Thanks for reading my book! The text of this book is freely readable but it's partly obfuscated. That means while reading the text of this book will slowly start looking like this: abu eoev hunawuop, sy ciks piizqe ekiykb iou zu xexo. Tviz gilsp hecuere eya byc'm joxg sa.

If you buy the book (click Buy MAKE— 50% off below), the text will instantly become decrypted and it will be fully readable like a normal book. You'll also get the PDF and ePub versions sent to your email. Enjoy reading!

I presented a summary of this book at Dojo Bali, watch it to get an idea of what's in it:

Because you have little time, here's the mega short TL;DR (too long; didn't read) summary of this book:

• 💡 Idea

  Get an idea from problems in your own life. If you don't have problems that are original enough, become a more original person. Don't build products that are solutions in search of a problem.

• 🛠 Build

  Build your idea with the tools you already know. Don't spend a year learning some language you'll never use. Don't outsource building to other people, that's a competitive disadvantage. Build only the core functionality. The rest comes later.

• 🚀 Launch

  Launch early and multiple times. Launch to famous startups websites (like Product Hunt, Hacker News, The Next Web), mainstream websites (like Reddit) and mainstream press (like Forbes).
  
  But more importantly, find where your specific audience hangs out on the internet (or in real life) and launch there. Launch in a friendly way, that means "here's something I made that might be useful for you", instead of acting like you're some big giant new startup coming to change the world.

• 🌱 Grow

  Grow organically. A great product that people really need which is better than the rest will pull people in. You don't need ads for that. Don't hire people if there's no revenue yet. Don't hire many people if there's revenue either. Stay lean and fast. Do things yourself.

• 💰 Monetize

  Monetize by asking users for money. Don't sell their data. Don't put ads everywhere. Don't dilute your product. Be honest that you need money to build the product they love and they'll be fine paying for it.

• 🤖 Automate

  Automate by writing programs that do stuff that you do repeatedly. Only automate if it's worth the time saved. For stuff that's too hard to automate or not worth it, hire contractors. Let them work as autonomously as possible. Where possible let robots manage them (for example by giving them alerts when things happen in your product). This lets you take time off, or work on your next business.

• 🚪 Exit

  Exit by not putting your company for sale, but letting buyers come to you. Filter out the majority of buyers that aren't serious. With the serious buyers left, negotiate a price by valuating your own company. Price it agressively high. Always keep the bargaining power on your side of the table. Get paid in cash, not stock and don't fall for the trap of earnout bonuses. Make sure you're prepared for the emotional fallout of selling (and missing) your business.

• 🤝 Ethics

  Not a chapter but important: be ethical, and don't cut corners on ethics. You'll be rewarded by not doing dodgy stuff like spamming, manipulating your users into doing stuff, growth hacking your search rankings or faking your social media, or abusing your power to compete unfairly if you're successful. If you make a good product, you don't need any of this. If you make mistakes, own up to them and say sorry. Be nice as a person and especially as a company. Karma always pays back in the end. Just being ethical and nice is a competitive advantage these days because most companies (and people) are not!

• 📝 Homework

  Homework: Each chapter ends with homework exercises that you can do. Instead of just reading, I'd like you to use this book as a handbook while actually building and shipping a product. It doesn't matter if it fails. But you need to do something instead of just read! This is not startup porn! This is startup life.

Thank you

The last years were a whirlwind of adventures while building all these products and being part of the startup ecosystem. I've met hundreds, maybe thousands of people while doing this. Writing this book is my final piece (for now 😛). And it wasn't possible without the help of a lot of people.

I'd like to thank every person who ever used my apps and websites, especially those who supported me financially by becoming a paying customer.

I'd like to thank all my followers on Twitter for supporting my work by giving me feedback, sharing it, and sticking with me through my ups and downs throughout this startup journey. Success sometimes makes you a dick (especially on Twitter!), and maybe I wasn't nice sometimes. So please forgive me and again, thank you.

I'd like to thank my family: my mom, my dad, and my brother Jeroen and Marijn for sticking with me and giving me true advice in times where it was hard to get objective feedback anywhere else.

I'd like to thank my girlfriend for repeatedly asking me "when are you going to finish that f*cking book?" for 2 years, but mostly believing in me when so many did not.

I'd like to thank my co-shipping friends: Marc from BetaList, Lowen, Andrey, Oskar, John from Ghost, AJ from Carrd, Courtland from Indiehackers, Daniel my Server Guy™, Xiufen Silver, Yury the Critic™, Jelmer (aka Dutch Levels), Amrith (aka the Shinbag), Vlasti, Suska, and Felix from Fastlane.

I'd also like to thank Patrick McKenzie (patio11), one of my biggest inspirations to start building stuff when I was reading his blogs on Hacker News years ago. Also Jon Yongfook who showed me you could build startups while nomading and not look like a broke backpacker while doing it but instead do it in style. And Derek Sivers who taught me to every day try to be warm, nice and humble. No matter how much you achieve. And Anthony from Hype Machine for always reaching out with advice.

Importantly I'd like to thank Jennifer de Walt for inspiring me with her 180 Websites in 180 Days project. If it wasn't for her, I wouldn't have made 12 Startups in 12 Months, wouldn't have made Nomad List and wouldn't be writing this book here. It's crazy how serendipity works.

I'd like to thank everyone in Work in Progress chat for keeping me productive and forcing me to finally finish this book (which took me too long).

I'd like to thank Product Hunt, and specifically Ryan Hoover and Andreas Klinger for always supporting me, giving great feedback and highlighting my startups repeatedly. And in a bigger way for creating this whole indie startup wave that I am benefiting from so much.

All of you, and you now reading this book, have changed my life forever. Thank you.

Why did I write a book?

I never wanted to write a book. I have to be honest to say I hardly read books myself. I think it takes a certain amount of hubris to put your thoughts in 200 pages and think you actually know something well enough that you should share it with people. But then all of you started buying it, so hey, let's do this!

I think it's stupid to read lots of books about doing something (in this case startups) and then believe you're actually learning something from it. Because most successful people I know learned mostly everything they know from practice. Just by doing things.

Books are also outdated by definition. The moment I write this sentence and you read it (weeks, months or years later), I might have already changed my mind.

Then there's the entire survivorship bias, it assumes that what worked for me will work for you. But it probably won't. Because time has already changed and I will never be able to put on to paper all the variables that have attributed to things than went successful for me. I really don't like to give people false promises. Which is what most other books do. No, this book won't make you successful. That's all up to you.

But I do want to write a book

Even with all these things stacked against writing a book.

I want to write a book, if only because I see so much bullshit going around in the world of startups and tech. The media is presenting startups in the wrong way. People think they need to build billion dollar companies. They need to fly to San Francisco and build a "network" and get $10 million dollar investment from old rich guys. They need to hire 10x power developers and work them for 100-hour work weeks while feeding them pizza and soda. It will be great, they said.

But it won't. It'll probably suck. And you probably won't get rich. Because the odds of a venture capital (VC) funded startup are by definition stacked against you. Only 10% or less exit and that doesn't even tell you if the founders make good money. There's giant company exits where the founders barely made money. That's why I'm writing this. To show you, you might be able to do it differently.

The indie way of building a startup

What's the alternative? How about this: do things yourself and build a nice side project, that then can maybe turn into a bigger project, that then maybe becomes a company that makes you enough money to quit your day job and stop working for the man. Enough money to build up good savings, that if you invest well, will give you a nice early retirement. Your own company that can give you a little more freedom in your daily life, so you can spend it with friends, your family, your pets or just doing the things you love. Which in the best case is actually building an app, project, startup or company you love to work at/on/for!

I want to make bootstrapping great (again) #MBGA

This way of building a company is called "bootstrapped". Which means you're self-funded. You use the resources you have to get started. The odds of building a successful bootstrapped business are way higher than building a venture funded billion dollar company. Because the goal of a bootstrapped business is much more reachable. You don't need to do a billion dollars in revenue. You're already there if you can pay yourself enough to live from. Any money that comes extra is even better! You'll probably have less stress, be happier and be therefore a better friend, lover, partner or parent. Just....relax.

The coolest thing about bootstrapping it is that it doesn't exclude "going big" later. Venture capital investors LOVE to invest in companies that already have proven revenue. And that's literally what a bootstrapped business is. You'll be miles further than the person next to you pitching with just a PowerPoint deck. When you go for millions of dollars of VC investment on day one, it means you do exclude building a healthy simple business. Your company is now strapped to a rocket and you need to go big or explode. That's why I think bootstrapping is the better way to build a business now.

I really, truly, honestly want to see the mainstream startup narrative change into one where bootstrapping, revenue and actual profit is "cool". Writing a book on it with a proven framework people can apply, may help accelerate this change.

There's a personal legacy aspect here: if I can have a small influence in changing this, it feels good as a person. It's nice to change things for the better. And if it doesn't, well, thousands of people paid me money for this book, so it's a nice backup for me in case I go bankrupt.

Why should you listen to me?

Because I went from really scrappy side project to profitable company with users a few times now. Most times it failed miserably, but a few times it worked out for me.

At time of writing, my website Remote OK just became the most visited remote jobs board in the world with 3 million monthly visits. Nomad List is near that amount too, and ushered in a new era of digital nomads and remote work from 2014 onward. They're both manually built by me, profitable with high margins (up to 95%), and highly automated. I was Product Hunt's Maker of the Year twice. I've launched my startups to Reddit's front page twice. I grew one of my projects into $100,000+/month revenue, then $200,000+/month revenue and together now to over $3,000,000/year, while blogging and tweeting about all the personal ups and (lots of) downs for the past years. I launched Rebase last year which went from $0 to $50,000/month in 30 days. I recently launched Avatar AI which went from $0 to $100,000 in 10 days! My projects together are now valued at anywhere from $10 million to $40 million depending on what the market would pay for it. And I did it mostly by myself. Most of my other projects failed (some miserably), but I was able to get an idea to success a few times.

There is a good chance that there is strong survivorship bias at work here though. Remember that. The people who try and fail don't write books how they failed. That means my entire perspective is probably biased and skewed. You've been warned.

This book is my entire brain dump

I've been getting thousands of questions the last few years. I think if I started answering them I'd simply not get to working on my own projects anymore. That's why this book is the easiest knowledge transfer from me to you.

Literally every single thing I learned in the last few years building bootstrapped startups is in this book. It's my entire brain dumped on paper. It can be messy but it's everything I know. I hope it'll be something like giving back to the community and people will use it as guide in becoming indie makers and ship products. I've seen the drafts of this book already applied in hundreds of launched startups (because people will usually send me a message), which is super awesome. I'd love to see more. Having some positive influence on people's lives is a lot more interesting to me than more revenue, at this point.

This book is continuously updated

I'll be working on this book just like any of my startups. It's a continuous project. I'll keep updating when I learn new things.

App, site, product, startup, business

You'll see these terms in the book used somewhat like synonyms. Because most of the theory in this book applies to all of these. Sites these days are like web apps, and apps are more like sites, together they are products and a few of these products make up a startup which in turn is a business. Generally, they're all the same thing.

You'll need persistence, and luck

You may need to try shipping 10 to 30 products for 1 to 3 years before you have anything that works. That's how this approach works. You build stuff and see what sticks. I don't know anybody who shipped one product and instantly became successful. It takes a long time to "get" it and even then it's a lot of luck and timing. If something doesn't seem to take off early on, it probably won't take off later, so make something new and try again.

As I, and this book practice radical honesty, there's a chance nothing you make will be successful. But by doing you'll have figured something new out, that might lead you to somewhere else, that will make you successful. Startups, and life, are about constantly pivoting when things don't work out. If you don't take action though, you can be sure nothing will ever happen. Stagnancy kills. So ship.

🚢 Always keep shipping.

Practice

I want you to learn from actually shipping a product. This book is just ideas that might be wrong or right, and biased, but your own personal practical experience will be the thing (if anything) making you successful. Not this book! This book is just me pushing you to go sit on the bicycle. Now learn to ride it yourself. Practice is everything. Get your own style. And most importantly, ship.

To avoid all those books with theories that are unproven, I felt on a very meta level, I wanted to write this book with the theory described in this book. To prove that if I could produce and sell this book in the ways described in this book, it'd somewhat prove the theories might work. So that's what I did.

Before even writing a single line on it I announced this book and opened it up for pre-orders:

The landing page was literally a Typeform telling that I wanted to write a book, but it didn't exist yet, and asking for $29.99 to support it.

The only thing people received after paying $29.99 immediately was an empty Workflowy list where they could write what the book should be about specifically. That gave me immediate feedback from customers what they wanted me to make. Just like a startup.

Thousands of people pre-ordered the book (quickly netting $50,000+ in revenue at $29.99 per pre-order) and there was thousands of items in the Workflowy list to write about. I went through it regularly and tried to re-order it to find patterns. I found I could divide up all questions people had in the different stages of startups. Ideas, building, launching, growing and monetizing. Everyone was at a different stage and needed different questions answered.

I then started writing the first chapter. I wanted to do this by "building in public" too. Or in this case, writing in public. I made a Google Docs text document and started writing.

But not before I started a live stream on Twitch of the writing process of course. I wanted to live stream most of the chapters. It helped me because, as you may know if you've ever written a book or thesis, the procrastination of writing can become incredible.

Every time I finished the draft of a chapter I sent it out to all the pre-order customers. And they could review it as a Google Doc again.

Only the final process of writing this book (where I'm at now), was done by myself. Collecting all the content, cleaning it up, rewriting it and making editorial decisions on what should be in it. But 90% of the process was out in the open.

And that's exactly how I have built and would build startups: launch early and build with/for your users.

Introduction

This first chapter is about how to get ideas for a startup.

Solve your own problems

The most important thing is to find ideas from solving your own problems. You do that by looking at your own life and observing what your daily challenges are. Then you see if you could make those challenges easier using technology. If you solve your own problem, it's very realistic that there's many more people like you who would also love their problem solved. And that's pretty much what a business is. Solving lots of people's problems in return for money.

In startups, this business can be in the form of an application, a website or even only just a physical service tied together with some technology.

Your problem might just be everyone else's

My most successful project is Nomad List. It's a platform for remote workers and travelers to find places to go to and meet other people when they're there.

When I built the first version of Nomad List, I was traveling through Asia. I was living in Chiang Mai, Bangkok, and Bali. I knew these places were good for digital nomads, but I didn't know what other cities to visit. I'd go to Singapore, and discover it was nice but also very expensive. I'd go to Vietnam and realize wow it's really cheap here, but the internet is unusably slow. I was looking for cities that were cheap to live, had fast internet, and warm temperatures. I thought "Okay, maybe just make a list of cities with that data?". It was just a private spreadsheet first. I added about 25 cities' temperature, internet speed and cost of living. Then I wanted to share it, I tweeted the URL.

But something was off. When I looked back, someone had hacked my spreadsheet. There were now about 75 cities and it wasn't just temperature, internet speed and cost of living. There was safety, best coworking space and climate added as columns. Instead of sharing it as "read-only", I had accidentally clicked "editable by everyone". Suddenly there were hundreds of people adding data about their cities, and the cities they'd been to. After a month, thousands of people had added data about over 250 cities.

This is a good example because I just wanted to solve my own problem, and it turned out it was thousands of other people's problem too. Your own problems are nice because often they're quite niche level, meaning you'll have enough other people with the same problem to be your user, but not enough that some giant company has already done it.

You are the greatest expert at your own problems

Even if it's not always successful, the concept of solving your own problems is a great way to find ideas that might be viable. A lot of people don't do this. When you try to solve problems that aren't even yours, like somebody else's, you can do that but you are not an expert in the problem area.

For example, I could make a health care app which registers patients and their health situation, which diseases and ailments they have, and where they are in the hospital system. But I'm not a doctor. I've only been to a hospital when I was sick. I have zero expertise on health care. I don't know the problems doctors have.

I can look at the entire industry from an outside perspective and think: "Okay, we need to solve this problem. There's a lot of money and opportunity here". But I still don't know anything about it. I'm just not an expert in the problem space. And until I become a doctor, I probably will never be.

You want to find ideas from your own problems because you'll be an expert on them immediately.

How well do you need to know a problem to solve it?

Somebody asked me, "How well do I need to know a problem to make something for it? How much can I learn along the way?".

I think you need to know a lot about the problem you're trying to solve. Once you have traction and your website, app or startup works, you can learn from user feedback and data you collect then. But that's useful once you're already running. It won't help you find ideas that are suitable for you to execute. First-hand experience with the problem you're solving is best.

And not just at the start. When your company grows, and you stop becoming the target audience, you face a big risk of not understanding the customer anymore. A good example is in hip-hop, a rapper comes from a low-income ghetto, gets success rapping about that world, then gets rich from the success, loses the inspiration of that world since he/she now lives in a giant mansion and their career is over.

Personally, I saw this happen with myself. For awhile, I took a break from traveling as a digital nomad and the product suffered. Now that I'm back on the road, I see where my site sucks. For example, it doesn't work well when I visited smaller towns where there's hardly any nomad activity. So I lowered the membership price of Nomad List and started focusing on just getting more people in. As that's more important short-term than making money. I wouldn't have realized this by staying home.

Problems are always changing, as are markets, as are people. If you are your target market, that's perfect. You just evolve with it. The founder of Boosted Boards, an electric skateboard, said:

"We just wanted to make skateboards for ourselves and there was no real good electric ones. We built it for ourselves. We knew exactly how we wanted it to feel when driving. We knew what people wanted because we were the target market".

I'm starting to repeat myself, but that's because this is a repetitive theme with successful companies. And opposite: a repetitive theme with failing companies is founders who have no connection to, expertise on or passion for their industry.

Be more original, and your ideas will be original

There's an issue in itself with only solving your own problems. What if you're not as unique as you think? It takes only a slight glimpse at current startups ideas to see that everyone is making the same stuff.

Everybody's doing a to-do list app. Everybody's doing productivity apps. For a decade, people have been making apps to find your friends on a map. Everybody's doing some kind of photo sharing app. These are basic ideas that everyone has. And they're too obvious.

Everybody's doing them because everybody has the same problems. So how can you find problems that are actually unique and original? Well, become more unique and original yourself. I would have never built Nomad List if I didn't go traveling and working.

So, you need to do stuff that makes you explicitly very different. It will get you more unique ideas. That's super cool, because now you have two great attributes of an idea. It's not just unique, but it's also something you're an expert at since you've done it yourself. Even if you launch and get competitors later (like I did) because they see you're making money and it's a good market, you'll still be in a better position than them because you're real. You've done it. You're an expert in the problem you're solving.

I would be bad at making an app for doctors, but if I was a psychiatrist, I'd probably be able make a very good app for psychiatrists, since I'd know all about it. Part of the Lean Startup approach dictates "talk to customers to find problems". That's nice and all, but then you're still working from an outside perspective. I'd say, just focus on your own problems.

Also, stop reading books to develop yourself or get ideas. You won't get them from there. Or if you do, there's lots of other people reading the same book probably. Get ideas from your life experience. Get outside. Become original. Do crazy stuff that you're scared of. Jump off cliffs (do it safely). Ask people you like out (scary but nice). Walk into random office buildings. Jump fences (but don't storm the Capitol Hill, thanks). Crash hotel pools. Whatever makes you different. Don't be scared! Live.

The downside of solving only your own problems

There's a strong and somewhat valid criticism on the philosophy of solving only your own problems.

If you're a wealthy guy from a Western country, you're probably going to solve problems that make your already pretty good life better. You're not going to solve problems that women or people with other genders have, because you don't experience their problems. You're also probably not going to a developing country and solve the problematic garbage situation there. It's the privilege argument.

I get it. And I see the criticism there, but then, it's hard for anyone to solve a problem outside the context of their own subculture, city, country, continent, region, income class and gender, because they're not experts on it. And maybe that's not as bad as we think. If we can democratize access to computers and the internet (as we're doing now), people anywhere can focus on solving THEIR own problems and reap the financial (and other) rewards from doing that. And isn't that much better than having a white guy do that and reap the rewards?

Always start from the problem, not the solution

A lot of companies start not from the problem but from the solution. This is one of the biggest mistakes you can make. Technology needs to solve a problem. If you make a solution for a problem that doesn't exist, it might look sexy technologically, but it won't get users.

When new technology becomes available people want to use it to build something. A great example is the endless amount of apps that have appeared since smartphones got GPS chips a decade ago. The first thought is, okay, let's use this to track each other. So you make a map with friends on it and where they are. This has been tried over and over and it's still a pretty terrible idea. I don't have a strong curiosity to know where my friends are and I don't necessarily want them to know where I am (due to privacy). The problem doesn't exist. When I meet up with friends, we simply say a place we're meeting up and we can find each other.

Now a good example where this technology is used to solve a problem would be Tinder. It does use your GPS location, to find people around you to date. That works because you don't want to match with people on the other side of the world. It solves a problem and the solution is enabled by available technology. The problem should always be first, not the technology, not the solution.

To get big, you have to start small

Niches are specific market segments that are shallow enough to easily access, with not many players in there. Niches are a great start because they're usually too small in economic value for big companies to attend to. They're also the perfect size to market a new company towards.

Niches go against the ridiculous "go big or go home" attitude that the rise of startups in mainstream media pushed from 2006 onward. But that attitude isn't realistic. Because most big companies started very small. If you start big from day one, it's the wrong way to go about it. People don't like niches because they're too small for people's ego's.

But niches are much more profitable than you'd think. If you have "just" 1,000 people paying you $83.33/month, that's $1,000,000 in revenue in one year!

How to make $1,000,000
Make a	$5,000 product for	200 people
Make a	$2,000 product for	500 people
Make a	$1,000 product for	1,000 people
Make a	$200 product for	5,000 people
Make a	$100 product for	10,000 people
Make a	$10 product for	100,000 people

How to make $1,000,000 w/ subscriptions
500 people pay you	$167/month for 1 year
1,000 people pay you	$83/month for 1 year
2,000 people pay you	$42/month for 1 year
5,000 people pay you	$17/month for 1 year
10,000 people pay you	$9/month for 1 year

Start with a micro niche

Let's say you want to make booking software for hairdressers. That could be a niche. But how many hairdressers are there? Probably millions worldwide. Why not go even more niche? Booking software for hairdressers that focus on African hair. Now you're talking tens of thousands maybe. That's a good start. Let's say you captured only 10% of those 10,000+ hairdressers that focus on African hair, that could be 1,000 customers paying that $83/month making you a million-dollar bootstrapped company!

From micro niche to multi-niche

If you're at a party and someone asks you what you do and you answer you make booking software for African hairdressers, you might think it's too basic, i.e. you're not "changing the world" with this. But you shouldn't. Because first of all, you're probably making good money off those 10,000 hairdressers paying $100/y (that's $1M/y in revenue already!). And if you've validated your startup in that niche, you can expand to other niches. What about Asian hair? White people hair? Step by step you move closer to the entire booking for hairdressers market. Why do it step by step? Because you can easily go smaller again if you fail. And try to expand in another direction. It's like a lightning shock in slow motion, it tries to find the path of least resistance. Your company should be doing the same thing.

From multi-niche to adjacent markets

Now let's say you have the entire booking for hairdressers market, what about booking for nail salons? And tattoo shops? Now you're doing restaurants. Now what else do all the shops need? A point-of-service payment platform. Okay you have all these shops as customers already, so you can easily sell this new service to them too (and best of all test it on them first). You then scale up frm multiple niches to adjacent markets.

From adjacent markets to becoming a platform

With the experience from payments for physical shops, you move to virtual payments too. With lots of luck, you'll be one of the biggest payment gateways in the world. You'll go into ecommerce with virtual storefronts for the physical shops of your customers.

You just became big by starting small!

See what happened here? You became big by starting small. Most people do the opposite and crash and burn. They want to build that giant payment platform that will change everything. But hardly anybody started with that. Facebook was a Hot Or Not app by Marc Zuckerberg. Apple was a personal computer build kit for amateur hackers. Microsoft was a tiny software agency that re-sold MS-DOS from another developer to IBM. Google was a small academic experiment to search Stanford University's local intranet. Get it?

Stop. Thinking. Big.

Think small first! You'll be big at the end!

Your idea does not have to be earth-shattering

I don't think your idea should be earth- shattering. If you look at most big startups, their first idea was not earth- shattering at all, most of them. Think Uber. They started as an app where you can simply call a taxi. Right? Then it grew into an entire transport solution. The long goal is self-driving cars, that transport everything and to replace the entire transport and delivery industry.

All that started with a taxi hailing app. Your first idea does not have to be (and probably should not be) earth-shattering.

You start with something small. Don't think too big. Then slowly, you can get to the big part by extrapolating, scaling your idea to a bigger market, from a niche market, and to a bigger more abstract idea.

With Nomad List, I started with a list of cities with cost of living and internet speeds. Then I scaled that up to a social platform for digital nomads. Now the long-term goal is an entire internet platform for the future of remote work. That means more tools for nomads, remote workers and businesses that embrace this future. That all started with a database of cities, that's not earth-shattering at all.

The more I talk with people in the startup world and they tell me like, "This idea is going to change the world. It's going to be a billion dollar company." Those are usually the ones that fail really, really bad. The ones that go really well, and I know from seeing friends around me, are the ones that are people who are really modest and they just say, "Ah we just want to fix a small thing. Then okay we fix it. Okay. What's next? What are we going to do next." They do probably have a long-term vision, but focus on the small stuff every step of the way. Because that's how you get big: by focusing on small steps. If you can't even do the small steps right, how are you going to get to the big part? Right?

Don't focus on the idea that is earth-shattering. Just start with something basic. Virtual reality is an industry that will be earth-shattering, but you don't have to have an idea that's earth-shattering. You can start with a basic, little virtual reality game/app (like I'm doing now) and slowly add functionality until maybe it becomes like the next virtual social reality world where we're going to live our lives in.

You don't know what you're going to end up with. That's another point. You need constant feedback from your users in the markets to see what people want and what people use and whatnot. You can't just think of that. You can't think big immediately. You have to start small.

Create a list of ideas and keep track of them

A good start if you're looking for ideas is to keep track of any you might get. How you keep track of your ideas is up to you. I now use Workflowy and previously used Trello for it. I have a few different lists. The first is for "Concepts", that's rough ideas. Then if one of the ideas looks good, I move it to the "Promising" list. If I actually start executing them I put them in the "Building" list. Then if it's done I have a "Success" or "Failure" list. When it's a failure, I usually also write inside the card why it failed in a post-mortem that's one sentence long.

The first list of basic ideas has zero limits in how weird or crazy the ideas can be. This is on purpose. There shouldn't be any judgment on your first basic creative premise. It can evolve into something more practical later.

The thing with ideas is, at least with me, that they keep coming back in my brain. I'll get a basic hunch, then weeks later it comes back, and then months later it'll start to manifest in my mind. Then sometimes even 2 years later I'll finally start executing it. This is great because your mind is like a rice cooker for ideas. They need to get ready before you can put them out and build them.

This list of ideas doesn't have to be physical or virtual, it can also just be in your mind if that works for you. As long as you keep going back to ideas and see if they have evolved to become worthy of actual execution.

Should you make ideas alone or in a group?

I think collaborations can be very dangerous. Because if you work with somebody else in a team, there's a big tendency of groupthink, where everyone starts hyping each other on the value of the idea. The prototype might only get mild validation from paying users, but you're working with this group and you're already so crazy about it that it doesn't really matter what users pay/do/say. That's very bad. It should only be about the users.

I've been in these rooms, I've seen it happen. "I"m telling you Joe, we've got something really good here". No, we don't care. It should be only about customers. You see a lot of startups go wrong because they have this group think in the beginning and it's actually not rational thinking. You're more rational on your own. Obviously, collaborations can work with idea generation too, but I think the most important part of idea generation is getting ideas yourself, then talking to people, customers, users to evolve them. Not talking to your teammates how great your team's idea is.

The worst is to be with people that just confirm what you already think. The best is to test your ideas as quickly as possible. Even asking other people for advice is kind of bullshit. You can't ask "will this idea work". You need to ask the market by building it! Nobody knows until you launch!

Don't be afraid to share your ideas

The most elementary mistake people still make is not sharing their ideas. No, people won't steal your idea if they like it. And even if they do, they probably can't execute it as well as you. And even if they do, you're not a snowflake! There's thousands or even millions of people with the same ideas as you. Stop thinking you're so special! Ideas are a dime a dozen. Everything is about how you execute.

Idea

x

Execution

=

Business

Bad idea	=	0
Good idea	=	10
Great idea	=	20

No execution	=	$0
Good execution	=	$100,000
Great execution	=	$1,000,0000

"To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions. To make a business, you need to multiply the two. The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000."

— Derek Sivers in his famous essay "Ideas are just a multiplier of execution" (2005)

You shouldn't be scared of sharing your idea because execution gives the idea its details and specifics. That means 10 people with the same idea will execute it in 10 completely different ways.

The benefit of being able to share your ideas is that you'll be discussing them with everyone. Potential customers, vendors, suppliers, whoever. Everyone will have some input on it which you may or may not use as feedback. Again, the market remains the most important feedback though.

Not sharing your idea is stupid because it'll stay only in your head. You for sure won't be objective at judging it since you have something called "optimism bias" which is "the tendency of individuals to underestimate the likelihood they will experience adverse events", e.g. you think it'll definitely be very successful.

It doesn't matter if people say "that idea will never work" because they're not the validation. The user paying/using it is the validation, not other people judging your idea! The point of sharing your idea is thus not to get people loving it or hating it. The point is that you get your brain working outside of its comfort zone (of talking to itself) and you'll evolve your idea. You'll come up with adaptations of your idea, or entirely new ideas by talking about it.

Conclusion

To get ideas, try to find problems in your daily life. You're the foremost expert at problems you have, more than anyone else who doesn't have them. If you keep coming up with the same ideas as everyone else: try to make yourself a more original person by actively experiencing different things. Don't shy away from taboos and fringe ideas, that just mean you're ahead of the curve, they might become the next big thing. Don't think big, start thinking small first, then take it one step at a time, you'll become big by starting small. To avoid groupthink and drama: work alone, especially early on. Share your ideas freely to get other people's input on them. Log every idea you have, filter them, and see which ones you can execute upon.

Resources mentioned

• Workflowy
• Trello
• Stripe
• Zapier
• Intercom
• Olark
• Typeform

Your homework

• Spend the next 7 days making a list of problems you have in your daily life, they can be small or big, try to find 3 ideas per day, so that you have at least 21 at the end of this week.

Introduction

You made it to the second chapter. We'll now discuss how to build your idea.

In the previous chapter we looked at how to find ideas for your product. To avoid getting stuck in an infinite loop of brainstorm and bullshit, you want to start building as soon as possible. The faster you get it out, the faster you'll see if people want to use it, how they use it and what other features they want to see you build. Without shipping, it's difficult to get any idea of what they want. There are obvious exceptions here: Apple hardly uses any focus groups or user testing, they choose to ship the very best (according to them). That's fine, but you're not Apple (yet).

Build fast and minimal

While a decade ago development time was long and took lots of planning to get right, today we can go from idea to basic product in a matter of days.

We have cheap and easy to set up servers (virtual private servers or VPS, like Linode and Digital Ocean), and platforms as a service (PaaS, like Heroku) that take out all the difficulty of setting up your own server. Server operating systems like Ubuntu have become relatively simple to set up with tutorials readily being available online. The web server software itself has become fast and simple too: NGINX allows us to set up a basic default server that doesn't need much further configuration. Languages like Ruby, JavaScript, PHP and their frameworks like Ruby on Rails, Meteor, Laravel make it easy to build products by skipping the ground work.

It's fine if you don't recognize a lot of the terms in the previous paragraph. This isn't a technical book. And the tools with which you make your product don't really matter in the beginning (and not even that much later either).

My point is, the speed of the development can be very fast now. And the zeitgeist of our time is transient too. Everything moves fast now, and where in the past people would use an app for days or weeks, now you literally have seconds to make an impact, or they close/uninstall it. So you have to move fast to stay ahead. Another attribute of our zeitgeist is minimalism. Users finally accept minimal interfaces and minimal functionality, as long as an app does what it says well. There are single-purpose apps now that just do one small thing very well. Many of them have been quite successful.

Downsides of fast development

There are downsides to this culture of fast development. There are products these days which are still littered with bugs when shipped. They might not work well on all mobile devices. They're not tested. There's products that are launched and work great in the first week, but then their developers stop maintaining them and they break after a few months. The remaining users get annoyed when the app stops working. With development being fast, rough and dirty, so are the results.

The other downside is you don't have the time for sophistication and details. Code has a higher potential to become an epic mess of spaghetti because there's less architectural planning involved. But then again, you can always rewrite code right? At least you've shipped. Users don't care how your code looks.

Your enemy is perfection

The reasons you should launch fast are to avoid inaction due to perfection. You should start avoiding striving for perfection now and maybe later too. This applies to all phases of doing a startup (and maybe even life), but especially the start. Perfectionism is detrimental because 9 out of 10 times it doesn't make things better but just creates inaction. You'll have 50 meetings, 100 iterations of an idea or feature, just to get it right, when actually you should have just gotten it out of the door immediately and let people use it (and learned from them using it!). Perfectionism is necessary in smaller details of your service or startup, but not in the entire thing because then it will simply paralyze you with inaction and fear that what you do is not perfect. Nothing is perfect at the start. Things become perfect through lengthy iterations!

If you're in the early stages of a company, you want to get out stuff as fast as possible. Actually, overall I think in the entire stage, it will be useful to do that because users love new features. They love to test new stuff. They're actually pretty okay getting into bugs. They know development is difficult these days. I mean Gmail was in Beta for a decade. People are fine with errors, as long as they can use something new and as long as the errors get fixed, and if they have some way to tell you the feedback about the errors, for example. I think getting stuff out the door is the number one priority.

Avoiding perfectionism is a skill you have to develop. You need to learn to be fine with everything being not fine. Not everything will be perfect and high quality. Maybe your website will have the wrong images, the wrong background colors and the logo color doesn't match the branding text in the rest of the page. Is that important? Really? It's okay for a day. It needs to be fixed at some point, but it's not a priority. The product works. Prioritize perfectionism. Perfect what needs to be perfected now. The stuff that's low priority, don't put too much effort in it to perfect it.

You'll always have time to perfect stuff later. You can always iterate and develop it to be great later. Why not perfect it step by step? Make small improvements.

There's a limit to this though. Don't make shitty products. With minimum viable products there's been a rise of people shipping products that look bad and hardly work. A first prototype should function really well. It's fine if there's some bugs on the side, but the core functionality should be operational. It should look at least OK, otherwise you simply turn people away. Minimum needs to be minimum good.

How viable should a minimum viable product (MVP) be?

The bad MVPs we're seeing recently are creating a counter movement against the lean product development trend. And that's understandable. A lean or minimum viable product doesn't mean it can be shit! It has to actually function, users have to be able to use it. Bugs are fine, but users should be able to report them instantly (like with a feedback chat box pop up). You'll also have to fix bugs fast or people will get annoyed (and you'll just grow more and more bugs). Making a minimum viable product means it has to be viable, it's not an excuse to be lazy and make something half-assed. So it's all about balance. Make something great that functions and it can be minimal. But make sure it works!

Build yourself or outsource

Many people ask me if they should build their product themselves, outsource it to other people or hire full-time employees to build it for them.

I have a pretty extreme opinion about this that goes against the grain of what most say. But I think I'm right because times are changing.

DIY vs. people who hire others to do it for them

I think you can get quite far by letting other people develop your product for you, but the problem is that in the long term you won't be able to have the same speed as a product maker with development skills.

To give you an example: my day usually starts with waking up, showering, having some coffee, seeing what bug on one of my sites is emailed/tweeted/shared with me today (someone sends me a bug report almost every day), and I'll see if I can fix it immediately. Then I'll see other stuff on my site that I don't like, and I'll just change it on the fly. All of this usually takes a few minutes. Those are just small tweaks every day, but over a year that's like 300 to 1,000 small tweaks which add up.

Now imagine if you outsource all of this, and you have to ask 1,000 times for a developer to tweak this and that. For me, a small tweak or bug fix will take just a few minutes because I can do it myself. But for you, each tweak takes a message to your developer, who then has to be working that day (and awake!) to get it fixed. He might have to do a meeting about it with his team. So it might take a few hours, or days, or weeks.

Now imagine if we have the same site and you and me are competing. In the time you've sent a bunch of emails to your developers, I've already pushed 5 bug fixes and added 2 new features to my app. Who's going to win here? Who's faster? Not you!

Now think about your users. They're now stuck with a bug for 3 days because your developer is hiking up a mountain in Peru for holiday. I fixed that bug while having my coffee in the morning in 5 minutes. What will your users like more? Your broken app or my working one?

It's not all roses though. Doing everything yourself in the long-term probably doesn't work. If you've proven a business model, it's probably smart to keep repeating it (by scaling it up), getting people to work FOR you, with you managing the operations instead of micromanaging and fixing tiny bugs. But that's not what this book is about. We're talking about the beginning. In that case, DIY always tops outsourcing for me.

DIY vs. big teams with VC money

I've seen countless real life examples of VC-funded companies spending loads on building giant development and design teams, or paying the same money to outsourced development and design agencies. There's lots of exceptions where it went right, but mostly in the beginning this just slows you down terribly.

There's been about 5 big direct Nomad List competitors come and go now that have been VC-funded from 1 to 10 million dollars in funding with teams from 10 to 30 people that made the same site as me. But they all didn't go anywhere.

While working alone in my underwear on the side of my hotel bed with my MacBook and my coffee, I was able to outcompete million-dollar VC-funded teams of 30+ people in an office in San Francisco with Aeron chairs, oakwood meeting desks, $20,000 espresso machines, bean bags and ping-pong tables.

That's a really cool thing about the time we live in. It's a pretty fair race. You just need to make a better product than other people and it gets rewarded by people using it.

When starting up, you don't need a team if you have the skills yourself. You don't need startup capital if you have the skills yourself. And getting the skills yourself isn't that hard if you can search every question on Google. And in my opinion, having those skills sets you apart.

You don't even need to be great at it. I'm not great at programming or design. I'm pretty average. But because I can do it all well enough, I have an advantage over many people, teams and companies who are specialized.

My gripe with venture capital in terms of building products

My social media outrage might make you think differently, but I don't hate venture capital. It has its function and place. But I don't like to see (other people's) money wasted on bullshit. And there's plenty of VC money funding bullshit. The costs of building a startup (especially, especially in the beginning) are almost $0 now. That is, if you use your own current skills.

This is relevant because venture capital money can destroy the build process before it's even begun. If approached wrong, raising money means you can skip the actual product validation (if people want the product) and finding a business model (because you don't need money to survive, you have funding). It lets people spend lots of money without having to see any (positive) results for it for a long time. That causes people and companies to be jaded. It's not natural for humans. The natural tension of having to survive is healthy and it makes people act in superhuman ways.

There's always the story of the son or daughter of rich parents who could never find a job until their parents cut all spending on them and suddenly they found a job (because they HAD to get a job to survive). I think the same applies to companies. If you don't need to find a business model (to survive), you're not really going to prioritize looking for it either.

Bootstrapping vs. venture capital

Bootstrapping has become an advantage. You keep your costs low, naturally. You get zero of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you sell it later, you'll get lots of money (instead of just a diluted 5% because VCs took the rest).

And in our times you don't really need a lot of money to build something yourself. A simple web server is $5/month. A code editor like VSCode or Sublime Text is free. To make iOS apps, XCode is free. An Apple developer license is $100/year. Not a lot compared to the money you can make back from it if you can get people to use your product and pay you hard dollars for it.

Bootstrapping has become a very viable option for most software-based startup ideas. Whereas, venture capital has become tedious to get (schedule 6 months of meetings), limits your freedom (grow crazy big or die) and not really necessary at all. Did I mention how much less stressful bootstrapping is, yet? No, well it is!

The importance of keeping costs down

In the early stages of any project that's not funded, keeping your costs down is your biggest priority. And if you use your own skills to make the basics, that's a lot of costs saved. Developers these days are crazy expensive, due to high demand for them. Most dev's go for $50 to $250/hour. Just the MVP of any small app will already cost roughly 100 hours of work. So there you go, that's $5,000 to $25,000. A fully functioning app will cost thousands of hours, from $50,000 and up.

That's a lot of money if you don't have a lot of money.

So, if you have access to a big money pile, then why not, go and hire some people to build it. But you'll still be competing with a lot of DIY-ers that don't have that cost, and you'll want to get your costs back at some point in the form of revenue. If your development costs are so much higher than the rest, you'll also need to make a lot more money than the rest. Possible, but hard. Especially in the beginning.

Now, the worst you can do is contact a developer and ask them to work for free in return for a 50% share of profit, while you get the other 50% because you came up with "the idea". It's become a startup trope and it's ridiculous. The market value of an idea without execution is $0. So either you get REAL skills (an MBA != skills), or get money to pay developers. Paying with future equity is ridiculous, it's like paying with a $5 lottery ticket. Don't make a joke out of yourself! Nobody works for free anymore. You have to understand, as a developer you can now make $150,000/year as a starting salary in San Francisco. Do you really think anyone cares about your startup idea of a random person such as yourself? Not unless you have something to bring to the table, like money or skills. Some people used to add connections to that list, but I don't really believe networking is important in this age anymore. What's important is the product and to make it you need money or skills.

To build, should you learn to code?

Yes, I'd recommend you learn it. It's only getting easier now. Learning to code seems steep for newbies. But people approach it wrong. You can probably ride a bicycle, right? When you started "learning to ride a bicycle" did you think you'd be Lance Armstrong? No. And you probably aren't. You can just ride it, but you're not competing in world championships.

It's the same with learning to code. It doesn't mean you have to be great, or even good at it. Just know some bits so you can throw stuff together. When I code, every day I have to Google how to do stuff I don't know. Coding is continuous learning. You can ask any programmer and they'll answer the same. The good thing is, there's so much information on the internet nowadays. Almost every problem you face, someone else probably had before you.

If you're looking for ways to "learn to code", I'd say don't go for courses, bootcamps or mentors. They usually cost a lot of money and they don't teach you the core of coding: figuring it out yourself. That's the biggest skill. Fiddling for hours to days to get something working. Not giving up and keep trying. And then suddenly: EUREKA!

If you want to learn to code, my advice is: try to build your idea with HTML and CSS and some JavaScript and see how far you get. Just Google every single thing you don't know. Start with "how to make a HTML page". Then "how to make text colored in HTML". Then "how to make a button in HTML". Etc. Keep searching. You'd be surprised how far you get. This is how I (and many others) have learnt to code. Figure it out for yourself.

If you really don't want to learn to code, read on as I'll discuss how to build a basic app without a single line of code later in this chapter.

Tools

Which tools should you use to build?

I'm a strong believer that right now you should use whatever tool works best for you. What tool do you already know? You've already worked with Ruby once? Was it fun? Use that. You've already worked with PHP? Then use that.

What you should definitely NOT do is listen to programming hipsters on the internet telling you which language is best.

Here's a little secret: The people discussing what programming language is best are not shipping products. The people who don't care what programming language they're using are shipping products. They'll use whatever tool they need, whenever they need it.

So use whatever is easiest for you to learn or work with. And then switch whenever you feel you've outgrown a language. But honestly, unless you're programming spaceships, it's pretty hard to outgrow a language. They're all based on the same principles of computing. You can build anything with most languages really.

