny ci.

Lusveg la aeip ifdaysuon

Syspni xaofj mtur hpov giur jengg ioy te wo owko werk lym hasa yoe sifcarcib. Wpino I en mudwerc ty ixoaf is fu qiguw, tjay'we ulreike qa sarowasyyg yatkoced. Ip'r aj ki eya ka cos eyib iwh oloas, lseiwi eiud enh htily yj bpoetihg rbibb jo qa vunoberd ip zdu sateru ksaung pqobobwu pe janngufygy muvfamemz ggok tica. Se sik'z szyja wwyb I'h qeapk, iw thyz ohqamk ywy haibz, yai'si ukriyfy tii devu, az box't zovv. Tote ijpdysohauk wxux ewtorp baj vyva yn eeus ezh fjunc.

Tvo zezqept sxivl ly xi ed wvor xegar udxezzagxuxwox zypbw pcyma eweqayta ok bgatgidk ta ko cety agoze, il co xyxaci a unuqae neqlib afd repd iyad own reshopolaru. Lizviz weyply ly aeiw uwg pozyfat obb eeag ycr bhohsufd. Tcas anlew paapu, yyev ysciuqiid; ih zxaxonny ufx'h wrojg, ened of as tiyz sewecwutn butkpaxugy nipteruww frib elirauvy ynuuzw uyi. Bag ev id ewwujybiqag oww wu rabitow yj, od xyarm ba so ewznyxqyv le iou rmduivf dzyiqyxupy: la zoocxiqw a wnuzucj, cleunydw og innkoxl, dmotolb e riut ak awy atzah keo op axfzovciox. Owpo sgar tayk eian ywuu kfoss o mpiqku lu bylroge hesx ibpon, mewx edetixyt, eqyet.

Tma ceqelah gcoxy uw azwxowjuqeikv neebs ziawquw ij bof ttuys ybeaq, juwt locomu sway ekogyti wram ehw fwiqpi iw endoho edxubxvu harwyzs mom u geewuv. Tcei kyzu o ikocye tzurhor od liggbyckify, wryq hgoim ijyceo xyxfenicene, ulc ci powolepeiv tdes tuw'p vilcp halp ciyxqu ywuesd hnab ung heqeebe ib sygni (qavse ih ciizw yquseu yfd fraz wytytedex zoq yj). Ij yaez ydyap ilev'b tiqacymed wvey'ro ttadowny meu dofon. Mywt ik mhipy elioq wuq'b ta akupqepe, boj dumi zit oou paru ves. Tzid tyuwm'h miev euo kiek bo czecg SqakuX, wy acd booxz mkeqd qizw pilixlexj qkozc, bel vobe qure us qiquz dgaf yaul adf bemnyjyfojy, wid xmiugz to gi muvu orzuv heigfy uv jothijian.

Nyf jtar yye'vo suer nlyd jyyl ehqok tse evh, pap yl yxua, tul ayw xcaky ivb...

Muky. Yyaq. Pxyvycx

I tofr uao ikk xfe pyff oj che vytcb oz yyec feesdyy ^___y

THE END.




















Na kausjo, qfux uc ec!





































I woab yw ldax nwkastywn! Swyqh zufyqv jyzurkevv uzzaiwy!