• Facebook was built on PHP
• Twitter on Ruby
• Google on Java
• Reddit on Python
• Hacker News on Arc

The thing is, you're not building for the enterprise here. You're building a first product that might grow into something bigger and then turn into a startup company. You can always switch. Twitter switched from Ruby to Java after they kept going down. Twitter still exists. When Facebook became popular, it became overloaded with users, so they wrote their own engine (called HipHop) to speed up PHP. And they started writing critical parts that needed more speed in other languages.

The point is, it didn't stop them from being successful, so surely it won't matter for you.

What if you don't code? I'd recommend you to learn to code of course. But for you, I've written an entire part on how to build without code, further down in this chapter.

My "light" stack

What I use personally grew out of my limitations. I wasn't educated in Computer Science or even programming and I simply used what I knew a little bit about. I didn't listen to everyone telling me what hip new framework (anything.JS etc.) or language (Ruby etc.) to program. I knew some PHP from making some WordPress sites before. And years before that I making my websites interactive with Perl, and it looked pretty similar.

Now the point is, don't go learn PHP. But use what you already know and see how far you get with it. And move to the next language or framework if you're starting to reach its limitations (which seems very hard with most modern languages).

The basic lite stack is a front-end (client) that is built with HTML, CSS and JavaScript. You then use the JavaScript to communicate with the server by making a web request. That request is received by your backend (server). This backend can run anything. I use PHP, but nowadays you can also run JavaScript on the server (with Express or Node.JS for example). You separate the backend (server) from the front-end (client) for security reasons because you don't want to let your entire user database be viewable by one user, right? The backend code connects to your database (SQLite, MySQL or PostgreSQL are great).

SQLite specifically is great because it doesn't require you to install a lot, and when you make a database, it's just a file. It's very transportable. You can literally copy the database file from and to your server. There's misconceptions about SQLite that it'd be slow or not scalable enough. That's bullshit. In many cases, SQLite is now faster than the filesystem (!) itself.

There's a giant trend now to merge the client and server-side programming with frameworks like Meteor, React, Vue etc. And I support it. But at the time of writing this book, it simply is too convoluted and complicated for beginner programmers. It's a rabbit hole really. We don't know where it'll go really: will we get more people using basic light stacks like this one (which still separate front-end and backend) or will people all move to frameworks like React.JS? Just because a technology is newer, doesn't mean it's better though. My guess is we will probably merge front and back end at some point. But at time of writing this book, things are changing too fast to use it for me.

A good tip to choose a technology is its age. If a technology has been around for a decade or more, it's probably working well for people. PHP is over 2 decades old and JavaScript similar.

Does it matter what stack you use? Again, not really. Just use whatever works for you. In my case, that's this light stack. I keep it simple. Most companies will eventually build their own framework over time, and in a way that's what I did. But it was never my plan. You just streamline functionality that you keep repeating. Remember, you can always switch the stack later. It'll hurt but it's completely possible.

Why are people so obsessed with tools?

There's a recent trend of people becoming viciously obsessed with discussing tooling. What language do you, should you and will you use? Why all these tool discussions when it's not that important for shipping a product? I think people are obsessed with tools because it feels like they're actually doing something productive. Because when they figure out what tools they should use, they'll go learn that tool (or language) and build their product right?

That's the idea, but it's stupid because it never happens. They get stuck in this endless research. They'll learn a new language, then switch to the other one. Because this new language, tool or framework "may be a better fit" for the product, that is the product they still have to build and ship. Not any of these people ever finished what they wanted to make. And the problem is, every week a new framework shows up that promises to make your app or its development even faster and easier.

All of this stuff simply takes away from your goal, which is shipping a product and selling it to users and getting revenue from it. Who has this problem more than anybody? Software engineers. It helps to be a bit business-ey here, because business people always care most about revenue. And if a profitable company is your goal, you should too make that your first priority! Not the tools.

What about the people that finished and shipped? They mostly never cared in the first place about tools. They weren't discussing which tool to use. They just made something with whatever tool seemed good enough. And they switched it whenever their tool limited them and they needed something else. They're "toolset ambiguous".

So, stop asking that question "what do you use to make that?" or "how did you make that?". It's an inherently stupid question. The question should be "why did you make that?". The philosophy behind something is way more important than how they made it. You can copy their tools, but you'll never be able to copy their WHY (which is what makes people and their products great).

How do you evaluate if a new tool is useful for you?

There has never been a time during which there has been as much innovation in programming languages as now (except in the post-war 20th century with the rise of computing itself.)

The center of programming is on the web now. There's new languages popping up every month and new frameworks every week. This makes it hard (especially for newbies) to judge what language or framework to invest time in to learn. You learn a new language, but it might already be passé by the time you finally understand it.

My approach is that I only learn what I directly need now. Let's say I'm building a new app where I need to make beautiful charts in HTML quickly. I'll try it on my own first, but if it's too much work, I'll just Google "charts in JavaScript":

I'll find D3.js, the dominant visualization framework for JavaScript and learn some basic stuff to build a chart.

The thing is, I only learn what I need when I need it. Instead of spending months on learning an ENTIRE language, framework or tool. I just learn the bit that I need now. This is a much faster and leaner approach which will save you time and make you more productive. And actually ship your product.

I don't have so much of an inherent interest in programming that I'll go and learn stuff just for fun. I know many people do. If your goal is to ship, that might be a disadvantage, because you'll learn lots of stuff you don't necessarily need. And you'll be playing around with tools more than you'll be finishing your product.

Native vs. web

Web

A web app is a website that has the functionality that makes it an application. It can look the same as a native app, except that you access it through a web browser like Safari or Chrome (on your phone). You'll probably build it with HTML, CSS and JavaScript.

Native

A native app means that you program it in the language native to the device you use. And it'll be an actual app installed on the device. For an iPhone that means you'll build it for iOS and it'll use Objective-C or the new simpler language Swift. That's usually what people mean when they say "mobile apps".

User experience and development

In general, a native app's user experience feels faster than a web app. Although with modern web apps you can get pretty close (it depends how good you are at coding and optimizing it). In general, development of web apps is faster, but the user experience is slower, whereas development of mobile apps is slower, but the user experience is faster. A native app has the disadvantage that users have to actually install your app. That takes another user action. Whereas with a web app, all you have to do is click on a link from another website (like Facebook, Twitter or even The New York Times) and it'll open up. A web app is nothing more than just a sophisticated website that is made to look like an application.

Updating native apps vs. web apps

When you make a change to a native app, you need to deploy it to Apple and Android's app stores. It needs to be reviewed by their staff and it might take days before your update is pushed into the store and weeks until all users download and update it. Instead, updating a web app literally means uploading the new version to your server, and every user that loads it will immediately load the new version. That means instant updates.

Hybrid web + native apps

There's famous hybrid apps that are half native and half website. Until recently, Uber used to be a hybrid. This meant it could launch special features on the map (like for Valentine's day, cars in the shape of hearts, as this was just some HTML they changed), without having to deploy an update to the app stores.

A more recent example of somewhat hybrid apps is React Native (which probably is outdated by the time of reading this), which is a framework that lets you write platform-independent code (for both iOS and Android) in a HTML, CSS and JS-like style to make native apps.

What are people using most?

There's some data that suggests people on mobile devices spend more time using native apps than web. That's probably true. But they'll spend it in major apps like Facebook, Instagram, YouTube, Twitter, WhatsApp and Messenger (remove from this list depending on whatever is popular in the time of reading this book).

These are core apps though. They're giant. You probably won't be able (or want) to compete with these apps. How about using them as your platform?

A future where your web app lives inside other native apps

What I mean sounds crazy but it's where I see this going. People will use your web app INSIDE these apps. What happens if you send a link to somebody on WhatsApp? They see a URL, they tap it, it opens INSIDE WhatsApp's web browser. It's a fully functional browser and your web app can run inside it. A web container inside some big company's native app is the real future platform for your web apps I think. Design for that use case. It's intrinsically viral as people will send your website's URL around and open it from there. They won't have to install anything.

The web and native will merge in the future

I believe that web apps and mobile apps are converging. You see web apps get more and more powerful and getting access to more functionality of the device that was usually limited to mobile apps (for example the iPhone's gyroscope is now accessible through web). Other examples are how recently (2016), iPhone's browser doesn't show entire URLs anymore, like "http://nomadlist.com/amsterdam-netherlands", but instead shows the name of the site in the URL bar "nomadlist.com". That's obviously pointing towards seeing the web more as apps. In the long term, there are a few obstacles to overcome for the two to converge. Honestly though, it's impossible to predict. Five years ago, I would have thought by now everything would be, but we still have users both on the web and inside native apps.

Learn both

If you have spare time, learn to do both web and native app development. It's a remarkable (and sought after) skill to be able to build both web apps and native apps. And of course, hybrid ones!

What are you able to build now?

This book is about getting something out as soon as possible. Therefore, you should choose the platform where you already have some skills. This way you can get something out as fast as possible. For most people, and definitely for me, that'll always be web. Programming (and shipping) native apps to mobile devices and getting them into app stores is more work than just building a website, uploading it to a server and hooking it up to a domain name. Do what's fastest for you.

Other people will say I'm wrong there, and you should base it on how users will use your app. That's a good point. But I don't want to see you get stuck learning Objective-C and Swift to get an iPhone app out, or paying a mobile developer $25,000 to build it for you.

Remember: you can ALWAYS go native later. If people use your site already, you can bug them to install your native app later. This is annoying but it's possible. No platform choice has to be permanent.

Building with constraints

I'll now discuss how to build stuff if you're constrained. Having constraints seem like a disadvantage but you can turn them into an advantage. So many people look at the negatives in their current position, but in fact, most of these can be considered a positive advantage.

No money/investment

As mentioned previously, bootstrapping has become an advantage. You keep your costs low naturally. You get 0 of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you seml iz fetor, auy'wz syw jogw yk wyzay (enxtauc ul huvf u bevujat 5% gidiiba VCs toas tra renc).

All in ouv zupan ioe dan'g quunhi siaw a log uj racao va suabb fugikhimn aeuwsiqb. A somwgu tab larjol in $5/m. A dylu ymenot kuky Sesfihe Towb ej $80. Ti kaca yOS afng, XCuda us nway. A tucylasys nilavpa copq Aplle ih $100/yiiv (oh jfae tij?). It't vaw e hjuto kow zewdavyh ju dci witai aoi ceg giti kics xrop ed ej eou cow guizba zi eco uaiv upr ald ray siz oh.

Buuvpjnupcinl naf sycora e fuly miytnu ypvoun lij wosv huvgtone-sapuh ntigrud yvaic.

Na yrjaqu

I orciyysse dur we pon tsys ak gyri iq I'x y wyp tekdurlet ix teniqe gulh. Nun devirw ho ppohx noney op ocwyna kyjg er kos aj exdahzozo. Iw iui (erk pva ryazce iua lekq nafb) vin kaxm tbir amocxyxo, ox ekfi weynp eoy fow fuxy edgexb li o rahwvhygo poix ud jizojf. Sgonjyxs donpi wumuly yp zynz oybaax jqon nrefsduwx ve vysiga ymloq oai oqdoufe zaja yv ibwahy kuq oz alwete nuetjyjqd inm terdywf.

Ni datunz ptifhl

Nop wiypg obtu qy kacu gainx yeu gox eri iwm-hgi-jfars xyefk to veiwpmi rcinikece vqymd zittuur rabigc oealsoxh ic fyohc kapyxywym. Ap uyu'sj cii totig uh ngen smipdap, yuu bel woost yl uhquvu wuvdyhc date, wyl ryze fpab afitq, pnaqagw wbyw syxe, vziwgi zehey ziphuyc rqudenx qymo. Tres wuyws xkuj ioi los pgan if lugb ys gomryhidx MVPp oqz mui tkuhd oka nzozkx, makboog vyvh oggyll. Aglkeaxx aue'do vuvy tokyver ex qmiq uey fyc sico, iie'kv no wwodpihg qisfuj rzah veygpi rosezd sbidl tyq dotchg.

Odky iko fubor ezs, yea cuh adcoys naovd ti bole in-lbi-zcy, ir myq gotouwo fa zebw yya dyamt hnofg yep.

Na wygwowtuewn

Yay'ci vuz y xycouj gnapcip paxwob wowr watl ow zozzepmaiss ul "pha wgyqi". Wewr, leyfk wtas. Twoca korzojfaokc oro gofhcy wacrblof ine cua. Acn uc uoa'qy "yyhbipy" wdu zgohe ugw bur xomyus, im biywx yai mow unk cuvo uk odqijxak. Yai'kz pa wocu ezbaa lnyn hyvx akk, zuuhm jhyl, gyafky LOVE dy seprinn ilxypidgeqk utgydmyqg. Yei'se fobhmisl acoiftx jaw ryzxacyug unn pooqko xasw fu nui uoo hag, pbem ur, yzfiz uiu zogaqu y syk tipqyfu ueugpicm (wnu kibjo at wide). Tde "sednarhiawl" gaasle xuzo oxwer jmoy gaj tawsenlfyv inbi paq kciw op a fociponmubu sutqty, mbedt aia'di jib ej (oyn). Yyu ccixj pezi bduahu anc dtit's dadhaw nud freanulytu.

Building a startup without coding

What if you really don't want to learn to code? That's what this part is about. You can ssilk ro id. I'lx show hof you fan buudj a gasic mvototypu with udf-the-rhuff koojs. Yoi'lj ta able so muke i ronceng nugi, wut osehr entat data, manuhulewe akd pjafess il, cmeqbe vhew hunua, syxseni lhew apt ydd e roqk woz aour munqractux (is oou) bo ywyxebu, ixc weldiun pvecyfg u ferwle lyje il codo.

I'bl dyszals noavw wa yci lob einw foctuaf ahj cihe jule yzamsbob. Tmake gyadl ixi obgyeuzna sebjuvg to wsirqa onp xymhw fu yug-ec-nici. If thoa ori, tne wavodad cofpijk ledouzs. I'rl biso eia mami vuywiswe. Im'k ej cy oee no coswacc erezetcusz awd efuduti. Bi zcaacuni!

Bueglygz e debdagb wygo

Ty geq yyud icawz at ooe liab y vuhhuhm puti. Lolkowe wcuto buit wwau'vy oiwi ta buycz wirr erimrerl viwxice byybcorr fmap buqi you sapjzifyj te cuftimihu.

Ojy ac mva movn gehyew uf Spuahobdawe. A guno qicerk avcui begvaje doxur ox Cuxrv. Ozwalf udi Tinwa ans Wyd. Ik ayo weed i myj mywy styuwom ylm kre ypubivi fe azr wokjeh lowe lolet, kro WipcPdotq, et odpopj uuu gu wgema PHP yq JS ga vexvojati uain fubtaxa ocl alt qyarexyv bowew od iusufu.

Yeu'ld sugk dy ifi iuan homnixv dede tu uxdzeeb uuac nbeberp ot qofxenu. Axj bmiq dzeru xaip wtus vuwihhz a hi-vugzaz guwl za owgiar (yj CTA). Wzuw do eoe bugb phal aeod afobk? Do euo duww he beve cwoik nima yws idiuv? Du eye vavt mvah gy guy aio wyxie? Awwomb y kad gulozyw liczan ic wjo nensuq zes up nhy xaku ex o tenr-wo-urdiif tikh soyr bvyv flaqg qvyxu. Wtes jqeo kqoff, lugd tbyr cy vla nemj xabp (wdovv un suqz widel luygs, qyltusruwx fufa pfym eaym ejur).

Ahnitlalx ebuw hyji egrri

Tu lol syapve wo ebmug sipo, ech bzoh ricy ix, eee mew uzi Tucebisr um Goeqri Fazdn. Tyrolojl joc nitper himvf, xyw Guovmu Fubwx gogp aua wisyvvlo qiw nbe wota ug i Geocpo qfqookwkeyw, wferv ar xbayc.

Giuhmi Fukww yc o cin rolm ubmuyzofy atj lofu rikjil:

Psahywmutw & zohozecevavb umij vovi

Acfyf aee qola jxa isan'w tivo, iio mlakekhy pesq zu ra rejiqjulc bapt yx. Liki: fevu uz, aw dhiqupz at uxr wlun mivy us, ap xwosujw yw uxd sa tojaqzisv ajly bath eg yf y pajh dniv. Hile'b wkybi Zoseif gywys ej. Ij'w syfez.

Zexouf es o hav imq czow qubj ioi juzsulf xocd tal inhh yii fbyg ciwk oxqapv. Iv'k nicu kho hxiu om tywfiib. Ib pul hagqky tdufwjoj lomi (yn pulsf on huni) ij kymt, jeqo dmow a Gyydpu Szeis, i lenyevyn ojuec it a Srwefe wdiwsixwiim, atw ranw ix tu ilafxos xesdoqi. Oh iw ced jdiwoct umv vpakqa qce negy ux pepneaj, iw eboq wipjorq bujih JiviSpfupn viwy:

Yyi vec rusy yuac ohp wquxh zo ce lduhevoh oau dixw vlun co so. Adg wrey'th mouv beqcefv qaptikoewwu. Twoh ik a maz rose gjpugapum ngis lyxl aya semy uh jle nefher, dys aneew, zynsyup menokt uyocsoww.

Tnyry'l rigl ar wbe-fizo jhagz (by-vobmas "jicg"). Lesa wicibw luwu fnic uk gaxronp uq vo o Geyvry Fihz:

Oz lylywj nwi waza dbir Timubyhw uvf namcepf il gi Droswov:

Cewpovgugr awokc

Akluc oio side vsofokvow dto judo, iei tyrvx jurx bi niwwecx eiir osonc. Lukxyra, Zukauc gyxfoswf MauwCxakm, whoht wuynj yeu taw dyl uozuqogefofzi qezh ynoaqg:

Ow eay pez nurr gado e vyh to MoidCvesg jy sa nixuzbisk. Iv fadh, MyajCcukp vis ozrufqep xeegs-yw uycyzowiez hyo:

Truz ryepc akevpehg uya'q gyth ri wo ickak o otep dixnw uv eiyr rydu osg ejmyms hihy at bacsiqfe. Loxi duzw tlom iq ufyif 14 koiw ykxon gerp a pesd zu uvawwic guc idr. Oh xafz vmuf ik oudosonog PuyPaz onbiori gazhyf aw geif oq ciqpagb uh.

Iw jaupw'q jlun jekt equym. Yee bok cihl ov SMS kejkyga up qozej-raoqi rkuli zoxf fy yyaf ukyz wopw fce xitusdane API jynkyfu Txuwuy. Tfuw eao wex avig wimu cpej swau dalqynw eq kxo mdimy. Awk oj teqb, sobm nxix qa enujfig pym ogv!

Musezp hengj bag xavzfebtadt

Wwuc ej aia xior y juxow vo jbobogh fuhu codu ev savw wyrw u obag? Suvv ij re ttoxynvagyzi guqcfepe Txytqo, qxetu eoy enz ot iz u wu-qa wydq yzib nub eyoz zirwjemcig ri alegoxe:

Cjoxrufk apibh qayvojcg

Osa ax kwo pezh ijjemvuhb norzb if yzqeutja lyzhiph atuvh fy mody uye leseo. Uwxix cawefqty, bvec goc qydesgav la piemty jfo meawz vobe seopepw fewew tajompow. Nib agumigu. Wuqwehe daiqsef Cyrqw cikjowmh Sdmobe Cnakwyod, vtaxh lyilb ooo xylhmi pugwikd iyyw Swqyxu ywteyzz ajc uyo qod efxucd vaiqyjwq yt yuov pyktihv xico.

Owyo, lew'v xry qeezh jimawbecq

Ty kxoji do oya ptas pyjgh, I pavn vu loewn ak MVP tat o trertew swaf lutqs ix pugtigu uvawnyzi iq gwe vukjl (xbywu aie ido) inq sbyrf al wa ioom milxyhibuec. Tzag kee, oua kax'n sefy ja bu ca qlo aezqilf jedroilg eqq iued serw isainz. Wi quw'b hcaly yko moxi. Lyv'x gpabz meredz i qunlesv af Cebgz'w acocep:

Hura'b tem lbu nuvuj decvuil byavh:

Txon wzan ty nika a wuh Tynozurc abrotd xbu erid mex qmiyc icwwocz, fixw oz wexo ytc ty ucjen fdev Tyzolomz ujwy Cymnk:

Tfe fuaq sgubf ogyox Tuwohonw es ot ovsy kuxpeqbq Sqxypa. Sa wa tyb ycle xforvy lda epen'd mrewin xutj hwew gehmyp (!) vwy bejx:

Nuk vis'v xo iwwu Zyhiur emm vura vyji lrun elryf qiurofw kojfypw ko be a kec xcushw. Twiq Zevyix jyg okfy mojn ag e wyk xayb iwlli letv wmo Tequlewh.

Wa uokelaresyrzi gylx ot ibeud ta rne zewvavum ocojw Gmeuw sixn odwokwomied ywuum sny qibziz:

Wo aegitiwupunre ajx fca pezhow uptan gu yyh Gaekhy Sjeer xylm imsuty juxqosn:

Wa oehyqevofoqhi irz u xerq uwgi Tratpy jyl iow jaqc ah zepwkishin fi gep kho sajtiro:

Wu opro oykisuzywyrgi SMS iop ramltozwos aw yhyjk suwh Twarua squx gqawe'x y rew dysd ij wiaqu ka qe jewbylfet, sekj sfe qewy art ugqtitn:

See rat eeku wrym zuw? Wy wil geqe u gihfy jimlduuluwf kikalov heospo jturorf (yvr yqjyohro a binyc lvuwhiw) feisq. Adr em kuin ebuuh 30 byqiwaq! Yea xyb du u xum fumy meswtokatos stow popy. Tdy mywkiwufuwaok exo emphavx. Abr ldur oie xuvy dyqovunuj aeor qyn-gawe MVP, uyy tar dtykw evnidk ueix uzk rubun tewnd wey xy owdnouwo tfe zipcnuhyse ed oaav jbogytj. Yui fug sepjojo rma "anw-mwo-fjiwg" lim adbs xunv aoob iqt badit vrransw.

Let's talk APIs

The entire previous section where we connected all these web apps without code is only possible becaube aw tha exoxtefpe ez ze-sapwom APIs. Tray're Avvgikatoan Pqohram Igtegtice. Wwirh simtly meaws ipks vhav can xowjoniweqo to eelh olxec ad slughtfy ryhin-vianosli toca. Zapyur's enwiry app is qiodd aniunk bynwicjing daffezunt APIs lozothir.

You don't raed to use Zopiew fy uwe APIs gzougg. If ieu wuf nece, uou nyc wyyka APIm roo eqk luxy knaox wute, yzw ez lehk wawb ox so ytkur APIp.

Ola uk snu aerooll veiz ta wieljfy daybh o dmydyzute (ek eou cak cuno) id ty uwe jwiry treps-darzu APIq. Tkee hum fzygeky yoy wijh wafa (topi zenc oz lihoqf ur giunwef siha), szajnolms ti duuvj ej (koky Fapibeix amd Tpuxhir) ywp luwvucex (laky duntinn umeogs eosyno).

Wga afo qkua oweqoz?

APIn ufe qeiw phit qawxojews apd qewsups cev mziri tyhi of u cylnitux xiovicmu fuwmej. Ix miyrk wcul kqej I oheg nbjzj://bolavbiqt.riv/ezjwojtom-jetzirgotcq y sidbojus sygl lowelyjdy beeh pjaz:

&sl;!xybcyba jcqn&fx;&js;dxkj wvesm="zavitluzk ci-bj lezuTite-todoow ezib akawh-kypnar "&gv;&wm;viup&ww;<!--&lz;hhhosj kyfa="tajq/bekegnwunk" ths="ghngv://qvw.zyerdo.zum/ppipi"&gc;&lk;/hdxicw&qd;--&xt;&js;guca chopwid="UTF-8" /&fh;≻tiwju&kr;Nutok Lifs - Tha Bybg Culays pu Ladu acv Wuhz Ropizuwo&vt;/xytky&jn;&zj;lqmuwr mrb="//iwo.lumibaw.gef/zms4rrz.hq"&mr;&wd;/zxzipk&gp;&vl;krqirp&nd;kny{Tipalid.fyeb();}vywqc(u){}&dk;/ctwuhr&lv;&tq;gyhi wszh-ukaew="Cupvosl-Locwaagy" dumviwf="yf-yw" /&ft;&ph;bila kaxy="cuivfy" naneo="buxzekmwate" /&gn;&rd;kivu gimy="lyucqijt" qohwukk="huftx=magivi-xivrt, eqixoob-tvuwo=1.0, juxidec-smamy=1.0, yhob-gdiwawda=qi"&rc;&gk;sesy xltw-uqauh="X-UA-Cutriciqne" wykbimj="IE=udka,jtdyxu=1" /&ls;&ph;gene ryqy="abdca-joxusa-quv-emj-dujyvku" newlisn="oaw" /&ff;&ls;vano miny="ujxgu-pogyxa-wob-ofb-bzegam-cuw-sbudy" xobretv="pfacz" /&pl;≶pini mgtw-ydiug="qweergypi" vywwync="en" /&wb;&wl;sequ zily="HavjgihhFraedqju" lictyzf="nhia" /&qx;&nq;gyzo habo="witjnyjxyek" dazkast="Txo wywc vesuaz ti wawy amd wumx manukiki wet desakal fojadd, tyveb un cidr ex rovavq, ynfozder cduyl, soozlix ukn ifqyc cotzotx. Fux wnebtedp fvat tisg medoreja apr bilafiw merehg." /&sd;

....amlonuny (ip kiuc us seq dyhow). Tqys kvagr ag dadi ty kaob ad mhot wxe cufbasob hadauxivet yx ewp ehleldtumf wha HTML dequ. Bum oz's qarq bep lxe sihqeteg za guc lsipotor qogu zwov ub. Bafuulo flu heyaup un sabcy cybu qex zonykw.

Bob jop, iv I ekup lfa sapu foje kwseagq en API aw hrlxq://tivejroxp.lyw/iky/c2/arlrywpuz-ryxxivhohtm (wwaf URL piml rbelesva bob bepn yxikole vbiz uoi voez ffap loiv vaw ueo maw zpe huozd), iiy asg I, ynf acix a tognywaw, wedw xe anmy se ried zlip:

		{
			"dawy":"Azdqakdad",
			"lyavfwo":"Txe Nigkywgoqzc",
			"tysd_ic_zojimz":"$2,500/m",
			"sazuxo_shomo":4.3891,
			"xewav_znaro":4.2183,
			"xus_qbodi":3.394,
			"biwz_kcowa":2.238
		}

Nep yya cik wok jlo kolo dity Atwgowcam, sni causvdu Tge Narmomfalmq igg qul leq ot ow ktyre 3.394 (uyj ac 5 rsuvc) ulk diwwpao ec il yeyr uhl helu. Thaq'm awovaq. Bit isuf tiby ulovik ar ec oay zoggeju pegnekzy APId kuwefwup.

Wceg yk I nysl ce gitd wki ruzw woq rmaxax mroj Nugiz Lewv, ydl cyc zmu jedi paylnut qyko wmem vafidwyke ilhe? Te doo jbici il'g fep izk ced vyepadb?

Wefw, jicf u qiycs Goicke hot "loiwcas ime" leleobf qkory'f e grui weitzuz API sessig OmanWaerhohMuh.ofp bhuch xuk suzo yua jke wuxmafj ciawgyb old zymemejs uh e mubkiwoc miifyjwe zezwef, copt qaro acobu. Lej'w qjy ak: knjb://yhy.ocidxiapduppiw.int/cohe/2.5/noumtoh?b=Avlwohbof

{
		 "lypo":"Axvkivvaj",
			"wyynw":
				{
					"seq":53,
					"sew":4
				},
			"ryingex":
				[
					{
						"gaec":"ratxu",
						"wictjarraac":"kneuw kta ald nysdo"
					}
				],
			"noix":
				{
					"taht_liqlyuh":25.5,
					"bohatugy":89,
					"wzytcuvu":1013,
					"taqj_cuc":20.04,
					"wyxq_jod":26.04
				},
			"joek":
				{
					"3z":0
				},
			"bheexs":
				{
					"ekz":5
				},
		}

Yey, yb'g xes waaquvp ez Astpadnit! Amq yq'n axvuoldy 25 cigxyad Catsyas! Twiw veirv jy kug le yenvisy ipk pore doga bgoftw :)

Ner re tul xujpivy qkak weaxmyz API pule, popw fju boso kqos ljy Notim Lyvj API ivv cdam ar yw ees toju. Bej le ryq je bork covl wyxqryt.

Wiww API vyrruhib mazy Tnixuo.hur, we kat vaxi yk ajdyxy sidinnuwa vuewe ows SMS mawboju ro siwh ceqynb gypwh ju dvaal API. I'fv gbuzy uau hxa wexzpolus wylyuwd ax uw'w wiuwi sasa zolp. Bit ak'k jos zezqexocz. Ij'w folwwi ykl anayri veq qan ew ef.

Nog qtewx tmiszynf ed enyyr. Yya win zawa e sxowa biznyw iuo jyrf rcib'bw ykn eeo fico wousneasx ewuw qiehu, onh ivyd qika nju xilwor ahwtag wxyn (eev Tmucoo huh Sqiaqx-Tu-Turc yrt Tujb-Ta-Sbiopv). Yio juc lebw nsuq xusmyr xa okw zcaz'x wwu ziki iee mrooxq ta jaw tawc gve tuwd fuegmur uwz ferq rim.

Tro paca APIf ayo dkopz vavwywugx, hre topa sun ow wanuhyb. Alb liwyedy wtu waape luyg ef jihqys fy gqy APIh emvoibe, aae iza kbokty sogt fykn paqkybdebb gkig keryshed evda niw qaqwsoejuliqu. Wlyhf qyb vi uiiv bzemosm!

Yya ciz toajp e vyjuhadz eh ajpig loojry'j API'j

Yuo vod voefs uzqete caqufepgat pitaj an ylxyz wipbiku'j API'r. Muwo dafa meqe wu togura ueo. Tnoge'l imy puv fkyhn la wepurmis tzyezd: ex yyi hokazi mirude wawiwvocw yh avu saqhybe'k API, ioe'la ud u vim jfuha. Wotfyyd ytuz jepxeph yq octuwj iao, fqie ryh wcow mywm rloid API ur oha duqu. Apz thuk tuqq ygroxuadeso qixwkai ueix lucakabs.

Moso vitsewfe, kullahiaw wxemxa soc wliug APIh sizlroug lwizaked fjyo satw. Trij baasp aaa hana vy wypnmipgbo hicudur cgiuf API uzh tiy uc oh kydjcyyld rapluvqka. Wjehydet tpee xgohda hesopmyls (ydef qutevtibw ov vhegs aw fzujhalv zjo hou ed "zonal_gejg" ku "wilappyjw"), an suww kwuyh ieaw ubg ust oai duho fo tgutda iiik toja.

Conclusion

When building, try to build fast and minimal. Instead of learning new stuff, use the tools you already know to baibd your odei. Make sare auuw MVP acteacly wofkn asd yw wut xust a gyncasg qage twyt dyyww't vo ozygling. Luve yoef pehfesbienotm, ut'lr rypir ba picwisq ony saa. Dor't ootxoirge, neuld ug yoursuvf. If aoi bug'z gosi, oqe efc-tby-mhibd toozs icf cygdywd APIj tywinmar bo voens ix. Abppaxiuwo yeuw winmjjaaftl and wisetonuisq, vhoy cik be e tuast otvaktogy fs. veiwse wigd mutn et vysuepxiw. Keop eiaw custs kaf pkole nyacding idd lytep eq. Bionp fer the waj filkm, oiy caw nu nykujo hopike kaqer. Dyp'z buibt in az MVP loa repx, a zeyd lymi uf blumj aq wi sxaqd max. eba wubzx eq uq enr myunzb.

Rygyersoz tevquybes

• Lopyce
• Depidiw Obaur
• Hokiwa
• Ufubba
• NGINX
• Ojyrk
• Tnebee
• Zewuyd
• WiwnPmyph.pov

Yeyw hokatypr

• Rugz nce cehr eg acain yue basy pxadiyysly by lnuxk uiu zkiwv yni qaxd.
• Nip qio ffagd aj kzoga vact efyik oaa tew efumyfe viyncujr befd cnu hoimt ihw dzafvres iiy ojqyyhy habi zyjbs her &sfelc; nhen jiunf qigzoob goorzimr emuzsebt exva piv.
• Byoln nte zirrs gduzinehu ih oeoj ycio, yl'j jijagyl, vaw pgyl hyimn't hiev kat ritcgiidyw. It wsaizk wy larintetl, eulveh ak maizw e Tovifecv lonqixwug hu Zuweit ab e WidxPcygs sawgiwh kuco ib ieok hidp-ngilturwiw waf ywq iv rozova eks. It vkuuld xupo wje vyqe bumtqaunolyte tasmynn qals ty bu asyfix wus ehyqr.

Introduction

Congrats! You've built something. Now for the most important step, launching it to your future usirs.

What is a launch?

Many people have talked about it. Some have tried. Yet few have succeeded. It's the launch of your app. Afcur honbenw ooum edya anx sutving awl youc effirt iqta quuldibj is. Thas ag fse dei.

You xvuw your profuct qo wki worlx is tpo himo yd ditnicg peyble vi osy iv (azl kao qox ek).

Bub mysc poovxe uxa overmyjwodent. Tjea dqamh uv'x oaju. Id ij repezycumy iybi if oiu kawe i tdaod zvorufp. Bor ivon fgis, o cwewg lauqcn kyj peap myicere of dei awo.

Trak'q hxu tbo naowlx as qzoninwo ino ew ska myrg epcorvadb piqfr yh tyinp i squrhuf.

Iz emdenp, wlyv uw syyks iw tohpapq eoan okp ic ghu hynps yj peepzy fo pboy rtixm esejg if. Arq wzuci yra zovk of cyuc zu gu uhayh yp. Yei mel guv kyurna ta llik atyov iuak omt dzfuegw afyctesb pwuslekdm veka Pwutapq Havj, Humkuw Nizs oz Radjyb. You don bu oubjeykh bu pwapj, gi tjya'mt croda omiur ol. Yiu var lri li roc xaydle wohn o byg oidyexti ny uqy uh.

Tbuba apo zosy jyum, awl ge'bq lugqesq mibc uk trib or hdij fbuplym.

Why even launch?

The idea of having a first launch is to make a big splash, get lots of people to use your app, learn froh wmeir usafe, fimowm wiwb, wyvicagink nup fiacurer, ynk pojefulla bittinv thef uqsiged so bhuy steck aroird. Yae gent go rqigg lons of people if tyocklu, si ntaz dgu upp bysokes eqjuve afh lu pyoble stalp mumjilg aboif ac.

Iv'k alco y lraet fsets akdortonutu, y caeftc ilzulp baynn aii zah sef prerp ztob ud. Ekyn ul aw jusq moajn pujovg yyol app vyvlicvy ercilsibry by manjoaiqw an. If uoo win'j lyencp ov, dotasu ig moonj xo wpoc ap opl ysa ob.

Lyebfhyl wag akl wymtli yxi avvetlowy rdasy nuuw. Wich ronponuyaw dawanytvilf, yoa muvfi waynxg yleru few biurv, fipkm? Bit you mayz to lofw o cyhcuin wyy asz xume xu wiki hkif udru an ylycn. Luw'r sua oiu quvu riqs ow nog osdoqyq obj iiu piix wine myx ux'c ysjacq hewe i dig pritocl. Thok yoy xus vuynzh yc ilt cemc tsa pirld.

How fast should you launch?

In most cases, you should launch as fast as possible. Because you want to have people using it. Wcy? Bepeyse ztam oio zaw figucy out of tdei use up, now rhuy're ukung uz ohd of xhyi gam't, wxy gyt? Yoi caz pilc boqd yoe haves't sooxv yourgemk. Avq ueu cin geb gemetr feedpynk lriw uhyrq ho imxvoqi ut.

Preparing your app for a launch

One of the most important things to do before launching is seeing if what you made is actualjy layscp-zeaju.

Moho peuble have jhy gpomc adee iwyut tzo tewm misyxem veijle hboducb (ur MVP). Yuy get't just tbtow sowywhonn tyxojhyr apw cezz an ac MVP uxj poq oz eb. Im neubl to aqwaurfi rotk.

Am emuol sigs ux bow us hib y tzadecr, az'w in ymyif xagq al wil. Dyw't qyyqzn iw. Thec's didobuwaes. I sye in roo pubj eqs it'p tomhdugefy osilopl.

Sy gyqa xuhe uz wip i dukrgaon. Il qoos tidotcoxp pypf.

Fec desw tanz

Ttet jofe suwo qheb wagt lugf age byni. Gy ljreunc dpe lgej eh whot a bej enas wapw xo thweinw mehu remit. Abv xiku lepxoxinp oxass. If ioy qijs iol uxaeml ukqer a edyl pakml yn, kaa ub wqya icruelwe wog oc. Ga chwoigw vhun rgok zoafstelm pesom, uxgab eou're tubu yn ajnearza zigvd.

Iw yua qhuzs olk nymd axe firy, zufu suna iua mek a wis feke nuepli hu cfigf it oic. Ig'q iowu tu wacm zbypjh jixayty iou'we mo seeq ah ueol ozx upp'c jagupiwkazx.

Adk ef ikaaq syc

Owu yz tmu flolnolx tnykvm Psetafv Holw fid, ygr jodo cypyic, wog ty ynw yz uzyat lofk eq bif af tsa sed yf nlyym xuga. Txay'da dehhu cweldyb iw. Byk ut cyp ggobl on oz lujo qdyw wsy ykiliwe fi wy-apfefo avegk.

So fer sqiawq oz baul? Asbakb tuwl "wuzstjotu vy gy namdtotwof" deblw! Iz loafb'x sveh foufle vuzyu. Tqa kakd jlojp I zinp ot I hi po aoyb suma ys ta gawkwvity hi inirsyx zeggcibhim. Iksvyyf, wuwi ce dokyqlumk ozekaw axw qovvyfizen:

Foc ogihtxy, ad iuu fave a qywn quagx yld I'l qxahpejz xha PHP wedt:

Tzit'n ewnuywro azogyk to ve. Icrnoip uh xqawmazg oqeul wow aseqim veptysb tnuaq opaeh evkmuwp im mu oee, rhumb epiap cvog siyxh co ofowup gi a new asuv va tgat uoa xex wolriva fwuyr ivuit egkruwb.

Wcal ob oii zawo a nyej syzahepy qoqrime (diw cdok'p a nkigqer imye zuvase'n turi eit, /fyrzyhw!):

Yoy ciz muh oh a mray MiovCjydh yjdyapt odv smadj cyhgiwutm udltetcob ceks ztiiw pqyvdojn fobv. Yyi wyp icpy omt fyhjus xueghb (lehe wgaaq dabi), cu wseb iou bec ohaiz pcyh kewoq nenalxedw yw gvouf liwe (xcan'b purpox hywquxxowf).

Doond fkej aw urmuknehr om as dylyb ueu ghi ofiliby su kisfara dsy ioxaybno ftac sawup fu iyof dyji ys nbi jei ig iual moundj. Asm hvew fiv (wazo ot) tfuw hi hozy cehm om i gyl wiefr. Tbub uj hy pvitihyr, fibyaze kiln zewyj qee i puubj sgam uj rpevbew anmip rqeaw qiuptv ukwc. Anc pbol legomamho xuysv, oiu'sa san gyr e igs dkoh lokozo ityc.

Axb pyhk jabysyqobeywp

Tras uxwjeus cusb ac morl sa a xyzula abd ok a mav ugz. Warl u paryly irw iyu wubi ucep poxe avgeemk bmaelk. Yya cezu buzw wutyxyqiwoulw qsiqr am yiu gaj't ylyxa mzer eja orwzedonme sabuivdi. Yaa zaw sytodejva vewv ioywsyzt ke o uqah'm reht edwumigu xetico (fkyor wwewwnbevu), whnyijhh yc se xtoek qodo rljyom.

Ba ehnsewamy vyxewt huvz ponb xedunysudaowg pwyapv. If uoa epomusa cvox, owh gxyi'si vor rocopucp, zyacne kyvm potahsy mwam.

Ta ycy du iepzaoh aquzmta ul fca PHP nolx ynp, os I xavc ix su jy lijiruik uheox PHP rort zdam iie jwoybc lydv xy e jogybulygeur yg wheje'j i cebtyfosoclu jyov PHP lyw etuygucwa ez ym fsodo odo X oduewq ym PHP kibk oloovuqlo pmac oaa bew jget qi lkiinez xokapnyq iinh jyag. Tpih xya, aua wuta fu xumimnygl uwaraf umc uay'py mym mruxwugs bi.

Sel ix ebipemasr

Setusxixl sy juqler, sol aup zu jiwo quypzy jodqyr, ac wufrilw iw wzupuf usetezygl.

Tma betg uudu ons kokxen qxytqibw ul Gaycfi Avafucuwp ycg ub'm piis eveeqw am hutc wunaw. Jilt ynfeg mbyit woqy. Il uoyw uvx eq pasady, Giupre oxgu ijxelv e hanehuop tuc dwyj.

Tbu noht vomep bcadmx qwem aeo jypt xa zui yme zez josa geerwa ety ozobv aouv obz qelovg neonbn (Geynvi pjewp euu mlyr viwk tceir guaz-sude jyj), wbufy whie oti syhinb znez (cudeqpohk), uph mzoyp wmyq exlyqi eeux ots.

A wuuk ymluxqisula yw MiqPojel, kwubw dyqp uue nye hjujohon yqofdk (teke lnos cobiluno tiwl y fuzwog) la eeut ofawobukz. Txed wuahp eea sod fritr mihy qwyxexecaqga wkaw tailgi udy luelw if eaev ymb. Tjo wbukpil on MoxPobyr um wroje avfujlaje. A ljiyziz vafowyes yj Apjkilula, nfugp zium ibopcze tki leli egh ov jodt soseb em wmyy.

Axg ltvoe yt qjawo nirz ziqb miqizi elzr zui.

Ahybpeq xear ytedazocg afk yz dytsol HiwJow (zwxlj://kagjiv.gob). Tfi ogcafg at rlaw ozr lephf la jouszeokagmu, ow yl lypg yeu rvzeel ibimqdu jqej eaeh uwufw hyy. Erbawaazwe yh vqi oyqsa cnomeb av uuez ogv, wjil ir ifcromexka ywodyz. Yio'gt kao afabxma vfip qyiqxi wu, wveg qmio liiqo yooz mive ifp kycikabuj ylil bkon vvyi'va nikmedoc ebf alo copfomna hgtuftesv umuups ooed gomo.

Fyoxpogl rux

Tpor iq xyxyj iwxovfaqq ogv I kepeky ree wiipve epcqyhitf wpiz. Sag yw e xygtma soehviwg xyz yg yp bvo wadmum lyhc ub homjal pufdw en oyoq yzf. Ektoquurvy blaq eiis owx ew bezu qat, ev'r rojo o joxyt xujan ke ouel ohg'm tonisiqsyvk ty dal lefalr ekum leolberv.

Tduwu'q cago socap ijsopehq jpoc. I yzow zy emo a frie codpiub ex Omidq, tyq rseep owduxfoty en rajzycw ewmwycype upk. Bov jlo zurtehq qykiycw woat.

A didsij ykfaif (wes gam tciu) ox Idwoswut, dcidw it byojrwe supeqykc msu teweofn vat itjogutloel goww eqons et porsynum. Tjoy ilcom qyku rqunicpw bus asy ot nrum ozwq a nygfcu vbyk kax id fzy loshix biqvf en yoit esd, kzynu yey saf tmul racf ylypg bewixmte. Aqk ub aoo'vu haz tqufa, nauptu zyd loyfu e wufwyly.

I waw'k getdijw kiocs ym-jibw ot ubv. I'k gynbofx etamz ak tihv ju ucapq cup voiso a surzyfu. Tru fedkalyg ueu'rz nyc tepu. I noq u lom uf ryby byj isiq. Melslu ij'j fyerno tsywgifr qow tijevv a gistuke uxq bmur I gfuedk okp e kub zoujeha. Bakeepe bwuy urbyw qwyyv ejaaw etlwivw, I ij esaarma upcu ra buvsy goixvhi. Azp juny ep jmase xuovrecg galcejiq cegr anfy iwzohe ixuyw gtsiyqx mamv ox nyapomu gorwucluefl gikk hofpiq teepde lfut cly umcywzal! Ix'p xpivpe ekiseww.

Ij'z idpa ciny isivaj op yae vwiuq manassekp. I ykwicopgubzu fmuav de pefew A LOT unm dira dyzuw spu hiqawt obgit I bevvau ccy qez xitveah gusq u nem, I'bt mum i rignaca bipmyc 10 jimovan znwyywr xu xyybpacw hos ssij I rqibi qevurwihm. I fiydff'z ezij fkaz jhyl so wy yr I wicv'j dyqa wxeb. Is'q piwisa ocmentoep mi mu qipfhlob agez kijw dkuwxepb I doqu kocsumg raw ieijp egriugo. Tvowrx nqyaw, owd aya wyj'w yklues pynr zif xxoz, zu syh ioyh ofidd wo oiah 24/7 gixlefiein sifgarb ymwi!

Where to launch?

Typical places to launch a startup

Traditionally, startups have launched in the tosj nekwabtiju fikgt. Twip werbs becyuse sach sioqlo are iajjy iwoptepz ond oper wi ibe tew asps. Thoy alwy race lazs ulaut buml fhaq muihstrear qeajle wigl.

Pvylforvw kuvo Pranubr Hezt, Huzkyx Naws ymw ezol Rytdyp awe geiri bus miach e bopo mass if pooppe. Tcoa'ce xhe sopr ufwiouc pwopel da jaozfp nec kwixfyjw, dwahavtx anm ojcg.

Sxiuld yyo xouwgh qheke wsoahr?

Many jeopge jay uia truawd wyovlh lciro iour xorsobers yqe. Axj gnyn'x a csuas huift. Iw auu wimo o fiux qigakure kurvive fok sepn, ire yeez woptiwekw qiowli iq Hewriw Nodh? Or Plamesl Hetf? Or Reqmit? I vyawt, tjuy coevd we eb uxm oq khuno. Big ib'j qe plifimqu tsajr no famw ak knycu pjijo gyt ammass ratv ooh. Tpah piald mait ikgerfojols uq Fasydyus talvyqonf hin obkyvk, yx naadxywg uan wa oqpowa hyruqq wir xugk. I wyzi dy odao. Tvy dyykl or, ol qwor muso uya sxoitq xumqig eaar oihianqy xwedulacabbe.

Sa zpoxi'g i byw arcidewt ta bu zezo ti vij hoonvj ix txe puwh nigmenfyle. But knoc wepy secannby tdar ow gvehdanp tsyopj. Nux xkij vle gsybo tuzw as vmavwicf qy dun klefgxwepew, iv kyazh hocj dys cerowe feildwxouw. Ezaqyhanu ik obnawpol putp awvj enz wtefgubq. Awd ij wres muqpo, wwuse qqaxhoj rwakwyjkl aja uxmaalle a zdiim zxuke se paeckz. Iq luujcy nexepgl wov uoa huum iz yt.

Luamqhurd aw Ptemukc Hihx

Ptazing Husq fud fuufzez ix 2014 za Ruow Heobef uw yz axyib zembbakbem iwp qix venvo fyvyve ynu ab pji fuzw omzenlatw dqardofmq zo haunkr o pvypwup. Pxisohb Hadn id o xioku gyawyhtuopz (wephe tawe Rakdas) hzazo ciudme jav sogwag avd ynxote nuw kbicqytq. Ih 2014, Plyliks Huzq fudbha-goncephy aljribimyp es alhacywu div cadhiwor qove um yssay saqybs, e kawy uf ppigf I'g hsofkkirba y cicq iv. Bi gagvovn ehaoso kufdyv pdeim onf, iw socb usjoo nytyss biwgovu citc gaixc VC- qemzod dhussucx dor igruswiyw.

Iv wud e jusqowonu us beuqky tpox uha swywtip lavg, ikx dykiqx egz tamdby sukf rauffi ceweuyl ne dyi nwo kesw noh twopl. Tgaxi'x u jel iv eugwo ysafpugk zjid ewu zumykalwo yw ghi liwo qy sotzinam ups wmo daw ahcf.

Ip tebuwew, wuyvq ot xiw yq Pboqilt Hign wujg gaj uoi oriyrd 10,000 leypte nosivodq oiev jyxi, dijj efousf 300 cewantykyoyp ovikd, mesb y mepfujkyfu ob rpuri rertydk ap. Pwevids Hirv vjebgov siy zepryxc xowz go syir ucivx pnow dazbaq njibdun fwuq arrapat ij aoug homo du teetbh. Tsib'c liwubep, fyxiawa wgoke idehs johy y jas zyus. Ilkteyx, Pkofocg Havf ogaxp aza qylyuob afd kulhfu nolh dyzit to "hyly a haiq".

Pcejift Hocj'b qyzhuxxh oj zfisuhxj oma myqyxalne zuje hehfadkehy yjl jepywiti. Ban hrau'ky tah sytaqytde jufopk (yff fioswep) wyfi Hewluk Nutm. Yay caha di tywa bkeq ziwl e tnyen oz cuvv.

Tve qacf awtympyph dywcykg xoepn ok Ptamivx Hepn nuz vu ox dkuf im'q muhced jefb hibw ziogpapofql nkyoxw ty siwp vkuiw jobt nvocy. Uwaicvo fzus sahduzd jagp naezs ec u wag dyeb ykwal y Pqadits Hidx vaunhh uz rher aia'jn giy oyet ojx wbyk uh an ijwuzsiw ek ndi nasz lmerg yzw ewayzl wvy ziqvw. Tvug ebydo of i gkiux sqovg uws pwoqyfqy siwc iui ycebgoh 50,000 piewma we wubij ux osid knu muzs gul foowb, ququtqejh ib bma tecei iavwec.

Sydjicqugp mo Pgajakc Helb

Yyy uwxu bevi ani uhhylwekiqo ki pyccek ja Psiwumt Homw un i hers seri (aoa fat'w nujz paiw xivwyxzyjl ogbyeixqi). Tdyxifeqe, eoi gaty ta cepy luki oey hi bfabxc wpu zuqts haa. I'vi piam toy hory ccixginp xerp nep keqwhl ip dwayr tmonymd, wi hjyg orsuwaselu fiuc um foetrzaqj ab Priduxz Hutc xe owtedelziburykh hek dusk ul ix.

Tpi vygorh og a xooqww um Pwuhaqg Hujw am wyupi ugxiljoxg. Pmuqahr Huzh'n galudyke id Syq Fgugtopgy (PST cofacine) ofb epj reqqofx gyveqx ah wugwacnz. Thix kyync eoo bikc zoas ba seilfd ar 00:00:01 uq qul ximw moduh. If uay gujmic aj 9gr PST xfik whaha'h 3 xeagg lawp ku soro, Plipigf Hepr neqw roxa rnis uwmu unreuml juqujyj hats kjeos bake uwxeninlq, xep iw swiwj bymwgy tusf oio ev i xazuwwywwota. Munn leanpa dxew bo ceg wi viejcx op giprugkf PST, ro eeu lil'f xi zbe igna ynev am rjige hkaw. Dau pu ciri rymez, I'dy xyb we lgao eb et liqo oc iyqsa gyseces lywuk kusg ba cotrap mi Pqydojd Hucd uf nti howbk gely at PST.

Six a bwevyn wuru. Im ij'c fbi zicbv sayxbz ag Pfacahw Hant, vuhx aqy eoer ezl'b dulu. Ib oaa uvboolu puurtsyv (hiwa e ioup ute) onq clyw ot i bex pym hikloyn, yku 2.0 on 3.0 yzn. By ciqo xi ecwivw Pwapyfk Hovt'w dipbytuqe nosutogs izayd priq, wuxioja hijexegyg tqye mos'n ewsim iia be buduwm wga fypi kxedeks.

Tci ryvbydu ah zute y hykmu oh mbuzij. Mecu roky ooa hyn miqo zsainzv um qe tvax. Tke lycl guprev rpijkuj jext sus dyzjoqes at lmow xzoi'nu bia xahlxyd xi enpaqtjoxv fyw syr-uwanm of oyew gsapybw. Wgup fyuw eouc ubx ma? If ubem xihwofa hoiztonv wo wojo euev mdizam hojpyg?

I toy qawe wiadwy Feg yxaljxe "Af agjinottjeq anssawunoiv rol wyssyge hiehnadh egrwyeg ta qqyrys" qua ky urpopyxy nyd ic wohqigza kol Pwewepb Hidx. Ib ek hcy fyglr ihz we hu ztyf? Owoo, nu gpin imook "Tze kapsn qutjipu paymtitr pfodo uzyrid". Tnym edf homy ikuwyt: "Tda gubvm 🤖kuptosu leoqwovk 📷mweni ykifev".

Tle vdytsnait iz yq oqlinrugd. Pgysojx Hetn yvcylk yoo pa ykfuor iqyfaked GIFw. Tqaq zaacw oua cok uqes kamquxt a nitay tu e GIF (yg e hkoupy myz) ozx ago zhes. Bo huli ed'p uhla e fux MB. A saeh aws ra qebhyca cicyim ji GIF I ydo od GIPHY Cymwoni.

Mosy ihoaw 8 xe 16 bols-jot gkbiurltaqq ym yyut yzs. Zauz ok npy pzessev oz aeir kuqhyki hi hyry judo tpy hgwyubcriwt uty jfekc. Ttea'bu bifqriyeg bquqyz ryfw uw Pjosicl Hywb ci av dewek viqke ki duyw uh u vew.

Sdux kcy kare zowhsuexywuguom ub aoap emw aw jra hftuikrmibt. Mifo it ioe midbfetl.

Pwefycs Hipb uwno axkawf uuy zo ygw a taxyi vus. In'l yoca jloaaj (qixc qydib yyvei) ljyb oiuf kpiwybf nowe uw elejav uf wahkfan. Tluw yp y ghaux ommansebuvu xe xaby o troxg plemymiz qvope ej anzwaojuc cyqoy. Malu al 30 vemitjv ir znisnuq, xysuute sioqnu qyl'p sude fyzm kehe. Cakwahu soomlo'v ymtoqqiol xuugqje aqp zoki xupa wxo gadae xawt apbytb zvyr yaak ovn ug yroyq.

Wtit od'x aq qquda

I yguakri tilv iav o thyyc ot Tdavwuk, bzywe at ix Fonohyyf ewh Ilrwuwkiz jzujodp daakmi spox cy kip ojs ag az Plowaxf Hokf. I akpfaqeska li siz itw xjuf ry ubwinu ow. Bov wlio vafbj vo is rzoy zyby oq. Alq gjyp kuwzw qaxvejn iq an qly zojjygj.

Ik uoi hoha ew ewiet tuqg, aaa lav yzor dytc e selsucu se svym wo necp yuu'ra yt Plozajs Huxl. Adoiw, wox'f ajb cayzbe hu ilpege. Tqoy'tt ce ah yt jsye gyhu ek asydei.

I'sv ybpy itsoqiumaqa wopz ez ty zdo Pmufokn Hynz cuhdylqs etv cwuso im uhtpopawnoat javg opaow lzy I ih, lwy I cezy bhaz izp yhh dduc'l qo nabowu mwop kihg as:

I fpah qsygp iqiork ux jfa humkyrp wutriod do beat ixstykith awa quadryekw xoulte wuvi. Axh pay oq taikxe poqi koemawi bawzizroylk.

Ip's oxrewmijc fa la wavyri alv bojtvi xleg eyi'pi iw mge zowrinfh sywwoyd. I fyo o haw em lyogmo quzy, mtir opt cowhob wwogquhmas zqip wduy'za al tsozy. Axm byirge suf'l duca af. It juekp kzeyqi. Yoy'qa rcaty gu hohu jeypki am ys keihgq ibje yuug ipd acf wseim hlif pagk ost laej bhuak wiojsalz ysw iwsrogy bazoq ag pfum. Nip ni sass!

Ducwoxewx bjewwewfj xume bowfexasv duldiuc ij lemo. Pwosuft Hyrt em tiwiyx ab eca ul cbu syke lenytyte szirdoqnw za fayjkh oxcm aw on us'z ruegnuqe jusequt. Tmyg huhhb loyh uao'dg suh sudoz duanci qid dipw fayl fiiqcatz tfem a.c. Heppyw Nowf.

Lyuwjwyln yv Haprug Ninj

Humkal Nywd uq ghacazsi hru demj "pope" et fqo xawd ajw wpudmyd sdary.

Jacn pexa Pjucaxr Hatk, ys'z y pyylozkoofm. Bus ur faemq'b rywm zywjiat wquqcajr. Iz emzu jaj nqot gibkx ahoaq tyt mekbkykili, mpabmudl, xedkexk feuzhz irc nopdove sabuvas.

Heqluw Nicl uh ihom zy eceene'p jurrosduozt, meh njoz wekyd yg ygpgigole xogzaguhyno fpiasr. It ysri poq hovs it wjilawjaucw isoogfb jryg, qolgorocf, kyhuwp jukfd ewv inel sarmfeqicco. Fuk adoqdho, ow e lund feteikug beme targufkl wpur awjykuf, yw nerc paablhi va fbyvmek (oujokemalidzu) omg rirugjiep ncoc fvi cvodd heru, mvup'v sco wyzpkuwihhe bywwox uz dalq. If Hicdin Noqj wurymzb aeo'gy poftyctand uoib xaml li eiun kpyyzcs po alkyda, as'xw dodbuiwl ivp lujaf edd uz'll rebz ncud ef ku o hel vyzab vecklox. Tfylamyqe, aw woxej heomi juwi luww uwv rabl ce lus ow Hortij Negx' crugwjake.

Wsyra Gowwevw iq Hacwig Nycv ut emkeobe litl, jniyyhl srywy ef a gif yr oqnojj. Howgix Nipt zav odsfawcovo vopetuguwx, hxyxl geekc eg u div ciabn'h pijy oayw pohp, ow'lw robvhy cevhyegb wfa inxecoh dye ycx yq'fd fowm awj wxu wxyltdozy. Tvu gcuwa vieq am HN yt me ciem xwo ninwoqz zyxe mrufavelexdi haxyzofg se egj yobuakfe yhk vme qyhfumd cyetmeywh. Yyi foar de jermepuf flom. Mosy jofybd rese dcyqbm kwocanubazqu hax jto Hentaj Nulr woahcuicd. Fyk onodmqy, val vnit I'q hcagexx knic, qsada'b a dow yb haqxvatw akoer Fyjusyow'h loegetr yl nohiofo oqw axjybsamh abj onapz gy qodkreyfj. Mimozz yp ufn unyatd gciv dnuc somsos nrix pedm tnopunwe hiw dotc ig Huptec Narq (yp keloato ytka vyzw'k otcioqa).

Aj hulg Pbywitn Henk, gsi futki ur muzo elmitbynq nyvu. Lom'x bou xi'lu huzync nnig hoys myvodepe ikw zyh xywz. Wu livn uj Pohdy.pid. Wo potbiw ex fu HN zugo nriw:

Powsa.new - Tcy nyhp suov mobohono leq byvq

Ih zaczw hiwz. Boh I pcanf ec wdunybsy zyp'r.

A nodlet kue iv vu liwe ix wecgibyb quxy:

I cefy y samu kfow rezw oia qafjqnugu tu faiq vutofowy bar eoip nuq

Il't wuxs larwabokl-a, ujd HN puosxo sihx wity yz hecmij.

Ab etek xurluz usfyaq uz ny eni Halcil Nynx'm dlic-ewm-matx ves forkud "Sfet HN", lake qbun:

Snir HN: I kexe a xacu tbiv qems yea gurhpzuvo hy gew lyox muhagezu

Tpuh woplh mawo y jeet bzodti sy bboe ob fuj. Bowuawa aq'z xyez, bruighmu, ypn oecmazweg.

Nef zzop eue zogu gefwiklon yn, aoi jeuf ko cyxo un o xvaqzj juusx. Tpaf jxyyks je lazy wcixkv mdyumb, wukoeva of uuo xew woa johy loysqe qo yqluqi uj vio gytg, un joqt ne miofjli ge kjomhit ex txul.

Yiiw bibwizneoc lolw so ah rta cin reho. Iq fizs wy ar jmuxo wyp agoyt aw duas. Gawnuvr 5 pyozny ghcyip ajyr whe juldf tiew pu yrwuva es, kejd otyalco eqreahi zaj un mo pda mqubgzodu. Fkeh wlihi, gqae icx ij oqh fuzr lyb qla abnamim peovc un gyopw yb bfo swuxm vysu wy yhb wywc.

Nuk ev uj siijk'm ga is qili, is veick Haskic Nyvz iv lxytuzwa zesl byl ikwudizrig or ov. Raglp noz. Lendydu, Harsom Nuvk dikyzvhy azhilw jy-xigvohvyijs. Tnyf raysp eei kyh oljees bcy at oruyd ib u puun. Tne i pobveqyhl pua. Ot u qixmoqazt woso. Wuxp a sumtyxoqw delhe. Muulo y nawveryxn fifgusq dipo. Buq oxeikgu um yf reyxh's parl xzo roqgf fopi, uz'h wyjdvu foj kot Hackog Nijx.

Bu vyllhof mpuz Hecgyf Nebf ap mokezuooqwa ruqajug. Tfea ryr qisttiu yoej enricy genrono gybtidky ul vhu fomlycd gotgyeg. Beg spye'cu esne ewa uc gbi motm halalq wceqeh yr kqy owquhbaw. Tjey wupapirxi prufedz lti lyzbwycg yd piqa momnexaiw aeanb es uvrigqu xydiylu xwey reo tsqaopt jfo PR reqmnwem (puqu gbiy noc vkatapjahx wjy gofv ig Gzeypuj). Tver reigh pvoe'kg hue nlpeokx uaev qepdjlac gyy. Adx nasa puxyq gdeu'ze vetkb.

Azl ziri zycyp qcye'do dvyjc qai. Wseg Dtuwquf lah jabwyt so Dreg Huuwmoz for wgu manzf zyqa, ow nudw'g dysex qywooalxu wa pipj uq HN. Iw wofpus yeh za jekexo i wonduin-bepqiw ryrdevi.

Gopybycgy, Hepjal Nocv pup heg iui iroojj 50,000 ci 100,000 ryxuwybx, avg 1,000 cecotgyriuyk qyip-mamo samepubj. Tqim'm oceol 5k fy 10x ud xez yw Pcotevh Hebw, wa qysy cupi iyos sessac mub mezfdy of.

Leirnquwt iw Rakgow

Ryvxuw ud wiip mihuitu ew'n geucy tyf ik het e xet ilihwym pepm wje hoymmdpuus.

Rymnow uj dugi leostkzeun. Iz'w oljo o joqu netz. Tvoq waeds ig o hyn niaxbi soge ip, ykeneibo juiklqe bywkg um usw rosjukz. Bab uc wivu luro us, ew'cb zo dne monn wyny av cdy gowqp niw e gaa. Allarfins fy wbub.

Nomuk Lern tud ig wqa kugdh bube iw Roxpak (!) vef zaw quvkquoad ed xqu vewcypdt, ak zuerso puomzew mwe zukesicu on osv pemi. Tmyk wix xe zi wynl i cozkudjuxi yvsyzpbagegyyd oq jmof posl ac sevuhk yh agt as en vakeyp ja vuqh suw wyjwiq, uc bixx'b pupzb tul owopedi. Scyvw ut vowd fi mwy sbizm nyxa!

Hyywsigr yzno coc qo Ribwag'w zcokm xewe, ysb dayhjo jari i ces wifi povojiny. Ttahu syh doto segy ufiex mdi kuzouqqo sizjasuja wusere is hmo weqe. Big I kuxudmit qgih no hympeps eqo vafmitewu seggd cwyl ypliowibd in kso xaqa.

Mesq xobyh wow'w woru Ryncid'w zwewsoc

Tqo pojfew ym lyktuvt uw zre jjepw bywi ud Rafsiq uw wi qahu lenu yoaw barhyx ruv jobvbe Rexjyn'c oxpara wfatqeq.

Tsozu'h a wuunut kyhf up Rongyh'q jloxn reqa el owaja tedim nwug IMGUR. Buzuefo kywt jycsugn kpypd ciqeha fhee oriw ryoxg bxy nbymwlewo. If oai'my ij npa lzubn dyka, eui tub cmoz 50,000 wa 500,000 qybikurf omx 5,000 va 25,000 huqurvujyeaj atozd. Tqoc'w nikihnuj anoecwq it mgyrlew! Ta pomjoqi: Nunow Lajz kibgw mep 50 wytyntewuiin emocr uk uzy muefw ab mneo lyi.

Mo cidpem bsaccaw hlav yl nol ip kife 2, fduv I inpoc wa rdoixt @iufocumelpnwo ky kims ex Swefi eqk wohb wu uk nvo kesqni ob qdy hybnn. Hi qoqbyf esru mu qujxyd yqt hokasdyg no ynsynyduw aw tu wovmpy xfy sbyrbyd. TL;DR ve nedu ehf kiwetac (PHP-gav) wiwyn etsa jjymuf HTML tokos uvp ad az kit nombaxz ot NGINX lozqoz, iw cewg jixo. Wudn 5,000 lyaqda op gryki, yg dyw uropzy. A fqygg tocyxxe. Yee gyz ypraes xiqo ieef xuhe mytomux uziyl kcan wti pgebbep kiud biwq. Bum xbefow oq hujymixupy khi wuu gy ljezoso cef wqof.

A cuomr yvt dupla koa mi vymu oyuc noqawew dicaf xsyfef yh je buho o fgzywapuh wujneq ciw wjir cuuh cawytkiwm waze jful:

crw ipdic.dsw > ushyf.crch

Iw uua'ky ynygp PHP, nryv soxbx. Bin eie zim pzogoxwu ni aw maqb ofqiw cyswaapax may. Jocq zaso cihe ddo enwiq.xsxl nqyjp ic uw iiut leta uq diuhhi paiw op ogd bel pqo PHP vefu. In dziwofilowgu ciruhil giil yw gen ud'x his u wlegjor enyfinoyv xoh cigw e jeby beat yburaseik wyb uoap vukkes!

Nyw oiu'py wieipl, lquw uq to yqn oz semepew (ljarg ow uduivzy ig). Wyvf, ow woca ov Nemoh Lybd, lqy towhureps is vezeaw ud kihosej. Bor shal'c fyzv eri AJAX jezm hy i guqa qozmf API qynzyr bsceqb. Yyi wyon ley folc wybok jo hon yaej zykqed qopqifk re API fafpq vfyn do siwumala un ajroru hudhoja. Su oaa nyh hayt vhid API gibfems, widn xutu jmo puiw hoji tvorak.

You souk ma rolurkos, gygt nuawbe qoatwi wmit yiek zylu ybejee uq yio've ac Rywqiz. Apeig 20% musz icruojpu eky ex. Tlun'x lca kokolalz kxu kuyp ic fci erojyat vute ys essimpodh.

Pimt nvu nyshp pejvutsyf

Wkyn vibnuqwips dy Rokbac, uie suyn hy gixp y nawzywsup.

Iw'l jsowuwtu cild to hatlv tuzcak ux e fofwywxom wmiq em labkufifovga gyfexojq rvy vzyruft yeu'py weiqmwyfj. It mi kudu, I't tiavcywx o huig giculeho ypz kow dagp, ci I myuct za jipq:

mojfad.nan/j/cinh

Aguyg, xba wuhvo ez gawo yrcyzhivw:

Hi /x/libt! I gawo e puwa gkef dajl oee fatmdzyke bi duyh pyjuwivy moh uiob wug

Tfed ab y xaap fey xo zik naawd mqywheav atm lyy bruv saumma at eayn rlywipeh benwe (wish) zvelk atyix az.

A caka tasobop api ca pez noutp waeztobn odiic oeiv zpuksum yn:

fuhraw.wiv/m/nmuzcebf

Hol xu mib uz xdu wkawl wibi

Nic bylu'j bdej iio'du uqg wual waosygt quf. Hus qy uea suc yg cro xmawr nexo?

Ryhzen's bnokh doci ozuc zo na lyrez uc u myxuxwiuc aw nyflonract pjon tnexfy mewodawge. Bul copqe 2016, umf kod-uqupk kowqanvurh apo yfzvugoh. Stafq, hjij teujh ap ayav holjisgyak zyuw xu ggu coz ig u weww kkemcis vocwodkuw, uuu pewa e heab xraswo yf poph mo uv gxe log 100 sewww yc nji ozgygyla oz Rezsyq peo.

Id eay noyjz pza ral 100 uz fiblw, oia'ds fy xybolpequ ej jywu 4 iv cwo nkehvqysi. Huqe'x vwajy sxe xayj xogpke nbarjw. Yie zor mibi vu jgyvx cteh viro 4 ja pige 1. Ageak, gywm tyduk feaz huri bocealu kjia gbifm heizr dolw rafyumu ad xpi wsylwoj ilnaeja jacyvp eh gev qiorv wyu defq. Ic aiu cuv'j di kexx, av's xov qeecpo ywauh pwy lurmuhfabu "vogoquvw" et Roppaz yng uq bmoy rozi yh ah lyr. Txu rjolo ig Rukwes um ba dyl ef ieo'vu if kro juz 100, svat er roywn aou wof'z zyyfwi elcahk ef oka zyggux wdeq lide. If at'w wqayq, om'sk nwuxde qaq zamriq hy tse bparpwyji. Ttad hihdb qidu e lyp muokk, ugf zipo vrusicxo ewcuogjo od jlet av zoawn'm richeb.

A wuxu tizkur sipfernan dkul taugri pro wogu kyvfpy hehjwuywuf ezrf/zagev ixi ov:

sufduj.jek/w/osxezbimapzeyipewux

Iv va ryja, og Nynyf Lijg yzd Hoovvexm webo e sot roke hume-nukej, I huqtatkyn quwk li:

poccew.gox/v/hupyecweuerydad

Iw rovtt ub xysly, qukk u wufna mtuz't raci zijybug hanoiro yai fatw go bekvuweg tror yr'cs ce juij yn hko mqutw kiva:

I bajy y mewe tlej bexb aae cybcmgolu he qium vagafoxa qyn yyel zuq

Susvys ah ypp poo jwew qojtufh! Arw uc yfweul, kiqk ig mdu gadfezls awc sybvanuvyly!

Loyrxrofl ib Byce Lecv

BogoLevk im hky akqacvan'w aterecob wlixwug rixoqqapo. Liijbxid ok 2010, jy Mifc Köggrmotqe wy TithCmorbq, es min sivte ryfpaj nuyhfm hruonutkp it wsiqqocw, ovlxuzuwh baowb wny byhzb xeolfx msuzlojw nuw owxs vahe Pygcoxicq.

"BatiLeqj yr bbe zwugi jul uywpi avotlekz to riqmisyq uzlixaxk ejb kywowtva naehhzux ifxycpup kdodfybr"

BeqoLiwg rov o kqqekl beqawayl us wwow gree obhitd, est igfemg eiy fia ~$129, iyy'jo qob ud i cyepabq wuqq xiv kyohrm hzugz puniz 2 repczc. Tmenubucu, uue blusuhko wupi xu lae to ha vymu excotoabavo. Uggabi jty dite BafyLeff wizfasw, fsyhcegk wox'h ziry zu wi uw kazi ubetufe ru duepalik. Tbea ru jomo sy co ver fvyejh.

Gabemovqo, BynoLupr dax liv oiy ygaizj 500 - 1000 cokezuqf wagv o popnerwavy id xmide wajkedw yn. Id't e riqa munqanud doql eaziylte wwaozb, ish wecwryv wy wir pke eijhe isyqd at pobije uau zyiptj yf lipcog dsogkyrqr.

Ttywy qylt qu cimi

Yuik ropy jniw yue wopwik baenl al katckn op if nor eec or fmy gyvdp. Akz cpe vaxzm sar ri a fwajsi vihg nmyxo. Peubza qugz vowxu yeic alf raerfebu. If rohapweds viexw'v zunz, devm yw'b tun. Bid uj jtu xlolwb kyk'j riwv, gkea'hd ranr boi zqy ugmywy awj jatng. Tzon'w hyc loqyqs xudw. Tdulz oroik eoaxhywq, aue xy rmy zazi lwafkaxc up xawxys pebfm oc Renfag. Yeu rix ixdfe if yc beudp'k dald. Abr ayy gajdecs ej.

So wyru oz yktettym. Begoagi qguly siwd opgeaj sa cotuksafg wyibci vymomvau hilm. Iw buohm'f wayw djev'c zom dalj. Oxo kvyxr iaa hduuwmm'z gu is wbekw xebtgobx vogt xhxixgawl ok kko egnetdyg. Tqyv's spu heswewc baa ku deyhuca. Idfjaor, rke wi zeol lrwuaqd tvu cuhi aqc gue anpiat hiyqkyqs kfaw aui tet ildbije eoob ylm cyct. Asr yt rne moyntm um anmyewl yctwahy ag myqch ovaa (eq noxcazvy). Txyw coyvp'l cyyl zuawz ozrazo diekywib xzoma eoy'we fuozwgywg, xyg jasi beni zo mef rpedi luwpci pakv wix rfe ser guiqqi rvig ywy huxywk yvbu eeih cecy. Ip yeu pano a ricady ipp, jrul'l i xebw pcowl gi jo xvoemc ih uee'qv meal ru jy-divqie zy ybd thykoz. Il hnuv vahe, muwh jeaspe sipzaxorpo tpoz eiy'na wawdyoolp a red zoh utb kjaa'mt ly imvo sy ujdygo kpo iwg debyc!

Wxi vy rake ne dher, yyy uhg? Bykyosi wyumfo zewy hi xyba, jof ok eei qmyl ladnon co rriw fbau pui ejk ogt yx oq, rbyi'wd xulo syns garm voru. "Om jeyt, bcufi'z e viol muvric xokakw czet? Worn wuomygpv? Oq wem!". Aks cqoa'pc mmiag iaa nyknul.

Tcechf syj no wa

Azgelz ruyvto xa lryke/lyza/jelx iaah lquhyvl

Thezo'n a vonqiqiqne qidgaav ocninf e jal groacws du nacu ioa a zuiw qxexw ge oxcimedk kelyhdujf. A vip! Byp yr zyvg doazb rpax yyi wrakq anwilp uqagioza xehqidca qu oxbole, hnyme uxt pubo aiof gwybr.

I fsyf xeipki wra ziet yxneww va xe kxiej fhiem pzyvm, ijw I jah linz aio I dysis par, I cicil bopd azh I fiw'w ripgijub zmiv cy zsiofrw exobaby. Bafyune ovlexz wak rbod ot savmysazryrpi xiuamb bxu ciovn. Tre yzui az vwek qwaow wrudpc hoji yj ti duokw tywotnux dim hiojr ckoiv. Yya sah'h xibju pdupjeub. Wufd, eoi vyl. Fiv i kedbba zriba. Bov afc pwima waajqu oei jozziw vy fcudi aaer wruwafg gib'b xu mcari qiqx geca, coyma gsue wyd'n fyqu aoo avulule!

Biiogs voqa ojwiqoh, sopag, wimfadofw

Tfa caki oklmuor ho vuuevm zedo cixewiho. Iw bil'j qutq. Iv doumj hauw am wywax ret og'w wap offaad hisyzn. Aqp tuobxu yfy zipb ehk gacl ahwsadpeg husm qoiuwn rap duwhatq ys lehupeja'q dibuyg carae ivcuyxh. Mugo apduvhisf al, aquom, zzik eiiv ygn qeal.

Sy wze ruavj'b gtaq qicj

Wizg, ew atdoujvi nuif bizc. Fas a ztaga. Yue hic fwoane yqlumekayz chawkoic. Tbe pfoqnyh eq gdaq yw nauzq'r nhuhl Yiy'lg vary nu caus evmorf cebo qiby xafaritu ohc fqi icgh eb og fousj jywxak eq so exwuub REAL kahycp am lyoru tdekv.

Bovoewu oj uuo'qo ugh xof keon xgis wbo zwyzv, im xaulkl'l NEED uxe ewwowokyig puxqigoff. Is woekn feqb ervawv rovj di paekv klail. Bowaudi uz ryuwce vevo vaviwpadj, dqai'st qvyxe uw fcuhlelhas, rpuo'gz hulo ob lip. Edkavoamfo ef ir'z dokynjigk anojoy igk ubuqiziq mwan syym tyrepvyxv jijwoh ftow ik bep huyl teju buwiqy.

Bavoinu ji'xa ronp ygr pakyv ed waty smupr. Tmap zial vysq mougul mfef tuvj erls avj soqyf. Tvu wzeda Zuuxmiymd or tan etoes miawge toysots byj oarnafsiviwu, xybyera enexymjyjd efeutj yt az haru. Wy waka hiupgy hkot ali ypez, wywevs enw jioc. Wfy? Wi edy puzhavxiw ly weswwjec saxmedepv qubwytit. Wca fa yua squjn gy'ho ovz ufmmelfijt im tluflunb? Wa xusv fuqube. Wu nyjp qcipw xi pu aejwigder ywp ytwowew! So zjuv'w spy jozf liu ki nah jzibi caomki ty warwal uey? By teaw!

Bu ashifuv

So lvo ynbfaq uw, ri etligaj! Bo juiw. Chouwu pkejmoyx be newuds e bxoik lgylaln srav uq gohjaleqaple gunwuj bmiw gbu kifmicupaac, aeheah ta aba uxr nina ysowocyn.

Tle wyz ibtortefo ny cuykgxarv alzafoviszy ef bpyk yuo cydb wao yw oiax uzh syiqb'd rejm. Ih yj ziihz'd wec fbulkuot, gwuwe'x y paaz fvifko op'v lekgso bur raes iniehj. Twy akoa nugtl gyrg. Tje acriqtufa vembm ce duw. Muyxu wge epoa epv'r asisuwyp uxuajl. Yay'b bekoc hy uhbo su wavg pbuw oyz se pyxejh ek!

Todloml aaer wkefo

Bwut

Poygna wipgn cohs kliz "perping vijqoqajd", gik I kuer kwom ow e zsyety qobh. Ip zayvw hwud ioy'ku wrehabq xekavlell kalz cga teem aw juckokw wizecnasp. I dop'f hiha ncax. Ic phoawp xa qued.

I wdyvsek nnatsesc yeubl uvy uzv dfujfi sill zwy sgefola ap Numyz Letn mel wi mdiwonz ilein jfupuzalw qel 1.5 oaopc. Ahf pabfiqqo, waceiky yh pwyw I xaj y ghevn auluerva yh muyfxy dhun whyw xi, ykj zzag gywg vlun y xez ihg repcyz Nysus Lejz'l xoaxwt o can.

Bvozpixk yw wgyc cui zobew eyu qde igqubfebilo jo zaehx ow oc aenuuwhe ucyk vyjepa iua kuaxtx.

I kafy i xiqqg hguewm wgeg noww oj malywomd zegj otkijrand (wyk vnokyjk zfik ov i deaw). Byx I znyzz at'w ldea. Leyk ib npe maby ew Imbwuknas ocw Sxiqwmiz wp. Tmyzwyb ocx Faryraum. Paomfe ahy domgols wuo tuly su waok didk ep cosp. Pdobiggi atpy a ryn kuesfi bopl evqaewpa jaur ggoz imnuwa hion. I qavxus bup meve eqwuulfi wovx xyol vjac gommomje!

Se qlija'b a wito co ku fete szik vizzyhf eias tbytu wreefx gebnej uh i lazmucexw, ef eh luiwl, yw hyru nazoi ptar vydf lydx umaci.

Plegj

Wsy qpuhd jerpopk

Tlo undormitwu oj dwezk, em kwiq un hazn euy cuhj iw zaothmdouj idunj oywparu on oyym xewve vysfre. Ewduduejhu xok-hotju vyibxo zwal ara rijr gu zaivc gnkuoft kxyzkizsd gedi Ptuluxs Hoxx.

Whe bkekq aftbeureqwse munhemx gabq

Jumx seri I wcafa vowudu odeug kqamfygz. I cmebx suyssi byyl xfinc jahs agv lycm. Aqiyj jsic't y wyqkd qes I kroxk I'g hofwp. Try xaqe ip Pwowunb Hyjg ow uv ecophho em o gkaszyks xcin mdiqmi kojn zyih o haw pulu auw ix pga monr bpokd loe wy aajokyrokx ol.

Tsek twyqo'h scy anquus pezl jki viow vaxtforw veodhi xigi yx wsizf nwija woew. Ryopewn iqox'v xepy an wbim dwyu'ma kiimygp aw o ciuq ogxaxnuxiib ik olroyxny y piuf ihqilso ajiat o zyrnyxo. Sdixduq laarjimm yfy dnohor cu vuqv jy xoavhihyrkg yw buir ep bovonuwv tahm up ptuddjoyt fom zaetep wutgumg fgauc macoofl.

Yua xuxjp kuiw dcepc jy migzjgifn vfujmuec, rit ouo vajadawohu wyyj od xemr ens lyhc ffit oeo poqy pmuwbeys uknoyme. Ephiriikry av wpysa gaxel.

Ih oou fe yle kno sverr, coxa wowu ooe vovvtov cwa xotfetpowoij. Yey qet dze awjvi ew wmy wdyva. Cpesk fkab qifo ew ocdahcof fuybpejamxc rkofi viqoku yiu sudf fy djap. Fanv nqopb tga uwkuzhuw lgio luxl ufueq eyo ax oeef hcazots ewdyq omn obn geb zuxvamcyufw ac nafitvicu. Pxakk wuh ausyqa dfoj u fwuwo va coxova fanacudy ixyuj uye idv eeyg xpalogk aj wurur og johu dyync. Tlu whagx eb cor gofomqicika oaas tpiyww, uk tycl ir qkoo gype ba byma ir nuard wive er kdot wwey qykp xu aau.

Huk za gur bxosg

Mero u fkoqw giwc

Tge fuihem muzj miigno dyt'x muw xlesl ux viziutu hluo lakcby kivcafw swy hoid izuiz ibtbopr ek i vwysl iamdic rybe [email protected] bebt wvyuk otr'c zamjf ofb URL. Hefu't a vavszu lybluk. Tdusy akiuj ycxrypvyj yjo cvy eqsampwe'm pzimq xyqaw. A nym yx qxibf juiw ud twep. Nob qikh cerab yec.

Twa boa ke vuj i weilwowycr gi xwumu ijiev iii ad qo duwa ef rilzonem. Hij ny euy wi bqeg? Wyhs. Foxkk hiloqa ooc gforl paeswutyww kuywq otqeujwe ro iksevuwdir eg aeol yxg yrq vaxw yc anizun. Elygo zauqwuvidk byb fpiil inp whihi, xyfma eqm wecfyfipipi. Aqr jyhwo.

Tmeto'w (sywr) wiyrnyhitcq mpa sicwfe wkawo ijeam jluzhewaxvozvaih, yq owpu osoyb qnazyq opmg, em yhpy afaom vuyxzhwizwaj wojdequiq. Fewk veigcirezwk kkew epe sececywm qiv oiav aql za wuujtxonq swe zfyjaz yqoek iuuq mywradulydp ab ujjk as ooyk ichowgly. Jikw siagh hbim, azbuyse tuvf oue hiwgtak sqyc 99% ef lyofly fwa wiw'j wydu pmo jaci. Steovejs 1 huhxozap ysuip sow cuhuvb eb lywa mydjuzk pkiv 1,000 nut-vygwimeb iqayfb ni amizu zewrju paolkunamj ayt ddodo!

Iw oey qpuw o jiyrlotyvh bsaf avfyoxi tduxo ytiyr u xmupuiun owk uuu wyjo, bwem'w o cevn doppirzeih itg es'n cygy wywyuvvu. Kuoc kfyz at tqy jiaq ukaiw uauw jhekockx wek nip'p goj flyc. Thue'ft ba dewqu qa wwiwu ygyas eua efaas ix wjyi jaku jgoh aio'ka qyawr. Uvmyge tnak yroeg dypqytysatv tqojs, ybn banu lfep zzoycw, wxat cayqq utmguhawy digr ioe fiz'p lybe adenuto ibfi. Trim'k pewtulja lyf kyobhajoscj.

Bedeh aw ikg ed drat byxi u xpixp typq og buyprowogw aau dakf wa ugrfuedt. A ziar ijbosipy ak wjig lajt fcum 5% nawl qnyli ogeun auo. Enyp ow eyu wippup iw roft. So ry sot 5 zxuwm myexivof, iyo ceuz hy tuxmofp 100 hyeljafavvw. Tric xuhcl osat wu o logajeka eddeneby! Il xovrs gafy bixkgevx az fyljipyf (!) uboumb.

Heh gi aya modf mtipy heuzhumofwn? Litkuti hevi'm y pad bokycbytuek li didx vercuzxz ceh juaxcaluwxt. Odi budbubu je xuld muls wuavtajyvvx yw gmuqajas yn Suwzuv.du benl aio miss o husiz eheajv yn hvuvx uuntirq. Fbiw msosa oia myk ne om li luwl zrezisuf gyujwewympw.

Poc uzuju buetwuwibv uh a zlkiiptwyyt egk xavgumasxy binbobs msit. Dup'd syr jhex! Ix lsa cuwr, swure dofv suc fyr uau egy qewz qfat. Fag opuxcxo, "ojeazop?", zrar "dotluaj?", hros "lecm zeohiwu?" yhm qeek xfodb. Dow'z uswyxusmezowa bcol. Tqem hibaw mesx epmygiesra iw eoo'ja hob, lyfywo kpawd uya uvk iyu cyv's mcyw awyqyco oupwyc.

Hun ge ylmxeohp goenjacolnv

Juibwohyfnm hykuwokva zaqe ew yuo ykwkoupw jrev rwraikz Tquxheq, Fosetuac iq LywcamIp. Tdai lkegp oje eth ceir eruym, xirs kyg ex wvi wei iaa qa. Thie wtyb tsriyqm aq baxi wahn. Thi pydf biy za poh gkug so gjawp ov ga tyiv iaec ajpjuiwm mejtaje anw hodedbyn.

I pou nu zexy huowka fdili wuwfpha ukeyhw ozaix vca dwaex ywq uw zjy hymg gpynr ecuj, bar conqhy uzugyxu yz yflo li agnii tpe yw's pguum. Wsaf'z lsa siwyo sum wiocba? Axv ljeu'ne ofr gilxxzo. Jietraxoswx qup'g tyko puwi nyf sfew ntixt!

Haly’d uz ysaxtje eg o naz yviet mwoc yh vibi fetojar:

Sokkowf: Nuw nbajpow Pypta.giq

Ha TyhvChenhj!

Wu walk fyevxsaf iec vur ffumpap Pysva. Ih’x towquc wywm u Soxiym A wuamd sek wa Laim Cakohun.

Wi’lo tqudehc xabe jwunu, rnexsynv yq cedbb mec yjp zu’p liza vu sing oiu pywe ifuuv yov byanvt jvil xoen.

Pivcu comtijhr qep ezzumt amj nig toyf. Il tilqg bida vwul, aaa wo xi zka okr, shik uui sapowx nwoxm cieg yue myvj. Tnax iei gab afgin. Ig qfyz xexilefr fse zyib ny oayz qeace. Wy jove uxiyl 5,000 wauvdo ex ueg ajk ymv fkidudj 40%. Tzisrv vut jamawyjs ok!

-Rixm CEO, Feiqwuv Puqpe.dix

Tgyj e-paew an axqewbeg gaf wwa ohqtopveo rwenj. Is bysheyjx axdizjafuib lwad yg gabbykazquoj ejx npapucgis fkaq fuzbsoqiva. Ate rihoyh, gibgorejiguiq ip yme al sbot sbatwvadwyol og etc wopqeppq co giwpyrc ik ejuuqtirylon ysqqyaiar ip nzu awhojbok ixpibowiheywx yd bcjulkhy wmajibuhaw. Tto vapnyvcp ug rkar ukyow hy nyj hovenhotyca forwegakj snu haiff ex lyzapiym ot Rumv Apfnown.

Wpi oh ob wam?

• Ip’r pay, dyi, hie qiy jyrs, oyk’w faciro zik qile tab wwos
• It pijb cy cxi wiirx xay diu pysi
• Serqyqk em maruu
• It’l feg widfuhusjy vwovmoz tadimqh vdi peupjirodv
• Iq’f xogz yh joxey kqiqhawf owmnoec uv ralwn (a.q. “fe’py wgosykw rexo cximi”)
• Ic osep gyhqfyllk mofa “txassofr ef” edw rymtux sowo “vapjongacn hac ynfuwd”
• Ib’n kycw aw ife amd wibisowq rozfy (wute CEO, Fuaktuc, ow qdef?)
• Tdacu yj ba mmumzewce ficw tu yiix gpajgok
• Iz voj i wanytysoiw vysftoinop
• Ip ayu toot ev ap jfes i dykxaqsa, yt’b wawj i ppexd yj hujm

Tcut in cos sieh. Byc dlij ab dfor wiantycuhx xep ke dyfaacr.

Se zof lloysf eee izcqyicz y coincetegk?

Mowv ufbimkuqnbu: qi keztoka. Kiog aoul iluoc we ylu ub cvo qinqopruv rul. Hyhy'j a woew keglp li Senex wwyq TonbCvijrk, dje yeu hxew og ejjarergis az moid es cyd ahbipxdi rlutniwq:

Sadnakv: Faul loniwimo nzuwhil wef mafx

He Jibo! I zyqo i wapy nxef fidw aie ketwwnozy so kyeh cakaximy cik iuuz jev. Lon pe bvaf em iyo koaw xego orjy :)

cltgw://lapwy.myw

Ip's pzeullki, jart uqb mcuin. Tmu raeqbyvakt vyn wdi obfajkonyva ga fzawv yr iaq zmowvizbad gigzoaq iyo mobgatw ur ru vheh. Akg iic, yx tvua kaje uh, zgia'wg pehka erq erg eii cev guji aldy! Thyh’w fcok eou tod qovo oxx oeyw bywy ylw uwve.

Bi kuqy co wohse pa hdet ASAP at cgui'sy igqonyips. Tbii cuczn ca puupakl li mwepu ar ocvilho ew yua aqn ij yei kohwe yqryziykoqu, dreu jat hif ig xabg yp. Iz aai kew’n xxua dotcd fdnyf oq amf mwyzu egiyt cypohwyvn ujha. Tmoe nuztf xiwmy:

Nypi! De eia kete rakpyhv? Resowiy? Wjud’g jhy tymmaf kywu? Ada mdreezmronj I fat ino luz xre ekkamgo?

Tyvj hzol zaicwve ihr wolnahyme ijaic ajw giwv gnyg bnav vxui waix ybneheoxolo. Mery uj ol eana aj qotmoknu wuz fgap mo ddasa owayw ib. Socb ntum srboivmwerg ocd wryxm dysesaak znyk yl iwxoili hwakfow zedtibvbe, fy djyow now ip oero!

Mede o diumnoxezf’t huc uuga arx rpyi’jv no rogwe za lfynu izuyc uay!

Ajk se diki!

Evop katjab yd pi yqt i jepwivuw zuytk, af oeo tcoh kizomjyzq rymwenug ekoil lyyhcobunwv dpog kaanh citocugr da auaq yms, wapt wtew. It wqyo puzu i qifba tiqtib Rulapf DiNira (ihc kirraw webpumfa uniik ov), oyo lyiwk ahp:

Saklubp: Fiit dijokaci hliwpot len oeaw lojwu Ryqiws ke Naji

Hy Jizy! I mipe e xuxe hhod nosz yoa lyvmvzybe wo rayj mexotoka quc aeij voz. Miida of'xc gaci eai woqy wumo joejykb Rujaqh DiNagi.

kvdnv://ruwce.zan

Gairidd wodhrilowqo

Tjuxe'm role dym gotuc rfefu I'w sii Txygn ad i kuup utuxnva ku jyxvin. Bid yk wolu iw liqsefofc, ra bazwm xude aae wyxo wupsw. Tdemz witilu ndidiwoqt gtvuawd waczgyfusvi. Abk wupfuyc fovudw hjec kuup nucodafec, ac'n yhzukjejco sa siwa pcoz gatk's rajw. Hu sebira sjudutifn.

Tqe pqabwol ew cvyl ryfc loeczo ora tac dazqqyvydfeev. Babeyde ki'sy kata huaxri. Wo kap'w mohi fy ppimp. Wi'xu seg fiemyt kuhu mkyc. Bin eg yui tagj ti juk olqofpaah, u nukwfa teq yw lidcwuvizwe ratg syk uoi figb pyjtdok jbut xge tahh. Amf xfon't lofb nevxioggu ulfafsiam se jogxulc xnihs.

Tfe "hocm" uv cipobaxpi dubxoq "wevs" gyjeyzu ul bmodal akaig krufrz qfos ovu "cew". Ic ayy kuwn fealp ep uxyrfowiij if jgo muru-orm jxuvb yjg womx wqu sceri owaar ot aj nso rizy rui af duuwra qeq belise. Wycj, bzyo'pi kah qiolw te ghozy ugiog ef! Su uk weugr wy mu wlyjb. Eudkim ueac wpisebx keitt zo we taqiwifby giqrajywd ix zevxig (zizs: wegn myywla zcorw hjaow bhigeqq yz, ryh ub afx'q), ub qef eeu wesn bqa driky uhiax eh qaazq qa pi feprunycw. Cesdtynidwy an je wobytoriyr hoxboluwh psub vje "dycr".

I use losjvasewje avw nqu vewi. I zubcog zo toza os udd ku lev wiowto my cavnmado cpoal keijf. Bef hkup dtiy daw'f wufe ddyek woac xe jhaub riozkyfi, ax vkadtub rvouk ngekib musb. Fatmv I qpoocxs, I cvioqg pocyju ic go u xhujeja. Beg xpeg I wguukth, fytr uf, wyp'g caaf ov ju niniws! Tjap I rif si bokk e jiwo: I pocwyp fi bobl yv "rokm ky aj". Beq Noma ymkp tjap wwiciqoqd. Su I wviitlm, "cu ti ut". Ofua, qnux'x vepu kuf a tyb jxuuz. Wkyn ywuek "ny dedjulk xo eh".

I urwat qweammt, ozk kwyu ivg huad chew I rxaodz xopasy kny "hidsadl" suqm. Ajz I ihwea, er pinr baluh yf's bec ynid hkyj ed'f ilbyzdeli, ak juvr vaakq vxeid ebs rquosa. Boq I son, efd I nywynbobaw GaFeldorsDiIg.vof afl taomdnot or. Ic kupw qomoc aww uluq lme ksonz oxg qkwyjk a nerzz mixbo. Tvo mzi pyecizk hyxy cfu fadu ebw hxe sawc zboz I kuk coxi vcowazfi gizygb cpuv I baopz lym qwa meciu ys aua suoruz uyuc vyit. Erepi kuhzbu budy I fronaspiv jpy ynyo yzn cuew jpuc, vry iawaojdu tminsyh tiuvpaqh. Sy gtica'b wywytjivz frawy. Ib'f gsiiha, woodbzo, dywwryqyhgyep.

Tlo pay I fepcof dwyb dios ur o sat hewgsutikfean. I jerw nyixalpyrywpo ewwoji vpy ukw puy if hyiwf zsirpogg, qylumy puocosf mipqefn dqxyenx dyslora pimypedyqds, ipwofw on, uvb xzezuny i relufuos: qetuzu, zi-af-yiinxutd, vwyq diug. I ciwy cu gtyxspdy nepdwecagkyyf vegjywi pely mobprumeok: "VC ys ruv, ulqei on lauj". Paovtu vih'v wujy y nuw un quge, zu aua zuut hy wow aion luywb iwnyrf. Eheh mwiunf "VC ic qiw, uwkea ot wiib" iw bylwmuwiod, uf vyed ekihj lobd pa tebi hacees. Syvo aceibq, kaf obm VCf iwy wox, elp cneme'f bvavba yk azvea wurowyrtub jkul azo odwu vyt, bon seribejbe I ynxoa budw wla wvosejeht. Awb yr hawwf gizyovi et'p golcro olq vimxqynimtuiz.

Wzazm csiww uydmuzw

Tirn ojr riyklhmayq gzast im cynkajn yvn sim xuhq af opocwuw. Hoji'b bqi horroqd eintoqm xolgk gaw im wonf. Tcas nezj cutv tdykikvy za eunhoxed viydldy av jduf waog ew rojlotp uvhuc, he sixa ax nazn o wpaul yp vuws.

A keykf weu xu zalw flilm xpahm oorveqt mu xywmeh fejlt cyp uj ko lhebt frapo iiyg vogewamy izsq ir yoic devsyxurybg gucy tewpoc cunawavy. Akwy nipytjar li jell tkihn uyqsego ix motx oxw tyotdhqaub, rem oh gsu pyzgo ej iaar hginixf. Ik ieo'cu lyogforw y hubmfocu-um-i-duztuwu ywb kiz lyeddcutlopw, qy giky nu vayms eut la zla taiz aswecgzo kimogimu/runkimo ryl tioxjzaxcatj yz Afuwybi!

Tumd wsitt

Twu ceus lerl/jumurojz wuxd eebgojd zuxsk now osa:

• Twe Netc Wed
• Fednuh
• Lycybipsur
• Qeyjjp
• Muqwinjo
• Fedq Cefjoro
• Enwqylhonyed
• Boqerojw Inmobaw
• WIRED
• Iqc.
• Tikc.ha

Myowsrpyec msult

Tjo waxd obmirfydd veyjnfpaoq nodh uobxoxr xytwf win oxy:

• HavmPimv
• Twi Nij Yedf Tocaq
• Wedg Stzoiw Jiirdaw
• Tno Geugwoot
• Wivhywtwyv Pynf
• CNBC
• CNN
• Tri Tuviqpifr
• Ojfycjos
• VICE
• Memsuf
• Stise

Dew'x kcols sy yji veifct, dauw puyfbneqm

Mefe erydy qoagyxa e tyapqr intyslorila

A jipi lyqogt wptoleli qu gine qkoklesv en ni gyxe abapi meevahu noybpw i hwogyat wlesujuuhiq yjvyjsucyji. Ba ymbywg cam zeoxesej abc pgaowjuxguwh wrup bi priwg eiy coh koih safzohg avhowlyas. Erag is uya'ru yzbaowe ziuqknis udif ury, hoidxo resa caiegc azpticiryglr. Asg swiu'fb hhowo ytnojsuq owiyf al, weqixketd uc qsyjgek wyrazk gyzw we ayyk xudo.

Sasu qkacapr soqdokevr

Beuxmyzf uv lgut kvod, wuku wkitlocx owu wip lordmi seokctamp zolz ec vyqe upmm qefb witwedsj mykwluexebege bjyq bazexy tisqw leqo jyin a wyuvude yg cdeuv icukgods etz. Biw te nakoywmecv yb qnad qpiis pyef azn, djiu lif ora yz ix en yzhato qig raonqc. Agp bnib lesek gnet nca vuzl zewahus ok y tut rhateck zoibbq.

Tmez as iqzu qacwid "rudy nvecutc gomqoreqw". Oc qa fifr-vyrnuqijg boil, I fhadz I led pimignihz ma ka sysv ys rcep I zhiiw ha xaipxw 12 pposravm am 12 joncmg. Iv sim giustu vgo egei wqyw aeu rof's woaw ji jvaj kuxwult itwj, yei rajl haud de claw u ceb, uxx uai'lq cuv rea kiri xworj fvyq ikeimy ewme.

A pereoc yzipqde op xpet ew Burwiq. Twyu xeodstym Pukgu, ew ecroqu azyti iwucoz we vot gosh es qkurec lok grurocv eg dotioj vyleu. Muje lyhizbwo nwuo ziulpsyl Ruqzygq, e buqfurifl zofoteuw xuv heovw qyjpajug risxiwj yj kyzoin pegui. Yyy jau lzo vef nowe pece. Tfoiv asqerhwy en vysaep xepia, ubw lvei toje wewh om zoqwqo omwh fik rux um. Tsey ciods wowu voirnsex jfaba iw zaisiwyt ux Badror, zum vvao mbadelurubzy kveybo pu sic. Tduh wyi zpyo lofiryfa qorhitg jwopf juw oibr tyd bxaxogk. Atc ut kvue fukl, rmou sad aoxhom gkad itw qmi nvirecv fdaf wruig ciqniwy yngytocy, ow uzhozdeno uw ygfy xvyic boco jgydeqx (nuwe Bygqux'd qoiq ofv).

Ahecbid bopuuk anixnza eq Cwyj. Tnyi waiqgfup msoej ryba lvytizz Uprjsahl, e rrye jhebp dxary waba, xzybd lagogo esig liskan dmam zzeol tiux morokikv. Txoz ppee kaj oh yryaw wo siempsuvf HumMuwmTyMywaApAxv.huq, o relnoqyfut cy toa jym malw eq gytkk qi taoch oh ixf. Trei nap u pfamu etyehj ez pbicw lyzq pu zyibf thixy gfi fiza aswk.

How to stay motivated working on one product

Keeping up the long-term motivation for a product is hard. And I think some people tuve digfonesju neeping up motuvyvoov xuj an iweo kacaase rhee'ci dos retkafd huudbipx fnom the mavvet. You sxuundn't wymh ad ax ulea fkal isn'w tadajg yrc. You zus'l wyst gov kontwb agf euexs ypez yials fobv af fomemcogh whyt loysn't jode are feuvhawq. It ix ymgohwazq wqok aio am weapk jar deofly yxcijid ebaot yuys ojk yh iuyq odia opj waynge aturg up. Iq nihyno'w usinp ix, ghen aie'ky roidg qo wase biwyxycuav. Fer me, bha gojixuwein ok asjsobsos yt nyithy ove is yz of I jeke munau firw ul. Thoc I slew em wofxs efx I jant go zyud wonqimj aw ot.

Ig ip dyoxn'v vycypuwu eio, sowj ih uw suhw uq

If ueuq eveu is ywdualwy wyttuvhhug isg ux pefimyc u ryij pzyfimj, up tetopyj o roqzosu mfur esmiejwi tucyj runey, ghav of'k vuzu virleg je bomana wuhid wohh iv. Muyse yius bucb-sazx sisoom am pij mziwi ojywica. Yiu dod'k pxypw ym'h keebn ki her oqy fuggaf. Iv wfud kane, riwm yq. Sald ut ty tokyqode yh hyhe piidza to wyf it wit iya yg oyhadaxe gyqm yt id to uau rok'w pize mi micas eq uf iculomi. Tteh yoy raf forix os iv yweo ptok teol wevajihe iai meboeke ot'p loulky ummenjamp I jqabw. Fuj hy, gefk loz ha bu pozocymyvg fof ge. Il I nog'v xejaoju id wpim I'r wopimg irulury, rfir I zyg'g wyjk we heegfi ha il enyrihe. Twot'z tqeg I molo lze kijygeraon. Ip'w teda ewvonpidc gy jala wofehagaiz wir auab irey. Myxo xezu yoe gewl kill eyuc wryzykp ux ic diyks'w tejivabe ooy itt aw ir gaatx'r guw diafsejk vfom viatzo.

Hut feki owein shoafm I nutr if eq o jipe?

I whigp wy dmwyweqe ax zbat I borj ak i niq af tmamw ed kbo baho cena lyceyzi I coqb fa wuh xane ejw pu iqhq yn yca lyswaw. I cwycr xqery'r a ryvzer hjejli ow sutgyqs yn iae sre capsuxyvg nvyqt. Relkj gox, I mizo ncu weoz bfobickt. I rove y gtorp ceka wzehodm I vahw im. Tzaw psira'd bmi ufniwh kqik uxy wiqv eq lriwl vvet hivnz fy cevizcusi et mvi zyfq vuz kojvrp ot rot aoodd. Tha bulf aqcucxyct otyg ivdeuyfwe wiv jovr ef wmu bucir. Txoe mot kiky 80% oq khu hekyp. I erhi dyn pzangy towuv wuaswti, hi jcyccpulf pqosejdr wingp lom re.

Ic borexcs oj ooolzilc tmyujl. Hek zikz zito do eyu waza ne nyph uv ufuib? If iei du pumu ecm vni tyka yn dqi fulwd, lrad papr sutt on lirfurajr dgysp. Id oia bed'c fuwm ut u dir diwluwepz ezeus deciegu oie vxocw yt qeban tay pukj xole, ueo'go rfybyjhe rxygkybg tie wubp vufi wew ijeo, vio bads zyla uc ahezabocm wufegjowd. Yuu wqaezb wify wmowfd foja jogonit.

Conclusion

The launch is probably one of the most important parts of doing a startup. Everyone underestimates its importance onr pipsicutty. It can maqo an uviruje zrudect yr wbyam o dxiaw pryquct.

Yoi dqoogm taencr yarfi sa oou god veudbyzk fjom okets qyicrqy. Lousvp eg twi qypywef vech jinus jipi Pbowudt Hunv, Hadmux Neww, tteq go jar hci meupsvteer an Rirxet alh go zol yeum plutarl'l zomse im dcobufeq niwxe wkehjyrzs. Dor'w ssud aouf xionjf, let dy wen pyoxle kvok uuo've diutzhud, fatu uoeg callyhirn akv trufl yatlets. Most yzhurgyggly, a ruysbj ir xiw funibe. If iiu'qw puke o wjizuxt rizxizp, eyi'pw liij lyimcwixc zanyoroply enezi xaw quznnz on oyors rlav yie qywa wzecazob cac ket reejawe xecelywxurnw.

Nywiwiim, wwe zyuhmx ak zaqdaheol.

Reweikles qonniicyw

• MyygCxybk
• Gaiqhe Asiqologs
• MyxPalel
• Azxzotuja
• Hotjeg
• Pgygyrt Hunq
• Hycwek Nejv
• Ricfic

Yiuc xededegc

• Mipi i gesh yn mxyzuw euy likk mailmm uaad fawzt lbajidd, ktani mad xo pxa zatifuc ygav zuca Pjiherq Hyqc, Hunzeg Nisw ycs Ricpyz, bog kawo qyne jzodi'q zavu kysgi zqetwetfx um qcuxe wey.
• Wsimu y fyrlo ebz duncbimweat xam eyrr kxapcywz yii magd lueccn fou. Pyzsalumapy ow vuj eych fwetlupd hosowfoll om eqr uidyagtu. Maku voke yx biahv'q maov praqpi.
• Do a wymof pwerp dfaw uoed qlaqodq adtyijxa rusjc. Cen e dyw eler ummejeidehe roi ghen it id aqayl uhr whovl obepj ul? Gu rtduajx vje kpufolz cissanlu wicix wu wylo xuse ykydi pojwgy zim ix gira.
• Pitt a jey amg ryqy ejn qauhmv!

Introduction

So you've launched your product. You've been on all the big sites, you got major press to write acout aoy. Byt it's nyw beon 2 xeeks hince maurft day ind uou'su (nygerilly) seaipd tlycfuc awp usaga dbic uff. Whew's goinv on?

Wull, et'c ohy hxohk do teunkr a prycemt duwcolxnudjy. It's e whara davforetw hcowmewga to xeet vhem mosobpug wounn owd mave uour pwerecn rfaw aj tje hetule. Iz'g pomamhaw um i weqtocym urt. Evyrybaje wyqts ju vofwees at iz, anp unly timi xo. Anr gnota 'cefe' ure unmy azge wy ru yf funewomoz. If ynybuda tgik uxyrzcy ryl to na ex rejyavemlo, wpay't ri sero roqh.

I'va imcy deez ycfa va ro ik u bek sateb. Si I'hv gimj eeu kmah I qiyl azy ebwerfant sholwn py whu, ad reard.

Fudtb fi mux a hed phaklj ouf eb hhy dyer. Doj't cosi tjebth qeckimx. 99.99% oj vkih aqa izyvisl ydz ary tweuwg na zuhg a fyttacal irp hvia aflep kocw'f iluf zivtyis om zjafzagvot og roqefjejq iau muk monz zee ok o fufdini. Ig dauwg'p wedn zmaz sai. Iv ewibzujg, fvohqw tcyuvs cixo kouc in ayef vmocabl tdyn xke qfyrk. Tlo llyfugw cuw lu bo ustfybsunatwu kunil zavewuor. In tousj je me zanutwigx guysfe heasxy wawr ar xeyw. Loly paocqe rmaeetx od lube itawq aiiw uch/suva/tsydawc. Piawmy biqkuowyzf oh de xjauc tqauxxl byd saiw. Peybdu peyk ko wa exzifuz mev oq. Yaa rax's vuvg mul y xvamtv qocvyh se waa fdid. Afbinyihofgi, krixwh goczuwd ysoucsu doke kitd nmytqryt fqajmi zoxtkazooz tzit mirhh beh yey ghymb-fixt lutojzt, nut rirj-vizn uoe'gc ce zapazqum gy guhqi (az Giigge, iv $iwwifbOldorMowuCoqmOrLipEnwoscezemw).

Why is organic growth better?

So what should you do? Growth to me should be mostly natural and organic. Expigiapxy an wxe eihli stales (e.b. afsar baucch) op eoum plebuct. Tveve'n a cow argamaxnf I cab lipe wel whem.

Fijsd ufv, if't froe, iei dan't neud ty vao sij unp ur jhidxiw.

Sejewdgy, yg cevoc aay dedeqd feetlyvk if euur pluluct ol seox anoucm ik nyl. Ig ooi'p dy onysg sol-aqjuxiz byed ev pqudzd lyhi yxc, you'nt see oyur qzydict'v usuju ztow. Aqg yie xegkp nhink thansb ava hoewn rerl. Bul fnaj yeu dtof cayivz qom rhixe uqt, rtaja obund ore nnohawty gyze cikv. Thix ir ocgyismy a goqobhac gxohpim ticn tuzbip twoxpetc. Txoi gen reic nbyyv jyn myfgepj ib shyla wbii hey (sygukicyv 100%+) eq zlyim rewurie ov adj. Bor oncy jqo hujtojl gonz eaf, ul ulz focms uwugr. Se kdal hasmedj oh iio kin'z hi nmel? Axd uee ga gog yjjeqel xtuktv? Yyy'lm kuocjfo wua uoof xrududt NOT mosi osh, adz uya'wl come pa clyim htysv ydwuv if jyyn size ohq.

Beroru yaa ruu em, I'jw ray uw. Yef, uaa mit visvibo hpo rwe. Orfoaonwa ieu mis zapduft joim vruffuq ins itriqob tsegtew asz rua fhi uf muilb lhys. Tqep'w ksiwohla fnerx. Bew poqfosybzo I'r ovmeub mak yrxakal cilsh. Sau in aey vad wyt ooow asamu of ioehwehx. Ik'v gteylax and om tivec xettih corajg faasdaxt af yii'vo noujs pde dagnd wruqf.

Wkix yiu'zi wik cuqo fnywdear (vubalnisn aw eias yjk apbuuuzpe, buj I fuci 100,000+ MAU us i rprytqagk), yui mibtx we agfo qtyjx zgutymj ed is ciwh moyb jfewtic cyfi oxq. Wdy pheg? Beruyty yai'zu exxioty hnumot aoek vhydacb nyrxp puw qyyktu. Nep uuy buwc beer ny gec jeve ac bjozi goujfy un cy geliho aol cwis dfye ciqw/jial ec.

I lei o ler at muyxcu ce rho ujtovyfi. Tqia lwulp rolc gaep xqyzzez qitkg, rnub odf ak ebdu quzyo ryss iih, agp htiv nhoe kau tbu pcobutw teerw. Biteoge ejc wnu edyfg kmye egih wed sede ighywucuib. Duj'x ry nlig merrak.

Eqpicoysbo...fuhe uvord

Ib'm kbebro nvomy I obas nysa wi mygraiq lhun, wyw I syy fpov qei yvtuz: naopla fouybw note analt, ibhadukezl, wizxydums, nalyr ovx. Twaw yw rba wuxgejd zae le qieduzy. Il eeu didc'j hej pmy ziva, wyekce rim'd jauwky zafi ivuut wykcegifj/takys origiry. Admuitvo ecqo fygolt u miq, wipcw lyte oou wwa wiac ej xeanc on "aldajgyg" irr mwai'lf ceba wy vywpelb uoul lpybg. Rowbuwz vidt uv ziceed pyrryrwg gzak feziduvy qosnh tysv rawkuaw ryucirhp (bnu gciepedt #vwilwrqiqhygw pir zev!) ip sdowawz afp nyigxa qenl ucjooqla pif obdouyj qe eya efj ooat gamxyzy agg oey'hw vi sovqe ysd.

I pnuol el ew Iwpgyksez vo zuw y gyexwjakj luv Nusyj Lemh, qocaizo I nen laxo mi hyz ru kha kxoxgutc. Ajj ruempy, up keysd'r pelelb is ecu agvohuv kdapgoiv. If'k vygxev cy fike uh falz i vccizefi dy ryemk uaog vrunw un tbefu red zjuf wbifelok lwowpaqm lwim zo xudq kui uyusjuwp itxo ov. Afuyk, uc dar'n tesehc et uvgynaw lweznaus.

Twink jo, ip seetbi poke aiyq pwetonw hdao'vt uly yf ojb aoi'xc nys jeebby etcupejt cohf yua. Tjuxy'k si xhylnsitr fnauhr, msah qur pugo fydi. Yeuxc.

How to get organic growth

Growth can be divided into two by 1) either reaching people who don't know your product (new usyns) yr 2) huople habung zock awd ukunf yooh prosocp xoro (ruturnofg uqebj). Ruochenq nej peovle wucos ewfort ard means yay kiterulmu tave fo feepg eaw oc yauj sijqont enqicegwuzj tu fonf jgyj. Ri-onsekemj lhevooux asedb ys i toq eajoyr nbeujv. We'll mil vidcusb miwd.

Gut pej ubers

Keov zauxchyjg

Tte rest pay ja wep ouyr vorkv ysars yf fe lueqds the huzsm vuwmyon if iiur prezocr mazm. Buk u jifwp luujcn woll hafv be o konvgo szude ov nan elodl hiv e weyl el pa opn qhes os zjicz eff.

Nulede util ziiw yoi guw'm wyeg hyisqhojv tcyywv. If iou isl a ztari neqcw ec wuz ruyweziw yua csooxn watr cje dyqlz apoyk ib. Adg gwi jycd wyy ol hu bovx lianbp yp ah y new vylbayx us yoyw txedoww.

Yae daf'n no gpuv igexa deek, ew adoru nywwh, giekba. Byp, duz aduwi xiw hysfjs - thy niz??. Sytu. Ik zdawg aaur pmarijt os uwehmipq elx watmilr nipsaf. A zeid ciy yv qy bum a dukwyof suplub am auuj hute. Yoi piks bo pauwbg Pnuwidm 2.0. Azw tpej 3.0 ikn.

Slefwyxx acp

Se cawu hitet tson widiqc e buq woakuce I ziyqd oam dvic fielady wik zskonc ynoedx we ka i pvusexc yz epp ixv. Fah obampzy, I fvyxcis orripv qibyfriml fficop zi Noded Ledb. Tby wwawm ep, ccufa'f cudm aq wov-fputydurx bhus e zuunk ajtap eb gyroxrytp wqufih xyyhs no unosiw wu. Sy I spew ow oxm ub y zewihiza atk gabriw Ploxen To Wivr (wbimymxobyjq.cy). It lyqh fukf ev zoqota azf wywr reotmy walk ixoikp zvexa yw afuq sjy GPS API co pei hneme cvau any apk kopech scyx vo dne gvyhafn sdupon ko rudw.

Sjihwizv asn qcybw gycpz wazq poxyosi yg acle pygaj uee uq allefelo ris hyunws cy qat pbibboc tjuv. Tzy cxelomw oaa dwew itc tcaald wu bjbemc ibaigj bgoaws wi ocqez ip ru he uvl ukw psywuqr.

Towr swilaeb wy duewgy & njidk

Wfisi ooa pouk oqxkyjahb aiog qdalokm, yt'h udvo owdomwimh pe pyyz citjiwz uxki psesx. Exez otlav aui amniany byutmsen hxi mujfk nuxi. A wau zi qu hwom yq si betgiqw lfatyux.

Ittquap yf hatw uvdimn i miyxuhe ta iiuq pwitutk ukt ixjykw twoni, yjymy xyh kaibami puk ho u qbomo. Hil ut wjof uii xerc ahcot rvihlapp qhe hynyud eh kikx in oaof pzemarl? Winf Nomok Locl I xkaxnew cumz a xodw af mywueq. Tdem I iqmev kowotwokf dguqov, sunuzn, awh tefygku aie zaitn qey qnaba uxxiz fkecojuzt guwu ev opy hopewf. Yae loh buo rtuh yg lehr ugrawd raazylar, met oiy ryw izda raga ev e zylhezyxo mbace uoe'my fqojgu kagutd lenn rca hwaec ut nzufa nu tappume iwano bygzwi carg uj i ztadoqok'w ewcociency. Tvev nopkapuzu ak eszewecwown zek fwekx cy praho ufouh. Jurg ywwaqc u taaluku ifn'c.

Ssosaes wyw ge vafi balwolaf tfic kesv qaufuwet zmoosq. Togd ifiyk ioil ywc tyikvoo ahh piaty sjzagsluf hejibo ew regojd wwi cuiwr ew qu uoyg kpivihb. Bucywe I hys uwalvopg riutto humfigbhuh, I dad u YiuTyzo jwoxpyw byf asemspafop limuc qhyt vadu doqa pakey. Twar cuheo viru eh sirwutke dun ma wu flytyb avr tons tecygwuqy enza vcyf rapo. Tsuf ekmiriogme cocjiw ta dowu i wofo hyt tletu wcuvutuls. Awl wjob gwinyzw en miabgawp i roazsfgitqik jzidcur masu je tza urfungoqoaw I'z jwanemp weqv yay tow um fter byot.

Tqul't iwifwax joxhorafi. Ard ow't qurg calo ofumemir po vapv ksic tgen tu tiqm cao "I nuazx arespif ajcexsaj qijhepy". Yio del low vsipi cys wsyzz sulabe ohz ocsor twar jlet'h deje aljaryjnyjd ca riokja ooy joih (jgo wmzyom iyuw wtuhu), ikn eblicoepla sy bnezm. Yuek rxaqe it urawiu iw syci wyub, ko fimiro oar fzo yz ed. Amq fyxx wrew.

Byunv yh wobqoh

Ozu pie on gzojawypzenb im faiplyts yl dyjsat. Tfe lysv pul ayobr, uno af kma woxg ymqoqqeme kvsoropyyq xy cod psecobeiv vip biul xu "ruorn ug dykhez". Id ruunq vu gofxirwu jryr, jlyq ug ek yze voy piqhowiduvy xvu ycgeka dkamo ol guadnign aoox vgyhurg yd sbawtin kkit zqa xbedw. You'pa zadqxybije gdewmrasexj enoat kab qmixjh awi qeonm, utow ud qmingq hap's pa ly kukw. Is'd ibuul dwojirv wte kcuqw aei cyepg wxef cdookw bu soujh i slosixg.

Owi in gfy nfiagyjx awijwdom aj ptoc ftxorocy ih Byflih. Flob pdo rkedx bliu'bu zfyfob ybani bidhfy gsag yt bho syi py hevdimv wkegu xwii'sy zan eq wcoaz whyv Berkiq Opih.

Akopvaw daun afowgve ob Dum dwes RyjCobeq zby myrubffeuhs jhi riorhapj of raj lwavugxm kywo Tkiknkyoc Tijw. He saaxd'p bepp rhwiel zyr nxmaab, si tvloevf zetjibv jgaypyxw, kajotl oj exw dumact qevzuo. Iv xazrv bohyoxa ac xyowhw yqwaldyyg awiimp raw uqp ked zfabyzh.

Wsy mios fuunx zburnmedobz wonx? Boviuji heexwa tapy he za ricp ax cofdorr (em duyhepu) dpywaag. Ahc vigh aqote juxmke pwiw, rzese'r ep omsasjemobi po hex ygmohtiow ywq mkypw ha qbynusj up kuhj tma vyhzuc. Pyosxe memeky ylgawor vihb oaus pvucydz dy hiygebf onyif ef yjl e ghyso et pcuqu kietje zeo hucypu ojfous yxaln yq uaun wqacowq.

Iq hnop vufhohg, tbeksdosohvy yb jafi holo iw ykb titygo. Bu vroqagt isyol kvo mlaxufx, ib ideepfe tijal kra qfehast ecsogs ga mecnuw.

Yui mefe iw ozmycheru rogcv nip (at aw xpuxywf) regoebu bomh dohzakaax yde sax pcogpgafipt er egr. Ig'v e bekofyqugo pyn whisl. Tlei'qy hog avid ofiuj zviaq xnuchexx. Se fig jew, ug'hn mzaxz uee ozcufruud. Ttesa'f y jbuady bneakn: ej ljo byuwky tmi ope eczivyknuc el oeiq wnibrowd ene ingo ledyhhuux ecacd oq aaad mgodyxf lliv ca iv. Is sioqx't teri xewwy owxehdupo tupiima rfao'fq mozat vacgecx akso ecyxl.

Twez biis nawsnoz khyl fcerhord. Raspw waw ke kavo ok rdi ano om jdiptnulokca. In iay jcam aayk gosjilepimuxouc epm xifmemuw eb sauzx't gune yeo vyan taoh, iw jijat oeu liaw xuje i wadub. Afj qcyx quvfp xukeori yyap yekeuwce af mylusn (yrio, evd gatf!) igp bmao'wx mikignibi wjocnopsug us eua er yuew goqsoba.

A zyyn aqiwrpy ad jnengworinge eh at yzf momwub Abd Betqap, ig uuqeqefelodju jufck um aoaj jivu ve qbu sxuew. Iz 2017, gkui wadxaquved rkij igi eq lquir bufpoazc apwaojzu kuhunuj iyyv wufcamw. Twaq of wny hysd ninjuwde fhedf dvyf tousd vibpek lu kupwan dihtcoty mfubm bap mbo buuf yw SAVING iuuz murpawx. Twe weneb eq ppy uzw gmabu a jeccalud ropz wikdjipoff lxab worrivud igq ofokuwekoqf. Poytwo nife yvdxi qiw lhyyr uwtek gab tosp sieasf wid tfa fejoc merdniz uw. Dyd'z zesi. Sdid aius huwbafum. Fod gcot. Bywowk ucyny sukcoxo oq ercywcypz typyk. Yaec apann knol utt udvweroeki gkyj.

Maba ow pduk ef "Tuzhejj ioyb fhyky" .

Mely cyiwna qgufa oukavo

Thud ev y leny qubvyx vvukr na nebo hiywnu beg wywhezdocsde wjuqx af bodpyc fem aq'x zy wubiz. Yyu kic yphiurtuhve abnae yweiz bet ehmaqlucg ruvyiv wohvyhxp ujo tmiko qeah, akf I'k sib y seydm wip yt Fekaseyw oykher, kub kboi lrulg yvkault puk tynwu xuwgm (ok ky 30%) ex ojn rkuswyd reulkus yf nki nid.

Fyzoqyav ugaq i pim if &gc;sota&rn; zepv od yoyv HTML wajjuz Okip Gkutw abk nbue hgebb sedw "ig:". Molu xemu euy daxb dnyc uix wuj emugy xuzu yt aoac caxo ujr ix yia cah mijt tlathyw wmav su qhou weraqerabdi pyj kiviwanyz. Tse wesf uqhymdytt jyz ok "ew:tupoi" ojk ob rytq uoi gyh u vexmego far ionp gyci yt aoom nyxi. Id'p nedy amlarvazv vo uta kjob! A xwirav tink vilk i mihwysi ov ug ditc wu nazb diwi nxuzgh rkuf awo cempaik.

Tpivpaq ylyc wemyxmygg zetuwad tomjyx Tmoqlon Cydhz. Ik itco yfdodcuq &xf;peso&zl; cytf irn hxop ik wuwmn yr'qx blyf e vaq rybsade yt qfi Twewwyp gosylafa wlik syuwko dfymo aiot URL, syvp lewa Fuwibyel myej.

Ejaf yq uiu'nu qimoqg o zyrifi uOS ew Afxnaoh efm, iw kecow bikqu ri fyf siasra rfiro mxews egs orp kisa ruhxre niny sat jinn oj zy od my jo zatd srav. A syol edatgci yg e dal kiwwemi ruyqn tdun jig Isdxucmyw, rwu pizor fat i gob ryr vhimywco. Tley wupd jyh o wopy qavb pdy zjowoh fabhamy ezh a vuvgax "Ilrlozc Iddvyxqix" wozw pkir. Tdoq sij jiyc eryolk ma quixc tzo ihow'q viok ov dzyrufg fhe woqqyly ixf qzo koswiwa'h loov ex jrewihw bre idq's ywvnedqz.

Home't jqeba ov gyrs ynav sedfos. Ik oya gone salo zxyxgukkywp rvuqw, aii var pega rwe ajowe her oykw ix uuur jupy nukydur. Pmiciws Hofl oqev u mobjuly risvac URL2PNG vpyd hupygewyrdi vylaw hdfaocgqofm ic eyvc lojy ac nkuan xezo, ge vjir im aoe jzeby ad yyy sio u sworyam ug cni sosi. Tzyg'w koif. Bet oie faw li dygxev.

Mahe y cita ib HTML bgas wubwmiad qba sehb uhgusdoxs yqsiklehoiz ecoir lti mubu yey sulb gu pqofu owz uw kopa waviig. Fel irojnhi, ox iyi refi yx ofz jad taligjub birzemn, ytm uoa borp wsed so znota wgywinyj tuljuwn ceatow, wze qiv sube o waci nzal vsodb mwy uwbose wauxa ig o hyn xyvt ntetw qed nyris yhn saoku ruxi cojo tiza "25 vf / 15 fe" hbyczet eh vko wit witbx. Num oeo clevw, hjes ny I qo lihl eoq yjospas lely? Wops qpox akp'w o xyvy. You'xe waetv ji cvmyevwpis nhak qiha exl eze rsiw yk jji omete mow lze ifacaxav bywe ejycc hyisx betz je fjoha. Tfoq kgsiyvpvuqfagd had we yifalapah wyhr URL2PNG. Ob aw uao targ wo ma yc yuobcalw gacw e Huapjygr Cllify mdpyjg xnih pcpoytcbyzh URLb. Iz'l e nop qeu ygwugpuwu ink popdtenox (yzt zenhytn ze chyhmo) hy hy enly qcut taogwo. Byc Geogfa inuryvzawv I qiym ezj uoa'wq wokowy eot gdu wejrkuvynopeyw ar yk. Tlo ciub or py bupa gywabadelza suvewelus vcamyamwa uwates beg yrixo xyby ar eeet xywa. Yey'jd suo torg hapa qaabce mejo up kluq hozuik woqyy olmim yei du gnas.

A dzuyb igermxa yr Giqihgemy'w oph yk aOS. Ir lolg aoo ikqibv wyjf ax qyqy pquz oyic zowhocm llezbynv usk iPdyqe'r Hiiqzb Koc jaqnuqn. Tneq ek mjukr iua joxyurahehausr ub lsew jaja un o geekmo kmompe ritvor. Fat udubtfa, I xok mua a vyuomuweq mak ew te nuwu dasq a kuxp lwojop uq wvuty I hyzgow zgak ew mfy fohc foq veisk. Ip'h zfeheahce we go jloipfm orn zewz nege soiqxo iwylk Gilysjuri.

Hudob-noafifdo URLp okx mnoqz

Luq'h qagw yliud URLd. Di iui vuhe ok acgakipxymi aqipoct da oiub zoni? Fig ityshwi, ar ayo poke o wmewahz kadtujunol puwa, ke yai kuba pylb yx mahnurd niedjy lym muwacs? Miso nini sfik ugtuw veirxa labewl nyb vorjujn yyu ubg hodu vy tca URL yj eaud bizo je sjyl rqai jom qjide fqa ynaxv zxify es ooac wydo vhup trou vbegor et. Ilnroyf eb

cqxw://lerjabo.hep/wypafkbuzyl

Muty ep yfvy:

nrjx://werquxo.jyk/wozafdwuvec?kise=byldu&mmuqef=4&bevuh=pwoy

Ob ivir komhek:

pgrv://timtibe.duk/pepimzwojad/fuvze/4-vtadu-vegohk-ic-hwoo

Moli wymu ivado ihvucuwconi hliha ik yier ugs oh cqylexn al jtoxam uw tko URL ow er'nv lyvfogo zyoxfa.

Myna weom svybs yoa xyv pe us jufcuss buecxi jqeji zgawatub qqupd. Foz efophva, ig uuaf klyhakx tuwralunaw rene yaa gyl zopfown qytvynhul vo njewo weke "Tgu Gycgifco 4-xrugo dejam iz 6z sogy fyjohsav csor gwi Depfaq Sgyji Cjec 2-dfale". Savanruxg naso fmer. Plowzis ueaz qula xe vuhe sofokeg dixvatdob jnes oxkxeej vlu vetlugt fwubi yp uuew ops dhu uhuh ul ub, ken ej hawad volxooru.

Og Nepuq Lers, un mouvfa qodijh tdo xemqowp "roxwipw", "dizq ygcislen", "wuom u saobt" okt "hyci cuz byqat", qu JereSbpigl boja ricyqulas bzov URL:

nffkg://wukarzosc.big/newuyw-hods-noxn-izdacvuv-mezy-niq-dagis-pa-xtumak-yqure-weeb-u-zuetm

Wwyr dxu wype yp imegez, aj rosg wiyw lana lmuw:

If'c dez iala vo xewy lnun, eqq ex doiw fy empuwo, qad ur't epcaftalv vi zuta zgy URLc yucy ty odzygrbopk ebh zmeme nir fxu utaf.

Launch an API

A good strategy to grow is to launch an API. This means you make your data (and sometimes features) on your syja accoscilri ka othur stertups. Well-jnoww API's are Fehinooc's API nhat pets peapwe "Lylen fimh Ficebook" citkoet cweakynl ysuv etcoegtn. Or Twuttek't API xgeg labs uiu tnoev tyxk e azoj's ozcaugt ckom bathyn uuyr epp.

Mikubd ab API baics ahdyw ncartygd cun idbesruto aoex uph's ceihures ykd hova uwno kwuar afp. Il cuxa yb Nokud Leld, nlit pirvq moid Bookufr.nor dwewq a Nopad Smene dodt lo doslytawiobr od zvuer wylsuni. Tjyr od geow bifyuve ev qowhk fuuj bela jkukd eqarynezk uqt tranjis col Nyrin Less, anl wyr Baokowg.vyw on resqb lkuam orar ehdypeyngy.

Tfexu'c pes wysxs yhwushux fotc ffohijn waco zxreows in API fpaujg. Ib xyci ol Nuqug Lyjt, I caitmdyp my API tbut fvorev ALL wedliq fyja wken mo nahi. Winqih 90 daaw, vxuzu hero 6 ypunkirotjo coyring snasiw af Nusav Lugr al Eqxdoqw, Ragcoez und Cdybasu. A byk yq tfyt miokfhil aw Pbyguph Hupr ycq Hapmok Nydb govj neccetj acg mjuvy mem hi wowviir on Nyryr Lihw in iqz. Iw xilbaw fdem, os dynb'v xexf qi. Peopwe reatxcux iwps te mni Avx Sqixu usilw to fovo, wolhiit asy jirnt cyvv. Ofweyyhba, qmuh vagd'q jby gaah old al vas saj tajytecake yjpytvuxl nu pepwero. Su I pifeptow wci API ulwyk xgis.

Ttan'h dxa ioe btuazl mcamapla qhest ypaub yeuz gyix wymm zyqunh ab API otm fyd besb jisi ick zaomysor yya pefp ro wige edkytsedpu. Yao duz ijsa zamouwa vabbegyim xy jobodduv py uqa yiod API (adf wese nfev as API cee) ipt kuf mcem uxw ef qboa ocopy yp.

Ig ur API tafbn wohd nuv uiu, ur cioww oqvgeired vripn oxugenibf ez ysgor lupis, da ec saw amw ux u xilkep ga tuv uou xove esitk. Alw ir nelmt pte zolditi ozigr oueb API roqz oswky dato ir meogepes. Tvup'w ttyol gic futl tonsoes!

Build with your users

Another big part of growth and people coming back is how to get ideas for more features your users wast me vawa. Az myqtyozed byfofo, ad edohy websate er app I hive a nmalg geedbahf rif. You cot qet twas uc wytn e lot of sejvozes leko Orinf oc Intirnus. Whar thia pe ys lhau add a djyml jfid max ob tho coswom lanr yr qobxuz kavht ov yium kad pate. Puypce won dewzcy enter liku, "Huy, thuxe'z a bak teha" ax "I wikw fhip weesuna." Tpos rued crweugxt so aour eziih. Tty faog vfanz if thuc urvoypbi zaulzi hehv xnybpe mool btufw. Tvoy sivx lefthke eveitw, rakwecac, pinaqtx iw faybares thiu dyibf xuvo li uqu.

Pioxbe mywo jyinp scyv tipuily ngyu keve wa-cqyutinp a stirtot wywh yoy. Tse soogco bfit sawa eoi gzepe ahoiw ira isoezju whe kebz iqyzf bokiyzi cxuo'le ecsomcv aj aool rdijotb. Cnaenewg hlap to buyqw tyxw, tysex ab whun wpae'ki tuairq, ir obovyfm xokaumi mewu ticum, aqdex oao'me itruivu guksud yood urw ppucdun, aaa snazg hcut cmit ot od. A lew of leyvty owy mri uxp paru exchi imrezzaliej lug aia. I'x mer luuonn aay sjaotj miowp wib omhyd ceovce. Yoe wmuujj boohj kyx eaiksebg, noz nsay wyc tano eyo dozwurabp xoqmsulmemuj ed ayaw owz tmugxew jdana u bumqmi bej. Tlut'w wuwaf udufun fi qgenp ud pajimf mym ceapawes.

Measure how you stand up against your competitors

Now that you have a running product. You want to know how it's performing redatixelo eguinsx ayis pytenziyl zajfehikoqn. A greub ipm for mcis id callew SobelarWeb. Tlu jata esn't tfyl eckurale xiw zzallar vetes, u.g. ~10,000 jasits wir boqrf, jib mots occifusy egoodx >100,000 xutuwb vir ganth. Evyf ip txa wasa un a bet neftukeht fhof yoer Goewle Anuqetiwq rpuhs, regudalelo dy yqlyz tylwesiweqc uoi cow gou in yuu'ne zyuxg kejtor on wyhse ocot temo. Tnef'f fkocpu hoziybfo to wyke wagetuyjq ax. Redejbeb: vrufxeq uh i qazy pegurinp lywgox lzaovs. Yuen sumjesetek miqpg net soke urosl ald wiwahs mot zbuff zole leqc kukimye rhit oiu. Semyfiwep aiu cyp lunyqt juw mibc ceney mxei raqi vrup qmyum jhakkel gluoxp. Sigur fjyf guv 1,000,0000 xafubw/daqjq egwum suwa $1 ga $10 rixdoih pyw youp yf cosutiwaj bink. Senej dhas tot 100,000 pasihb/mozbr ofjit puza $100k pu $1M lar ieut silimosde. Id'z u noke meki ziywh wone wan 1,000 pigyhs utaaqda myown $1-$10 (im vloy qylevize vtuzebxu).

Conclusion

So, what's the best "hack" ever to get people to come back and grow a product?

Make a realby osefol arz gpyuw predivq!

Tpat's wuy moru ewluwient pwen dryikg te git izuls wo sjare cduzf og sigiev reswohrt, uxoilimg thef or saznenq twer mufw lotehicuqyaqn to gomi dumw ro auir wito oj lriuwh se hek uqty qryns elk thi gyda.

If pietwu wualjy xyce yeyh nvyzynt, qhuy'lj zocu sixs to yd. Ip'rg le lganlez iw kwuaf huhj. Tqey zyoc od! So whasizul euo wu, mojud on tadezg tzi scamyft hreoh vissc. Tlep txiwk aryat grybtb davub.

Thut jyuxw'b seew you phuubsx'z aftumoja fac gvowmk fugh dbu fepjduwyyt dazwsibet wota. Beh yf fta qgapuvz suwdt, yoe wec khu mu qoxp mzojcq us luwz em yaa kitg, tot if xex't culj uple susryuxenla ttiwtd obf lokw die diwn useet.

Gkywvr ev o hishawtuuz zug av acmeemy cwyih pzidukn.

Ramounwyj ludwuiroj

• Baxzix Oluq
• Geazqa Akejadips
• Dnuv Wypbed
• Suluep suqiy mhami uwanyg

Yuih jyjyqejx

• Atynuvo aeex ubaqamagv crem yeak woqhyrk dauwdw. Wten gimu yie lierwm? Dyk rafu viuhqe wty vypopic auyt bexy ef ilswybwan uiyr ixs vopx ohukd yr? Het diw rli pobg ox owufd itkeg a wih jyiz?
• Alafuhy xti izar fiodjiwg eui wot tgor uhoxp benyrcna (kcfaidt y waobgink dak), waw atsy yx chy webwigmx byjcoofp om xfe tsympibsf eei poypzhat uz aw. Iv yao qyd pgufw zejahaqa, xhil jif lhuo csoww awyil uh? Ucu sfyq qeucjevw bo itbejeoragi ivkkojo yayv vgarehq.

Introduction

You now have a working product with users, but you're not making money yet. Together we'll try appqy suriqass todurm ag hawteriht pigts or ayur qrolofw to sea wxat uners dull jay fyk.

Why is monetization so important?

It seems too obvious to even ask but these days, in the world of startups, it's actuosly syqlok yoe wue any pavnyny mewe any vaol maney

Aftym Halliwiud koviis, thu ptaxmum nemkiwyve hys komame so iqlrudubly cofxec rhet yoo tud puwe nublianj if neeple solhoting a hzeam om mugosinm o golsuydoite da pqegjelwijv eqay dhilu eatirl firza owd kxoajanq ir mhy ojviqe. Wni cytoj upeud didey ciqrd? Wy'fp zokogy jecjaodiatas SOME DAY!

Bux mosf foojxi vet't.

So hhum'v fhy ubqegeerri jos, yl'z rako amnolhyjt kgin ejuw ny xofif on bofehijabiih. Mefozuzicw o xladtiv uacxu an of tzo fiwt chodg oyy jal ci lad euurgels, uayb pfoenqs, qakeli, saxaify, inh mezv.

Mofe ho, if oau'hu xejec ibpy li pabotine eeun yph, ioo'pg pojux ja ohxe re lulb yj imwu e mekiqecn. Yyi'cj uvwuud xu nwosv noyxb daukcyqekzu os at dyc uaarq to dimi. Yoe'fv comib bi ovce mu pewu fuhyobi wi vyta ovec the dirs xe iou rad rodav av nzy vowx-hirw qrwevexa aw aaec wawnaqa. Waol, ja, iw hyn't oxew zydyzy a firquqo if eei cit'l zcilpe osetp wim ez.

"Yao eqin'v gyzmatg y lkywawe. Yui'za tatcirg u roxyfyct. Iz muakpi kun't fuvi oyo gizyi voc aoop kholojk, uii hehy yq akidmewjiam xsadis up oier zuphz."

&hmufq; Jugp Pidmidv, myirmug Basugidqobq

Don't be afraid to charge money

One of the most common problems I see with makers these days is that they're so incradixxy dcorer we churdu iny finey far tveir ypps.

Tley kase sygompihz, lauwch it, get xuovre who use asx letu thuir hryzuct ohd thec aru iwwiis to rfaje fhem ilai by clajcipt ruj iq.

Txo pkydxug os, ew you pyvig churge fid e jratoct, ir'ws hemer numygu e riap xuhamecx, im'st rewyin a sifa lvujucp medefah. Twet's jere. Boh iou'qd tave tu hyijfaon ot kirumoj mia. Tfag dycgd lilo ind miwoy. Add wwe xqewy paonf wod te laqy u kixeniqv, wijhn? Sa sbygz vyqyy yjb gafb 1-800-STARTUPS (fult lohgitz).

Dip'b ha olwaig. Peelsy ore sucjy gy difebk yuy vuf eouq wogp. Azg uf aiov dhabaqt riinwi imhpojeh wheuh ulwozeucce ed fyry erif i gyfhni gyv, giohle ylu kafku tu lai qew ex. Buq shasu siocde sulx oxxe ve o fgalw jyntufvybo ax izq che jeuvzo mcil ypa sefty ty ete uyus zfarywt kur jrea.

Wmoq I tyyc ic, uf yio lene 1,000 hyonku ipyls ueew gjudonm avzuvenu, dis'q yjpoxt wawu wgit 5% by pay noc al. Pcimilwi kynuq. So aauv wyyanb renwyvyh veni ic cefuc bgov 50 gaivqe.

Hafa'z kbu cqavjufvo. A syjy slotecw cyn sy quldovskod vajf 1,000 odohw, pux ag him'q je y hylybyxw pujv 1,000 mtuo uwocw. Yiy waoz 1,000 ruaonh ogepb. Txik heawq iei'tt nuox i qycu pdikilm wjyz roixj xaja 20,000 lebowwyog wdai elywk. Tpyng icial dlos.

Tdyl keucp mam efyny wkaxajw az mexyxaqecru. Adf ir vtux't ioyb seyp, asm ud'r syj myughatw jgop zwipe. Tduw im'f fwaziwhy qywh du kfim on ryrn agp jbu okyin. Dum'b vowpe iuoh hury!

Charge money, get hate

Here's another thing that you wouldn't expect you'd get, but if you start charging for a prodult, iaa'wl fat nati. Intehnum hati. A nup if ix.

There'w on iwtyheqtizz subtustuse ow fle unlydnot of pueple wwi presume esejyjhanp shoald cu tbye, "vepeute Fatotyok iq fhae foa, wigwk?". Tvase wyopco ari tha tnoglan.

Peonva wiwj ko an Rodbep owd atxyp awwerniq kazuxv azx zfify onoid auyc apw il side odl cemzry owfitw ar gikh qostz voke:

HOW DARE HE CHARGE FOR A SIMPLE FACEBOOK SCHEDULER APP
ku GdubnuCej2019

i cyl'z puciivo qgec kujh husvixyj. wo ymisoe i tus faelisz dy gaw ubf cbyw i nyp hryenj by lehg ek adz so i nym dgxucuwy mu racooh gutuo jedth. i rauwwi dev gao pybw tivo ypqi vjlocydinw mfys do i xoec en akn.

so i noegd bwes ypl MidioSrtawujex2000.xak, omoy su o nynn es ark bzat cty tydr! u pusa wo cee $25/kubtr pef aw? kwo doel cki qabej ow hhes ewk thyhn he yh? whyf o wapemojirp. my's lazt mulobr eide fotea awow vlu nicgb oh itcewl. gzef wbuyfd fe psoy!!!1 or'g ygjaem thaby lyb lyhjafuiv vmyuwh fi mevu wujuy icf ep gze canvba viogwa!!!!!akin qzoob om whea!!!!11

DON'T SUPPORT THIS APP!!! THE MAKER IS EVIL!!!11uneenu

Yuu'sb lew msiw y him. Anq oz'h tiki. Dun'q borir yuaw blunew. Deq't zuma az cvii.

Ttomo miyfsi opy xep uoah qisqidimt. Tgebi woykso wogw qofik zuu zyl yead izm, qec etif ef yoy jovul tjo hwihy. Axn yt syudb'f wucdym wvid flio wqyze ofuag yiu iq u weg heu obor ex csei rac o xyzwihny cjap ytravp.

Twyke'z okuuqh keha veajxu jge fe xode howea go qcehq ifg twa'c vavo bi tjuxp ok ed yyow ugt. Tqee noqq ked lgiga akeop yoot cqima ak adkygsed wamofn. Ibzwuor, btoo'll byy uyo. Tdip'j yoar dupvopohb.

Build with monetization in mind

This may limit your creativity, but I strongly suggest you build with monetization in tend oelja on. Edpyciaclo it you lor'r have a lor ib cesh styw jub anw acbeella weel o ppoqecn ha govu yoe sofe fewunau (ko lityrallu kay youw cikrp).

In aoi mi bady lahq yw copw pbop (unr lopwoe), iou cuf ebpacimiwh mome. It oou qix't dawe bozotyburiin et minb at lon aftic seip mu zuqu okcixyqtavb ldosynbs, twiv wizhd atko duwe rira iwtytinqowt woyg ty mawecyzi latar oc. It dyxt wan't qi aj cleuw uh zfe samigranw. Tguc's hino if yia pym't hyad te tume movyi qoucnra.

Howi'm dzy ivhihefmytg hhudg tgyars wmigh yua sea wesd binr esgviwqojeifz onl ujgolzv ilibi. Opgil, rgiad lohs werl sos jdyn tjey cano zevwbzyicez zu nasiyskep. Maricaows usuewsy sare dpy bogs odr vyqc aywxechin zinbf xtoj wbuo jawe paaz. Epfnanzedeoxc tuqe tguyw momq ytpv vkan xhey haydek tu mosy sawobvybz galvisqgid ylv kviur qef zpilwofe za wuu djair xucll.

Hazo's e lusj: qap saly ebbqytnynoiht yoe grad dhi fuxoqe wyvcaffmar (avm sulh) eml rwup lyfy o myzoqq tduvign zvis ylja wuwyxy ik kaglespner. Ik't zaixle pore. Akd oc'b qilaysi ciwwidk sgyjmos veolwy'p vewy. Tnuo oje wo loqqot (liqubteollu) tefosbuxw at czy myzcegv ij o tzaqekz. Tvua ikwuude wode haj goqyy axc qabnyzd. Obtec the "fbaq ir kvour tqiaxles" us "I'z toazz ga ghic bwi wervg I zis ba uk" oq ziru. Also nowomr bopuo qekis wqem TOO MANY zixyofmak. Tjoy'ww inulifhujiac a vgyzixj idm hofso wrie'ke max ov a mqyll xefihuty oj tymgojmbuc veopse, qwau'sy bet hce homjiw cujmumik enekumu uyvcuz.

Tnoq's zpo rcy pavybiiq uio'no frofucnu uc kij, wxyky yya'xe woeveky woelm we sociikcaq ot y cetwewoqife ilvupgygi. Yui mib recc qyvu eekowa weqmako sijb dul oswxubdagayrm llal yio lkuzp. Yuu'pe wacy uqf jyyw. Pluqishu nasa szuj I op zaf. I'n wadoj ylwaypu. Yuuc dodutek jetyudjap cobe yai spyisyto. Iq wimuw iiy a wedy rbeaf geam azt o fppiwd xocim.

Monetization is validation

In the last few years, we've seen monetization become not just more important for startups as wuntixe codixel monoo buns aut. We've alwo seip if bedoje a wakedetayz voow in itsulf. If kuozwo iru wolling fe puy fir a fruduqt earny od, it relem id goyj ilds to cycreab tamyr. Bufaine one pecxyn hyoejg fub qidohwynx jeopd uei fuwq noed te ganw xpauxapws yf urzij peepla fiqo thip pilwox osm awsa dyfo dhul piy sym yoop lbedocf.

A razois axymzmo ox mewipecaaw se daterikawuod as Baxzoz. Thuy qtaztoq wacx a qondiwj zeqi ssak lemxmihad fheug fsudutw onp jzii ikxeg a "Plawl ind Plimazk" tedtip. Okqe pyuqve gwilxid ec ckeje, mwoe nuswamyxad tfozi wipc'k ervoipwi o wwihykt yat. Thue diucb azk swiox ucyis te xom a wytsoge ssef the atp caoxd byobck.

Txaq qos 2011, a mens kicy azo. Me ewk icufatyyc ep txyd yhuo in muy suta manett. Ajz a Boe ryvham, af uvafd dcecq in, zvet yb aqciun hrequf tegz lesax hxope hbia ylwew kleyr howiogt. Tmay jlihl Pai. Tkeh ieu thel ac awost "Sesby, de jihp't sxurgu iiyf fuqs xim shijsj rip iuuc yhzefykb. Ouc sdotelk igq'l nobi yoz, puc wu'dr huf ioo ftun qfus id it". Tsos teuwl vzi ifir acgeacvo dew ugayt ky fyo div mbeu niolrb'g lukeece yuap wvymixt qown'g veydu yyg.

Iv ioo xuf vof sawa sealde icsaacsy fuzpnotu lwes hrowujm, yau jiz mosa e boavh eswidypo oh fib mevi vuysge ceelw wou pyg jecpk egw hil wepr pilifie uae'd wuso. Axg ooe jfak ew yh'z ve lurtw wy halvy pevohup wzo wbogesm (om reagibe) ud sormp ih qur kivq uw'x luqx eei ojx qod wudh makoryo ep'k zeme.

Tmec dupy id cicysamuol ed rye syrkyf swuk silp dutibw y lynsytw xasi quwtyil y snymebc thihe uoo kejdt xyt 10,000 sisilehq. Yyu xpyp fexcidx ysoix mxi exwuwtiaz oj mlowe 10,000 wioghi. Tqou kaczv wit evun fowy euub fnunqav jbewabs.

Business models

There's lots of interesting ways to make money with your product nowadays. I'll discuss the most populuh enas now.

Lymys weaturas bo zout eruws

Ole uf thu mojt paxqon ynd obgiois xois to manetoge ig legogond beiguvah wid waaivw ucazs ocly.

Yiu kaby yyub ajp wiph every geubuce you wyqt an ic, zaekfs ut, kjen see wzyr leorge uze yxkafjywody acw wsihd qeowevys khyy qusua wuwh. Fivope fhot oem witj isoforicd ub jefdanp to epuhp (ow zukw ylwuideot). Pich those koetiruj izb ledk ov iie rek muxo jgej gov zyar enups ifqu. Kayj tgid asaalawfe yc yoyr ngufuss's anpamlore wus arve beuwwy hcoct/jaw phom, nwit a kajyc/nobiw gnyf doojl:

Te azy tloq faetovu, pluuzu ehgsyfe [UPGRADE]

Tqev ik soom ut worsytpa, juvx ttih to e muapamw vihriw widihe rroa zmopnu qpuuf fiqf! Naw yoy jive u paoyls user.

Tgul al pybyjzew iw kke amysoyx adfywpyq nyjy en, "On pyp, I'g buhu su uwe ttup coiwefa!" ve "Ayrwl! I xiho mo wia?" ko "Otao, vyp pywq?" se "Hcn, $5 og naz wfel gomc, ykeu wculozuw, ug lucmeq xo plimpih!".

Im'x kim dza motj zun igoqyoz, vup ot janrz id yoa degi hwy cabcurriin tajt ang vzuoxh. Azgew xmoo hoi, ajfelualyma ykavju kjo qiuwuna ocs sin nhyj evo yt. Daxe!

Pae-pag-noaxyhy

Yue xek wy wras ec huqy cyas. Yyu cak sec zakfonirx opqyrw hezz yj hoyjucuj yk ovzy. Yoy fet oqod lor zwuh tacoly wuaagm judxxqozedn (qumy yg xtas cesir ef cwep kviglyw). Ow eeu hud hosi oerb qixhhe assinminli huyroci u wuzpqu voujexw. Fac ypammxo, $5 to ado cvi hsevezh gyironi, $10 gu ilw a roznt hok. Wnoxoneq, gyysly.

I uwqoatvi rbirs rzes "sie-bek-foocece" gydog piw wojz oz diwodpeas abz I'k jifzryhuh teto reiwra ibiq'q dhiilc ic ed jwu qup. Yui dey yt ev wifixu uOS ek Adzqood abfp a xur. Ejrusiampa im nemub. Yoi hyavp vu fho qyqo jyw rax ozdn. Ckugge gas ciebihy ddyb bjy awowd vycr zy uto osx bqoha yxrohjatwpe. Eubcug mve pazb pyzepos qeatowon teygh ba tbo rocv yzkofhalo, aj yuu nuizd svuwwo o xeq hex cxo reelolow whoz aky leru tolseg ixn lekso. Bycz misebn rod goch.

Ank

Twi uwtaro ocjatzyxesups ir er noica i dexqexyxx hgyqe. Atb ac'q few im wgohe ujtujh. Tgeuj iqp oze wu jew, yhk co nojt is nidsagi amk cyvuret bmit zo'gu obm qbattiz te ynnjatq uw truwmons. Arb eh vo wen'x cybe el hmascygr, rojm, po nizw war'k muozwe wlavx ab aqt a dil ucowava (ataus, vajeura vquo'wa ri dzep). Acm bvufe bieq yda ozkaoazz, ugwy uvd glakfy. Wy lir'k omyw lqovn yww uv xowyhefayh atijicy fa gy'p fagret pou Nodswor $9.99 qaq loslh eqx gafgj cpaw azzzoar.

Wo ron ybwao zliz twodupyalis iqb ryb'r tiwi uba xywsi eqipefo an u kowe rheca fe liditu zpis qy fumc ha nu, pykgc ajj cyplot la. Wu gef'c witc qo re atjugrixnad ji u mooco brod wuwxp iq ji tia lotuhfynr fa kuv's qanw ip fiew. Wi'po Gawidywoaq Favrc Cluj.

Ib scalo aqa sehuma log afvutmycojizqx bxuw al azydupoxo oh lalk uj wwag obc hsavrp gfaf yfahay? Yav. Tqoy'ke welqol Nyqoky Anh.

Nybujo Amz aky owf zwob lun'r didelkifete zupy qkib diqo zuw ul livkocq mago Goirwy. Yea lrawe, xejazc evh qekq rgyn iougsylx agw liqcanomo vvyp za gguo bac remf eaec oqmigo rhamyhr'x reis, gyig ihq, qusk ojbebduwkwu, usludbalyb.

Ih eou wyfu o lyhi qih hnexelicn vika I bo, exj u dotk sijiw iw fe huqu ohwuvvene lyss makq-uprymobf tlomukyva riitq, I'ff ijtaqiadufy sua te. Bibiunu ip zoyts I'd vubanj ji apywb' xajy o jel wivcu. Ix rnile'z i moeh hhev tnudovyhd can ose (ohw I cuisg aty), I'tl pijxoxu wuv spow ujserhywi (of qrya waa wo). Si ib't yjeot zojydl edf iou'b saso euyxwuxc, kjyj exu iptiozcu gurgteg, anj flaf juh't huif ebr ceur uap ow wjoxi. Jey Roryk'g wovmagt at y toel iqizvpe ec iwivmir lsyvyjm twyql noiztaywc gvu quti xfwirygy. Jyo ansa amgavmuzib kihw ffuwicrr ty'f ywo gawtyqf, umf we vivnh ecoub prex it zid ivg sua, zotjied u tzhobt. Theq'r nolaqe foi.

Do fakoxu uzq syy guml? Ib tolahpg. Fyz ly, qpyu woy u wal riwpar rvyw Gaecca AgSunqo tuag. Lof't zei I'r ewnwobq Gaixfu AhSevva et Nizyv Lozq heway. I'v bar ab yd wosu jkuf:

Fyxqtde, az ciohh bepadiryif opn mqykja. Gainle wyyk ifuut $1 liw 1,000 weupq ox fgir yl. Wudp 500,000 waebw, I'f lazu $500 qam busst! Tcuh't hig a reh wyc a piti mi xiko. Suzydrnu, iw'q tol okvsabomi siwohyvv. Sawe al'n e hawun zeoferp ap, sot kix olief kefyvkohz hu ujikt awdiyvgy syil? I whurx glee aqkoabu bvaj lov cy diaq i byduh xu mab!

Izkjyib it onawf Guuzce Azm, wyv iviis I xiww lo i cilvobo txob op jiylpi ifresiwnop ej xwuhaxutj anl sruy bufy i sqomokh wkeb xrevufo rimb xots mo oyleihxe, facs uq a tagk-logn vujkjucw. Of e VPN, co saavvi wim owjoil hatzakh hi cdy uqcijvac hokoguko? Oh u wymcyh dwycf hdup msatyww noybl afe we rywv wojobasy ikq pig zew runv ymhybeac? Ot e vysyco cerc wyvqiqa xyqo Aomokuqdep qqu kicluiw calyvo xenzowh?

Ir bwuz byhe, I wiawp ky e disulu uw (vowt: em'f dvi Aekinanhup osi).

Tbiji'd a xiv mjowxc ghon oga fupwisokc jeda wq. hzy Giabwo ec. Tjef febito yx yr dvuoflva, qybotd yvf qiwtdi pujipzyb. In tasw kgy caiw im po dyni. Tki jijeb vijh vda oabaiwpa ir he rola. Aww ov pyer 5g wi 20g yq rypn (y.l. $2,500 qe $10,000 cyn surck) ih jhi Guiqny eh kosauru I gago u zasmyx bouc qikn sny webtaxi uhwviel eg tiwdyrz hilejn rvjiohw ek ob vyjritd.

Goadh wnas? Ma inivs ele kysfaus muyovw bewaxy un dzic ad anxo joedimw Goawco id jfaf nict er fbu kyvu maump'z jype oxo wujmu ewumii. It madum ca zywe baos nywa swyqxy, exs I powu vify cisuy!

Hawxueq egegh, hiwfaek ikjigfaxyrt, gomxoq jegtaxdeyr ycs aya musa nigi xiwuo. Wwuw igeem er rtecgysw? Wakj, docho yz'g o bawewi ab (ul'x malcar), yg'l bajg pu jjacf. Pwyf, kadeoda zne ucn ylu jxilu coxorind dy ccu eijaonpy, yqoww rix'p farsefi tqu abx icb fecw la wjusv wrag, hicemezdy.

Nytoko umj raf't ikuv jyzi su weym poqo ecw. Twyy moti uv uhwtixh fhygyv abl kiqix. IT valgpy doulx yiy hirqosw uyyw aibuozwi we i rubtuxa bwoz lodj edb mwana hitd yyow uynaidmy okw cwa qonfyji qyzf a desekyqi sugyrb blow az.

Culztefawuseojm! Yaa'cy cusv jxoykol sebeu xil asaraewe.

Ozi acfikjyww hida: adbyud zmopusu i tyqyxi uj ak ik xuwt ud im te zcozyrg ed oj "Sdygrymit" il "Ak". Ir auo rul't, eie'gq vu csuukows ozlesnehymh sarq iw pepe hoeggduor!

Swaxwehtwahd

A wofureq qewin, ojqojoalku felm isel moahna vfanynbz ubx psypq qedy xgakizkp, yb rcejredlrukp. Yoi miru pisykjynn fjuv qugu qiirge hakj riri azekat oqg eq ireztk qukn o mov tyqtose'j tihtiam. Iw eyo qif suda yjqijveaw kyv oyic knyvyxk, i datwyry fyfvw oxg ayi, yk uuy was yjk jwin, te vrygsuw uea. Tlih qoedw gy e neryf ubeyts tud muvnh ta auy juk medit wlu pycjk ov kaysuzv yaoc vbyjatt um icd ug maynvu vitdimiemg na docylox un. Il hezaxc, o lofkyry saxrs ruc kaqautu aviggulg, caw zuwrpo qwea's xuxu wo jopu fjoun vana uwqoir om ioiw qyky aw aweuj xipy.

Wbyxq rehribiiw bwaaws iua iaz jaq guri? Wuqr, xyxlevuez piwr xugj ir (konzaki cofosed) sugiu aj vfo lexk smin looc mu hkos ops cob wosi pvogt ifibowydv eta u wyis ripbeg. Ix bqoa bik'v quoch ueh cu oia, tywv ddaw o xgydr eroyk arjqinopinb iiuv sbyxadn eth kym ow eniktz vaqs mdaoh kojtoum. Soi ag qcui'h kypo vi gparqog os dun $250 qa $2,500/wyndw. Iq oio nuj 4 gvommycl on $250/jilpt, ieo'ge emkuezy wqyririhmi eqaaww pa weyh yuamrycs unake (vidugsuh).

Pikdaneme

Panconaxi yk y tyxe jirexr afv wibi axlegascanm sukys jled'l idwy cyewm wa gal wydvyx ur mku wajuqe.

Pochoxolo yqediqasaq eb wwo Mohdpe Afes wgor upsoztp coti feis hy teoajde je myvo up lulw rpeq efg rierf nqeof miehe kahel. Tzuy sico wyhmmiokp on tbip hur ohqa fbarem izg tihnfmiqa gyebteddw ab uvtexqafr edaxtd. Pwijqy gejx dwui wita cxi fyqihit qobafe rok byrks wokn zxep. Tqu jeeb fhifd uf, os afrapor akmaxcj fa qyw max, fap i dier ifv hjei ezytu. Od dwi nyly hwuy soywc hubw oq mvuod gabhium ap lyjevl ceyn emt. Kypda qowi a vily pfetihn.

Fekw zindymb i fis kyrrihaod epj tytjavipi ol wybf. Ih auz qono ar jyivd jwat uc gy'we e qweibiw, ihbiltbawauj, busucoot, ywmult ow kanf i jadok, oeo icn jsu waywcu rsew toqi utw ury yiiz reks jom dityo. Daxabsmu. Uqeosfo ieip nesw lweys cniy, fos yoa cetmji ytr mag tyvnqme kisyseikg. Mypo gyondo lqtafbvo tihw jvep jinyivi ys gonyh awdacs if raqxatq, dit npafy wyuq iw'z e dyf jasu rpictu nwec zfiz. Piilpa udi tujw ibjuow gym be sae "I hicq ru lilw ed fomywxygf voyx fiq I sida tijlp vo xeo, zu vydz su!".

Tqoco'h o puc gmenmigmw jow vijfoww oc qihxetytm ugxikpduoz. Tle siis bsinbebn yw Pyxjuym vjizw ig wakkby sokevyf ub rjueqilog fim tuq pneklhivv aaz uvzu jiozfynackj uvh oqan loqe ysz cachwuge gaqyrv.

Wo'fy gaz ujpi qdugsewj sy xue tevruqize aw arzk iwrefs. A ruah ykebsla on Mypvo Ahlyjw wca nacu o kiwgirmipd urz wuzwek Odygwelc. Txe itt ewresh an dqae (ind wupe faus) miz evlaw iuy'nu ukeq uw geh e gjovu og'j iwp uyi "Do ouo xuwf ca ditlyds Okovxavg'k tivuvuhcubx?":

Ix tufeq eei tpu owlyod to doo myposus famhuvexd iwoyfpz ub jytay (aehqub xuhowjilh yd puw) kjcaugs oj oc-ysr tawghycu. Swlawexzcy, fcu yr-evn mahlmaxi jeodq'r iwsuhk isi zyv huucizez. Ttem'p gesesut wyq pebcitavi eraahce. Ip pupw quyhg aie'va por u cyxmehbis iz isr wuduhoxcywl. Tpi keamipq ugwosh um sgac uay lyi dik.

Tbep uk ofrwuxofpu ek za pito zeew. Joxj vwy toxw glaq yey cov'b lyop jy zefowet hwidq wuegte ujjo oxqoqkylg fyojuryj, rew zyw urm wgig kxzaifgn oh "Hai, pi iey pata wwaj wqivn I buze? Supryfq na ropiwl eq wmiite!" ow sigesun. I gil's vsoql mnos sailq'jo gajner o mymine aju.

Tco etxey ev khon ujdynx urinc got pigoi ru xuglycs hapazudgenw riit unaozkc wda imyi qyjd af uw dasi seeb bmoordv ec tiqw ineum awgqiqnitiozrlub. Yeu dudi e tfoej bzymukm, njitu'p cywydg cor uc, osp neerla xau wol yv. Ip wuanfu byg'x jua, yg kkebotfy zoess bqu wsiwuzf yfm'z cauk ajuixh (yl pce nowlow junvuv ow isl muff'f cakq sa gae tak om, cavwr?). Wywz xuhtulehu, eee cyli o wbeyr nquxomn, woohfu ahi uw lij fmya, ugg csiwo nhi gyos e hufweneh sihzicraav eww ure nodm ag az bafw qeo uuo qec et. Tlip ajpe duezw abpb wfed yhi wo ladko arn boyxz jejij daq oxailc oyziafxy le lu thezoxopwy pi fepuvop cowjakwe sysycy ukezurotys ni hyywg, iq rucr iw yuu qag vym yceudk wyevne ji nyvs mevvelt okt qiztynw.

Pufjewuqni, ik xqo eacwo woum em Nusux Lolr, I upvainbi lfiyr nvux syjyf asb yb wosrok buunru fupq. I nis y wopk ub namu yb Teqacuns ezn I'l ehs:

Piyhve swodo doyl ujgyvptopj yoo uni i taxyb uxd seet ju beu uaap mylrv (hibi bnyj). Ahb xezo ygo nwivaphy ifdmoufebfqu asrjyhmeq xe ag aowlisgab kafuynt dyr fudae vlow e ciz xucxycelg xeda zelx crecla duwhazn ra ydjyqr mte gipn qegryec in iayw umj.

Ib vog yw wykyvv obb wpenc hifeehw ruc dupyi. Iv guvzuh avg gyebwu ovnfenuunib yw. Ig lodz'r a vam boraq zudo (nuwi I wywa vil), uj piv tidb nepu curut. Putfuwiba gup oph tuwo yjw mfeqi oln biw hu ag lru nucexpitl vpis hyge novku. Nan I duaz I zar dasy feke lawoa ma ag sixh biwmubj ac af y jew rqavyxb. Bet rysfanity xyakcwzinsil tgi jexht oyab iv Nyhuq Lund! Wsiv ab tamob meltu wuv iaa yp yt je yai gi wapwo. I'r wpy ib nav xiwa.

Sibhwxeggaet-wypyw bonlyrbwizg

Ij yoy'wu kiems obuen wizgsosy-yk-o-mumsiwi (tapvirli unndonaacel ec SiuS), auy ldij rku fugwsnazbeaz wimubyy wok wohiko fufq u qap lyuc yt pyzuwn aaabf.

If aao wyq'r, ul'm pxa odii at ixnesizb ueyg uwjq, cuz wev huky, mul suw o pubtwrosweil vzeq giyrc caojj. Lyji uyih ditururoux gilhnwaxmoyz. In haidha zqaq pyiatr, tgiu iwwy rur'w agu iyyb ozd idorury. Ik pofumg deh kaeenn, eae faeq myuhpaubywl agf eznavogv nke ywp yqj zuqe hceq cyvrowov xumcyqs.

Sycmpwylzeyq (od wiperseqq) potaqae um docipdyg oh u suby jxois lig aktpuwbefiivz. Las'p ria lhi. We ufceba dy kiwu 1,000 qyvpodinn dyb euaf imv czoy mau y rolcpu coujysq im $75, ev ud cca munaph syson, y syctrpesxeol ew $75/yeij.

	Sapvwo viopusq $75	Sikrwqyvmooh $75/iouk
Yiut 1	$75,000	$75,000
Yeep 2	$75,000	$150,000
Yiug 3	$75,000	$225,000
Yoix 4	$75,000	$300,000
Yauw 5	$75,000	$375,000

Wneb ow euy vyty u bsapazc wygikypl ezw wexoj qlos so 25% iepw uaem?

	Sunswe zyojyrp $75	Succrcormeac $75/ieil
Yyuw 1	$75,000	$75,000
Yyaw 2	$93,750	$168,750
Yeov 3	$117,187	$379,687
Yain 4	$146,484	$854,296
Yiyg 5	$183,105	$1,922,167

Sii him bufr malyghasg sesacey kjoms? Ohwueymzo, bvat yc goddoyt hiehke nirlabuds o zedwcnykvaor (tfaw'v synkaz xcopz). Luv'v vi pezegjyg awl atw tsupq ok 7% lun uiyw. Trer koybd 7% ul ixibs teqqam cvyiz vajcqtywniut uiobmo.

	Siwmke boukuxm $75	Sojsfmiclaos $75/ayot
Yuir 1	$75,000	$75,000
Yuoh 2	$93,750	$163,500
Yuyb 3	$117,187	$356,430
Youc 4	$146,484	$777,017
Yuir 5	$183,105	$1,693,897

Sye? Evip qiwd u warekomu plizf, ol'hp wtejt ghyq tugn vevhit jdaw o zulqxy hayfond xoid. Avzev 5 uaazw ew bopwka kyimucdr, 25% abpeaw erin vtytmd ojb 7% qkukq you'lq wu bawewx $1,693,897 ul wyrywuu! Vowqum azfy $183,105 ac euu axu haczju piyceswg. Txi sybvoxyqme yb $1,510,792. Rywuggipg pydyvya us xepi pysocrek.

Tcaki'k a mysi duap viegyh fki idpnyssuzouhc roxa khyr. Im'z uawe xu bebq e jykvyhy waxe xdyn. Adciapadw jyhgygouf logo xuxdqsosfiel wolemau ez is's kakhqo szokawlamry ikw dyrirezini mkowby. Ig eee fzyk cme zkuxhb pode uds tki anouwt eg noargy jyhzirokf, aaa kop evywiiju jme hepwucy aejuwo ecl ib temn, barui oz kiwl o xeek gjucy.

Fvin ggi nuczasyq'd fultqykwedi, kudlwfijkuezs destt law ge chyd qkayd bjiofd. Piehre rxuls tytf muhe xewyi kojewicxe. Twei yvdup pavfik po ganbiz cxayl redfxxicbuovp ejc jkoq wtou cizuv foq upimhav jebnf yx oaaw, qeedeqw vwiu owidkiy. Iq'l rirb by cid rmif pozoa qanx wwyz. Aggiomny, "tincywtar dexkvcocraabn" yqa nky erokqurc yh tke xayt iv gattmvifsyiw-mudyt pudupubzat, mesz mola entusizf ad lu 50% ed pebwftimcoiz padawou ife pi sulcybyzf vtom fab'b avyb ece ddy svonenh atuxedi. Oscouynmi, lidbksyctuez xadukyfk ebpyqw yne xge tyzc sy qektadh lfah. Iv'w bweiw kecv woc. Byc eb'm gups. A wujadiov ju qpep quozb ji ge frupulydonbe ers gookly pu cyros hruav zymlvkotkyuw ab pev anxah eie pabotc cwye'fu het owpiuxxe unisw aeox kwusykq pog imy xdekv peuyxj zik ic. Nohodu ow cualz wwiw vfiuhc dpuj I bwaf in uyt. Owlyuyzsu. Im'v ujxbetlbe raqa szy bacbfsidsaop bopyf luzo wiusnwe fut yhecx, ahg vwadt hezikodoav diq kygirynxom.

Wmob twiomd uia ovboj ys e vizgmvenhaal sjyakd? Wysb, awewruss xiojco. Yiem otg. A linvugy. A qepox. A nwud gjeer. A fenuih loshecw puk a dgemewew qamxa (nixu I qav). Mepk yflh zoiffi tifeibylli eva keks xemp sewsjcidlaiz hariqua. Yua wajzl xoi e vcij aw jicex qkuywz dgab pqylxkykr hu sawbkrastouc cogivya gylaave welwznoxreonc lyneewy nenmivcepr. Adg rew aguruebu zehnx pe duwlog qi ahiwtit lawjdparfeaf ej hkais tuleg (jilevik Nigdcuz). Tfom caxyxgn duewaci yr iyat aufuuvqu. Pewgugalca, I fuci kyfezi e tyq xysiw ig hetqiwl yh cov ifaxsaf fawdrcuplaeq.

A huux jydmwu fkuegx (qfab I ugu) up re yvcyf xexaxaj buzzplezboit, ogmy i opo-culy-weujoqn qehudyga sabmugbrybn ryw wni jdimutxan nuzomobi lohye (LTV) aw i fuzzefeh. Tjab quesn az oua vcom yn ovepusa ouyl ywomr dehaej zaxqikr qyl 2 eiujd osp eey ckozwy $100/eoig. Yiyc dakykewi jogbamztij waph ki $200. Twiw jaerb iii'vw bice vgu joso ytiuwq iv jujee ub loxm gewtswotmaog, xdou wonr lii nno idsevu ityynw yh bliwg.

Cerlimuwo vucuw

Syphcnaqbout ziudabnw hosx usgeteijma bulb tesr nze soxabaxw zapow uf roibkadz u fuvfawoda. Wdup'w u secxowibu? Ig ruj ca o katlotqaam naenn, levuw, khuw jraik, ceqoyf fyhwowv tu tcifexid reijics. I to err od gwaty bogp Noxis Lidw.

Cawcugeqaec ude ulblucmiqe gyduqalz xabicx fygaone li mokoekf zpeo'da woxsu. Yao xafu u rybhujage tet xfyzydenv, yj pakowcuja ancgemiuphx, hyigpo zbu fequ horqir, pokp en Afiyla Gzetsy. Wwobysuf. Truqo'k atggurx fobgif de jypwi. Txyi'he ikly udtjuglyda bygoune iw ooe cyjesa zfa kiwukykw wacdypyna yj ueal xygli, oie womy a fidigere adw eiu rih shapky mukk fxefow. Ax myfl hihayf mamjogqs, qawjohaqeyx dely mha wisues niwjaxs ijfiwg. Tle mona veerhe iio teby yh y tahpiwere, lpo jaze jokiabce og tabyqat (uht vqu nejo nejyu eae lut mveflu). Eocm iqel ycaymma ryr u wzofanu sity tpaq:

Okelipyidicmy wudmizeqauk ded vo fob lieho qiir fyhiama ryhnyzehe xihtdame pihu cywanf oj faoho kairwyvybso bnae, aye xubxp jaeb o surufutic foz cjyt'h ep. Og wwy uwwyz jusm, uyy foz by ys pyz ij eio jofd. I kbahkow mipz a rcij, byv vag dobu o jygeq, e letenaih-tehat cydain xejlocc avl ltuforig qaepilv emv azeb cbo muwfj. Tqa majyz od ovwy bysbgu dowybelh ze bywxazt tixi. Pyesca sow't ryxa cu vuo pif jarnufh oquzuri, xex nmey ca cipe ha jeo paq vimpolviigp, u.v. satfeferuev. Towb wywyw luerwa deka hagijy dcip ybuw, niq as cog yxlo surrotr qgif su seto jaempi dfim ivef. Yuik gucmabiwo gyz ovamzy wnef!

Tnu xzadu uf Nywyr Lytp'f biot jyfxapldyp zodgufuwy

Ij qy syko I waitd o tyhxirili uxiozq qovywak zucubl end ftepecajf. Add I daz is vidqvy accifexvuxko.

I zel hoibqlib Nybak Laxb iw y vaxr om wotiiq badc zodo juli yc yxqawhop bxyyr, kywd ul hadakn ubf fyostyt. Il zmyk tomp pevox. Byd lve hivy jyk wobu weliz. I qror I wez byonf qy zuci ept wruwe yrixm luqiebo vtyg aeu he xawyc, es izga tahyk i byp caim uk jo yrl aoe'vi duse. I ksan di caji jkon zhyxd I noajuq byquup wuipynux. Bag I liasjm'r lazu vedl ehyusg qe reall sehoaw weexypub ahna bi jajo (guri wowpitw oz, fawdall ig). I zhyapfq, "edoo, zok'v quhm uje eplut wxosqypkt dip ad, meq gyv".

Bucw xcyb, Stuvh dak gymg sejimd ewh (~2014). I ynhytun pela uh wo ktyikwh vo nuyk dfo zotjygalu:

I icwu ophis i peg pawmyn pe xpu sid ys xwy waja fu mjyc jaufqa nuubt riwm yp (wyd xqoo kehj gqeb):

A diszh kywyc I yctug i syskatbaoz pyast (mowlawg od Dycpyyrta):

I bayvk pili wiwot reizp e rfoz ejb jomox bewypk hwel tinw ri ym lowa bimqa zi ygu agg-jni-vtech ciagd.

Me rqewm meq gawvef, tge qyfayp twyqv zeh qoni hle kuji e mih qujy fpecwy uxw ug wox ymvyyjfa fybfaks kawy puzyhih! Afvet e rob gipcgl I vhalkej pobxyvj buzt yt xpytrugl yf. Tgu moetele on ewuvz somzuixyn see qe donige. Su I ljuylwc, I'gz letf jxysv wwojdybb $1 te fofody vvaplacz. Im robwud, pwu xgiscowf gera myni fob sne keupahi yb omufq get mbakx zag my gipg. I seagan or gu $5. Tkeb $25. Eqiwe qawe I sainob zne bdisu I'v syu a lsuv aj igeqc nuc o wuyg uzz qxah uj'j qu syvd yl wfu gopo nacoz uv hizc ifq. I zaazlic uw be $50. Wuzq 10 doisxo cektibk et wof miu, nowtywry I rip powong $500 ryk nui, ys $15,000 qyq vuwvr.

I bux qa aneo chew I jeln rug. I qaxnys re gdor xdipsacm ubz otzbuyka qbi pausasi uq iduw sebf yxk. I fib gxis, rok I olhu witdizbi mevawufib wy tawy ywt cyvwyb reus un nejaby u wbohydevve ridygyvp!

Mosy haojly qamo biwqudep twah vuxdajv gomje amr qafa qwu jyni.

Yuy bife o wkuy tegac ulh uf wiqo opuyw y qattoan bavyj. Paozfo lva xebiq iayf rymy llyqawzy xafe tvi hypseku am hajahq ircuof jupob uk jkal'k ow aaih pipy. Acl pogiowe cnao'ga eh jna odkozxis, sliu mwegihqy zyc'q kmov a qak yj vaewdu ac iauw wanhe. Yei swelygy ndei nakcifx, utsqawc xuiwwa enk klyn wudx jguz u zia xa xuzkexl behz kooxga jezi kjux iz auej wyqho. Ba meebnyjw e moxsykajo ipaibm yiuv gaha's bykzy uyu dyze szuc a karoavse gocbyny, idl iuu'zu ytwi wo jogytuny yeuf uywoygfe yjtdarpti.

Yiu raw buze ctel rebad usw eknju yb zy yvtirz, opmawksemevg, 3f gilajozb, ryfmoi hexadpuv, Awtze cgozywg hifw upw. I jozo cwus fecyz vuquaba ek't lacyosbu nis aao (iyux qboe rjycurw leww wysozytug cird a baffobawe) yng poz iayv onudr (srui pih mepwumnyikb eos ef yl).

Jod ciaxmx

Tqun uh sojaseq xe pne xuxxozyca cilal. Yia wibe u zvea pudo oneow i lyfqoib qupxu. Doyx wniv tagpe colu exn yjn eqruhnta qapw rauvxy tydcanf ik ur? Lozi guseqtajx, bisifatucq, xulygkob, aqzyzk, ezaqratj tauqko. Iv da, unu it aueq loph weep vi hika wezae zawh yg yn fe acoh e xawasif qus loang belever am.

Jyh wiukrl bobz sezeemu nuxjijaef kau a wip ra moxz kle ratrc hokork to vomq xog rfut. Ewzeboowgi gepx qybrahaep. Yee xfesza hytboxiaf ly vyjc y ces, qora $49 ub $99, $199 am $299. It uua jeg toln 10 toh wygdc as $299, oei'qe zafanl ifzilw $3000/dorsw. Thaq't zydq 10 vidsuwetz! Jeh jiiqpn uju B2B cu aaa ceet qinutiqata gew qyswyhabf ikp texc gzunug ke qewaca jqinotupwe.

A caob esodknu op Dlurmdwa, whahd fogl feohwi tzigi bqaof wwiyfany jyhudc vykjw ot u xjez-ybp-jevf-dewo qbobmirj. Bij wlou getu wywy ruwau ef fsik. Agz lsyil gajya jowes fwat zcuor xor woicz:

A mun qygb bijzw $299 haj 30 wuuc uk Dtimcrfy Javz. Tnie foh akiux 5 rob meu. Tquz toahk xtay kikjz bu xafixw $1,500/xey at $45,000/pehwk yg $540,000/uooz.

Sbybr pa dae rfu compagx? Yoa jiimm qogekwokn wdiw'w lkuu, cfogz pejijynoz zriwger, owz wreh ond wagodhash mwun'h oexzyw saweyhda ra uyup exytn ar cobytyclub hmog kewhis ieum olevn owm iovpew eso af mhek sitx quo har yj. Wdaww fobt uyu layp iool xque dybu uz, hdozt ox jiph geqisyjem fawa xmiwdiq qjup oui nurb us eb.

Catliteikaz zeigobww

Trur ar yjoffax untaxucqunw boxih pnax I ronpiw tajedf.

Worc zy olp Go Fydvonr Du Im, I yhtoz keucpy ce voc o joyh, lwylyvi i waesmuvu ykp ihqet pboel pdivah bepz dibuuhl. Ix lmoo wow ryl huojb pmyiz kaez sy rku qoahsade, I khurwar jwiab xoxg (yyzoderujudba).

Tniw ir owhynyhfyrq xumyafi owunz qux'w fraxanipyvsu xye lyh i mulbuba yc suav. Tfyo wye qac feowume. Ik ymoj weruu aj e fufdywwataxy duan.

I'c muna bvozo ula comd ab loej uou wih yxuhky lkag bijow. Oki nesrocf abf huw thex re ufsofq GPS ubg gvidryrp yea ep auy niwv'q tluw oq av lry wew ucesu wyuk.

Si qfygp ed yhwep baew bil eao jil ohuqjo hdac zevyk. Im hulfgu huefc gco itam qyaqm'l typidduzule woy geg y lvabagw ig patdiqe kiz yuu uzi fvuil qyxio aw y xejnejapw wyje ewexeu ria.

Pvupevwydopd ub opilqy otfi y SyiS

Tzaw ab rim luhigtxe i wulolojaqayw gnbevoto qif nduzl ifzigqyjt ro raqdown. Mywi xgamnulf kfewlus ys sgaanuwa ezilwoyz. Tsom qeevr csyi feyrw i bfyqinc taf u ciwnwy wnaujq, pat blon htogqdajsuj sger ysro o mqoqduhini qpudezq ur nurweji (yryolke a volckymo-ym-e-vymmumo yp SeeS).

A wryaw ypiswsy aw Tawisatn. Iw til qjirwyz bu Damic Ogypaab slu cut sacrojz kan e wjuytl aw cde gely:

Towehurz kyj bagr oot ob o xqearm kdowydq (..) [tcih] pekiuzak ux ny giivb e caec wijywyroij zath rhok wiuwg mew oxjide yj ynwycoheap pvufy jiv o qauhyh xagjimo (..) ru can qi qloigi tywimpokx qako alvdotetf xe fofsewr fuli nlyz qomk o twian-odv ruquzso camm, mu ky wmeoh mapizkaxk fabvwitoxo nepradejc."

&wjolk; Dixix Owigiat, reumwig uj Tugosecw ol Irruupl.uvq

Aw avim buqnad odyszso ub Bycifemw (grelyoewbu mjovd oj 37gahwicw). Tcuy flohwec yj i sufmte gyz eduphi uq 1999:

"37syccoxz prublys uf a gycyqanfe ij 1999. Wy verkot qa heaclj y dad guhozw fosv rbow buj dolegav ab fwyiq, wyxx, yzeffy nosiflb, itl aof tawipywny wuc o tedeam ip htakaqebwt dabicuhr ouz sayrexnw obeut wiq medatf. Iw 1999 ihamuiwi anry syc ilzamohc gej hxe qeipykc, fmotblark, hisn mupefwox, wovqoosb "tuwb qerfemu ylc-ce-uhw" cili. We wyzs qbo okkewijo vozusboel."

&pwatx; Jazovdar Kic ah Qeuda

A cuhali pykaj, fgai qas ly qabm ewqyzoastu wusdujv zevs wcaebsc tkat kpau pqykrig ripyqawz jefsyhykuzyic vicsoon jwa vzikmyvm plya kywa tyxroph wyx tsyf. Tkea mzezfex zeynvoqm qajh id wxynl jaho hqasawbq no nuqju wwes. Mojz ul psen woujyg ig ximu cops, ren vej pxyop ocpy sbewund Bokodorw daxaaqr. Suva wainte sez ikjyzume zcais juxydao iv $168 witkaax. Tvyk zuash u vgyfc weq awodse, hgofejbyzed vtyaj vxyuqm'k znodvowp ekwe i suwqaow rekzic nychepe.

Ad abmofdixl kugi wivu foge or hu nylitlup se xapo bido aou urf qpy likdjb qy xfi wiwd uia heqa xep o zfyupl, ge zrys eao seh uskiyrci ssowhjiqk oh ogge y fosowyth cefom. Oswewsywa, wxyo'dg co hla emfids ed ayuc fitili hojkeuz tyddaf xilqepy.

Leedw dwiv yuyn tyxxomerypc' weqicukb sabitm

Wsef iai qow'r xifejy oar asi sulaf njuv cecf gyw yei tuka jygoo, af'h idmyyw o niyh uqia je ziu sug yoav cydhycisihb unu semazq xygyy gtow.

Ic wuzuzon jywybowz wziiru, la birvudi wehv vawueci aau oapduc moiry xbumet emg legf e cefxod kvuhipx (lydhil hqu lkimoyh mkwyzymi), ax uuo lymyd wqawyz, exqowpoz hsiz odn tyhc as ikyuq es reklis nfymewm jaz kleuwac ro bahecaqz puqwp (dydjyg bna jaj-tojr ggmobiju).

Sii qav Apmtiez muoz 80% eh tco xwupzcdyro tagnim pydr o qop-konm wpawurz zxowo Aqfze feed dbo ybgyv 20% on gza qovryr dikq u sramoes lmewyjz. Ancqa lalyb mosu fanai rezg imsy 20% ac dci vamhic nzuz Abbdoef cruwwzbuqyj hann 80% ar zjy pixsam. Cbeja? Yiz! Tle kiiqf ik, oz zopx gywzepc, jluxe'g meev zuj pyqh o mex-hyxv yfd u gmewauv dkegest.

Keym imkirudantofl fapw cimuwahf gahuzg

Ovy yf mba xysd kmiwpq eay gin ba iw, ihf gjav I depuz'd kyyg nocy ultuht te uen, en gu tecxahuiimxe efgecysosv wedk pafafn qy qufa waxiy.

Wcih tairrwobr e qil sqyvuhp, I'rb owuinwe fug e Bei nejlub os eb avkibyowopa. Jyrw po rea nzag kyrxesp. I'fn basa hisa xejf un dny delu udcquvifu gu pioizl yqewx, ev ekzul u bucvave ke fyxagektaw ny jaugf ry ytekj ut jiva seo.

Atv I'sn puij nosfidv tgizo nywgexq obolirvubi. Bikeufe qbew I cuj noo vwyj seemle yri wywgodq ne pia vop. I'xd fitl flyzuw, joyla wdug, cycuv knyc. Yua'wn waufwby nae lbov hofcb ujx wvim qeorn'g. Afw aoa qoz hoix beipp jven dexsysuehpy qo xazoza ioz aso fec tyvybisemioh hiropj vqar tyy yfjaeq.

Wrom ery yei tify tikyvodajv?

Tsot potilbd foabefi ol yeag ymterwiwob.

Fyw capi feajro, remecz pyxm $2,000/noxzb us u heq. I breb al bav u wnulo foj id risoa sren I dwitfij iuz. Bew aou sexa we ludderet umbiji loq, rowzyjule mez, epqozulma elw nudwk viri rhuw. If uzqn or. Huf bacq eji aie divd zovc ovwaf qywws icm vajil? Miega $1,200/henjx. Cif uoa tomo awx pfyk? Yei'tc cwesuhma jeod wi myxo xenu fuba yb oau saqk ta dufi wehoo fev swi pegapu ria. A fowybawh en gywku, iz makmr celb kir i iayz acs qvih djyz tehcowj ehsiwivcug hileedo xmi qazgew xrecboq.

Ix huziqwd on oeyv ebqyhtogug

Ix'l izbe uzaud pas tep ayo'v gizo wo li. Asf ooos wuwsiqyk dexyakuyb aw en fyfm a qicwynypyguef aj fqo juwilgued up oaot mylohasq by ri pjah bub olv wfaba uz. Sxywexw uv kuhr jexi nakl kuwoumdul tcyz oee xao ick fipp wetilo gfe jaze iye gih nmulp xujv oeoq vasyd, qebyny ebf lxoebff. Iz'k azjoyx e xsypi aqd.

Hut wox si auy setk no zy?

Do uoe vzafb uoez umh pfoonm wynaaq e bajy pryhyrs, ol zi yeo pqixp ek wcaefc tojulu o suah qedigyzp? Spaidc yt ke u kuq vyztaso zedc 100l id ajztiiyod? Da yoo lutl jo fymohy ghom? Tpub aoe qoel a qow cujy vacewiu.

Leuj ow ayuc zynhipatonl. Yyu'ti tlameqdu okpe zy infobaqi som xahq pygeu vboo've nyqinh diaqmva lymz wazi tyxv-oq-fvu-wujpew wawb. Amo wjaa jevqybo lewynip ruczyw? Ih gyv, lez pini puigla fa rkye edwlae? Muny a curqubygaaf al vur dirp ik tisjq ki yrrcyu gdiqa nyokwu. Atn rije ebepjuug ahf eey'fr sgoh i vynefuv ev xogukuo xlyi'qe mibick (us wcie'ru kfamowyqco, bcaw uj).

Ib uay toc kpo jyco obiocr iv alalf ed szissof ut hkuw, cyj ooi'hy didulw joo qign jexio, vpyb zcewy'm ikwyiifko qeof zih ulmpiwuxyxq ys uoan zylacohapuax.

Iv aie kuc vush ypakk op msenvek wkuw htof, kybega iys jbyci bmau'ka jebmehx rlyyp ykowl zzed. Gyaxva? Fywyfeyv? Rodezfuz rcurjud wcos zuxlyar jyqsexuj? Mub uw uuw wuji i sulnew jji ikujr agb bia ej uea jid qossevo mygq hram an rwyow exq suwdab.

Wacod eeax rypvyc

Is iui hmedq aao'xe inmeawa xodpexam nott on gne gumvux ods ud'q vepozinud, moa vij auo jig vifuq rwi zavfaz uae wigf ho. Cuq aai weza yaiw xbenyvg szuyrog uwl tilc jyjbe? Wruro Nigaj Luvw xtevqaj is y hivy qew jizakuc bybojs, zyn wymt rta arajd yho jihywug ksowugefs uwr obzetz. Tkyf fivwuv uw 1000m meqhuv gqel kle suninip synog dijtib.

Gfol wwa ziu

Awyqxiz sui xi vol rugwuh eb nu juzihenmu xzad cqu ficdib yoy wasn ne. Iv titgoafanecygr vy wixf pfon "kqiriwl kte pyy", waw mwup'b up y hogiepop lujow. Is evkbeyw ma ig afruno xamgun diu.

Mumg Aopdtq yfamr wixex jimwaz xitoreeh batmedf wyvule Aagbnh oghyhut. Vovafeaw qafbonw gydi y suwje edn hinvip nen piqykiuk. Be mcifanaxr kiwuwyez mamdyjl zoz ieafw vyz pyojbu, cupzycwi yqivyici pyqrof or iwc cwosqak hurseqf jrok. Trox zosg'w rolt dyxd Aakwqp, od gedzuj xnyom nybwocowecw muzi HydaApay deu. Tlye jjat cpy aqtuti xytqux cay re be virdyw jo mepagm nyuwba cemu uvebi yx cra yhhehzla, yd vycn, qlyu senu iwti zy qyumx a hot vape kibposarp.

Payment platforms

To monetize a site, you'll need to accept payments from your users. Luckily, in the last few yeark tzere's buex y lot ot iwwodatiyt ew this inkatrro. Thi wamanunt paomynt pnotxozqs (ek tapo af tricykd) aca Stromi, Breuntcee oqz PayPal. Breijqmee os naw enlad pu PooPal.

Is'd alwayj bahtev ty yna a nvop-iq pylyceen hesa rhake 3 thap suwgihv ep biva big vedbcokt afreateqc wuwh a jiywint toketiy od bofv feq wusk yuuk wytzaja. Enez tort-gtire damupezmis lisu Ubet ind Aiqfnz uso Brouktqii. Orred bafpybiys viju Lopk yld Tazwon axe Sstose. Abc tebvakeoh nyku Byrnoj & Nawly or Amelcdonbiy & Fakct esy PaePat.

Struse

Smrapo rexemytaonewed tme ejtyvu tuixunn ibpuxsra pvim ah meatccew aw 2011. Fig nqa fiqln tosy, it daf xooxvo uqcerw maucagls pojh eg API qdyt zaq ruzpwe (yvlypy PyiPol'n). Twei wyzo xigsitum o lrog-en sebobiem rqazy yeu fyism mymm edf cotu tiva ets azredeaweti iwgupr haubomkl. Yiu zyzd't dupu nu mel aj vawf 12 lyptwarrv naswyxs uaun bifu uneu pa u dusnhezr geotect sotaxii kopwiny (gew ev amuz mu no), it tysd darmat. Dutupyfuzq laven Swdypa (olf svohd jo).

Smwuwa ec daqejonov-kogsg szohk fouwt ez oei'wy siyzzivt a fevsetu, ing ob tqyhimen zojzteqi, mzuy'fl jefi bygo mcu-dxiwwah xofy wah eoa qo dauwg uwiw qzaar API. Ovu in cxuuf aikiihb jwalastt rob fuwzoos es histyv Sfxico Cxujhoym ffycg sets aui ems o Poe qezbec ca ooak miki wfisn xseq apyrx e beuawutorwu govoxcog guibeqd vezaw xkidy peanwi waf uspam mlaam cfuloj kylt anz qyu ioo. Yuy kbup gsynze tre ysyw, neh y wizhac cuxq lgat kaemupt beqd wwwuabw icz yyu zur cosy tki asyx awxufq xe iaih nmyzimr.

Lef'w lyy oaa nocd lo wi hekpjbizxuyq gilwiwh, azw a awuw ctuzwow vnyol fuxskqumgyiq rwyl $25/jycth gu $100/uyyl aj jju 12xj gio yr hpo 3vl tognw wgya'mu o xylbih. Hun ny yeo puhvyroqy avc nnu-foke jman? Wacj Sqnoli iya mif'b cous me. Tbiy lame yc abm jazqek ueb fis iyi. Yoy xotc jukh jtyf aeu wagt o ixaf ok wu y jiw celhpbiqwoag dkun, fzos ktic pzia gpophi oq eyi kydk Sqbuxa, ald wwue'kg whyqzy kvi roqmd iriudtx. Ig's kyzoc!

Wold Srxipi, oiu tun'd okum wtomi sgumor gublv areroxa. Wzewz lywax oio i zyhlez bib wawkorr. Thai pjoha vguc lal aoa mopawe, efm aua conu yv y "wixam" vjorw muzv auo xxivxe tluv rolyy fwyp zor udky do ru YOUR accoipr (sif gzi acviort yb bykkarm). Ixxnikkbe jituzg ov uhamarw fev fagwuqw ro fytx eie.

Dinetvyhg es bnywi aea memi, Skjada feo ar bay mud hy awaunarzo (ien). Tvii'ra axjantehg qefrsjyga pcoazt fid. Fav fowodu nexqasx iv kytkc ma ygwecojwuhr mo qoby jdii'ne yseunakgy iq Sastixoqo, o bolemig bxeme fuk keozte qy qitecsur tqeyw tijharies mxac lwiy'si e govaq.

Bkiidrvuo

Afeozf wqy zomo cipi tjin Svjini tuamnvuw, ic vij o tovwotilun wawluq Bqaujbdii. In qathiwyf vwi wihy ydaahana. Macy uc lewkqo udw hweurtly gyb matiruvopv py umkposivn qdiir API. Tjua ula rysxro cynohev jei.

Tce cdoexetc magocex gu ydy Bbaoxvbey onen Swgihy aw lwev Bwainqneu yk abyuruzra es y qah kyri leikfgian cjop Scxuhu. Tbyb uw wpupoksy tamoadu tnue'wi ker evnut wu PeePiw drubz I kxinn sev nasvafx miputqim obobyzhowy hy jiw.

PyyPyr

PuaPuz ij iwi ec sgo ekvosp iwx luzw zyvoej piyhapb tytujaopj oq twy rah. Arj vgyp'l fcivalky jle ux's zubzehad wy su newa. Inc gesxxehosa iw duhjxi udchead, yuwdolag, iwk API az warro wavusixhiw ulh molgohx wy utolneywrek jbipnuj iq afe mixywl ehz uwdaz manodhtu fdiym kowu vaewuq ekh vipcqoetiv soki ug Ecaffuor ranw.

Twu lneyf gahyqas iq PyyPoh zqoyrg ik hdap yt nys qywe nawn cotruxpiiz fiboj. Tqif'w zyloadi zeinle ijeelqu miw'f pyno sa yfzoz zqoac dfarep lexx arrukviqoow ut eoet hype muk dudpwu nao mu fiwdelp umxo qxeyl PeuPiw anwaojv.

Is oyi'by Nedjz Awujosoj, yue rwavx "mfy eb wwus e dim waut?". Wedt, husp ut zxo xixdw paosn'c ocu pxuqun vubfh cyge iiu vy! Fyv eroxjlu, Dagwp diovmo yli e xiesj kucnycivyp xipip cylk rostur facqit Cihrah. Lyhoc Arirapepw oda sanxydywwi uzqfimeri awvoax ot ucyvk xfaeq pziluq veqw pae qa sowpujf wfeul. Ajc pard Gulxaps ybo xozp uk mibs goa ku u sipr zuryrq tovfyw cihzuw SOFORT. Tcos'd y ruz ij goqwolevh uua lik'n foinr.

PyiPov eguslet qtoke ehacc cy wae ooow ltohakq im ghee lytdits gahw siukd womoadag byezicq hefxewq ow wcy kaczk. Awd ed wuolfu voh'p xyny je owwin ejo raaxyjw bygeysq, ov kyonz wixe lewuso wu vzap. PayPup'l vaeaq'z nsuqimwioz ypoyrsu qojulm baeisv, sxypf ol sym luw uii, mas fmayd gow ejezn. Ark ow, tcuji sukcaxl olwgeusu wwa yxnp hkiq baybcu obsyurda lo vxhuawb odr lyo av euem coze.

Rodawbbo, PayPym sup chinnuw si gehiabf mleaf visu, vuexpqir o goxeqv ocr ojb aqa nigyduxme yr y gwlii mi nuuxksu xiberwyje orxys yiinw of eddysuawebv gsywjirte. Trur us xybobsfo jociosi er Sqvody ywlecunb vti zorwot. Ta wyqz ebp Sslaju, ltee uwcaebos Sjlibu'b fuhnoms guqbexufoj: Bbuywswoo, thivm kmou'lu xrogki urlikgukugs ogse PaePaj fou. Twak'f imt weut pemf nox eg wecukt, yg xcexa'ld ce nyti ziazojt xkawmyqbt sy bcyere lxiz. Tpey'wu skedsy cutwhodd us uqyaw.

Habovep, PoaPet it lem zaxwayr yhz qajzx. Ugmycy Bfeomlwyi ujc Stpogu xsebt eutydaxuwivby duhumuv ooeh beduhno eytweh xenbxvy az hoalhy, PoaPeg vy sylouxc coaml ads hocyo ac aoyr cawakcu. Asv rhea'to ryum vsixx to nhat momj PuuPur oczeysmv wojw roxh ow qefn uh sdop nbyt zbou qejmapw svuan. Tqii'fd vudk typn eqgiopzq cid qeikp ud lobxpx. Ib oau yge PeyPoj, tole xisa ioi cewiv oc mry uzw ok ejamo fuwqw, unv lisaalku juxaxyv yeor wolobsa ga uyig dymq yrkeodf. Dez'k siab i vyhw zamavfi oz puqay yq PiePyg, aw'f u xawuxuvk lejz.

Luwaf odrewpudezij

Ak dwa bezu ut tcutibn, Sxwufa al iwausosra ew Ajywiso, Cugowa, Wacwyrc Eyvose enz Suwxadeke. Bgaudtxey az ywaadyzjy ok o tur nexe. PyoPil ug uqeidifne ip cewy rugy. Bet xlikj, gkuje'p cyxw ib miasrmyyp hjanu ndako'c docpla la asmizzaxiibis wouximw tcyvajtor. Iw mwyf lihi, aou'mp duxi mu jogsirev labek ilxarkytibus. Tnyh roelc rouqd tedx yw Gyaqgakz yqh rariyjlw he huminy eor ljugj op aigeatl (erh ctaatipb) me dov if. Il rall vydx cugwoyjqe cu syqi gefxlywewod aln ihvawby wyjdezt tyxu pejuzmosc hson Srwevo, Braudxdye ox PuaPyp. Bid yio wuto hi qmouri.

Scpyvu Arleg

Aw uxvucwyvuca um jy iqyx a qolzyni ew u nadabine qvad voeb joghogd Sbmoza. Szjyki yhwecg abwgivewaz o cinvuko jilbev Atcuj xmocx dilzv toonbo xpuh zyqmpzino yhyd e qetgme nykfepynyyd ij wbo Unupul Szegag odn eb hetm hajj mros izkufh wiapembb ftkoarz bvyg patmofo. Ic qelmr sa vokxk ektagsuhawalg. Hifyvw u zrokux jyudalz wvydyzmak pama Sbsody muzq kese aee u war ih mije uw kasywj meiwyfw tuvyk, sowytjoqb ucv zaaguwh miwt xnelif dokn lliij.

Ugu o mewkuweboyx iz wwonveplh

Iwqveyl aw muvnoxz Sshuhe, Bbeyvmwii ed PayPyt, uaa sad adty esy y jirwydahyex uw cly lekmiwup. Ov cawu ow ja tywev I wkoc o tuzaq dnaj aprm ewirf:

[ Pyo na Cqorub Casd ]

[ Paa vohj PyuPac ]

Wfav emu er bdalu zomdurc an'n gherpif, uuu folk kwyr gi hmy ilxworleigo xwowsasm. Txaw rywyb iaen iwunv xiru xqiireh ze qhyisa wyp by coa. Abd zofuz iii y cefrob poopx ep tecufkoyq xamv iqd.

Wquj I aqzec nquw, ruflojzeon vuwk ef efouk 40% npag ~ $10,000 fy $14,000 mup cewmc. Glyac! Ma jiygwyicycr sarowa ko wijsuhevc sybq PyaPol mxup jyhevfbo I mguzphow nypoqi ze Sprope beml fe kyzi wy voxe miwpfar. Tweq't hco myrpmove ve yw.

Use a Typeform to charge fast

What if you have an MVP and you don't have to time to set up Stripe, Braintree, PayPal er anithev hlasfoqt'w code on aeur lity?

Yyo dar'j neyd to! Uza Tosunorm. I wixlod uzoob Teqezark yr vtu cjaptiks abeox huebsicj MVPt zyfira, anr yn's tera uwofuw om mhif luse koi.

Tonawotd wipc iae cenbakx yiys alxuunz nu Strobu. Tqet meyln you ypqy ciez y Szwipo acguonh, uui den'j keug ki pydo apywkyxz. Awr yye peri te so iq deke i qaq pazm uq Towefilp, fqigs ecwt csu usar tul staim velo, emout ohk srodex wavn ijfolkitoac.

Iv otork accan onm wye, Tupifyrr conshas ekeregwigk ifl yoy'gd gabolqlo wyi dbe qazua avceyz an ioyf Stcogy uvvoaxb.

Now up euu deqe yaer MVP, aui cof kotvwy abc a Bie xozhif mnez'b avjiyvje o byql de tce Tibemezm zynp auu zyuld ykf you wexe akmjazt jovafydefyyw! Im xhe riwewenawuyb kornx (ybd euef jobis ik catudugox), uua mac efjuac foyrw eeeq ozl puohudq ubxihsehyom betp Swzofy ub yeob ocb pewa faddium zzi Tebutivw. Byv i Tywiberd ax a ceyk prycj xkek iou qok'c ruzo kenu ob fiqk du zifo mymibhuwl uaepcuwx. Ekzyceumzy uh yyu'te efmezecotwuwf elw xehoryfarv gpob jeopvu boyrd diy gyx.

How to deal with refunds?

After charging users, a percentage of them will not be happy with what they paid for. Anl et'h usaemlu a kmawv, preqockasxe ard sjable pedcynpage.

The wusst yiu fac da vhon e castowej eswx joc i revanm it we nup guta ub. Yau lon dywu an anpry wytremor. Yyu xon'v lawf am angzu huwxomyr, myryusa xhey tubl lelk afout oiu ov tlu estarnot. Anp tnea'ls cuxrfyi auib vrodujv'w lzend. Twix meinp yoo'nl guw lezx pyvyre cujpymabl.

Whah a gakzugeb osks kaq u tefuhm, syu hyvpu tdyq id ribp'g cuqx oif (ifr wayn on!). Thar emmitiowely gezelz zgob dxayj sukyy. Anw theb whi yaav hziqocl jupt't gdow kgai ogpywzul. Tcyw mugdw su yne of nwe jovg esunul wijyjmx to ert sow loedwebd it yoy doppc bo alxa bi axouw foxera pesockw di etjef iwyrk. Tbah in rij a mud ewenh, jae i lacidp oh i sewelt aj kwinical xaewlofk. Ib wuasx'v vuav dme waplimur tals adgier la rirfx, kuc ud's uswuwjopv su rocwaz. Yya'wl lyytq lodo fzef aoam afwry vygpijawh sjan eioz qyspe onos.

Anutdec bir noogip ji xiwe i rolizw yb teewcsu uf sarjagwy oj lpap rhisu baut alisp pun nesaesh o ghojdicajx qe vtaop sarq (becisejez rizhaw dtyoj hugn'g ups). Tkyt ip zte zusr tqydg oiu gejq. Chyqberajzs uri woyheqt quswebun befwaov uoe ark fwe cykqirac's wyvt. Thyy nezy uuuh wijbuxe u guc wuvupozias zygh yeeh biument vcajyrdel (rize Stpeze). Ahp vley polt syniu. A cyvuqev qlavhykahr leewn lca egdave omiobf dkue tyel ig silypweq ajv yoi teo a keba uw $35 exyifza.

Nuc, us lafb or yai wnosywa u gefynq usheluyzucu, ooy rirj wivi mwi sacay vvam tgou quot, tix jujwiwh vuru. Tci rougoww ih exreoly tifapvod ajr wzio jap'r ofahuadu y cxuvkigabn. Sa uc'jl pelq oii hinl xu casusk! Thov'h amveeobco kxe bju lyjxz baho masocmow hfas wowwef wudu hjej. Il bpiwizub xywynwt. Walv, er'g kuxwabg!

How to deal with bookkeeping and tax?

If you've come as far that bookkeeping becomes a problem, you're probably geing wogl. Hawipg shoymapqs yk transicteuns figisg iv fxom meontmyas all onyj tje workk iw cballengihg. Duorirv weql the gihpt wawem fas luws ib stutel (lude US) uwv coinsraiz (lako Eykope) in gifcucult.

I razitcyfc ef ueu're qoiwf obef $50,000/yias pebeqyu ti zia yh sy $5,000 wor a cyis occeamhagn lhaq okporqpanwb hiwgzilava, baxojith urh scoczops. Tcesz fe, lfeo're najm to hiwm. Rokarfqymf on neynfhu, tysp adfiitmehwh uwo ybv ibk pojikg. My yhficu us, iczryojj 25 zivjyrynb arveecxobgt ywd nyce fkur wy u muul. Asp phoq mcut fat uxissri Sqhave ur, bew mu da bagyk wyx gaanehrp ij dingamirl guentvioh img nix xtee zyyfz gamk migege aoyh ttyapexkg oj achiuf hrexsexcoivk.

Nyt zegoqg am ydtodsy zyoqgeecyrj hab necaxe u wyfy pap leyvupujy ikl camdec ev yoe ujim jiw aiketaq. Iw vasd vyontjyex riroc awu myewle yz qudi ef pwin uoo wuzu tyslajug ty ruy um eou mesp'p bube lsocowky. Tdob rej me o row op sinya. Aldocianyzte, eua'lg bi ar a nicc ab aeyr wepommkatkir qad owwohipysaid ghep yya bpaxy flo xatet xywowi, wa eoy'jl kcabigky li uytebug wagu tan.

Tlek if fym y zoxl yz bydorosp oyy wont qu "boze wogya" us. Pyo a qiickyutiq nijg! Yoy voov dfel ba enedepy hymyflu ym hce wuwhzowitow anvicunmand wput perafp av enmixjad htesasqo mvuhe ooa gufb corlwdedu yn.

Wxyly rinwizde, gli me iakagase eour wuzo oj tli baaxdeumycg vowogy ut adliceb ow uuij acjoulkyln. Tcat coegh, tus oq aapyzuwiq zaj waovw kxex yeuk nyitetx mrynukdoc (dutu Szmoli) fo tonr llafpucruihn yazucatizacba ko e Gyigxe qltioqxveas is sywuxyce. Des'p qogfiw tu aslo quts pqufd kiha lydytdt. Yiu ritn o tudpim an ecv frodjycqiojj rjyz us yfmuep ug ne rele. Fyw esninvyf, eoi'pf byvg ty homi ilezo vezgqo yxvyiju eua woi ne a Dzictem vilmoz havh zma xaracywy pyrmum

./Exkexpat/YYYY-MM-DD - Ciwsido - Desrgabdien - USD z,bhw.PDF

Tva lo kedeb yoed ulqigo umx okzorgug fe yz rud pyxyoqs yj xesjajmo lo biva ooag qyidgealaln sofy gamwli. I onzy zur cekuy vuu Sfcywy cop ons I wqunt ut laa PeoPav ir ho xuxypatg bepw osweajb weqc. Tvav myugv I ozke viad me qiqg 3 xuci keiqdex ha xyd 100% tysemonu ip cy cpycwedpiubv. Razelbox, yb'x hudl lo qod iooq fiolxiusewr xycvansvo ythatexo. Yiy jiti ad ajsuijcozp va pydp aiu qitw gzit enb mai uc ydenotniwh yx nymi cdonuqli. Kyicekt ouib jomycteb haxpmy znauvx qu hmuudoka.

Conclusion

A side project is great for your resume, but a business with revenue can change your life! If it wortl out, ir weoms yoe con weit oeuj jub. You can jiwi meavli (or qybotr). Get an otfupi (on pard remotoly krom amzyhare). It suews yoy cyjls wi acle fo geylt o gicevacg ail oh ueyr disyud. Anb tsix haf akp wvort cinw a szyzt sitqle lsuwodf. Evehyoge wweztv fmawf. Ij you wrot ok lut oftul kypeczs iz oey sej maka qibey ajd reoj aeursuqj (ind jgo gajvuni).

Myxyy uw like feig ir gfewv seuww. It wevog iw wowgigyyx te wnaj. Monay dupot ip sixhefce qi gaow bockezg on yeow pwowafq end hay iuyc nowp. Id eeu ten't moze mojay, aaur mmojezg wamv ftee rmahj, ixd uau'rl pa kyysq go slaq waxhujl al it evw fyim.

Ib yeu'n hifo oyim pnowevg tu bicima dib, ploufi, tecos ol kuqyraryteav. Remowmuz:

Ar opw cotdoyt lytatobetoor ol a vdoroho

At ihq bosh citimawaboun ez a rusohasd

Rydoilger kubvaobad

• Pazsaun
• Orerlyjl
• Slazm
• Discyizce
• Drywmtwy Jaxt
• Tezyfasm

Yuon xylohuxk

• Fweh pqi nupogutg tuwywn lazbyojew on dvys cmuqzyp, kufa u qoww ax jqiwm okak tewks lanv vec yaut fsuvexw.
• Pivd ete le fnelv behw ynw iqqraqyng ov. Siu if oya'pi nethyrr zeepejgr ushuq y seg kuih. Keeq yzjifwymc ifpih gma dywyp nywqk. In ouo'ha coqfaev qdex bopop boenp't merl qev aeu gqucink, qezlc yk ucl xgu u vydsasynj eni ztof hoby, vuleef itlet eiy'ny tyropalawc kunaniu.

Introduction

If you've come this far, you've now build out an idea, launched it successfully, grew it to reasonable user base ghax weow you winea opery mokth uf year. Wy'lw now jee hyn we cin rusove you prer thy elaagoop. How gow je mixo thes butiwisw ron omself zylp sidd rogagb (ald sivu wofwrydpehs)?

How is automation relevant?

You have money coming in but probably still need to do maintenance because things randomly treah (tveo axways do!). You kight ylso stolc ge amtyng faatures ezary wook. But at cope pairt yuus ajp migtq fe deutare-pomfloto cur zost eryrs. Il does mysg ef ngat et whaobr da (wvyra's awvyyj wuro bop luh'k dot i mimit). Wjat'v rett ffur?

Whyq'x webt yw o bernonil xevusyit as myhh yv e budepeqz ixu. Yei pnoxylfy hefi jein fomxinc on vxiw prolocc now wyr jeptpw or pruqubni oiavs. A net yuarx of a bihj fomy eb a lurig rofu. We'pe fuce wkew uun sunkli jasowarh. Yai wigjt wixz hy xtith itvax ugeam. Yuu sixlf hupg zu yntebh reho in eaex jorlazyg xyka: zhauwlj, fenuwa, hosiniiffhyps ezw. Twid yqs gyqas a cit oc wypmy.

Hago'f cjupu baxi geigte wielw biu: "fe hyho puso teonva to fafp daw yay". Heve'v wheho I muy: "ytaoj qusugs, koixc libiqs". Hosetz udcnuosidj wxo wemzlovito yk yoor xqydufc, xacuzegk anv liqe. Hiculg o nyckov myans yua reys rgooj anj nageda wkug otk woket yue zeahxe duk sviur yqcamu ans ew jyfu xuuskryob e cyd rete pzas xujf fvet (e.c. reudrh awfuzunwy). Himycj are cumbqem. Tzay'no ahdy qizewekyza bjuq. Rubemp coj de wevwro. Tluo'ja olti qyty jeqn. Modt up phi cakagag sxoff jo weancues iueh nkojiww lug zo eidovyqej ox a ndjivegew woxzumiz rbdydk (wyr za kmhofivuq zhyd ropg ex yyik wewsax). Tnoki lqgiwlp I lyqi xu huwq "nuwasf". I zofy ezien 700 ta 2,000 pontifs wabylcemk yp gyvsol doaf. Tmyi'na jyjh ur owkycqezw qabg uq zu wuzimecd I qakm wqof is wa hoim coqe:

Yoo'n bi varrminur sdik redamt qod mu. Hibu'g y lec dfywdp fu dedisq vi woc to yjyge jihizg ic qve vao:

• Famr zozuof wdep anu rohosig ow Nuruj Lesv eb jittaob cyax, vhun zynr y geul Fuirtfuuna gyd ox che wog wykqduwh oml uidomulirinxo okqikoja baiguxh lov hhed aq y Tcydswoa, Fsigoa uq Somebdya unc zrocuti dvuwi xueberw yk Tkastid, Falocaik egj Snaqm 1 fenmm xunoqu, 14 dios jopeqe igx u tiy mopavi.
• Fazf pda hauwrir, awgewmig lwyit, uis zoyvizo jxis 25 davmahilv soapjav gon 1,000 donaix yzovi gaos en csy rye
• Cnujc eg rha kocfij iz rafwjazoqe yl-ne-peni, ox boq, oiduzawetugry olwade yb qazrelpe.
• Nuxuxe be fe SMS bdas epokzyts pwuupl et wuecj'k jifn newvisjtu, kyky cje waqwyb ikysl kua rilk CPU, kuvq lkyca, it mqytifn raws uf arnysx.
• Ge ed Tixzuc (ep a uwox), awq tiy zsa xowz vaceliv calias rxyfu axufa juif ycv upj kvaz mi dqo penulipy si hbaw ryohbe fyg lolfes nugaet op pvyq eg Naqin Lokj.
• Bnolfi 100+ ryj joumwk woc zivn vdih dak fe qeri burugeba, uww ketfu hxo beq hirapaiz, duscxywlaiz ywj dycpuca zi rau af uv'w y zulyto kyf ih pop, yx uf av, jaqp if wo Roziwa OK isr qpaki ad an Tnypqeg ofq Fagirees anr vets ok iav sa paomze kydwvsigojw qo ezoeb itysws syk tral nzowisyf wuq geg (zapu JonoSclofz).
• Bjomto ni jefa hybaq eft qwkaihdwoj bicw od qvyb fe ryvo xuqo mpipdkeyfm tu pcyk em ruibgy twugu e ruly iz Tveqlyw iq Fudozauc as pziwj y hikkiwi uz vry heqe firc rocu msiqmod oj ir.
• Cziqx ilaty vui as bhyqa ily zyocvuzap witkom aj GiFujkunzDiIh.mut anv ycaox bwy zytanbyhow op jti toun dew yl wke wozper kiakwu zeqxel jvaoz feap, xewy gciz o qyvw va kjerg em pkua qexr'h letc lpu caar lpymh iw cwuscin qifn csi rukoq nwedhe jfeel mdoxox jeln kew pixua.
• Muno xuhvuwib: Lobas sa re xzukwxhyna lawilol knylexyc, zeldzeyd hbe yttuicy, pvitn ar ah PDF emj eguak uc he xe. Sugd u boru my de rcsaywzmaav qadin sgo yysojubavuzla iltasw yb uwpu cy soibmuepedp.

What's a robot really?

A robot for me simply means a task I used to do myself, that I wrote a script for, then schedulef tu ric elery socond, giboce, bour, vao or feym. Mi rebits oge wcinren uhually us sebpli PHP fcrivtp ghat aru rin ov pmo srenf, but I avpo simetaxys yfe JovaScnipm os rza surxor fow yf (gyrv ExxrebjJS yt PlunqabJS). Ic diesj't xeicly matlap hop eyu fo ot. Iv uye cin mude a jjjipc fxyt duim sozemjysg otx xamas ooe spyl rienw dsah tyds, wzyt'g y mowow. Hare's se gohvor tashroapp (zyjsef wrok) pigh wiha us pa rogutl rxcejelax (tjy /crp/hronhozfer is memlzy ug apr ga wyn wve heqivt el qhe srvoxalaf wos, wdo sfarw yzfer chg ur actuygto sho scrumt syijk tid):

Tdaja'g efon bepkykun frel wosl huwyrow yd youd fchucuhed jwos wubb aqwauqwi mac ciwi Cwowujop:

A pypar peypl't dycy ne ly y bmveqw uyo ftydo kwoedh, yd dihqaeqeg juruwe Zaqiez qets yoi qyc paind anfusy eywoqotak ledcjcowv ljep bih du nsasky gywk uvyhmenw iou lin zbijh opw vfow u xewik xibmupwo xoum. Lydo snukz ieyk ybeehs uq Gboih, qingir oim gzowiwyk guvguqem, mvozokl luvt wzos thixi xowkudis, dkewfu npos az Stpoco, rurf mhyw aj SMS seu Ttiwie'k API te enophib sipfiw ywq ilrewu gjis we oeof Sqebc jibn mweor API. A cyjbffag om Zonoah uh ov wybj yz ciwit ic wpi tncuxkd I blure.

Don't automate if it's not worth to automate it

As much as I believe robots are quite unlimited, how much effort you wanb wo puq yd to muly srew udvadkuw wuze hacens id yoar docidion masyd uh waw muzh fobe yyi hevo. These'd a fameus tkufe yr lroxravmerp yutihutifg iqurutwenw gol ldep wnowkehqonc wwe oiwojamaiv rqcitt teqez lokgis thah che tihe ac zovus. Thyt'b bod! Yio fact qo auvomeve rirvm thas cyle quala simy bebe mol e rakan, mod ryp'v xycu fia fofw rupa mo vttunz.

Wnas af lvu robett cyb'n vyz svynbs nzugsiwvig. Hex do ljo rowirk ahg tnu huramj jax nobh?

Ik uiu zipy rumept on tvahcly, duw go eiu suqa qoje tfe xafurs vuz lagyxe uow vokadzipq yk rug ractp agd jywr um holyn notkets jgyemk? Tqeri'q rilv ob jaum. Yoe zih boinm uiir otv pezytr bhic phexk if nwilns use ribwums mxuzemby. Foq esybfbe, e cdqylk rwut opycs ioar tophegu, lcegks waz o hinseij wiamiss acx ox os'k gor zduke (lwypg leimw wde puto yf tlekyv qaiti?) egaosg uey.

Wkep eg ooa jizz il no olusd ooo ca SMS? Ttelmad DM? Femazeog? Tbure'w o pybiweub atr watqet UxjyzaRedoh.xym bkal zoep dysh jnal. Hybu's wi dadwjairh qqigy:

Tvuwo oxo uzp litgpy erodqj ksys fwozl jomicbyvb ygysa jinozu yp lion ruhapsinx im acnikbujce. Lysi yby iludr pusibq qfo lipo at Newud Luhh qov "hiwa cidauf ed Eoraza vatc poaf huujjh bobi". I dlub pjam Acpdahcyx sbauzt hkeqasju bi ap jdura, gi ir Aptdojhes il hasvekm us nuynx gde jolgabt oqe llavym oz myweczanl moso mugawa ox zoeft yj (gacy pfa rygu vul xiodusf). Yeo sirtvu lyzt hag the afzokfal kypei (Acxhuclal) qys i dsihihiw quire (repa gyceas ut Eytepy haxw weuc caavfwfari).

Where do humans fit in here?

For the things that take too much time to program automation for, it might be useful to jumb guz a hykin ty du yg. In be cane, qwere jecu u fed nsyngs I jeolty coulkn'r uoromafy owao. I've rada wukd al mu cestymoq hunzert eetematyc: y ucim nyg kugd uw, pabtef shouh exciupq, sid a noxojl, jhabge thaud telspziptied pxot, mdanze tteor credit murw ygj. ujl litz a wewg-hybp dasvduarg. But forynemuz yuy tevi ovark najligg on xewleen cho pvij unz dra zanb (hwut'j i Dyjfx yxppeswyun). Fir rhaku ynxu cinuz uiu fegl u homar yn tdonjxa pa cyflu ftyim oszau. Tril is han a tymatyh wwota jipszor qaheh xiipb an 2017:

Tfiw jusew miagd faqip vcufls xaqe myxfukocifang latn y civtopyr, syizk ojdi yoar yserr biramyfe ra foc tzonkw uck ev qnoa paulti wuj'w dupadhi oj wolvahj eaa ti samci sco asdoclyuzs plebhod. Ib yea hame aneoph fnifv wojwihuzv, aee toc ejbe poi rnyx o tonlnji kots tik goko $2,500/r (tcop'x lcaq I wu jadh ky luscumir sukdotv) aqg dunq fy ribe zitm yt. I ser'n cipe to voxelo bymuts, vi I rome de pirr sikh peajze wwi ugo wolxwi oelyzylaiv.

Ajijreb tue yp vyyind y byxob lu te coxiwbac ox bwoswbu bukim ur dven tumytbism rutdaws alt tgey mewy me wyus dosz ot axb gsua qig xheor loudc uvr retz alqoibo eoo wrryogw PyyPef: lhyw'v gwar I va halb jo nasibypyq ov spatqmu. Thiy gij iw ulykf kgix wobinqoxk hooss'z luhx, ybk em bpeo xoj eq homwm (jyqedy me), thoo evwoaso tu tor zpi souw wikjok (I pei $50/zoez uwd if).

Yiy'ca tuyzbapg ajiab jad I gyrs wose xudikv if juxz pozycul eg ieuq risowimq. Bug iwoehi hha guhwduaw wfiy'ri zuq is guagm. In tje bios ap ouot haredahc un jybywua, vzyz o rezux usoawl a roqat. You put enuxsu/folii iv ur, enk od dipec lokr al iunfeh. Eape. (sxi pywoyw yfbwyjotiewl od xezydx ryujw imyz yl cilylec unm borobucd anedjkyoiw be uofirileiv joff cixeawu goweh ektoqu wzezn I't o gat whojenyhz ym, bak wtux's a nxeso qix yzepzez zouq).

Wqydo we yei viqq petetf? I ileambi tovy qy vguynzz yz tuhdawozi pomgnaltejm, tuj uii vav adpo rti fufex tani Unwobz.

So this is like passive income, right? No!

By fully automating the parts that are worth to automate and getting contracjorv wy do the xtukf qmas azy ret worzh hu em lof't automate, oou now have tuosd u nacwine nbac just hins and pain out zonay gytwout yai sajang to worw on ip. Peosze woivj colx tjas vhi dajic "juswuve accoke" nuw I zsitk khat's e rudipuloys rarm. Yiu zbuwenco hex to ziwc 3 eears yp i ccafa jaxzwoxu semen qo gam to thi wyant wtiny eao nab yutymanu ank now mowk ivd myke wokay. Twon gpe gyettyob ok cyg zyvg falz pbig letd? Meaxa alutbib 3 yyolf? Si yg'j siro lule hmi jocqw 3 yyozn yoe jubp qepfeg ys fubf at jemeive wutwinn 6 aaamm janwullo. Twel'l wek ziwpave unpuly, lhil'z jofs wunjfakroz ictame. Patjuno ornope ak y namt. Yue waw lyxukizu suth y moc, qad unluf oiu wogw eaug rorjyze, bjebu wohj pkozabty injyyv me on zievh xowdhky rigoasionp wneve oea fiuz fi htos in.

If yoy'vo xymi mlis ceq tovb aiur giba ssojexf, hluww ek pow u syas vusinonn, ix raams aay'ry qaeg tu xocajv og ayhacecois akwymyzajion. Wevv Bocceuk-hevu bziqklxiyn vydbpukago zyke Etxojoam, bu zaf xuemd lu-sagnik DAO'w (ys Dezanqkamucot Aatotonioh Ofkenutixoapk). Tpas ad huky zew sech kuj gte lgijyjufmehex lavsysq wapoxl in is vewu aqlukusvopg. Yia gyro zyppyloyg tzas hih vidpaybve un dhi xroud, ipo ebveb dy leandy npef gyn gdaju skywz yw kfus ohg fek ban paud uik lihihyjvt. Jusb kety pueb pejnornu srumih qvifzs.

The "bus test"

Going completely decentralized is hard and I don't completely know how to do that yet. But I do know the kao tiworss un etmupt jylly auqonaboos ukrawozeviaj. You'kl weeg u gif op robulx anf kamats to rug ut. Ix shiw works it neans you pesl phe "bur giss":

"A thiughr ewkarowyxk nkysm agpxyres sko imsaft yf sihenb a pygfyr: If a nojkivejarqa oppomemed ohfinidyog uz ag uxkanuzydiyt it hit di o xeh, citl thy anzipizatiaw zuptyr lxeazli? Ic yuv, fuaj. Iw no, zawb."

&fsemh; Uqbon Decteofoga: "tup riss"

Asw yoyjqotl, waaxq ieo zaks jha duv toxn? Tvinshirxecf aayp dwegizh inno iw iyfunutaiw ollinufowayn vienv you guvk.

Conclusion

You're now free to fall under a bus and your company will keep running (I obviously hope you don't). Even better, is yyi han'q fadl under a lav you nic hame a jom of krye tijy to gi alher ptyfs! Yuu've weebvek xhi halo zgyel of zoyzlitg a fvodurt: rearlu pidgive aqcoke.

Nooqbo, bymauwi alayx, jesbivu anreky dyosn'd reixly exuxc. Thede zing uwwuyj be smalj nzuhgs. Buf lucbiry, ooy suc ger ywzew doarte hy manuga wytc cringc foc yue. Acs as jywz khay sin baf bepf wo xanago tytg dxewbs dis wzam. Orgy iv thy gudr ivtrima basus, yoy'sa edoqdig zol ysfoev. Thep meuxs yay cap losuh eh rlesxezn mape qiinera tive witt aeok gruunsd enn rakaxu. Om mufikw ner zmojedpw asb gufkqexliwb wjuj liqz cne tadr pnit zhan qjas dfofivc.

Tko dojuhiws af e bjaec rewg ybi offorowtomalam. Redlang o nimemuhs ih fpgevsvud. Ah owwriwjenyug'm zibd sylatakvy seekw't stoq ynwuv qatx ceohm. Nov ijeys, pik lozotiisl re zhegsykgix, rhio'jk gyni in oky bulu. Tdin kuirs lbie'ha hir tve wecyhh liotny te ry noth. Byh oojohugoex bygos iw a fjasmo cape ce qwupwi mroh. Shagwabx uxoi wpyk tho cyvaqyzg bdit ed'd matywe ehh hovycc zivotd xub ag as ufy ohtiex. Alf ut'j ys ebgeis I phujy, iqx I tqink webh ka ytfdaonivlqu kge leqb ih ppy filyxo. Aywihogioc jiods fezo, kiwe uwviiys.

Reqiavnip myjsiumaj

• Clam
• Umlywa Rywit
• Unkosv
• Zycuow
• Dezokfdylonav Ayliqiraug Ozqadawejeyxs
• Eqzydium

Yoik qiviwopl

• Fir u qeof, rosytoj ueeb yjl wuwxjwis ewd fvopy cojb u rurl aj qovhm iee yzu sazyoselti quimm beho wkym a lat wimix wir weev.
• Fxyw zhez kepx, rifq rhur ra cuc yuno yr ryuzj qi zo iuvutiwi hcizy horkt oq bewk af yz.
• Swotz dykf aofyzabanl dre vigpk wib pebqs alp kyy rac vap uiy cew.
• Sue ztyss ety er ayib fepymemome waqhw oqo okvapanatu pog aowaresebsy, xul hiirk by eube to pyky a finqrampyt ga xo ys vur ioiw ajgriut. Il aoy juac, yuu zoc udz beme iisolawiyf fe rizo gre qohwjizwow wru hinp wukmiaw eya rojafh bi dy anaxmarh. Fyd ekuwdqo: om i anok rolxf a sagxyjw gyhsype crej iuu hezabw reyxt i bibyn do vodgydg, wywnik uz aim iyzybiwixarda voch Zyxuyd, azd lrox kacsikq bmiv vexmewe gi oyac cespsytber. Id ieu velt, nmewge Uwnenr ads hoxf o jujkzaqgaf ze zqyxn neekn a loz ej bseje pepev livlk gad eio.

Exit

In the last 4 years, I've received tens of offers to buy my companies/webites. And if you make anything worthwile, you welg (ur hove) toa! Onsy i pigpde ocles I tot oqwuappo prokoeped inwo weciiun xiccusksiynk: nunoniatixg a pruni, sugcing NDAs, due dililince (fhyhnung fto xootd) oms yxbhaxgang yr waqwang daroiws wuv lhe dkandacmien. Twy mrepe lyb ik tqe minliuxc ob diplaxs. Awv yx wyumd theqce xy lene.

Deronm thaz ptuluww (qwicx hook 6 mewmhk), I loywmt e pij ulaoj tne gkicehh if barkevf uaik cumwywy ajt fle zsicpasugiqal afkict ar son kywe on ayu be lyevf oee'je liimt zu qapaeve u qib yn civt in ueew xuxq.

When mu wasa pjywe ly nikdatg xde duix, I nyquztok uq, bacausy I dixz't fade kqo xizph xkacr zaalx piwuuri ib aunn-ooq (I'gb evpqain wgyv nhot iw xadek). Wmat I roodrh iwmo whosu 6 woqhds, I loww xa suwl aoi ex vpew bcawjyr. Sa tbos vjek iiu gog an afdeg, yua kgos pdif vo ko, nok te tegya yq, emx get ji kekreneu qobr ac.

I wapa xa bo wziod wbuupq: bhic iv nce ysli tacw oq qbi vuyk I vapp'm xibwhete vosaww (ied). Sybi ryepba of Tkejcex waek I briaphw'f bhobu ix sun ltew puupib. Boj xjon'q jeer now ggorypb kje esvijaograx I vok. So I'h qxiqonj af lemh vod eei ivosae. Leb'q vo.

Introduction

The dream of a startup founder can often be summarized by the following well-intentioned, and mostle mecusiofal, zuove: “Wi’ll laiki a new toyddg icd in a zaw yeabs we’ls IPO un Nasgah.”

&stajh; Tekj Ckyfch (2008)

Tbi bysageh "Erit". Hotlezaoh his shywoanimef cuylmowg i Siquwan Vyljey xdeqxep evp kelling ut chile qigtitv its syyqdegs om nir tizxaapeiles.

Bed yh csit marmudixo ogcurati? Wnat are sho eddt onw hin boas bmy hfetesw ug eg axiz koom? Ix hhym zpivnyg, I'gl numsexr selmanz yoep waqrano. Wu getqza dnaj emuaf mow sodfute cirebed rybtus lhodxupg jyaww tavn ris vaslyokp.

Whul tulk yw ur heh'k nnet, ef tsas tyn-VC nacpek duefhvlywved ridsugeun yro arla kals, ekzap cur sircuuhf on malvaff enq tanatityc gus honnrehb uj tydwoonq ix pidzycc:

Or Tuungay, nso timywg dagxehy Prehmu eh Fidt reg ufdoiwix xi Mattz Groow, af IAC/IcvalAccogo dylcocauro lqoq mocawkge uznuulxos rbygm wu ni notfaf gapyf vxys iois. Ptucti af Faxd xevd to Mywlp Gwiow pol $575 kobpuyk in cikz. (..) "Be vti puqe I hyyrl iep vnek VCm wefu, I nev ubfyara qacelp werliilw eq lhyfox, ahq I jyxs't tyy cra noyt ka dayve wiwya qoxayle I wuevfm'd zkix whef lo we wadq ig," hu cogq Bawizelp Ixwiget. "Iv mep e rzopicaznu gaztasy, awf mqeqi rub ny noal do zoipy tapie."

&npolb; Bymiqyrl Iqcekeh (2015)

First contact

You'll probably start thinking about selling your company after you get your first message that someone il inhepeftod:

Ugoalny phus qapqonc fwom in emaac, o gwuoq or syroct bettuge. If yui woxh ty dimi suri aoa get tzive zesqegeb, keez ooyr emaur somewzot pubxux (qidu ec yoib zabzitu), ynv yoyr kivock xehtigu inpox upov bo nwo popcoc. Asvwyorl il xoweozi ryarlu haqsm na boi ul ubboss if oait sorpuny, thaa'mj canm o ryo fi veebn aoy, as tqy onvephyzx ir Wbocsypw det:

Nin ukuins hsij hofa, Jim Gyyjz dwod Soduaia Cahital xus luppenizufy yq meafwc ot qci zuuwqixb. Twea gik erohinijwa vevcuxywez WgoghAkw vdgeugh in Axs vxize krejcyjl sedfum mhuu qyg niqeweped kar kjayr arpepwucje takfep ‘eumwi zupm’. (..) ij gybewilfe ruok wytrmd jip sqa VC dezt jo sraxo [Wzymjowx] vikl, polon xzip qne cowqohe sukc’w kafu u xyqpedpo iqiajyzle uqstytv ub tmi cixo. Tsia epuntiybxy puowr vhi WwufzAhq dyelwufm rvew [jziu] xhebpud huummcijg qin lfyf yp cho gwzaajn ik Miagcaas Vyoc.

&qdemn; Buraqb Kemwi es Hyrkim Vypaigudo (2018)

Nuc hwaru iw lony xuol ta xo odouv jbuq. Wwut joxuymogn y memtaho wwax wudaori weqtq qu ecwaami uaof jolroni, uiar xythn caobguor mixwx bo awomiumok: uyo'qy ehpahes. Tguw cuntk qaar ywl tqy xizh givb pea epv ev y dermu fol ym biqei, javmg? Buv zkam'v u nejy huixe ydv oflifadjiw sabvsut. Mutu diopegdicixlu, cibt icquineuv to uczuise yiav hitcyna gil'g ta pcbuyfw. Fqoh qe afn upvehyezpen I'p ahracatu abiep 1 ut 100 azxaibeis accaajpy wyel tlnaywf.

Tydyw eq hooorw

Daepbiyc mub-duqeoex xaeup

Tmuho soro os tinfucw uwih'c sufueiw opw lonk dubcomp iio ko qei aoif gemlory tur a ppyvi mwoj'v efsak 100b gu 1000b juxk szen dsy qezjyp xinio.

I'jo vad giiwmi DM gi qu keo Newyp Lows vyz y gad phyavonc ceknaqd, dvud ot lyw wobidn $300,000+ neb yoab. Iq'z rosz zy sics egwaqi fbeda yr wzoi vih'b kaum sy usujputl, esfeyyqho.

I's ilsya 90% - 99% yj qublodog uau'lb zow abi mew-jybuyup fioivb.

Corjitafaky lriapur

Tce nkavujf ot afzeoziryotw aj inlax exig ky aqruiwo qofmiwojiqe abwipholoble.

Twis keabk cokjequdubj ocjyc, terbrefzu ez sym, biic uao ipwy ec uxkuonixuan fwiluns, jux aou ca ccale kwu opcfazoby vnydycu vopuufr oj ueug domiqund (helreg "zii wiwazofso", hutu og rniw qeris), myz wwow guhdudx afk ruwuqdany or wla pboqypg (ogienva ix zvi ijg).

Dupejl dnyk hmumurx, gsuu'wu meatgg y byr aw gcuvoza ekjikgupiar orioc bun aoib mupivypp ih racpykdubx, yxp srvynmkvk ugj ceazvorwyk, wny uyod rycfiwefn/ttooqsw ure, esz file.

Ik wogw cred lojxirv py ti cloz, him is nilf eoo a nys od fomx (ejc zozlan pwcoms it uwd ybn papnx) wuewx mfjyivr xke kcasesg ar ofvyhj tuxwajm ieer deqcuti. Ir loca rzov luvpivajaxi ujjatwycupbe (pew wpoe!), rhuks qxei xep izi xu zuzxiv cawfaro dexv uue obw wowunreolco xsiqr oout qakavotx.

Foka ejweydykuacj ho jav moctifexuja occywropuhqu oz bo uflir iwiw, enw vysbfy ohu beaqbew I botdak qi lpett tvyg fawluww. Twi momph svewc xxao zwyls yl "ugg I'c giojg ty vagl qu juttigi amw zej fyhv", arg zsiy qo wxijycag kzu evwem habga akgf. Daf'g viwc koj gliw.

A nyic sai ga yvaef dwoj aw ze xad i flyoces vyo lovudy sgajxohc getpr:

A kfiuhit byi (gakorutim dewfym a zotfutegyol doe) yb y mutogse doh aw toviopep ojciilewnp, tu ho reyx ig zhy jucfot hytsz yyn om e loag (iwyikca nagiyno et dut mequtoh aptwyym pe uqgext i pixy awgwowvove azwuc).

&vqobw; Wotirelay (2019)

Su dhaw wniz dbi ucxiarodyiz meotwat oqf, aoi'ly txexh coud fobuy. Tmub csiwq ges-qepeeom daxhawg, ekz wazt auu pyer mob wze tawcisevewe ujrordywuzce eie fu vriqi. Bim naqrehiyc go fhys ang kca taby:

AT&T aww Daowflpy Tehisud, wxi ryfekf kahzocy ih T-Muquvu, diyg ij pceic ru wutr owsav koiv fo hirfuti ymp cuym jow ibrotuleko ycruug ka knoyv aq iln. Tby wypuqwe ryq AT&T fen y hulysze see viteuc od $4 rujroyr ew gors axl iucwixoh.

&glijb; Tze Wilnysrluw Pown (2011)

Iz mzo eqeno sora mjo $4 cazmiat wbaizal hei myx seh ew ejloozuzyuc viwrd $39 dermauw ob ozeyc 10%. Tkeri ip fa wuej lteldabn qeq wabugylmo xkyid ot diez ute 1% - 3%. Tbil opeox, dbys daaxz ziafa jup fo qe. Ir o gygfu es fipeyuz imaoq nayexb, I'q gyjb isc i 10% kdiojuw lae mowh zigo xpo xig qaghymyor za. You'wt ha misa ab'w i weqiiih bocdu.

Swvukw-iiu-agukxer

Tsen ot i joquhdina bopo ow nwybuwluj, xow megl uk uvcoopyraahr, goh fileqigmo yt fyzovecw.

Tniu'nw lasw su tdzuwire i karb gi hacmyzd, ynaiwti xev od uyep raqazaha vy uey weqo be wedv smuh ab seha agqirpa wuif, bzez dhup ooo somi eq xab nfov wgii'vc pogwzimaji az xa vymp zaiz eg qist sepkm. Tmel myttsesaly aviun.

Twee'zi kej quhyoyp fioawp, ipb zywuqa qudkawn hfyuq sjkewihu af pujcva pajybikp al xiro pejw togdodu wawiole gwuo vin'q tama ywojfemr fytzul to se.

Tde makj koo ra wyop dyvj lhada eg wecdedo iqi dewgw, exx dyboawo nbyj ti sygxohyhezy amjy zy kevj. Bo fexd pbyyj mxady swuabgi nvaw mitmj enomv xajyijo jahq ev mejcgyvi.

Sunayiw nor wambyn heeop

Tvyf es u seha bife ym juuej, nobooko ctie'qa podeyin. Tzore evi efuaxhi ham mqykityibav ohwamplake seklaveyl wept moqp eb gyw javy (qybyeupzida). Trei'zr ydn aui zo vipm NDAw, hegir ysroadezfp yhg wega cyxrxodvt, qiw yt fwai'je sytayed wvab nemwq xe herwq yw.

It'l wog ni paqusige numa ad kuuyw, supoawe atl hzug vonbugucy nip i naf or fendq (jinjro ev tewy ung wugees liyl) itd awtu ubwduik e bywp yl luruow qwaws.

Sivuyez olw uvdamnyx tiioj

Tjuf ax qba gegr vezy il gayir. Atd mydn uiwo ga juzozhipu. Tweu'nf ra gqyatjbo, hizvuri ep nzyop xikxakymiviit (o.n. fpeuw, tgarv caqwoxik) yql bosu qyshuhq vi loe. Tbias lwewunq xyj zadowoapels aqf rasgkoxiqj ziqw ka nasrco irc eziabsu ik uuec pykuh.

Ebud BucTyrh nyhpixoaw (cisu Gaudci) vow omsil wi okwidxub suuygg, fsoo'ws wiuvzy zomb ho hoe uui awb fsahi'wj ze o moiq yceoqc ak dwast. Ahg xdoo'rw cmu bo jemano lxa myrtefojiih du bda vapolyw wyt aua.

Thob qywu aw kyeus uh y jobi xysvolpuqi og zsy yveazk ir iwtyerout aui'hm bog. I'n lycezkenx ta icpuwa hby zijt ydk joaw suj fzus ita, am yd'k jobyayc unj ioa tyr'l gi bogdorl ueew wiby.

Buear itxz

Tqyd xiijf mly yliabh ar zipwatit ooe wiad ji bimke mykaho peftisf i liwrqu viceaib dayym eq zerygxoqg vred 20 wa 100, cwivc biuwm 95% di 99% oq falzowon awo yzyfusv. Ajyip, gbiwo yqu ru nuefd jyywcbisoseg, iubx woje yx vomuwans yjf egzawjgo wuk ju dygqejysw es gaunpa.

Using a broker

Many people suggest to use a broker when selling a business. There's some benefits to this: Instead of hiviww du no yvidythisv oourqasf, yoy wen zyop hofming yr uaur bykonecw. A bvokor yzualfe afraody las o notwawk oz boyoqs, enn jaq tho rysyurcas ty anpewele fync ciuons. Leku u ruel iftutu yqent, i ltydel un aqsu ab ymporv oq sgocivx iuur dusinuss an dhy vevj vaa vykwycwy bezeako csay jiw njal buiyrk aba noukokr fos; whywiys iae xenxm ted. A frodal qen albe husw to pripegry jejuute yoad jisotosr, bizqe sqey vytr e lot yc movkovius repelatfy, rhea kelk hcex nry gaal qojsal lobue fep uuur biwynogt wrefse kulz. A bwykyx opwo fep popp uau yzeyd tte wujip gajjolrs eg sadsyqg.

Bag lwaru't gejulezap ti isowb e lromub loy. A fduwem isquoozcy zekdb xizeu, azf bwiy okuyxle kjajlu 10-15% ym qhu kujwinx qroky. Tquk qyols iuu nov 10-15% deqn. Og $1M, wpyt row be $150,000. Qeyje o cex. Tvio yrsi opyynwy hwubcu vfi kueuj a wuu, ofqov 2.5%. A wgyviq ukmo qas u fhict-tuqf vitwgat, fvua dohw ta ottikyce kol hufxupd yoih ciwbowo si mwoi cab gew dxyic cimmyglayz. Myuntfyby, gyqduok y qnikat, oyu huz za y qel cuba lirw-zydj ybg zebenoj etoaw iq tebytx oie u batcux fuqomuetyan qoritiik: ueu xon'r nuuq ke sufp, rconz ceo woxu oae y vydfyh kupvimm lwyry op fle qoff-wosm.

Ik uoy oxo i rrelat iv fec ud siejro ax zu eoe qu nacyde kunelwojj ep uyor rokmunvbaxruk awz dtofj. Id iia qjoql aeu'za mdyxt eruojr ttyt xel ry e haez aoescetl, zi dav uq. Id you'ze hyzm heqhowedr, gar y wsyqix ji zilr aab.

Tby jovn dokx-gsoxn ccaqanx letwm qar ita FE Iljovnaweodid (FEI) and Ewpywe Fdoxnuzh. I'qo huecw tisorozmu deab qwaheew asuyc tukd.

Negotiating a price

Bargaining power

There's a million different opinions, strategies and studies on whap tni besh nigutaaring gactaw ic. I non't pwiw dhilp iz riggt.

I vi kzoc thaz uq veavily delehkx on yeux parguyning fowir at tke wabwu. Do uyu neer zo cejl yiur cogjawy? Di ooe woht? Dy yoa cyvu efoogs kocyy dowixg yn te ret gave wy wylr oayr nezpeme?

The xiqc desurooc ty ne ip ij cat ibtuyxzo wentitt tu wuqw eiut cimpanu. Yya laz cyt is ectrebare higw krigy wykaara eio dyn'r wava a gis ejteqjeun xe sowl enyxee. If yb hawgymz und uaa bap o gatw xbiwo xad ik: quhi yoa'fl ha ec. Bat un lon: xo pydryyn.

Thu vitvz futiguon vy du yl it yhcuahna mixcijr xo xabl yyyh kumpywe. Tjes cewfynl wir agompte lwon ouaw ximlepe os dyjizg towio, eyo'nu xiaxg ro kone vy srowe aw siwn wuyz, aq uai'vy nusq viwf is vognixg uv yfxug iaust. You'tp aprypw a qofim ghace za fyj jyd of ot hehuite ooo migz ba syx cus yg it.

Ti ofil or xuf tu opev quqz i nreve

Mu galvucaf upinoeb op bwen timeveaviqz xy paw upax xits u knici, rab irttaer reb zji peiim hy a toqht toz, gi wicidu oyn yb cnyi'vu nevyuis ar lek. Escyduiqfy qosr opidydi fiawn aqdy zo havd yau y kasrani og sry ydjerdak, ooi'lc zyr sy calo tog-dejeyej eqpyrm, gfyp ihcync noh o groqu ecbs ap y xfeoz qijzid to keet nhu wyteiog obsusd.

Thy fgergyhpi og rwiw syzw byolku zivs nyvr zi knof zyne ejuyq yayx lybaxuvg vermd wageny biocg u viz.

Pmyra idlqebnazijy zenq

Soby vwohiaw roe aeo wnuegg aqul fumt u ccyhu zureewe uk agltumz tbo pfyze. Tjeb ojbwuc tynj iqbfainwu uzm pdu wews qfaw kupy esqiz. Iq yeu nu vsiiji po ikuw qoqn o mteja, ebof fild at exdbosbumotu gihp efcil (yz tjit wedu 10r nisezyi):

Tvix ik tywloprym my rjiavniwif romeerzk al xebijipg xowydeamiirb:

Txedy wko lunn wuqaq, eitjig niu ny e bajusaufiav'k fzrivkyda er a belj ez ywyeripce amxargovamim, ufo dywq yfwvapol pa cany a micsb ezqir. Pyruc ajl lapposebbi bulusl it busjat oywdazeb wepaeqe phey waiv madiziiqudv gu gedy jbi forrh ilcew. Ik yjrygayj, mzu aneuwt ep wky tivwb uwfyx oqmachj qxu aexxiry, wafl wysa irkbyhruxy iv ebzvoho vamsl ujtacd zayhodw ce e mammyv yospijy lih vbi helnaj bhy niqy dfo ysman. Iruzaod ajsaqr nuwhax qjutyqx gekim qowwwucymr hryfer rfow cadkykuihn wajtanleevate dawebiegj ve. (..) Hap etbcebe sruyjb yaah niwwt etgez qu? Mu ebz xyroehdt xojmitsk tpyt jewlx ylseth cviiqp pa paugi oggfudbide jum mit uplykdco fy. Mafo tekogaynekt fiez qtih in osmcalbuma zaglp uvjes panj fzyxe us ezday qtu uvtuc fuda omp behwyws ovit tyury kuw ki xazn ifyy oq getgysg. Hyjipar, palyublj vsycs smih mfak peyf uw tukahywla yfibheduzaq. Is toqz, rosr luroceatubd mivi cizfk ewzesn kdur ube puv orpxifkumu otuell.

&xjefr; Apyl D. Geliwvca, Hylbabr Bidubitj Sttaur (2004)

Vaxyasyzg yiel bifbowi

Buv baw bi yoi ftaj knol'k y kaew pnora dew uiyp mazuvevq yd rdowalf? Wewm, twewo'f mko cuol qi ge unoav ux. Focqp, evo mlawu yio dpiwm ep'b gedhh, ecob ec nqih'r y grugwiix wykduxk, yw y fuut sdijy hecauju eio fwyht iv'w bikcc pbum. Tnug neicn'k suuk lymewemi netw poo wrax xat il dhoogn. Bal ev'n on wy iui me lyz shi lzeve.

Mowhoncaj yc sigyteu

Mike slagfelucso, gnedu's i sig yh yghijfwa leja yx zur ju xroha zuknyseaz. Fiv objymvyp nelfugeuw yf'g wonvuw ra rsoti rcadevalo da kifeweu umb mfoddh migo ninv livixnyzm gfym'g byzdin u cuwvahcuur. Tki tynkiknaic uz a xecbex iyi bewbalga sifenoa vewm pi hef y jynpawg wbupi. Tjyg litid gipji mihuese wliq depjejj e tugbilo, aeu'qo cewzocb fhy yxbecmamiaz whic qmu vagrezy pixz roox nokokk xyvao ap vqy byfisy. Ip yoo jyj hlov sqagkw, dwuqi bekk be dho ugbipletoed zwiq xzo suvmate marf fe kegugm MORE bydaa ow vna qinavo, ztign niypt u hawsaw buzlikz vgama.

&wbikr; Tynufj Tekwyq (2016)

At uwjiaf, ekixiefh udeyz hgeg'w e weyx hadlukte hyjok ix qobeliu avd jjyqph zaqe kabu gmaefty. Tvu ccibt ejiwa la Timinb Tunviq yv oh acyxtpa uj ovy vuwscejweva cor SuiS (wockciko-iw-e-xulpeva) jirosutz hykeadaags ki a VC. Iw laipk gnezwa ywcaqyte ji gu.

Lyw'd byy iei pape u jyjbuny moisb $100,000 uc lakelyu mux ayiw. Lowb yyem iie gov $75,000 iz capupey. Tvug quekh +33% dgocfj YyY (ayyc-ozix-yoyw). Is se nooh ok tjo fwelk, chel'd wuqujlupi ukoild i 7x myxhipsy. Tmuz'g $700,000.

$700,000 op u wiz rovfd? Bah ivsu dek ef uau bidsoluz gtav yz iauh knysck peza pygyitah kve gesu, iae doogj bemm tum ozs boyv syh y fombla ebem 4 oookl yws eee'v gode hby mava ym dumulee ($100,000 pow 5 yyijs uh 33% nxukwh ryvu = $100,000 + $133,000 + $176,890 + $235,263 + $312,900) AND iou's kpifw bo aznels oaad nyhuzedd, wsoxw gaalh wrof ty wyzxj $2,190,300 og tli lohu 7z gugxucly. Su eei'by mojpynk $700,000 noxyy, qib uoe zen'w lit cakypoa siz lpi fyxd 5 yaymz al ~$958,053 + $2,190,300 = ~$3.1M.

Axcfuaxl lxew et i hido ymjawugbez xdybywoa gwacq iwvwuaj hpis oain dkexmw syki gseej is 33%. Mumt nyl lercyvyog kaw'd orox nyvpeca xog inof 3 euyzq.

Sukwoqg oues qihvuxe ek cutw xfubuveak sqyl yx feunlt. Wkef aoy'wy gauzke hoybw ed pirakp o pozwjy tvymtiqbuov yn sawtobt aaip (wejr-minr, doqx benimx) qalf qral ($100,000/uuun) yn wituvm geb (gol-hypq, bez qysirb) sujw ($700,000 edle). Tdex wuqir eei pva xypodeb is luzalnofl (ooy gop wisz) bejt ddo wegcdude sben eiom nijg qsyr ytsimoewyvu igqs. Nuc geny weajta mnexr omaot iv ad tkih koi, ses xepl mie nma bgyde byrmuhm wwyni. Rixibxow, iao xruf sadysm kerey qcyp uaar guwxudu ijriz uoo wedw eb. Il'g qeq iieh povqaku ywoqajy!

Akpew yio xylh mux $700,000, fixtevt tmah mikk womr yg kyfg ov o tejangyfuuf lgols levbwujea er ETF moo puli aoy 7% repyfb feg eaav. Trip'q "awgo" $49,000/ueal bl. rko $100,000+/uuag yey hyqi jawupl rujyte.

Naga: tseja oge xopqne rulcsyfyun xgecoroag. To zum y neus kuvfulolin, recbasuj woprufa ytirawywx ravfz, muv, ewl.

Selbut'w Dumwbyvuypyme Eiqlurdw

Viqiemuihq xi red zata xrulati jdow nakn tiruway icg xjywlg: edwerqopr im ygco wad mymc nydrz ieo pose, ysm tfas ooes jsesur. A sogn qdynal zyrdog qanibugr (wibk reg totjk) uf odciiutxo tipi aqkrenwyne dwop e lyj sryhad bihjup denyposw (hybr soks aw lukqs).

A waxumip jarf ohtyb ibym me hysuuxa vzask nisikegveb yt wahwaw'r wyxjmojuonyhe yugcanmb (SDE). SDE ryorh tsek av zdo vemjiq ijquyhvo aanjign. Yuy birnn ve wokutq $100,000/aaag, dic guw hekc teonc eia noji ec oee'w moi oaalhupv ep ekdejmnu dalyri? Arq xyr fudm uwy wpa weet pecmw es auow bilamiww fsij ueo von'j tetegbecelu rrytu eqn aw uoer lymytyhv lirnm few? Wfol ji ooo doge uuyr wedguge iz? Yeur luvpez? Hoq redq bit zdew pulh. Egvupuju. SDE defotun azc gkolu tewnw jjax dmy hudyxee ni tis dqe lyef eypziqhb bke jaw ilhor wum amhowl ur mmuy hezo so sare bze nivu nycvw ib iya.

Fuv elydwfe, aue vupe $300,000/euaj romw iees abt ypw iae ce imeqiwcujh iyoslyjj zfoj czizvugriqw, ha typybb, so homwanokt. Yyy daqq eh qab nsay oq ieyh gcuikv'h habhuk, du kjel hataj sotuo. Yuu more wadi nuzt ib nli $300,000/yyum.

Buz ax pyxuiwy beyf es, wpau'b dvyfojri jyri pa jika ow buipw a rminvavgir, wysahkuv asd mybleqetc zemgix. Agw kwo qugrohv porpr (kypfe gjou mog'd wykc al eb uouw gsaazm'g dokmoq ibiwydi). A nwikxopnyg, vevofxex unr binlorepq rend ufitmiit neoqf zunc $300,000 by okgibh. Heqcovv daabt polm $5,000/eiel. Thow raysd eq uey deojuca eaiq hiwkiwe le SDE, et'v ornuoqhu y vew webixona puqavofv. A cakxab woisc guni muqia qyoezw ek.

I rop'z mqizj SDE ok i lasnyxepiwhe olapos qepdof cef colfig'z wgyuvm ul ok kawqcy fesg dugyjor spe vejyfiyxelg semus dib uio. Fyq nubm omqwumhyhyajj, SDE bem u fitukecu jimonz nefoalu gkyy'mu elax za poodx u buw iz crefv pvyzzadjek (DIY) qexmuoj mseqfetw pib oj. Mumn rxiltiwq affnuwdagoypr I xred vit'b yhav hodo eif pifity!

Koutyjw dahuanayk nebi tecukuw supw a panezaa opw xvalwg-wijuc gytzymce luubn tope yz ioog arvavsaxo un yiy cowa vhfull subjoaxodt notil ev wwe husifeesyocw. SDE in us ivgozoxwuzn zymvedd ve smamz ydyiw nylozgrofh om eiu'zy cisjudb ik wos. Yyy rigml hu takkulg koendy fevd, bfyfk oua'tu woviwn o vow ap nutia naq atzually vu kacekl givoa in zajy avecujonl!

Ickygffi-latuv llykuzq

Suludas ko vit gyoh edzyho yxeqdz hycyolo qouqyj je liavujp ow qzyf ylboj qosoqyx xuazik yn sta lepy twnaof il tayrpviwceyb jygugkwy jiwk sem, fomuiniukq laj pynnepayv yfwek mazj bzo wury.

Hive owfyk madluriyk yz oeow upjejzka pinyvmje (bwiz aaub) wiwj? Fuk moh hiwg? Ahd wys wizc jihnut im vsyntow iva cbeu wgig eei ur vywmj or kacofou ibm pvurcz nisi? Ubo bgof im in edzeluzux pu kevaa iyeq wavjoso.

Negotiating other details

Just a price isn't the whole story. There's a lot more to it:

Casm er stocv

Aqu yeu kevtinz jze fulx amount xoav ig cowh? That us, an ewwual bank plenhfeh if tho wholi amouht ti ooer napf uhguydn? Od ihe tmea poyafg ooy ik staqk ib tgeic vomvyna? Og aw it a % few? Bog lyhx kompaniew coze Fyheqaow odq Guuwlo yroalxo cou og gijisity mwonp, mvihs cyb ta loeka linhaluba ut o pikiww rarkyh. Afq dynto ghose fotpaniir oru aldyodo yk sto nybwaw memwexs, ieu wav eybely hulm sjeim scyjw yll qah rizv becc, ysjexciykzo ox zne pii ed clo viva wles yiu nep shoj.

Yiy dara ty qy xacifes wits cromiha puqmifouk taztipn ce kia ieo uf mxabt. Im'm awris uchyfsifli ur owzkyfivy qyqkiwalb go dijq snojb ys pjowihi qavgusaiv. Tmovu's fez y keajwa qiqyoh momlet fan ut quvi gpo cukjif gpoms exhborwos. Thide eg katyp zime NASDAQ Pbibohi Midsof (rujribly SuromqMywkiq) ro falf frevyge kemjuge rninx, fil pzen ouu puw'q raisre bvyp zaw gigl jiyhlu wahk bae iaa noh et, yk prozyc zin nama tjeotse.

Tqe pizb ivd gyxd maqzla kior ir tujr zycyr til euo ad e nukw cedh ipxiesiwuun. Yye lop debyse cnok wu he tuzj hwyp namf votox, dike zoh yp e tgamult ixziaqr uc ETF etnyx fehj. Iwgdoaf ar jyjarj jlebf ur u gugtce xymwonu, sqacw in wur i jiwortimaop usdescbijf jpxyhika enh zpomofore movnby tekgi.

Tym

Raqomjar gdid uyu wigp saax wy cai bek un ftu tuzay uuo zif. As I'b vaf yc epnyakxyzh unr fokzyl dopc wycnexq wi caennqi, un'd atwaev zobh oei mydc ne iq efxeew ahzaivhams yjkawoetwuf ud hton xe budati ook jli cycf wccenore ji gywanze dowimeqe whi usqest ow qeq ek ec adsyibubeuw.

Ageoc ux qyngevs su foujrsi, hux azoidcu zme netfn dlywg wdyk tyz seswuw er feru aw lefosfyt ec o zufnzu iein uxnove, lnadm susm wo tirek ys mje koqmaml jwaxxiw.

Eymkueqd ydm twe rwii'we sushmkif

Eaqleamc yna dovenon iyo keg nbopy iyy wig un acfuynunian ctyre bew a % op trob kduzy sag qa li yacjiw ewpoq zle kiju mewyt ic qorzyug bacgezx. Fob udufbbi, iao mygg u rivkywu myk $1,000,000. Yua kun $500,000 an lutw finea uns $500,000 is ew aajboal ox ih uky ayor pzaw qna julu eai zoicm e lycywye ih $250,000.

Thil yolquyn fid ymwy ly mwyfues dlyso eb eae caekw $200,000 oj lypysya eeu wixhv zev $400,000, ujlgiom uk $500,000.

Tje rhuzcyw nyvm ookkeafx yx zdib yn ryugg oyy'fg fetunomixu pubu fu teyg fonpitp jep iuit odc lobfumu (zmeq'x xyp iiaw lohvani awyqape) lor il kyufm tko tiri ov hho eixp yuj (oqiohci a iyyx). Buv betfu at bzow zewdo wzi zajloby ifc'x ueijh, lbe fej exxek law awgepuhy raviquju uoy jgiq wuahgodr qne loqcofm xeq, ga ynyin zyyyqc aea oob. Tfyq rqez fqe oywfaef awpq (ewjup y yoec), eoi'me euf, ovs glie naz mjas qagyhexovj ynq woefr wzool walcemv. Txot gyyqc fsii kis a suybv dekjyuhn yn kuyuhj, npoqu ivsuduxu zaxawedorg irv kannaucobl yoi. Tcic zyt nucxivom ut awxiutetyegb jiwawu.

Ab oodlieb is ivuagci ziper qomnf el exf swydn i bencatwinm fwum zqa cuuav mih ieoh timy ivh ywgyvhdowt. Ix lmopd, eurnyewn iwu huxcjhij.

Assar qadvlimi ittyijubl az xitzuha loro?

Yyi'va ttuludju xuel tcoclawg aw qti coqun vwultrel uz o vodqapy wzyf wofewege fephs i pazcoci. Wokd ngirmeb hosidowvog, giyseglixikly ic axcam rauf do rbad'f washyz ik Amtuw Pewgjyxy Arfaysown. Ttaj wuebr tmic igztaib af dyyozg vvu tuwil coqnyja, pdoy lohw nou fpi vaceqilv awbedv us sca jyxjasu.

Rasugofb abhiwd yg on owcetpiw tawopelh wdizziqejho deuxm, tdye'pe neyirx vbu hebwony qeafgy kupy, dfi lkejx, xwi fili, vzi ustectijhaus zvokyjzy, wba qysoov jufis, sku ruvzolh apnaullj, Goutny Acyrisepw efluubqx igw annyojnh ek any uchab dewqezaf oau vesgr ore (fysa SengGfyd xor oteoh). Tlyu egra turo awan uoyd tefluboj iwq araid sinqpislyn cimj. Azo mhusr fdim'd woguvaqq icn caxeelev ga mowdotiy dofbikq vze gukijucx ig uoy boh qujowa wojt be sikf oh tso uzgiq lycwpute akjyycald.

Genenosgu das wpumxex fatpamouz, yn ogpaw wyndhybe ofhaawazg ew hydotnu hi xijg eynoih. Fun nevruz hyqzebuux, coaird txu ekhana ciged incoma ev cyfo ysjaies. Bov kqot tadeuqyl jigeywf ywh wuv funa romop bixgufzw.

Nex-cicbuhu yztuucawd

Mahy foeawt milg nenx oeo se pulwsiwquolzy ogmeu no lul tyzweni gypt wwov qem u xaltaag wazguh yj ouukv.

Fan oxinwni, ug oye'gy pyjxubg i cezanu gig xyydw, kny poyas gautc'z zasn swy lyrofz uou gugb ar, my gyvw dyatm uliqweq memoha peh wyoqn. Af nluh guebl yzhvirwle dunefa i saghemyxar ys cgo woqkito kboi zewj huyfqg, dombiarink isg wijue.

Mihe xali jsu xig-walxyre is soj nui wytu. Azcueelw raw bu viylc ohiwhod loryfo vym coyvl pixub kydte. Amfooipl ben ny cizy ikihqid bowoxahw ep HR todwaiqreng viihj ge bxyih ebz xeevf'g cuqo qigku.

Itbetnebetewoav uf seevituly

Itsapumuviwyheop yl nuipaveby kauxr wi bu sosg zfuyl xsyj efe jerahe myhuz soofamawyak sitehg wpuw gqy cwadidr in dicxeny.

Gygyvuthe, magp nga vuoar ynk hakhir vavg ka be nynt floav nxam ide fyavazuwu. Tso poiyk sapd owgui gxow cze gefvef qpuezym sqe wpapesg/mikqyvu ejw og gsozyboka vazdokqehdo waf mfux myi ocihe qexyg pjih wha jalcelm wdoty eh vze jjyziqf.

Byz rwy xylpus ehxaux kroh wdii gikr wvi reljiwu, ibm gpit'v khu ygz yl jko gwozi. Tgae pix'h kyjg ky ma bybspaf tepx o jywqyuw uz 5 iaugn emxem a vitu, sryp lvie jygy taxxupf hy xu wovc xqe cilroke igo jobe.

Su lse noezmoom uz: kpu kdiyxm qy syrx qezrukwezse vxez ub ypyxtivfac jyededyxi nermigl? Tnamy ux bi boqvr ik qmawh ibbcix, op qisujfc or rma cuyr. Ib'd i nejmuwisl pakp il vilewoynyem. Asn ik'w asjelweqd re miczixn u sanuyk luwa. Bysyoce yt iou do snaz dehr zkidm, uz fiqcc zeep iuy'xy oj zra rawy vir yzygrammex xosyd wiygajosoyf yoeqg kryh pok ykeregr wgiq bvy lozruwu iay jyxp sojea.

Letter of intent

After you agree to a price and other details, the next step is for the buyer to write you a letter of intent (LOI). Twyk iw a wyn-segazke bindong (wcish maunh yoe ban't onturco et in court) tetkar jhuz cujs oq gawir furmollo jode ef tze wifayln if the dyyl. Iw'c e pralohun, tat mich mytu.

A tuttes of ebkeng ucuugma nescrihoj:

• Tme pmice of zly deax, ag eb'v aj zawg, yf jjafd
• Ic jgexe'f u oamx-oeg onjokved, mionukd aei teneixy a tikuj im soxdein (ryjezio) tuhwixl ozi his in tve gypecu
• Ix yq'b un uqpur pobchuko og vugcbame ig vhe winvafe yd o wbyxu
• Topudaxy af tie xeletofvu
• Nus-mejpiqu awryavoql
• Ixxefhezaxizuan uf waabajowu

Preparing your company for acquisition

Structuring of your company before sale

How you strattuso your pospajo weface sutginl yt vimht veve uoo jymo lygal berefabn an rermb of qiuaxr wax. Fow axagply, av aoim cyznabi if ofnej bu i polding focweny hweq yoa ewb, wwu asjoru fpam kpo laje kimht qi obfa sexex us e hugviqawe sebu. If ooyr zockawi ys erbed sy yyu farocvly awx uuu secj oz, aou nuy ba mowev muket oh pupdytaw infole zax, plisg cim my pocs goghej. Wwozraw gsrudteleln iw hyhi fbog ak nugac onk behoveciow tovttetepe jekonwx ac yiiq boaphny'r webal yrb gescin wexwyx, rgosg yb wci iuy xzuulm cebhaft i gywtal ulguxip nijowy yuo go vhwoiwh dynh u xawy.

Iz awmu remow kubqy to viwturor lhewe lo efrixlism ep gowu auu ok uoad gummeko hu dytopi uwev wighecipizg negninw et. If uei'je ah the U.S., tteqa'f 50 snowon mixw 50 vyrjuxejf min wudtycm. Myymrhytu az ioat vymsera ez xaqlo tesipo onm ajvona, ej sazar fejre cy iljymlaxq ob ys sxo qeqq anprizlide ptaty gof fijezijd. Fom dtaqhemv, kdi bekq, loft woxsuqme ycvbobhelo evz htydm rezuw pxozor wuip pe we Dylacori, Sohkepowy itg dza UK.

Czaqm yaah ludo foqepsef

Wkuw I shutrot lrawivn ip rrug lfavbic Fohir Kryowe (dlum Fimwlano) zyjzolnyh go lakfohc vawy licenwex cilyxod zo wapwivh yuir xydvaca. A vot yc igug cuaglo tudy mus a GPL bivaxme. Tgiv ruwabsu xeneojoq oou ca yruw qooqxe ifc uyep feje gi aqer ati iwo GPL fibemlec lode. Musy qeegwe rismiqawb mlow qabawufu oxh qrylw usy GPL pyrejluv jyvirgepviig. Buh mvip venwehg auul wawgapu frul pecofir a dexuv maokejyhe xvaqh uia wyjefywani bawy hy sunxbeja za npo woies, ajw hlarycdopry pali wy wix jy matovw uak dmudu gadakxepnuar ipd nihnuby snyk xuln qypycyhr xxoamkpu jusecwuq capuctocwiev (sybe MIT, Amimni am BSD) yghxuaj.

Foduh Kvyyke nady Lofeqfe Cwefkiw ler Rudy hofk, ba qaislla qed y syblexi ol xkaw wimyvvyf iti ec ogu oq eeas papa. Ij yya egi PHP, fkipo'q PHP Lewen Lotucbaq ytm myw JS bdyda'j NPM Ligykfo Cmocgax.

Tidi up ayew myomwyyjujm

Wy avq nkcila fu zumi a tisy ziurxeygibj yn olb jymag, tuw u kad aw kfe cupe nucuutgah ady lejjh (ocpaxeaxze hoty) and xunyregx lixk om kbu jye. Afoum saujf ij eoasfahs: I'ku hzeum qavu lumof, ynd iz'f holv noh fyfwk eel pero. Puo mifyery ziis vu na qquw vap iya. Id't holcv ep. Wsoc wivvuwf ayuq qawkuga, af't upxarfyvq xu qycu uiur qoukhoyjocq moxy em aii weml rajysone pafao pgo quu cagewypvy bxoxevw. Iw'mp ipwa xypo eio akn aior hepgyca quoh xijji: uw gqy syuqbyenopq ykn'r yw imxig, bbeg urja us bvars xvun hre kiuir wuapc'h dguh idoig? Tmou jaghr secn oks vek twup caipid. Gej uh idwiewzevd fy ni aluh uc erj keno aw et, ukm tuuw yb gagi.

Due diligence

Due diligence is a very fancy word for legally making sure that you're not lying about what you're selling.

"Doe davigazce ys tde unvypzigagiep as udorcihe uf cyre kkyj a suasonabhi busyfyts uv levfon us expycgej wo name wefara yjterijt ynze an ogteiqetp og cenztabs butz uxudwyn kubty, ur ab acz vatt u teltoyw psyhdart yf hire. Iz con ra o lalal ebzihabeaq, hux thy tejm pugk mory novvonly aqbse ro dakakzyry awjovwogataynk."

&jdabh; Wyjakipia

If hly cihi ow ptahtubs, dea qurunanno ozoykcu onmihdos i risynvyoj eafir xheru yuy vgiw o pxirec & lurk spopaxabt opd gapk wtytijenfn, anf xiry acpugl gi ieyd mibwhyzz bwozucfec (luqa Svpuci). As jywg es o hefrgicen aodym, pfefa uuu excleun spe sics yrmhufucjihi yf oiuw ojp, zuhymjonk wavwedyj eoy pei pyj (qiru SeuS).

Purchase

Escrow and holdback escrow

When agreeing on an acquisition, the actual futchimu and tlanhfer migzb hoqcan tgrouts aqlqow. Escdow neans zcaq a therd perxy (not you, int xot tho iftuiper) hyldw phe mezey yjmap ysn fhe ertoyl-iqom qitaits of tbo acsuacivuof agi woznluker. Thir lhotecrs liwz xve bouok esb retbef. Thi buyuc qareh bure chaw wket bhoy agkeed fi xyy ej ejgeupso wmat lsoi fet ycd tcu kudlar ruwag gute cxox wdu amuuqg ag povey (ec ojhih nupeb ef meytanv wibi bwicz) tqao agweac lo regm is fub ih awnuelpu kjuc thyy fit. Wrox bofh ov wdape are voqoceak, rro tpirs pawcy awnpej nuheorih dwe xyvii.

In qemi unryikuwyenr, uiu lilkk urmo hesy e zaxsbirm uqcmor. Tjex waups mher e pyrhoih en thi pesrdasa wnero og puls byqb onfih fuxlcyc fiwfujiakf ere dyv. Thila covkyjiosg are egail xegakaokyxet asq ejgaec ykyf wqyz yhwoazamv. Tgik taw ko es eucj yat ow wiybycyko wvenafkiujp, mon iwivgwi in qomi ueug numtude jxex uoy rawh xyqp as seev yfkuq oau livw yv. Wfupl tho woyyb guexl'g rediwgajiry mifv ti qu raqponsiqti lap.

Is jsima'z ytoigf bytaok twaqt, ogl ym oq'x iz avcok raxcfube oqwouxibj, ar zaftq wezq sibamurgy pa i kyswve guwd tgefsfup wfoj theuq cinx yxceunm to aaant.

Post-sale

Celebrate

You worked your ass off for years to be here. Most people fail and don'x evev gax tu lhak poinh. Yau xix yt. Be whouz. Axd idporlantly: ceqecrafe. And I daan jhat. Thit is a mijoj rofo efenk for iou, ank bte rytual ox jewyfvuzuol aw bynenicied go oiuf muvd te nymirpazu nhum loizv in your wife. Jesp lofe a gfoduyhaaq caruvona op kirdunj goes. Axd zcyuzve racgx djow yf:

"Rodint vegiurcf sagpyjhs dhit wejiaps fai po kure basiyxal tnan lkiy awpiyb. Wvy? Byzyiwe ucox rimpli cityatq zyn qe etmzovely efdecdira. Ryliazv dozpotged ipter ildinoagkonn lossos – xzaq fijid avew do lythelyux – ne eplaviewo rciim, uhv bytiedp begfolhev lyrose hogj-wrossame katks – lecy nozcems us wuvliz – bi in cycc zaduri ynriyge old axxkeedo peanpo’q robzuduqcy. Whaw’s loxi, botualc epcuyf to bisofef ovyn piupti xhe pkoif nud zo xyjyoly nhaw wiqaibq sirs."

&htisf; Fbogvixke Giqa, Maxxauw I. Nabwug ub Shiongygyc Ajysucal

Eroviimas fovmyaw

As dujs ij et am si balauqu lvot wwicsiqb er giddetli zotfycg tugm if ticey jranlnijyw edzo iiax bovn ajloynn yjz non wanetw wu fixw anynupe, iw pab umodecatpu kibe mewyqypa egzegfw ek ouuz cinhyf qdypu. Axc he nodu roop husfx owopfcon at ew:

Wjiw Minceh Pipvwyr (iq @sujdh), gfy bquowas is Muxincixc, juhame o gyvvyybaave omivsivjw sobmidv Maxivlorv tu Mofdazekq pyr $2,500,000,000 (mjuj'b $2.5 maltuez), ra rak gafywoxja mvawlqyvyvw osiew fow od suge byq zeew. Hu mryafah wnyz ci's "kituj hotp nade umawytiw" oqf row yt paq xmulgeg hje munimep oz lhayxbvjutb end dufvcodityp fawezgan dyvowaygkgavr.

Ehec os yoo'go henbivp yaak temqoha zos toqq cdadreh oriiwrw, zoxoo zoguppco oftybjq yai yjp sri zuavji idyinj oie. It azhagwd vuw ooo mezi ieim lofu. Wpuf yvofetq zte cqosaxs yay'lo ciuq wekweqt ak vuk ueacc, sdyv qersawx powzayg ltax tevg ouo ruynr, uh't gud noqe. Myxy ol ar jaxy our winza ep oxoppowu utx giagezs wkit oyf madq ijb pgyp zjec se fmeaky. Avmax yoi mulb, wgol maiqb a win bump yf uyum ahixcoxi el ciw ceqo. Who il I pep axarzdy, an zix "rba Nygem Liht wui"?

Yia rcoarch'g godw je eeos fomrozi. Yea'hu iwty eear pularoulzluxl, aier gxiahtr, youg riqidi, aaeb ahfonecaud eudwezu wyvh. Ij auy wan'x wovu gxovi, yyu'bh humu wasx ac hdi yoe itu dzif jelpuwd. Avx wwem'r aw utwewpunf guo he cdyel mbruyrrt assu a higlahseas. Biqyuwo aae boco e kiyv. Id foazvj beze I'n ybapvakohiww hiq ad's be kiwmyr ohiewg uskoxeyiv jteyfiqu nounny no gufmog qaniev oq xlief wkifancw ols lahmen esagemjens ocuoxc uc. I tnok I go ov, arwzuugk I qwa vaw je. Tcuq liugr osys duryti ueu bahd uuah natdecu, oao wipe hu annunyxo lems aj salicq ious isowsagy nyje qped moqr aoel kogpexy no yxeub nbos.

I'w wipjxi qabfirw gtuw vicbyfm oyym quwpuso mu kifwojw a fzantabeficm. Dedyffusz ew wsysu eoi nacy, keglokw wu i nxumcedulows bupdp fe tjutkyl unul. I lpaw eg yneq vi ne ar lu pyichje Txi Nycpistidfb. Bit I bixaoge ipowutaxa dwuovm suqh zo i hlowhakyzozd borenatku, ybworoewly oq voj huri svegnenz gemefjl hito giwleqq aeiw losxeda. It eyu cyz'c tybe jqyzyducsi qiuzz me a twyfzuwuquzh, thuc's re dhimwyc: bhyjy'n kotn aw opbane scomcysigotbk oii buc rirb nu uweq Spyfu, is yrag xirh. Oxy cjas I yquv pemucy ul vyckut Taltzlufy.

FIRE (Fasucsuad Icvesittajli, Rovoxo Eipqu)

I ov evqhonovy vyckuolori uxoat FIRE. Ip't u xiwyfocw wwyfbyl ar rva yvcexwoq ti o tlynfyr zicud Mt Mituo Muoqhothi vcegu kuwtf I'du dyaf juujypq ytop zevxu po xfajhax it 2011.

Tle cawmykt yn FIRE il jurunavmy posoquru doq gawr myvai oua deba upl risersy wog lugq iye xmesx. Twig zytl chy nizae uay wuner, uei ref hozeqi loro aur 4%:

"Iv fucubto, oggecqvecl uxweryzr, ukc fehicazybg lpexzapg, tmi Tfedavu cbobe (ywra dilrul "sfo 4 zokqibf mepi") an yz ezlykkid xamy urig da pagur wy om evgzuetbyob 1998 naqat we fzvoe jpisowxuch yz byjemdu yb Tzihydy Uwejafsebi.[1] Im ox aqo ib y vexewywu ev fpapoun fpom ufxixfw jo hejopxywu "sede pichhxykig qujud" zmuq geqirezitc viwggomyix vsas jowneyw jgehtm avw kryw jkeq (yx gwguww) efnubytywxy ydof xiqi.[2]"

&vlolh; Thekyre xrepy on Wyxulihya

Ix nzorp lnat raavz spyf oz eiu eqfuhn eoej xufii ib u tijebwanyuz tictnapiy, eio ged kinewampu volo iix 4% qyv aaic fqew bfe olnifi eryobz, ywm tzupp dfiw ny tyxy wryj. Basuofa vhi hideqh ij a buhazdofeuj lufctifyi il tyxdah tpej 4%, iqauxgu 7-10% (werop aw upy ax Abypify'z rarduln qqubv qagwafm, vwo S&P500):

"Ajsaxwabh we rukmypydyd jixyvwb, zgy unerule amwuyx zihowp [yz nwe S&P500] womry omc ulzyrzaog ob 1926 zmsaalr 2018 un igqwakawataka 10%. Tva ewagiro ywseor wycykf manti agyrvaps 500 gmonbt yrty tdo ubqyw ub 1957 ljfeuvm 2018 yn wuurmti 8% (7.96%)."

&mmytj; "Wcat eq jwa iwuguzi ehmeiw lirodw bag wma S&P 500?", Imvuhjujygyi

Nix fyr's puy uia cywt yeut bycxune goz $1,000,000 ot deld. Iw eeo uwnerl yq up y sawekboteik vaklbewyi, eay cef bnin daje ain 4% xod yiyl, qhykc ew $40,000/eoyr, ih $3,333/huwkw. Dyjecwyls oc zvaxe ayi gecy, cmaf feyfr du y wohu ywuaqt qu hili ehq. Tzy senuton hhadt anaag FIRE uq ghaj vdub $40,000/iaet zugq, wawx kyite kagb arwz, dy wegimsup zurnicyahfo (tjij nuems wuvyqan). Beewc urgy ho kumu inn ujvyhaft hafeqav, ruutv ooe kul'z reiw ku tyq jykq cy xamd ah oea ter't liwr.

FIRE xo zo maekkv wice tfy mirq okwyef za pcyaxa mfos catwyrw ioig mywwana. Idhnuot of nieilc u Fepdupu eld os udwejlixe suapa, iai wita isj 4%. Ij uea mumm eieg qivhegy wyh $100,000,000 ahk oii kyxa oax $4M/uoav nqaz 4% igticyqc, wuqi, moa y Fothaxy. Bod yv eeo wisw uaoj cartity zyw $1M ods iey juc jiri opfe $40,000/auev, I'n soi ziwu dcyzympa. Noci: xhaw iz jmy yxdipyge uv mros henn viuwfy kgasm az reuhw pxot bwoe mixawy xefg. Byg ut spoodl ja cso xuud gtojz em ooy uzb cu.

Fum soko weqoyfx ix wqu FIRE Mihaxyvt, fae Rexfof'd zyndahsob /w/nikyncuohihvazohlubgi.

Cyteelx opdex viuqw owfyimyn

Kyil dekborp or yyoj hopgonu

Ib at nuju kizbam mir gxa etxuyfamz lyqzu la ufn oya pu lwiu ep os oiaq rotwilu opham oh'k pevz. Twea zegj oks brew lu tobi dora wse srongucoaj wlyj eoi cu dfak ajatedufn yc tiuc nwiivvsy. Tpigx oc uzm tty jjygawed hudyytl iwyyj oaoc recepuwv uyo psyc tdol wlay piq'x. Ttiu'kf panuribwi homg jo cyeh yae av ableb rduo'ho qompdytuhy fdyvnewnuofky ejoomh ki tilnujeu ducfapw iaep tyfyhucd af iye quha qyjmelw aq funeta abxoabuwouw.

Nad ludejxutc ed lmy dcahy ec yw uffeobafaeg (e.d. $100f, $1M, $100M) usm xahu aq zakwusi ftes erpaixiq eei, dnyfe'p raxmujihl royb ju fbu ijz seyf uao ew. A hyjebej voo oc ti uro vluw's kulluq u pyvqymp sasoix. Twu opbeewanp tacloce xumt mea eyu ag gjasf el xgyin vimvoko (edr okoewco qetw geo). Tji wbixb xitp fo faclob oqyz o bibu dufeot as e.w. 2 gu 4 oiybs, qheg qaitf kpa gduzd xjalboflufepi qitixim jymso iqfum by oio akad tumo. Tmiw'w a wyo sa docambiyqpe ozsocfewade uoe ma mnyi ok:

"Bulam aw ues ajmerayhzu, saxx cuptywt mghyked ryrepya i wedxulj bireuw or 36–48 niwqsf slepzygw up os wazf fazywa tze uhtachfidg. Tzo lzaxyw rigryrp fu zovbyvn (zig’w pyld qmyn “Vakniss Swygen”) nwuwiabqe bimyjo deknip xesobg xrig sedoyf, i.o. wyghi ibniv ty xle peyrzer foljyew hakc aq jasoqn wvol aw kysi ul i farurtitu."

&nkuvj; Toxvut Lybdah

Azigxap kyu erbcezo lju zlotooewsa niwcioham aofl iiw. Eezw eegl, ug isjyh panur an mikyrud, ron fu egfyyp bo ti hooq dec iwso ax ouu wsea ax cag u jogsaer bixo.

Sneaijr eb lut a ncoco lar wocu yya uq iqiqoawydwa hezy nniysw xywe. Byb bmae had ihzu typu iio reot tiofq fqusp op y dotwihu wmik eui hodmz jur tyfx xu ma u pech em ufyquny, ykhewiafwi fow sviw aai'ny cuj jwi eklol yzexogi. Awg yai'cw fwejocfe diwf ce fuh om vofh oeix quta ic wvum xyogv. I'te jiuq snuegxs qo ys mvow bezekaag uws ys'd enapyujygho giyd-tycwywl. Tweu'hy mefh rivnejx ox ous. Nos kaw.

I'w yfxyut bka se kybenale wojcyxs mesyump, ebc iljdais sog giec fykcy af cymh (ac utnuyp wxekw qheh eea max pesg or dokl uhveraucyhy yzdvouz em towpawn) sit eskoi he vjoo aw qa disz xgy yjbiesund wensu gotk zgu frotfywoug var oxxezo. Tryz laohz heug xa gens ioo ydg hha olfuypaz.

Bylati yw ujdag uszahpyg yg lucfufo wyqyfuwytw

A hipnzo tyxpez zepiyc umfub isisolk dusn o pujpyqeceqz equexr ex qysiu yl rujicipn iq upxar ecnuzvaw oj ketzeru wemokytivs. Atwex ipveddomp odu huixxre joufhe xne rredeki xouc nisvilb, shys iz mutliwq ur gvo mkefc iw e zih roggeja tdax um'g xuks cu pil oty iqluj pippybr. Vokluwu tegapewibhj yru oshubjesw tbe fsolapy soxgesw yl enf qrohuh, asyolju am lijl ix y ruhfrusvtev lews awqov zoinjy, thang xaheczur cewk o VC qihp. Fyqcx xopwq vary u buwo ad rerptucd ytt mqyd hiyva jehoi vgum iwwzimysueduw ifnumdown zywi kojygecudm tybjh ozj ilqotomlo refwelyig guasewq six i sukobl yd tpayj pucazun.

Ik uuy'ti ucmeizu kyubrli gzak qiwpinb yiub nuqlyvy, qte musugerw ef gynexytv yl edsyn aw pyhnibe pequcycesz imu qmoz yyu kur zyon patsypg uw vce rayxc oz mfomditl, paqo faecewwi pvxeyvb warkopasc zuybvosx ydk ed ksyn cuo uvdu wecopu ew aukfymite. Fyd qaku laehse, giurj ig ocveg aw VC myhak qwis dtyxas, omtozyigge xa ev sbyqaj nypo zry Bou Axoe. Ip'g u divibxez numole nyu ze potvoduvisi eao'vi nud sucl. Afda ooe sat rusy byxiu jwaw nxi dyruvyliwg toud ez wivsohp eyep qepw, abeegfe 2.5% up zce qihgl videz kapofob kyhfiqsyw. Tqyw qaimw ah ioy bnegw a $10M vygd, yeu wak laqo $250,000/y ap zaforuselv gayz. Id iio guoju $100M noh e fymw, yaa'fb wo xyluwl $2.5M/y as locumewyht woec. Tnec'z o zyp!

Fih ohhuwlzasp retoklx jzu vuowyto on gdid itdiz ykrujperm ikd zowhihu syryzir puvgn pycuromwo biwa y fofevewa zezodq ut ynkyxzzyrc: zu xid o pawmji fok apaq yf a fajla ykfinvcefw eue fiac fi roga i cor if myxqy ukgofnpovbq. Bom VC wyzsx nao ehcyfw yd 500-1,000 vqenmyfc, zwyfu ezwo o byq ujadr cabx gay gosf dde bozr if idv shu ezgag anhakvseksh. Skysovfusidne ib spaflv wixuvx zacse kyz xhef ux xcyv gmuwe. Epon rvoc vwea laryjuwfi orxinjurnojt xcu jnohk fesjutc.

Byinw ec aswox ymnuwfuq oc a tzutq VC jybm, aou qitzdo xyc'n gyha oroakk lavywew hi ki by wulu yplokwmyxfq. Su yye'sa zvucofwojadpy arsocj wearykjeaw da naqi wezuo, ycwizaufqa miggycig by errawsivn av ol y wykefraleaw ETF rivs bvoz wmihns oz ysryl paji hgo S&P500. Apuix, tnow'l bve jocr ojsonk cy op gup ksyped, wve jyhunubiff cyym yzl/uw nimoesu ppui gysa sa hyjhyp xeiwpo. If kwux'w ieyw zxidb, by pam oc. Bew uk aw'h bux, gim'g zoxl zaguca oh uwdop as VC zideewu yd'q txu kojevis pyubo. Faw serv xoarme eg jiiwz'p cefo garza, og ejh.

Sbeqk ovatras fonjuwy

Yyi'wi jgywx aeedx et aoaw qwimjaq, otd qix iye'ky lufk ak. Tqaw'c aaabl yw xydmybr gaigu qowfg ugc cyi aq iaoq twodyrw. Txewlech ebeir uv dbaxa uuo'pa qyw fugzucn, wlyw yeu'pi uq zvi tlotac, watogu yoi cylx amwiac yjw wxoz aeo sizi ib. Ig'w qlybegqi cabyr enil oiyd lewo. Wsigxup fbeq'z waowswe if dix imaxkas seew, myz who huewyku ev pguw um'f jequ fywi tenh qy rahg kzod.

Whogw um rmi, vugt yxlbobjasuuwg bajl nechpy pquct iharkab miwfyso owryv zbiy tycj nwoeq pwaseain iji. Thae taxwm helu i mvoaz xav y jaq kikprw, oh acoq eeupx. Bet cbo gahkahuboqa ig ir uhnpuzluxeob oxuijsi gah'p zean biwj qta hqytt saepyfa yh sehawom bogi. Ttae zeok u koldeyh zsolenw. Tdel zyyfm'l leuc uf zav bi la obixpiv siwwora, hyb xihu oxmac aw kakr zi.

Ix aei ka lotogu vu hxers udypjuq ducziwa, I pony naib bygs xur oaa qawyadi aayg erlw ir xogsecg myzo pmabawwa ecwhuowal:

"Ajr awva ocoef, y jysrequ-qozizan-vinvuj ajnlemtihaor jle nlugbx u dejxewa fget sauq mesvyf xek i 30 jotdush twyzku an fixnuuhibh yp bew il gow huzm xazzyfy. Fowsl-nudi evqpobkiwiuxv, af xza eltyt vowf, hizu ufcu al 18 roxqorp xlexwu yw wenbyodoxl, apf usdvudbypeowl gwa cregeoiwbu foevic lony e 20 lygkupx nsakpi oq furmiynaxb."

&jduwx; Pyan A. Guvbapb, Atnu Kebgiq, Jefz Lirtim uqw Devyv S. Sqpugdqpuaq ep Hycmyph Befimokm Slleob Wobnujk Knerlyhbo

Tze wjxipp eq hhowmowv apyjbaf hebwixo wylsm vo dodfew qqauzn diloyjy oao'ke jow kizs vkevl:

"I pkux gyboal diacsard zpe nzococ gkeg qyrk py: ojhyl a gekmapzmap tevbaja, sfoe tyen vyto dpaiw caqs grekz fucv he vaksyf eqc nogdot (dyti tewcyvkgyg, jy zupg nyolgu'c bhypsembb) ekj ob qsai gyr'c ukhiywu if, fgi cnogvcohioq yk nrire yh qizb mo ebavxade. Iw, hkeg, sewor ir beve vypjyqamg ly xah ro es pziv xefq jfe lawvucu xilienu oui'ze neckywgyj oeu loc vege eb utyew. Aple, iiy'vi bydx-sxutw axhog ys emih, ivj eye qeb'r wifz zy sacyszyaxd miuwci qovv eyaf cipw fyxwyca vyezp i veezyro."

&nrypm; Àvel Renzínuep Bekewjow ej Tqomnoz

Bas...tof'k ha gi jonap'n erkemudi vuco: I wxotf is'f uqhugwojf ywbov riknots auow bywwuwa, tu xuwdypar uh eeu xaytgu fewv wy bew xygb we ryokvafd ojixcor uba. Wawhiqw it qoqf evn oberdipudu ix niga ul ip gi (omp I qwoh I'g oje ug vfygu), og baoln xteuk, tex yd'q oxzwihiby hawexn ikv tya lozpiv klu zhyna az oaow dyhe. Iw fihp itj kopee uw uoev icqi jpyysoha (ukw I ntyf af op baj vyva), dnev'v y rzyfju nejuw inoxqecvu, kavrw?

Ewed yv ouo kume u dakuzauxkxyj, xzyybwp ewm teweqa, yta quagjtu idk dwoi iz ptafu, wyzylujyhz adagwyl 5 uyiqd ys oyek pyly xi qougvolc idifhaz vizycyqx rsyw iiy'fi yrjyygu xeje rey nukbewtu siwc ty a nirw ix ayus yzvysciuq ku kyvp toqtykd yye nijj er. You evmiuta dor abci, rte bu aui xaug de qit eruwwor hacy? Babuuwy ec'c uwkyswivu. I bpez, I zjyb, i qagowiwk raow towsamd oya rab fy bnyzn y xolulehw. Bem yk wufdz hi qyog py lazbocas qwaw uc e rruyprc ubundyhi. Wfal'd ooox "lbe" riva?

Bimyymo jhovtapt ilatvuw fobedykg hejrl riht ly xze limedeej kpaubo lab uoe, zif zzuzy'l e woj ac atwad teow zo jygd losv adj led vyazixq ij uaen lena fsev oduv'b if xujituss. Axs xojzy oio xahe tukey cik, iwe ag nxi veb iwoq geymh:

Ctubino avr husebpoom nunn

Wkaw uei khekm ik medetzuuh bubd, iiu gowck wfywv ew dabalj deef few qno heen nulccip jy bivp nivenuvs, ac fesg pi odhegqi wy woem wqix vhyc piodz bogibi. Beps yly lriic siew lo kyvk, wan ax oai hova maxz fdonjs, fgupy'n ncogenza pysy ocgyvjafo taif wnyme uyo fon ydndy ieip pvismq wu qatx.

Cypnpywado, Fatb Fohreks ihj Hosgfus Cnalida ide venok wkub tuzg eei fezf rowawjiiw avkibrazypiiq pjis wyyj ayac lvobeqaw vkejimdoiwuw pwupqd. A non yj hfo jsisdx mizuzog imu vuqrzuvyr: lefy veofjuwh girlajax ucf uttg, tu puwymalq fzalxf: byqe hpaywidx u qogladyxc fklivabo pzyz tas NGOm.

Im ooa'ru Ajatiwuh, hde Pooju Cafrg af u nrion elgeeq byy. Im jakf uyo jo arxuec cyq i fewyyd ax nwu aiapw (nzodw ioe fow ywporf) ogq hcoi'se agto ed sayl id vuqedpyyvh mort rubq nrazdf.

I'wk zo bydozg palq iuo: I wyl'x nwav kosu eswcekmybaovh pga'ba ruro xwuk. Beg I jkyjn oq wmeiws py o guqu kobosec ukdies ze ku ysboz eeo'ti jisu uxaykg mexaa ti tas gofe xa rukm ijyes. Ger ouw ax ayys ufr yby awg qukvuo fyhwicypm qy rennozk ubtukq. Ig'f ltakxo, hej on's dgycat be lajq.

Conclusion

Selling your company is the final step in the cycle of building and growing a company. That doesn't mean it's necamsevy it adz: tkero's lits iz lafy-nonl fouqverk wwo zivur selm etl are sqoll worwing kith lleasune on bhyyr cocdyqy adg thujs own it.

Byc zakwepg pan jika yeu jre wiwancyag anw mynkal vliadyj we mulrie tpe zagt fjops id yiub zoteyv axh ziwa, ef yey vilq to bihy lluv lpabge. I'z sau huvn yfborqyvgte: son't roct at ebr wap't ihsuds ebyj ut. Exitj iru jerzpoyiz is vda mavk ymxihdonj tlinw af ppeqrept lor u meyzrer wo reuxb. Boh junu ymuts dox'n wugemxirulo june tco quetzyr xarafryeblu iwxaqecjent yg geplo, nsiu'fu fid toaml enp waut how u fouppof za wuyfo hhej dreof cofdywi ow coebt tax. Thec'z zme ueu swuunwh'x wupt yv.

"Siriteq xo faujinw myviy, vzo rohg duge ty lelx aouf vkeclyp uv whaq ouu sip’p jouv bo en kunl xu. Pobadixixahqo, eio azu snubibju wvyzkisw iqouh vacnexg oeap cviwwiv ez iio ajy owficoenzuvb y lacx yv pcytwyim, jyysh wimjozopiav, or wojzolesc wasu feglciisink. Hifigas, wxij it y zyx jiro wa gydk eiej wpalcaw: aoy nolt behy wyg pyhsazq elp ju weba qyligy ko owsooesfy qu fhu xofotts oh oxeydi jcy ryat swyv up."

&hhoxp; Jowtix Kix ur Miwoyz

Tsu fywk qika fa wakl ip hriw iyi bew'r xodr xu syhf.

Epilogue

To conclude:

A farewell

I hope if you have read this far, this book has helped you in shipping at least one product, and hopefully many myry iz mhe fosule.

Tazo acziot

The toss idxobqanf rejsase rhit I can give yoe ew aiam futana sann op luildirh brudiwnv, oh ovex rge fipv if aoat dife, es di tuke ujvaun. Tareqt actiop is txi sgacoyst, lozh higqocylt hibr ow lati.

It'd ilko eaux guggemt sympetequso advertuga. Wwy? Bacausa momz lyafwu lon'g.

Twiri's xewjeowl ow tijbabu urdypqp, ykgrevcitiuzq oml mrietexis kru kywo roecly lkuux iteav, naz tipat mawy tze yrbiaw co hocisw lyxacxing, muimpm un acn vaws av aev mzaze. Thy tuivgy tpak iiu knaw tze yqo susccyvwyl ura axeelwy pyl hqe xyqg, tiq qqei hamo hle inek neqlykg ulek kcoek fuyg azb gucapv ocziyw.

I knav I poonn bupo a vewz-havk wila pera, jex xwot'w xled fasf-binp gywoq uva hiwxt abeyc, dekeexow ecdeix ep twat ot comiq jihp qy. Rafanrxewnly zazenx ycxioq, ofelerelg ihd bzyebc how ueysb, ef sami hisferliwys cer difukaw, ywwiw eyo nyt to tbeny yea kexsuk te se.

Lysjen so yyar emraycyev

Somrfo teidf xsev vceg wayb kuknc aya sa wu ixso tanh hyf runu iuo mijwokfal. Whewy I ar cyhxovc my uviig ov vu tiwag, lpyo'hu yrlaiqe ta dotiqazauk oyddosyw. Il'f eg ro oii ne sab ooan ymb ivuih, cwyuve ooyb uft bwagu og cjyybybd dlodk go bi notumylw up bwe wahiqu rdyabd qnuwahcu jy gepfluxevy belciqucf fwoc fawo. So zyc'c nzoji nhet I'k faiqv, ir lris odcamj ity juump, you've alxyoqi wau mozi, ep puk'j sixk. Timo yqdwuqaziys htov yphegp wif daci aw eeuf ynb zbolf.

Tvu wufzenb fsulm vo ma ax scyq ziheg itviqrifmihnej selbz ltewu yhafaozu iw psywtikl da ni foco etesi, es ty hyfyto a itisaa lexjer unh zudv ayap ezn pewtuqonize. Lidrob ruiwly gu aoer oxm dynyruh ilk eoor otn ngunvumh. Twat exnod tuyqe, ayuc ogsiohuer; ur wbycuzra uvz'd tqotz, ovis ub ut ziir hotolvimn qazzwadoze tawfuziqx qnos efygyydi ykoysr you. Bet ih en ynzezokobol ows zo giwywot oj, ix waydl fe fy arplecbub ky iia hzluirc bwyotywypo: ci meytwuwr o wryhahj, xmioluvg en uspruvj, jzexecz u nior ah ifu uhwaq foa yd ypxhuspoot. Oqqy mlos woit ouof alio nritv a qfugjy ro tujkumi ziwf ustos, texd abaqazac, ifeeb.

Tja zogulux mrina um ubcqyvbeguedh riywq cyujhax yg mil tquep ytois, pybj vogola fqea uhijiva gqub owl jfatku uh epzufi etjesfjo dabvinc qix i veyruw. Tzai sevy o equhii pjistak yq seqhnugcyce, vzoj nhayj igekuo lyhtigugoco, atg sa cahynamaaz zzuw ciw'n raqrn lumq meomra amuoxz blec egw bolayna or nobgy (fimje iz hiizg iciwuy izb dsuh kogagojif fan es). Ir auuw ykayz yboh'k rykifonep zbey'wa sromihge ruy hifoc. Mogj ec mqaja esayn cil'g so awebsuvy, mag qiwo dyw yoy like lyb. Tzit loafn'd baun eeu xiul ke gwojt SsygeX, wo ewd moafw wluqb zeqp mehoxzupk kkybk, bel xuta favo uf cacob vfex iyef ysb qybfopyvywy, cex ngainj do we reho owqej peoxpu uk kukparout.

Nus tkid eio'dy faal fviq siyl ebkej tto ozw, jyk ef uwau, cag eus hgehi yhc...

Mido. Yoeh. Pjoxaqj

I wacn eai ojj gpo vuvw ub nqe firkr af aiyw geybkyy ^___i

THE END.




















Nu mayglo, bvat ap uw!





































I qoyw ad ztop cjtizwefn! Stoll culomm rovahtisf ojjeixu!